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FCB India, Famous Innovations, McCann win big at the South Asia Agency of the Year awards
agency aoy havas leo McCann Worldgroup of the By Campaign India Team

Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.

India's media companies must label paid posts on social handles
advertising advertorial asci companies council india media of regulation self standards the By Campaign India Team

The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
ads buying consumer content decisions digital influencer kantar marketing playbook the By Campaign India Team

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Year in review: Biggest brand fails of 2024
cocacola jaguar mattel the work By Staff Reporters

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

Will you let your children inherit a world without tigers?

the By Ad Nut

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

Sirona tackles menstrual taboos with #TheBloodyConversation campaign
group menstruation the wellness By Campaign India Team

The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.

40 Under 40 2023: Adrian Cheah, The Chariot Agency
40 under 40 advertising agency apac leadership marcomms media the By Staff Reporters

Adrian Cheah's love of gaming started his career and has since led him to co-founding his own agency, proving the game can still be won by bucking tradition.

Ogilvy dominates APAC network awards at Campaign AOY
apac of ogilvy the UM By Robert Sawatzky

UM repeats as Asia-Pacific's Media Network of the Year while Wavemaker's Gordon Domlija takes Agency Head of the Year.

SCMP ties up with NBA Top Shot maker for NFT foray
nba the By Rahul Sachitanand

Under the name Artifacts by SCMP, the publisher is introducing both an NFT series drawing on its 118-year-deep media archive and a metadata standard that aims to add context to historical NFTs.

Mobile services brands benefit as Filipinos seek local comfort
brands communications philippines smart telecom the By Rahul Sachitanand

While Jollibee continues to rule the roost as the strongest local brand in the Philippines, according to our exclusive survey, consumers are seeking comfort in familiar, homegrown brands in the second year of the pandemic.

No7 wants to help women get back to work in its first US campaign
and beauty stories the women wpp By Mariah Cooper

The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.

Chinese Gen Z's consumption trends distinct from previous generations, Euromonitor reveals
china of the By Rahul Sachitanand

Marketers need to be conscious of shifting spending patterns and sensibilities among this group, a new report shows.

Facebook takes down networks in China and The Philippines for misleading content
china philippines the By Rahul Sachitanand

More than 155 accounts removed for what the company calls coordinated inauthentic behaviour.

In Japan, brands' response to COVID-19 scores higher than government: McCann
japan mccann of the By Rahul Sachitanand

TOP OF THE CHARTS: The same survey finds nearly two-third of respondents feel companies don't need to cut back on business activities at this time.

Behind Mindshare's AOY2016 Wins
agency media mindshare of the By Staff

As the celebration at Campaign Asia’s annual Agency of the Year awards gala subsides, one agency stood out, sweeping the most trophies and taking home, once again, Asia Pacific Media Network of the Year 2016.

What Puma is doing right in Asia
puma the By Byravee Iyer

Running, women and a move away from paid media added up to a winning formula in Asia.

'Nursery crimes': One ECD's quest to stop child sexual abuse in Malaysia
and the By Emily Tan

Painful personal experience pushed NagaDDB's ECD, Alvin Teoh, to create a powerful campaign against paedophilia.

Top takeaways from The Economist's Marketing Unbound
marketing the By Emily Tan

HONG KONG - The Economist’s debut marketing event in Asia, Marketing Unbound, which took place Friday, set out to define whether marketing really has changed and evolved.

Coca-Cola unites brands under 'Taste the Feeling' campaign
the By Shona Ghosh

Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'.

Embracing change key to realising China’s potential: OMD
agency of OMD programmatic the By Staff Writer

The coming decade will be a watershed period in China as immense changes and economic challenges will call time on those who have been coasting on easy growth, predicts OMD’s Arlene Ang.