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ogilvy

Sprite goes hyperlocal with new 'It's That Fresh' platform

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The regional push spans 15 markets including the Philippines, Indonesia, Malaysia, Australia and New Zealand.

Ogilvy delivers one of its final IBM campaigns as 32-year partnership nears end

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Debuting after the Masters Tournament, the new work addresses the gap between AI expectations and business results.

Ogilvy, Agency Performance Review 2026

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Ogilvy ended 2025 as the region's most decorated creative network, with a bigger footprint but more uncertainty than it has faced in years.

Ogilvy names Duffy Lau Hong Kong CEO

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The former Grey Hong Kong MD takes charge of both Ogilvy and Grey amid a leadership reshuffle.

IBM and Ogilvy end 32-year creative partnership

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The WPP-owned agency has been the technology brand’s creative AOR since 1994.

Publicis Groupe hires ex-Ogilvy influence chief Rahul Titus

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For the past four years, Titus has also served as global influence lead.

Dove’s Super Bowl LX spot is ‘for the girls’

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Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.

Coca-Cola hands Chinese New Year storytelling to Gen Z this year

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Developed with WPP Open X, Coca-Cola’s Year of the Horse campaign casts Gen Z as cultural connectors, blending family traditions with contemporary formats.

WPP consolidates Grey and Ogilvy’s back-office operations

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Consolidation is part of Grey’s split from AKQA into Ogilvy in May.

Ogilvy Indonesia names Kapil Arora as CEO

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Sieg Penaverde steps down after six years leading Ogilvy Indonesia.

Creative Minds: Jessa Velasquez's dad paved her way to becoming a copy maverick

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She spent her childhood staring out of car windows in Manila, sizing up every billboard and imagining herself on the team that made it. Today, as a copywriter at Ogilvy, this creative carries that same wide-eyed curiosity into every brief.

Creative Minds: Julia Stretch draws creative inspiration from queer joy and sequins, too

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Concepting content at Remedy Drinks by the day. Belting show tunes in wigs Dolly Parton would envy by night. Julia Stretch on queer joy, creative chaos, and why taking up space is the whole point.

WPP lawyers involved in awards process dispute with Cannes Lions

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Informa-owned festival rescinded approval for Oglivy and Grey to be treated as a single network.

Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign

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The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.

Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions

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The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.

2025 Cannes Contenders: Ogilvy's lineup of creative masterpieces

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Nicolas Courant, chief creative officer of Ogilvy Singapore, shares his picks of campaigns set to reign supreme at the Festival de Cannes.

Ogilvy unifies social media offering in 16 APAC markets

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In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

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Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

Agency Report Card 2024: Ogilvy

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Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.