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creative

DBS calls creative agency review across six markets
creative dbs pitch process By Marielle Descalsota

The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan.

WPP plans to launch WPP Creative
creative wpp wpp media By Gurjit Degun

There are no plans to remove agency brands.

How Publicis Groupe is going beyond the marketing department to drive creative business transformation
creative marketing publicis groupe

Rather than restrict itself to traditional advertising, Publicis Groupe is leveraging AI and data driven solutions to take on the larger business challenges faced by its clients.

Ikea reviews creative account
creative mother By Charlotte Rawlings

Mother has been invited to repitch.

The 2025 Wrap: How have creative formats and storytelling evolved in APAC in 2025?
adland creative trends By Minnie Wang

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.

Bacardi picks agencies for trio of global creative accounts
bacardi creative By Charlotte Rawlings

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.

Why creative agencies should stop doubting and start leading
ai artificial intelligence creative creativity media mullenlowe mullenlowe mishra saby mishra vietnam

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.

Is there more to adland's talent crisis than we think?
ad talent adland clients creative talent shortage By Rahat Kapur

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag
awards creative ogilvy rob reilly spikes asia 2025 wpp By Rahat Kapur

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

Ogilvy appoints Emma Wilkie as executive director for global creative excellence
appointments creative emma wilkie liz taylor ogilvy warc By Eszter Gurbicz

The new UK-based role reports to Liz Taylor, global chief creative officer.

Publicis China CCOs on creativity in a hyper-speed market
cco creative Publicis By Minnie Wang

"When you live in China, you have to be constantly on the tip of your toes because of how dynamic it is," say Publicis Creative chiefs Kelly Pon and Tian It Ng, who share their thoughts on China’s global creative ambitions and more.

Agency holdcos face a new crossroads: reunite media and creative, or risk irrelevance
agency creative holdcos holding companies media By Iain Jacob

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.

Agency holdcos face a new crossroads: Reunite media and creative or risk irrelevance
artificial intelligence creative media By Iain Jacob

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.

João Braga joins Publicis Groupe Hong Kong as global ECD
cco creative ecd publicis groupe By Staff Reporters

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

Why the traditional agency model continues to fail creatives and brands
creative inhousing By John Marsden

Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with rethinking talent, creativity, and the restrictive structures holding them back.

The life of a junior creative no-one tells you about
creative By Anonymous

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China
automotive china creative Dentsu Publicis saatchi saatchi By Minnie Wang

Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.

Barclays hires global MD of brand, creative and media
brand creative media By Lucy Shelley

Simon Groves will report to his former O2 colleague Nina Bibby, who joined the bank last year.

How ad agencies can safeguard their creative spark from being appropriated
agencies creative creativity of

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.

65% of Indians will buy brands that stand for something they can identify with
advertising awards creative effectiveness kantar By Campaign India Team

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.