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The Information

WPP revenues grow marginally in Q3 after previous quarter fall

The holding company highlighted growth in India in Asia, while noting ongoing ...

The AI energy crisis: Who bears responsibility?

Volkswagen China CMO deported from China for drug use

The Information

IPG announces flat Q3; RGA and Huge held for sale

We Are Social names new creative director for Singapore

WPP revenues grow marginally in Q3 after previous quarter fall

The Information

2 hours ago

Ben Bold

WPP revenues grow marginally in Q3 after previous quarter fall

The holding company highlighted growth in India in Asia, while noting ongoing challenges in China.

The AI energy crisis: Who bears responsibility?

8 hours ago

Nikita Mishra

The AI energy crisis: Who bears responsibility?

SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?

9 hours ago

Minnie Wang

Volkswagen China CMO deported from China for drug use

Jochen Sengpiehl, the former global CMO of the brand, was detained and expelled from the country after allegedly testing positive for drugs, with traces of cannabis and cocaine found in his blood following his return from Thailand.

IPG announces flat Q3; RGA and Huge held for sale

The Information

12 hours ago

Bailey Calfee

IPG announces flat Q3; RGA and Huge held for sale

The holding company’s full-year organic growth forecasting remains at 1%.

7 hours ago

We Are Social names new creative director for Singapore

Singapore-based Rodrigo Mitma has led creative teams at DDB and McCann Health.

40 Under 40 2024: Alexandra Cerruti, Design Bridge and Partners

8 hours ago

Staff Reporters

40 Under 40 2024: Alexandra Cerruti, Design Bridge and Partners

Cerruti’s unique method of encouraging ‘rebellion’ and conviction among her staff has led to the execution of excellent work backed up by a strong business case.

Campaign Agency of the Year Global Awards 2024: Entries now open

1 day ago

Staff Reporters

Campaign Agency of the Year Global Awards 2024: ...

Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.

Double trouble for JD.com over stand-up comedian endorsement

1 day ago

Minnie Wang

Double trouble for JD.com over stand-up comedian ...

Bang in the middle of Single's Day shopping bonanza, JD finds itself embroiled in a dual controversy with a comedian fallout and withdrawal rumours.

2 days ago

Matthew Keegan

Are AR glasses really the future?

Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?

GroupM wins Honor’s global media account, taking over China planning from Publicis

2 days ago

Rahat Kapur

GroupM wins Honor’s global media account, taking ...

EXCLUSIVE: The contract will run from 2025 to 2028, with an option for a one-year extension.

1 day ago

Staff Reporters

StackAdapt launches self-serve brand lift tool for ...

New integrated tool claims to cut costs and streamline workflows.

Samir Singh joins Colgate-Palmolive in key marketing role

2 days ago

Staff Reporters

Samir Singh joins Colgate-Palmolive in key ...

Previously, he led Unilever as chair, Unilever Asia, and Unilever's Singapore Hub.

Text-to-video in advertising: Where are we now?

1 day ago

Matthew Keegan

Text-to-video in advertising: Where are we now?

While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.

How Ponos' Battle Cats clawed back more than a million lost players

Oct 17, 2024

Nikita Mishra

How Ponos' Battle Cats clawed back more than a ...

CASE STUDY: Gaming company Ponos and creative arm RGA resurrected a struggling mobile game that was deemed too 'complex'. The game eventually achieved triple-digit growth and regained over a million lapsed players.

IPG unites agencies and clients under all-in-one data platform ‘Interact’

2 days ago

Robin Langford

IPG unites agencies and clients under all-in-one ...

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

The CMO's MO

Oct 10, 2024

Shawn Lim

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

Sep 12, 2024

Nikita Mishra

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

Aug 13, 2024

Nikita Mishra

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: Alice Au thinks the marketing funnel has

Jul 10, 2024

Nikita Mishra

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

Agency Report Cards 2023

Aug 6, 2024

Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

Licence to thrill: Corvette races the Melbourne streets in new campaign

9 hours ago

Ad Nut

Licence to thrill: Corvette races the Melbourne streets in new campaign

Blending practical driving with a chase of adrenaline, the new ad by GMSV takes viewers on a joyride through the bustling streets of one of Australia’s busiest cities to the freedom of the open road.

Superloop wants to set Aussies free from slow internet

2 days ago

Ad Nut

Superloop wants to set Aussies free from slow internet

The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.

Deliveroo simplifies dinner, one dollar at a time

Oct 18, 2024

Ad Nut

Deliveroo simplifies dinner, one dollar at a time

Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.

Mastercard highlights value of inclusion in new autism campaign

Oct 17, 2024

Rahat Kapur

Mastercard highlights value of inclusion in new autism campaign

EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.

The gift of love: A Dashain story by Samsung

Oct 15, 2024

Ad Nut

The gift of love: A Dashain story by Samsung

This festive season, Samsung Nepal finds love in the little things (and appliances).

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.