Advertising, Marketing, Media, Digital, PR News & more

Tay Guan Hin leaves BBDO to join global nonprofit

BBDO Singapore's Tay Guan Hin will lead regional growth and strategy at The One Club. He is the second top executive at BBDO to exit in recent months.

Kantar BrandZ reveals 2024’s most valuable Chinese brands

6 hours ago

Minnie Wang

Kantar BrandZ reveals 2024’s most valuable Chinese ...

Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.

‘Apple Intelligence’: Three things marketers need to know about the latest iPhone launch

7 hours ago

Robin Langford

‘Apple Intelligence’: Three things marketers need ...

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.

5 hours ago

Dentsu secures F&N media mandate

Dentsu Malaysia has been appointed as the media agency of record for Fraser & Neave (F&N) Group in Malaysia, following a competitive pitch.

Retirement campaign raises the bar for a life lived well

6 hours ago

Ad Nut

Retirement campaign raises the bar for a life lived well

Ryman, the retirement community’s latest campaign created by M&C Saatchi, invites Australians to embrace the next chapter of their lives with freedom and luxury.

Maurice Lévy on his Publicis legacy: Handing power to Arthur Sadoun ‘worked beautifully’

11 hours ago

Gideon Spanier

Maurice Lévy on his Publicis legacy: Handing power ...

The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips, and how the French company is set to overtake WPP as the world's biggest agency group—on every financial measure.

1 day ago

PHD appoints Eileen Ooi as APAC CEO

EXCLUSIVE: Ooi, the OMG Malaysia CEO, steps into the regional role left vacant by James Hawkins' departure in April.

APAC experts react to first day of DOJ and Google trial

1 day ago

Shawn Lim

APAC experts react to first day of DOJ and Google trial

Google's “trifecta” of monopolies has crippled the open web, the US Department of Justice charged in a Virginia court. As the landmark antitrust trial begins, APAC experts weigh in on the implications for the region.

How marketers turned Trump's ear bandage into an anti-gun violence symbol

10 hours ago

John Newton

How marketers turned Trump's ear bandage into an ...

'Not everyone is that lucky' references the Trump shooting and aims to motivate action to prevent gun violence.

Carat wins Pernod Ricard China's media mandate

2 days ago

Campaign Staff

Carat wins Pernod Ricard China's media mandate

The win follows Carat's successes with the brand in Latin America and Europe, taking over from Wavemaker, which held the China account since 2019.

1 day ago

Bailey Calfee

Angela Zepeda to lead marketing at X

The former Hyundai CMO and CCO fills a role left vacant since late 2022.

Hakuhodo launches new entity to drive internal startup innovation

2 days ago

Hakuhodo launches new entity to drive internal ...

Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.

Singapore’s C-suite bet big on gen AI, but face stiff challenges

Sep 6, 2024

Singapore’s C-suite bet big on gen AI, but face ...

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.

Sep 5, 2024

Dentsu China overhauls leadership

The agency announces eight new appointments and promotions, including key roles such as chief strategy officer, chief transformation and marketing officer, and new CEOs for its creative and media divisions.

The CMO's MO

Aug 13, 2024

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: Alice Au thinks the marketing funnel has

Jul 10, 2024

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

The CMO's MO: Southern Cross' Regan Savage on proving the value of health insurance to consumers

Jun 3, 2024

The CMO's MO: Southern Cross' Regan Savage on ...

Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.

The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change

May 15, 2024

The CMO's MO: From AI integration to environmental ...

Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.

Agency Report Cards 2023

Aug 6, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Mar 27, 2024

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

Mar 27, 2024

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

Mar 27, 2024

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

Ask your mates if they’re okay, says timely campaign

1 day ago

Ask your mates if they’re okay, says timely campaign

Australian suicide-prevention organisation R U OK? releases sobering campaign about the importance of regular check-ins with friends and family.

Kraft mimics social trends to capture the attention of Zillennials

1 day ago

Emma Johnston-Wheeler

Kraft mimics social trends to capture the attention of Zillennials

The social led campaign by Rethink is intended to fit seamlessly into FYP streams.

JLL calls for a workplace revolution in latest campaign

Sep 5, 2024

Ad Nut

JLL calls for a workplace revolution in latest campaign

Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all—for better or worse—have personal experience with.

Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever

4 days ago

Diana Bradley

Summerween: Why Michaels, Home Depot and General Mills are launching fall ...

It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.

TM taps gen AI to in language-diverse Merdeka campaign

Sep 4, 2024