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How these six brands are collaborating with ...
The characters are everywhere, toning down the film’s R-rated humor for brands.
Burson hires Damion Potter as global chair of ...
Potter joins from Haleon, where he was VP and global head of policy and government affairs.
17 business leaders react to Trump assassination ...
CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.
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What vibes is the Toys 'R' Us AI ad giving you?
The toy brand's short film, which premiered at Cannes and was created almost entirely on OpenAI’s new text-to-video tool, has sparked online backlash from creatives.
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X appoints Nick Pickles to lead global communications
The social media platform is expanding Pickles’ role as global head of government affairs to include comms.
Burson launches ahead of schedule
Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.
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