Some tried to get ahead of the announcement and got it wrong.
The agency has also formed a new global board with co-founder Andy Hardie-Brown becoming vice chairman with a focus on strategic growth initiatives, and business in Asia-Pacific.
Pop-Tarts allowed their mascot to be devoured as part of its sponsorship of an American college football match.
She previously built and ran Meta’s partnership communications team.
The agency will share stories about the region’s native wildlife, wine and outback experiences.
The firm has also created services that address evolving client needs.
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