CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.
Meanwhile, Facebook removed 89 Facebook accounts it said were engaged in “coordinated inauthentic behaviour” in Myanmar.
TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.
Calvin Chan will head up The Trade Desk's Chinese operations following the DSP's entry into the market last year.
Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.
Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.
A user can then either block the app or site from sharing data, or block all of the services in one go.
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
The CPG food giant will also work with several "guest specialist agencies."
AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.
Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.
New ad format applies for videos that are 15 seconds or less.
Shares have dipped since it uncovered 'instances of misapplication of accounting policies'.
Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.
Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.
President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.
An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.
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