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Meet the 2019 40 Under 40: Jenny Gao
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1 hour ago

Meet the 2019 40 Under 40: Jenny Gao

Read about Jenny Gao of Ogilvy, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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Virgin hires ex-Barclays marketer Hilton for global role
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8 hours ago

Virgin hires ex-Barclays marketer Hilton for global role

Claire Hilton left the bank in October after 16 years.

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WPP AUNZ announces New Zealand management change
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8 hours ago

WPP AUNZ announces New Zealand management change

A four-person management team takes over as Sven Baker resigns from his MD role.

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Asahi Super Dry picks Mcgarrybowen as first global agency
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8 hours ago

Asahi Super Dry picks Mcgarrybowen as first global agency

The Dentsu Aegis agency will create a worldwide campaign for the Japanese beer brand this year.

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Facebook allows users to limit data shared with advertisers
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8 hours ago

Facebook allows users to limit data shared with advertisers

Following its pledge to improve privacy controls, Facebook is rolling out Off-Facebook Activity.

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How Verizon and Starhub drove Note 9 sales cost-effectively
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4 days ago

How Verizon and Starhub drove Note 9 sales cost-effectively

CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.

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How should brands navigate the confusing and plentiful streaming terrain?
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Jan 24, 2020

How should brands navigate the confusing and plentiful streaming terrain?

Thirsty for that OTT knowledge? We've got the information hydration.

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Meet the 2019 40 Under 40: Jim Guzman
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Jan 24, 2020

Meet the 2019 40 Under 40: Jim Guzman

Read about Jim Guzman of Dentsu Aegis Network, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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Genesis and Six Degrees combine under BCW India
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Jan 23, 2020

Genesis and Six Degrees combine under BCW India

Burson Cohn and Wolfe completes 100 per cent acquisition of Six Degrees BCW

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China and video dominate top 10 global apps of 2019
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Jan 23, 2020

China and video dominate top 10 global apps of 2019

Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.

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Shifting CNY norms open up new opportunities for marketers
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Jan 23, 2020

Shifting CNY norms open up new opportunities for marketers

UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.

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Without cookies, what targeting options do advertisers have?
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Jan 23, 2020

Without cookies, what targeting options do advertisers have?

SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.

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Starhub to offer Amazon Prime as a signup perk
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Jan 23, 2020

Starhub to offer Amazon Prime as a signup perk

New and renewing mobile customers will get three months of free Prime membership.

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WPP AUNZ acquires New Zealand martech specialist Dominion
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Jan 23, 2020

WPP AUNZ acquires New Zealand martech specialist Dominion

The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.

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Meet the 2019 40 Under 40: Akanksha Jain
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Jan 23, 2020

Meet the 2019 40 Under 40: Akanksha Jain

Read about Akanksha Jain of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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Industry plans three-pronged attack to fight deluge of harmful content
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Jan 23, 2020

Industry plans three-pronged attack to fight deluge of harmful content

Ad industry unveils 'consistent' strategy in war on harmful online content.

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Publicis Sapient hires AKQA's Ian Wharton as global experience team ECD
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Jan 23, 2020

Publicis Sapient hires AKQA's Ian Wharton as global experience team ECD

John Maeda's team is continuing to grow.

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Anomaly 'fires' Aussie staff to help devastation Down Under
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Jan 23, 2020

Anomaly 'fires' Aussie staff to help devastation Down Under

'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'

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Gap's Alegra O'Hare exits as brand 'redefines CMO role'
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Jan 23, 2020

Gap's Alegra O'Hare exits as brand 'redefines CMO role'

The brand's chief executive also stepped down from his role in recent weeks.

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Uber taps VaynerMedia's Travis Freeman as global head of media
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Jan 23, 2020

Uber taps VaynerMedia's Travis Freeman as global head of media

The industry veteran recently served as executive VP of media at VaynerMedia.

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