News
Google News Initiative reveals APAC Innovation winners
Twenty-three publishers win US$3.2 million in funding for new initiatives to drive reader revenue.
WFA names Raja Rajamannar president
Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.
Audi parks creative mandate at BBH India
Agency to handle both mainline and digital.
Using only celebs is like "gambling" in your KOL strategy
Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.
See all the Adfest 'Grande' winners
See all the Grande Lotus winning work from AdFest.
NZ ad associations call for global action against Facebook
Joint statement slams Facebook over its “platitudes” regarding stopping harmful content following the Christchurch terrorist attack livestream, threatening a ban.
Zenith global adspend prediction jumps from 4.0% to 4.7%
Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.
FCB's Susan Credle: Young job-hoppers "just creating stuff, not building brands"
The agency's global CCO talks about her worries for role-switching millennials, why we're about to see a "beautiful change" in favour of creativity and how work from New Zealand might change post-Christchurch.
Speed the biggest challenge for APAC mobile consumers
TOP OF THE CHARTS: Latest Google study shows APAC mobile sites not meeting consumer expectations in most key areas.
New IAS tool aims to link verification and performance
The company further develops the ad verification ecosystem with an effort to show the ROI of views.
Move and win roundup: Week of March 25, 2019
Proximity, Uber, Hoffman Agency, Isobar, BBDO, Frank Digital, Lazada, Mastercard, Lowe Lintas, Atomic 212, IAB Hong Kong and more, in our weekly collection of people moves and account news.
DDB harks back to founding trio in new corporate identity
Ned Doyle, Mac Dane and Bill Bernbach founded their agency in New York in 1949.
Ian Czencz resigns from Atomic 212
The MD of the Sydney branch leaves to focus on strategy, according to the agency.
Tencent advertising revenue soars 44%
Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.
WE Communications reorganises APAC leadership
Market leaders move into expanded roles as Anne Geronimi leaves.
Ex-Red Bull marketer wants to pay people to watch online ads
Gener8, a browser add-on, allows users to select what type of ads they want to see.
Why Canon is helping users rent their kit to each other
A platform for short-term rentals is part of an ongoing effort by the camera maker's Oceania unit to overhaul its brand experience.
GSK hikes online spend due to 'higher return' than TV
Google partnership led to 74% improvement in ad impressions.
F1 marketing overhaul paying off: Red Bull and Heineken
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
WHO shines spotlight on F1 tobacco deals
Comments follow series of high-profile F1 sponsorship deals recently.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
1 Agency Report Cards 2018
3 Google names new APAC president
4 More DAN departures confirmed
+Sanjay+Bhasin+CEO+DAN+Indochina%3b+Hung+Vo+CEO+Dentsu+Redder%2c+Uyen+Ngo+CFO+Dentsu+Redder+and+Thong+Nguyen+Chief+Client+Officer+Dentsu+Redder.+copy.jpg&h=334&w=500&q=100&v=20170226&c=1)
5 Dentsu Aegis buys Redder Advertising
7 McCann names new Hong Kong CEO
8 NZ brands pull ads from Facebook, Google
