Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now
Hong Kong-based retail conglomerate Dairy Farm first awarded its media account to OMD in 2019.
Tang created the very first social listening and brand safety platform in the region, growing a new PRTech firm from Hong Kong to Singapore during the Covid pandemic.
With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.
A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.
Group M has worked on the account since 2015.
Ad chief Linda Yaccarino attempts to clean up after public tirade.
The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors.
A Ukraine-born Vietnamese creative now based in Singapore, Anh Nguyen wants you to know that while the war in Gaza is top of mind, the war in Ukraine is still ongoing.
TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.
In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.
When she’s not leading the growth mission for New Zealand’s largest independent, locally-owned agency network, Spencer can be found either on a surfboard or a set of skis.
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.
Chaka Sobhani's remit is all of DDB's offices around the world.
The acquisition is Accenture Song's third creative agency addition in Southeast Asia in the past three years.
TBWA Hakuhodo is crowned top creative agency in Japan, while Ogilvy takes the same title in Korea. But Accenture Song nets the most Golds overall.
In a series of changes in line with the UK overhaul, M&C Saatchi has downsized its advertising capabilities in Singapore, while Asia chief Richard Morewood will exit by the end of the year.
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins