News

4 hours ago

Disney celebrates 100th anniversary with immersive experience

The event will take place in London between 12 and 21 May.

4 hours ago

Advocacy groups decry Meta Trump reinstatement

Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.

4 hours ago

Snap’s latest global brand campaign highlights fun AR filters

Wait’ll You See This, is Snap’s third major brand campaign.

2 days ago

Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews

Publicis Groupe and Havas post year-on-year growth.

2 days ago

Lessons from Adidas: How to respond to fake press releases

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.

2 days ago

A view from Dave Trott: New problems need new solutions

New solutions are needed for advertising, just like climate change.

2 days ago

2023 ad market expected to decline 3% in ‘real terms’, according to AA/Warc

UK ad expenditure is forecast to hit £36.1bn in 2023.

2 days ago

Saatchi & Saatchi appoints James Denton-Clark as chief executive

Denton-Clark replaces Chris Kay, who joined in November 2021.

2 days ago

IPG hires long-time Accenture exec to oversee commerce strategy

Jeriad Zoghby tasked with unifying IPG’s commerce expertise and identifying opportunities for growth.

2 days ago

M&M’s spokes candy controversy is a Super Bowl stunt

Mars Wrigley confirms mascots aren’t going anywhere.

3 days ago

Adtech leaders react to potential breakup of Google's ad business

Google is being accused of abusing its “monopoly power” to disadvantage publishers and advertisers who use competing adtech products. Campaign speaks to APAC adtech leaders about the implications for the industry.

3 days ago

Apple releases short film to spotlight data privacy

The six-minute film was created in partnership with MAL.

3 days ago

Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure

The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.

3 days ago

Where are all the brands at live gaming events?

Gamers pack out award shows, esports competitions and convention floors — spaces many brands have yet to explore.

3 days ago

Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead

The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.

3 days ago

DOJ sues to break up Google’s ad business

The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX.

4 days ago

Big tech bleeds, Southeast Asia ad tech hit, but not as hard

While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.

4 days ago

Move and win roundup: Week of January 23, 2022

Updates from VMLY&R, Mediabrands, Vogue, PubMatic, Teads and more in our weekly collection of people moves and account news.

4 days ago

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.