News
Twitter has a place in presidential campaigns - just not launching them
Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.
Carlsberg shortlists three agencies for global media account
IPG's Initiative was appointed in 2017, replacing OMD.
Goafest 2023: Leo Burnett bags major accolades
The Publicis agency has won big in creative, digital and branded entertainment categories.
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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Agencies need to make more effort to progress on DEI
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
Fidelity International appoints global media agency
Appointment follows a four-way competitive pitch.
Pitch process wastes time, money, and impacts mental health: report
MediaSense interviewed directors and C-suite ad professionals across the globe.
Has brand love been jilted by the short-term sale?
A Goafest 2023 panel of India's top brand marketers discuss brand love, the role of creativity, and the relationship between marketers and creative agencies
AIS founder Stuart Archibald returns to UK to set up 'human experience' agency
Archibald describes his new venture as 'best of both consultancy and agency expertise' with 'independent mindset'.
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Achieving accurate attribution in times of uncertainty
Crimtan's Joshua Wilson explains how APAC marketers can accurately measure campaign performance and predict the best outcomes as budgets get tighter and engaging customers get ever more complex.
Hamish Nicklin of Dentsu UK and Ireland departs
The group's chief executive of media across the UK and Ireland will leave the agency network next month.
Target removes trans-inclusive products from Pride lineup
The retailer said in a statement that it is pulling some products from stores to protect the safety of its workers.
Google looks to apply more AI tools for advertisers
At the Google Marketing Live event, the search and ad giant details how it's experimenting with AI to enhance chat-based search ad tools.
Former Dentsu APAC CEO Ashish Bhasin announces new consultancy
The Bhasin Consulting Group will aim to nurture advertising and media entrepreneurs.
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Instagram continues to be platform of choice for APAC influencers
TOP OF THE CHARTS: Emplifi’s “Asia Pacific: State of Influencer Marketing Report” reveals key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.
Amit Nandwani moves to Cheil India as national creative director
In the new role, Nandwani will report to CCO Cheil India and lead the creative output of the new businesses of the agency.
Upfronts marked by writers strike and streaming battle
Broadcasters touted their linear and digital reach during presentations devoid of talent.
Edelman creates international president role and names EMEA CEO
Effective from July, Edelman’s new president, international, will be assigned to ‘further diversify the firm’s geographic business mix’.
Publicis Groupe buys out AI research joint venture
Publicis Sapient AI Labs was set up in 2020 in a three-way partnership.
Cathay acts swiftly, fires crew involved in insulting non-English speaking passenger
CEO Ronald Lam apologises for the crew discriminating against non-English speakers, stresses on 'zero tolerance' towards any violation of internal Code of Conduct after the incident draws media flak.
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