News

9 hours ago

Twitter has a place in presidential campaigns - just not launching them

Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.

9 hours ago

Carlsberg shortlists three agencies for global media account

IPG's Initiative was appointed in 2017, replacing OMD.

9 hours ago

Goafest 2023: Leo Burnett bags major accolades

The Publicis agency has won big in creative, digital and branded entertainment categories.

2 days ago

Agency Report Cards 2022: We grade 30 APAC networks

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

2 days ago

Agencies need to make more effort to progress on DEI

AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.

3 days ago

Fidelity International appoints global media agency

Appointment follows a four-way competitive pitch.

3 days ago

Pitch process wastes time, money, and impacts mental health: report

MediaSense interviewed directors and C-suite ad professionals across the globe.

3 days ago

Has brand love been jilted by the short-term sale?

A Goafest 2023 panel of India's top brand marketers discuss brand love, the role of creativity, and the relationship between marketers and creative agencies

3 days ago

AIS founder Stuart Archibald returns to UK to set up 'human experience' agency

Archibald describes his new venture as 'best of both consultancy and agency expertise' with 'independent mindset'.

3 days ago

Achieving accurate attribution in times of uncertainty

Crimtan's Joshua Wilson explains how APAC marketers can accurately measure campaign performance and predict the best outcomes as budgets get tighter and engaging customers get ever more complex.

3 days ago

Hamish Nicklin of Dentsu UK and Ireland departs

The group's chief executive of media across the UK and Ireland will leave the agency network next month.

3 days ago

Target removes trans-inclusive products from Pride lineup

The retailer said in a statement that it is pulling some products from stores to protect the safety of its workers.

4 days ago

Google looks to apply more AI tools for advertisers

At the Google Marketing Live event, the search and ad giant details how it's experimenting with AI to enhance chat-based search ad tools.

4 days ago

Former Dentsu APAC CEO Ashish Bhasin announces new consultancy

The Bhasin Consulting Group will aim to nurture advertising and media entrepreneurs.

4 days ago

Instagram continues to be platform of choice for APAC influencers

TOP OF THE CHARTS: Emplifi’s “Asia Pacific: State of Influencer Marketing Report” reveals key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.

4 days ago

Amit Nandwani moves to Cheil India as national creative director

In the new role, Nandwani will report to CCO Cheil India and lead the creative output of the new businesses of the agency.

4 days ago

Upfronts marked by writers strike and streaming battle

Broadcasters touted their linear and digital reach during presentations devoid of talent.

4 days ago

Edelman creates international president role and names EMEA CEO

Effective from July, Edelman’s new president, international, will be assigned to ‘further diversify the firm’s geographic business mix’.

4 days ago

Publicis Groupe buys out AI research joint venture

Publicis Sapient AI Labs was set up in 2020 in a three-way partnership.

May 23, 2023

Cathay acts swiftly, fires crew involved in insulting non-English speaking passenger

CEO Ronald Lam apologises for the crew discriminating against non-English speakers, stresses on 'zero tolerance' towards any violation of internal Code of Conduct after the incident draws media flak.