News

2 hours ago

Alibaba posts first quarterly loss as a public company

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

2 hours ago

Tips for marketers to tap the gaming market

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.

2 hours ago

Havas and Wellcom partner on global production network

Kuala Lumpur is slated to be one of the network's first locations.

4 hours ago

Agencies and brands divided on impact of privacy changes

Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.

14 hours ago

Reddit launches in-house agency to help brands tap into communities

KarmaLab will offer workshops and insights for brands from Reddit users.

14 hours ago

Chaka Sobhani promoted to global chief creative officer of Leo Burnett

Sobhani will still head up creative at Leo Burnett London.

1 day ago

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

1 day ago

Five of the best ads from Campaign's Global Creative Agency of the Year

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

1 day ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

1 day ago

Cannes Lions 2021: Microsoft wins Creative Marketer of the Year

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time

2 days ago

SoftBank invests $60 million in ADA

SoftBank plans to tap ADA's expertise in analytics, data, and AI digital marketing to expand the footprint of its portfolio, including messaging app Line, in Southeast Asia.

2 days ago

iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair

The long-term consequences of Apple’s privacy shift will be complex, experts say.

2 days ago

Mediabrands and Vice Media Group ink global creative partnership

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio.

2 days ago

Grey promotes Javier Campopiano to oversee creative across Europe and Asia

He will also take on a new role driving global creative output at parent company WPP.

2 days ago

72andsunny lands United Airlines global creative account

The airline put its creative account up for review in February.

2 days ago

MediaCom adds global chief inclusion and culture officer role

Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”.

3 days ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

3 days ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

3 days ago

China's new tech and stay-at-home brands gain power abroad: BrandZ

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.

3 days ago

Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV

For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.