Read about Jenny Gao of Ogilvy, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Claire Hilton left the bank in October after 16 years.
A four-person management team takes over as Sven Baker resigns from his MD role.
The Dentsu Aegis agency will create a worldwide campaign for the Japanese beer brand this year.
Following its pledge to improve privacy controls, Facebook is rolling out Off-Facebook Activity.
CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.
Thirsty for that OTT knowledge? We've got the information hydration.
Read about Jim Guzman of Dentsu Aegis Network, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Burson Cohn and Wolfe completes 100 per cent acquisition of Six Degrees BCW
Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.
UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.
SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.
New and renewing mobile customers will get three months of free Prime membership.
The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.
Read about Akanksha Jain of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Ad industry unveils 'consistent' strategy in war on harmful online content.
John Maeda's team is continuing to grow.
'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'
The brand's chief executive also stepped down from his role in recent weeks.
The industry veteran recently served as executive VP of media at VaynerMedia.
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