News
Global CCO Alex Lopez to leave McCann as Harjot Singh appointed group-wide CSO
Changes announced by Daryl Lee.
Disney celebrates 100th anniversary with immersive experience
The event will take place in London between 12 and 21 May.
Advocacy groups decry Meta Trump reinstatement
Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.
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Snap’s latest global brand campaign highlights fun AR filters
Wait’ll You See This, is Snap’s third major brand campaign.
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Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
Publicis Groupe and Havas post year-on-year growth.
Lessons from Adidas: How to respond to fake press releases
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
A view from Dave Trott: New problems need new solutions
New solutions are needed for advertising, just like climate change.
2023 ad market expected to decline 3% in ‘real terms’, according to AA/Warc
UK ad expenditure is forecast to hit £36.1bn in 2023.
Saatchi & Saatchi appoints James Denton-Clark as chief executive
Denton-Clark replaces Chris Kay, who joined in November 2021.
IPG hires long-time Accenture exec to oversee commerce strategy
Jeriad Zoghby tasked with unifying IPG’s commerce expertise and identifying opportunities for growth.
M&M’s spokes candy controversy is a Super Bowl stunt
Mars Wrigley confirms mascots aren’t going anywhere.
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Adtech leaders react to potential breakup of Google's ad business
Google is being accused of abusing its “monopoly power” to disadvantage publishers and advertisers who use competing adtech products. Campaign speaks to APAC adtech leaders about the implications for the industry.
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Apple releases short film to spotlight data privacy
The six-minute film was created in partnership with MAL.
Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure
The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.
Where are all the brands at live gaming events?
Gamers pack out award shows, esports competitions and convention floors — spaces many brands have yet to explore.
Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead
The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.
DOJ sues to break up Google’s ad business
The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX.
Big tech bleeds, Southeast Asia ad tech hit, but not as hard
While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.
Move and win roundup: Week of January 23, 2022
Updates from VMLY&R, Mediabrands, Vogue, PubMatic, Teads and more in our weekly collection of people moves and account news.
Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA
Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.
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