Adobe unveils Firefly, to compensate creators and protect copyrights
To be integrated into the existing suite of products, Adobe says Firefly is trained on licensed or out-of-copyright content—and not on work from artists across the internet.
Coca-Cola invites creators to make artwork using AI-based platform
‘Create real magic’ encourages users to add their own creativity to Coca-Cola imagery.
WPP snaps up influencer marketing agency Goat
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts.
Lego Group builds towards global media review
IPG Mediabrand agency Initiative currently handles media buying and planning.
Google blocks Chinese shopping app Pinduoduo over security concerns
As the US government ups cybersecurity defences against hacking and digital crimes, the Chinese budget shopping app Pinduoduo halted on Play Store for malware issues.
Nepotism in advertising: is who you know still more important than what you know?
From the recent viral trend of "nepo babies" to people getting jobs based on connections, just how pervasive is nepotism in advertising, and what, if anything, is the industry doing to tackle it?
Muck Rack expands global media monitoring
The expansion gives Muck Rack users access to more than 600,000 global news sources.
Neuroscience study shows DOOH on social media 'unlocks significant value'
A neuroscience study has shown how digital out of home enhances social media campaigns.
‘Havas Play’ launches worldwide
The new entertainment, sports, technology, and fandom offering aims to leverage Vivendi ownership and replaces Havas Sports and Havas Sports & Entertainment across all markets.
Ogilvy and Wavemaker's Mumbai offices excel in Warc Effective 100
The two agencies ranked top 5 globally in Warc's ranking of the most-awarded agencies for effectiveness. Their combined campaign, 'Not Just a Cadbury ad' finished 2nd overall.
Singapore's retail boom: Omnichannel strategies key to success in 2023
Navigating the post-Covid retail renaissance comes with bumps of cost-of-living crisis and inflationary fears. Criteo MD explains how marketers can stay ahead of the commerce game in 2023.
9 questions with accomplished APAC CMOs in Campaign's latest series
Conversations with the region's most dynamic CMOs, but with a difference.
Twitter replies to press inquiries with poop emoji
What's the most fitting question to ask? May as well have fun with Twitter’s frustrating new auto response.
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
Jason Wu exits DDB as China CEO
Wu joined the agency from Wunderman Thompson and left DDB after five months as China CEO.
Move and win roundup: Week of March 20, 2023
The latest updates from Havas Blvd, Wunderman Thompson, Host/Havas, FCB, OMD Australia, Nissan, and more in our weekly roundup of people moves and business wins.
Deinfluencing: should brands be scared of the trend?
As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?
Dentsu replaces South Asia media chief
Anita Kotwani is promoted to the role as Divya Karani steps down.
Government TikTok ban may have ‘ripple effect’ on brands and creators, warns agency boss
The decision to ban TikTok on devices used by Government officials could ‘spook’ brands and content creators, an influencer agency chief has said.
WARC upgrades TikTok adspend forecast by $2 billion
Video platform to defy recession with all brand categories set to increase investment this year.
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