News

4 hours ago

New branding revealed for Heineken’s ‘whisky-infused beer’

The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.

19 hours ago

W+K co-founder Dan Wieden dies at 77

The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.

3 days ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

3 days ago

Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising

Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.

3 days ago

Haymarket to launch podcasting title PodPod

The editorial brand will cover craft and business of podcasting.

3 days ago

Tesco contest goes viral with 14 million TikTok views

Clubcard users invited to audition to become voice of Tesco self-checkouts.

4 days ago

Chinese social platforms are more child-safe than their Western counterparts: report

The Media Responsibility study from IPG Mediabrands also says user accountability on Chinese platforms is higher, as the platforms collectively develop more uniform content policies driven both by regulation and user preference.

4 days ago

Suntory Beverage & Food calls media review in APAC

The $65 million account is spread across multiple markets involving beverages and health supplements.

4 days ago

McDonald's Asia CMO on his first-ever global World Cup campaign and more

Eugene Lee opens up in a wide-ranging interview about its upcoming 2022 FIFA campaign, leveraging creativity, the metaverse, their menu and his own marketing role.

4 days ago

Tanishq honours women celebrating their #PehliDiwali multiple times

Watch the film conceptualised by Lowe Lintas here.

4 days ago

Dior takes its Chinaverse presence to new heights with second virtual showcase

Dior is making waves again by streaming its Paris Fashion Week show within Baidu’s virtual space, following on from its digitized exhibition in April.

4 days ago

RXM Creative turns marketing jargon into donations for Ukraine

The creative agency is using a search engine, Warlingo, to bring awareness to the language marketers use for a good cause.

4 days ago

Domino’s serenades jobseekers with football chants

Recruitment spot illustrates camaraderie with singing staff.

4 days ago

Binance invests in Saatchis and 72andSunny as joint global creative partners

It marks the first time the crypto giant has appointed a retained agency.

Sep 28, 2022

Joanne Theseira promoted to CEO of Publicis Communications Singapore

In addition to responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL, she will also serve as Groupe chief growth officer for Southeast Asia.

Sep 28, 2022

Problem gaming among youths: Are brands and publishers responsible?

Loot boxes in gaming involve new layers of regulatory complexity as parallels with traditional gambling are often vague and difficult to interpret. Plus, existing gambling bodies are currently ill-equipped to deal with such challenges.

Sep 28, 2022

CMOs need help to make data ethics a reality: WFA study

TOP OF THE CHARTS: The vast majority of CMOs (92%) at multinational companies prioritise an ethical approach to their use of data, but half (50%) do not know what this means when it comes to processes and practices.

Sep 28, 2022

FCB's global chief talent officer on avoiding burnouts

Campaign India catches up with FCB's global chief talent officer during her visit to India, to speak about the talent in the agency, the progress its made, quiet quitting, and more.

Sep 28, 2022

Ethereum ‘merge’ poises brands for sustainable entry into crypto

Crypto experts see a lower barrier to entry for sustainable marketing connected to the blockchain.

Sep 28, 2022

The 2022 CMO 50

Revealing Campaign US' second annual list of 50 marketers setting the bar and changing the game.