News

EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.

Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.

Previously based in Singapore, Palmer relocates to London to be Publicis' chief operational transformation officer for global clients.

Samsung Ads taps Teads to be the exclusive local reseller of its CTV native ad formats in Vietnam, Philippines, Thailand, Malaysia, Hong Kong and Taiwan.

Heap previously held CEO roles at Mindshare EMEA, MediaCom APAC and PHD China. In his new position, he will oversee growth across APAC and EMEA.

For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.

Consumers say role of platforms is key as distrust grows over suspicious ads.

There are no plans to remove agency brands.

The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

Nearly a third of the newsroom will be affected, including the APAC editor and much of the international desk.

Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.

The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.

Revenues grew 5.6% in 2025, well ahead of rivals.

Compensation policy will be voted on at AGM.

Publicis Media’s Spark Foundry was the incumbent agency.

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Campaign asked the holdcos about requirements to be in-office.

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

Lululemon, Omnicom Production, PRecious Communications, Red Rooster, Imagination, IMG, Databricks, Unilever, and more, in our weekly collection of people moves and account news.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults aged 18 and over.

The bleak-sounding app that has taken China by storm is a simple digital check-in tool for people living alone.

Wong has spent over two decades at the shop and most recently led the Singapore office as president.​

IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.

Levi's, Publicis, INVNT, Mastercard, Tata Communications, H/Advisors, Lobby Hours, FedEx, Guzman y Gomez, Digital Turbine, PIABO Communications, AKQA, Singtel, Cheil Indonesia, Sqreem Technologies, Taylors Wines, GO Communications, and more, in our weekly collection of people moves and account news.

X’s pledge to limit access to Grok will not affect the Philippine government’s decision to block the chatbot, according to the acting head of the country’s cybercrime centre.

The hotly anticipated performance promises to have the world dancing—wherever they are.

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

BBDO will be relaunched in Hong Kong, with former DDB chief Andreas Krasser appointed chief executive of Omnicom Advertising Hong Kong.

The cohort makes up 22% of Hong Kong, commands HK$50 billion in spending, particularly across travel, entertainment and snacking, new Publicis research finds.

Agencies appointed as media and PR AORs following competitive pitch.

Cheil's creatives share how their bold campaign idea on tattoos resonated in Korea and what its Spikes recognition says about the power of unconventional storytelling.

X says it has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.

YouGov finds strong lifts driven by holiday retail, sports sponsorship and experiential campaigns.

Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.

The combined agency will serve clients including OCBC Bank, Cathay Pacific, Canon and Singapore government bodies.

The architect of WPP’s modern India business will retire in March 2026 after more than 30 years in the industry.

Nominate the women driving innovation and leadership across the industry; submissions close in March.

New deal will take fans 'behind the curtain and closer to the action than ever before,' Fifa secretary general Mattias Grafström said.

Bradbury, who moulded TBWA ANZ into a creative powerhouse over two decades, steps into the CEO hotseat, succeeding Tom Tearle, who bows out after five years in the role.

Unilever, Hakuhodo, Netflix, Invnt, Virtue Asia, Moët Hennessy Diageo, FutureProof Group, WPP, Tim Ho Wan, Havas, Nielsen, DBS, Bench Media, and more, in our weekly collection of people moves and account news.

Xiaomi disciplined its PR chief and CMO after fan backlash on Weibo.

After more than two decades with the bank, Ngui will now focus fully on leading the DBS Foundation.

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Pinterest has not yet announced a replacement.

The former Yum marketer will lead Kenvue's brands Johnson’s, Neutrogena, Listerine, Aveeno, Band-Aid, among others, in APAC.

Mixing cultural and technological prowess, Yan is helping clients connect with Chinese consumers in one of Asia’s most competitive and exciting markets.

Stagwell will be offering demos at CES.