News
New branding revealed for Heineken’s ‘whisky-infused beer’
The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.
W+K co-founder Dan Wieden dies at 77
The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.
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Harnessing the power of SPO for programmatic campaigns
As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.
Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising
Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.
Haymarket to launch podcasting title PodPod
The editorial brand will cover craft and business of podcasting.
Tesco contest goes viral with 14 million TikTok views
Clubcard users invited to audition to become voice of Tesco self-checkouts.
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Chinese social platforms are more child-safe than their Western counterparts: report
The Media Responsibility study from IPG Mediabrands also says user accountability on Chinese platforms is higher, as the platforms collectively develop more uniform content policies driven both by regulation and user preference.
Suntory Beverage & Food calls media review in APAC
The $65 million account is spread across multiple markets involving beverages and health supplements.
McDonald's Asia CMO on his first-ever global World Cup campaign and more
Eugene Lee opens up in a wide-ranging interview about its upcoming 2022 FIFA campaign, leveraging creativity, the metaverse, their menu and his own marketing role.
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Tanishq honours women celebrating their #PehliDiwali multiple times
Watch the film conceptualised by Lowe Lintas here.
Dior takes its Chinaverse presence to new heights with second virtual showcase
Dior is making waves again by streaming its Paris Fashion Week show within Baidu’s virtual space, following on from its digitized exhibition in April.
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RXM Creative turns marketing jargon into donations for Ukraine
The creative agency is using a search engine, Warlingo, to bring awareness to the language marketers use for a good cause.
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Domino’s serenades jobseekers with football chants
Recruitment spot illustrates camaraderie with singing staff.
Binance invests in Saatchis and 72andSunny as joint global creative partners
It marks the first time the crypto giant has appointed a retained agency.
Joanne Theseira promoted to CEO of Publicis Communications Singapore
In addition to responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL, she will also serve as Groupe chief growth officer for Southeast Asia.
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Problem gaming among youths: Are brands and publishers responsible?
Loot boxes in gaming involve new layers of regulatory complexity as parallels with traditional gambling are often vague and difficult to interpret. Plus, existing gambling bodies are currently ill-equipped to deal with such challenges.
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CMOs need help to make data ethics a reality: WFA study
TOP OF THE CHARTS: The vast majority of CMOs (92%) at multinational companies prioritise an ethical approach to their use of data, but half (50%) do not know what this means when it comes to processes and practices.
FCB's global chief talent officer on avoiding burnouts
Campaign India catches up with FCB's global chief talent officer during her visit to India, to speak about the talent in the agency, the progress its made, quiet quitting, and more.
Ethereum ‘merge’ poises brands for sustainable entry into crypto
Crypto experts see a lower barrier to entry for sustainable marketing connected to the blockchain.
The 2022 CMO 50
Revealing Campaign US' second annual list of 50 marketers setting the bar and changing the game.
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