News
Spotify encourages investment in video with Wrapped for Advertisers 2024
Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.
Edelman staff cuts reflect an industry at a crossroads
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required
Publicis recruits Snoop Dogg to celebrate being top dog
The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.
Bastion launches media division, names Kellanova as founding client
The new offering, led by ANZ CEO Cheuk Chiang, will integrate media planning and buying with the agency's creative and strategic services.
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Spikes Asia announces 2025 jury members
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
Campaign US unveils new editorial team under leadership of Luz Corona
During a tumultuous time in American media and advertising, the team will provide in-depth reporting on the business and cultural challenges plaguing the industry.
MediaSense appoints global CEO to succeed Graham Brown
Brown moves to a new role after 15 years as CEO.
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Volvo shortlists three in global media review
According to COMvergence, Volvo spent $448.7 million on media globally in 2023.
Leo Burnett takes AOY Jakarta by storm
Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.
McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards
Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s
Through her dedication to ethical practices and community well-being, Hernandez exemplifies leadership with purpose, leaving an enduring impact on both McDonald's Philippines and the communities it serves.
Agency of the Year 2024 winners: South Asia
Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.
Cathay Pacific steers away from 'traditional airline PR' in the UK with agency appointment
International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.
Dentsu forecasts global 5.9% increase in adspend in 2025
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
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Campaign expands into Germany, Austria and Switzerland
Launch of Campaign Germany follows Canadian expansion earlier this year.
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Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
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'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
Trix van der Vleuten to chair Campaign Global Agency of the Year Awards 2024
Campaign's coveted Global Agency of the Year Awards are like no other. This year’s chair judge, Trix van der Vleuten, chief marketing officer at The Social Hub, shares how the awards drive agency success, her excitement for Asia’s social commerce innovation, and tips for crafting a standout entry.
Allison Worldwide names Ray Day executive chair as Scott Allison steps back
Vice chair Andy Hardie-Brown is also leaving his role for an advisory position.
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