News
60% in China say brands rarely live up to promises
TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.
Publicis Media boosts commerce with hires across the globe
The leadership appointments are for the Americas, APAC and EMEA regions.
Text100, Bite merge further; Aedhmar Hynes exits
Holding company Next Fifteen merged Bite and Text100 in Asia and Europe in 2014.
Consistency the key behind Radisson Hotel Group’s brand overhaul
Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.
Virtue officially launches in APAC
Vice creative agency opens three offices in the region and announces key hires.
Mitsubishi Estate positions rugby as a cerebral sport
The real estate developer is working with Dentsu to overcome Japan's perception of rugby players as brainless musclemen.
Mastercard signs up as first global sponsor of League of Legends esport
Three-year deal is the first for the Riot Games title.
Machine learning improves campaign effectiveness, study shows
Magna, IPG Media Lab and true[X] teamed up on the research.
Cheil Europe relaunches with customer experience proposition
Restructure will create five divisions within the group.
The actors in this scene didn't see the Knorr ad, but viewers will
Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.
Spikes jury chief Cristovao: Please, no more lip-service to causes
The head of Google Brand Studio in APAC is president of the Digital, Digital Craft and Mobile juries at Spikes Asia 2018—and she already has a list of things she's hoping not to see.
Alcohol producers sign pledge for responsible social-media advertising
Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.
Sunshine raises investment to grow in US and China
Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.
KBS and Forsman & Bodenfors merge to form new global agency
The pairing marks the end of the KBS name.
Asia-Pacific YouTube Ads Leaderboard: August 2018
Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.
China Sports Lottery hires 4A agency for the first time
Scope of work includes integrated planning and strategising on branding, communications and media.
Innovation Spikes 2018 shortlist announced
Top teams now prepare themselves for next week's live presentation.
Photos: MMA Smarties Awards 2018, China edition
Uniqlo China continues its winning streak at the Smarties Awards, the key annual event of the Mobile Marketing Association held this year on 13 Sept in Shanghai's Xintiandi.
Michael Roth talks to IPG board about potential CEO successors
Roth has run the holding company since 2005.
40 Under 40: Deadline extended (one last time)
You now have until Thursday this week to nominate the best young talent in your organisation. Here are some testimonials about why you should.
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2 Why all logos look the same
3 Virtue officially launches in APAC
