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Call for submissions: Do you want to be featured in Creative Minds?
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
Davos elites bullish on future of business
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
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Google rolls out several new PMax updates following successful beta launches
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
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Zurich picks single agency for global media account
Results are in for the winner-takes-all pitch.
40 Under 40 2024: Su Ling Chan, MBCS
Chan’s success reaches beyond the boardroom, blending the discipline of an athlete with the strategy of a leader to excel in every arena.
Sony Electronics, Singapore govt bodies initiate pitches
PITCH UPDATE: Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for various comms and creative services.
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Fuji TV loses over 50 advertisers amid alleged sexual misconduct
Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.
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Ogilvy appoints Emma Wilkie as executive director for global creative excellence
The new UK-based role reports to Liz Taylor, global chief creative officer.
Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.
Revealed: Latest hybrid working policies across 'big six' agency groups
In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.
Netflix targets double ad revenue by 2025
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.
GroupM axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
Trump signs order to delay TikTok ban for 75 days
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
The great corporate pretence is finally over
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
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Top 10 financial brands in Southeast Asia
The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO
Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.
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Global ad spend set to reach US$1.08 trillion in 2025
Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.
40 Under 40 2024: Sofia Yip, Edelman
A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.
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Hylink CEO Su Tong resigns amid alleged market manipulation
The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the allegations are investigated.
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