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How Mindshare helped KFC take on e-sports with AI
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1 day ago

How Mindshare helped KFC take on e-sports with AI

CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.

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YouTube closes 210 accounts over HK 'influence operations'
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1 day ago

YouTube closes 210 accounts over HK 'influence operations'

Meanwhile, Facebook removed 89 Facebook accounts it said were engaged in “coordinated inauthentic behaviour” in Myanmar.

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Stalling of China's mobility sector calls for big innovation
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2 days ago

Stalling of China's mobility sector calls for big innovation

TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.

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Fixing programmatic: 'We’re doing the hard stuff now'
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2 days ago

Fixing programmatic: 'We’re doing the hard stuff now'

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.

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The scent of a gamer: Lynx tie-in with Xbox debuts
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2 days ago

The scent of a gamer: Lynx tie-in with Xbox debuts

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

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WPP brings all Mumbai agency employees under one roof
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3 days ago

WPP brings all Mumbai agency employees under one roof

The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.

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The Trade Desk taps former AdMaster chief in China
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3 days ago

The Trade Desk taps former AdMaster chief in China

Calvin Chan will head up The Trade Desk's Chinese operations following the DSP's entry into the market last year.

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How ads are used as weapons in Hong Kong protests
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3 days ago

How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

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Top 1000 Brands Briefing: Meet your speakers
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3 days ago

Top 1000 Brands Briefing: Meet your speakers

Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.

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Facebook lets users clear advertising data held by third-party sites
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3 days ago

Facebook lets users clear advertising data held by third-party sites

A user can then either block the app or site from sharing data, or block all of the services in one go.

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APAC leading globally for in-app ad growth
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3 days ago

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

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Mondelez consolidates global creative with WPP and Publicis
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4 days ago

Mondelez consolidates global creative with WPP and Publicis

The CPG food giant will also work with several "guest specialist agencies."

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AnyMind forms influencer JV with Japan's Sunny Side Up
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4 days ago

AnyMind forms influencer JV with Japan's Sunny Side Up

AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.

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Apple set to toughen up ad tracking rules
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4 days ago

Apple set to toughen up ad tracking rules

Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.

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Twitter launches six-second viewable video ad bids
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4 days ago

Twitter launches six-second viewable video ad bids

New ad format applies for videos that are 15 seconds or less.

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M&C Saatchi issues further trading update as it looks to steady share price
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4 days ago

M&C Saatchi issues further trading update as it looks to steady share price

Shares have dipped since it uncovered 'instances of misapplication of accounting policies'.

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Twitter, Facebook react to 'nefarious tactics' in HK fight
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4 days ago

Twitter, Facebook react to 'nefarious tactics' in HK fight

Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.

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Carousell launches new brand identity
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4 days ago

Carousell launches new brand identity

Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.

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'All in' on a 'better and more prosperous marketplace'
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Aug 19, 2019

'All in' on a 'better and more prosperous marketplace'

President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.

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How APAC netizens and media are reacting to the Hong Kong protests
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Aug 19, 2019

How APAC netizens and media are reacting to the Hong Kong protests

An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.

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