News
Publicis Sapient augments its digital supply chain practice with new acquisition
Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.
Listerine and Aveeno owner reviews global creative account
Kenvue was spun off from Johnson & Johnson last year.
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise.
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally.
Move and win roundup: Week of March 18, 2024
Silk Commerce, Bohemia, AS Watson, BBDO and more, in our weekly collection of people moves and account news.
Asia-Pacific new-biz spotlight: BMW, Perfetti and Chery Jaguar Land Rover among biggest media moves
Creative activity slows down.
Havas acquires social media agency
The acquisition is the second Havas has announced this year.
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them.
40 Under 40 2023: Masatoshi Usami, TBWA Hakuhodo
Masatoshi Usami has leveraged his unique creativity to transcend all constraints and challenges, delivering meaningful and impactful campaigns for clients.
TikTok needs creators to save itself
Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.
Pringles reviews global creative account
Grey Group has worked with the Kellanova-owned brand for 27 years.
2024 Young Spikes winners announced
Emerging talent competed for gold, silver and bronze Spikes in three categories: Digital, Integrated and PR.
Singtel reappoints OMD as media agency of record
The media review began in September 2023 and participating agencies included Publicis and GroupM.
Bastion acquires AnalogFolk Australia
AnalogFolk Australia leaders Matt Robinson and Ben Hourahine will join Bastion as MD and CSO of Digital Brand.
Will the data skills gap hinder marketers’ ability to integrate AI?
A lack of data skills among marketing talent was identified as a top three issue for leveraging data to improve customer engagement by 52% of senior marketers in a UK survey.
IBM lays off comms, marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.
Warner Bros releases playable Roblox trailer for Godzilla x Kong
It's the first 2D trailer to transform into a playable game on the platform.
MediaLink CEO Michael Kassan out amid UTA legal dispute
Kassan filed a lawsuit alleging UTA breached its contract when it acquired MediaLink, while UTA is accusing the CEO of ‘misappropriation of company funds.'
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