Joseph Arthur

2 days ago

Industry reacts to Google’s rumoured search ...

Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?

Aug 24, 2023

Infillion purchases MediaMath following $22 million ...

The adtech firm is set to become MediaMath’s new owner for a fraction of the $1 billion price tag once placed on the recently-bankrupt company.

May 10, 2023

TikTok offers brands performance marketing tips in ...

TikTok World Hub aims to help brands optimise advertising through creative, commerce, performance and branding.