Joseph Arthur
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Google reportedly planning to charge users for its ...
Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.
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Will the BBC go ad-supported? Marketing experts ...
With an impending rise in TV licence costs and alternative funding options under scrutiny, senior marketing leaders delve into the potential impact of a commercial BBC on advertisers.
P&G’s Marc Pritchard on using media to grow ...
Speaking at the ANA’s Media Conference, P&G’s chief brand officer emphasised the importance of reach, effectiveness and efficiency—and integrating the three.
Google tests offsite retail media capabilities ...
Lowe’s became the first brand to sign up to the platform that could shake up the existing retail media network landscape.
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Meta enjoys record adspend while TikTok faces 39% ...
Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.
'It’s time to move': Google’s VP, Global Ads on ...
Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.
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