The Knowledge

Feb 8, 2024

Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility

Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.

Jan 31, 2024

APAC rankings: Publicis Groupe, GroupM lead creative and media tables

HSBC's global review is Asia-Pacific's largest media account move in the Sept-Oct period; TBWA's $100 million telecom Telstra account is the biggest creative win.

Jan 31, 2024

Google: ‘We’re not restructuring because AI is taking away roles’

Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs.

Jan 19, 2024

Building brand reputation and fostering innovation in the energy sector: Campaign's Global Forecast Q1 2024 – Part two

In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.

Jan 12, 2024

Campaign Global Forecast Q1 2024—Part one

From energy sector controversies to recovering ad spends, these are the biggest global insights for the first quarter of the new year.

Jan 10, 2024

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

Jan 3, 2024

Global indie agency rankings: Wonderhood catapults into creative league

Seven shops entered the media rankings for the first time in 2023 as APAC's LS Digital and Atomic 212 advance.

Dec 20, 2023

Brain-to-computer interfaces aren’t just sci-fi—here’s why they could be the next big thing in marketing

Insights into the human brain give brands and marketers access to our desires like never before.

Dec 19, 2023

Global media new-biz spotlight: US the most active market but China grows faster

Which brands are switching agencies and what are the most active regions?

Dec 19, 2023

Panadol chief marketer: 'Decent spend with agency partners attracts the best talent'

Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'

Dec 7, 2023

Assembly promotes Rick Acampora to global CEO

EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.

Dec 2, 2023

Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer

Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.

Nov 22, 2023

Global agency groups Q3 2023 report card: Performance ‘not up to standard’ for some

Organic growth slows for some of the 'big six' holding companies.

Nov 20, 2023

Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’

EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.

Nov 13, 2023

Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers

Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.

Nov 8, 2023

APAC new-biz spotlight: Carlsberg and GM among key moves in subdued landscape

Activity was down in both creative and media in July-August.

Nov 7, 2023

Campaign CMO Outlook 2023: AI supercharges adland

The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.

Nov 1, 2023

2023 APAC agency rankings: Carat surges on China wins

Carat and Starcom make the biggest gains on the media table, while on the creative side Ogilvy cuts into Publicis Groupe's big lead and FCB takes a big leap forward.