Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.
HSBC's global review is Asia-Pacific's largest media account move in the Sept-Oct period; TBWA's $100 million telecom Telstra account is the biggest creative win.
Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs.
Building brand reputation and fostering innovation in the energy sector: Campaign's Global Forecast Q1 2024 – Part two
In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Seven shops entered the media rankings for the first time in 2023 as APAC's LS Digital and Atomic 212 advance.
Meanwhile, Ikea dominates creative.
Brain-to-computer interfaces aren’t just sci-fi—here’s why they could be the next big thing in marketing
Insights into the human brain give brands and marketers access to our desires like never before.
Shuffle among the top three spots in media league.
Which brands are switching agencies and what are the most active regions?
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'
Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
Organic growth slows for some of the 'big six' holding companies.
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers
Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.
Activity was down in both creative and media in July-August.
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
Carat and Starcom make the biggest gains on the media table, while on the creative side Ogilvy cuts into Publicis Groupe's big lead and FCB takes a big leap forward.
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