The Knowledge
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H2 2023: Telstra disrupts the norm with its $100 million account
North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.
M&A Watch: H2 2023 sees a significant drop in activity
Marcoms M&A deals were down 39% compared with the second half of 2022.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
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Asia-Pacific new-biz spotlight: BMW, Perfetti and Chery Jaguar Land Rover among biggest media moves
Creative activity slows down.
Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder
Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.
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Global indie agency rankings: Wieden & Kennedy and Mediaplus top 2023 rankings
Wondrlab and LS Digital, both based in India, maintain their positions in the top ten across creative and media rankings.
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APAC 2023 final rankings: Publicis and GroupM finish atop creative and media tables
Digitas' win of Aldi in December was enough to push the agency above fellow Publicis agency Saatchi & Saatchi to top the creative table. On the media side, Wavemaker held on to first place, keeping fellow GroupM agency Mindshare at bay.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility
Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.
APAC rankings: Publicis Groupe, GroupM lead creative and media tables
HSBC's global review is Asia-Pacific's largest media account move in the Sept-Oct period; TBWA's $100 million telecom Telstra account is the biggest creative win.
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Google: ‘We’re not restructuring because AI is taking away roles’
Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs.
Building brand reputation and fostering innovation in the energy sector: Campaign's Global Forecast Q1 2024 – Part two
In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
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Campaign Global Forecast Q1 2024—Part one
From energy sector controversies to recovering ad spends, these are the biggest global insights for the first quarter of the new year.
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Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
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Global indie agency rankings: Wonderhood catapults into creative league
Seven shops entered the media rankings for the first time in 2023 as APAC's LS Digital and Atomic 212 advance.
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Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves
Meanwhile, Ikea dominates creative.
Brain-to-computer interfaces aren’t just sci-fi—here’s why they could be the next big thing in marketing
Insights into the human brain give brands and marketers access to our desires like never before.
Global agency rankings: OMD Group regains media lead as Digitas closes in on creative rivals
Shuffle among the top three spots in media league.
Global media new-biz spotlight: US the most active market but China grows faster
Which brands are switching agencies and what are the most active regions?
Panadol chief marketer: 'Decent spend with agency partners attracts the best talent'
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'
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