Meanwhile, WPP agencies continue to dominate the creative league.
Publicis Groupe and Havas post year-on-year growth.
There were 76 deals globally in November, with North America being the most active.
Publicis tops October’s most active sectors.
Meanwhile, Americas flourish with IBM win.
Publicis Media kept top spot in media, however.
Publicis Groupe was responsible for more than half of billings in October.
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.
In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.
Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.
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