The Knowledge

1 day ago

APAC agency rankings: Mindshare's wins help narrow gap with Zenith after PepsiCo switch

Meanwhile, WPP agencies continue to dominate the creative league.

Jan 24, 2023

M&A Watch: Activity returns to pre-pandemic levels

There were 76 deals globally in November, with North America being the most active.

Jan 5, 2023

Global agency rankings: Starcom, Carat and Mindshare on ascent

Publicis Media kept top spot in media, however.

Dec 22, 2022

Global new-biz round-up: Creative pitches dominate as Swarovski, IBM and more change hands

Publicis Groupe was responsible for more than half of billings in October.

Dec 19, 2022

Global forecast: Pharma and healthcare brands shift their ad strategies

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.

Dec 16, 2022

Global forecast: The impact of the energy crisis on adland

Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.

Nov 25, 2022

Campaign CMO Outlook: Is the metaverse a fad or here to stay?

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

Oct 22, 2022

Campaign CMO Outlook: Digital retail media picks up

Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.