The Knowledge
APAC agency rankings: Mindshare's wins help narrow gap with Zenith after PepsiCo switch
Meanwhile, WPP agencies continue to dominate the creative league.
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Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
Publicis Groupe and Havas post year-on-year growth.
M&A Watch: Activity returns to pre-pandemic levels
There were 76 deals globally in November, with North America being the most active.
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Global new-biz client spotlight: IBM, Virgin Red and Canon dominate tech billings
Publicis tops October’s most active sectors.
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Global new-biz regional analysis: APAC new business takes a dip
Meanwhile, Americas flourish with IBM win.
Global agency rankings: Starcom, Carat and Mindshare on ascent
Publicis Media kept top spot in media, however.
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Global new-biz round-up: Creative pitches dominate as Swarovski, IBM and more change hands
Publicis Groupe was responsible for more than half of billings in October.
Global forecast: Pharma and healthcare brands shift their ad strategies
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
Global forecast: The impact of the energy crisis on adland
Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.
Campaign CMO Outlook: Is the metaverse a fad or here to stay?
In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.
Campaign CMO Outlook: Digital retail media picks up
Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.
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