Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
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Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.
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CANNES LIONS: “David’s fast. But I’m faster,” says Oteh, promising speed, talent, and integration as the future CEO of Accenture Song.
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.
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