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How brands hijacked FIFA's logo ban to earn attention and share of voice
FIFA’s World Cup branding rules have spurred non-sponsor brands like Levi's to get creative and turn mandated logo cover-ups into viral marketing wins.
Ogilvy, Le Pub Milan and Heineken win network, agency and brand of year at Cannes Lions 2026
Awards presented on final night of festival in Palais.
Leo Australia caps Cannes Lions with Titanium Grand Prix for Suncorp's 'Haven'
"A truly brilliant piece of work," said jury president Chaka Sobhani, as she praised Haven for making resilience a business strategy, not just a marketing platform.
Daryl Lee exits McCann
Lee joined IPG 20 years ago.
FP7 McCann withdraws Cannes Lions shortlisted entry over case study query
“Step buy step” for Ikea was shortlisted four times in the Brand Experience and Activation category.
We Communications hit with layoffs
The layoffs come one year after We Communications laid off 2% of its global workforce. The agency also previously had layoffs in its Singapore office in 2025.
40% Cannes Lions entries used AI in 2026, but sophisticated use lags
AI use in Cannes Lions entries has doubled year-on-year, but jury heads say work still has a long way to go.
Accenture Song on Whalar, ‘new creativity’ and plans to do media ‘differently’
Chief executive Ndidi Oteh spoke at Cannes Lions about the agency's growing specialisms and strategic investments.
Lack of junior talent and ROI on AI among top adland issues for Campaign editors
A group of Campaign's top global editors held a session in Cannes to discuss the most pressing industry issues across their markets.
Dentsu CEO Takeshi Sano discusses a fresh playbook
‘Scale plus AI does not equal client value’, he says, emphasising Dentsu's aims to embrace agility, people intelligence, and share the company’s story with confidence.
OpenAI ‘clearly in the ad business now’ as it reveals future plans
AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.
Meta launches complete AI creative ad ecosystem
From an end-to-end creative solution to tools for affiliates and creators, Meta says its new features allow “every marketer to cross the AI threshold”.
Cannes Lions 2026: APAC winners
A quieter year for APAC at Cannes Lions 2026 saw overall wins decline, with Singapore standing out as the region’s strongest performer.
Bad ads hurt brands more than no ads at all
New Omnicom Media research shows poor ads damage brand perception, highlighting the need for continuity, context, and craft in APAC advertising.
VCCP wins kiwi fruit brand Zespri
Brand also works with WPP.
WPP to pull out of LiveRamp following Publicis takeover move
Cindy Rose confirms agency group will no longer use data collaboration platform.
Arthur Sadoun: Fewer Cannes entries mean better work
Publicis Groupe CEO spoke at Campaign House on the first day of Cannes Lions 2026.
WPP’s Cindy Rose: ‘The time-and-materials model is dead’
CEO speaks at Campaign House in Cannes about the shift in how clients pay, trust, and ignoring "the noise" from competitors.
Edelman hires creator marketing leads for Southeast Asia and India
The shop is expands the discipline globally under newly appointed global chief creator officer, Kenny Gold.
Singapore, Australia, and Japan lead the charge in Cannes Lions 2026 shortlists
Singapore leads the region for shortlist nominations, while Australia is a powerhouse in health & wellness and Japan anchors the craft and design categories.
Cannes Lions entries down 25% from last year
The festival received nearly 7,000 fewer entries after its tightened entry process in the wake of last year's cheating scandal.
Meta introduces ‘AI Mode’ for Facebook and expands Live Video Ads
Updates include an AI Mode search tab and global access to live commerce ads within Facebook and Instagram.
2026 Cannes Contenders: Havas Creative's ECDs share top picks from APAC
Shinsuke Sawasaki and Angie Tijam-Tohid predict the six campaigns they believe are worthy of earning a Lion.
Roblox partners with youth advertising platform to deliver safe ads to Under-13
The online gaming platform announces exclusive partnership with youth advertising platform to bring safe ads to the next generation.
Uber brings professional drifting to Tokyo, the city where it all began
Part of the 'Go Anywhere' campaign, which previously offered experiences in South Africa and in Turkey
Publicis calls on agency groups to stop making ‘wrong promises’ in pitches
French agency group warns of “a race to the bottom," ahead of Cannes Lions festival next week.
John Wren: ‘Pace of change is unlike anything we have seen before’
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Omnicom’s John Wren kicks off the series.
Brazilian soccer star Neymar signs AI content deal with microdrama platform
Chinese-owned FlareFlow inks 16-title AI-powered microdrama franchise with Neymar, timed to ride the global momentum of the FIFA World Cup.
An AI marketing revolutionary embraces the overthrow of the ‘big idea’
CAMPAIGN CONNECT PHILIPPINES SHORTS: Dailymotion’s Paula Abjelina says marketing plans have been a 'series of educated guesses' for decades. With AI, it's time to end the creative and media guesswork.
Cannes Lions 2026: APAC contenders shortlisted across Titanium, Glass and Innovation
Nine campaigns from Asia Pacific are in the running for Cannes Lions highest honours.
WPP hands group CSO remit to AKQA boss Baiju Shah
Shah was hired from Accenture Song in 2025.
Spark Foundry appoints client managing directors
The pair join Gemma Trentham, who was appointed to the role late last year.
APAC ad growth slows to 5.9% but retains global lead: Dentsu
Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.
Just Eat appoints EssenceMediacom as global media partner
Appointment follows a competitive pitch.
The 'most obvious' choice: Golin and Ketchum finalise merger under unified name
CEO Matt Neale shares details on the firm’s consolidated leadership team and client conflicts.
2026 Cannes Contenders: Ogilvy’s Nikhil Panjwani champions ‘goosebump-inducing craft’
Spanning Film, Craft, PR and Sport Entertainment, Ogilvy APAC's ECD picks four APAC tipped for the Palais.
HSBC Innovation Banking unveils brand refresh championing tech pioneers
Unbound created the campaign.
Omnicom moves Rapp into Critical Mass and global CEO exits in restructure
New shake-up at Omnicom Precision Marketing division comes after MRM office closures in March.
Accenture to buy Whalar for undisclosed sum
Whalar’s co-chief executives Emma Harman and Jo Cronk will continue to lead the influencer agency.
Guardian Indonesia appoints M+C Saatchi Performance as agency of record
Exclusive: The agency hires former Publicis Media and MediaCom executive to lead Indonesia operations.
Move and win roundup: Week of June 8, 2026
Agoda, Mandai, VML MNL, Omnicom Media, Ikea, Dentsu Vietnam, Omnicom Media China, Ember42, Bastion, VaynerMedia Japan, Moonfolks, Initiative Australia, Ginkgo Communications, Aleph, Havas Media Network India, and Uber and more to come in this week's industry appointments and account wins.
Cindy Rose interview to kick off agenda for Campaign House at Cannes
WPP CEO is opening speaker on Campaign’s programme of editorial and partner events that runs at Canopy by Hilton Cannes during Lions.
2026 Cannes Contenders: Leo Singapore picks the APAC work worth roaring about
Here's group ECD Asheen Naidu's Cannes picks.
What Asian brands hope to gain from World Cup sponsorship
The World Cup offers unrivalled reach, yet attention is hard to hold. As fans skip ads and scatter across channels, what justifies the investment?
Apple ad shows people shaking off ‘chrome trackers’ with Safari
The work aims to highlight the browser’s privacy features.
Nike rewrites playbook with 2026 World Cup campaign
Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.
2026 Cannes Contenders: UltraSuperNew co-founder places his bets
UltraSuperNew's Marc Wesseling picks the APAC campaigns that stand a good chance of winning a Lion.
Thailand's consumer watchdog plans to sue Meta over Facebook scam ads
The Council has registered 3,793 Facebook-linked complaints of consumers being defrauded through fake storefronts, payment scams, and pages built to impersonate real people in the last two years.
Edelman hires first global chief creator officer
Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.
Most read
- Former GroupM China chief investment officer jailed for life in bribery case
- WPP’s Cindy Rose: ‘The time-and-materials model is dead’
- Leo Australia caps Cannes Lions with Titanium Grand Prix for Suncorp's 'Haven'
- Cannes Lions 2026: APAC winners
- Devika Bulchandani on WPP’s own impatience with its turnaround plan
- Arthur Sadoun: Fewer Cannes entries mean better work
- 40 Under 40 2026: The new faces of influence across APAC marketing
- 40% Cannes Lions entries used AI in 2026, but sophisticated use lags
- Coca-Cola launches global media review as WPP and Publicis go head to head
- APAC Power List 2026: The top 50 marketers shaping the region's next chapter
The Global View