News

WPP, Publicis and Omnicom battled for the business in the final round.

Chen will work alongside McPetrie as co-CEO for three months from March 30 as part of a leadership transition.

Mark Penn’s holding company reported Q4 net revenue of US$651 million.

Campaign understands the media and production review is being run together, and creative is being run separately.

Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez, and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.

Top shareholder Vin Murria rejoins board.

All shortlisted work heads into the final judging for APAC’s top creative honours.

CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.

The exec appeared reluctant to eat the new Big Arch burger and referred to it as a ‘product.’

Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.

BBH is the incumbent.

The corner is named after two of the sport's most prominent female engineers, Laura K. Müller and Hannah Schmitz.

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

Aldi South Group operates in 11 markets, including Australia and China.

The network has elevated PHD China's chief executive, Joey Zhao, to COO with immediate effect.

Combined staff numbers fell 6.4% as Omnicom took over IPG.

Former WPP CEO Mark Read joined Kantar Media board last year.

The cosmetics giant previously worked with various media agencies.

Exclusive: Gareth Mulryan expands his remit to lead the new JSK unit.

The Land Transport Authority and Singapore Tourism Board are among public-sector bodies issuing mandates across branding, content and engagement.

Leadership team will present to investors on Thursday, February, 26.

For the past four years, Titus has also served as global influence lead.

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

Milieu Insight, Carat, Untangld, FWD Hong Kong, The Marketing Society, Tanium, McCann Group New Zealand, M+C Saatchi, 24 Hours Business Plan, Bastion, The Secret Little Agency, and more, in our weekly collection of people moves and account news.

Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later.

Huberts was most recently president of global innovation and experience, Dentsu, and president, Dentsu Lab.

Taboola, Marico, Plaza Premium Group, OMD New Zealand, Havas Life, Special, W Communications, Havas Ortega, Palawan Group of Companies, Visa, WPP Media, Multiplied, Edge Marketing and more, in our weekly collection of people moves and account news.

WE Communications is the incumbent.

EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.

Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.

Previously based in Singapore, Palmer relocates to London to be Publicis' chief operational transformation officer for global clients.

Samsung Ads taps Teads to be the exclusive local reseller of its CTV native ad formats in Vietnam, Philippines, Thailand, Malaysia, Hong Kong and Taiwan.

Heap previously held CEO roles at Mindshare EMEA, MediaCom APAC and PHD China. In his new position, he will oversee growth across APAC and EMEA.

For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.

Consumers say role of platforms is key as distrust grows over suspicious ads.

There are no plans to remove agency brands.

The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

Nearly a third of the newsroom will be affected, including the APAC editor and much of the international desk.

Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.

The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.

Revenues grew 5.6% in 2025, well ahead of rivals.

Compensation policy will be voted on at AGM.

Publicis Media’s Spark Foundry was the incumbent agency.

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Campaign asked the holdcos about requirements to be in-office.

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.