News

Exclusive: After more than two decades shaping FMCG branding, he moves to entertainment to become Netflix's senior director of marketing for SEA and Greater China.

The streaming giant is launching the rollout in 2027.

Greater China is Apple’s largest market outside the US, contributing to a fifth of the company’s global sales.

In an exclusive sit-down with Campaign Asia, the incoming leadership makes the case for independent creativity in a holdco-dominated market and explains why the AI era is wind in their sails.

Indonesia’s communications and digital minister signaled plans to extend the nation’s under‑16 digital ban to online shopping platforms.

After fighting counterfeits and a string of failed trademark bids, AP pivots by bringing the Royal Oak's iconic design to the mass market with Swatch. But the move has sparked debate among marketers.

WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.

Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.

Olivera takes the helm five months after the McCann and MullenLowe Singapore merger following Omnicom's takeover of IPG.

Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.

The industry body warns that extended settlement windows squeeze agency cash flow, delay salaries and erode talent base.

Marcus Chew handled 11 Southeast Asia and South Asia markets at Lazada and Daraz.

Chief executive of Omni leaves fewer than three years after sale of Flywheel.

Owens joins to lead the international sales team after a decade at X.

With age-defying drive, Yamamura’s imprint cuts across generations, spurring entrepreneurs to meet the business challenges of new media ventures.

Spot is second iteration of 'How did they do it?' campaign.

Rebuild follows a period of challenges between X and advertisers.

The Ministry of Transport and SkillsFuture Singapore have awarded the contracts after competitive pitches.

Official appointment of WPP edges closer.

Yet another Western luxury brand is in hot water over a cultural misstep in a market critical to its P&L. Here’s how the industry reacted.

George P. Johnson swept two Grand Prix and walked away with multiple wins at Campaign Asia-Pacific's tenth Event Marketing Awards. See who else took home the metals.

The decline is in line with the network’s expectations.

Questions are emerging around the accuracy of Emarketer’s recent report that Meta is set to overtake Google in digital ad revenue.

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.

Appointment was made through a competitive pitch process.

The mandate spans Xiaomi's smartphones and home electronics to its growing automotive division.

Network’s backing follows recent pushback from other holdcos.

Integration follows the $400 million Google Cloud partnership announced in October.

Omnicom, WPP, and Dentsu are in the running for Netflix's $190 million EMEA media business.

Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival.

Live debate will cover whether creative taste can be objective.

Ad visibility surged for BIG W, Nivea and Specsavers in March, topping YouGov’s rankings for gains in consumer recall.

A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president in an interview with Campaign Asia.

It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group.

WPP’s EssenceMediacom is the incumbent on the account.

The account was awarded without a pitch.

Users of several legacy search tools will be automatically upgraded to AI Max by the end of September.

The redundancies to centralise marketing under Asad Ayaz were confirmed via an internal staff memo. CEO Josh D’Amaro said, “this is hard”, but necessary to streamline operations.

Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints."

WPP Media dominated Campaign’s Digital Media Awards 2026 with major wins, while Taiwan-based work stood out in AI, content, and entertainment-led campaigns.

Yannick Bolloré says the group has started the year “on solid footing”, organic growth slipped across APAC and Africa.

The media mandate sits with Mindshare.

Brosgill, who grew Assembly's Asia-Pacific footprint across 14 markets and led the ADK Global acquisition, has stepped down after 16 years with the network. No successor has been named.

The global marketing remit spans 20 countries.

The global marketing remit spans 20 countries.

The former Grey Hong Kong MD takes charge of both Ogilvy and Grey amid a leadership reshuffle.

Thailand, Indonesia and Vietnam move as a single cultural bloc with 70% shared trending content even as they speak different languages. Japan is the self-contained opposite ecosystem that breaks every regional playbook, findings from six months of TikTok data points across seven markets.

She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations that underpin WPP’s three-year growth plan.

Now in his ninth decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.

WPP Media, the incumbent, did not defend the account.