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Revealed: latest hybrid working policies at new 'big six'

Campaign asked the holdcos about requirements to be in-office.

Two-thirds of shoppers use AI for product discovery, but 92% still trust human reviews

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

Meta rolls out ads on Threads globally, introduces new ad formats

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults aged 18 and over.

The app that asks 'Are you dead?' sparks copycat concerns

The bleak-sounding app that has taken China by storm is a simple digital check-in tool for people living alone.

Dyson shortlists three networks in global $500 million media review

IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.

Mandy Wong named CEO of TBWA Singapore

Wong has spent over two decades at the shop and most recently led the Singapore office as president.​

Apple Music and Bad Bunny release new trailer for Super Bowl LX halftime show

The hotly anticipated performance promises to have the world dancing—wherever they are.

OpenAI announces plans for ads in ChatGPT

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

Philippines follows Indonesia, Malaysia to ban Grok over AI deepfakes

X’s pledge to limit access to Grok will not affect the Philippine government’s decision to block the chatbot, according to the acting head of the country’s cybercrime centre.

Not ‘lying flat’: Hong Kong’s Gen Z is ambitious, anxious and spending to cope

The cohort makes up 22% of Hong Kong, commands HK$50 billion in spending, particularly across travel, entertainment and snacking, new Publicis research finds.

X removes Grok undressing feature following backlash

X says it has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.

Stagwell's Assembly and Allison win Oppo Singapore account

Agencies appointed as media and PR AORs following competitive pitch.

Why Burger King bet on ink to bring its Whopper to life and won big at Spikes Asia

Cheil's creatives share how their bold campaign idea on tattoos resonated in Korea and what its Spikes recognition says about the power of unconventional storytelling.

WPP India country manager CVL Srinivas to retire

The architect of WPP’s modern India business will retire in March 2026 after more than 30 years in the industry.

Central tops Thailand’s ad awareness growth, Milo and Adidas follow

YouGov finds strong lifts driven by holiday retail, sports sponsorship and experiential campaigns.

Dentsu shares slump 11% as buyers walk away from sale of international unit

Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.

VCCP acquires GOVT and merges Singapore operations to form GOVT VCCP

The combined agency will serve clients including OCBC Bank, Cathay Pacific, Canon and Singapore government bodies.

TikTok named FIFA's first 'preferred platform' for World Cup

New deal will take fans 'behind the curtain and closer to the action than ever before,' Fifa secretary general Mattias Grafström said.

Former TBWA chief Paul Bradbury joins VML ANZ as CEO

Bradbury, who moulded TBWA ANZ into a creative powerhouse over two decades, steps into the CEO hotseat, succeeding Tom Tearle, who bows out after five years in the role.

Women Leading Change Awards 2026 is now open for entries

Nominate the women driving innovation and leadership across the industry; submissions close in March.