Advertising, Marketing, Media, Digital, PR News & more

Premium

One gold, little else for APAC on second night at Cannes

APAC work won one gold, five silvers and 15 bronzes—and got frozen out of one ...

Premium

What's Lovot got to do...Meet the robot powered by love

Premium

Cannes editors' diary, day 2

Premium

Asia, it's time to move on from lazy stereotypes: Cheil

Premium

Global Alliance for Responsible Media launches to fight ...

Premium

One gold, little else for APAC on second night at Cannes

Premium

1 hour ago

One gold, little else for APAC on second night at Cannes

APAC work won one gold, five silvers and 15 bronzes—and got frozen out of one category altogether—on the second night of Cannes Lions 2019. Catch up on all the winners here.

Premium

What's Lovot got to do...Meet the robot powered by love

Premium

Advertising

9 hours ago

Niklas Lilja

What's Lovot got to do...Meet the robot powered by love

The head of stories at R/GA, the agency that's worked for the last 18 months with the founders of Lovot, an adorable robot designed to make people "truly happy" and decrease loneliness, explains the power of this "emotional technology".

Premium

Premium

Advertising

18 hours ago

Robert Sawatzky

Cannes editors' diary, day 2

Today's agenda for our editors includes hearing Tencent's new luxury products report, meeting some of the great and good from McCann, whose Shanghai team has been winning big already, and finding out whether Lovot the Japanese robot is as cute as everyone says.

Premium

Asia, it's time to move on from lazy stereotypes: Cheil

Premium

Advertising

9 hours ago

Olivia Parker

Asia, it's time to move on from lazy stereotypes: Cheil

Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.

Premium

Global Alliance for Responsible Media launches to fight for digital safety

Premium

Advertising

20 hours ago

Gideon Spanier

Global Alliance for Responsible Media launches to ...

Ad industry issues "call to action for more collective responsibility in media practices".

Premium

Why PMI is doubling down on wooing Cannes

Premium

Marketing

21 hours ago

Robert Sawatzky

Why PMI is doubling down on wooing Cannes

From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.

Premium

Apple's sign-in: Less precision targeting, more walled gardens

Premium

Intelligence

23 hours ago

Jessica Goodfellow

Apple's sign-in: Less precision targeting, more ...

While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.

Premium

What Cannes wants to talk about? Quitting social media

Premium

Stories

1 day ago

Olivia Parker

What Cannes wants to talk about? Quitting social media

Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.

Premium

At TikTok, Akira Suzuki wants to usher in a new era for marketing

Premium

Analysis

23 hours ago

David Blecken

At TikTok, Akira Suzuki wants to usher in a new era ...

The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.

Premium

China shuts down app blamed for generating 100 million reposts for Cai Xukun

Premium

News

21 hours ago

Jingjing Ma

China shuts down app blamed for generating 100 ...

A number equal to a third of China's 314 million Weibo users supposedly shared a single post by 'Little Fresh Meat' Cai Xukun, which is odd as the celebrity only has 25 million followers.

Premium

Huawei CEO: Trade war puts $30 billion of revenue at risk

Premium

Digital

1 day ago

Jessica Goodfellow

Huawei CEO: Trade war puts $30 billion of revenue ...

“I think both sides will suffer," Ren Zhengfei said. "No one will win.”

Premium

China's Top 100 Brands: Chanel the most wanted—again

Premium

23 hours ago

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

Premium

Premium

Advertising

1 day ago

Robert Sawatzky

Nick Law: "Creatives need to step up"

The global chief creative officer at Publicis Groupe tells Cannes Lions that creatives can't hide behind the big idea, but need to become masters of media and step up as business partners.

Premium

Rankin: Quitting harmful social media made me more creative

Premium

Advertising

1 day ago

Olivia Parker

Rankin: Quitting harmful social media made me more ...

The world-renowned photographer tells Campaign about the moment he realised the social platforms he was using were affecting his mental health, and why he's happier embracing what he calls 'JOMO' — the 'joy of missing out'.

Premium

DFS introduces experiential whisky pop-up at Changi Airport

Premium

Marketing

1 day ago

Faaez Samadi

DFS introduces experiential whisky pop-up at Changi ...

Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.

2019 Cannes Lions winners for Digital Craft: Colenso BBDO's app that provides Māori words for objects in the real world won the APAC region's lone award in this category.

Grey Malaysia helps WWF visualise the amount of microplastics people regularly eat.

Focus

Premium

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Premium

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Premium

Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Asia's Top 1000 Brands 2019

Premium

Marketing

2 days ago

Jenny Chan 陳詠欣

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

Premium

Didi Chuxing rides high in China while OTAs incur consumer wrath

Premium

Marketing

2 days ago

Jenny Chan 陳詠欣

Didi Chuxing rides high in China while OTAs incur ...

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

Premium

Still growing: Burgeoning online retail sales driving China's economy

Premium

Advertising

2 days ago

Nielsen

Still growing: Burgeoning online retail sales ...

The digital economy is transforming consumption patterns and has become a key driver of economic growth.

Premium

Premium

Advertising

Jun 11, 2019

Staff Reporters

Presenting: Asia's Top 1000 Brands 2019

Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.

Events

Premium

Premium

May 22, 2019

Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

Premium

Premium

Advertising

Jun 4, 2019

Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

Premium

Premium

Advertising

Jun 12, 2019

Hong Kong

CampaignComms

CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.

Premium

Jun 12, 2019

Hong Kong

PR Awards Asia 2019

The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.