How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event ...

Deadline extension: One more week for Tech MVP 2021 ...

Mural project beautifies cities in more ways than one

Publicis CEO on growth and Epsilon's instrumental role

More than half of Instagram influencers 'engaged in fraud'

1 day ago

How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

1 day ago

Deadline extension: One more week for Tech MVP 2021 ...

After receiving an influx of requests for extensions to the deadline for entries to Tech MVP 2021, we have decided to give everyone a one-week extension to prepare your entries or add your final flourishes. You now have until Friday, April 23 at midnight. Good luck!

1 day ago

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.

1 day ago

Publicis CEO on growth and Epsilon's instrumental role

Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.

2 days ago

More than half of Instagram influencers 'engaged in ...

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor.

1 day ago

Uncle Tobys attacks green juices, reality TV and...throw pillows?

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

2 days ago

Emoji users want more representation

A survey by Adobe shows people across the globe do not feel represented by existing emoji.

2 days ago

MDC Partners brings on S4 account director Rebecca ...

The holding company is doubling down on global growth under CEO Mark Penn.

2 days ago

Publicis Groupe rebounds, driven by Asia, US and Latam

The holding company recorded organic growth of 5.7% for Q1 across Asia, and China returned to growth at 3.0%.

2 days ago

Subway taps new agencies across five Asia markets

PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.

2 days ago

Digital Media Awards winners revealed

See the full winner list, including the Grand Prix awards, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.

3 days ago

‘A renaissance of classic corporate comms’, and ...

PRWeek Connect: Golin’s Darren Burns and Dow’s Linda Lim on redistributing resources during the pandemic, the necessity of ESG, virtual pitching, and more.

3 days ago

Wavemaker swipes right on Bumble’s global media ...

The dating app owner has selected Wavemaker as its global media agency of record.

3 days ago

John Hegarty: Agency craft is in decline

Writing skills are "deplorable" and the best work in the last 18 months came from the in-house team at Oatly, according to the 'H' in BBH.

3 days ago

Iris unveils policy to incentivise clients to fight ...

Other agencies within the Cheil Worldwide network (Cheil, Barbarian, BMB and McKinney) have also pledged to join the initiative.

People to watch

Feb 3, 2021

Revealed: 20 Women to Watch in Greater China ...

Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.

Nov 18, 2020

40 Under 40 2020: Top-tier talent transforming ...

Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.

Aug 18, 2020

Get to know the 2020 Women to Watch

Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.

Jun 29, 2020

Power List 2020: Asia-Pacific's 50 most influential ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

Campaign Crash Course

1 day ago

How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

Apr 9, 2021

Tips for sustainability comms and how to avoid ...

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.

Mar 26, 2021

What is supply path optimisation?

Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work?

Mar 19, 2021

Creating compelling videos for Gen Z

Learn how to make compelling videos for a demographic that requires strong content and relatability.

The Work

2 days ago

Watch this blowhard berate others for their lack of eco-consciousness

An organic-food retailer in France gives us an amusing satiric take on those who criticise others more than they take action themselves.

3 days ago

McDonald's Singapore tries to make staying in cool

A slick campaign from Publicis Communications makes burgers in bed look like fun, but is the timing right for a 'Night in' message?

4 days ago

NZ All Blacks players ask men to check out their balls

Members of the rugby team appear in a new FCB campaign for Jockey-brand undies that 'text' their owners on a monthly basis to remind them to check for signs of testicular cancer.

4 days ago

David Beckham finds escape in global Maserati campaign by Droga5

This is the debut work for the car brand by Droga5 London.

4 days ago

Grab and Gojek reveal Ramadan campaigns

Two delivery giants in the region kick off the holy month with unconventional films.

Focus

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

Leadership Hub: 2020 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Events

Mar 9, 2021
Virtual

MediaWorks Online 2021

For leaders of tomorrow

Mar 31, 2021
Virtual, APAC

[Watch On Demand] Navigating Customer Engagement to ...

Braze, Campaign Asia and a regional brand marketer joined forces for a discussion on the winning customer engagement tactics that brands can employ to meet rising customer expectations.

Apr 15, 2021
Virtual

Digital360 Fesitival 2021

Digital360 Festival is Campaign’s flagship conference, workshop and awards programme in China, dedicated to the digital marketing industry, celebrating and showcasing innovators who are at the cutting-edge of change.

PARTNER CONTENT

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