Behind Spotify's new SEA campaign
EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on ...
EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.
Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.
Catch up on the week's adtech and media news.
Dave Samson, who is vice chairman of corporate affairs, will serve as interim CEO of Edelman APAC. Catch up on this development and other people moves and business wins for the week.
Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
The associate creative director at Virtue on wild memories in Portugal, a huge rebranding he worked on for Korean Air, and advice he would give his younger self.
Companies are creating evermore realistic virtual humans—but experts in the region tell us if brands and consumers are ready to embrace this level of fake. We also explore the ethical and regulatory considerations.
TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.
UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.
Agency has promoted UK and EMEA head of influence to the new role of global head of influence.
David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.
The agency will continue to provide media planning and buying services for the beverages business. Plus, PHD gets a new MD in Malaysia.
Creative leaders reflect on why usually-strong markets such as Japan, New Zealand, Australia and Thailand underwhelmed this year.
The position is newly created and will focus on innovation for the agency's clients.
AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.
AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.
AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.
AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
A jury of tech leaders has named five individuals as Most Valuable Professionals in technology in Asia-Pacific.
Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.
Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.
UNHCR and BMF show that you can collaborate with a TikTok star while shedding light on a modern tragedy.
A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.
#ThePleasureIsAllYours makes people aware about the launch of its D2C sexual pleasure esuperstore called Love Depot.
In a new campaign by Dentsu, characters land themselves in unfortunate positions at the ‘fault’ of the broadcast network.
That's what Anand Rathi, a financial services firm in India hopes with this quirky campaign, starring its own leaders.
The best global content from Campaign's unrivaled editorial network in eight key markets.
Campaign Asia and TikTok for Business bring you Test with TikTok, a new content series designed to help brands and agencies across Southeast Asia get to grips with how to best employ TikTok for Business in developing their growth strategies on the platform.
This hub is a collection of exclusive insights for marketing leaders, brought to you by Nielsen and Campaign Asia. Below, you'll find in-depth analysis of key themes from Nielsen's 2022 Global Annual Marketing Report, along with more insights that will guide you in your marketing strategy for 2022.
Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Celebrate all agencies and brands' in-house departments in APAC with outstanding achievements in improving workplace cultures
APAC’s most esteemed Agency of the Year Awards returns for its 29th year of celebration with new categories!
APAC’s most esteemed Agency of the Year Awards returns for its 29th year of celebration with new categories!
The metaverse has the potential to create a safer, more inclusive space for users of all shapes, backgrounds, ethnicities, and ableness. A “betterverse,” if you will.
A new hybrid world of retail is emerging: physical and digital spaces are now equally important, and both are necessary to provide a more interconnected, ‘omnichannel’ shopping experience.
In light of changing data privacy practices, marketers must learn to balance data collection and marketing strategy with consumer trust.
The digital giant is investing big in adtech, cookieless solutions, and virtual production as it prepares to “step into the next gen of the internet.”