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Accenture buys Chinese independent HO Communication

Purchase of Shanghai full-service agency with expertise in omni-channel consumer ...

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WPP creates in-house Unilever partnership

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Vivo: World Cup ROI not a big concern

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The unique face of the fake news debate in Asia

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PHD to scoop HSBC's $400m global media account

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Accenture buys Chinese independent HO Communication
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20 hours ago

Accenture buys Chinese independent HO Communication

Purchase of Shanghai full-service agency with expertise in omni-channel consumer engagement is part of "aggressive" mainland growth plans.

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WPP creates in-house Unilever partnership
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18 hours ago

WPP creates in-house Unilever partnership

Agency establishes Team Unilever to work in Singapore.

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Vivo: World Cup ROI not a big concern
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23 hours ago

Vivo: World Cup ROI not a big concern

The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul.

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The unique face of the fake news debate in Asia
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1 day ago

The unique face of the fake news debate in Asia

Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?

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PHD to scoop HSBC's $400m global media account
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1 day ago

PHD to scoop HSBC's $400m global media account

PHD is poised to win HSBC's estimated $400m (£298m) global media planning and buying account from incumbent, Mindshare.

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Lion and cryin': The year's top 3 award-bait campaigns
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1 day ago

Lion and cryin': The year's top 3 award-bait campaigns

Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.

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RTL AdConnect aims to counter duopoly amid Asia expansion
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23 hours ago

RTL AdConnect aims to counter duopoly amid Asia ...

The European media company hopes to help emerging Asian brands make sense of western markets.

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Shooting yourself in the Facebook
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3 days ago

Shooting yourself in the Facebook

In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.

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Reasons to love the 'world's most boring billboard'
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1 day ago

Reasons to love the 'world's most boring billboard'

Swedish wood protection brand Sioo is leaving the same billboard in place for 12 years to prove the durability of one of its products.

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Reasons to love the 'world's most boring billboard'
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1 day ago

Reasons to love the 'world's most boring billboard'

Swedish wood protection brand Sioo is leaving the same billboard in place for 12 years to prove the durability of one of its products.

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Facebook user experience may suffer for sake of security: Zuckerberg
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1 day ago

Facebook user experience may suffer for sake of ...

The social-media giant announced its "clear history" setting at a European Parliament grilling.

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Briefs: Campaigns & Grey, TeamAsia, Text100, JWT, Propel Manila more
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19 hours ago

Briefs: Campaigns & Grey, TeamAsia, Text100, JWT, ...

Keep up on people moves and account news in our frequently updated digest for this week.

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Many Many More to come from ex-TBWA\Hong Kong creative chief
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2 days ago

Many Many More to come from ex-TBWA\Hong Kong ...

Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.

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Adobe acquires ecommerce provider Magento
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1 day ago

Adobe acquires ecommerce provider Magento

Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.

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Observing Ramadan in the digital age
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3 days ago

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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Missed Advertising Week Asia in Tokyo? We've got you covered.
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3 days ago

Missed Advertising Week Asia in Tokyo? We've got ...

The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.

FEATURED

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How to fix Pakistan's broken ad industry
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May 17, 2018

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

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Bigger market changes in China bring taller silos
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2 days ago

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

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Is unconscious bias training really any good?
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May 18, 2018

Is unconscious bias training really any good?

The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?

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2018 PR Awards shortlist announced
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May 18, 2018

2018 PR Awards shortlist announced

The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted 277 entries.

The Work

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Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists
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1 day ago

Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists

Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.

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Apple rolls out another Animoji karoke video
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3 days ago

Apple rolls out another Animoji karoke video

Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.

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Jenga in a moving car? Please.
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May 16, 2018

Jenga in a moving car? Please.

Why create a product demonstration that's obviously complete and utter bullshit?

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NEC's 'Same face girls' video is accurately named, disturbing
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May 16, 2018

NEC's 'Same face girls' video is accurately named, disturbing

40 young women with the same mask do a dance number to promote the company's biometric technologies.

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DBS to customers: 'Bank less'
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May 16, 2018

DBS to customers: 'Bank less'

The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Asia-Pacific YouTube Ads Leaderboard

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See the latest Asia-Pacific YouTube Ads Leaderboard
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21 hours ago

See the latest Asia-Pacific YouTube Ads Leaderboard

A horror-comedy-love story about epayments takes the top spot, while AIS has three spots in the top 10 for the second month in a row.

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See the new Asia-Pacific YouTube Ads Leaderboard
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Apr 20, 2018

See the new Asia-Pacific YouTube Ads Leaderboard

Thai mobile operator AIS lands three videos in the top 10, but a PlayStation game takes the top spot.

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Check out the latest APAC YouTube Ads Leaderboard
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Mar 19, 2018

Check out the latest APAC YouTube Ads Leaderboard

Ads from Indonesia, Malaysia, Japan, China, Vietnam, Korea, Singapore and India make the latest top 10 list.

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Asia-Pacific YouTube Ads Leaderboard: January 2018
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Feb 21, 2018

Asia-Pacific YouTube Ads Leaderboard: January 2018

From action-packed games to Japanese fairy tales, the top ads in January are linked by the theme of strong story-telling.

Videos

Events

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

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Women Leading Change Awards & Conference
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May 31, 2018
Google Singapore

Women Leading Change Awards & Conference

A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.

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Event Marketing Awards
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Jun 6, 2018
Hong Kong

Event Marketing Awards

CEI and Campaign are delighted to announce the 2018 Event Marketing Awards are now open for entries. These awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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CampaignComms
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Jun 13, 2018
J.W Marriott

CampaignComms

Formally PR360, CampaignComms continues to offer a third-eye look into the future of brand communications by addressing the matters at the core of PR's evolution.

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