Advertising, Marketing, Media, Digital, PR News & more

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Havas restructures Singapore leadership

Changes include newly-created chairperson role and creative head departure.

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Killing the cubicle: How co-working spaces are co-existin...

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Philippines' top mobile-friendly brands

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How Luxury Escapes built a brand around FOMO

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Advertising

9 hours ago

Faaez Samadi

Havas restructures Singapore leadership

Changes include newly-created chairperson role and creative head departure.

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Killing the cubicle: How co-working spaces are co-existing in Singapore

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Sector Study

2 days ago

Faaez Samadi

Killing the cubicle: How co-working spaces are ...

SECTOR STUDY: Players are fighting to differentiate their workspaces in the Lion City as a pleasant look and decent coffee are just table–or rather hotdesk–stakes now.

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12 hours ago

Philippines' top mobile-friendly brands

Google, Lazada and Facebook excel, while local financial and payment players like BPI, Globe GCash and PayMaya also get strong mobile marks.

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Digital

12 hours ago

Faaez Samadi

How Luxury Escapes built a brand around FOMO

By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.

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PR must get local and stay real, says Kiri Sinclair

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Opinions

11 hours ago

Olivia Parker

PR must get local and stay real, says Kiri Sinclair

The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.

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10 Asian brands celebrating World Emoji Day 2018 :D

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Advertising

1 day ago

Olivia Parker

10 Asian brands celebrating World Emoji Day 2018 :D

Sadly we've yet to see a brand making creative use of our favourite aubergine emoji but we can applaud—and groan—at a few of these other creative efforts to celebrate World Emoji Day.

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Digital

2 days ago

Babar Khan Javed

How Burger King used digital OOH to relaunch King Box

CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.

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Amazon glitches cause problems on Prime Day

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Digital

1 day ago

Faaez Samadi

Amazon glitches cause problems on Prime Day

Consumers report website crashes and other errors on the company’s biggest sales event of the year.

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Digital

1 day ago

Faaez Samadi

Amazon glitches cause problems on Prime Day

Consumers report website crashes and other errors on the company’s biggest sales event of the year.

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1 day ago

Philippines' top local brands

Jollibee appeals to Filipinos hearts and taste buds, while brands like Bench, Cherry Mobile and MyPhone mobile put aspirations within reach.

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What's on a restaurant's marketing menu?

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Analysis

1 day ago

Robert Sawatzky

What's on a restaurant's marketing menu?

Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?

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Vaynerchuk: if Sorrell came knocking I'd say 'no'

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Advertising

3 days ago

Babar Khan Javed

Vaynerchuk: if Sorrell came knocking I'd say 'no'

Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.

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If sex sells, why are many marketers shy of using it well?

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Advertising

1 day ago

Oliver McAteer

If sex sells, why are many marketers shy of using ...

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case

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Marketing

2 days ago

Jenny Chan 陳詠欣

Arsenal and 30 agencies ensnared in alleged BYD ...

More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.

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Advertising

2 days ago

Jenny Chan 陳詠欣

Chinese appliance brand on the hook for US$12 ...

Vatti and its franchisees must pay consumers some RMB79 million (US$11.8 million) in reimbursements after Les Bleus claimed the World Cup crown last night.

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2 days ago

Philippines' top 100 brands for 2018

Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate

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Could Sorrell's next move be in Asia-Pacific?

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Marketing

Jul 12, 2018

Lindsay Stein

Could Sorrell's next move be in Asia-Pacific?

Industry insiders weigh in on which shops may be on the former WPP CEO's radar.

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How agencies can become the glue that holds the programmatic players together

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Advertising

2 days ago

Soon Chen Kang 江欣珍

How agencies can become the glue that holds the programmatic players together

A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.

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At 20, W+K Tokyo looks to accommodate creatives who don’t want ‘jobs’

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Analysis

Jul 9, 2018

David Blecken

At 20, W+K Tokyo looks to accommodate creatives who don’t want ‘jobs’

As the agency enters its third decade in Japan, its senior management team says it is learning to work with ideas people who prefer to work freelance than sign contracts.

'The Darkest Light' is an ambitious film that showcases LG's 4K OLED TVs. Too bad it's so tedious and annoying.

Focus

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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See the latest APAC New Business League figures

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Advertising

Apr 3, 2018

Staff Reporters

See the latest APAC New Business League figures

As it's early in the year, big moves up and down characterise the creative and media tables.

Videos

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1 day ago

Robert Sawatzky

Making people "fit" is team-building done wrong

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Is Guess and Alibaba's FashionAI the future of retail?

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News

1 day ago

Jenny Chan 陳詠欣

Is Guess and Alibaba's FashionAI the future of retail?

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Unilever isn't chasing startups for the cool factor

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Marketing

1 day ago

Jenny Chan 陳詠欣

Unilever isn't chasing startups for the cool factor

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Sorrell: Creating change is easier in hard times

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Advertising

Apr 17, 2018

Atifa Silk

Sorrell: Creating change is easier in hard times

Events

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The Trade Desk Programmatic Breakfast Briefing

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News

Jul 12, 2018

Eaton Club

The Trade Desk Programmatic Breakfast Briefing

Join The Trade Desk to address the latest challenges facing marketers in Greater China on their programmatic journey and explore the opportunities to progress digital marketing strategies for both brands and agencies.

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