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Why Dentsu wants to get closer to sports startups

With its Sports Tech Tokyo initiative, the advertising giant hopes to open up ...

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Brilliant anti-sexism campaign weaponises retargeting

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Shiseido addresses themes of courage and self-discovery ...

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DDB's Wendy Clark exits Time's Up Advertising amid conflict

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Dentsu Aegis announces four departures connected to #MeToo

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Why Dentsu wants to get closer to sports startups
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1 hour ago

Why Dentsu wants to get closer to sports startups

With its Sports Tech Tokyo initiative, the advertising giant hopes to open up data and new business streams while positioning Tokyo as a hub for sports-related innovation.

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Brilliant anti-sexism campaign weaponises retargeting
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1 hour ago

Brilliant anti-sexism campaign weaponises retargeting

People who fail to rebuke a sexist will keep on seeing him in ads, while those who click to shut him down will be rewarded.

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Shiseido addresses themes of courage and self-discovery in bold new film
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1 hour ago

Shiseido addresses themes of courage and self-discov...

Halloween-oriented work by Show Yanagisawa presents an unconventional love story.

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DDB's Wendy Clark exits Time's Up Advertising amid conflict
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4 hours ago

DDB's Wendy Clark exits Time's Up Advertising amid ...

The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.

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Dentsu Aegis announces four departures connected to #MeToo
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22 hours ago

Dentsu Aegis announces four departures connected to ...

Three executives from Happy Mcgarrybowen and one from iProspect India are stepping down from their positions, according to the company.

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Kill the binary
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3 hours ago

Kill the binary

Given how visible genderfluid and queer people are becoming in culture, I’m struck at our industry’s lack of movement in how we communicate with a society that cares less and less about gender in how they act, look, dress, or talk.

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Publicis Groupe returns to growth after 'bump' in previous quarter
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19 hours ago

Publicis Groupe returns to growth after 'bump' in ...

Holding company reports organic growth of 1.3% in the third quarter.

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#MeToo: Time's up for Asia's adland
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2 days ago

#MeToo: Time's up for Asia's adland

India's #MeToo outpouring could be the prelude to a larger movement across Asia.

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Move and wins: Havas Group, The Works, FCB, more
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1 hour ago

Move and wins: Havas Group, The Works, FCB, more

Catch up on the week's people moves and account wins.

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Move and wins: Havas Group, The Works, FCB, more
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1 hour ago

Move and wins: Havas Group, The Works, FCB, more

Catch up on the week's people moves and account wins.

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Global Panadol business moves to bespoke WPP team
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1 day ago

Global Panadol business moves to bespoke WPP team

Grey previously held the global ad account and will continue to work on creative for Panadol within the bespoke WPP team based in Singapore.

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MDC Partners promotes Ryan Linder to global CMO
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3 hours ago

MDC Partners promotes Ryan Linder to global CMO

Appointment comes amid a number of changes within the holding company.

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InMobi aims to monetise more telco data with Pinsight deal
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1 day ago

InMobi aims to monetise more telco data with ...

Marketing tech firm says it's capable of extending new offerings worldwide.

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Six exchanges sign commitment to transparency, fairness
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1 day ago

Six exchanges sign commitment to transparency, fairness

A group of programmatic exchanges has committed to a set of principles and said it will work with TAG (Trustworthy Accountability Group) to form a certification based on those principles.

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Burson Cohn & Wolfe names APAC practice leads
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1 day ago

Burson Cohn & Wolfe names APAC practice leads

Burson Cohn & Wolfe appoints six practice leaders, a CFO and a talent officer, choosing a mix of people from its two constituent agencies.

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Ipsos acquires mystery-shopper assets from Market Pulse International
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1 day ago

Ipsos acquires mystery-shopper assets from Market ...

Deal gives the research company mystery-shopper capabilities in Australia, New Zealand and Thailand.

FEATURED

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40 Under 40 2018: the next 10 profiles revealed
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3 days ago

40 Under 40 2018: the next 10 profiles revealed

We're thrilled to share the third set of profiles on this year's list: The final 10 will be revealed next Tuesday.

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When to make it easy, and when to make it thinky
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3 days ago

When to make it easy, and when to make it thinky

The golden rule of hacking the mind of the shopper is perhaps easier than we think it is.

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How Spark helped New Zealand learn Māori by taking photos
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3 days ago

How Spark helped New Zealand learn Māori by taking photos

CASE STUDY: Partnering with Colenso BBDO and Google, the telco’s innovative mobile app played a big part in spreading the language and building brand equity.

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Cindy Gallop: India's men must call out harassment too
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4 days ago

Cindy Gallop: India's men must call out harassment too

As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.

The Work

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Songs to remember
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1 hour ago

Songs to remember

‘MEMO_o_ke’ from Dentsu One Bangkok aims to help Alzheimer patients fight memory loss.

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Tourism Australia extends 'Dundee' with an 'on set' video
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1 day ago

Tourism Australia extends 'Dundee' with an 'on set' video

"The original Hemsworth" invites you to visit the non-existent movie's amazingly true-to-life "set".

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It's OK to be yourself, Pantene tells Japan's student jobseekers
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3 days ago

It's OK to be yourself, Pantene tells Japan's student jobseekers

The shampoo brand is challenging the belief that everyone has to sport the same boring hairstyle to be taken seriously by potential employers.

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Is 'loyalty programme' just another word for 'cult'?
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3 days ago

Is 'loyalty programme' just another word for 'cult'?

It is in this fun spot for Australian grocery chain ALDI by BMF. The campaign also includes a calculator that purports to show the folly of devotion to loyalty schemes.

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When to fight fire, and when to run
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3 days ago

When to fight fire, and when to run

A cinematic campaign for the New South Wales Rural Fire Service stresses the importance of having a bush-fire plan and sticking to it.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

50 stories to celebrate 50 years

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M&A deals come full circle
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1 day ago

M&A deals come full circle

The tide is turning from outside investors coming in, to inside investors looking out.

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Asia’s financial crises and recessions
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2 days ago

Asia’s financial crises and recessions

The ’97 crisis better-prepared the region for the global financial crisis in 2008-09.

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Digital games: Beijing Olympics
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3 days ago

Digital games: Beijing Olympics

The equity gained for ‘Brand China’ in opening itself up and allowing visitors to experience what was once such an introspective and isolated nation was worth it.

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The ‘Hallyu Wave’: How Korean culture spread across the world
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4 days ago

The ‘Hallyu Wave’: How Korean culture spread across ...

Government support for creative industries, and marketing, created new cultural perceptions.

Videos

Events

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China Innovation Summit 2018
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Nov 1, 2018
Guangzhou

China Innovation Summit 2018

Made in China 2.0 : New Era, New Vision

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Re.Con Thailand
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Nov 13, 2018
Sofitel Bangkok Sukhumvit

Re.Con Thailand

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

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Re.Con Philippines
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Nov 20, 2018
The Peninsula Manila

Re.Con Philippines

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

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Re.Con Indonesia
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Nov 22, 2018
Ritz Carlton Mega Kuningan, Jakarta

Re.Con Indonesia

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

Galleries

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