The CMO's MO: Abdul Sani's superheroic marketing quest at RHB Bank
He could've been a commercial captain, but ended up as a CMO. Get to know this ...
He could've been a commercial captain, but ended up as a CMO. Get to know this Malaysian marketing genius' data-driven and CX-obsessed journey.
Paving the way for innovation, Beijing's Web 3 vision indicates a softening stance. The news comes amid Hong Kong's opening of retail crypto trading from June 1.
The new creatives firm up the leadership and are expected to 'push the bar' for clients to drive innovation and elevate the craft.
Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.
As Taobao marks its 20th anniversary, the Chinese e-commerce giant is tapping into its rich ecosystem and technology-driven background to continue delivering for both merchants and consumers.
Lee’s rise to the top of the golden arches has been nothing short of remarkable. With a keen eye for innovative marketing, the newly promoted International CMO is a force to be reckoned with.
Data’s value depends on its analysis and extracted insights. At Campaign360, media and analytics experts weigh-in on whether all types of data, including vanity metrics, can add value if used appropriately.
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
Businesses have a unique opportunity to adapt, streamline processes, position themselves for future growth and stay ahead of the competition by investing in marketing, which can be a powerful driver of success.
IPG's Initiative was appointed in 2017, replacing OMD.
The Publicis agency has won big in creative, digital and branded entertainment categories.
MediaSense interviewed directors and C-suite ad professionals across the globe.
Turbulence is a part of flying; Bell’s innovative strategies, which are a perfect blend of safety, reliability and a little fun, improved customer touchpoints for the brand and was key in keeping Cathay aloft.
Appointment follows a four-way competitive pitch.
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.
Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
Ad Nut takes issue with this preachy guilt trip that follows what had been a stellar campaign series for the home insurer.
TSLA's multimedia creative work for the newly-opened Bird Paradise at Mandai Wildlife Reserve aims to show how close an escape to 'paradise' can be.
Taboos be dammed, Swedish sex toy company plays with temptation to commemorate International Masturbation Day in its debut OOH campaign in Asia.
The corporate film conceptualised by Ogilvy showcases world-class infrastructure many said was impossible to build.
The 18-minute creepy and entertaining opus 'Trapped' by BBH Singapore, directed by Kelvin Tong, is a deliberate shift by the insurer towards new content consumption trends.
Campaign Asia and TikTok for Business bring you TikTok Works, a series that explores how brands can use TikTok's measurement framework to make meaningful connections with their audience and leverage data-led insights to grow their business.
Different by Design is a collection of articles that explores how the hidden powers of design can unlock and activate your marketing. In this series, Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging as media, design for sustainability, and be the centre of cultural conversations — all to stand out from competitors in a noisy, ever-evolving marketing landscape.
As one of China’s largest consumer platforms, Alibaba provides unique value to its merchant partners by improving the reliability of their operations and enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific dives into Alibaba's comprehensive and innovative solutions, including livestreaming and other innovative marketing tools, a more targeted and interactive way to build consumer loyalty, and the digital approach to discover and incubate new consumption demand for merchants.
The best global content from Campaign's unrivaled editorial network in eight key markets.
Our main gathering for top marketers of the year returns on 16-17 May with a 2-day brand-new event experience! Join 300+ CMOs and leaders from major brands across APAC in person today.
A half-day event gathering a focused group of leading industry practitioners and senior marketers to explore new solutions and behaviours in marketing transformation.
Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.
MediaWorks returns as an in-person training programme on 23-26 May in Bangkok, Thailand
As Taobao marks its 20th anniversary, the Chinese e-commerce giant is tapping into its rich ecosystem and technology-driven background to continue delivering for both merchants and consumers.
A new WE Communications report reveals that engaging employees in new ways is key to overcoming ‘green fatigue’ and igniting sustainable change.
As CMOs are pressured to cut costs and drive efficiencies, it’s time to prove marketing’s effectiveness and impact on business.
To truly embrace diversity in media and marketing, we need to rethink the way we measure success, says EssenceMediacom’s Aarti Bharadwaj.