'I’ve moved a lot of money from traditional advertising to experiences': ...
"Advertising is dead. Advertising is all about storytelling—so I say storytelling ...
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Advertising
21 hours ago
'I’ve moved a lot of money from traditional advertising to experiences': ...
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
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Media
10 minutes ago
Deliveroo appoints Initiative for global media
Interpublic shop won account after competitive pitch.
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Advertising
21 hours ago
APAC markets all over map on performance, viewabilit...
A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
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Advertising
1 day ago
HK Effie Awards: Winners and jury assessments
See all the winners, plus judge reactions on what was praiseworthy and what the industry should think about.
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Marketing
1 day ago
Systems thinking: a new lens on complexity
The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.
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Advertising
21 hours ago
Smart speakers: A viable advertising medium in China
TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.
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Advertising
23 hours ago
Gallop to agencies: Who's brave enough to run my ...
The founder is calling on media shops to step up and help normalize real world sex.
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Advertising
23 hours ago
Deepa Balji leaves Publicis Groupe to join S4 Capital
This appointment and many other news updates involving OMD, Rice, Lazada Singapore, WPP, PHD, TBWA, MediaCom, Digitas, Agoda, PHD, Geometry, Golin, PubMatic, YouAppi, BBH Singapore, Coca-Cola and more, in our weekly roundup.
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Advertising
22 hours ago
Hooq selects SpotX to power its advertising ambitions
SpotX will act as Hooq’s ad server and SSP.
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Digital
22 hours ago
Universal Music Group and Viacom invest in Asia
Universal Music Group and Viacom, two of the world’s biggest music and TV companies, have both revealed significant investments in Asia.
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Advertising
23 hours ago
Client faith in media agencies in decline, ID Comms ...
Those who spent the most time working with media agencies had lowest opinion of them.
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Marketing
1 day ago
The gameplan for football brands: more China, ...
Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.
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Advertising
1 day ago
What's the meaning of this? The new Essence branding
A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?
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Advertising
1 day ago
Havas acquires another digital agency in India
Langoor also has offices in the Middle East and Australia.
Asia's Top 1000 Brands 2019
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Marketing
3 days ago
FMCG brands reshuffle in Vietnam’s growing market
In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.
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Marketing
3 days ago
Electronic brands nosedive in Vietnam; Oppo bucks trend
Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.
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Marketing
3 days ago
Vietnam’s Vingroup takes on Asia’s giants
Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.
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Marketing
3 days ago
New opportunities in 'star-performer' Vietnam
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
The Work
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Advertising
22 hours ago
See Tang Wei, James Corden, Ronaldo and more in the latest YouTube leaderboard
Videos from SK-II, Kia, Shopee, Kao, Petronas, Samsung, Vivo, Circles Life and more appear in this month's list of the top ad in each of 13 APAC markets.
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Advertising
23 hours ago
England rugby stars become samurai in World Cup ad
THE WORK: England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.
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Advertising
1 day ago
Lego launches first brand campaign in 30 years
THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.
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Advertising
2 days ago
This mom is a real monster (but in a good way)
THE WORK: 'Monster' by Grey Group for Olay.
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Advertising
3 days ago
Is there anything 5G can't do?
THE WORK: 'Huxley' for Vodafone New Zealand by DDB New Zealand with Sweetshop.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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Behind the Brands
Aug 29, 2019
Brand Summit China 2019
Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.
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Digital
Sep 4, 2019
Brand Exchange Thailand
Join us at Bangkok’s premier brand marketers' gathering.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Nov 27, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
17 hours ago
Raising CPR awareness with a TikTok dance project
Must a healthcare campaign be boring? The Japanese Red Cross Society and TikTok say no.
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PROMOTED
3 days ago
Navigating a safer road to brand advertising online
68% of adults say it matters to them where they see a brand’s ad/content.
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PROMOTED
Sep 13, 2019
DoubleVerify Roundtable: How to maximise media quality
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
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PROMOTED
Sep 12, 2019
Reaching out to China’s lower-tier cities
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
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Most Read
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2 McCann Worldgroup names Japan CEO
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5 Dentsu Aegis Network names APAC CEO
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7 Singapore Media Awards winners announced
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8 Grey makes Nirvik Singh global COO
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9 Discovery: The golden era of marketing
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