Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia ...
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Marketing
1 day ago
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
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Advertising
22 hours ago
Omnicom falls short but still posts 2.2% organic ...
Organic growth was only up 0.4% in Asia-Pacific
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Digital
2 days ago
Mongolia: from ore mining to data mining
In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.
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Advertising
22 hours ago
Cracks appear in Google's search ad revenue dominance
Forecast of search ad market suggests Amazon is only growing player in $55bn US market.
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PROMOTED
Oct 11, 2019
Why brands need to take an omnichannel approach to ...
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
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Advertising
1 day ago
40 Under 40 2019: Submit by October 21
The deadline is coming up quick! Remember to nominate an exceptional individual at your organisation to the definitive list of young talent to watch in Asia-Pacific.
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22 hours ago
Appier buys Tokyo-based AI firm Emotion Intelligence
Plus, news from CleverTap, Youku, BBC, The Trade Desk in more in our weekly tech & media review.
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Marketing
22 hours ago
Dunkin' Donuts CMO Tony Weisman to step down in ...
It comes just days after he spoke at an ANA conference about the brand's transformation.
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22 hours ago
Lion & Lion names Cheelip Ong chief creative officer
Plus, new appointments from Kantar, TBWA and more in our weekly new roundup.
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Advertising
1 day ago
Women to Watch 2019: Roshenka Jayamaha
Meet Roshenka Jayamaha of Spark Marcom and 39 other Women to Watch in APAC marketing and communications.
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Digital
2 days ago
‘Brushing’ up on the fake review problem in Asia
As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.
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Media
2 days ago
Publicis and Omnicom win Disney media business
Both agencies offered up bespoke solutions in the biggest media pitch in recent years.
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Advertising
1 day ago
How Philips got CTRs 5X the average in Vietnam
CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
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Digital
2 days ago
Chinese Communist Party reported to have ‘back ...
The party is allegedly able to access extensive data on more than 100 million mobile phones through its propaganda app, with Alibaba potentially behind the 'questionable' code.
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Digital
3 days ago
How technology can help build a disability-friendly ...
It's time to start building a workforce fit for the world's largest minority, and assistive technology can help.
Campaign Asia-Pacific original videos
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Advertising
Oct 3, 2019
The first thing industry pros would eliminate from ...
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
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Advertising
Oct 2, 2019
What is digital placemaking?
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
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Advertising
Oct 1, 2019
Keeping pace with... R/GA's Tuomas Peltoniemi
WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.
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Advertising
Sep 30, 2019
Keeping pace with... Google's Tara Mckenty
WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.
The Work
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Advertising
1 day ago
Pantene touts success of Japan hair-freedom movement
THE WORK: #HairWeGo for Pantene by Grey Tokyo.
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Advertising
Oct 11, 2019
You can see why Oppo would delete these painfully bad ads
The question is why they were ever made, let alone posted, in the first place.
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Advertising
Oct 10, 2019
Mind HK encourages Hongkongers to speak up during troubling time
The charity wants Hongkongers to use digital stickers to communicate their emotions, after its research found mental well-being has fallen significantly over the past year.
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Advertising
Oct 7, 2019
Sprite mixes it up in China with 'alternative' couples... maybe.
Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”
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Advertising
Oct 7, 2019
Kasikornbank's ad renaissance lives on
Meet Chainarong, Thai renaissance man, in another quirky yet accessible campaign from Greynj United.
Focus
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
People to watch
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Advertising
Sep 23, 2019
Presenting the 2019 Women to Watch
Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
Events
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Analysis
Oct 22, 2019
The Power of an Authentic Voice
Join BBC for the Power of Authentic Voice and discover the commercial opportunities of branded podcasts, explore effectiveness measurement for audio messaging, and network with industry leaders and experts.
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Advertising
Nov 27, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 3, 2019
South Asia Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
1 hour ago
How data is driving ‘new retail’ in China
In an era of seamless integration between on- and offline, data can help unlock not only what consumers want, but when and how they want it.
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PROMOTED
1 day ago
Cindy Yan Chan: the evolution of outdoor advertising...
The CSO and CIO of Focus Media on the hopes and challenges facing outdoor media in China.
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PROMOTED
Oct 11, 2019
Why brands need to take an omnichannel approach to ...
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
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PROMOTED
Oct 8, 2019
LEO Digital Network's vision of Big Creative
LEO Digital Network's integrated ecosystem strategy is designed to keep it at the forefront of China's digital and marketing space
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3 Discovery: The golden era of marketing
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