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Shooting yourself in the Facebook

In its efforts to recover from the recent scandal, Facebook is being more ...

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Aaron Cowie to leave TBWA\Malaysia

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Many Many More to come from ex-TBWA\Hong Kong creative chief

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Bigger market changes in China bring taller silos

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Curing the Double 11 hangover

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Shooting yourself in the Facebook
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1 day ago

Shooting yourself in the Facebook

In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.

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Aaron Cowie to leave TBWA\Malaysia
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6 hours ago

Aaron Cowie to leave TBWA\Malaysia

CEO to step down and be replaced by new managing director.

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Many Many More to come from ex-TBWA\Hong Kong creative chief
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22 hours ago

Many Many More to come from ex-TBWA\Hong Kong ...

Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.

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Bigger market changes in China bring taller silos
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8 hours ago

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

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Curing the Double 11 hangover
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May 14, 2018

Curing the Double 11 hangover

Totem's latest study lays out the challenges facing brands during the blockbuster shopping festival and the fragmented social media platforms in China.

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Observing Ramadan in the digital age
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1 day ago

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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Missed Advertising Week Asia in Tokyo? We've got you covered.
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1 day ago

Missed Advertising Week Asia in Tokyo? We've got ...

The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.

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Mediacorp hires new CMO
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1 day ago

Mediacorp hires new CMO

Newly-created role oversees media company’s integrated marketing unit.

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How to fix Pakistan's broken ad industry
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May 17, 2018

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

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How to fix Pakistan's broken ad industry
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May 17, 2018

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

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How brands crashed the Royal Wedding
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1 day ago

How brands crashed the Royal Wedding

There was no shortage of hoopla this weekend over His Royal Highness Prince Harry of Wales getting hitched to American actress Meghan Markle. Campaign takes a closer look brands that couldn't resist getting regal.

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Is unconscious bias training really any good?
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4 days ago

Is unconscious bias training really any good?

The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?

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Cindy Gallop: 'Forget passion—find things you want to punch'
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4 days ago

Cindy Gallop: 'Forget passion—find things you want ...

Cindy Gallop has urged women to found the "female-led holding company of the future" in the wake of the dramatic exit of former WPP chief executive Sir Martin Sorrell.

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2018 PR Awards shortlist announced
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4 days ago

2018 PR Awards shortlist announced

The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted 277 entries.

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IPG Mediabrands launches new digital agency
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May 16, 2018

IPG Mediabrands launches new digital agency

Reprise relaunches as digital performance agency, incorporating Ansible and Society.

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Unruly launches SEA World Cup ad marketplace
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1 day ago

Unruly launches SEA World Cup ad marketplace

Video ad tech firm partners with leading sports publishers.

FEATURED

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Emphasis on experiential a potential 'misstep' for luxury brands
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4 days ago

Emphasis on experiential a potential 'misstep' for luxury brands

TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.

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CMOs: Our bad emails fail with existing customers
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May 16, 2018

CMOs: Our bad emails fail with existing customers

Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.

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Gender gap in PR and comms: perception versus reality?
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May 15, 2018

Gender gap in PR and comms: perception versus reality?

What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?

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Hyundai CMO: No cookie-cutter experiences
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May 14, 2018

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

The Work

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Apple rolls out another Animoji karoke video
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1 day ago

Apple rolls out another Animoji karoke video

Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.

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Jenga in a moving car? Please.
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May 16, 2018

Jenga in a moving car? Please.

Why create a product demonstration that's obviously complete and utter bullshit?

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NEC's 'Same face girls' video is accurately named, disturbing
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May 16, 2018

NEC's 'Same face girls' video is accurately named, disturbing

40 young women with the same mask do a dance number to promote the company's biometric technologies.

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DBS to customers: 'Bank less'
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May 16, 2018

DBS to customers: 'Bank less'

The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.

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Sri Lanka paint company to make hues from discarded temple flowers
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May 15, 2018

Sri Lanka paint company to make hues from discarded temple flowers

Leo Burnett Sri Lanka came up with the 'Petal paints' concept for JAT Paints.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Top of the Charts: Infographics on APAC marketing and advertising topics

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Emphasis on experiential a potential 'misstep' for luxury brands
Premium
4 days ago

Emphasis on experiential a potential 'misstep' for ...

TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.

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The 100 most reputable companies in China
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4 days ago

The 100 most reputable companies in China

TOP OF THE CHARTS: The domestic reputation of Chinese and multi-national brands is almost on par in the market, with Huawei and Intel leading respectively.

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Top hotels, apps and search terms among Chinese tourists
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May 15, 2018

Top hotels, apps and search terms among Chinese ...

TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.

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China leading the world for luxury digital advertising
Premium
May 14, 2018

China leading the world for luxury digital advertising

TOP OF THE CHARTS: Asia’s biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.

Videos

Events

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

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Women Leading Change Awards & Conference
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May 31, 2018
Google Singapore

Women Leading Change Awards & Conference

A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.

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Event Marketing Awards
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Jun 6, 2018
Hong Kong

Event Marketing Awards

CEI and Campaign are delighted to announce the 2018 Event Marketing Awards are now open for entries. These awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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CampaignComms
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Jun 13, 2018
J.W Marriott

CampaignComms

Formally PR360, CampaignComms continues to offer a third-eye look into the future of brand communications by addressing the matters at the core of PR's evolution.

Galleries

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