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Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'

He remains bullish about the 'robust' agency model.

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Zenith Malaysia splits in two, ends franchise structure

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Dataxu brings addressable TV to Asia

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#MeToo: Utopeia's co-founder Mitali Srivastava Hough resigns

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Dentsu reports revenue growth at home and abroad

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Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'
Premium
17 hours ago

Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'

He remains bullish about the 'robust' agency model.

Premium
Zenith Malaysia splits in two, ends franchise structure
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14 hours ago

Zenith Malaysia splits in two, ends franchise structure

Local operations rebranded as Invictus Blue

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Dataxu brings addressable TV to Asia
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14 hours ago

Dataxu brings addressable TV to Asia

Partnership with Korea’s SK Broadband allows targeting of viewers across various digital TV platforms.

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#MeToo: Utopeia's co-founder Mitali Srivastava Hough resigns
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13 hours ago

#MeToo: Utopeia's co-founder Mitali Srivastava ...

Says she leaves the organisation with the "determination to create an equal, kind and safe workplace for all genders and orientations".

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Dentsu reports revenue growth at home and abroad
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1 day ago

Dentsu reports revenue growth at home and abroad

However, the company reports declines in underlying profit, citing investments in work reforms and global systems.

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JWT bolsters senior leadership in Australia
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13 hours ago

JWT bolsters senior leadership in Australia

Two new leaders in JWT's Melbourne office, plus more movers & shakers in our news roundup.

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Q&A: Lessons Shopify is learning in Japan
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1 day ago

Q&A: Lessons Shopify is learning in Japan

The commerce platform's country manager explains why Japan is its first non-English market, how it's localising its offering and marketing, and what it's learning from Japanese users.

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Nominate for Asia's first CMO Power List 2018
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2 days ago

Nominate for Asia's first CMO Power List 2018

We are taking suggestions for Campaign's first Asia-wide CMO Power List, a definitive guide to the most influential marketers in the region. You have two weeks to nominate!

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Does Australian marketing fall short on showing diversity?
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1 day ago

Does Australian marketing fall short on showing ...

But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.

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Does Australian marketing fall short on showing diversity?
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1 day ago

Does Australian marketing fall short on showing ...

But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.

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The Trade Desk opens for business with top China streaming services
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2 days ago

The Trade Desk opens for business with top China ...

Company announces integrations with Baidu Exchange Services, iQiyi, Tencent Social Ads and Youku.

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Jerry Buhlmann to step down as Dentsu Aegis Network CEO
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1 day ago

Jerry Buhlmann to step down as Dentsu Aegis Network CEO

Tim Andree will take on the role in addition to his current duties.

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Dentsu dealmaking pushes it up R3's M&A League
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1 day ago

Dentsu dealmaking pushes it up R3's M&A League

Dentsu's seven October deals vaults it ahead of WPP and Omnicom globally, but holding companies are giving way to a wider variety of investors in marketing deals.

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Ogilvy's Seifert:
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2 days ago

Ogilvy's Seifert: "I am not even sure if I would ...

In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.

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Video, transparency and beyond: Rubicon Project's view
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2 days ago

Video, transparency and beyond: Rubicon Project's view

The CTO of one of the world's largest programmatic exchanges shares six key priorities.

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iProspect appoints regional product and strategy leads
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2 days ago

iProspect appoints regional product and strategy leads

The company hires a chief product officer from Lazada and promotes to fill a head of strategy role.

FEATURED

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Seeking pastures new? All about moving client-side
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2 days ago

Seeking pastures new? All about moving client-side

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

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Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'
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3 days ago

Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'

What brands won the day, and what we learned.

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Your most critical decision in martech
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3 days ago

Your most critical decision in martech

Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.

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The truth about advertising's long-hours culture
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Nov 8, 2018

The truth about advertising's long-hours culture

A senior creative lays bare the mental toll of the industry's culture of working long hours.

The Work

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Nightmare pitch video is all too realistic
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1 day ago

Nightmare pitch video is all too realistic

An imagined post-pitch press conference, based on real-life examples, is perhaps too painful to laugh at.

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Aldi gets the holiday season off to a crashing start
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3 days ago

Aldi gets the holiday season off to a crashing start

If our pal Ad Nut is receiving Christmas ads, it must be early November.

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A surreal invitation to drink Asahi Super Dry
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Nov 9, 2018

A surreal invitation to drink Asahi Super Dry

Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.

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Pedigree declares festive 'Season of Good Dog' is here
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Nov 8, 2018

Pedigree declares festive 'Season of Good Dog' is here

Because Christmas is not just for humans.

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'Fly Better' says Emirates—and do stop gawping at the air hostesses
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Nov 7, 2018

'Fly Better' says Emirates—and do stop gawping at the air hostesses

The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

Top of the Charts: Infographics on APAC marketing and advertising topics

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APAC mobile ad fraud to hit US$56 billion by 2022
Premium
Nov 9, 2018

APAC mobile ad fraud to hit US$56 billion by 2022

TOP OF THE CHARTS: New research from TrafficGuard and Juniper Research says fraud remains rampant across mature and maturing Asian markets.

Premium
Forecasts can't keep up with China mobile-payment growth
Premium
Oct 31, 2018

Forecasts can't keep up with China mobile-payment ...

TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.

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China accounts for a third of global ad-funded video market
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Oct 26, 2018

China accounts for a third of global ad-funded ...

TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.

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Biggest APAC marketer headaches: Proving ROI and accurate measurement
Premium
Oct 10, 2018

Biggest APAC marketer headaches: Proving ROI and ...

TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.

Videos

Events

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Re.Con Philippines
Premium
Nov 20, 2018
The Peninsula Manila

Re.Con Philippines

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

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Re.Con Indonesia
Premium
Nov 22, 2018
Ritz Carlton Mega Kuningan, Jakarta

Re.Con Indonesia

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

Premium
Re.Con Malaysia
Premium
Nov 29, 2018
Mandarin Oriental, Kuala Lumpur

Re.Con Malaysia

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

Premium
Japan/Korea Agency of the Year Awards 2018
Premium
Dec 6, 2018
Tokyo

Japan/Korea Agency of the Year Awards 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

Galleries

PARTNER CONTENT