Ogilvy edges Mindshare as top titan in AOY APAC Network awards
Media agencies UM and Mediacom split top APAC employee awards with a pair each.
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Advertising
1 day ago
Ogilvy edges Mindshare as top titan in AOY APAC Network awards
Media agencies UM and Mediacom split top APAC employee awards with a pair each.
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Advertising
1 day ago
WPP agencies the victors in SEA
With 14 awards for Ogilvy and 12 for Mindshare, WPP agencies continue to spread their net across Southeast Asia.
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Advertising
1 day ago
Independents shine in ANZ AOY
While major agencies had a good night, Versa and Special Group were among the independents punching well above their weight at this year's AOY awards for ANZ.
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Media
1 day ago
OMD adds to APAC Beiersdorf media duties with South ...
After defending its full media mandate in India, OMD has now added Bangladesh to its remit.
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PROMOTED
1 day ago
LEO Digital Network wins big at AOY 2019
LEO Digital Network’s snaps 2 Golds and 2 Bronzes at Campaign’s Greater China Agency of the Year awards—a testament to the success of its 'integrated digital ecosystem' strategy.
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Media
Dec 9, 2019
Meet the 2019 40 Under 40: Maya Watono
Read about Maya Watono of Dentsu Aegis, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
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Advertising
1 day ago
GSK consolidates Pfizer consumer healthcare media ...
The win beefs up responsibilities for bespoke service platformGSK.
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Media
2 days ago
OMD retains top global media agency title for 2019
Agency will have billed estimated $19.6 billion by close of year.
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Advertising
2 days ago
IPG's MRM, McCann Health to wrangle GSK global ...
Separately, WPP retains GSK's US pharma media business.
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Advertising
2 days ago
Are marketers right to turn their backs on ...
Four in five marketers are reportedly planning to stop investing in personalisation. Are they right?
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Advertising
2 days ago
Agencies: Please just say 'no' to exploitative ...
Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.
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Advertising
2 days ago
Asia business robust despite UK troubles: M&C Saatchi
Three of top six offices for the agency are in the region, and they continue to win new business and add headcount, according to the agency's Asia head.
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Advertising
3 days ago
Wunderman Thompson replaces Indonesia CEO
BBDO's former Indonesia CEO Vaishali Sarkar steps into the role as Marianne Admardatine will take on a new role in WPP.
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Advertising
2 days ago
Moray MacLennan: 'We will emerge stronger' after ...
M&C Saatchi's share price fell nearly 6% in London on Wednesday
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PR
3 days ago
Golin names Matt Neale as sole CEO
The agency has eliminated its CEO triumvirate in a leadership restructuring.
People to watch
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Front and Centre
Nov 28, 2019
40 under 40 2019: Asia-Pacific's top rising talent
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
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Advertising
Sep 23, 2019
Presenting the 2019 Women to Watch
Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
The Work
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Advertising
1 day ago
Spotify 'wraps' data & creative work in new SEA campaigns
'Wrapped' Spotify work stretches across Indonesia, Thailand and the Philippines, featuring Asian artists like BTS, Andmesh and F.HERO.
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Marketing
3 days ago
Shiseido and R/GA bring people face-to-face with ageing
An installation at the brand's Global Innovation Centre in Yokohama allows two people to confront older (or younger) versions of each other in real time.
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Advertising
4 days ago
Watch 25 fun Hyundai ads in just over four minutes
An enjoyable series of #4SecondReviews for the Hyundai Venue by AnalogFolk features a bevy of odd creatures and characters, including Corey Feldman, but is tragically lacking in squirrels.
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Advertising
Dec 9, 2019
Mastercard: The e-commerce equivalent of a lucky necklace?
The company equates its own protective services with lucky practices such as wearing jade necklaces, in a nicely done SEA campaign from McCann Worldgroup Singapore.
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Advertising
4 days ago
Coca-Cola reassures public 'what we share is stronger' in global festive spot
Ad follows November's 'Holidays are coming' launch.
Focus
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Stranger things: A reporters' notebook of WTF items
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Advertising
2 days ago
Pizza Hut puts durian on pizza (really)
This is not not a joke. We checked.
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Marketing
Nov 18, 2019
Fish curry KitKat? Gimme a break...
Product innovation or publicity stunt? Let your taste buds decide...
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Marketing
Sep 17, 2019
Taobao Festival launches world's first rocket ...
STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.
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Advertising
Sep 16, 2019
FCB NZ copywriter hires clown for redundancy meeting
A clown enters our WTF files for the first time, and yes, there are fake tears involved.
Events
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Advertising
Nov 27, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 12, 2019
Southeast Asia Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 12, 2019
Australia/New Zealand Agency of the Year Awards 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
1 day ago
LEO Digital Network wins big at AOY 2019
LEO Digital Network’s snaps 2 Golds and 2 Bronzes at Campaign’s Greater China Agency of the Year awards—a testament to the success of its 'integrated digital ecosystem' strategy.
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PROMOTED
2 days ago
A blueprint for in-app advertising success in Japan
Concerns over inventory quality are main factor in preventing media buyers from buying in-app inventory programmatically, with 51% citing brand safety concerns and 48% citing ad fraud, says a PubMatic X Digital InFact survey
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PROMOTED
3 days ago
How this company helps brands cut through the noise
Branding isn’t only about spending a few hours on a logo, says Andrew Lim, founder of web design agency 360&5.
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PROMOTED
Dec 4, 2019
PMPs in the era of new age programmatic
While OMPs are still obvious channels to delivering programmatic campaigns, private auction deals are fast gaining traction. What are the private auction deals available in the market right now?
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Most Read
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3 Agency of the Year Awards 2019
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4 Southeast Asia AOY winners
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6 Mumbrella to cease Asia operations
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8 South Asia AOY 2019 winners
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