Accenture Song and TBWA stand out in Japan/Korea AOY Awards

TBWA Hakuhodo is crowned top creative agency in Japan, while Ogilvy takes the ...

OMD retains media duties for DFI Retail Group in APAC

UM Malaysia appoints new CEO

Havas acquires majority stake in Singapore-based Klareco ...

3 days ago

Accenture Song and TBWA stand out in Japan/Korea AOY Awards

TBWA Hakuhodo is crowned top creative agency in Japan, while Ogilvy takes the same title in Korea. But Accenture Song nets the most Golds overall.

1 day ago

OMD retains media duties for DFI Retail Group in APAC

Hong Kong-based retail conglomerate Dairy Farm first awarded its media account to OMD in 2019.

1 day ago

UM Malaysia appoints new CEO

Seasoned business and brand strategist Sue-Anne Lim takes over the role left vacant by Audrey Chong’s departure in August.

2 days ago

Havas acquires majority stake in Singapore-based ...

The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors.

2 days ago

Creative Minds: Anh Nguyen is in an open relationship with his ideas

A Ukraine-born Vietnamese creative now based in Singapore, Anh Nguyen wants you to know that while the war in Gaza is top of mind, the war in Ukraine is still ongoing.

1 day ago

40 Under 40 2023: Brian Tang, Tango Digital

Tang created the very first social listening and brand safety platform in the region, growing a new PRTech firm from Hong Kong to Singapore during the Covid pandemic.

1 day ago

Campaign announces 2024 event calendar

From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now

2 days ago

Havas acquires majority stake in Singapore-based ...

The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors.

2 days ago

Google has been quietly running brands' search ads ...

A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.

3 days ago

M&C Saatchi retreats from Singapore, Asia CEO steps ...

In a series of changes in line with the UK overhaul, M&C Saatchi has downsized its advertising capabilities in Singapore, while Asia chief Richard Morewood will exit by the end of the year.

3 days ago

VML’s chiefs on new super-agency, redefining ...

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.

2 days ago

Spikes Asia 2024: In conversation with Aditya ...

In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.

3 days ago

Spotify Wrapped 2023 celebrates real moments with ...

Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.

2 days ago

Ad spend wasted on invalid traffic to soar 33% in 2024

With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.

People to watch

Nov 21, 2023

40 Under 40 2023: Top-tier marketing talent ...

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

Oct 25, 2023

Women to Watch Asia Pacific 2023: The marcomms ...

Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.

Oct 20, 2023

Tech MVP 2023: Presenting the Most Valuable ...

A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.

May 16, 2023

APAC Power List 2023: Meet the region's 50 most ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Agency Report Cards 2022

May 26, 2023

Agency Report Cards 2022: We grade 30 APAC networks

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

May 26, 2023

Agencies need to make more effort to progress on DEI

AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.

May 8, 2023

How did agencies crack the China conundrum in 2022?

AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.

Mar 27, 2023

Agency Report Card 2022: AKQA

Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.

The Work

2 days ago

Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary campaign

EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.

2 days ago

Popeyes Singapore spices things up in first ever dating show

The fried chicken brand lays on the cute and fun factor with a dating show in place of a traditional ad to promote its new menu items and even Ad Nut is smitten.

Nov 23, 2023

A suite, a symphony and Mandarin Oriental's return to Singapore's skyline

The visual eloquence of the film makes Ad Nut want to drop everything and check-in right away.

Nov 22, 2023

'Fuzzy Feelings' is Apple's delicate touch to festive advertising

Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad.

4 days ago

BTS launches experiential pop-up experience in Singapore

The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.

Focus

Discover the winners of the YouTube Works Awards SEA

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Events

Dec 5, 2023
The St. Regis Shanghai Jingan

Campaign China Summit

It's our premier international advertising and marketing event in China, offering you a one-of-a-kind opportunity to connect with 100+ industry heavyweights and senior marketers.

Apr 11, 2024
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Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 30, 2024
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Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE