Advertising, Marketing, Media, Digital, PR News & more

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Agency of the Year shortlists released

Drum roll, please: Campaign Asia-Pacific is pleased to reveal the six shortlists ...

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GroupM APAC CEO Mark Patterson to leave Asia

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Does Facebook's Libra currency have a future?

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WPP settles lawsuit with former Team Red MD Carmel ...

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Advertising

18 hours ago

Agency of the Year shortlists released

Drum roll, please: Campaign Asia-Pacific is pleased to reveal the six shortlists for the 2019 Agency of the Year Awards, which will be presented at four ceremonies across the region in the coming weeks.

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GroupM APAC CEO Mark Patterson to leave Asia

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Media

12 hours ago

Robert Sawatzky

GroupM APAC CEO Mark Patterson to leave Asia

Promotion to a New York-based role is part of a global leadership realignment announced by global CEO Christian Juhl.

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Does Facebook's Libra currency have a future?

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Analysis

18 hours ago

Jessica Goodfellow

Does Facebook's Libra currency have a future?

After a rocky launch and a grilling from Congress, cryptocurrency experts give their view on whether Facebook's Libra still has legs.

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WPP settles lawsuit with former Team Red MD Carmel Williamson

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Advertising

16 hours ago

Jessica Goodfellow

WPP settles lawsuit with former Team Red MD Carmel ...

Carmel Williamson alleged that a "boys club" culture within WPP contributed toward her being discriminated against and needing psychological treatment.

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Advertising

1 day ago

Robert Sawatzky

APAC weakness weighs on Dentsu earnings

"There are no green shoots of recovery" in China or Australia, Dentsu said, as organic growth declined.

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Advertising

18 hours ago

Cindy Gu

Error sees Audi 'advertising' for Infiniti on ...

This erroneous advertising placement in China cost only 202 renminbi, but became a hot topic on Weibo.

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18 hours ago

All the week's movers and shakers

Our roundup of people moves and business wins for the week includes Archetype, Prodigious Singapore, Portland, Imagination, Wavemaker, Isentia, Lion & Lion, Airbnb, Aqilliz, Ampverse, and more.

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Christmas explosion unleashes a dragon, a jaguar, an otter, and a rapping teapot

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Advertising

19 hours ago

Ad Nut

Christmas explosion unleashes a dragon, a jaguar, ...

Also, a talking carrot, a Dickensian melodrama, a Mariah Carey, and an epic drum battle.

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Disney+ could be bundled with Hotstar in India and SE Asia

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Digital

17 hours ago

Disney+ could be bundled with Hotstar in India and ...

Disney looks set to roll out its Disney+ SVoD service to India and Southeast Asia by the second half of 2020 as part of a bundle with its Indian platform Hotstar, according to reports.

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Advertising

20 hours ago

Women to Watch 2019: Li Yuhong

Meet Li Yuhong of Ylab and 39 other Women to Watch in APAC marketing and communications.

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How should brands deal with employee activism?

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1 day ago

Surekha Ragavan

How should brands deal with employee activism?

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

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Digital

1 day ago

Robert Sawatzky

Hakuhodo invests in Thai digital agency Winter Egency

W/E to become consolidated subsidiary of Hakuhodo by end of January.

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Dentsu details group management structure, leadership

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Advertising

1 day ago

Matthew Miller

Dentsu details group management structure, leadership

The Japan-based giant added some detail to its new "pure holding company" structure.

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Tencent profits drop 13% as media ad revenue suffers

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Advertising

1 day ago

Jessica Goodfellow

Tencent profits drop 13% as media ad revenue suffers

A plummet in Tencent's media advertising revenues pulled down its total profit to its lowest point this year.

Campaign Asia-Pacific original videos

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Arsenal hits the pitch with brands in Asia

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Marketing

Oct 16, 2019

Robert Sawatzky

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

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How brands are experimenting with TikTok

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Advertising

Oct 10, 2019

Staff Reporters

How brands are experimenting with TikTok

The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.

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The first thing industry pros would eliminate from their jobs

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Advertising

Oct 3, 2019

Staff Reporters

The first thing industry pros would eliminate from ...

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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Advertising

Oct 2, 2019

Staff Reporters

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

The Work

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Energy drink proposes an end to procrastination

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Advertising

1 day ago

Ad Nut

Energy drink proposes an end to procrastination

Work by Clemenger BBDO Sydney envisions a wandering mind lost in a world of distractions.

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Advertising

2 days ago

Ad Nut

Watch these cat videos right meow

Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.

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How about adding some tears to your Christmas cooking?

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Advertising

2 days ago

Ad Nut

How about adding some tears to your Christmas cooking?

Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.

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Oh goodness, this Renault ad is swoon-worthy

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Advertising

2 days ago

Ad Nut

Oh goodness, this Renault ad is swoon-worthy

An epic 30-year love story has our resident ad critic somewhat hot and bothered.

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All you need is some good-looking people to advertise sunglasses

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Advertising

3 days ago

Ad Nut

All you need is some good-looking people to advertise sunglasses

The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.

Focus

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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

People to watch

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Advertising

Sep 23, 2019

Staff Reporters

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Front and Centre

Dec 11, 2018

Robert Sawatzky

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications

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Front and Centre

Oct 23, 2018

Olivia Parker

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Advertising

Aug 16, 2018

Olivia Parker

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

Events

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Advertising

Nov 27, 2019

Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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