Advertising, Marketing, Media, Digital, PR News & more

Premium

Celebrities, brands and drugs: not a clear-cut story

Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.

Premium

Agency Report Cards 2018

Premium

Dentsu Aegis buys Redder Advertising

Premium

AnyMind makes influencer and DOOH moves

Premium

BlueFocus caught up in ‘probe box’ controversy

Premium

Celebrities, brands and drugs: not a clear-cut story

Premium

Analysis

8 hours ago

David Blecken

Celebrities, brands and drugs: not a clear-cut story

Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.

Premium

Premium

Advertising

1 day ago

Robert Sawatzky

Agency Report Cards 2018

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

Premium

Advertising

10 hours ago

Faaez Samadi

Dentsu Aegis buys Redder Advertising

Vietnamese creative and digital shop will rebrand under DAN umbrella.

Premium

Premium

Advertising

10 hours ago

Matthew Miller

AnyMind makes influencer and DOOH moves

The company announces an acquisition, the launch of a creators network, and a plan to launch a digital out-of-home joint venture, as it secures an additional US$8 million in funding.

Premium

BlueFocus caught up in ‘probe box’ controversy

Premium

Advertising

8 hours ago

Jingjing Ma

BlueFocus caught up in ‘probe box’ controversy

The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.

Premium

Premium

Advertising

8 hours ago

Joseph Suriya

How to make sense of your customer data

The case for considering a customer data platform (CDP) to help create a unified customer view.

Premium

Isobar India tests scaling of media-rich ads via blockchain

Premium

Advertising

9 hours ago

Robert Sawatzky

Isobar India tests scaling of media-rich ads via ...

Campaign for Ceat Tyres tested the impact of running large-scale ads on a public ledger using UK-based platform AdsDax.

Premium

Google eyes future of using less data for ads as prediction power improves

Premium

Advertising

9 hours ago

Omar Oakes

Google eyes future of using less data for ads as ...

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Premium

Premium

Advertising

9 hours ago

Omar Oakes

Instagram introduces in-app checkout

Picture-sharing app will keep 'small cut' of each sale it makes in-app.

Premium

Event Marketing Awards 2019 winners revealed

Premium

CEI News

23 hours ago

Staff Reporters

Event Marketing Awards 2019 winners revealed

The full list of winners from the gala night in Hong Kong.

Premium

Premium

Advertising

11 hours ago

Daniel Farey-Jones

Sorrell: I'm going back to the 1990s

S4 Capital is reuniting digital creative and media services, the former WPP chief tells Advertising Week Europe.

Premium

Premium

Media

1 day ago

Robert Sawatzky

More DAN departures confirmed

Three more high-level DAN executives are now known to have left the network following a major restructuring of media operations.

Premium

Publicis Media global chief: “We're being much more called to account”

Premium

Digital

1 day ago

Robert Sawatzky

Publicis Media global chief: “We're being much more ...

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

Premium

New Zealand terrorist attack: Is it time for social-media intervention?

Premium

Opinions

2 days ago

Faaez Samadi

New Zealand terrorist attack: Is it time for ...

For Facebook, Google and Twitter to truly stop such atrocities being shared on their platforms, they have to break the digital ecosystem they built.

Premium

Advertising

2 days ago

Felicia Li-Gaillard

Protecting your brand from fake news during the ...

Integral Ad Science's Felicia Li-Gaillard explains what brands should look out for during the election period, and how to protect their reputations.

Campaign360 2019 full coverage

Premium

Final wrap-up: Seven things we learned at Campaign360

Premium

Front and Centre

1 day ago

Matthew Miller

Final wrap-up: Seven things we learned at Campaign360

Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.

Premium

Digital

1 day ago

Robert Sawatzky

Publicis Media global chief: “We're being much more ...

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

Premium

Watch: DBS marketing chief on immersive content

Premium

Digital

Mar 14, 2019

Faaez Samadi

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

Premium

Premium

Digital

Mar 13, 2019

Olivia Parker

Watch: Magna global chief on the "critical" value ...

Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today.

An ambitious campaign for a little-known Russian airline launches in English and Japanese.

Focus

Premium

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Premium

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Premium

Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

This year's Disruptors 颠覆者 are shaking things up in the market.

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.