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"It could have happened to a lot of people": Marriott exec on China-site shutdown

Marriott's most senior Asia marketer opens up about the hotel chain's recent ...

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Thoughtful Media global president refutes fraud allegations

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You've got the CEO's ear... and nose too

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Dailymotion revamps platform for personalized UX

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Tip Sheet: 5 Countermeasures to blackhat SEO tactics

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1 day ago

"It could have happened to a lot of people": Marriott exec on China-site shutdown

Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.

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Thoughtful Media global president refutes fraud allegations
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16 hours ago

Thoughtful Media global president refutes fraud ...

Mark Ingrouille says allegations against him in a TMG company statement are "bollocks"

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You've got the CEO's ear... and nose too
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1 day ago

You've got the CEO's ear... and nose too

Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.

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Dailymotion revamps platform for personalized UX
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16 hours ago

Dailymotion revamps platform for personalized UX

Dailymotion has redesigned its user experience to match content recommendations with user interest, pushing premium content created by publishers first.

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Tip Sheet: 5 Countermeasures to blackhat SEO tactics
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1 day ago

Tip Sheet: 5 Countermeasures to blackhat SEO tactics

SEO experts from the APAC regions leading agencies share quick and long-fixes to combat competitors that resort to blackhat tactics to compete.

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Photos and highlights from Media360 Indonesia
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15 hours ago

Photos and highlights from Media360 Indonesia

From upstart local brands to major FMCG leaders, with media agencies and platform owners alongside, the industry gathered to discuss the future of media in Indonesia yesterday in Jakarta.

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China’s food brands deal with indigestion overseas
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1 day ago

China’s food brands deal with indigestion overseas

Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.

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PR360 evolves into CampaignComms
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1 day ago

PR360 evolves into CampaignComms

You spoke, we listened. In an age where PR is so much more than Public Relations and earned media, how can communications professionals redefine their role to win in the digital world? Join us at the new CampaignComms to learn more.

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Google's new video ad format doesn't need YouTube
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1 day ago

Google's new video ad format doesn't need YouTube

Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.

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Google's new video ad format doesn't need YouTube
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1 day ago

Google's new video ad format doesn't need YouTube

Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.

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Ford's global creative review spells trouble for longtime partner WPP
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1 day ago

Ford's global creative review spells trouble for ...

The automaker is one of WPP's largest accounts.

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Cheuk Chiang departs OMG
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4 days ago

Cheuk Chiang departs OMG

OMG has promoted Tony Harradine, OMG’s chief investment officer for Asia-Pacific, to CEO.

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Grab wants to overhaul entire SE Asian transport system
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1 day ago

Grab wants to overhaul entire SE Asian transport system

Following its recent acquisition of Uber's business in the region, Grab president Ming Maa discusses Grab's evolution from its beginnings as a ride-sharing platform.

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MSL brand expands to Malaysia and Indonesia
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4 days ago

MSL brand expands to Malaysia and Indonesia

Leo Burnett / Arc PR in Malaysia and Leo PR in Indonesia take the MSL name.

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See the new Asia-Pacific YouTube Ads Leaderboard
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4 days ago

See the new Asia-Pacific YouTube Ads Leaderboard

Thai mobile operator AIS lands three videos in the top 10, but a PlayStation game takes the top spot.

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Meet China Digital A-List's class of 2018: Disruptors
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4 days ago

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

FEATURED

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New taxi screens make ad-watching all but mandatory
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Apr 18, 2018

New taxi screens make ad-watching all but mandatory

OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.

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Beyond time: How watch brands are adapting to survive
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Apr 17, 2018

Beyond time: How watch brands are adapting to survive

SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.

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Go social: From engagement to sales
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Apr 17, 2018

Go social: From engagement to sales

Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.

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Zero or hero? Industry polarised on zero-based budgeting
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Apr 13, 2018

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.

The Work

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No, a keyboard app can't 'prevent tragedy from depression'
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1 day ago

No, a keyboard app can't 'prevent tragedy from depression'

Samsung and BBDO claim a new keyboard app performs a kind of emotional autocorrect. But the companies have gone too far in their claims, and the tool doesn't seem to work very well either.

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Goats who stare at men in pickup trucks
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1 day ago

Goats who stare at men in pickup trucks

WORK WORTH A WATCH: 'Not to be outdone' for GM Holden by The Monkeys

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Samsung project helps people with autism run a restaurant independently
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Apr 19, 2018

Samsung project helps people with autism run a restaurant independently

Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.

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KFC's new spicy chicken ad makes hot things cool
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Apr 18, 2018

KFC's new spicy chicken ad makes hot things cool

Ogilvy's new campaign selling Hot & Spicy chicken proves the simplest ads are often the ones we appreciate the most.

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Dove tries to fix Japan's low 'body esteem'
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Apr 9, 2018

Dove tries to fix Japan's low 'body esteem'

A variation on the 'Sketches' theme aims to raise spirits among the world's least self-confident schoolgirls.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Top of the Charts: Infographics on APAC marketing and advertising topics

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Chinese spend +2.5 hours a day on mobile, surpassing TV
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Apr 19, 2018

Chinese spend +2.5 hours a day on mobile, surpassing TV

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

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Brands struggle with China's video-inventory crunch: OMD
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Mar 27, 2018

Brands struggle with China's video-inventory ...

TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.

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Adspend forecast for China improves significantly: Zenith
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Mar 26, 2018

Adspend forecast for China improves significantly: ...

TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.

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APAC marketers most likely to embrace AI: Econsultancy
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Mar 12, 2018

APAC marketers most likely to embrace AI: Econsultancy

TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.

Videos

Events

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Media360Indonesia
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Apr 23, 2018
Shangri-La Hotel Jakarta

Media360Indonesia

Media360Indonesia 2018 brings together industry leaders to address the most pressing issues impacting brands such as the changing face of the media agency, digital swamp, new technology, programmatic opportunities, winning moves of local brands, influencer marketing and what is it that CMOs want in the coming year.

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DigitalWorks
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Apr 25, 2018
Shanghai

DigitalWorks

Campaign Asia-Pacific presents DigitalWorks, an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

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Digital360Festival
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Apr 25, 2018
JW Marriott Hotel Shanghai at Tomorrow Square

Digital360Festival

Developed from Campaign China’s flagship conference Digital360China, the first-ever Digital360Festival aims to be a gathering of key decision-makers from today's leading brands and agencies in China. The festival encompasses DigitalWorks, a learning and networking platform for China's rising stars, and DigialMediaAwards, a celebration of the best digital marketing work, innovation and talent.

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Digital Media Awards
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Apr 26, 2018
Shanghai

Digital Media Awards

The Digital Media Awards China 2018, organised by Campaign, are setting out to celebrate Greater China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

Galleries

PARTNER CONTENT

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