Tech On Me: Google’s business practices are not just anti-competitive, they’re ...
This week, we explore the unfolding Google-DOJ trial, examining allegations of ...
This week, we explore the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech and anti-competitive practices—offering brands and marketers a timely warning.
Having won Singapore its first ever Grand Prix with the coveted Glass Lion for Change, Ogilvy Singapore is named Asia's agency of the year. Meanwhile, Colenso BBDO ranked as the top agency across the Pacific region.
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC explains why.
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
OMD will take over Hoka’s media account from UM in China following a competitive pitch.
Sweatshop, Audi, L'Oréal, Nine, VaynerMedia, Canvas8, BBDO, Dentsu, and more in our weekly collection of people moves and account wins.
Industry leaders tells Campaign that banning young people from social-media platforms is often seen as inefficient, cumbersome, and expensive.
Van Boonstra has been at Monks since 2022 and replaces Joris Knetsch who recently departed after a decade at the agency.
As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.
Jamie Lee most recently served as marketing director at Uniqlo and has previously held roles at Volkswagen Group and Eurokars Group.
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
BBDO Singapore's Tay Guan Hin will lead regional growth and strategy at The One Club. He is the second top executive at BBDO to exit in recent months.
Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.
Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.
Ryman, the retirement community’s latest campaign created by M&C Saatchi, invites Australians to embrace the next chapter of their lives with freedom and luxury.
Australian suicide-prevention organisation R U OK? releases sobering campaign about the importance of regular check-ins with friends and family.
The social led campaign by Rethink is intended to fit seamlessly into FYP streams.
Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all—for better or worse—have personal experience with.
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Celebrating the achievements of the marcom industry
In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients.
We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its “A Symphony of Lights” attraction.
Using solutions that leverage innovative digital technology, measurement, and a deep understanding of its userbase, Douyin has successfully addressed many challenges faced by the luxury category, making it a vital part of the marketing mix.