Premium

Innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of ...

Premium

How 6-year-olds in China re-interpreted Chevrolet's logo

Premium

The increasing Islamisation of Indonesia

Premium

Spikes Asia announces jury members (entry deadline is ...

Premium
Innovation without chaos: Mars global marketing head
Premium
16 hours ago

Innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.

Premium
How 6-year-olds in China re-interpreted Chevrolet's logo
Premium
16 hours ago

How 6-year-olds in China re-interpreted Chevrolet's ...

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

Premium
The increasing Islamisation of Indonesia
Premium
19 hours ago

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

Premium
Spikes Asia announces jury members (entry deadline is Friday)
Premium
19 hours ago

Spikes Asia announces jury members (entry deadline ...

Festival reveals list of 95 jurors from across region, including 49% women.

Premium
Google launches cross-device reporting feature
Premium
18 hours ago

Google launches cross-device reporting feature

Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.

Premium
Indonesia's top local brands
Premium
18 hours ago

Indonesia's top local brands

A good price, high utility and a dash of nationalist pride go a long way in Indonesia.

Premium
TBWA Asia launches Bolt
Premium
16 hours ago

TBWA Asia launches Bolt

New production facility will incorporate Flare Studios.

Premium
Briefs: Text100 promotions, FCB KL wins Clorox
Premium
1 day ago

Briefs: Text100 promotions, FCB KL wins Clorox

We add people moves and business wins to our weekly digest as they come in.

Premium
Briefs: Text100 promotions, FCB KL wins Clorox
Premium
1 day ago

Briefs: Text100 promotions, FCB KL wins Clorox

We add people moves and business wins to our weekly digest as they come in.

Premium
FCB names chief creative as new international chief
Premium
1 day ago

FCB names chief creative as new international chief

Luis Silva Dias is promoted to CEO of FCB International as Sébastian Desclée heads up new global content arm.

Premium
Do agencies need people with marketing degrees?
Premium
1 day ago

Do agencies need people with marketing degrees?

A foundation in the basics can help build an equal footing with clients, but more specific skills combined with the right personal qualities can go a lot further.

Premium
How to un-break performance marketing
Premium
1 day ago

How to un-break performance marketing

It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.

Premium
Puma appoints Y&R as AOR for China
Premium
1 day ago

Puma appoints Y&R as AOR for China

Y&R China won the business via competitive tender against five other agencies.

Premium
Tokyo plastic effort hampered by lack of comms investment
Premium
4 days ago

Tokyo plastic effort hampered by lack of comms ...

Changing people’s behaviour requires communications expertise, complains a frustrated official.

Premium
OMD, Starcom go head-to-head for McDonald's global markets
Premium
4 days ago

OMD, Starcom go head-to-head for McDonald's global ...

The two agencies are competing for the media accounts in markets including China and Australia.

FEATURED

Premium
Sorrell a 'small dot' in rearview mirror: Superunion CEO
Premium
Aug 9, 2018

Sorrell a 'small dot' in rearview mirror: Superunion CEO

In Asia to see how his newly formed company is settling in, Jim Prior talks to Campaign Asia-Pacific about the agency's future, the impact of a pending trade war in China and how to avoid homogeneity in an age of mass digital transformation.

Premium
4 programmatic trends you must get a grip on
Premium
Aug 9, 2018

4 programmatic trends you must get a grip on

Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact of programmatic-guaranteed.

Premium
The pratfall effect
Premium
Aug 9, 2018

The pratfall effect

Book excerpt: How flaws make a brand more appealing.

Premium
The device for men who would like to keep a coquettish, obedient cartoon woman in a glass prison
Premium
Aug 8, 2018

The device for men who would like to keep a coquettish, obedient cartoon woman in a glass prison

A story about a young fellow and his flirtatious holographic home companion. (WTF?)

The Work

Premium
Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'?
Premium
18 hours ago

Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'?

Beloved dishes get corrupted with dust and pet fur in a fun and somewhat risky campaign for air-conditioners.

Premium
'Family fire': An excellent film about a nightmare of violence
Premium
4 days ago

'Family fire': An excellent film about a nightmare of violence

US campaign by Droga5 coins a phrase to raise awareness of accidental gun deaths.

Premium
Indonesian singer Anggun croons for Pantene
Premium
4 days ago

Indonesian singer Anggun croons for Pantene

Singer wrote the song according to brief from Grey.

Premium
Hyundai puts women in driver's seat after Saudi Arabia's ban lift
Premium
4 days ago

Hyundai puts women in driver's seat after Saudi Arabia's ban lift

The brand moves the conversation by asking 'what's next?' for women all around the world.

Premium
Pantene: Look at these beautiful humans
Premium
Aug 6, 2018

Pantene: Look at these beautiful humans

The shampoo brand features a series of transgender Thai people in a new campaign.

Focus

Premium
X-files by Xaxis
Premium

X-files by Xaxis

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Premium
Brand Champions, Bold Partnerships
Premium

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Premium
The Next Billion
Premium

The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

Premium
Big Brands, Brave Content
Premium

Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

Brand fails: Crises, blunders and missteps

Premium
Plastic prevarication: Coles' reversal of bag policy rankles
Premium
Aug 1, 2018

Plastic prevarication: Coles' reversal of bag ...

The Australian grocer caves in to a minority that was apparently having difficulty with the "transition" to reusable bags.

Premium
Brand Health Check: Can Clarks find its feet in APAC?
Premium
Jul 26, 2018

Brand Health Check: Can Clarks find its feet in APAC?

Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.

Premium
'The hunger games': Mastercard under fire for 'goals for meals' campaign
Premium
Jun 5, 2018

'The hunger games': Mastercard under fire for ...

Is a campaign that promises to donate 10,000 meals to children each time Messi or Neymar Jr scores "gamifying starvation"?

Premium
Marks & Spencer's ending in China began a decade ago
Premium
Apr 9, 2018

Marks & Spencer's ending in China began a decade ago

BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?

Videos

Events

Premium
Brand Summit China 2018
Premium
Aug 23, 2018
JW Marriott Hotel Shanghai at Tomorrow Square

Brand Summit China 2018

Brand Summit China is an exclusive opportunity for guests to learn from the best performing brands across the region.

Premium
Agency | Marketer Partnership Awards 2018
Premium
Sep 6, 2018
Singapore

Agency | Marketer Partnership Awards 2018

The most creative and successful campaigns are the ones that reflect a strong relationship between the client and agency. Now in its fifth year, the Agency | Marketer Partnership Awards recognises Asia-Pacific’s most effective client-agency relationships.

Premium
Top 1000 Brands Breakfast Briefing | Singapore
Premium
Sep 6, 2018
Singapore

Top 1000 Brands Breakfast Briefing | Singapore

5000 brands, 82 categories, 14 countries. This year’s Top 1000 Brands report is back. Who took the top spots and who fell behind? As Asia Pacific’s definitive ranking on brand perception, the Top 1000 Brands report and regional events bring together the most notable brands to showcase how they are the best at what they do.

Premium
Spikes Asia Festival of Creativity
Premium
Sep 26, 2018
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.

Galleries

PARTNER CONTENT

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins