Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs
Move follows J Walter Thompson and Wunderman merger in 2018.
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Advertising
6 hours ago
Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs
Move follows J Walter Thompson and Wunderman merger in 2018.
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Advertising
5 hours ago
Does client conflict still exist in the age of ...
Conflict is going extinct and McDonald's just proved it.
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Advertising
6 hours ago
Snapchat has won back young users after 2018 ...
Platform is making a comeback after teenage users drifted away in US last year.
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Advertising
5 hours ago
An inside look into S4 Capital's IMA Los Angeles ...
IMA - part of Martin Sorrell's digital ad and marketing services company - is planting its West Coast flag.
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Digital
1 day ago
R/GA taps IBM iX's Gary Hoff for consultancy-led ...
EXCLUSIVE: Hoff wants to combine the "pure consulting" culture of his former employer with the creative prowess of R/GA.
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Influence
1 day ago
Best strategies for marketing to China’s digital-savvy travellers
As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.
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Advertising
1 day ago
Agency of the Year shortlists
See who made the cut and book your table for the four awards ceremonies taking place across the region in coming weeks.
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Advertising
6 hours ago
Women to Watch 2019: To Quy Loc (Sue)
Meet To Quy Loc (Sue) of Havas and 39 other Women to Watch in APAC marketing and communications.
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1 hour ago
Havas Media names Matt Houltham as ANZ CEO; Austin ...
Plus, all the rest of the week's growing collection of people moves and account wins.
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Advertising
1 day ago
MullenLowe Group wins global Bayer ad business
Team led by MullenLowe UK beat Omnicom in pitch.
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Advertising
1 day ago
Best spaces to work: Havas Village Sydney
Check out the Havas Group's "vertical village" in a former tea-company building in The Rocks.
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Advertising
1 day ago
Watch more ads: The latest YouTube APAC leaderboard
Subaru, Petronas, Cadbury, Singtel, AIS, Google and more appear in this month's list of the top ad video in each of 13 APAC markets.
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Advertising
1 day ago
Snapchat fact-checks political ads, says CEO
Co-founder Evan Spiegel weighs in on debate over accountability of social networks when it comes to political advertising.
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Marketing
1 day ago
Airbnb to sponsor Olympics and Paralympics to 2028
Accommodation business becomes top-tier partner alongside likes of Coca-Cola and Visa.
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Marketing
2 days ago
Mass cancellation of events in Hong Kong amid protests
As clashes intensify, events including the popular Rise conference and Clockenflap music festival have been cancelled or postponed.
Campaign Asia-Pacific original videos
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Marketing
Oct 16, 2019
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
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Advertising
Oct 10, 2019
How brands are experimenting with TikTok
The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.
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Advertising
Oct 3, 2019
The first thing industry pros would eliminate from ...
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
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Advertising
Oct 2, 2019
What is digital placemaking?
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
The Work
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Advertising
1 day ago
This is what business-class feels like, according to Cathay
A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.
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Advertising
2 days ago
KBank ad with Blackpink is all about empowerment, but also sexy poses
The K-pop quartet's ad for the Thai bank, by GreyNJ United, has millions upon millions of views. It is also unwatchable/unlistenable if you're not in the target audience.
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Advertising
Nov 15, 2019
Christmas explosion unleashes a dragon, a jaguar, an otter, and a rapping teapot
Also, a talking carrot, a Dickensian melodrama, a Mariah Carey, and an epic drum battle.
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Advertising
Nov 14, 2019
Energy drink proposes an end to procrastination
Work by Clemenger BBDO Sydney envisions a wandering mind lost in a world of distractions.
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Advertising
Nov 13, 2019
Watch these cat videos right meow
Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.
Focus
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
People to watch
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Advertising
Sep 23, 2019
Presenting the 2019 Women to Watch
Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
Events
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Advertising
Nov 27, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 12, 2019
Southeast Asia Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 12, 2019
Australia/New Zealand Agency of the Year Awards 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
Nov 14, 2019
BBC Global News report reveals the persuasive power ...
Amid an ‘audio renaissance’, new Audio: Activated thought-leadership study highlights the efficacy of audio in boosting brand engagement
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PROMOTED
Nov 11, 2019
What it takes to create award-winning branded content
Five team members from SCMP’s Morning Studio tell us about creativity, big data and multimedia storytelling.
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PROMOTED
Nov 7, 2019
What’s the programmatic outlook for Asia? Let us ...
Campaign and Rubicon Project invite programmatic executives to share their thoughts on programmatic trends
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PROMOTED
Nov 5, 2019
How UNIQLO leverages UGC in a global campaign
UNIQLO partners TikTok in a global UGC campaign to find the next influencer.
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Most Read
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1 Qantas appoints new CMO
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2 Agency of the Year Awards 2019
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4 GroupM names new CEO for Northeast Asia
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