Here's your 2019 PR Awards Asia shortlist
The jury has shortlisted 283 entries for the awards, which take place June 12 in ...
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Marketing
2 days ago
Here's your 2019 PR Awards Asia shortlist
The jury has shortlisted 283 entries for the awards, which take place June 12 in Hong Kong.
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Advertising
2 days ago
Some sellers don't appreciate this ad-price ...
A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.
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PR
2 days ago
Havas PR forms Red Havas 'micro-network'
The organization will be comprised of Red Agency in Asia-Pacific and Havas PR offices in North America and the UK.
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Advertising
2 days ago
Here be monsters: Retirement planning as a perilous ...
A couple in a paper boat gets menaced by storms, volcanos and a sea monster in an entertaining spot for the The Hong Kong Mortgage Corp by Triangle Marketing.
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PROMOTED
May 14, 2019
Macao Government Tourism Office partners National ...
Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.
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Analysis
3 days ago
How blockchain is helping Asian advertisers (or not)
Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.
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Advertising
2 days ago
Essence grows APAC leadership team
The GroupM agency makes VP of media planning and VP of media activation appointments.
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PR
2 days ago
How to succeed in communications globally
Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.
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Advertising
2 days ago
How to make your brand matter in the new retail ...
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.
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Advertising
3 days ago
The Trade Desk’s Jeff Green on how to crack China
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
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News
4 days ago
Dentsu sees Q1 organic growth fall, prepares ...
The advertising giant is optimistic about major upcoming events in Japan and sees a planned new holding company improving alignment between domestic and international operations.
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Advertising
3 days ago
CampaignComms announces latest agenda and speakers
The industry’s foremost brand builders gather on 12 June to address the lofty opportunities that lie ahead for the PR and communications practitioners.
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3 days ago
Latest moves: VMLY&R, Publicis, Comscore, Geometry, ...
Catch these quick updates, and more to come, in our ever-growing roundup of people moves and business wins.
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4 days ago
Is PR fit for purpose? Take our survey to give your ...
Campaign and Ipsos invite you to complete our inaugural survey assessing Asia-Pacific’s PR and communications landscape. The results will be released at the CampaignComms conference in Hong Kong on June 12.
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Advertising
3 days ago
Retail engine drives Alibaba to 51% revenue rise
The internet giant took in US$13.932 billion for the quarter (US$56.152 billion for the year), and says it added 102 million active consumers on its China retail marketplaces.
Award bait?
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Advertising
3 days ago
Penguin invites readers to get lost in a book
Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.
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Advertising
May 14, 2019
When your award-bait entry isn't even original
Cheil Hong Kong's stroke-detection app may have good intentions, but it's clearly award bait. And not even original award bait at that.
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Advertising
May 8, 2019
High-contrast furniture for vision-impaired people?
HomePro and BBDO Bangkok tout a line of easy-to-see home items. In other news, it looks like award-bait season has rolled around again.
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Advertising
May 23, 2018
Lion and cryin': The year's top 3 award-bait campaigns
Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.
The Work
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Advertising
3 days ago
Penguin invites readers to get lost in a book
Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.
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Advertising
2 days ago
See the latest APAC YouTube Ads Leaderboard
Hyundai, Apple, Sega, Cherifer Vitamins, Dumex Dugro, Go-Jek, Oppo, Shopee and more appear in this month's list of the top ad video in each of 13 APAC markets.
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Advertising
4 days ago
Is a box of McDonald's food any way to thank your mum?
The fast-food brand's Ramadan- and Mother's Day-themed ad is hilarious. But not on purpose.
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Advertising
4 days ago
Bad guys get banished in this FiLGOOD campaign
As if the giant whale tail wasn't enough, a Korea brand launch campaign by BBH China features an overly literal barber and an attempt to coin a new phrase: ‘Gap boon good (갑분굿)’.
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Advertising
May 14, 2019
When your award-bait entry isn't even original
Cheil Hong Kong's stroke-detection app may have good intentions, but it's clearly award bait. And not even original award bait at that.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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May 22, 2019
MediaWorks 2019
Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.
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Advertising
Jun 4, 2019
Women Leading Change 2019
Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.
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Advertising
Jun 12, 2019
CampaignComms
CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.
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PR
Jun 12, 2019
PR Awards Asia 2019
The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.
PARTNER CONTENT
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PROMOTED
May 14, 2019
Macao Government Tourism Office partners National ...
Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.
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PROMOTED
May 8, 2019
Virtual advertising rewrites the rules
How Bundesliga top dog Borussia Dortmund and Lagardère Sports are using virtual advertising to open new channels for brands to get hyperlocal with fans
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PROMOTED
May 7, 2019
What budding entrepreneurs can learn from Bollywood’...
A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.
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PROMOTED
Apr 29, 2019
Why images are important for brand marketers and ...
As brand marketers seek better ways to reach consumers through images, stock agencies could provide a solution, according to a recent panel session led by 123RF.
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