#KuToo instigator sees brands helping to advance the cause
Yumi Ishikawa started a movement when she complained about high heels being ...
Premium
Premium
Analysis
7 hours ago
#KuToo instigator sees brands helping to advance the cause
Yumi Ishikawa started a movement when she complained about high heels being required workwear for women in Japan. Though her efforts have gained attention, she believes taking things further will require more help, perhaps from brands.
Premium
Premium
Advertising
1 day ago
Nike China pulls shoe line after designer supports ...
The US sports brand has reportedly nixed a limited edition line of shoes by the Japanese design brand Undercover in China following an Instagram post that sparked controversy.
Premium
Premium
9 hours ago
Qantas, Vegemite, and BHP prosper in parochial ...
Locally owned brands win favour of Australians as nation becomes more parochial.
Premium
Premium
News
7 hours ago
Retailers should refocus on experiential retail ...
The company's recommendations come amid its predictions of falling retail sales in Hong Kong and the mainland.
Premium
Premium
PROMOTED
2 days ago
SK-II is back with another web entertainment series ...
An unlikely star appears in SK-II’s Pitera Masterclass: John Legend.
Premium
Premium
Advertising
1 day ago
How Adidas China and TBWA won the first ever TikTok Lion
Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.
Premium
Premium
Marketing
1 day ago
Kobe Bryant is still the MVP in China, and other ...
Attendees at yesterday's event in Shanghai heard advice from the NFL, La Liga, PepsiCo, Mailman Group, and the Drone Racing League, among others.
Premium
Premium
Advertising
1 day ago
Industry against the clock in shifting TV investment...
In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.
Premium
Premium
PROMOTED
Jun 13, 2019
The battle between global and local brands – how to ...
McCann Worldgroup presents eight stories about Asia through the lens of the Truth about Global Brands 2: Powered by the Streets study.
Premium
Premium
1 day ago
Localised communications crucial in Australia
“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."
Premium
Premium
Advertising
1 day ago
Chinese brands waking up to the power of sports ...
To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.
Premium
Premium
Advertising
1 day ago
Apple poaches Publicis Groupe creative chief Nick Law
Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.
Premium
Premium
Advertising
2 days ago
S4 Capital says Publicis’ Epsilon deal 'risky'
S4 Capital chief executive questions Publicis Groupe’s $4.4 billion acquisition of business that “might not exist in a few months”.
Premium
Premium
Advertising
2 days ago
Coca-Cola pushes for ‘unified' online identity amid ...
The FMCG brand wants to build first-party data on its customers and plug this into a commonly defined audience ID to safeguard against privacy-first walled gardens.
Premium
Premium
Marketing
2 days ago
Even conservative brands can mix art and advertising
Artvertising isn't just for sexy, young brands. Any company can give its audience the gift of good art, and reap the rewards of nurturing culture.
Cannes Lions 2019: Full coverage
Premium
Premium
Advertising
1 day ago
How Adidas China and TBWA won the first ever TikTok ...
Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.
Premium
Premium
Advertising
3 days ago
See all the APAC Cannes winners and metal tally here
We're tracking all the APAC winners at Cannes Lions 2019.
Premium
Premium
Advertising
3 days ago
McCann Worldgroup wins Network of the Year at Cannes
The network's China Grand Prix helped propel it to the title. See all the special award winners here.
Premium
Premium
News
4 days ago
Apple marketing VP: "Simplicity is not simple"
Tor Myhren explains to a packed crowd in Cannes why being simple is hard
The Work
Premium
Premium
Advertising
7 hours ago
Dear Singapore: It's OK to take a break. Love, Sentosa
'Make time' campaign, via BBH Singapore, includes TV, OOH and research showing just how reluctant people are to let themselves, and their kids, relax for a while.
Premium
Premium
Advertising
7 hours ago
How YouTube helped Decathlon drive personal ads at scale
CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.
Premium
Premium
Advertising
1 day ago
The star of this DBS ad is huge and hare-y
TSLA sends a large leporid (look it up) hopping through the streets of Singapore.
Premium
Premium
Advertising
1 day ago
Do you like your insurance ads short and cheeky, or long and weepy?
Whichever you prefer, Ad Nut has you covered, and then some, in new work from BLKJ, Leo Burnett and BMF for a trio of insurers.
Premium
Premium
Advertising
Jun 13, 2019
Cannes contenders: APAC top picks emerge in final tally
We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.
Focus
Premium
Premium
Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
Premium
Premium
Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Premium
Premium
Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Asia's Top 1000 Brands 2019
Premium
Premium
Country Rankings
3 days ago
Australians hate American brands
Of the 19 brands that lost more than 10 places in Australia's top brands, nine are American.
Premium
Premium
Country Rankings
3 days ago
Localised communications crucial in Australia
“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."
Premium
Premium
Country Rankings
3 days ago
Qantas, Vegemite, and BHP prosper in parochial ...
Locally-owned brands win favour of Australians as nation becomes more parochial
Premium
Premium
Country Rankings
3 days ago
Economic indicators cause for some concern Down Under
Though its economy has been stable for a decade, Australia's lower-than-expected growth in 2018 have led to a cautious 2019-2020 forecast.
Events
Premium
Premium
Marketing
Jun 20, 2019
Dentsu Dynamo Brands Index @ Cannes Lions
Where do brands go from here?
Premium
Premium
Digital
Jun 25, 2019
Sport Focus
Taking place on June 25, Sport Focus will provide a unique platform to address the key opportunities and challenges sport marketers in China are facing today.
Premium
Premium
Creativity
Jun 26, 2019
Event360 Shanghai
Event360 arrives in Shanghai on June 26, 2019, bringing together regional event professionals and key decision makers from leading corporations and brands to learn, network and share insight on the future of business events.
Premium
Premium
Opinion
Jun 27, 2019
The Cannes Insight Session
Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.
PARTNER CONTENT
Premium
Premium
PROMOTED
1 day ago
Advertising’s next frontier: programmatic audio
Terrestrial radio might face a grim future, but digital audio is on the up and up.
Premium
Premium
PROMOTED
1 day ago
What is equality? Four company leaders answer.
WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture
Premium
Premium
PROMOTED
2 days ago
SK-II is back with another web entertainment series ...
An unlikely star appears in SK-II’s Pitera Masterclass: John Legend.
Premium
Premium
PROMOTED
3 days ago
Campaign X Publicis: What is diversity?
WLC interviews: Diversity isn’t about ticking boxes off a checklist but taking a humanistic perspective.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Premium
Premium
Premium
Premium
Premium
