"It could have happened to a lot of people": Marriott exec on China-site shutdown
Marriott's most senior Asia marketer opens up about the hotel chain's recent ...
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Marketing
1 day ago
"It could have happened to a lot of people": Marriott exec on China-site shutdown
Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.
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Advertising
16 hours ago
Thoughtful Media global president refutes fraud ...
Mark Ingrouille says allegations against him in a TMG company statement are "bollocks"
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Marketing
1 day ago
You've got the CEO's ear... and nose too
Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.
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Media
16 hours ago
Dailymotion revamps platform for personalized UX
Dailymotion has redesigned its user experience to match content recommendations with user interest, pushing premium content created by publishers first.
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Analysis
1 day ago
Tip Sheet: 5 Countermeasures to blackhat SEO tactics
SEO experts from the APAC regions leading agencies share quick and long-fixes to combat competitors that resort to blackhat tactics to compete.
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Advertising
15 hours ago
Photos and highlights from Media360 Indonesia
From upstart local brands to major FMCG leaders, with media agencies and platform owners alongside, the industry gathered to discuss the future of media in Indonesia yesterday in Jakarta.
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Marketing
1 day ago
China’s food brands deal with indigestion overseas
Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.
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PR
1 day ago
PR360 evolves into CampaignComms
You spoke, we listened. In an age where PR is so much more than Public Relations and earned media, how can communications professionals redefine their role to win in the digital world? Join us at the new CampaignComms to learn more.
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Digital
1 day ago
Google's new video ad format doesn't need YouTube
Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.
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Digital
1 day ago
Google's new video ad format doesn't need YouTube
Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.
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Advertising
1 day ago
Ford's global creative review spells trouble for ...
The automaker is one of WPP's largest accounts.
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Media
4 days ago
Cheuk Chiang departs OMG
OMG has promoted Tony Harradine, OMG’s chief investment officer for Asia-Pacific, to CEO.
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News
1 day ago
Grab wants to overhaul entire SE Asian transport system
Following its recent acquisition of Uber's business in the region, Grab president Ming Maa discusses Grab's evolution from its beginnings as a ride-sharing platform.
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PR
4 days ago
MSL brand expands to Malaysia and Indonesia
Leo Burnett / Arc PR in Malaysia and Leo PR in Indonesia take the MSL name.
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Advertising
4 days ago
See the new Asia-Pacific YouTube Ads Leaderboard
Thai mobile operator AIS lands three videos in the top 10, but a PlayStation game takes the top spot.
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News
4 days ago
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
FEATURED
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Advertising
Apr 18, 2018
New taxi screens make ad-watching all but mandatory
OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.
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Analysis
Apr 17, 2018
Beyond time: How watch brands are adapting to survive
SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.
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Digital
Apr 17, 2018
Go social: From engagement to sales
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
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Advertising
Apr 13, 2018
Zero or hero? Industry polarised on zero-based budgeting
Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.
The Work
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Advertising
1 day ago
No, a keyboard app can't 'prevent tragedy from depression'
Samsung and BBDO claim a new keyboard app performs a kind of emotional autocorrect. But the companies have gone too far in their claims, and the tool doesn't seem to work very well either.
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Advertising
1 day ago
Goats who stare at men in pickup trucks
WORK WORTH A WATCH: 'Not to be outdone' for GM Holden by The Monkeys
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Advertising
Apr 19, 2018
Samsung project helps people with autism run a restaurant independently
Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.
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News
Apr 18, 2018
KFC's new spicy chicken ad makes hot things cool
Ogilvy's new campaign selling Hot & Spicy chicken proves the simplest ads are often the ones we appreciate the most.
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News
Apr 9, 2018
Dove tries to fix Japan's low 'body esteem'
A variation on the 'Sketches' theme aims to raise spirits among the world's least self-confident schoolgirls.
Focus
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Find Your Dream Job
Top of the Charts: Infographics on APAC marketing and advertising topics
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Advertising
Apr 19, 2018
Chinese spend +2.5 hours a day on mobile, surpassing TV
TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.
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Advertising
Mar 27, 2018
Brands struggle with China's video-inventory ...
TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.
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Advertising
Mar 26, 2018
Adspend forecast for China improves significantly: ...
TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.
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Advertising
Mar 12, 2018
APAC marketers most likely to embrace AI: Econsultancy
TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.
Videos
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Events
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Advertising
Apr 23, 2018
Media360Indonesia
Media360Indonesia 2018 brings together industry leaders to address the most pressing issues impacting brands such as the changing face of the media agency, digital swamp, new technology, programmatic opportunities, winning moves of local brands, influencer marketing and what is it that CMOs want in the coming year.
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Digital
Apr 25, 2018
DigitalWorks
Campaign Asia-Pacific presents DigitalWorks, an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.
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Digital
Apr 25, 2018
Digital360Festival
Developed from Campaign China’s flagship conference Digital360China, the first-ever Digital360Festival aims to be a gathering of key decision-makers from today's leading brands and agencies in China. The festival encompasses DigitalWorks, a learning and networking platform for China's rising stars, and DigialMediaAwards, a celebration of the best digital marketing work, innovation and talent.
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Digital
Apr 26, 2018
Digital Media Awards
The Digital Media Awards China 2018, organised by Campaign, are setting out to celebrate Greater China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.
Galleries
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PARTNER CONTENT
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PROMOTED
Mar 19, 2018
Controlling disruption: the billion-dollar brand ...
The start-up spirit is in high demand, but MNCs face different circumstances and need to look elsewhere for inspiration.
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PROMOTED
Mar 30, 2018
Influencer marketing: Making brands shine
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
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PROMOTED
Apr 9, 2018
AdColony receives TAG certification for fighting ...
The mobile video advertising leader meets stringent requirements from leading advertising accountability group.
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PROMOTED
Apr 4, 2018
Coming back full circle to the human experience design
The value of the human experience design.
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Most Read
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1 Sorrell quits as WPP chief executive
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2 JWT names Bangkok CEO
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5 What Sorrell wanted for WPP
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6 Discovery: The golden era of marketing
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7 Cheuk Chiang departs OMG
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