Why Dentsu wants to get closer to sports startups
With its Sports Tech Tokyo initiative, the advertising giant hopes to open up ...
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News
1 hour ago
Why Dentsu wants to get closer to sports startups
With its Sports Tech Tokyo initiative, the advertising giant hopes to open up data and new business streams while positioning Tokyo as a hub for sports-related innovation.
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Advertising
1 hour ago
Brilliant anti-sexism campaign weaponises retargeting
People who fail to rebuke a sexist will keep on seeing him in ads, while those who click to shut him down will be rewarded.
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News
1 hour ago
Shiseido addresses themes of courage and self-discov...
Halloween-oriented work by Show Yanagisawa presents an unconventional love story.
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Advertising
4 hours ago
DDB's Wendy Clark exits Time's Up Advertising amid ...
The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.
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Advertising
22 hours ago
Dentsu Aegis announces four departures connected to ...
Three executives from Happy Mcgarrybowen and one from iProspect India are stepping down from their positions, according to the company.
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Marketing
3 hours ago
Kill the binary
Given how visible genderfluid and queer people are becoming in culture, I’m struck at our industry’s lack of movement in how we communicate with a society that cares less and less about gender in how they act, look, dress, or talk.
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Advertising
19 hours ago
Publicis Groupe returns to growth after 'bump' in ...
Holding company reports organic growth of 1.3% in the third quarter.
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Analysis
2 days ago
#MeToo: Time's up for Asia's adland
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
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News
1 hour ago
Move and wins: Havas Group, The Works, FCB, more
Catch up on the week's people moves and account wins.
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News
1 hour ago
Move and wins: Havas Group, The Works, FCB, more
Catch up on the week's people moves and account wins.
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Advertising
1 day ago
Global Panadol business moves to bespoke WPP team
Grey previously held the global ad account and will continue to work on creative for Panadol within the bespoke WPP team based in Singapore.
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Advertising
3 hours ago
MDC Partners promotes Ryan Linder to global CMO
Appointment comes amid a number of changes within the holding company.
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Data
1 day ago
InMobi aims to monetise more telco data with ...
Marketing tech firm says it's capable of extending new offerings worldwide.
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Advertising
1 day ago
Six exchanges sign commitment to transparency, fairness
A group of programmatic exchanges has committed to a set of principles and said it will work with TAG (Trustworthy Accountability Group) to form a certification based on those principles.
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PR
1 day ago
Burson Cohn & Wolfe names APAC practice leads
Burson Cohn & Wolfe appoints six practice leaders, a CFO and a talent officer, choosing a mix of people from its two constituent agencies.
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Marketing
1 day ago
Ipsos acquires mystery-shopper assets from Market ...
Deal gives the research company mystery-shopper capabilities in Australia, New Zealand and Thailand.
FEATURED
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Front and Centre
3 days ago
40 Under 40 2018: the next 10 profiles revealed
We're thrilled to share the third set of profiles on this year's list: The final 10 will be revealed next Tuesday.
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Advertising
3 days ago
When to make it easy, and when to make it thinky
The golden rule of hacking the mind of the shopper is perhaps easier than we think it is.
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Advertising
3 days ago
How Spark helped New Zealand learn Māori by taking photos
CASE STUDY: Partnering with Colenso BBDO and Google, the telco’s innovative mobile app played a big part in spreading the language and building brand equity.
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Advertising
4 days ago
Cindy Gallop: India's men must call out harassment too
As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.
The Work
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Advertising
1 hour ago
Songs to remember
‘MEMO_o_ke’ from Dentsu One Bangkok aims to help Alzheimer patients fight memory loss.
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Advertising
1 day ago
Tourism Australia extends 'Dundee' with an 'on set' video
"The original Hemsworth" invites you to visit the non-existent movie's amazingly true-to-life "set".
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News
3 days ago
It's OK to be yourself, Pantene tells Japan's student jobseekers
The shampoo brand is challenging the belief that everyone has to sport the same boring hairstyle to be taken seriously by potential employers.
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Advertising
3 days ago
Is 'loyalty programme' just another word for 'cult'?
It is in this fun spot for Australian grocery chain ALDI by BMF. The campaign also includes a calculator that purports to show the folly of devotion to loyalty schemes.
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Advertising
3 days ago
When to fight fire, and when to run
A cinematic campaign for the New South Wales Rural Fire Service stresses the importance of having a bush-fire plan and sticking to it.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
50 stories to celebrate 50 years
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Front and Centre
1 day ago
M&A deals come full circle
The tide is turning from outside investors coming in, to inside investors looking out.
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Front and Centre
2 days ago
Asia’s financial crises and recessions
The ’97 crisis better-prepared the region for the global financial crisis in 2008-09.
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Insight
3 days ago
Digital games: Beijing Olympics
The equity gained for ‘Brand China’ in opening itself up and allowing visitors to experience what was once such an introspective and isolated nation was worth it.
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Influence
4 days ago
The ‘Hallyu Wave’: How Korean culture spread across ...
Government support for creative industries, and marketing, created new cultural perceptions.
Videos
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Events
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Digital
Nov 13, 2018
Re.Con Thailand
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Data
Nov 20, 2018
Re.Con Philippines
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Data
Nov 22, 2018
Re.Con Indonesia
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
Galleries
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PARTNER CONTENT
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PROMOTED
4 days ago
Higher expectations see consumers wanting less ...
The Brands in Motion report—spanning across eight markets, 90 brands and some 27,000 consumers and B2B decision-makers—served as the backbone for 2018’s breakfast briefing event.
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PROMOTED
4 days ago
Revolutionising healthcare comms
The creation of McCann Health’s Global Scientific Council brings a valuable new resource for medicine and clients
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PROMOTED
Sep 7, 2018
What happened when McCann and Microsoft put Claire ...
Cannes flashback: it's an interview with a difference.
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PROMOTED
Sep 10, 2018
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
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9 Google launches new creative platform
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