Chinese creative legend Tomaz Mok: ‘No relationship between awards and business ...
In an exclusive interview with Campaign in Shanghai, the former McCann veteran ...
2 days ago
Chinese creative legend Tomaz Mok: ‘No relationship between awards and business ...
In an exclusive interview with Campaign in Shanghai, the former McCann veteran gets candid about the obscurity of international awards for Chinese work, leaving a big network after 36 years, and his advice for young talent.
2 days ago
Growth, business and the brand safety blindspot in ...
Acknowledging the potential and power of live commerce is a far different animal to understanding the platform and what the medium requires to ensure success, says Dominic Powers, independent brand advisor.
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3 days ago
Will the 'big six' become the 'big three'?
Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.
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2 days ago
CCI raids raise questions on price-fixing and ...
The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.
2 days ago
Nvidia brings AI to the desktop—what does it mean ...
Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.
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4 days ago
Creative Minds: Michelle Chen finds both rebellion and a refuge in creativity
BorderX’s Michelle Chen gave up a life of science for the thrill of growing brands with words.
2 days ago
Havas hires new group ECD for Japan
We Are Social's MD & executive creative director steps into this newly created role.
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2 days ago
Apple named Cannes Lions Creative Marketer of the Year
The tech giant has picked up the accolade for the second time.
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3 days ago
Navigating the contextual advertising resurgence: A ...
As the advertising landscape shifts towards greater privacy compliance, the resurgence of contextual advertising raises questions about its effectiveness and ROI compared to data-driven targeting. Is it a sustainable solution or a stopgap in digital marketing’s evolution?
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3 days ago
In marketing, it is better to be interesting than right
Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.
3 days ago
Tencent marks 8% YOY growth driven by AI investments
Plus, a surge in investor confidence propelled the company's share price to soar over 80% in the past year.
3 days ago
We Are Social promotes Mobbie Nazir to global chief ...
Mobbie Nazir has been at the social agency for 11 years.
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2 days ago
Spinny acquires Haymarket’s automotive titles in India
Haymarket Media India to focus on sustainable growth in its non-automotive portfolio.
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4 days ago
L'Oréal Indonesia's CMO on merging efficacy with ...
The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.
4 days ago
Unilever uses digital twins to accelerate content ...
Unilever slashes product shoot costs by 50% using AI-powered "digital twins," freeing up marketers for creative innovation. Chief growth and marketing officer Esi Eggleston Bracey spoke at the Nvidia GTC 2025 conference.
Ageism in adland
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Mar 14, 2025
Too old for the party, too young to leave—the ...
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
Mar 12, 2025
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
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Mar 10, 2025
The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
Mar 7, 2025
'Creativity is not bound by age, it only evolves ...
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
The Big Consolidation
3 days ago
Will the 'big six' become the 'big three'?
Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.
Mar 10, 2025
WPP and Bain mull sale of Kantar Worldpanel data ...
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
Mar 10, 2025
Clean Creatives highlights fossil fuel risks in ...
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
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The Information
Mar 6, 2025
Omnicom-IPG merger gains support, Krakowsky’s $48.6 ...
Two leading proxy advisory groups recommended shareholders vote in favour of acquisition.
The Work
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3 days ago
Runners ‘get high’ in global Puma campaign
Puma has launched its largest global campaign to date, created by Adam & Eve/DDB. This marks an evolution of brand identity as the sportswear giant prioritises long-term, sustainable growth.
3 days ago
Thai influencer walks out of KFC ad mid-set
In a bid to use popular food vlogger Bankii to endorse its ultra-spicy Buldak Dunked Wingz, KFC Thailand records the 'fail' on camera. But does Ad Nut endorse this un-endorsement?
4 days ago
A cat-adoption drive for cat haters
Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.
Mar 18, 2025
Hari Raya 2025: The APAC campaigns you need to see
This year's roundup begins with standout films from Indonesia, Malaysia, Singapore, and Pakistan, with more to come.
Mar 15, 2025
How DDB and Acciona make old wind turbines into the coolest surfboards around
'Turbine Made' is an ambitious campaign that recycles retired turbine blades into new materials and products, saving them from landfills.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
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Mar 27, 2025
Campaign Spotlight Hong Kong 2025
Explore the new 2025 marketing playbook at Campaign Spotlight Hong Kong on 27 March
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
2 days ago
Microsoft reimagines customer engagement with ...
Imagine if a website could talk. Microsoft Advertising’s new innovations are proof that what was once a whimsical ‘what if’ scenario is a lot closer to reality than you might think
PROMOTED
Feb 24, 2025
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
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PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
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PROMOTED
Jan 9, 2025
Uncovering the best marketing approaches to connect ...
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
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BY PR NEWSWIRE