Pandemic brand reactions: Heineken, Starbucks, Twitter and more

From aid to advice to product impact, read our compilation of what CMOs and ...

Lessons for brands adjusting to new retail realities in ...

Tencent, Facebook in e-gaming push to aid home-bound ...

M&C Saatchi changes CEO in Australia as it enters ...

Luckin Coffee fraud has big implications for Chinese ...

19 hours ago

Pandemic brand reactions: Heineken, Starbucks, Twitter and more

From aid to advice to product impact, read our compilation of what CMOs and brands are saying and doing to help employees, customers and the public.

17 hours ago

Lessons for brands adjusting to new retail ...

A Reuter Communications report details four Chinese consumer themes that brands should take note of.

16 hours ago

Tencent, Facebook in e-gaming push to aid home-bound...

Tech giants wade into market with investments, advanced launches as esports adoption zooms

11 hours ago

M&C Saatchi changes CEO in Australia as it enters ...

Jaimes Leggett hands over the business to incoming chief executive Justin Graham

18 hours ago

Luckin Coffee fraud has big implications for ...

Publicly-traded Chinese brands in the US are now are facing a stricter review process and waning investor interest after a short seller helped uncover fraudulent sales at rapidly-expanding Luckin Coffee.

15 hours ago

Appointments at Ogilvy, DDB, Adobe, L'Oreal and more

Catch up with the latest people moves and account wins in our weekly news roundup.

21 hours ago

Zoom forms security council to tackle privacy ...

There will also be an advisory board for CEO Eric Yuan.

17 hours ago

Coronavirus misinformation slipping through ...

An ad encouraging users to drink bleach was among those approved to run in a new investigation that exposes the dangerous flaws in Facebook's automated ad review system.

2 days ago

See the latest APAC New Business League

Isobar, VMLY&R, BBDO, MediaCom, Zenith and Mindshare are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

19 hours ago

WFH diary: In the company of cats and pandas

Google's communications lead in Hong Kong finds her new workplace companions distracting, but also soothing.

21 hours ago

Top brands and US government join Ad Council in ...

'I have never before seen the level of generosity, talent and commitment from across our industry.'

21 hours ago

Is adspend recovery in Asia sign of good news to ...

East Asia is seeing resurgence in adspend on social media as region recovers from pandemic.

1 day ago

Spikes Asia 2020 cancelled

The Festival and Awards will not take place in 2020.

1 day ago

News ad spend up 82% in one month; travel down -90%

TOP OF THE CHARTS: As COVID-19 forced many countries into lockdown in March, advertisers dramatically shifted spend between categories.

2 days ago

'Zoom's practices violate our human right to privacy'

One of Zoom's best features—its ease of functionality—could also be its downfall. Security and privacy experts discuss the video conferencing app's flaws, and how concerned we should be.

Agency Report Cards: We rate 43 APAC networks

22 hours ago

Grey Group doesn't think it needs a dedicated APAC ...

AGENCY REPORT CARD: See Grey Group's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

1 day ago

Mindshare puts the machines to work in a rebound year

AGENCY REPORT CARD: See Mindshare's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

2 days ago

Havas Media rolls with disruption, but is it ...

AGENCY REPORT CARD: See Havas Media's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

3 days ago

Was bigger better for Spark Foundry in 2019?

AGENCY REPORT CARD: See Spark Foundry's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

The Work

17 hours ago

Surely there's more that 5G offers than virtual combat?

Latest CSL ad turns Hong Kong into a virtual funhouse of activity... that again includes bashing opponents using VR goggles.

3 days ago

This BMW China spot is right for the times

An uplifting Juice Network Beijing ad shows how the right brand messaging can succeed during the COVID-19 crisis with minimal production.

3 days ago

TBWA creates homemade film for Ikea amid production shutdowns

A collection of snippets from agency staff, edited into a simple montage.

4 days ago

Facebook "Never lost" by Droga5 New York

Facebook's emotive short film celebrates all the ways we're staying connected during the Covid-19 crisis.

Focus

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As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

People to watch

Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

Events

Apr 23, 2020
Webinar

Webinar: Programmatic for All: Building Data Driven ...

This session will help you gain an understanding of the key opportunities programmatic can bring to the table in Asia, and how you can leverage mobile programmatic advertising to drive ROI and efficiency.

Sep 9, 2020
Bangkok Marriott Hotel The Surawongse

MediaWorks 2020

Over 1500 young media professionals have survived the challenge to date. Are you ready for the MediaWorks journey?

PARTNER CONTENT