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Cindy Gallop: India's men must call out harassment too

As women in the Indian advertising industry continue to share allegations, the ...

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Omnicom APAC chairman Serge Dumont exits

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'Meet Grant' conveys the 'trauma of a career in advertising'

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GroupM launches addressable TV service in Australia

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How Vinmart proved location targeting can boost store visits

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Cindy Gallop: India's men must call out harassment too
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12 hours ago

Cindy Gallop: India's men must call out harassment too

As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.

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Omnicom APAC chairman Serge Dumont exits
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15 hours ago

Omnicom APAC chairman Serge Dumont exits

After 12 years, Dumont leaves Omnicom to focus on philanthropic and investment pursuits.

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'Meet Grant' conveys the 'trauma of a career in advertising'
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3 days ago

'Meet Grant' conveys the 'trauma of a career in ...

The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.

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GroupM launches addressable TV service in Australia
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12 hours ago

GroupM launches addressable TV service in Australia

Finecast allows advertisers to target viewers across multiple on-demand, set-top-box and live-streaming services.

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How Vinmart proved location targeting can boost store visits
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13 hours ago

How Vinmart proved location targeting can boost ...

CASE STUDY: The convenience store and its agency partners carried out a controlled experiment across 400 stores in Ho Chi Minh City.

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As Tokyo’s iconic Tsukiji market closes, will the brand endure?
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4 days ago

As Tokyo’s iconic Tsukiji market closes, will the brand endure?

The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.

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#MeToo must retain its focus
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3 days ago

#MeToo must retain its focus

Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.

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Meet the 2018 Women to Watch: Naomi Michael of IPG Mediabrands
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17 hours ago

Meet the 2018 Women to Watch: Naomi Michael of IPG ...

Learn about Naomi Michael and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.

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Almost half of women in Indian adland have known harassment
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4 days ago

Almost half of women in Indian adland have known ...

Our research with Kantar corroborates the recent #MeToo reports, as Havas Media's Anita Nayyar says, "We’ve known the industry to have put a lot of women to this ordeal over the years".

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Almost half of women in Indian adland have known harassment
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4 days ago

Almost half of women in Indian adland have known ...

Our research with Kantar corroborates the recent #MeToo reports, as Havas Media's Anita Nayyar says, "We’ve known the industry to have put a lot of women to this ordeal over the years".

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Give CMOs a little credit on data: Expedia CMO
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3 days ago

Give CMOs a little credit on data: Expedia CMO

Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.

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Brands can play with our emotions...and memories too
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3 days ago

Brands can play with our emotions...and memories too

BBC StoryWorks study finds links between emotions, memory and brand influence.

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Watch: Rob Reilly's 'no bull' story about 'Fearless Girl'
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4 days ago

Watch: Rob Reilly's 'no bull' story about 'Fearless ...

McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.

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CEI's Event360 in Hong Kong - register now
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Oct 10, 2018

CEI's Event360 in Hong Kong - register now

Event360 (formerly MICE360) is back with fresh content around business event trends.

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Oath promotes new international head
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3 days ago

Oath promotes new international head

Rose Tsou elevated to role from APAC remit.

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New Vicks campaign could mark Publicis' awards comeback, says creative chief
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4 days ago

New Vicks campaign could mark Publicis' awards ...

As Vicks' second 'Touch of Care' video for India goes viral, Bruno Bertelli talks cyber-bullying, China, and the value of a good creative today.

FEATURED

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Native is still massively misunderstood
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4 days ago

Native is still massively misunderstood

Seven months into the job, Outbrain's APAC managing director is staggered by how misunderstood native advertising still is across the industry.

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J&J preaches what it practices on holistic health
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Oct 10, 2018

J&J preaches what it practices on holistic health

Ex-marketer leads opening of Human Performance Institute in Asia, with aim to help stressed-out workforces.

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Why MediaMath’s warning to media suppliers matters
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4 days ago

Why MediaMath’s warning to media suppliers matters

Programmatic platform’s vow to kick out players who game auctions is a rare attempt at industry self-regulation.

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3 ways beauty brands can capture and use customer data
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4 days ago

3 ways beauty brands can capture and use customer data

How Asia’s beauty brands should use the data they have—and get the data they don’t.

The Work

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TFW someone you love suddenly changes
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13 hours ago

TFW someone you love suddenly changes

Thailand's Kasikornbank dramatises the beefing up of its mobile-banking app.

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Neymar Jr and Emily Ratajkowski kick zombie butt in Replay ad for China
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McCann and NCSS team up to fight mental health stigma in Singapore
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Oct 9, 2018

McCann and NCSS team up to fight mental health stigma in Singapore

‘Beyond the Label’ campaign responds to study on Singaporean attitudes toward mental health.

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A tale of two 'ute-vertising' ads
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Oct 8, 2018

A tale of two 'ute-vertising' ads

Volkswagen and Ford vie for attention with new ads for their off-road utility vehicles. Prepare for dust clouds.

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Anti-abuse campaign targets 'boys will be boys' attitude
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Oct 8, 2018

Anti-abuse campaign targets 'boys will be boys' attitude

The Australian government and BMF focus on the destructive messages parents might be giving to their sons and daughters.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

50 stories to celebrate 50 years

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The ‘Hallyu Wave’: How Korean culture spread across the world
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12 hours ago

The ‘Hallyu Wave’: How Korean culture spread across ...

Government support for creative industries, and marketing, created new cultural perceptions.

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Overwork: a tragedy in Japan spurs overdue change
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3 days ago

Overwork: a tragedy in Japan spurs overdue change

The theme of overwork, and what to do about it, dominated the end of 2016 and much of 2017 in Japan.

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Esports’ market-ready platforms offer new arena
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3 days ago

Esports’ market-ready platforms offer new arena

A brief glance at the current state of play reveals the folly of holding out on esports.

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The age of ageing
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4 days ago

The age of ageing

With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.

Videos

Events

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China Innovation Summit 2018
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Nov 1, 2018
Guangzhou

China Innovation Summit 2018

Made in China 2.0 : New Era, New Vision

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Re.Con Thailand
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Nov 13, 2018
Sofitel Bangkok Sukhumvit

Re.Con Thailand

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

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Re.Con Philippines
Premium
Nov 20, 2018
The Peninsula Manila

Re.Con Philippines

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

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Re.Con Indonesia
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Nov 22, 2018
Ritz Carlton Mega Kuningan, Jakarta

Re.Con Indonesia

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

Galleries

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