Mondelez consolidates global creative with WPP and Publicis
The CPG food giant will also work with several "guest specialist agencies."
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Advertising
9 hours ago
Mondelez consolidates global creative with WPP and Publicis
The CPG food giant will also work with several "guest specialist agencies."
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Marketing
19 hours ago
Brands must remain silent about Hong Kong: PR chief
The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.
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Advertising
19 hours ago
Twitter, Facebook react to 'nefarious tactics' in ...
Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.
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18 hours ago
Briefs: BBDO India, Verizon, Adphorus, Dentsu Hong Kong
Keep up on people moves and business wins in our frequently updated roundup.
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18 hours ago
MediaCom wins Playstation account in SEA
The appointment covers media planning and buying across all channels.
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Front and Centre
21 hours ago
In Laos, consumers and advertisers find liberation online
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
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Advertising
19 hours ago
Apple set to toughen up ad tracking rules
Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.
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Marketing
19 hours ago
Carousell launches new brand identity
Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.
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Advertising
18 hours ago
AnyMind forms influencer JV with Japan's Sunny Side Up
AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.
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Advertising
19 hours ago
Twitter launches six-second viewable video ad bids
New ad format applies for videos that are 15 seconds or less.
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News
19 hours ago
M&C Saatchi issues further trading update as it ...
Shares have dipped since it uncovered 'instances of misapplication of accounting policies'.
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Advertising
1 day ago
Coca-Cola, Uber Eats gain favour: New Zealand's top ...
How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?
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News
1 day ago
'All in' on a 'better and more prosperous marketplace'
President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.
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Advertising
1 day ago
Third-party data and cookies: Confusion explained
Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.
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Analysis
1 day ago
How APAC netizens and media are reacting to the ...
An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.
Asia's Top 1000 Brands 2019
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Advertising
1 day ago
Coca-Cola, Uber Eats gain favour: New Zealand's top ...
How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?
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Digital
1 day ago
Discount local brands faring better than premium in ...
Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.
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Digital
1 day ago
Are social-media brands feeling the impact of NZ's ...
Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?
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Advertising
1 day ago
Brand-faithful, fairly optimistic and prone to ...
Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.
The Work
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Advertising
4 days ago
See the latest APAC YouTube Ads Leaderboard
Apple, StarHub, AirAsia, HSBC, Smartfren, Nestle, Hitachi and more appear in this month's list of the top ad video in each of 13 APAC markets.
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Advertising
4 days ago
Guinness celebrates Japan's female rugby heroes in World Cup film
Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.
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Advertising
4 days ago
Ronaldo's Shopee ad is gloriously ridiculous
The world-famous athlete and endorser displays dance moves that are not to be missed.
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Advertising
Aug 14, 2019
RHB Bank asks Malaysia to 'See beyond colour'
In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.
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Advertising
Aug 14, 2019
OkCupid helps Indians own their own romantic choices
Ad for the dating app by BBH India already scoring millions of views on YouTube.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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Behind the Brands
Aug 29, 2019
Brand Summit China 2019
Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.
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Behind the Brands
Aug 28, 2019
Top 1000 Brands Briefing
The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Nov 27, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
Aug 12, 2019
Targeted marketing, localised experiences
Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.
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PROMOTED
Jul 24, 2019
VMLY&R roundtable: How embracing flexibility ...
Speakers from VMLY&R illustrate how to grow a business during disruptive times.
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PROMOTED
Jul 24, 2019
Take Campaign’s survey on the value of creativity – ...
Campaign and Adobe invite creative professionals to take our survey on the value of creativity
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PROMOTED
Jul 23, 2019
Delving into AI and content creation: Part I
AI helps marketers make data-driven decisions to optimise both content and campaigns. Read on to learn more about how and why AI is impacting strategic business decisions.
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