Advertising, Marketing, Media, Digital, PR News & more

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Hilton chooses TBWA for regional creative

Win follows the agency's recent success in the Singapore Airlines pitch.

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Mindshare China fills cup with more Master Kong drinks

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Marketers should expand their minds when it comes to data

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CHE Proximity names ECDs; Bloom opens in Singapore

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Hilton chooses TBWA for regional creative

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Advertising

20 hours ago

Matthew Miller

Hilton chooses TBWA for regional creative

Win follows the agency's recent success in the Singapore Airlines pitch.

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Mindshare China fills cup with more Master Kong drinks

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Media

19 hours ago

Jenny Chan 陳詠欣

Mindshare China fills cup with more Master Kong drinks

Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.

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Marketers should expand their minds when it comes to data

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Advertising

21 hours ago

Jonathan Edwards

Marketers should expand their minds when it comes ...

iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.

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CHE Proximity names ECDs; Bloom opens in Singapore

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19 hours ago

CHE Proximity names ECDs; Bloom opens in Singapore

Tune into the first updates in this week's file of people moves and business wins.

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Media

3 days ago

Staff Reporters

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

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3 Chinese mobile-payment trends businesses should know

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Digital

19 hours ago

Matthew Lubin

3 Chinese mobile-payment trends businesses should know

Alipay, WeChat Pay, and US mobile payment partner Citcon have just released data on who’s been spending, and where, during Chinese New Year holiday week.

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Dentsu Aegis sees in-housing as opportunity: Tim Andree

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Advertising

19 hours ago

Omar Oakes

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO, Tim Andree.

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Digital

3 days ago

Faaez Samadi

Digitas opens in Thailand

New agency absorbs two existing Publicis agencies in the market.

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Why the 'Japanese LinkedIn' sees value in art sponsorship

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Analysis

3 days ago

David Blecken

Why the 'Japanese LinkedIn' sees value in art ...

BizReach helped Sophie Call stage an installation at Shibuya crossing, and wants to find further projects to support.

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Dentsu posts 3.4% organic growth as reforms continue

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News

4 days ago

David Blecken

Dentsu posts 3.4% organic growth as reforms continue

China and Australia weighed down APAC performance in the last quarter, Dentsu says.

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The value of marketing: We need your input

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Digital

Feb 12, 2019

Staff Writer

The value of marketing: We need your input

Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).

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Creative genius Lee Clow retires from TBWA

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Advertising

3 days ago

Lindsay Stein

Creative genius Lee Clow retires from TBWA

The ad industry legend is behind some of the most iconic commercials and campaigns of all time.

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PHD Singapore MD moves to Carat China as CEO

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News

4 days ago

Jenny Chan 陳詠欣

PHD Singapore MD moves to Carat China as CEO

Wan-Gyn Ang is the new CEO of Carat China, filling a post that has been vacant for more than eight months.

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APAC Power List: Lynette Pang of Singapore Tourism Board

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23 hours ago

APAC Power List: Lynette Pang of Singapore Tourism ...

Read about Lynette Pang and the 49 other standouts who made our inaugural list of the region's most influential marketers.

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

Set to Doris Day's hit 'Que Será Será', a TVC launching today shows positive visions of technologies to come.

Focus

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Brand fails: Crises, blunders and missteps

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Analysis

Feb 13, 2019

David Blecken

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

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Jan 23, 2019

Jenny Chan 陳詠欣

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

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Bulgari’s Chinese New Year campaign wasn’t kosher

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Advertising

Jan 14, 2019

Yiling Pan

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

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Advertising

Dec 7, 2018

Faaez Samadi

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Events

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Marketing

Mar 5, 2019

Capella Singapore

Campaign360

Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years, Campaign360 and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.

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Digital

Mar 19, 2019

Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Advertising

Mar 28, 2019

Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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