Why and how to develop a sonic identity
There's much more to sonic branding than picking (and paying through the nose ...
Marketing
8 hours ago
Why and how to develop a sonic identity
There's much more to sonic branding than picking (and paying through the nose for) a popular song. An expert from MassiveMusic explains why you should consider developing a brand sound, and how to effectively approach that process.
Marketing
1 day ago
Asia-Pacific Power List 2021: Meet the region's 50 ...
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
Advertising
8 hours ago
Don't do what these Dew dudes do
Ridiculous ad of the week: A missed train connection results in some very reckless driving (and drinking) in a spot by Wunderman Thompson for Mountain Dew.
Marketing
23 hours ago
Cannes Lions entry numbers dip as focus shifts to ...
Total entries are down 6% on 2019 - but there has been a surge in entries from indie agencies and production companies.
Media
1 day ago
Nestlé calls for media review in Malaysia, Singapore
Zenith is the incumbent in Singapore, and Publicis One holds the business in Malaysia.
Digital
1 day ago
Wouldn't you like to look like this beautiful hand-drawn owl?
INSPIRATION STATION: The video game publisher behind revered online puzzle game 'When the Past was Around' is offering one bespoke portrait from its Indonesian artist.
Advertising
1 day ago
John Hadfield, former BBH Singapore CEO to helm ...
Incumbent Nick Farnhill departs as chief executive in July to launch a new venture.
PR
2 days ago
See the full winner list
PRWeek Asia and Campaign Asia-Pacific announce the full list of winners in 20th edition of the PR Awards Asia.
9 hours ago
See this week's crop of moves and wins
Featuring: PHD Hong Kong, Openspace Ventures, Thinking Group Asia, Saatchi & Saatchi Australia, The Scale Factory, Citrine One Malaysia, Carat Sydney, The Trade Desk, and many many more.
Marketing
14 hours ago
Spotify hires Taj Alavi as global marketing head
Alavi is a veteran of Uber and Instagram.
News
22 hours ago
Hoka One One sprints to FCB as first AOR
The running shoe brand is looking for a big idea as it's on track to become a billion-dollar business.
News
1 day ago
Evian capitalises on Cristiano Ronaldo's Coca-Cola snub
The football star made it clear he is not a fan of the soft drink at a Monday press conference.
Digital
1 day ago
Are we mixing up magic and science (again)?
The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change
Advertising
3 days ago
Apple's role in the splintering of the internet
A feature designed to protect user privacy may damage Apple's government relations in the future. Examining the tech company's role in exacerbating internet censorship, and the commercial cost of ethics.
1 day ago
The Trade Desk launches in India
Advertising technology provider has appointed Tejinder Gill as India general manager.
People to watch
News
May 21, 2021
Tech MVP 2021: Presenting the Most Valuable ...
A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.
Advertising
Feb 3, 2021
Revealed: 20 Women to Watch in Greater China ...
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Advertising
Nov 18, 2020
40 Under 40 2020: Top-tier talent transforming ...
Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.
Advertising
Aug 18, 2020
Get to know the 2020 Women to Watch
Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.
Campaign Crash Course
Marketing
8 hours ago
Why and how to develop a sonic identity
There's much more to sonic branding than picking (and paying through the nose for) a popular song. An expert from MassiveMusic explains why you should consider developing a brand sound, and how to effectively approach that process.
Digital
May 14, 2021
Tips for marketers to tap the gaming market
As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.
Digital
May 7, 2021
Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
Advertising
Apr 30, 2021
Crash Course: Tips for dynamic creative optimisation
DCO brings marketers closer to the 'Holy Grail' of advertising with personalised ads at scale aimed at delivering the right message at the right time to the right person. This lesson shows you how it works and what to do.
The Work
Advertising
1 day ago
A serving of untiring fathers, with a side of Jollibee
The fast-food chain, along with McCann Worldgroup Philippines, reminds us of pandemic-tinged stories of sacrifice and struggle on the occasion of Father's Day.
Advertising
2 days ago
Spotify gets personal with Philippines, Thailand and Indonesia
A fast-paced Southeast Asia campaign—from Six Toes Singapore, Sweetshop and director Damon Escott—glories in youth subcultures in Jakarta, Bangkok and Manila.
Advertising
2 days ago
HP Omen campaign takes on status culture in Korea
Connections, wealth, looks and material goods don't matter, but your gaming skills do, according to a new campaign from Wieden+Kennedy.
Advertising
2 days ago
Ad Nut's pick of the week: The truck that charges faster than your toothbrush
UltraSuperNew Tokyo leans on gaming nostalgia for a social campaign demonstrating the charging capabilities of a 7.5-ton truck from Mitsubishi Fuso.
Advertising
2 days ago
Thinx plus-size campaign encourages body positivity on your own terms
The campaign marks the launch of more plus-sizes across all products.
Focus
Brand Love Stories
Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.
Diversity Hub: Campaign Leading Change
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.
Leadership Hub: 2020 Power List
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
LEO Digital Network: Reshape Communications
Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.
Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
Events
![[Watch Live] Diversity Talks 2021](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fEvent+Listing+620x414-100.jpg&h=268&w=401&q=100&v=20170226&c=1)
News
Jun 30, 2021
[Watch Live] Diversity Talks 2021
Join us at Diversity Talks 2021 to Campaign Asia is joined by Essence alongside an array of influential leaders for a fireside chats to talk about diversity and inclusivity at workplaces.
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PR
Jun 16, 2021
PR Awards Asia 2021
PR Awards Asia 2021 is back with 7 new categories. Enter now to shine the spotlight on your praiseworthy PR work.
PARTNER CONTENT
PROMOTED
6 hours ago
Leveraging first-party data in a post-cookie ...
Industry leaders offer valuable insight into optimising consumer data to build a hybrid future.
PROMOTED
2 days ago
The Asian Unicorns Gallop Forth
‘Asian unicorns’ have changed the lives and livelihoods of millions of people through the power of technology. Meesho and Tokopedia share their insights on how these billion dollar startups were built and the underlying personal stories behind them in a conversation moderated by Campaign’s Gideon Spanier and Facebook’s Tawana Murphy.
PROMOTED
May 27, 2021
Salesforce Live: Asia promises inspiring sessions ...
Running until July, the six-week event comprises compelling episodes tailored to specific roles and industries, with special keynotes, roundtables and on-demand sessions.
PROMOTED
May 26, 2021
How Braze helped GOGOX expand their customer base
How Braze helped GOGOX expand their customer base
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BY PR NEWSWIRE