As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?
Or is this just another dead end? The party seems to be over, writes Ian ...
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4 hours ago
As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?
Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.
5 hours ago
ROI index charts rise of Moloco and Reddit ...
Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
10 hours ago
Google reveals third-party cookies are here to stay
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
6 hours ago
Shortlist for the 2025 Women Leading Change Awards ...
Meet the inspiring women and companies driving progress and redefining leadership across the region.
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1 day ago
Why B2B influencers are an essential spend for ...
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
5 hours ago
Telstra unveils cinematic silent films—as a reminder to silence your phones
Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.
6 hours ago
Spikes Asia Debrief set to unpack the new creative ...
This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.
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1 day ago
Godrej Indonesia appoints Hilda Kitti as CMO
EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing officer effective May 1.
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6 hours ago
TSLA's Anak wins BreadTalk account in Singapore
The Secret Little Agency's design arm will lead the brand refresh for SG-born bakery. The account was won after a closed-door competitive pitch.
The Information
18 hours ago
Campari Group launches global media review
Incumbent on the account is Group M.
1 day ago
Here’s a thought: The ad industry still needs big ...
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.
1 day ago
Are Gen Zers just boomers in disguise? What ...
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
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1 day ago
Mash names all-female executive team, shifts global ...
EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.
1 day ago
The Labubu economy and the business of joy
‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
19 hours ago
Campaign Spotlight Indonesia 2025: When technology, ...
The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.
The CMO's MO
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Feb 11, 2025
The anti-trend trend: How Starbucks aspires to use ...
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
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Jan 17, 2025
'I'm dreaming of AI that reads our thoughts': Ant ...
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.
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Jan 6, 2025
The CMO's MO: Agoda's global CMO on why the future ...
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
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Nov 15, 2024
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
Ageism in adland
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Mar 14, 2025
Too old for the party, too young to leave—the ...
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
Mar 12, 2025
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
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Mar 10, 2025
The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
Mar 7, 2025
'Creativity is not bound by age, it only evolves ...
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
The Work
9 hours ago
Can sound make you taste spice? 7UP thinks so
INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
Apr 16, 2025
Spikes Asia Awards 2025: Campaign picks its favourite contenders
Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.
Apr 15, 2025
Yousician's new campaign hits a familiar chord: Good intentions, terrible song ...
Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.
Apr 14, 2025
Cathay flies over Hong Kong's former airport for nostalgic stunt
A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.
Apr 11, 2025
Microsoft's 50th anniversary campaign veers away from nostalgia
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
May 27, 2025
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
2 days ago
Eos and Mischief @ No Fixed Address scoop top Effie ...
Twelve campaigns revealed as Global Grand Effie winners
PROMOTED
Apr 11, 2025
Effie reveals 58 contenders for global effectiveness...
Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
PROMOTED
Apr 7, 2025
How Shopee is powering the next wave of content-driv...
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
PROMOTED
Mar 27, 2025
How Anker became the world’s most innovative ...
As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.
Most Read
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BY PR NEWSWIRE