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The Information

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Agencies hail their “complementary” assets and cultures.

Omnicom’s Interpublic ambition: A deal that could redraw ...

Luckin Coffee to take on Starbucks in Hong Kong—will its ...

Dentsu & Publicis excel at Campaign's Greater China ...

Digital surge powers APAC ad growth to $289 billion in 2024

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

The Information

9 hours ago

Gideon Spanier

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Agencies hail their “complementary” assets and cultures.

Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map

15 hours ago

Ian Whittaker

Omnicom’s Interpublic ambition: A deal that could ...

"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?

Luckin Coffee to take on Starbucks in Hong Kong—will its strategy work?

1 day ago

Minnie Wang

Luckin Coffee to take on Starbucks in Hong ...

BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.

Dentsu & Publicis excel at Campaign's Greater China Agency of the Year 2024

3 days ago

Matthew Keegan

Dentsu & Publicis excel at Campaign's Greater China ...

Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.

Digital surge powers APAC ad growth to $289 billion in 2024

19 hours ago

Staff Reporters

Digital surge powers APAC ad growth to $289 billion ...

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

19 hours ago

Kraft Heinz ANZ names TBWA as creative agency

Following the pitch, Kraft Heinz will consolidate all its brands under one agency in the ANZ market.

Creative Minds: Yuchien Wang on the path from classical music to copywriting

3 days ago

Staff Reporters

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.

19 hours ago

Ramakrishnan Raja

The 12-minute window to CTV’s goldmine

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.

Agency of the Year 2024: Greater China winners

3 days ago

Staff Reporters

Agency of the Year 2024: Greater China winners

Dentsu and Leo Burnett clinched key creative awards, Starcom shone in digital innovation, and Zenith solidified its media grip at the 2024 Greater China Agency of the Year Awards. See all the winners here.

Dept hires David Neal as global CFO as Mickey Kalifa departs

22 hours ago

Lucy Shelley

Dept hires David Neal as global CFO as Mickey ...

Kalifa departs after two years with the company.

Why marketers are falling short on retail media this festive season

4 days ago

Junho Lee

Why marketers are falling short on retail media ...

Onsite retail media remains a missed opportunity for many APAC retailers, yet it holds the key to higher profits and loyalty. Moloco's Junho Lee reveals how machine learning and automation can uncover its power this festive season.

3 days ago

Spikes Asia

Spikes Asia 2025: In conversation with PR jury ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

Campaign expands its coverage into Indonesia

3 days ago

Staff Reporters

Campaign expands its coverage into Indonesia

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

3 days ago

Rahat Kapur

Tech On Me: Can OpenAI’s new CMO turn brilliance ...

As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.

Woolley Marketing: An agency village can be the dream team or a disaster

Dec 4, 2024

Darren Woolley

Woolley Marketing: An agency village can be the ...

Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.

Representation Matters

Analysis of over a million ads reveals state of inclusive advertising

4 days ago

Staff Reporters

Analysis of over a million ads reveals state of ...

A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.

Igniting the spark: A how-to-guide for finding inspiration in project ideation, while embracing your identity

Nov 28, 2024

Huitzilli Oronia

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

Nov 6, 2024

Matthew Keegan

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

What will it take for female creatives to get the recognition they’ve long been denied?

Oct 28, 2024

Matthew Keegan

What will it take for female creatives to get the ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

The Work

Brain waves meet horsepower in Audi Vietnam campaign

19 hours ago

Staff Reporters

Brain waves meet horsepower in Audi Vietnam campaign

Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.

Dec 3, 2024

Nikita Mishra

'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning

EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.

Guardian Malaysia wants you to 'own your beautiful' in wellness campaign

Dec 4, 2024

Staff Reporters

Guardian Malaysia wants you to 'own your beautiful' in wellness campaign

The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.

Dec 4, 2024

New campaign shows why Filipino hospitality is above the ordinary

WATCH: BBDO Guerrero's festive spot for Philippine Airlines beautifully captures the essence of "alaga," the Filipino spirit of care and compassion.

Shangri-La delivers enchanting film for the young and young-at-heart

Dec 3, 2024

Ad Nut

Shangri-La delivers enchanting film for the young and young-at-heart

The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.