Carat captures Vodafone global media account
WPP's Wavemaker has held business since 2014.
Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?
The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.
A clown enters our WTF files for the first time, and yes, there are fake tears involved.
See which brands came out on top of our exclusive ranking, part of our Asia's Top 1000 Brands research, carried out with Nielsen.
Plus, news in brief from BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more to come.
"Gone are the days when the idea is to get all the data one can get their hands on."
Chongqing’s SND boutique is arguably one of the most stunning retails space in China.
Fans get to feel impact of professional tackle.
Ahead of the mid-autumn festival, mass lineups returned to Costco as 10,000 bottles of Moutai were sold out in the supermarket within two days.
Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?
There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.
Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.
As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.
THE WORK: 'Make your move' for CloseUp Philippines by MullenLowe Philippines.
THE WORK: 'When I Shine With You' for Ariel Instashine.
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
This year's Disruptors 颠覆者 are shaking things up in the market.
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
In the second part of a two-part series on AI and its effect on content creation in APAC, Shutterstock offers practical examples that show how AI and other technology help your brand streamline content creation into a well-oiled machine.
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