Sun Tzu and the art of running a global creative network
DDB global leader Wendy Clark speaks exclusively with us about clients' need for ...
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The Atifa Silk Interview
5 hours ago
Sun Tzu and the art of running a global creative network
DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.
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Digital
7 hours ago
Live updates from DigitalWorks 2018: takeaways, photos
We present live updates from DigitalWorks in Shanghai, an interactive Chinese-language training workshop for China’s rising stars in the media industry. We'll be posting takeaways and images here in liveblog style (newest stuff at the top).
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Advertising
6 hours ago
Dentsu Isobar names chief business-transformation ...
New position created because clients in Japan are ready for "great leap forward through digital disruption".
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5 hours ago
In brief: Y&R Thailand, Innity, Stir PR, Resonate, more
Our digest of the latest appointments and business wins, updated frequently.
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Advertising
5 hours ago
List of APAC 2018 D&AD Pencil winners
The works listed here have won a Pencil, but colours won't be revealed until tomorrow night.
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PROMOTED
5 hours ago
Creativity or technology: Which will own the future?
CMOs and leaders from Google, Alibaba, Oracle and agencies share their takes on whether it's high tech or high concepts that rule, when they drop by the OMD Backstage Pass studio during Campaign360
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Advertising
1 day ago
Thoughtful Media global president refutes fraud ...
Mark Ingrouille says allegations against him in a TMG company statement are "bollocks"
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Digital
7 hours ago
Social influencers are ditching Snapchat for Instagram
Does this mark the beginning of the end for Snapchat?
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Marketing
2 days ago
You've got the CEO's ear... and nose too
Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.
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Marketing
2 days ago
You've got the CEO's ear... and nose too
Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.
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Advertising
7 hours ago
Vincent Bolloré arrested as part of probe into ...
The billionaire recently stepped down as chairman of Vivendi.
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Media
1 day ago
Dailymotion revamps platform for personalized UX
Dailymotion has redesigned its user experience to match content recommendations with user interest, pushing premium content created by publishers first.
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Marketing
2 days ago
"It could have happened to a lot of people": ...
Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.
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Analysis
2 days ago
Tip Sheet: 5 Countermeasures to blackhat SEO tactics
SEO experts from the APAC regions leading agencies share quick and long-fixes to combat competitors that resort to blackhat tactics to compete.
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Advertising
1 day ago
Photos and highlights from Media360 Indonesia
From upstart local brands to major FMCG leaders, with media agencies and platform owners alongside, the industry gathered to discuss the future of media in Indonesia yesterday in Jakarta.
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Marketing
2 days ago
China’s food brands deal with indigestion overseas
Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.
FEATURED
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Advertising
Apr 18, 2018
New taxi screens make ad-watching all but mandatory
OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.
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Analysis
Apr 17, 2018
Beyond time: How watch brands are adapting to survive
SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.
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Digital
Apr 17, 2018
Go social: From engagement to sales
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
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Advertising
Apr 13, 2018
Zero or hero? Industry polarised on zero-based budgeting
Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.
The Work
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Advertising
2 days ago
No, a keyboard app can't 'prevent tragedy from depression'
Samsung and BBDO claim a new keyboard app performs a kind of emotional autocorrect. But the companies have gone too far in their claims, and the tool doesn't seem to work very well either.
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Advertising
2 days ago
Goats who stare at men in pickup trucks
WORK WORTH A WATCH: 'Not to be outdone' for GM Holden by The Monkeys
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Advertising
Apr 19, 2018
Samsung project helps people with autism run a restaurant independently
Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.
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News
Apr 18, 2018
KFC's new spicy chicken ad makes hot things cool
Ogilvy's new campaign selling Hot & Spicy chicken proves the simplest ads are often the ones we appreciate the most.
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News
Apr 9, 2018
Dove tries to fix Japan's low 'body esteem'
A variation on the 'Sketches' theme aims to raise spirits among the world's least self-confident schoolgirls.
Focus
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Find Your Dream Job
Top of the Charts: Infographics on APAC marketing and advertising topics
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Advertising
Apr 19, 2018
Chinese spend +2.5 hours a day on mobile, surpassing TV
TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.
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Advertising
Mar 27, 2018
Brands struggle with China's video-inventory ...
TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.
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Advertising
Mar 26, 2018
Adspend forecast for China improves significantly: ...
TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.
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Advertising
Mar 12, 2018
APAC marketers most likely to embrace AI: Econsultancy
TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.
Videos
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Events
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Digital
Apr 25, 2018
DigitalWorks
Campaign Asia-Pacific presents DigitalWorks, an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.
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Digital
Apr 25, 2018
Digital360Festival
Developed from Campaign China’s flagship conference Digital360China, the first-ever Digital360Festival aims to be a gathering of key decision-makers from today's leading brands and agencies in China. The festival encompasses DigitalWorks, a learning and networking platform for China's rising stars, and DigialMediaAwards, a celebration of the best digital marketing work, innovation and talent.
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Digital
Apr 26, 2018
Digital Media Awards
The Digital Media Awards China 2018, organised by Campaign, are setting out to celebrate Greater China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.
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Influence
May 23, 2018
MediaWorks
MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.
Galleries
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PARTNER CONTENT
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PROMOTED
Mar 19, 2018
Controlling disruption: the billion-dollar brand ...
The start-up spirit is in high demand, but MNCs face different circumstances and need to look elsewhere for inspiration.
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PROMOTED
Mar 30, 2018
Influencer marketing: Making brands shine
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
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PROMOTED
Apr 9, 2018
AdColony receives TAG certification for fighting ...
The mobile video advertising leader meets stringent requirements from leading advertising accountability group.
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PROMOTED
Apr 4, 2018
Coming back full circle to the human experience design
The value of the human experience design.
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