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Dentsu's biggest opportunity is the US: Tim Andree

The company's international supremo is charting an unsentimental, technology-centr...

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Presenting the 2018 Women to Watch

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Once called 'boring', Zendesk now has 19,000 APAC users

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HP presents three un-stereotypical Japanese women

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Wunderman hires Singapore CEO

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Dentsu's biggest opportunity is the US: Tim Andree
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1 day ago

Dentsu's biggest opportunity is the US: Tim Andree

The company's international supremo is charting an unsentimental, technology-centric course for an entity that wants to avoid becoming a “traditional holding company”.

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Presenting the 2018 Women to Watch
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2 days ago

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Once called 'boring', Zendesk now has 19,000 APAC users
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1 day ago

Once called 'boring', Zendesk now has 19,000 APAC users

Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.

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HP presents three un-stereotypical Japanese women
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1 day ago

HP presents three un-stereotypical Japanese women

New work for the Spectre laptop is a subtle but refreshing break from the TV norm.

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Wunderman hires Singapore CEO
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1 day ago

Wunderman hires Singapore CEO

Former Accenture executive to lead digital agency.

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Investments in CX bear fruit across the board: Research
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2 days ago

Investments in CX bear fruit across the board: Research

The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.

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Mileslife unites 16 air-miles schemes (but not that one)
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2 days ago

Mileslife unites 16 air-miles schemes (but not that ...

Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.

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Briefs: McCann, OMD, Havas, Y&R, PHD, more
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1 day ago

Briefs: McCann, OMD, Havas, Y&R, PHD, more

Keep up with the latest people moves and business wins in our oft-updated digest.

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Campaign to celebrate 50 years with special print magazine
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2 days ago

Campaign to celebrate 50 years with special print ...

Special issue will deliver 50 stories on brands, people, work and trends shaping this dynamic region.

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Campaign to celebrate 50 years with special print magazine
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2 days ago

Campaign to celebrate 50 years with special print ...

Special issue will deliver 50 stories on brands, people, work and trends shaping this dynamic region.

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Weber Shandwick unveils new client-driven agency model
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1 day ago

Weber Shandwick unveils new client-driven agency model

The X Practice is the PR firm’s centralized approach to fuse technology, data sciences, digital innovation and media R&D capabilities to meet clients' evolving needs.

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Clemenger BBDO buys tech consulting firm Levo Digital
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3 days ago

Clemenger BBDO buys tech consulting firm Levo Digital

Deal comes shortly after Omnicom bought management and technology consulting services company Credera.

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Marketing-sales misalignment equals massive waste: LinkedIn
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2 days ago

Marketing-sales misalignment equals massive waste: ...

Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.

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Blockchain to house programmatic buying 'in 2019'
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2 days ago

Blockchain to house programmatic buying 'in 2019'

IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first -- with some saying that scalability will win.

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Can Ikea crack Indian retail?
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2 days ago

Can Ikea crack Indian retail?

The author speaks about his experience at Ikea on day two of the store's existence in India

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Indonesia: Young and populous, but economically cautious
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2 days ago

Indonesia: Young and populous, but economically ...

Indonesia's 260 million people are optimistic, but it doesn't always translate to spending.

FEATURED

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Dentsu wants in on driverless cars
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3 days ago

Dentsu wants in on driverless cars

The company does not want to be left behind as mobility innovation opens up new ways to reach consumers.

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If relevance doesn't cut it with consumers, what will?
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3 days ago

If relevance doesn't cut it with consumers, what will?

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

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Innovation without chaos: Mars global marketing head
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4 days ago

Innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.

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How 6-year-olds in China re-interpreted Chevrolet's logo
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4 days ago

How 6-year-olds in China re-interpreted Chevrolet's logo

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

The Work

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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2 days ago

Asia-Pacific YouTube Ads Leaderboard: July 2017

Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.

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Manulife enlists pop singer, champion climber for HK campaign
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2 days ago

Manulife enlists pop singer, champion climber for HK campaign

'PlanSimple' campaign, through Mcgarrybowen, makes celebs human to stress the importance of financial planning.

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Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'?
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4 days ago

Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'?

Beloved dishes get corrupted with dust and pet fur in a fun and somewhat risky campaign for air-conditioners.

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'Family fire': An excellent film about a nightmare of violence
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Aug 10, 2018

'Family fire': An excellent film about a nightmare of violence

US campaign by Droga5 coins a phrase to raise awareness of accidental gun deaths.

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Indonesian singer Anggun croons for Pantene
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Aug 10, 2018

Indonesian singer Anggun croons for Pantene

Singer wrote the song according to brief from Grey.

Focus

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X-files by Xaxis
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X-files by Xaxis

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

Asia-Pacific YouTube Ads Leaderboard

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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2 days ago

Asia-Pacific YouTube Ads Leaderboard: July 2017

Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.

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Asia-Pacific YouTube Ads Leaderboard: June 2018
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Jul 17, 2018

Asia-Pacific YouTube Ads Leaderboard: June 2018

Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.

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Asia-Pacific YouTube Ads Leaderboard: May 2018
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Jun 21, 2018

Asia-Pacific YouTube Ads Leaderboard: May 2018

Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.

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See the latest Asia-Pacific YouTube Ads Leaderboard
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May 23, 2018

See the latest Asia-Pacific YouTube Ads Leaderboard

A horror-comedy-love story about epayments takes the top spot, while AIS has three spots in the top 10 for the second month in a row.

Videos

Events

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Brand Summit China 2018
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Aug 23, 2018
JW Marriott Hotel Shanghai at Tomorrow Square

Brand Summit China 2018

Brand Summit China is an exclusive opportunity for guests to learn from the best performing brands across the region.

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Agency | Marketer Partnership Awards 2018
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Sep 6, 2018
Singapore

Agency | Marketer Partnership Awards 2018

The most creative and successful campaigns are the ones that reflect a strong relationship between the client and agency. Now in its fifth year, the Agency | Marketer Partnership Awards recognises Asia-Pacific’s most effective client-agency relationships.

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Top 1000 Brands Breakfast Briefing | Singapore
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Sep 6, 2018
Singapore

Top 1000 Brands Breakfast Briefing | Singapore

5000 brands, 82 categories, 14 countries. This year’s Top 1000 Brands report is back. Who took the top spots and who fell behind? As Asia Pacific’s definitive ranking on brand perception, the Top 1000 Brands report and regional events bring together the most notable brands to showcase how they are the best at what they do.

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Spikes Asia Festival of Creativity
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Sep 26, 2018
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.

Galleries

PARTNER CONTENT