Advertising, Marketing, Media, Digital, PR News & more

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Havas announces moves in CRM, events, performance marketing

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas ...

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Cannes juries grapple with new categories

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Capturing hearts and minds: Why neuroscience is integral ...

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"Women to Watch gave me the credibility, conviction and ...

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Latest Cannes APAC winners: Entertainment, Film Craft, ...

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Havas announces moves in CRM, events, performance marketing

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Advertising

21 hours ago

Matthew Miller

Havas announces moves in CRM, events, performance marketing

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.

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Cannes juries grapple with new categories

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Digital

2 hours ago

Robert Sawatzky

Cannes juries grapple with new categories

Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness

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Marketing

1 day ago

Faaez Samadi

Capturing hearts and minds: Why neuroscience is ...

From mirror neurons to brain systems, Deepak Varma at Kantar explains how neuroscience is teaching brands even more about their advertising and audiences.

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Advertising

Jun 11, 2018

Olivia Parker

"Women to Watch gave me the credibility, conviction ...

Last year's Women to Watch candidates tell us what making the list has meant to them and why they'd encourage others to nominate themselves. Nominations are now open for the 2018 list — enter before the deadline on July 6.

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Latest Cannes APAC winners: Entertainment, Film Craft, Industry Craft and more

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Advertising

20 hours ago

Latest Cannes APAC winners: Entertainment, Film ...

Asian work put up a strong showing in the Cannes Lions awards last night.

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YouTube launches tools for advertisers to experiment and remix in real-time

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Advertising

1 day ago

Emily Tan

YouTube launches tools for advertisers to experiment and remix in real-time

Creative and analytical tools allow advertisers and agencies to test ads before a formal launch.

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Move and win roundup: Week of June 18, 2018

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Opinion

2 days ago

Staff Reporters

Move and win roundup: Week of June 18, 2018

McCann, Ogilvy, Initiative and more, in our weekly collection of people moves and account news.

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Twitter CMO: We offer brands a first-mover advantage

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Digital

1 day ago

Robert Sawatzky

Twitter CMO: We offer brands a first-mover advantage

Leslie Berland's #HereWeAre initiative dovetails with her message for brands to build purpose on Twitter.

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Day 3 Cannes live lowdown: breakfasts, breaking news and more

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Advertising

19 hours ago

Matthew Miller

Day 3 Cannes live lowdown: breakfasts, breaking ...

With the Festival well underway and plenty of Lions to celebrate, our editors wrap up the essential need-to-knows from the Croissette.

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Advertising

19 hours ago

Matthew Miller

Day 3 Cannes live lowdown: breakfasts, breaking ...

With the Festival well underway and plenty of Lions to celebrate, our editors wrap up the essential need-to-knows from the Croissette.

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Asia-Pacific YouTube Ads Leaderboard: May 2018

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Advertising

21 hours ago

Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: May 2018

Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.

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Pubmatic battles adtech tax with cloud offering

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Digital

23 hours ago

Babar Khan Javed

Pubmatic battles adtech tax with cloud offering

PubMatic's new cloud offering aims to help publishers of all sizes own their programmatic ecosystem while reducing costs and focusing on monetization.

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Advertising

1 day ago

Matthew Miller

Alibaba and Kantar claim to redefine brand-building ...

Kantar’s validation of Alibaba’s Consumer Asset KPI will help CMOs optimise their brand-building activities within Alibaba's ecosystem, according to the companies.

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Snack food advertising: self-regulate or be damned

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Analysis

2 days ago

David Blecken

Snack food advertising: self-regulate or be damned

The second in a series on 'responsible advertising' looks at the pressure piling up on global food giants as people demand action to curb childhood obesity.

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Key APAC markets driving global adspend growth

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Advertising

1 day ago

Soon Chen Kang 江欣珍

Key APAC markets driving global adspend growth

China, India, Japan and the Philippines are identified by both Zenith and GroupM as the markets making the biggest contributions to global adspend growth.

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Advertising

2 days ago

Robert Sawatzky

What CMOs are thinking in Cannes

As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.

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Analysis

2 days ago

China's top mobile-friendly brands

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

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Print & Publishing winners: Cannes Lions 2018

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Advertising

1 day ago

Staff Reporters

Print & Publishing winners: Cannes Lions 2018

Ogilvy Hong Kong's 'Birdland' series strikes Gold again in a largely underwhelming category for APAC.

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Digital

1 day ago

Staff Reporters

Heinemann APAC hires digital agency

Appointment is specific to Hong Kong market.

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Exile Hiro set to introduce Japan's LDH to world at Cannes

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Analysis

Jun 14, 2018

David Blecken

Exile Hiro set to introduce Japan's LDH to world at Cannes

An eclectic talent-management and entertainment company run by a well-known Japanese dancer turned producer is making a play for worldwide brand attention next week.

The football star appears alongside local social influencers.

Focus

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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Asia's Top 1000 Brands

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Country Rankings

4 days ago

Jenny Chan 陳詠欣

China's top 100 brands for 2018

Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.

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Country Rankings

4 days ago

Jenny Chan 陳詠欣

China's top local brands

Chinese consumers declare Alibaba, Haier and Huawei their favourite local brands. What's behind their appeal?

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Country Rankings

4 days ago

Jenny Chan 陳詠欣

China's top mobile-friendly brands

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

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'Winning brands' in China are more likely to be native: Nielsen

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Analysis

4 days ago

Nielsen

'Winning brands' in China are more likely to be ...

Thanks to a burgeoning middle class and growing digital spend, China's outlook and consumer confidence levels remain optimistic, particularly for local and premium brands.