'People want to do more than shop online': Shopee's head of marketing

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactio...

Publicis Luxe appoints North Asia MD

How brands can get noticed in hyper-socialised China

TSLA bags regional Marriott Bonvoy win

Let your jeans age the way you do—gracefully

14 hours ago

'People want to do more than shop online': Shopee's head of marketing

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

13 hours ago

Publicis Luxe appoints North Asia MD

Tasked with managing the Publicis Luxe team in China, Mikaël Henry has 26 years of leadership experience in the beauty and personal care industry including a stint with L’Oréal in multiple markets.

13 hours ago

How brands can get noticed in hyper-socialised China

The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.

1 day ago

TSLA bags regional Marriott Bonvoy win

The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.

12 hours ago

Let your jeans age the way you do—gracefully

A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.

1 day ago

Should all brands rush to enter the metaverse?

As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.

1 day ago

Publicis appoints co-CEOs in Thailand

The network has replaced long-time leader Songkran "Jod" Sethesompobe with two new leaders under a co-CEO structure.

1 day ago

Why Gen Z is so important to SK-II and its 'Pitera ...

Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.

2 days ago

PR Awards Asia 2022: Shortlist revealed

See which agencies, campaigns and talents made the cut this year.

3 days ago

Unilever's Samir Singh: Sustainability shouldn't ...

In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.

1 day ago

Meta introduces greater transparency to political ...

Meta said it was committed to 'meaningful transparency, while also protecting people's privacy'.

1 day ago

Scott Hagedorn joins Publicis Groupe in global ...

Long-time Omnicom Media Group exec will be responsible for designing solutions that tap into Publicis’ technology, creative, media and data capabilities.

1 day ago

Starbucks pulls brand out of Russia

The American coffee giant follows McDonald’s in exit following business suspension.

1 day ago

A rush of moves and wins to start the week

Havas Media Group Singapore appoints a chief commercial officer, Apco Worldwide relocates its healthcare leader, Yellow.ai and Ampverse appoint marketing heads, plus more news to kick off this week's roundup.

2 days ago

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.

Agency Report Cards

May 18, 2022

BBDO's ups and downs stabilises in 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.

May 17, 2022

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

May 9, 2022

Publicis Creative defends agency brands under ...

AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.

Apr 25, 2022

ADK Group’s aggressive digital drive

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.

People to watch

Jan 27, 2022

Presenting the 2022 Women to Watch Greater China

Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.

Nov 10, 2021

40 Under 40 2021: Proven leaders with ample ...

Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.

Sep 2, 2021

Women to Watch 2021: Celebrating the torchbearers ...

Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.

Jun 17, 2021

Asia-Pacific Power List 2021: Meet the region's 50 ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

The Work

2 days ago

An endearing ode to everyday biscuit moments

With the help of The Neighbourhood, Australian biscuit brand Arnott’s releases a montage of familiar moments that include the conglomerate’s many snack brands.

May 19, 2022

Dove creates a multitasking metaverse experience for busy moms

AD NUT'S RANT OF THE WEEK: Baby Dove's #RealMomsVillage proposes it can be a place where mothers in the Philippines can 'unwind, socialise and be productive all at once'. But do new mothers have time to 'gain incentives' in the metaverse?

May 19, 2022

Hennessy and NBA give tattered basketball court a makeover

INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.

May 18, 2022

Curiously colourful creatures conquer new HP campaign

The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.

May 17, 2022

Prudential and RGA pair up to challenge family unit norms

The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.

Focus

Ready, set, test: Make the most of your ad on TikTok

Crack the science of shortform with Test with TikTok, the video platform’s new playbook for Southeast Asia-based brands.

Strategies for brand building and customer acquisition

This hub is a collection of exclusive insights for marketing leaders, brought to you by Nielsen and Campaign Asia. Below, you'll find in-depth analysis of key themes from Nielsen's 2022 Global Annual Marketing Report, along with more insights that will guide you in your marketing strategy for 2022.

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2021 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Events

Jun 1, 2022
Virtual and Singapore

Campaign Leading Change 2022

Campaign Leading Change returns with a workshop in Singapore and a virtual content programme for leaders on 1 June.

Jun 30, 2022
Virtual, APAC

Diversity Talks: inching the DEI needle forward

Join Essence and Campaign Asia-Pacific at Diversity Talks, a virtual event focused on diversity, equity and inclusion (DEI) initiatives across APAC.

Jun 8, 2022
Virtual

PR Awards Asia 2022

PR Awards Asia 2022 returns with 4 new award categories. Enter now to get recognised for your remarkable PR work.

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