Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 ...

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal ...

L'Oréal Korea names GroupM as media partner of record

Spikes Asia 2025: In conversation with juror Seung-jae ...

Publicis agencies lead Agency of the Year 2024 APAC awards

17 hours ago

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.

6 hours ago

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG ...

Sadoun said new holding company 'will require every leader to be focused internally on integration'.

18 hours ago

L'Oréal Korea names GroupM as media partner of record

GroupM’s remit in Korea will include all media planning and buying.

16 hours ago

Spikes Asia 2025: In conversation with juror ...

Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and what it means to lead a Korean independent agency to Spike-winning success.

1 day ago

Publicis agencies lead Agency of the Year 2024 APAC ...

Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.

18 hours ago

Why Australia's social media ban impacts global marketers

With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger audiences move offline and platform trust erodes, marketers must fundamentally rethink their approach to reaching consumers, argues Veridooh co-CEO Mo Moubayed.

1 day ago

Publicis reigns at SEA Agency of the Year 2024

Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.

1 day ago

Special Group dominates at ANZ's Agency of the Year

Special and Howatson+Company were the only agencies to win more than one Gold on the night, but The Monkeys scooped the coveted Gold for Australia Creative Agency of the Year.

19 hours ago

Media & Marketing Charity Lunch raises funds for ...

Over 85 senior media and marketing leaders came together to raise over HK$1.1 million for the Hong Kong charity in support of vulnerable children and families.

1 day ago

Timeline of a mega-merger: The origins of Omnicom ...

See the full timeline of advertising's new powerhouse merger here.

1 day ago

40 Under 40 2024: Neel Chhaya, DDB Group

A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.

2 days ago

Vivendi shareholders approve historic four-way ...

Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.

3 days ago

Adland reacts to Omnicom-IPG mega-merger

The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.

4 days ago

Luckin Coffee to take on Starbucks in Hong ...

BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.

2 days ago

AKQA restructures into three P&Ls, names CEOs to ...

Brian Vella, managing partner in APAC, is now chief executive of the region.

Representation Matters

Dec 5, 2024

Analysis of over a million ads reveals state of ...

A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.

Nov 28, 2024

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

Nov 6, 2024

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

Oct 28, 2024

What will it take for female creatives to get the ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

The Work

17 hours ago

Vanilla Ice is ice cold in hilarious beer campaign

The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.

3 days ago

Brain waves meet horsepower in Audi Vietnam campaign

Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.

Dec 3, 2024

'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning

EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.

Dec 4, 2024

Guardian Malaysia wants you to 'own your beautiful' in wellness campaign

The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.

Dec 4, 2024

New campaign shows why Filipino hospitality is above the ordinary

WATCH: BBDO Guerrero's festive spot for Philippine Airlines beautifully captures the essence of "alaga," the Filipino spirit of care and compassion.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Dec 5, 2024
InterContinental Singapore

Living it Up: Forging Deep Connections Between ...

An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.

Dec 10, 2024
The Ritz Carlton Millenia

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

Apr 10, 2025
Shanghai

Digital Media Awards 2025

Exciting news! The Digital Media Awards 2025 are now open for entries!

Apr 24, 2025
Hong Kong

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

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BY PR NEWSWIRE