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Sun Tzu and the art of running a global creative network

DDB global leader Wendy Clark speaks exclusively with us about clients' need for ...

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Live updates from DigitalWorks 2018: takeaways, photos

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Dentsu Isobar names chief business-transformation officer

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In brief: Y&R Thailand, Innity, Stir PR, Resonate, more

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List of APAC 2018 D&AD Pencil winners

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Sun Tzu and the art of running a global creative network
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Sun Tzu and the art of running a global creative network

DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.

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Live updates from DigitalWorks 2018: takeaways, photos
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7 hours ago

Live updates from DigitalWorks 2018: takeaways, photos

We present live updates from DigitalWorks in Shanghai, an interactive Chinese-language training workshop for China’s rising stars in the media industry. We'll be posting takeaways and images here in liveblog style (newest stuff at the top).

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Dentsu Isobar names chief business-transformation officer
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6 hours ago

Dentsu Isobar names chief business-transformation ...

New position created because clients in Japan are ready for "great leap forward through digital disruption".

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In brief: Y&R Thailand, Innity, Stir PR, Resonate, more
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5 hours ago

In brief: Y&R Thailand, Innity, Stir PR, Resonate, more

Our digest of the latest appointments and business wins, updated frequently.

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List of APAC 2018 D&AD Pencil winners
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5 hours ago

List of APAC 2018 D&AD Pencil winners

The works listed here have won a Pencil, but colours won't be revealed until tomorrow night.

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Thoughtful Media global president refutes fraud allegations
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1 day ago

Thoughtful Media global president refutes fraud ...

Mark Ingrouille says allegations against him in a TMG company statement are "bollocks"

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Social influencers are ditching Snapchat for Instagram
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7 hours ago

Social influencers are ditching Snapchat for Instagram

Does this mark the beginning of the end for Snapchat?

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You've got the CEO's ear... and nose too
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2 days ago

You've got the CEO's ear... and nose too

Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.

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You've got the CEO's ear... and nose too
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2 days ago

You've got the CEO's ear... and nose too

Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.

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Vincent Bolloré arrested as part of probe into corruption allegations
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7 hours ago

Vincent Bolloré arrested as part of probe into ...

The billionaire recently stepped down as chairman of Vivendi.

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Dailymotion revamps platform for personalized UX
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1 day ago

Dailymotion revamps platform for personalized UX

Dailymotion has redesigned its user experience to match content recommendations with user interest, pushing premium content created by publishers first.

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2 days ago

"It could have happened to a lot of people": ...

Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.

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Tip Sheet: 5 Countermeasures to blackhat SEO tactics
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2 days ago

Tip Sheet: 5 Countermeasures to blackhat SEO tactics

SEO experts from the APAC regions leading agencies share quick and long-fixes to combat competitors that resort to blackhat tactics to compete.

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Photos and highlights from Media360 Indonesia
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1 day ago

Photos and highlights from Media360 Indonesia

From upstart local brands to major FMCG leaders, with media agencies and platform owners alongside, the industry gathered to discuss the future of media in Indonesia yesterday in Jakarta.

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China’s food brands deal with indigestion overseas
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2 days ago

China’s food brands deal with indigestion overseas

Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.

FEATURED

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New taxi screens make ad-watching all but mandatory
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Apr 18, 2018

New taxi screens make ad-watching all but mandatory

OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.

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Beyond time: How watch brands are adapting to survive
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Apr 17, 2018

Beyond time: How watch brands are adapting to survive

SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.

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Go social: From engagement to sales
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Apr 17, 2018

Go social: From engagement to sales

Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.

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Zero or hero? Industry polarised on zero-based budgeting
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Apr 13, 2018

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.

The Work

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No, a keyboard app can't 'prevent tragedy from depression'
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2 days ago

No, a keyboard app can't 'prevent tragedy from depression'

Samsung and BBDO claim a new keyboard app performs a kind of emotional autocorrect. But the companies have gone too far in their claims, and the tool doesn't seem to work very well either.

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Goats who stare at men in pickup trucks
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2 days ago

Goats who stare at men in pickup trucks

WORK WORTH A WATCH: 'Not to be outdone' for GM Holden by The Monkeys

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Samsung project helps people with autism run a restaurant independently
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Apr 19, 2018

Samsung project helps people with autism run a restaurant independently

Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.

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KFC's new spicy chicken ad makes hot things cool
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Apr 18, 2018

KFC's new spicy chicken ad makes hot things cool

Ogilvy's new campaign selling Hot & Spicy chicken proves the simplest ads are often the ones we appreciate the most.

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Dove tries to fix Japan's low 'body esteem'
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Apr 9, 2018

Dove tries to fix Japan's low 'body esteem'

A variation on the 'Sketches' theme aims to raise spirits among the world's least self-confident schoolgirls.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Top of the Charts: Infographics on APAC marketing and advertising topics

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Chinese spend +2.5 hours a day on mobile, surpassing TV
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Apr 19, 2018

Chinese spend +2.5 hours a day on mobile, surpassing TV

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

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Brands struggle with China's video-inventory crunch: OMD
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Mar 27, 2018

Brands struggle with China's video-inventory ...

TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.

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Adspend forecast for China improves significantly: Zenith
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Mar 26, 2018

Adspend forecast for China improves significantly: ...

TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.

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APAC marketers most likely to embrace AI: Econsultancy
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Mar 12, 2018

APAC marketers most likely to embrace AI: Econsultancy

TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.

Videos

Events

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DigitalWorks
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Apr 25, 2018
Shanghai

DigitalWorks

Campaign Asia-Pacific presents DigitalWorks, an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

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Digital360Festival
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Apr 25, 2018
JW Marriott Hotel Shanghai at Tomorrow Square

Digital360Festival

Developed from Campaign China’s flagship conference Digital360China, the first-ever Digital360Festival aims to be a gathering of key decision-makers from today's leading brands and agencies in China. The festival encompasses DigitalWorks, a learning and networking platform for China's rising stars, and DigialMediaAwards, a celebration of the best digital marketing work, innovation and talent.

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Digital Media Awards
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Apr 26, 2018
Shanghai

Digital Media Awards

The Digital Media Awards China 2018, organised by Campaign, are setting out to celebrate Greater China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

Galleries

PARTNER CONTENT

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