Ogilvy China at 30: Chris Reitermann on where the agency goes from here

To mark the 30th anniversary of Ogilvy opening its first office in Mainland ...

Cannes: APAC agencies win one Grand Prix, three more golds

Alibaba lights Olympic marketing campaign

KFC unapologetic about its bunless chicken 'sandwiches'

12 hours ago

Ogilvy China at 30: Chris Reitermann on where the agency goes from here

To mark the 30th anniversary of Ogilvy opening its first office in Mainland China, the long-standing CEO takes Campaign China on a journey through its past, and discusses its outlook for the future.

16 hours ago

Cannes: APAC agencies win one Grand Prix, three ...

Ogilvy Pakistan won a Grand Prix and DDB Mudra, Saatchi & Saatchi Melbourne and DDB New Zealand added golds as Cannes Lions released its second batch of 2021 winners late Tuesday. See all the APAC winners here.

15 hours ago

Alibaba lights Olympic marketing campaign

Alibaba CMO Chris Tung tells us about the company’s marketing campaign, as well as its technological support for the Tokyo games and the upcoming Beijing Winter Olympics.

12 hours ago

KFC unapologetic about its bunless chicken 'sandwiches'

The brand doubles and triples down on decadence in a new campaign from The Secret Little Agency.

20 hours ago

Behind the scenes: Media Lions jury chair Philippa Brown on this year’s crop of ...

The CEO of PHD Worldwide talks about major themes from this year’s Media Lions shortlist.

20 hours ago

Unilever's Aline Santos: Ad industry remains ...

'If we expect governments and NGOs to solve the world's problems, we are going to be waiting for the rest of our lives.'

14 hours ago

Newsmakers: Fonterra, Leo Burnett, more

Fonterra names new marketers in Southeast Asia. Leo Burnett Australia announces a leadership change. Plus news from Weber Shandwick, Mini, Cartelux, 72andSunny Singapore, Outreach Nepal, ADA, R/GA Singapore and many more.

18 hours ago

Cannes: Saturday Morning and Procter & Gamble ...

The short film series reclaims the time it took to end George Floyd’s life and fills it with stories of Black joy.

19 hours ago

Cannes Lions: 'Project Free Period' wins creative ...

The winners of the Creative Strategy and Creative Data Lions were announced on Tuesday.

20 hours ago

Cannes Lions: Ogilvy and Telenor Pakistan scoop ...

Volkswagen UK, HSBC UK and AB InBev USA among Gold Lions winners.

1 day ago

Grey Malaysia wins Grand Prix in Warc effectiveness ...

'The unforgettable bag' wins the top prize in the customer experience category, while New Zealand wins the most awards and KFC Australia is the most awarded brand.

20 hours ago

Chris Kay to relocate to UK as Saatchi & Saatchi CEO

Kay is currently the global partner and Asia-Pacific CEO at 72andSunny, based in Australia.

1 day ago

Foodpanda's marketing VP on the many rewards of ...

Idan Haim, APAC VP of growth and marketing, talks to us about the content, cost, and talent efficiencies of in-housing and how it’s led to resounding success for the brand.

19 hours ago

Cannes Lions: Burger King wins Grands Prix in ...

R/GA San Francisco also won top prize for Reddit campaign 'Superb Owl'.

People to watch

Jun 17, 2021

Asia-Pacific Power List 2021: Meet the region's 50 ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

May 21, 2021

Tech MVP 2021: Presenting the Most Valuable ...

A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.

Feb 3, 2021

Revealed: 20 Women to Watch in Greater China ...

Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.

Nov 18, 2020

40 Under 40 2020: Top-tier talent transforming ...

Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.

Cannes Lions 2021

16 hours ago

Cannes: APAC agencies win one Grand Prix, three ...

Ogilvy Pakistan won a Grand Prix and DDB Mudra, Saatchi & Saatchi Melbourne and DDB New Zealand added golds as Cannes Lions released its second batch of 2021 winners late Tuesday. See all the APAC winners here.

18 hours ago

Cannes: Saturday Morning and Procter & Gamble ...

The short film series reclaims the time it took to end George Floyd’s life and fills it with stories of Black joy.

19 hours ago

MSL, BCW and LLYC among winners as ad agencies ...

Advertising agencies have dominated the major prizes of the PR Lions, including two Grand Prix awards.

19 hours ago

Cannes Lions: Burger King wins Grands Prix in ...

R/GA San Francisco also won top prize for Reddit campaign 'Superb Owl'.

The Work

1 day ago

Australia ad pros attack 'Only one in the room' syndrome

A collective of Australian adlanders has made an absolutely fabulous fashion parody video to kick off an effort to improve diversity in the rooms where it happens in the industry.

2 days ago

All-kitten band croons about 'ameowzing' deals for Atome

Promoting its buy-now, pay-later service in Malaysia, Indonesia and Hong Kong, Atome put together an all-feline supergroup which not only released a music video but also hosted livestreams.

2 days ago

The 'Tough Turban': Protective headwear for Sikh motorcyclists

A turban that looks and feels like fabric but provides some level of impact protection is not only a cool design case study but also a great example of making something for a community—rather than just marketing to it.

Jun 18, 2021

Don't do what these Dew dudes do

Ridiculous ad of the week: A missed train connection results in some very reckless driving (and drinking) in a spot by Wunderman Thompson for Mountain Dew.

Jun 17, 2021

A serving of untiring fathers, with a side of Jollibee

The fast-food chain, along with McCann Worldgroup Philippines, reminds us of pandemic-tinged stories of sacrifice and struggle on the occasion of Father's Day.

Focus

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

Leadership Hub: 2020 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

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As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Events

Jun 30, 2021
https://rebrand.ly/nhpgbqm

[Watch Live] Diversity Talks 2021

Join us at Diversity Talks 2021 to Campaign Asia is joined by Essence alongside an array of influential leaders for a fireside chats to talk about diversity and inclusivity at workplaces.

Jun 30, 2021
Virtual

OTT 101: A Masterclass for Agencies

Join us for a masterclass on OTT designed to help you develop your knowledge.

Jul 15, 2021
Virtual

OTT 101: A Masterclass for Brands

Join us for a masterclass on OTT designed to help you learn how to get started.

Sep 9, 2021
Asia-Pacific

Best Places To Work Asia 2021

Celebrate top PR & Comms employers in APAC

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE