Carat captures Vodafone global media account
WPP's Wavemaker has held business since 2014.
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Media
1 hour ago
Carat captures Vodafone global media account
WPP's Wavemaker has held business since 2014.
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Advertising
4 hours ago
The soul-feeding habits of 6 leading creative minds
Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?
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Advertising
1 day ago
For DAN's new APAC CEO Ashish Bhasin, the sequel is ...
The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.
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Advertising
20 hours ago
FCB NZ copywriter hires clown for redundancy meeting
A clown enters our WTF files for the first time, and yes, there are fake tears involved.
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PROMOTED
4 days ago
Reaching out to China’s lower-tier cities
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
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1 day ago
The top 100 brands among Vietnam consumers
See which brands came out on top of our exclusive ranking, part of our Asia's Top 1000 Brands research, carried out with Nielsen.
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Digital
Sep 11, 2019
APAC CMOs hunt for new help
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
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23 hours ago
WPP appoints Christina Peyton to marketing and ...
Plus, news in brief from BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more to come.
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Digital
1 day ago
Advertisers are drowning in data, Kantar study says
"Gone are the days when the idea is to get all the data one can get their hands on."
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Marketing
1 day ago
The hottest retail interior in China is not in ...
Chongqing’s SND boutique is arguably one of the most stunning retails space in China.
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Marketing
1 day ago
Mastercard lets fans experience full force of rugby ...
Fans get to feel impact of professional tackle.
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Advertising
3 days ago
Spikes Asia’s See It Be It finalists revealed
Ten inspiring women in creative positions have been chosen to take part in the acceleration programme for future leaders.
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News
4 days ago
How Chinese liquor brand Moutai is using Costco to ...
Ahead of the mid-autumn festival, mass lineups returned to Costco as 10,000 bottles of Moutai were sold out in the supermarket within two days.
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Marketing
4 days ago
Chinese consumers angered by Muji
Add "French Concession" to the list of things brands might want to avoid mentioning in China.
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Advertising
4 days ago
'It works because it's Louis f*cking Vuitton': ...
Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?
Asia's Top 1000 Brands 2019
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Marketing
2 hours ago
New opportunities in 'star-performer' Vietnam
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
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Marketing
Sep 9, 2019
Will Apple ever be able to outdo South Korea’s ...
There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.
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Marketing
Sep 9, 2019
Tech and auto giants a source of pride for South ...
Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.
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Marketing
Sep 9, 2019
Political and economic tension fuels uncertainty ...
As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.
The Work
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Advertising
1 day ago
Is there anything 5G can't do?
THE WORK: 'Huxley' for Vodafone New Zealand by DDB New Zealand with Sweetshop.
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Advertising
23 hours ago
Petronas celebrates an introvert from Sabah
THE WORK: 'Uni' for Petronas by IPG Mediabrands Malaysia.
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Advertising
4 days ago
KFC wants to plan your wedding
A new campaign from Ogilvy Sydney is giving Aussie couples the chance to ‘put a wing on it’.
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Advertising
4 days ago
Try to resist these toothpaste love stories from the Philippines
THE WORK: 'Make your move' for CloseUp Philippines by MullenLowe Philippines.
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Advertising
4 days ago
Legendary Filipino vocalist sings an ode to old outfits
THE WORK: 'When I Shine With You' for Ariel Instashine.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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Behind the Brands
Aug 29, 2019
Brand Summit China 2019
Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.
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Digital
Sep 4, 2019
Brand Exchange Thailand
Join us at Bangkok’s premier brand marketers' gathering.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Nov 27, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
3 days ago
DoubleVerify Roundtable: How to maximise media quality
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
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PROMOTED
4 days ago
Reaching out to China’s lower-tier cities
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
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PROMOTED
4 days ago
Delving into AI and Content Creation: Part II
In the second part of a two-part series on AI and its effect on content creation in APAC, Shutterstock offers practical examples that show how AI and other technology help your brand streamline content creation into a well-oiled machine.
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PROMOTED
Sep 11, 2019
Differentiation is our strength
Dentsu's Dick van Motman on the unique qualities and diversity his evolving agency network brings to the table
Top news, insights and analysis every weekday
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Most Read
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1 Dentsu Aegis Network names APAC CEO
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4 McCann Worldgroup names Japan CEO
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7 Grey makes Nirvik Singh global COO
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8 Singapore Media Awards winners announced
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