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Without cookies, what targeting options do advertisers have?

Online IDs, panel-based attribution, browser segmented-audiences, contextual ...

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Genesis and Six Degrees combine under BCW India

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WPP AUNZ acquires New Zealand martech specialist Dominion

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Energy drink spotlights Vietnam's everyday heroes

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Without cookies, what targeting options do advertisers have?
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13 hours ago

Without cookies, what targeting options do advertisers have?

Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.

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Genesis and Six Degrees combine under BCW India
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8 hours ago

Genesis and Six Degrees combine under BCW India

Burson Cohn and Wolfe completes 100 per cent acquisition of Six Degrees BCW

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WPP AUNZ acquires New Zealand martech specialist Dominion
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15 hours ago

WPP AUNZ acquires New Zealand martech specialist ...

The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.

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Energy drink spotlights Vietnam's everyday heroes
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14 hours ago

Energy drink spotlights Vietnam's everyday heroes

The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.

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2020 Lunar New Year film festival
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13 hours ago

2020 Lunar New Year film festival

Watch all the Year of the Rat ads our resident squirrel Ad Nut has collected, including standout work from Nike, Apple and Airbnb.

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Industry plans three-pronged attack to fight deluge of harmful content
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18 hours ago

Industry plans three-pronged attack to fight deluge ...

Ad industry unveils 'consistent' strategy in war on harmful online content.

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AI cricket commentator wins grand prix for Mindshare Sydney in Warc Media Awards
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1 day ago

AI cricket commentator wins grand prix for ...

The agency's work for Foxtel takes the top prize in the awards for effective use of technology; PHD Hong Kong, PHD China, Mindshare China and OMD Singapore also earned recognition.

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Starhub to offer Amazon Prime as a signup perk
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15 hours ago

Starhub to offer Amazon Prime as a signup perk

New and renewing mobile customers will get three months of free Prime membership.

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Meet the 2019 40 Under 40: Akanksha Jain
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18 hours ago

Meet the 2019 40 Under 40: Akanksha Jain

Read about Akanksha Jain of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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Take this Subaru and call me in the morning
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14 hours ago

Take this Subaru and call me in the morning

Clever campaign treats a car as if it were a prescription medicine.

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Amazon becomes first to pass $200bn brand valuation
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18 hours ago

Amazon becomes first to pass $200bn brand valuation

Tech giant is world's most valuable brand for third year running.

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Netflix sees biggest jump in APAC memberships in Q4
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1 day ago

Netflix sees biggest jump in APAC memberships in Q4

SVoD service also announces deal with Japan's Pokémon global subsidiary to premiere newest animated movie exclusively on Netflix outside Japan and Korea.

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Indonesian and Thai consumers most chatty about brands online: Nielsen
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1 day ago

Indonesian and Thai consumers most chatty about ...

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

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Expert SEA e-commerce advice
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1 day ago

Expert SEA e-commerce advice

The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.

People to watch

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40 under 40 2019: Asia-Pacific's top rising talent
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Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

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Presenting the 2019 Women to Watch
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Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

The Work

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Don't miss Airbnb China's CNY film
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1 day ago

Don't miss Airbnb China's CNY film

The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.

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Anomaly 'fires' Aussie staff to help devastation Down Under
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18 hours ago

Anomaly 'fires' Aussie staff to help devastation Down Under

'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'

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AIA shows Malaysia the 'Ong-ly way' to prosper
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1 day ago

AIA shows Malaysia the 'Ong-ly way' to prosper

CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.

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KFC takes heat for 'sexist grooming'
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2 days ago

KFC takes heat for 'sexist grooming'

The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.

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AirAsia shows CNY travel through a young boy's eyes
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2 days ago

AirAsia shows CNY travel through a young boy's eyes

The airline plays up the childlike wonder of flying to see family for Chinese New Year.

Focus

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Lifetime Value Creator, LOTTE
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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

2020 Chinese New Year advertising and marketing

Premium
Don't miss Airbnb China's CNY film
Premium
1 day ago

Don't miss Airbnb China's CNY film

The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.

Premium
AIA shows Malaysia the 'Ong-ly way' to prosper
Premium
1 day ago

AIA shows Malaysia the 'Ong-ly way' to prosper

CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.

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The gratuitous Lunar New Year product showcase
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2 days ago

The gratuitous Lunar New Year product showcase

Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.

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AirAsia shows CNY travel through a young boy's eyes
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2 days ago

AirAsia shows CNY travel through a young boy's eyes

The airline plays up the childlike wonder of flying to see family for Chinese New Year.

Events

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Campaign360 2020
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Mar 4, 2020
Raffles Singapore

Campaign360 2020

Campaign360 is Asia-Pacific's high-level event for media and marketing professionals, bringing you the best in the business for a day of unparalleled content and networking.

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Digital360 Festival 2020
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Apr 22, 2020
Shanghai

Digital360 Festival 2020

Enter next wave of digital marketing with emergency of 5G

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Event Marketing Awards 2020
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Mar 17, 2020
Hong Kong

Event Marketing Awards 2020

Campaign is delighted to open entries for the 4th Event Marketing Awards!

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE