Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia

With localised strategy, strong fan engagement, and Disney’s knack for storytellin...

Over 50% of APAC marketers plan to cut ad spend in 2025: ...

Publicis Groupe acquires influencer agency Captiv8

Coca-Cola and WPP renew global marketing partnership

6 hours ago

Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.

8 hours ago

Over 50% of APAC marketers plan to cut ad spend in ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

5 hours ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

1 day ago

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

6 hours ago

TBWA Sydney's ECD exits

After working for TBWA Sydney for over nine years, Katrina Alvarez-Jarratt has departed the agency.

6 hours ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

7 hours ago

Jetpac and Ballsy call for virgin travellers to ...

In a world of same-same travel ads, this one pops.

2 days ago

Rethinking SEO: How Google's AI Overviews are ...

With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with declining click-through rates and the need to adapt their SEO strategies.

4 days ago

Spark Foundry and EssenceMediacom vie for top spot ...

WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position after winning Shanghai General Motors.

1 day ago

Google enhances ads portfolio with new AI-powered ...

The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.

3 days ago

Omnicom set targets to cut staff costs by 10%

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

4 days ago

Connie Chan exits OMD China for Stagwell; Linda ...

Chan, who transformed OMD China into a growth powerhouse, will move from Shanghai to Singapore to take on a regional role with Stagwell.

May 15, 2025

WPP Media: How did one of the world’s biggest comms ...

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

May 15, 2025

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.

Agency Report Cards 2024

5 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

6 hours ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

1 day ago

Agency Report Card 2024: Dentsu Media

Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.

4 days ago

Agency Report Card 2024: Dentsu Creative

Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.

Market Shake-ups

1 day ago

GroupM tells staff about redundancies as restructure...

Employees being informed this week about roles at risk of redundancy.

4 days ago

Why has GroupM lost its way for so long? The buck ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

May 14, 2025

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

May 14, 2025

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

The Work

1 day ago

A rousing speech about making your beer dreams come true

Balter Brewing Co’s cheeky new campaign parodies motivational speeches to remind us all that good beer is within reach.

2 days ago

Baby shark in Greenpeace film is distraught by overfishing

In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.

2 days ago

Samsung ushers in a new era of AI TV

Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.

3 days ago

Meet Lemon Man, Cass Beer's new mascot

In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.

4 days ago

Tim Hortons fuels the 'Canadian Dream' in new campaign

Kiefer Sutherland Asks, “How Come We Never Talk About the Canadian Dream?”

Focus

Unlocking China Opportunities

Your Guide to Understanding Evolving Consumer Preferences by Alibaba

Getting real How eos became Gen Z’s most-loved ...

Behind the scenes of the most effective marketing campaign in the world

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Apr 15, 2025
Jakarta

Campaign Spotlight Indonesia 2025

Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.

May 27, 2025
Marina Bay Sands

Campaign360 2025 Singapore

Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.

May 12, 2025
Bangkok

MediaWorks 2025

MediaWorks 2025 Returns to Bangkok from 12-14 May

May 27, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

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