'All in' on a 'better and more prosperous marketplace'
President Michael Rubenstein believes being part of AT&T will help AppNexus—soon ...
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News
11 hours ago
'All in' on a 'better and more prosperous marketplace'
President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.
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11 hours ago
Just out: New Zealand's top 100 brands
We reveal our exclusive ranking and analysis of the top brands among Kiwis.
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Advertising
14 hours ago
Third-party data and cookies: Confusion explained
Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.
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Digital
16 hours ago
Alibaba Group reports 42% revenue gain
China retail grew 40%, while international retail increased by 29%.
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News
12 hours ago
Does the dictionary have a word for odd cross-promot...
L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)
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Analysis
11 hours ago
How APAC netizens and media are reacting to the Hong Kong protests
An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.
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PR
13 hours ago
Versace, Coach & Givenchy: Measuring the gravity of ...
With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.
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Advertising
3 days ago
T-shirt controversy: The wakeup call brands needed
A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.
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Insight
3 days ago
Rolling out the DOOH: emerging opportunities and ...
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
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Media
3 days ago
Publicis Media's Starcom wins Novartis' global ...
Publicis' recently acquired Epsilon played a key role in the pitch.
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Advertising
3 days ago
See the latest APAC YouTube Ads Leaderboard
Apple, StarHub, AirAsia, HSBC, Smartfren, Nestle, Hitachi and more appear in this month's list of the top ad video in each of 13 APAC markets.
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3 days ago
Ecommerce-savvy Malaysians still cautious about ...
While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.
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News
4 days ago
Geography lessons: Brands keep failing an easy ...
As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.
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Advertising
4 days ago
Isobar China Group makes leadership changes
Company appoints former Tencent executive Tammy Sheu as CEO, moves Alvin Huang into new role as chief commerce officer.
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4 days ago
New leaders at MSL Malaysia, Cheil's Barbarian
Read about Umesh Nair, Steven Moy and more in our people moves and business wins roundup.
Asia's Top 1000 Brands 2019
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Advertising
15 hours ago
Coca-Cola, Uber Eats gain favour: New Zealand's top ...
How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?
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Digital
15 hours ago
Discount local brands faring better than premium in ...
Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.
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Digital
15 hours ago
Are social-media brands feeling the impact of NZ's ...
Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?
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Advertising
15 hours ago
Brand-faithful, fairly optimistic and prone to ...
Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.
The Work
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Advertising
3 days ago
Guinness celebrates Japan's female rugby heroes in World Cup film
Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.
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Advertising
3 days ago
Ronaldo's Shopee ad is gloriously ridiculous
The world-famous athlete and endorser displays dance moves that are not to be missed.
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Advertising
Aug 14, 2019
RHB Bank asks Malaysia to 'See beyond colour'
In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.
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Advertising
Aug 14, 2019
OkCupid helps Indians own their own romantic choices
Ad for the dating app by BBH India already scoring millions of views on YouTube.
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News
Aug 12, 2019
NZ insurers AMI pitch 'a new kinda kindness'
Colenso BBDO helped the brand with its new positioning.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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Behind the Brands
Aug 29, 2019
Brand Summit China 2019
Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.
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Behind the Brands
Aug 28, 2019
Top 1000 Brands Briefing
The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Nov 27, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
Aug 12, 2019
Targeted marketing, localised experiences
Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.
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PROMOTED
Jul 24, 2019
VMLY&R roundtable: How embracing flexibility ...
Speakers from VMLY&R illustrate how to grow a business during disruptive times.
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PROMOTED
Jul 24, 2019
Take Campaign’s survey on the value of creativity – ...
Campaign and Adobe invite creative professionals to take our survey on the value of creativity
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PROMOTED
Jul 23, 2019
Delving into AI and content creation: Part I
AI helps marketers make data-driven decisions to optimise both content and campaigns. Read on to learn more about how and why AI is impacting strategic business decisions.
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