Dentsu & Publicis excel at Campaign's Greater China Agency of the Year 2024
Dentsu Creative leads Agency of the Year Greater China awards winning the most ...
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2 days ago
Dentsu & Publicis excel at Campaign's Greater China Agency of the Year 2024
Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.
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2 days ago
Agency of the Year 2024: Greater China winners
Dentsu and Leo Burnett clinched key creative awards, Starcom shone in digital innovation, and Zenith solidified its media grip at the 2024 Greater China Agency of the Year Awards. See all the winners here.
2 days ago
Tech On Me: Can OpenAI’s new CMO turn brilliance ...
As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.
2 days ago
Campaign expands its coverage into Indonesia
The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.
2 days ago
Why marketers are falling short on retail media ...
Onsite retail media remains a missed opportunity for many APAC retailers, yet it holds the key to higher profits and loyalty. Moloco's Junho Lee reveals how machine learning and automation can uncover its power this festive season.
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2 days ago
Creative Minds: Yuchien Wang on the path from classical music to copywriting
The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.
2 days ago
Moves & wins: Your weekly review
IPG Mediabrands, Adobe, Ebiquity, Grey, Meltwater, IAA, Havas Life Bangkok, Innocean, FCB, Publicis Groupe, and more in our weekly collection of people moves and account wins.
2 days ago
Spikes Asia 2025: In conversation with PR jury ...
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
4 days ago
Leo Burnett takes AOY Jakarta by storm
Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.
2 days ago
Spotify encourages investment in video with Wrapped ...
Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.
2 days ago
Publicis recruits Snoop Dogg to celebrate being top dog
The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.
3 days ago
Analysis of over a million ads reveals state of ...
A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.
2 days ago
Edelman staff cuts reflect an industry at a crossroads
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required
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4 days ago
Woolley Marketing: An agency village can be the ...
Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.
Representation Matters
3 days ago
Analysis of over a million ads reveals state of ...
A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.
Nov 28, 2024
Igniting the spark: A how-to-guide for finding ...
Here’s how one native designer brings her full self to her creative work — and how you can, too.
Nov 6, 2024
How to fix adland's motherhood crisis
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Oct 28, 2024
What will it take for female creatives to get the ...
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
The Work
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Dec 3, 2024
'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
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4 days ago
Guardian Malaysia wants you to 'own your beautiful' in wellness campaign
The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
4 days ago
New campaign shows why Filipino hospitality is above the ordinary
WATCH: BBDO Guerrero's festive spot for Philippine Airlines beautifully captures the essence of "alaga," the Filipino spirit of care and compassion.
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Dec 3, 2024
Shangri-La delivers enchanting film for the young and young-at-heart
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
Nov 29, 2024
Hong Kong's unique spirit: A 'Never Normal' love letter to the city
Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
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Dec 5, 2024
Living it Up: Forging Deep Connections Between ...
An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
PARTNER CONTENT
PROMOTED
4 days ago
Mission possible: Four steps to make marketing ...
Marketers discuss the steps they are taking to optimise marketing effectiveness based on research from TikTok and Ipsos.
PROMOTED
Dec 3, 2024
Beyond Black Friday: How Asia’s biggest shopping ...
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
PROMOTED
Nov 29, 2024
Flexing the creative muscle: How marketers can ...
Creating multiple executions of high quality advertising has never been easier for brands on TikTok, thanks to Symphony, a generative AI powered product suite, and TikTok One — an aggregator that provides access to a wide range of creative partners.
PROMOTED
Nov 22, 2024
How to take the guesswork out of Ramadan marketing ...
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.
Most Read
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BY PR NEWSWIRE