Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 ...
17 hours ago
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
6 hours ago
Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG ...
Sadoun said new holding company 'will require every leader to be focused internally on integration'.
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18 hours ago
L'Oréal Korea names GroupM as media partner of record
GroupM’s remit in Korea will include all media planning and buying.
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16 hours ago
Spikes Asia 2025: In conversation with juror ...
Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and what it means to lead a Korean independent agency to Spike-winning success.
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1 day ago
Publicis agencies lead Agency of the Year 2024 APAC ...
Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.
18 hours ago
Why Australia's social media ban impacts global marketers
With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger audiences move offline and platform trust erodes, marketers must fundamentally rethink their approach to reaching consumers, argues Veridooh co-CEO Mo Moubayed.
1 day ago
Publicis reigns at SEA Agency of the Year 2024
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
1 day ago
Special Group dominates at ANZ's Agency of the Year
Special and Howatson+Company were the only agencies to win more than one Gold on the night, but The Monkeys scooped the coveted Gold for Australia Creative Agency of the Year.
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19 hours ago
Media & Marketing Charity Lunch raises funds for ...
Over 85 senior media and marketing leaders came together to raise over HK$1.1 million for the Hong Kong charity in support of vulnerable children and families.
The Information
1 day ago
Timeline of a mega-merger: The origins of Omnicom ...
See the full timeline of advertising's new powerhouse merger here.
1 day ago
40 Under 40 2024: Neel Chhaya, DDB Group
A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.
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2 days ago
Vivendi shareholders approve historic four-way ...
Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.
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3 days ago
Adland reacts to Omnicom-IPG mega-merger
The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
4 days ago
Luckin Coffee to take on Starbucks in Hong ...
BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.
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2 days ago
AKQA restructures into three P&Ls, names CEOs to ...
Brian Vella, managing partner in APAC, is now chief executive of the region.
Representation Matters
Dec 5, 2024
Analysis of over a million ads reveals state of ...
A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.
Nov 28, 2024
Igniting the spark: A how-to-guide for finding ...
Here’s how one native designer brings her full self to her creative work — and how you can, too.
Nov 6, 2024
How to fix adland's motherhood crisis
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Oct 28, 2024
What will it take for female creatives to get the ...
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
The Work
17 hours ago
Vanilla Ice is ice cold in hilarious beer campaign
The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.
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3 days ago
Brain waves meet horsepower in Audi Vietnam campaign
Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.
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Dec 3, 2024
'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
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Dec 4, 2024
Guardian Malaysia wants you to 'own your beautiful' in wellness campaign
The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
Dec 4, 2024
New campaign shows why Filipino hospitality is above the ordinary
WATCH: BBDO Guerrero's festive spot for Philippine Airlines beautifully captures the essence of "alaga," the Filipino spirit of care and compassion.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
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Dec 5, 2024
Living it Up: Forging Deep Connections Between ...
An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
PARTNER CONTENT
PROMOTED
1 day ago
AOY Insights: How unboxing creative helped Dentsu ...
We decode the new DNA at Dentsu Creative China which ended the year with an impressive award tally including Greater China AOY and Content Marketing Agency of the Year.
PROMOTED
21 hours ago
How apps across APAC are engineering maximum ...
Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?
PROMOTED
2 days ago
How programmatic digital out-of-home can help ...
Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media
PROMOTED
Dec 4, 2024
Mission possible: Four steps to make marketing ...
Marketers discuss the steps they are taking to optimise marketing effectiveness based on research from TikTok and Ipsos.
Most Read
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BY PR NEWSWIRE