Havas Group restructures Asia-Pacific leadership
APAC CEO Mike Amour to leave the company with key regional markets reporting ...
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Advertising
2 days ago
Havas Group restructures Asia-Pacific leadership
APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.
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Advertising
2 days ago
Publicis China parts ways with executive following ...
A video circulated on Weibo showed an angry confrontion in which the man was accused of taking 'upskirt' video.
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Advertising
1 day ago
GSK launches global creative review for pharma business
The fee on the account is estimated at $30 million.
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2 days ago
See it Be it finalists on female leaders they look ...
Finalists of Spikes Asia's women acceleration programme open up about the leaders who truly inspire them.
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Advertising
2 days ago
Innovation Spikes award shortlist announced
Six of 28 entries across APAC have made the first cut, with live judging to take place during the festival.
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Digital
2 days ago
Commercial models must catch up to live sports consumption
While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.
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Advertising
3 days ago
'I’ve moved a lot of money from traditional ...
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
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2 days ago
All the week's people moves and business wins
Briefs on S4 Capital, Rice, PHD China, TBWA Singapore, MediaCom Thailand, The Works, RedEngine SCC, CampaignLab, Digitas, PHD, and MANY more.
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Media
2 days ago
Deliveroo appoints Initiative for global media
Interpublic shop won account after competitive pitch.
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Marketing
2 days ago
HK hotel pleads for government assistance in ...
Tourism industry revenues have plunged by 40%, and local brands are taking a hit.
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Advertising
2 days ago
Women to Watch 2019: list coming on Monday
All entries have been carefully reviewed and will be unveiled to Campaign membership on Monday, September 23rd.
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Influence
2 days ago
Making a statement: when fashion meets protest
When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.
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Advertising
2 days ago
Is flexible working in adland just a pipe dream?
Can flexible working ever work in an industry historically beset by presenteeism?
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Advertising
3 days ago
APAC markets all over map on performance, viewabilit...
A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
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Advertising
4 days ago
HK Effie Awards: Winners and jury assessments
See all the winners, plus judge reactions on what was praiseworthy and what the industry should think about.
People to watch
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Advertising
2 days ago
Women to Watch 2019: list coming on Monday
All entries have been carefully reviewed and will be unveiled to Campaign membership on Monday, September 23rd.
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
The Work
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Advertising
2 days ago
Back-to-school shopping shouldn't be terrifying
THE WORK: 'Back-to-school essentials' for Sandy Hook Promise by BBDO.
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Advertising
3 days ago
See Tang Wei, James Corden, Ronaldo and more in the latest YouTube leaderboard
Videos from SK-II, Kia, Shopee, Kao, Petronas, Samsung, Vivo, Circles Life and more appear in this month's list of the top ad in each of 13 APAC markets.
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Advertising
3 days ago
England rugby stars become samurai in World Cup ad
THE WORK: England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.
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Advertising
4 days ago
Lego launches first brand campaign in 30 years
THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.
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Advertising
Sep 17, 2019
This mom is a real monster (but in a good way)
THE WORK: 'Monster' by Grey Group for Olay.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Stranger things: A reporters' notebook of WTF items
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Marketing
Sep 17, 2019
Taobao Festival launches world's first rocket ...
STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.
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Advertising
Sep 16, 2019
FCB NZ copywriter hires clown for redundancy meeting
A clown enters our WTF files for the first time, and yes, there are fake tears involved.
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News
Aug 19, 2019
Does the dictionary have a word for odd cross-promot...
L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)
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Opinions
Aug 6, 2019
Do supercar rides for orphans count as CSR?
Malaysian used-car site Carlist.my and racing academy Aylezo tout a recent event that gave kids rides in expensive cars, but little actual help.
Events
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Behind the Brands
Aug 29, 2019
Brand Summit China 2019
Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.
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Digital
Sep 4, 2019
Brand Exchange Thailand
Join us at Bangkok’s premier brand marketers' gathering.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Nov 27, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
2 days ago
Tips from the top: how to run a successful TikTok ...
Akira Suzuki, head of X Design Centre, TikTok’s in-house planning and creative unit in Japan, on how the short video platform helps brands create effective marketing campaigns.
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PROMOTED
3 days ago
Raising CPR awareness with a TikTok dance project
Must a healthcare campaign be boring? The Japanese Red Cross Society and TikTok say no.
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PROMOTED
Sep 16, 2019
Navigating a safer road to brand advertising online
68% of adults say it matters to them where they see a brand’s ad/content.
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PROMOTED
Sep 13, 2019
DoubleVerify Roundtable: How to maximise media quality
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
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7 Singapore Media Awards winners announced
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8 Grey makes Nirvik Singh global COO
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9 Discovery: The golden era of marketing
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