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Publicis Groupe reports growth, despite poor APAC performance

APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest ...

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Starhub chooses creative agency

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Mobile app fraud up 30% to $700 million a year: AppsFlyer

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Chinese spend +2.5 hours a day on mobile, surpassing TV

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Meet China Digital A-List's class of 2018: Achievers

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Publicis Groupe reports growth, despite poor APAC performance
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8 hours ago

Publicis Groupe reports growth, despite poor APAC performance

APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest growth.

Premium
Starhub chooses creative agency
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11 hours ago

Starhub chooses creative agency

Decision ends a 12-year relationship with DDB.

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Mobile app fraud up 30% to $700 million a year: AppsFlyer
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13 hours ago

Mobile app fraud up 30% to $700 million a year: ...

As both sides gain sophistication, fraud has become a high stakes race.

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Chinese spend +2.5 hours a day on mobile, surpassing TV
Premium
14 hours ago

Chinese spend +2.5 hours a day on mobile, surpassing TV

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

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Meet China Digital A-List's class of 2018: Achievers
Premium
13 hours ago

Meet China Digital A-List's class of 2018: Achievers

This year's Achievers (成就者) category set the bar high.

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Aston Bridgman leaves co-president role at Finsbury Japan
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15 hours ago

Aston Bridgman leaves co-president role at Finsbury Japan

The agency is expected to name a new co-president soon.

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Snapchat launches shoppable AR Lenses
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15 hours ago

Snapchat launches shoppable AR Lenses

Adidas and Candy Crush developer King are among the first users.

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New taxi screens make ad-watching all but mandatory
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1 day ago

New taxi screens make ad-watching all but mandatory

OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.

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Briefs: Bloomberg, Grey Group, Dentsu Sports, much more
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13 hours ago

Briefs: Bloomberg, Grey Group, Dentsu Sports, much more

Follow people moves and account news in our frequently updated weekly digest.

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Briefs: Bloomberg, Grey Group, Dentsu Sports, much more
Premium
13 hours ago

Briefs: Bloomberg, Grey Group, Dentsu Sports, much more

Follow people moves and account news in our frequently updated weekly digest.

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Why Google's claims about audio transcription matter for marketing
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13 hours ago

Why Google's claims about audio transcription ...

Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.

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Mark Rogers departs as regional Dow Jones VP
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1 day ago

Mark Rogers departs as regional Dow Jones VP

The departure comes after a year in the role and more than a decade at the company.

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Y&R wins AOR appointment for GNC in China
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1 day ago

Y&R wins AOR appointment for GNC in China

The mandate includes brand strategy, creative development and production on digital and ecommerce platforms in the health and wellness retailer's largest international market.

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Amazon launches Alexa Agency Plan
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14 hours ago

Amazon launches Alexa Agency Plan

In a bid to accelerate adoption of Alexa for advertisers and agencies eager to attain first mover advantage in voice search, Amazon has launched a paid platform plan.

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Publicis Media unites EMEA and APAC
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1 day ago

Publicis Media unites EMEA and APAC

Gerry Boyle will split his time between Singapore and Europe until the end of the year, when he will move back to the UK.

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Improving ad standards means investing in them: GroupM
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1 day ago

Improving ad standards means investing in them: GroupM

The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.

FEATURED

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Beyond time: How watch brands are adapting to survive
Premium
2 days ago

Beyond time: How watch brands are adapting to survive

SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.

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Go social: From engagement to sales
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2 days ago

Go social: From engagement to sales

Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.

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The state of Japan's new economy
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Apr 13, 2018

The state of Japan's new economy

Marc Benioff, John Zimmer and Shinjiro Koizumi were among the speakers at the New Economy Summit 2018 in Tokyo discussing Japan's future. Here are some key takeaways:

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Zero or hero? Industry polarised on zero-based budgeting
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Apr 13, 2018

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.

The Work

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Samsung project helps people with autism run a restaurant independently
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15 hours ago

Samsung project helps people with autism run a restaurant independently

Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.

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KFC's new spicy chicken ad makes hot things cool
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1 day ago

KFC's new spicy chicken ad makes hot things cool

Ogilvy's new campaign selling Hot & Spicy chicken proves the simplest ads are often the ones we appreciate the most.

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Dove tries to fix Japan's low 'body esteem'
Premium
Apr 9, 2018

Dove tries to fix Japan's low 'body esteem'

A variation on the 'Sketches' theme aims to raise spirits among the world's least self-confident schoolgirls.

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This Snickers 2018 organiser is so bad it came out in March
Premium
Apr 6, 2018

This Snickers 2018 organiser is so bad it came out in March

As a PR tactic in Philippines and Malaysia, the brand and BBDO Guerrero created an anti-organiser meant to depict the confusing nature of life when hungry.

Premium
Marriott tries for laughs with HK Sevens campaign
Premium
Apr 6, 2018

Marriott tries for laughs with HK Sevens campaign

Marriott Hotels kicks off the Hong Kong Sevens with a tongue-in-cheek campaign by Ogilvy featuring Sébastien 'monument to marketing' Chabal.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

Premium
Powered by PubMatic
Premium

Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Top of the Charts: Infographics on APAC marketing and advertising topics

Premium
Chinese spend +2.5 hours a day on mobile, surpassing TV
Premium
14 hours ago

Chinese spend +2.5 hours a day on mobile, surpassing TV

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

Premium
Brands struggle with China's video-inventory crunch: OMD
Premium
Mar 27, 2018

Brands struggle with China's video-inventory ...

TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.

Premium
Adspend forecast for China improves significantly: Zenith
Premium
Mar 26, 2018

Adspend forecast for China improves significantly: ...

TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.

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APAC marketers most likely to embrace AI: Econsultancy
Premium
Mar 12, 2018

APAC marketers most likely to embrace AI: Econsultancy

TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.

Videos

Events

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Media360Indonesia
Premium
Apr 23, 2018
Shangri-La Hotel Jakarta

Media360Indonesia

Media360Indonesia 2018 brings together industry leaders to address the most pressing issues impacting brands such as the changing face of the media agency, digital swamp, new technology, programmatic opportunities, winning moves of local brands, influencer marketing and what is it that CMOs want in the coming year.

Premium
DigitalWorks
Premium
Apr 25, 2018
Shanghai

DigitalWorks

Campaign Asia-Pacific presents DigitalWorks, an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

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Digital360Festival
Premium
Apr 25, 2018
JW Marriott Hotel Shanghai at Tomorrow Square

Digital360Festival

Developed from Campaign China’s flagship conference Digital360China, the first-ever Digital360Festival aims to be a gathering of key decision-makers from today's leading brands and agencies in China. The festival encompasses DigitalWorks, a learning and networking platform for China's rising stars, and DigialMediaAwards, a celebration of the best digital marketing work, innovation and talent.

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Digital Media Awards
Premium
Apr 26, 2018
Shanghai

Digital Media Awards

The Digital Media Awards China 2018, organised by Campaign, are setting out to celebrate Greater China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

Galleries

PARTNER CONTENT

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