Omnicom agencies win 19 Greater China AOY awards

Independent shops led by Leo Digital, SG and Tomorrow outshine larger rivals in ...

The enduring importance of employee engagement

Dentsu partners with Facebook for 'commerce bootcamp'

Christian Juhl interview: 'GroupM should look more like ...

10 hours ago

Omnicom agencies win 19 Greater China AOY awards

Independent shops led by Leo Digital, SG and Tomorrow outshine larger rivals in 2020 awards.

11 hours ago

The enduring importance of employee engagement

Edelman's Adrian Warr on the shared responsibilities of employee engagement, the dangerous notion of employees as "assets", and why business leaders need to "put their money where their mouth is".

10 hours ago

Dentsu partners with Facebook for 'commerce bootcamp'

Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions.

16 hours ago

Christian Juhl interview: 'GroupM should look more ...

The global CEO talks about his vision for GroupM, why TV is still 'best place' to reach people at scale, the responsibility inherent in GroupM's size, how easy it was to dismiss Nick Emery and the outlook for 2021.

11 hours ago

Want a dog? Use this slide deck to convince your partner

Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.

16 hours ago

See the Greater China winners

Campaign Asia-Pacific announces the winners for the Greater China region in the 2020 Agency of the Year awards.

1 day ago

Covid erased $63 billion in global adspend, and ...

The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.

12 hours ago

40 under 40 2020: Bening Rara, Ogilvy

Bening Rara is a rare agency professional who uses her position and influence to reach a group often ignored: rural and underprivileged youth.

16 hours ago

Agency models holding back digital transformation ...

Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.

1 day ago

Has marketing lost its heart and soul?

Even as procurement teams are emphasising sustainability and philanthropy, marketers appear uninterested—or in some cases hostile toward—pro bono work their agencies may be doing for charities. That's a mistake, according to the founder and CEO of TrinityP3.

1 day ago

NZ-headquartered Shuttlerock formalises global plans

Business has won briefs from major global clients during Covid-19 looking to create personalised social assets efficiently and at scale.

10 hours ago

Newsmakers: Akelo, Lines Consulting, Mutant, ...

Plus, news from Publicis Groupe, MediaMonks, Adgile Media, Wavemaker Asia-Pacific and more to come in our weekly collection of people moves and account news.

1 day ago

WPP moves to fully acquire WPP AUNZ

WPP issues an unsolicited bid to acquire all the shares of WPP AUNZ that it doesn't already own and take 100% ownership by March.

4 days ago

How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

People to watch

Nov 18, 2020

40 Under 40 2020: Top-tier talent transforming ...

Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.

Aug 18, 2020

Get to know the 2020 Women to Watch

Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.

Jun 29, 2020

Power List 2020: Asia-Pacific's 50 most influential ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Top of the Charts: Infographics on APAC marketing and advertising topics

Nov 25, 2020

Video viewing near saturation point in Hong Kong: OMG

TOP OF THE CHARTS: Hong Kongers watch 67 hours of video a week, as eyeballs shift to social-media sites at the expense of free TV, according to a new report from Omnicom Media Group.

Nov 2, 2020

Could visual search tech improve online sales by 30%?

It could, by helping users find products at the speed of sight, according to a report from Delvify.

Oct 27, 2020

Average spend by Singles Day shoppers could slow: Bain

Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.

Oct 19, 2020

Pandemic-driven changes easy to see in SEA ...

A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.

The Work

13 hours ago

This safe-driving message chooses a road less travelled

NRMA Insurance and Colenso BBDO take us on a surprising overnight journey.

9 hours ago

Durex campaign shows how little Singaporeans know about sex

New AKA Asia work shines a light on an alarming lack of awareness around STIs and STDs.

1 day ago

Absolve your sins with an organic lager

If you're bad but want to be better, drinking a Carlton & United Breweries’ Pure Blonde Organic Lager is a good place to start, according to this campaign by Clemenger BBDO Melbourne.

4 days ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

4 days ago

Comedians go Christmas shopping in humourless FairPrice campaign

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

Focus

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

Leadership Hub: 2020 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

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As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Events

Dec 1, 2020
Singapore

APAC Network Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

Dec 8, 2020
Virtual

Campaign Connect

Campaign Connect returns to kick-start the conversation on what happens next.

Dec 10, 2020
Virtual, APAC

OTT in SEA: streaming and the future of TV

Join Kantar, The Trade Desk and Campaign Asia for exclusive research into how marketers can take advantage of this new chapter in the history of TV.

PARTNER CONTENT

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