Why Snap’s creative chief is doubling down on ephemeral content
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s ...
9 hours ago
Why Snap’s creative chief is doubling down on ephemeral content
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
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9 hours ago
Retail media in ANZ is maturing beyond performance ...
Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.
10 hours ago
Droga5 names Tara Ford London CCO as global ...
During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.
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13 hours ago
LinkedIn picks network for $97 million global media ...
The appointment follows a closed process across several global markets.
1 day ago
Hakuhodo appoints new president & CEO for Hakuhodo ...
Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.
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1 day ago
Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
9 hours ago
Women to Watch 2025 is now open for entries
Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.
1 day ago
People moves and business wins this week
Latest developments from Droga5, Moving Walls, Howatson+Company, Mediacorp, Nature, BBDO Japan, Havas, Fourteen10, Clemenger BBDO, and more in a weekly roundup.
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12 hours ago
AB InBev India moves beyond sponsorships—Betting ...
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
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1 day ago
Yahoo appoints Josh Line as CMO to revitalise brand
Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.
1 day ago
Oat-of-here: Oatly’s top creative exits—with one ...
Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.
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2 days ago
'Asia isn’t just part of the story—it is the ...
A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.
Mar 28, 2025
The world isn’t a studio Ghibli film (yet), but ...
What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and a side of ethical chaos.
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The Knowledge
Mar 28, 2025
EssenceMediacom breaks $100 million mark in first ...
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
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2 days ago
Why traditional branding still matters in Singapore'...
While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion City, says Mark Pointer, CEO of Superbrands Singapore.
The CMO's MO
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Feb 11, 2025
The anti-trend trend: How Starbucks aspires to use ...
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
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Jan 17, 2025
'I'm dreaming of AI that reads our thoughts': Ant ...
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.
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Jan 6, 2025
The CMO's MO: Agoda's global CMO on why the future ...
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
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Nov 15, 2024
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
Ageism in adland
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Mar 14, 2025
Too old for the party, too young to leave—the ...
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
Mar 12, 2025
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
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Mar 10, 2025
The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
Mar 7, 2025
'Creativity is not bound by age, it only evolves ...
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
The Work
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1 day ago
Heineken wants you to crack open a cold one… for your face?
The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.
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Mar 26, 2025
Celebrate Hari Raya with these heartfelt and creative campaigns
More of the year's most compelling Hari Raya campaigns from Petronas, Grab Malaysia, RHB, McDonald's, and Farm Fresh, among others.
4 days ago
Tiffany & Co. goes blue for ocean preservation
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
Mar 25, 2025
Bankwest’s new brand platform is playful, relatable, offbeat
Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.
Mar 24, 2025
Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
May 27, 2025
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
Mar 27, 2025
How Anker became the world’s most innovative ...
As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.
PROMOTED
Mar 27, 2025
Budweiser’s Renewal Bottle: A bold take on China’s ...
In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.
PROMOTED
Mar 25, 2025
Microsoft reimagines customer engagement with ...
Imagine if a website could talk. Microsoft Advertising’s new innovations are proof that what was once a whimsical ‘what if’ scenario is a lot closer to reality than you might think
PROMOTED
Feb 24, 2025
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
Most Read
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BY PR NEWSWIRE