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What is that jumble of Chinese characters pitchside at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on ...

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WPP's Read: We're focusing on collaboration, rather than ...

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APAC ad spend to grow 7%: Magna

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China's top 100 brands for 2018

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Q&A: Where brands go wrong with content creation

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What is that jumble of Chinese characters pitchside at the World Cup?
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1 hour ago

What is that jumble of Chinese characters pitchside at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

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WPP's Read: We're focusing on collaboration, rather than 'collapsing' brands
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11 hours ago

WPP's Read: We're focusing on collaboration, rather ...

"I don’t think WPP needs to be smaller. We need to be simpler to navigate [for clients]," Read tells Campaign.

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APAC ad spend to grow 7%: Magna
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20 hours ago

APAC ad spend to grow 7%: Magna

The latest Magna and IPG Mediabrands forecast sees growth in all APAC markets except Singapore.

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China's top 100 brands for 2018
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1 day ago

China's top 100 brands for 2018

Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.

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Q&A: Where brands go wrong with content creation
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1 day ago

Q&A: Where brands go wrong with content creation

Most marketers are still too heavy-handed in their approach to entertainment, says Sarah Armand, The Huffington Post's head of content partnerships.

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Esports: the newest battleground for brands
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3 days ago

Esports: the newest battleground for brands

Opportunities abound in the esports space but brands need a clear strategy and reliable measurement methods, finds Nielsen.

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David Droga: Great creative work doesn't 'cover the cracks'
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11 hours ago

David Droga: Great creative work doesn't 'cover the ...

Droga5 founder David Droga opened the Cannes Lions festival by warning creatives to not become obsessed with their own hype.

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Cannes awards entries fall by a fifth in watershed year
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1 day ago

Cannes awards entries fall by a fifth in watershed year

The festival received 32,372 entries, down from 41,170 in 2017.

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Havas China creative CEO steps down
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3 days ago

Havas China creative CEO steps down

Donald Chan will most likely be venturing into the startup space.

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Havas China creative CEO steps down
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3 days ago

Havas China creative CEO steps down

Donald Chan will most likely be venturing into the startup space.

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Nike scores big in Chinese KOL competition
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3 days ago

Nike scores big in Chinese KOL competition

The brand gets more out of its influencer efforts on Chinese social-media platforms than most other apparel and fast-fashion companies, according to a report by Parklu.

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TBWA names new China CCO
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3 days ago

TBWA names new China CCO

Read about Ronnie Wu's promotion, plus news on AdsMy, PHD, Kraft Heinz and more, in our digest of the week's moves and wins.

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BBDO expands 'Heels of Steel' diversity project
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4 days ago

BBDO expands 'Heels of Steel' diversity project

BBDO is extending its Heels of Steel talk series to more Southeast Asian markets, inviting female speakers to come and inspire young employees.

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Sorrell's $26 million payoff triggers shareholder rebellion
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4 days ago

Sorrell's $26 million payoff triggers shareholder ...

27% of investors voted against the remuneration report in a non-binding vote at the AGM in London, and 15.5% voted against the re-election of chairman Roberto Quarta.

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Dentsu Aegis raises 2018 forecast for global, APAC adspend
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Jun 14, 2018

Dentsu Aegis raises 2018 forecast for global, APAC ...

Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.

FEATURED

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Exile Hiro set to introduce Japan's LDH to world at Cannes
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4 days ago

Exile Hiro set to introduce Japan's LDH to world at Cannes

An eclectic talent-management and entertainment company run by a well-known Japanese dancer turned producer is making a play for worldwide brand attention next week.

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Cannes contenders: Our picks
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Jun 12, 2018

Cannes contenders: Our picks

Here's a few editor favourites that didn't get mentioned in our 'Cannes contenders' feature.

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Slow DSP uptake: Is Japan a digital-marketing laggard?
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Jun 12, 2018

Slow DSP uptake: Is Japan a digital-marketing laggard?

Hiroyuki Akita, a senior strategist at Beacon Communications in Tokyo, believes that there are good reasons that demand-side platform services have yet to get traction in Japan.

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Carat names new APAC CEO
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Jun 12, 2018

Carat names new APAC CEO

Sean O'Brien, who stepped in when Kevin Walsh left in January, becomes chairman of Dentsu Aegis Network Media.

The Work

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Budweiser’s World Cup message in a bottle
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4 days ago

Budweiser’s World Cup message in a bottle

JKR Shanghai’s designs try to communicate across China’s “sea of sponsorship advertising”

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China's EyeBuyDirect is ready to turn heads around world
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4 days ago

China's EyeBuyDirect is ready to turn heads around world

China-based online eyewear retailer launches brand campaign through J. Walter Thompson New York.

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Festivities, family, fights and forgiveness: 2018 Raya ads
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Jun 13, 2018

Festivities, family, fights and forgiveness: 2018 Raya ads

Our pal Ad Nut gets merry reviewing this year's crop of Raya campaigns from Malaysia and Indonesia.

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Messi takes a meme-filled journey for Ooredoo
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3 days ago

Messi takes a meme-filled journey for Ooredoo

The football star appears alongside local social influencers.

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Confrontational campaign asks, 'Who are the real retards?'
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Jun 8, 2018

Confrontational campaign asks, 'Who are the real retards?'

Work from Sweden tries to make people question use of the 'R-word'.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Asia's Top 1000 Brands

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China's top 100 brands for 2018
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1 day ago

China's top 100 brands for 2018

Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.

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China's top local brands
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1 day ago

China's top local brands

Chinese consumers declare Alibaba, Haier and Huawei their favourite local brands. What's behind their appeal?

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China's top mobile-friendly brands
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1 day ago

China's top mobile-friendly brands

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

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'Winning brands' in China are more likely to be native: Nielsen
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1 day ago

'Winning brands' in China are more likely to be ...

Thanks to a burgeoning middle class and growing digital spend, China's outlook and consumer confidence levels remain optimistic, particularly for local and premium brands.

Videos

Events

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CampaignComms
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Jun 13, 2018
J.W Marriott

CampaignComms

Formally PR360, CampaignComms continues to offer a third-eye look into the future of brand communications by addressing the matters at the core of PR's evolution.

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PR Awards Asia 2018
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Jun 13, 2018
JW Marriott Hotel

PR Awards Asia 2018

The PR Awards aims to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific’s communications industry.

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The Trade Desk Programmatic Breakfast Briefing
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Jul 12, 2018
Eaton Club

The Trade Desk Programmatic Breakfast Briefing

Join The Trade Desk to address the latest challenges facing marketers in Greater China on their programmatic journey and explore the opportunities to progress digital marketing strategies for both brands and agencies.

Galleries

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