Accenture buys Chinese independent HO Communication
Purchase of Shanghai full-service agency with expertise in omni-channel consumer ...
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Digital
20 hours ago
Accenture buys Chinese independent HO Communication
Purchase of Shanghai full-service agency with expertise in omni-channel consumer engagement is part of "aggressive" mainland growth plans.
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News
18 hours ago
WPP creates in-house Unilever partnership
Agency establishes Team Unilever to work in Singapore.
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Marketing
23 hours ago
Vivo: World Cup ROI not a big concern
The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul.
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Influence
1 day ago
The unique face of the fake news debate in Asia
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?
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Media
1 day ago
PHD to scoop HSBC's $400m global media account
PHD is poised to win HSBC's estimated $400m (£298m) global media planning and buying account from incumbent, Mindshare.
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Advertising
1 day ago
Lion and cryin': The year's top 3 award-bait campaigns
Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.
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News
23 hours ago
RTL AdConnect aims to counter duopoly amid Asia ...
The European media company hopes to help emerging Asian brands make sense of western markets.
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Digital
3 days ago
Shooting yourself in the Facebook
In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.
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Advertising
1 day ago
Reasons to love the 'world's most boring billboard'
Swedish wood protection brand Sioo is leaving the same billboard in place for 12 years to prove the durability of one of its products.
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Advertising
1 day ago
Reasons to love the 'world's most boring billboard'
Swedish wood protection brand Sioo is leaving the same billboard in place for 12 years to prove the durability of one of its products.
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Digital
1 day ago
Facebook user experience may suffer for sake of ...
The social-media giant announced its "clear history" setting at a European Parliament grilling.
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Advertising
19 hours ago
Briefs: Campaigns & Grey, TeamAsia, Text100, JWT, ...
Keep up on people moves and account news in our frequently updated digest for this week.
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Advertising
2 days ago
Many Many More to come from ex-TBWA\Hong Kong ...
Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.
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Digital
1 day ago
Adobe acquires ecommerce provider Magento
Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.
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Intelligence
3 days ago
Observing Ramadan in the digital age
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
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Analysis
3 days ago
Missed Advertising Week Asia in Tokyo? We've got ...
The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.
FEATURED
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Opinion
May 17, 2018
How to fix Pakistan's broken ad industry
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
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Opinions
2 days ago
Bigger market changes in China bring taller silos
Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.
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Analysis
May 18, 2018
Is unconscious bias training really any good?
The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?
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PR
May 18, 2018
2018 PR Awards shortlist announced
The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted 277 entries.
The Work
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Advertising
1 day ago
Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists
Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.
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Advertising
3 days ago
Apple rolls out another Animoji karoke video
Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.
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Advertising
May 16, 2018
Jenga in a moving car? Please.
Why create a product demonstration that's obviously complete and utter bullshit?
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Advertising
May 16, 2018
NEC's 'Same face girls' video is accurately named, disturbing
40 young women with the same mask do a dance number to promote the company's biometric technologies.
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Advertising
May 16, 2018
DBS to customers: 'Bank less'
The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.
Focus
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Find Your Dream Job
Asia-Pacific YouTube Ads Leaderboard
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Advertising
21 hours ago
See the latest Asia-Pacific YouTube Ads Leaderboard
A horror-comedy-love story about epayments takes the top spot, while AIS has three spots in the top 10 for the second month in a row.
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Advertising
Apr 20, 2018
See the new Asia-Pacific YouTube Ads Leaderboard
Thai mobile operator AIS lands three videos in the top 10, but a PlayStation game takes the top spot.
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Advertising
Mar 19, 2018
Check out the latest APAC YouTube Ads Leaderboard
Ads from Indonesia, Malaysia, Japan, China, Vietnam, Korea, Singapore and India make the latest top 10 list.
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Advertising
Feb 21, 2018
Asia-Pacific YouTube Ads Leaderboard: January 2018
From action-packed games to Japanese fairy tales, the top ads in January are linked by the theme of strong story-telling.
Videos
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Events
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Influence
May 23, 2018
MediaWorks
MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.
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Marketing
May 31, 2018
Women Leading Change Awards & Conference
A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.
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Creativity
Jun 6, 2018
Event Marketing Awards
CEI and Campaign are delighted to announce the 2018 Event Marketing Awards are now open for entries. These awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.
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PR
Jun 13, 2018
CampaignComms
Formally PR360, CampaignComms continues to offer a third-eye look into the future of brand communications by addressing the matters at the core of PR's evolution.
Galleries
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PARTNER CONTENT
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PROMOTED
May 3, 2018
The Facebook data crisis: What does it mean for ...
The goal should be to engage, not to exploit.
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PROMOTED
May 8, 2018
For BNP Paribas, Singapore’s centre court has been ...
As title sponsor of the WTA Finals in Singapore, BNP Paribas has increased brand awareness, championed sustainability and helped connect APAC communities.
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PROMOTED
Mar 19, 2018
Controlling disruption: the billion-dollar brand ...
The start-up spirit is in high demand, but MNCs face different circumstances and need to look elsewhere for inspiration.
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PROMOTED
Mar 30, 2018
Influencer marketing: Making brands shine
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
Top news, insights and analysis every weekday
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Most Read
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4 Discovery: The golden era of marketing
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5 2018 PR Awards shortlist announced
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8 Mediacorp hires new CMO
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