Advertising, Marketing, Media, Digital, PR News & more

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Alibaba buys minority stake in Focus Media to engage with shoppers on the move

Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans ...

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How to avoid wasting half the money you spend on advertising

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David Beckham's Portuguese egg tart quest takes him back ...

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Women to Watch 2018: Deadline ends today

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Loyalty schemes must keep evolving: reward-U's Christophe...

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Alibaba buys minority stake in Focus Media to engage with shoppers on the move

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Advertising

1 day ago

Jenny Chan 陳詠欣

Alibaba buys minority stake in Focus Media to engage with shoppers on the move

Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months.

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How to avoid wasting half the money you spend on advertising

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Opinions

Jul 13, 2018

Tom Simpson

How to avoid wasting half the money you spend on ...

Brands are increasingly gaming into mobile gaming as a method of serving engaging ads. AdColony's Tom Simpson explains the appeal.

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David Beckham's Portuguese egg tart quest takes him back to Venetian Macao

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Advertising

23 hours ago

Ad Nut

David Beckham's Portuguese egg tart quest takes him ...

Long-time Sands Resorts Macao brand ambassador David Beckham stars in a micro movie 'That's the Taste' with several Chinese and Hong Kong actors.

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News

1 day ago

Staff Reporters

Women to Watch 2018: Deadline ends today

Last chance to enter nominations for definitive 2018 list of Asia-Pacific's rising female stars.

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Opinions

23 hours ago

Jenny Chan 陳詠欣

Loyalty schemes must keep evolving: reward-U's ...

"There's still a lot of room for loyalty marketing to develop," says Chang.

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Publicis Groupe shares slide 9% amid fall in organic growth

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News

1 day ago

Daniel Farey-Jones

Publicis Groupe shares slide 9% amid fall in organic growth

The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as a drop in organic growth led its shares down 9%

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The Work

2 days ago

Ad Nut

Bend it like the Chinese players

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.

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Pink 'ruby' chocolate arrives in HK, targeting Asia's cuteness obsession

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Marketing

2 days ago

Olivia Parker

Pink 'ruby' chocolate arrives in HK, targeting ...

Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.

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Hong Kong first market in Asia to house Publicis agencies under one roof

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Advertising

2 days ago

Jenny Chan 陳詠欣

Hong Kong first market in Asia to house Publicis ...

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

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Advertising

2 days ago

Jenny Chan 陳詠欣

Hong Kong first market in Asia to house Publicis ...

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

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Digital

2 days ago

Babar Khan Javed

Unskilled staff are stunting digital transformation:...

A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.

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Killing the cubicle: How co-working spaces are co-existing in Singapore

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Sector Study

4 days ago

Faaez Samadi

Killing the cubicle: How co-working spaces are ...

SECTOR STUDY: Players are fighting to differentiate their workspaces in the Lion City as a pleasant look and decent coffee are just table–or rather hotdesk–stakes now.

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3 days ago

Philippines' top mobile-friendly brands

Google, Lazada and Facebook excel, while local financial and payment players like BPI, Globe GCash and PayMaya also get strong mobile marks.

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Advertising

2 days ago

Faaez Samadi

Havas restructures Singapore leadership

Changes include newly-created chairperson role and creative head departure.

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Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

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Advertising

2 days ago

Lindsay Stein

Shell's expected global winners: VCCP, Dentsu, ...

The global review kicked off in January for creative and media.

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Digital

3 days ago

Faaez Samadi

How Luxury Escapes built a brand around FOMO

By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.

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Vaynerchuk: if Sorrell came knocking I'd say 'no'

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Advertising

Jul 15, 2018

Babar Khan Javed

Vaynerchuk: if Sorrell came knocking I'd say 'no'

Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.

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4 days ago

Philippines' top local brands

Jollibee appeals to Filipinos hearts and taste buds, while brands like Bench, Cherry Mobile and MyPhone mobile put aspirations within reach.

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If sex sells, why are many marketers shy of using it well?

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Advertising

4 days ago

Oliver McAteer

If sex sells, why are many marketers shy of using it well?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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What's on a restaurant's marketing menu?

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Analysis

4 days ago

Robert Sawatzky

What's on a restaurant's marketing menu?

Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?

A brewery based in Japan's Hyogo prefecture invited an outside perspective in an effort to balance tradition and modernity.

Focus

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.