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One gold, little else for APAC on second night at Cannes

APAC work won one gold, five silvers and 15 bronzes—and got frozen out of one ...

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What's Lovot got to do...Meet the robot powered by love

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Cannes editors' diary, day 2

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Asia, it's time to move on from lazy stereotypes: Cheil

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Global Alliance for Responsible Media launches to fight ...

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One gold, little else for APAC on second night at Cannes
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1 hour ago

One gold, little else for APAC on second night at Cannes

APAC work won one gold, five silvers and 15 bronzes—and got frozen out of one category altogether—on the second night of Cannes Lions 2019. Catch up on all the winners here.

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What's Lovot got to do...Meet the robot powered by love
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9 hours ago

What's Lovot got to do...Meet the robot powered by love

The head of stories at R/GA, the agency that's worked for the last 18 months with the founders of Lovot, an adorable robot designed to make people "truly happy" and decrease loneliness, explains the power of this "emotional technology".

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Cannes editors' diary, day 2
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18 hours ago

Cannes editors' diary, day 2

Today's agenda for our editors includes hearing Tencent's new luxury products report, meeting some of the great and good from McCann, whose Shanghai team has been winning big already, and finding out whether Lovot the Japanese robot is as cute as everyone says.

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Asia, it's time to move on from lazy stereotypes: Cheil
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9 hours ago

Asia, it's time to move on from lazy stereotypes: Cheil

Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.

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Global Alliance for Responsible Media launches to fight for digital safety
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20 hours ago

Global Alliance for Responsible Media launches to ...

Ad industry issues "call to action for more collective responsibility in media practices".

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Why PMI is doubling down on wooing Cannes
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21 hours ago

Why PMI is doubling down on wooing Cannes

From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.

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Apple's sign-in: Less precision targeting, more walled gardens
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23 hours ago

Apple's sign-in: Less precision targeting, more ...

While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.

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What Cannes wants to talk about? Quitting social media
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1 day ago

What Cannes wants to talk about? Quitting social media

Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.

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At TikTok, Akira Suzuki wants to usher in a new era for marketing
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23 hours ago

At TikTok, Akira Suzuki wants to usher in a new era ...

The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.

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China shuts down app blamed for generating 100 million reposts for Cai Xukun
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21 hours ago

China shuts down app blamed for generating 100 ...

A number equal to a third of China's 314 million Weibo users supposedly shared a single post by 'Little Fresh Meat' Cai Xukun, which is odd as the celebrity only has 25 million followers.

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Huawei CEO: Trade war puts $30 billion of revenue at risk
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1 day ago

Huawei CEO: Trade war puts $30 billion of revenue ...

“I think both sides will suffer," Ren Zhengfei said. "No one will win.”

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China's Top 100 Brands: Chanel the most wanted—again
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23 hours ago

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

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Nick Law:
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1 day ago

Nick Law: "Creatives need to step up"

The global chief creative officer at Publicis Groupe tells Cannes Lions that creatives can't hide behind the big idea, but need to become masters of media and step up as business partners.

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Rankin: Quitting harmful social media made me more creative
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1 day ago

Rankin: Quitting harmful social media made me more ...

The world-renowned photographer tells Campaign about the moment he realised the social platforms he was using were affecting his mental health, and why he's happier embracing what he calls 'JOMO' — the 'joy of missing out'.

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DFS introduces experiential whisky pop-up at Changi Airport
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1 day ago

DFS introduces experiential whisky pop-up at Changi ...

Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.

Cannes Lions 2019: Full coverage

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2019 Cannes Lions shortlists and APAC winners
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2 hours ago

2019 Cannes Lions shortlists and APAC winners

Your jumping-off point for all the APAC winners at Cannes Lions 2019.

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'Grave of Thrones' gets gold, among a dozen APAC winners in Industry Craft
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2 hours ago

'Grave of Thrones' gets gold, among a dozen APAC ...

2019 Cannes Lions winners for Industry Craft: The spooky activation by Revolver/Will O'Rourke and DDB Sydney led the way, while Ogilvy Hong Kong won two silvers with work for KFC.

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Uber Eats 'ambush' nabs sole APAC award in sports entertainment
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2 hours ago

Uber Eats 'ambush' nabs sole APAC award in sports ...

2019 Cannes Lions winners in the Entertainment Lions for Sport: Special Group Sydney's extraordinarily convincing stealth ads win a bronze.

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'Kupu' translates to bronze in Digital Craft
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2 hours ago

'Kupu' translates to bronze in Digital Craft

2019 Cannes Lions winners for Digital Craft: Colenso BBDO's app that provides Māori words for objects in the real world won the APAC region's lone award in this category.

The Work

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Asia-Pacific YouTube Ads Leaderboard: May 2019
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1 day ago

Asia-Pacific YouTube Ads Leaderboard: May 2019

McDonald's, Samsung, GNX, Vivo, SK-II, Watsons, Lactum, Honor, AIS and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Cannes contenders: APAC top picks emerge in final tally
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Jun 13, 2019

Cannes contenders: APAC top picks emerge in final tally

We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.

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What will daily life be like with 5G?
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1 day ago

What will daily life be like with 5G?

In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.

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Apple greets Thailand with splashes of daily colour
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Jun 13, 2019

Apple greets Thailand with splashes of daily colour

TBWA Media Arts Lab created seven bright videos highlighting the colours traditionally associated with each day of the week.

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Here's what you might eat in plastic every week
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Jun 12, 2019

Here's what you might eat in plastic every week

Grey Malaysia helps WWF visualise the amount of microplastics people regularly eat.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Asia's Top 1000 Brands 2019

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China's Top 100 Brands: Chanel the most wanted—again
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2 days ago

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

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Didi Chuxing rides high in China while OTAs incur consumer wrath
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2 days ago

Didi Chuxing rides high in China while OTAs incur ...

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

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Still growing: Burgeoning online retail sales driving China's economy
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2 days ago

Still growing: Burgeoning online retail sales ...

The digital economy is transforming consumption patterns and has become a key driver of economic growth.

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Presenting: Asia's Top 1000 Brands 2019
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Jun 11, 2019

Presenting: Asia's Top 1000 Brands 2019

Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.

Events

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MediaWorks 2019
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May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

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Women Leading Change 2019
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Jun 4, 2019
Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

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CampaignComms
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Jun 12, 2019
Hong Kong

CampaignComms

CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.

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PR Awards Asia 2019
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Jun 12, 2019
Hong Kong

PR Awards Asia 2019

The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.

PARTNER CONTENT