Advertising, Marketing, Media, Digital, PR News & more

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Agency Report Cards 2018

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC ...

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Event Marketing Awards 2019 winners revealed

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NZ brands pull ads from Facebook, Google

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New Zealand terrorist attack: Is it time for social-media...

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More DAN departures confirmed

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Advertising

20 hours ago

Robert Sawatzky

Agency Report Cards 2018

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

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Event Marketing Awards 2019 winners revealed

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CEI News

8 hours ago

Staff Reporters

Event Marketing Awards 2019 winners revealed

The full list of winners from the gala night in Hong Kong.

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NZ brands pull ads from Facebook, Google

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Advertising

19 hours ago

Faaez Samadi

NZ brands pull ads from Facebook, Google

Actions come as two industry associations issue a statement condemning social-media platforms over the spread of hate content.

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New Zealand terrorist attack: Is it time for social-media intervention?

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Opinions

1 day ago

Faaez Samadi

New Zealand terrorist attack: Is it time for ...

For Facebook, Google and Twitter to truly stop such atrocities being shared on their platforms, they have to break the digital ecosystem they built.

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Media

17 hours ago

Robert Sawatzky

More DAN departures confirmed

Three more high-level DAN executives are now known to have left the network following a major restructuring of media operations.

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Publicis Media global chief: “We're being much more called to account”

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Digital

21 hours ago

Robert Sawatzky

Publicis Media global chief: “We're being much more called to account”

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

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Advertising

1 day ago

Felicia Li-Gaillard

Protecting your brand from fake news during the ...

Integral Ad Science's Felicia Li-Gaillard explains what brands should look out for during the election period, and how to protect their reputations.

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Marketing now the foundation of CX: Salesforce

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Top of the Charts

20 hours ago

Staff Reporters

Marketing now the foundation of CX: Salesforce

TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.

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News

1 day ago

Staff Reporters

Google names new APAC president

The current head of sales and operations in Google Greater China steps into the role left vacant by Karim Temsamani.

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News

1 day ago

Faaez Samadi

Kantar becomes single brand

All units and services to be consolidated under single name.

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Advertising

1 day ago

Staff Reporters

Warc reveals 'Best of the best' list

Two ANZ shops make the organisation's meta-ranking.

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Major brands cut ties with entertainer after minor drug bust

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News

4 days ago

David Blecken

Major brands cut ties with entertainer after minor ...

Lixil, Sega, NHK and Disney are among the brands that have taken or are considering action following Pierre Taki's arrest.

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5 key trends changing the KOL game in China right now

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Influence

4 days ago

Matthew Keegan

5 key trends changing the KOL game in China right now

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

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David Mayo to lead biz dev at Jakarta-based GetCraft

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News

4 days ago

David Blecken

David Mayo to lead biz dev at Jakarta-based GetCraft

The ad agency veteran sees potential for creative vendor platforms to redefine the marketing industry's workflow process.

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Google removes 2.3 billion bad ads in 2018

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Advertising

Mar 14, 2019

Faaez Samadi

Google removes 2.3 billion bad ads in 2018

Latest report highlights greater use of machine learning to tackle bad ads, and introducing new ad policies to combat misinformation.

Campaign360 2019 full coverage

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Final wrap-up: Seven things we learned at Campaign360

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Front and Centre

20 hours ago

Matthew Miller

Final wrap-up: Seven things we learned at Campaign360

Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.

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Digital

21 hours ago

Robert Sawatzky

Publicis Media global chief: “We're being much more ...

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

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Watch: DBS marketing chief on immersive content

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Digital

Mar 14, 2019

Faaez Samadi

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Digital

Mar 13, 2019

Olivia Parker

Watch: Magna global chief on the "critical" value ...

Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today.

An ambitious campaign for a little-known Russian airline launches in English and Japanese.

Focus

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Digital

Mar 19, 2019

Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Advertising

Mar 28, 2019

JW Marriott Hotel Shanghai Tomorrow Square

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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