Advertising, Marketing, Media, Digital, PR News & more

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They're heeeere: Agency Report Cards land tomorrow

We've assessed 43 APAC agency networks based on their 2018 performance. If you're ...

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New Zealand terrorist attack: Is it time for social-media...

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Google names new APAC president

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Kantar becomes single brand

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They're heeeere: Agency Report Cards land tomorrow

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Advertising

21 hours ago

Staff Reporters

They're heeeere: Agency Report Cards land tomorrow

We've assessed 43 APAC agency networks based on their 2018 performance. If you're not yet a Campaign member, subscribe now to make sure you get this much-awaited content.

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New Zealand terrorist attack: Is it time for social-media intervention?

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Opinions

20 hours ago

Faaez Samadi

New Zealand terrorist attack: Is it time for ...

For Facebook, Google and Twitter to truly stop such atrocities being shared on their platforms, they have to break the digital ecosystem they built.

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News

21 hours ago

Staff Reporters

Google names new APAC president

The current head of sales and operations in Google Greater China steps into the role left vacant by Karim Temsamani.

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News

1 day ago

Faaez Samadi

Kantar becomes single brand

All units and services to be consolidated under single name.

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Advertising

22 hours ago

Felicia Li-Gaillard

Protecting your brand from fake news during the Indonesia elections

Integral Ad Science's Felicia Li-Gaillard explains what brands should look out for during the election period, and how to protect their reputations.

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Advertising

23 hours ago

Staff Reporters

Warc reveals 'Best of the best' list

Two ANZ shops make the organisation's meta-ranking.

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Major brands cut ties with entertainer after minor drug bust

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News

3 days ago

David Blecken

Major brands cut ties with entertainer after minor ...

Lixil, Sega, NHK and Disney are among the brands that have taken or are considering action following Pierre Taki's arrest.

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5 key trends changing the KOL game in China right now

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Influence

3 days ago

Matthew Keegan

5 key trends changing the KOL game in China right now

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

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David Mayo to lead biz dev at Jakarta-based GetCraft

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News

3 days ago

David Blecken

David Mayo to lead biz dev at Jakarta-based GetCraft

The ad agency veteran sees potential for creative vendor platforms to redefine the marketing industry's workflow process.

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Google removes 2.3 billion bad ads in 2018

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Advertising

4 days ago

Faaez Samadi

Google removes 2.3 billion bad ads in 2018

Latest report highlights greater use of machine learning to tackle bad ads, and introducing new ad policies to combat misinformation.

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Watch: DBS marketing chief on immersive content

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Digital

4 days ago

Faaez Samadi

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Vicks brings 'touch of care' to HIV-positive kids

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Advertising

4 days ago

Ad Nut

Vicks brings 'touch of care' to HIV-positive kids

With Publicis Singapore, the brand uses its award-winning platform to bring attention to ignorance about those living with HIV—as well as a worthy programme to support them.

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Advertising

4 days ago

Staff Reporters

APAC Effie finalists announced

131 entries make the cut.

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Dentsu Aegis adds two creative roles to global leadership

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Advertising

Mar 14, 2019

Staff Reporters

Dentsu Aegis adds two creative roles to global ...

The network adds Dick van Motman and Gordon Bowen to the global executive team.

Campaign360 2019 full coverage

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Digital

4 days ago

Faaez Samadi

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Digital

Mar 13, 2019

Olivia Parker

Watch: Magna global chief on the "critical" value ...

Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today.

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How to overcome this industry’s mid-life crisis

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Advertising

Mar 12, 2019

Robert Sawatzky

How to overcome this industry’s mid-life crisis

Mediacom global strategy officer Matt Mee looks to new systems, effectiveness research and human-centricity as guideposts to surviving marcomm's middle-aged malaise.

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Exclusive: Watch Martin Sorrell's Q&A at Campaign360

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Insight

Mar 12, 2019

Staff Reporters

Exclusive: Watch Martin Sorrell's Q&A at Campaign360

Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.

The Work

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Hahn Brewers plays head games for new launch

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Advertising

21 hours ago

Ad Nut

Hahn Brewers plays head games for new launch

A dumbbell and a skateboard walk up to a bar, in a new campaign by Thinkerbell.

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Advertising

3 days ago

Ad Nut

'This is a bank ad'

In a LOL-worthy campaign by Union, Bankwest uses delicious parody to stand out in a 'Sea of sameness'.

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See the top YouTube ads in 12 APAC markets

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Advertising

3 days ago

Staff Reporters

See the top YouTube ads in 12 APAC markets

Uncle Tobys, Samsung, Bajaj, Hyundai, Dermatix, Cadbury and more appear in this month's list of the top ad video in each of 12 APAC markets.

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AAMI's geo-targeted ads keep drivers safe via Spotify

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Advertising

4 days ago

Ad Nut

AAMI's geo-targeted ads keep drivers safe via Spotify

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

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A Russian airline's unusual perspective on earth, and branding

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News

4 days ago

David Blecken

A Russian airline's unusual perspective on earth, and branding

An ambitious campaign for a little-known Russian airline launches in English and Japanese.

Focus

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Front and Centre

Dec 11, 2018

Robert Sawatzky

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications

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Front and Centre

Oct 23, 2018

Olivia Parker

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Advertising

Aug 16, 2018

Olivia Parker

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors

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News

Apr 20, 2018

Staff Writer

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Digital

Mar 19, 2019

Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Advertising

Mar 28, 2019

JW Marriott Hotel Shanghai Tomorrow Square

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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