Premium

Fosun establishes in-house brand management unit for fashion clients

The Chinese investment conglomerate has set up a pure play operation company to ...

Premium

Travel marketers betting big on digital advertising in 2019

Premium

Just what women need: a discounted purple ice cream

Premium

WeChat capitalising on e-commerce, but missing mark on ...

Premium

MediaMonks chief to address Campaign360 amid Asian expansion

Premium
Fosun establishes in-house brand management unit for fashion clients
Premium
9 hours ago

Fosun establishes in-house brand management unit for fashion clients

The Chinese investment conglomerate has set up a pure play operation company to serve fashion brands with ambitions in Greater China.

Premium
Travel marketers betting big on digital advertising in 2019
Premium
8 hours ago

Travel marketers betting big on digital advertising ...

TOP OF THE CHARTS: Sojern’s latest report shows marketers in all travel verticals are increasing digital spend, but have a range of business concerns.

Premium
Just what women need: a discounted purple ice cream
Premium
9 hours ago

Just what women need: a discounted purple ice cream

You know International Women's Day is fast approaching when campaigns that fail to do anything real for women, such as this by Magnum Singapore, start landing in our inboxes.

Premium
WeChat capitalising on e-commerce, but missing mark on video ads
Premium
2 days ago

WeChat capitalising on e-commerce, but missing mark ...

TOP OF THE CHARTS: WeChat is not the best vehicle for video or location-based ads, but has enabled e-commerce (via its mini program) to grow extremely quickly, according to Totem Media.

Premium
MediaMonks chief to address Campaign360 amid Asian expansion
Premium
1 day ago

MediaMonks chief to address Campaign360 amid Asian ...

Victor Knaap will present a keynote at March 5th event at the Capella in Singapore

Premium
5 of Asia's top media chiefs name their biggest challenges
Premium
3 days ago

5 of Asia's top media chiefs name their biggest challenges

Ahead of Campaign360, our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business.

Premium
Martin Sorrell's S4C to begin India expansion
Premium
1 day ago

Martin Sorrell's S4C to begin India expansion

Offices to be opened in Bengaluru and Mumbai over the next few days

Premium
TBWA Asia head Ian Pearman to depart
Premium
1 day ago

TBWA Asia head Ian Pearman to depart

President stepping down after 20 months.

Premium
DAN acquires Happy Marketer
Premium
1 day ago

DAN acquires Happy Marketer

Digital agency will be rolled into Merkle.

Premium
Entries open for PR Awards Asia 2019
Premium
1 day ago

Entries open for PR Awards Asia 2019

The 18th PR Awards are open for entry today, with new campaign and people categories. Early bird entry deadline: 19 March.

Premium
MAC Cosmetics launches first interactive experience centre in Shanghai
Premium
1 day ago

MAC Cosmetics launches first interactive experience ...

The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.

Premium
VMLY&R Malaysia head steps down
Premium
2 days ago

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

Premium
Called Pat? Get free stuff
Premium
2 days ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.

Premium
Twitter admits conversations are 'too hard' to follow and changes will be made
Premium
1 day ago

Twitter admits conversations are 'too hard' to ...

Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.

Premium
Programmatic traders risk workload burnout: study
Premium
2 days ago

Programmatic traders risk workload burnout: study

TOP OF THE CHARTS: New research from CtrlShift highlights the increasing complexities faced by programmatic traders, and the accompanying heightened risk of burnout.

Gender issues in marketing-communications in APAC

Premium
Just what women need: a discounted purple ice cream
Premium
9 hours ago

Just what women need: a discounted purple ice cream

You know International Women's Day is fast approaching when campaigns that fail to do anything real for women, such as this by Magnum Singapore, start landing in our inboxes.

Premium
SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents
Premium
1 day ago

SK-II ad: China's single women say 'Meet Me ...

The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

Premium
Sexual harassment: Event professionals say ‘not in my workplace’
Premium
Feb 15, 2019

Sexual harassment: Event professionals say ‘not in ...

“The meetings and events industry represent the perfect storm when it comes to sexual harassment."

Premium
Working mums: Let’s talk about flex
Premium
Jan 31, 2019

Working mums: Let’s talk about flex

Why should job-seeking women feel that they need to pretend they have no interest in having children? The strategic director at Mutant (and mom of two) argues that they shouldn't.

The Work

Premium
Apple aims to inspire Japanese students as they return to school
Premium
9 hours ago

Apple aims to inspire Japanese students as they return to school

The brand continues its 'Behind the Mac' theme with a depiction of youthful creativity.

Premium
SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents
Premium
1 day ago

SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents

The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

Premium
Called Pat? Get free stuff
Premium
2 days ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.

Premium
Cathay Pacific scores with new Rugby Sevens spots
Premium
3 days ago

Cathay Pacific scores with new Rugby Sevens spots

Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.

Premium
Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard
Premium
Feb 14, 2019

Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard

Apple, HSBC, Hitejinro, Panasonic, Lenovo, Samsung and more feature in this month's list of the top ad video in each of 12 APAC markets.

Focus

Premium
Xaxis: Delivering Outcome-driven Content
Premium

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Premium
Brand Champions, Bold Partnerships
Premium

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Premium
Big Brands, Brave Content
Premium

Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Brand fails: Crises, blunders and missteps

Premium
Do Mizuho Bank's ATM shutdowns damage the brand?
Premium
Feb 13, 2019

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

Premium
Behind the scenes of the D&G fiasco
Premium
Jan 23, 2019

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

Premium
Bulgari’s Chinese New Year campaign wasn’t kosher
Premium
Jan 14, 2019

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

Premium
The 5 biggest brand fails of 2018
Premium
Dec 7, 2018

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Events

Premium
Campaign360
Premium
Mar 5, 2019
Capella Singapore

Campaign360

Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years, Campaign360 and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.

Premium
Event Marketing Awards 2019
Premium
Mar 19, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

Premium
Digital Media Awards 2019
Premium
Mar 28, 2019
Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

Premium
DigitalWorks 2019
Premium
Mar 28, 2019
Shanghai

DigitalWorks 2019

DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.

PARTNER CONTENT

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins