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Happy new year!

Sincere wishes for a happy and prosperous Year of the Rat. (See you in a few days.)

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Why Asia's future CMOs will deliver far more than marketing

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Shifting CNY norms open up new opportunities for marketers

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For CNY, Superunion invites you to join a Rat Race

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5 trends for marketers to watch in the Year of the Rat

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Happy new year!
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2 days ago

Happy new year!

Sincere wishes for a happy and prosperous Year of the Rat. (See you in a few days.)

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Why Asia's future CMOs will deliver far more than marketing
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2 days ago

Why Asia's future CMOs will deliver far more than ...

"CMOs will be a control tower between marketing, IT, innovation, finance, supply chain."

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Shifting CNY norms open up new opportunities for marketers
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3 days ago

Shifting CNY norms open up new opportunities for ...

UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.

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For CNY, Superunion invites you to join a Rat Race
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2 days ago

For CNY, Superunion invites you to join a Rat Race

One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.

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5 trends for marketers to watch in the Year of the Rat
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2 days ago

5 trends for marketers to watch in the Year of the Rat

From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.

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Take your seat for the Year of the Rat film festival
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2 days ago

Take your seat for the Year of the Rat film festival

Watch all the Chinese/Lunar New Year ads our resident squirrel Ad Nut has collected, including standout work from Nike, Apple and Airbnb. Plus a few non-film YOTR tidbits.

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Without cookies, what targeting options do advertisers have?
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3 days ago

Without cookies, what targeting options do ...

SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.

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China and video dominate top 10 global apps of 2019
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3 days ago

China and video dominate top 10 global apps of 2019

Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.

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How Verizon and Starhub drove Note 9 sales cost-effectively
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2 days ago

How Verizon and Starhub drove Note 9 sales ...

CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.

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Meet the 2019 40 Under 40: Jim Guzman
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2 days ago

Meet the 2019 40 Under 40: Jim Guzman

Read about Jim Guzman of Dentsu Aegis Network, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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Newsmakers: Grey Singapore wins climate change, food security remit
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2 days ago

Newsmakers: Grey Singapore wins climate change, ...

Plus, news on PRecious Communications, Leo Burnett India, Grey Group India, Craft Worldwide Japan, Kingdom Digital, 160over90, and many more.

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Genesis and Six Degrees combine under BCW India
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2 days ago

Genesis and Six Degrees combine under BCW India

Burson Cohn and Wolfe completes 100 per cent acquisition of Six Degrees BCW

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WPP AUNZ acquires New Zealand martech specialist Dominion
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3 days ago

WPP AUNZ acquires New Zealand martech specialist ...

The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.

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How should brands navigate the confusing and plentiful streaming terrain?
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2 days ago

How should brands navigate the confusing and ...

Thirsty for that OTT knowledge? We've got the information hydration.

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Industry plans three-pronged attack to fight deluge of harmful content
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3 days ago

Industry plans three-pronged attack to fight deluge ...

Ad industry unveils 'consistent' strategy in war on harmful online content.

People to watch

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40 under 40 2019: Asia-Pacific's top rising talent
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Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

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Presenting the 2019 Women to Watch
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Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

The Work

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Take this Subaru and call me in the morning
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3 days ago

Take this Subaru and call me in the morning

Clever campaign treats a car as if it were a prescription medicine.

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Energy drink spotlights Vietnam's everyday heroes
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3 days ago

Energy drink spotlights Vietnam's everyday heroes

The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.

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Don't miss Airbnb China's CNY film
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4 days ago

Don't miss Airbnb China's CNY film

The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.

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Anomaly 'fires' Aussie staff to help devastation Down Under
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3 days ago

Anomaly 'fires' Aussie staff to help devastation Down Under

'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'

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AIA shows Malaysia the 'Ong-ly way' to prosper
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4 days ago

AIA shows Malaysia the 'Ong-ly way' to prosper

CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.

Focus

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Lifetime Value Creator, LOTTE
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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

2020 Chinese New Year advertising and marketing

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For CNY, Superunion invites you to join a Rat Race
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2 days ago

For CNY, Superunion invites you to join a Rat Race

One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.

Premium
Don't miss Airbnb China's CNY film
Premium
4 days ago

Don't miss Airbnb China's CNY film

The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.

Premium
AIA shows Malaysia the 'Ong-ly way' to prosper
Premium
4 days ago

AIA shows Malaysia the 'Ong-ly way' to prosper

CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.

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The gratuitous Lunar New Year product showcase
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Jan 21, 2020

The gratuitous Lunar New Year product showcase

Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.

Events

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Campaign360 2020
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Mar 4, 2020
Raffles Singapore

Campaign360 2020

Campaign360 is Asia-Pacific's high-level event for media and marketing professionals, bringing you the best in the business for a day of unparalleled content and networking.

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Digital360 Festival 2020
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Apr 22, 2020
Shanghai

Digital360 Festival 2020

Enter next wave of digital marketing with emergency of 5G

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Event Marketing Awards 2020
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Mar 17, 2020
Hong Kong

Event Marketing Awards 2020

Campaign is delighted to open entries for the 4th Event Marketing Awards!

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE