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Facebook sues HK company over fraud

Facebook has notified hundreds of thousands of users that their accounts may have ...

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Cannes Lions selects five APAC jury presidents

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Dataxu retreats from Asia following acquisition by Roku

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Ogury raises US$50 million to support international ...

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22 hours ago

Jessica Goodfellow

Facebook sues HK company over fraud

Facebook has notified hundreds of thousands of users that their accounts may have been compromised by the malware scheme.

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Cannes Lions selects five APAC jury presidents

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21 hours ago

Staff Reporters

Cannes Lions selects five APAC jury presidents

US and UK still dominate list of jury leaders, but women outnumber men for the first time.

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Dataxu retreats from Asia following acquisition by Roku

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22 hours ago

Jessica Goodfellow

Dataxu retreats from Asia following acquisition by Roku

It is believed that all staff across the adtech firm's Sydney and Singapore offices have been let go.

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Ogury raises US$50 million to support international expansion

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22 hours ago

Ogury raises US$50 million to support international ...

Mobile adtech firm Ogury has raised US$50 million in funding which it will use to accelerate its growth across its new and existing offices in APAC, Europe and the US.

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Nov 28, 2019

Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

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Marketing

23 hours ago

Staff Reporters

China FMCG imports buoyant

TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.

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22 hours ago

Catch up on all the Agency of the Year news

The Japan / Korea and South Asia awards have already taken place, with events in Shanghai and Singapore coming up next week.

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This week's batch of people moves and business wins

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Media

21 hours ago

This week's batch of people moves and business wins

VMLY&R, Mullen Lintas, Redhill, Octagon, Edelman, Twitter Next, MoPub, The Core Agency and more.

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M&C Saatchi founders buy £1m in shares to show support after stock crash

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1 day ago

Gideon Spanier

M&C Saatchi founders buy £1m in shares to show ...

David Kershaw, Jeremy Sinclair and Bill Muirhead have increased their stakes.

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Google to stop political ads from running in Singapore

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1 day ago

Staff Reporters

Google to stop political ads from running in Singapore

Singapore's opposition political group said the "shocking" move would deprive voters of information ahead of the looming election.

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Huawei loses 'love' in China over cold PR response to detention controversy

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1 day ago

Cindy Gu

Huawei loses 'love' in China over cold PR response ...

The company's legally focused response lacked empathy, according to both the public and PR experts Campaign spoke to, and the company's image has suffered as a result.

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Rethinking public affairs amid a lack of trust in government: Edelman president

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1 day ago

Surekha Ragavan

Rethinking public affairs amid a lack of trust in ...

Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.

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Publicis Groupe appoints new CEO in Sri Lanka

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1 day ago

Staff Reporters

Publicis Groupe appoints new CEO in Sri Lanka

Former Grey Group SVP Sanjay Chaudhari assumes new role as Arosha Perera steps down as CEO of Leo Burnett, Sri Lanka.

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1 day ago

Dr Min Sun

How emotional AI can benefit businesses

Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

THE WORK: 'Audio for life' by Grey Singapore for Bose.

Focus

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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)

Events

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Nov 27, 2019

Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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