A billion new online shoppers entering the market: Accenture
New study conducted across eight emerging markets represents a massive opportunity...
11 hours ago
A billion new online shoppers entering the market: Accenture
New study conducted across eight emerging markets represents a massive opportunity for digital commerce and marketers alike, highlighting the need to fast-track digital-first models.
11 hours ago
Alibaba to split into six units, each to pursue ...
The shake-up comes a day after founder Jack Ma made a rare public appearance in China.
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1 day ago
Ebiquity: expect more reviews and pitches in China ...
TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
10 hours ago
Havas Media restructures in Australia, appoints new ...
A six-year veteran at the agency, Kevin Fernandes will now lead the newly merged online and offline media teams in the region. That, and other moves and wins in our weekly roundup.
1 day ago
2023 Event Marketing Awards winners revealed
Magnum wins the Grand Prix for Brand Experience, while Imagination is named the Best Brand Experience Agency, and Bonnie Wan of Natixis Singapore gets the Best Event Organiser title.
2 days ago
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
1 day ago
Event Marketing Awards 2023: How Magnum evoked the ...
The winning campaign understood the product, its customers and used technology to create an immersive experience beyond the virtual space.
The Knowledge
15 hours ago
M&A in 2022: activity at three-year high as ad ...
WPP and Havas were top buyers last year.
14 hours ago
Advertising analysis shows Twitter is cashing in on ...
A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.
1 day ago
Frederique Covington Corbett joins UNICEF as CMO
Plus catch up the rest of this week's moves and wins at Dept, Dentsu Creative, Myer, Dentsu Creative, Wunderman Thompson, FCB, and more.
1 day ago
DDB sets ups behavioural science unit in Singapore
The collaboration with Temasek Polytechnic aims to help marketers understand how consumers move from intention to action.
2 days ago
How TikTok is responding to advertisers' concerns ...
TikTok's Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform's challenges like facing the US Congress and generative AI, as well as TikTok's plans for commerce.
Mar 23, 2023
'Be water, my friend': The MediaMonk creative who ...
The global creative director at MediaMonks Korea can't stand his tribe when they consider themselves the next Leonardo Di Vinci or Steve Jobs of the advertising world.
Mar 24, 2023
Cannes Lions Creative Strategy jury president eyes ...
CANNES LIONS JURY PRESIDENT Q&A: Campaign speaks with Publicis Groupe's SEA CEO Amrita Randhawa to understand what brands and agencies should be aware of in their entries.
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Mar 24, 2023
TikTok isn’t a saint, but it shouldn’t be seen as ...
Campaign's tech and media editor shares his thoughts on TikTok's CEO Shou Zi Chew's more than five-hour-long testimony in front of the US Congress.
Agency Report Cards 2022
2 days ago
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
2 days ago
Agency Report Card 2022: ADK Group
We saw reasonable work, tactical acquisitions, and some movement towards sustainability goals, but concerns about the network’s appalling DEI measures and tainted management remain.
The Information
2 days ago
Agency Report Card 2022: AKQA
Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.
2 days ago
Agency Report Card 2022: BBDO
With a new and dynamic leadership team, BBDO is recovering from the wounds of the pandemic, gaining stronger creative power but struggling with harsh business realities.
People to watch
Feb 8, 2023
Women to Watch Greater China 2023
Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Dec 7, 2022
40 Under 40 2022: Inspiring leaders forging their ...
Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.
Sep 21, 2022
Women to Watch 2022: Celebrating outstanding talent ...
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
Jun 28, 2022
Asia-Pacific Power List 2022: Meet the region's 50 ...
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
The Work
1 day ago
Fast cars and classic games collide in a memorable campaign
Porsche is playing Pong with two Taycans and a drone—need we say more for car and gaming enthusiasts to get excited?
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15 hours ago
Coca-Cola launches food donation program for Ramadan
The New York campaign aims to provide meals to those who lack access to food for Iftar.
1 day ago
The Calvin Klein homage campaign celebrates transgender men
Fashion start-up recreates the iconic Calvin Klein ads of the 90s by putting transmasculine, nonbinary and gender non-conforming people front and centre of their campaign.
Mar 21, 2023
Brand closures as important as brand relaunches implies Mandarin Oriental's ...
Clever marketing doesn’t necessarily have to diss competition; engagement can also come by elevating rivals.
Mar 21, 2023
Apple 'quiets the noise' in new AirPods Pro ad
Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.
Focus
TikTok Works: Helping brands measure success
Campaign Asia and TikTok for Business bring you TikTok Works, a series that explores how brands can use TikTok's measurement framework to make meaningful connections with their audience and leverage data-led insights to grow their business.
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Different by Design
Different by Design is a collection of articles that explores how the hidden powers of design can unlock and activate your marketing. In this series, Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging as media, design for sustainability, and be the centre of cultural conversations — all to stand out from competitors in a noisy, ever-evolving marketing landscape.
Alibaba: A seamless journey
As one of China’s largest consumer platforms, Alibaba provides unique value to its merchant partners by improving the reliability of their operations and enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific dives into Alibaba's comprehensive and innovative solutions, including livestreaming and other innovative marketing tools, a more targeted and interactive way to build consumer loyalty, and the digital approach to discover and incubate new consumption demand for merchants.
Campaign For Creativity
The best global content from Campaign's unrivaled editorial network in eight key markets.
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Events
May 15, 2023
Campaign360 2023 Singapore
Our main gathering for top marketers of the year returns on 16-17 May with a 2-day brand-new event experience! Join 300+ CMOs and leaders from major brands across APAC in person today.
Mar 29, 2023
Untapped opportunities in the open internet
How to unlock the value of first-party data
Apr 20, 2023
Campaign Spotlight Hong Kong 2023
A half-day event gathering a focused group of leading industry practitioners and senior marketers to explore new solutions and behaviours in marketing transformation.
Apr 27, 2023
Digital Media Awards 2023
Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.
PARTNER CONTENT
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PROMOTED
Mar 23, 2023
Fostering DEI in the workplace from a leadership ...
Eva Weng of EssenceMediacom China discusses how she has developed a diverse, equal and inclusive workplace to boost business success.
PROMOTED
Mar 20, 2023
Reels for agencies: Supercharge your client ...
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
PROMOTED
Mar 6, 2023
How TikTok is embracing the advertising paradigm shift
We speak to TikTok’s general manager of global business solutions, SEA about how the platform is innovating to meet changing consumer and marketer needs.
PROMOTED
Feb 23, 2023
Sustainability: From need-to-have to want-to-have
It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.
Most Read
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BY PR NEWSWIRE