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Alibaba buys minority stake in Focus Media to engage with shoppers on the move

Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans ...

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How to avoid wasting half the money you spend on advertising

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David Beckham's Portuguese egg tart quest takes him back ...

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Women to Watch 2018: Deadline ends today

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Loyalty schemes must keep evolving: reward-U's Christophe...

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Alibaba buys minority stake in Focus Media to engage with shoppers on the move
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10 hours ago

Alibaba buys minority stake in Focus Media to engage with shoppers on the move

Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months.

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How to avoid wasting half the money you spend on advertising
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Jul 13, 2018

How to avoid wasting half the money you spend on ...

Brands are increasingly gaming into mobile gaming as a method of serving engaging ads. AdColony's Tom Simpson explains the appeal.

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David Beckham's Portuguese egg tart quest takes him back to Venetian Macao
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8 hours ago

David Beckham's Portuguese egg tart quest takes him ...

Long-time Sands Resorts Macao brand ambassador David Beckham stars in a micro movie 'That's the Taste' with several Chinese and Hong Kong actors.

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Women to Watch 2018: Deadline ends today
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1 day ago

Women to Watch 2018: Deadline ends today

Last chance to enter nominations for definitive 2018 list of Asia-Pacific's rising female stars.

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Loyalty schemes must keep evolving: reward-U's Christopher Chang
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8 hours ago

Loyalty schemes must keep evolving: reward-U's ...

"There's still a lot of room for loyalty marketing to develop," says Chang.

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Publicis Groupe shares slide 9% amid fall in organic growth
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9 hours ago

Publicis Groupe shares slide 9% amid fall in organic growth

The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as a drop in organic growth led its shares down 9%

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Bend it like the Chinese players
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1 day ago

Bend it like the Chinese players

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.

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Pink 'ruby' chocolate arrives in HK, targeting Asia's cuteness obsession
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2 days ago

Pink 'ruby' chocolate arrives in HK, targeting ...

Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.

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Hong Kong first market in Asia to house Publicis agencies under one roof
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2 days ago

Hong Kong first market in Asia to house Publicis ...

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

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Hong Kong first market in Asia to house Publicis agencies under one roof
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2 days ago

Hong Kong first market in Asia to house Publicis ...

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

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Unskilled staff are stunting digital transformation: Fujitsu study
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2 days ago

Unskilled staff are stunting digital transformation:...

A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.

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Killing the cubicle: How co-working spaces are co-existing in Singapore
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4 days ago

Killing the cubicle: How co-working spaces are ...

SECTOR STUDY: Players are fighting to differentiate their workspaces in the Lion City as a pleasant look and decent coffee are just table–or rather hotdesk–stakes now.

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Philippines' top mobile-friendly brands
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2 days ago

Philippines' top mobile-friendly brands

Google, Lazada and Facebook excel, while local financial and payment players like BPI, Globe GCash and PayMaya also get strong mobile marks.

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Havas restructures Singapore leadership
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2 days ago

Havas restructures Singapore leadership

Changes include newly-created chairperson role and creative head departure.

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Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
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1 day ago

Shell's expected global winners: VCCP, Dentsu, ...

The global review kicked off in January for creative and media.

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How Luxury Escapes built a brand around FOMO
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2 days ago

How Luxury Escapes built a brand around FOMO

By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.

FEATURED

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Vaynerchuk: if Sorrell came knocking I'd say 'no'
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Jul 15, 2018

Vaynerchuk: if Sorrell came knocking I'd say 'no'

Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.

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Philippines' top local brands
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3 days ago

Philippines' top local brands

Jollibee appeals to Filipinos hearts and taste buds, while brands like Bench, Cherry Mobile and MyPhone mobile put aspirations within reach.

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If sex sells, why are many marketers shy of using it well?
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3 days ago

If sex sells, why are many marketers shy of using it well?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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What's on a restaurant's marketing menu?
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3 days ago

What's on a restaurant's marketing menu?

Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?

The Work

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10 Asian brands celebrating World Emoji Day 2018 :D
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3 days ago

10 Asian brands celebrating World Emoji Day 2018 :D

Sadly we've yet to see a brand making creative use of our favourite aubergine emoji but we can applaud—and groan—at a few of these other creative efforts to celebrate World Emoji Day.

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How Snickers hijacked the World Cup final... without mentioning 'World Cup final'
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3 days ago

How Snickers hijacked the World Cup final... without mentioning 'World Cup final'

Anyone for the World Cat Finals? BBDO Guerrero released a witty campaign riffing on alternatives to the phrase 'World Cup Final' to ensure viewers wouldn't go #TeamHungry whichever side they supported.

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Asia-Pacific YouTube Ads Leaderboard: June 2018
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3 days ago

Asia-Pacific YouTube Ads Leaderboard: June 2018

Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.

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Localised HSBC hexagons land in airports around the world
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Jul 13, 2018

Localised HSBC hexagons land in airports around the world

Dubbed one of the world’s largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.

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Subtle rebranding suggests a way for sake brands to modernise
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Jul 3, 2018

Subtle rebranding suggests a way for sake brands to modernise

A brewery based in Japan's Hyogo prefecture invited an outside perspective in an effort to balance tradition and modernity.

Focus

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

New Business League

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See who tops the latest APAC New Business League
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Jul 4, 2018

See who tops the latest APAC New Business League

Isobar, Dentsu X, J. Walter Thompson, UM and OMD among the agencies shifting positions in R3's latest ranking.

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See the latest APAC New Business League standings
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May 30, 2018

See the latest APAC New Business League standings

Big changes on the media league table as Carat takes the lead.

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New Business League: March 2018 update
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Apr 20, 2018

New Business League: March 2018 update

Climbers include Leo Burnett, Saatchi & Saatchi, Vizeum and UM, as DDB, Carat and OMD lose ground.

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See the latest APAC New Business League figures
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Apr 3, 2018

See the latest APAC New Business League figures

As it's early in the year, big moves up and down characterise the creative and media tables.

Videos

Events

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Brand Summit China 2018
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Aug 23, 2018
Shanghai

Brand Summit China 2018

Brand Summit China is an exclusive opportunity for guests to learn from the best performing brands across the region.

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Top 1000 Brands Breakfast Briefing | Singapore
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Sep 6, 2018
Singapore

Top 1000 Brands Breakfast Briefing | Singapore

5000 brands, 82 categories, 14 countries. This year’s Top 1000 Brands report is back. Who took the top spots and who fell behind? As Asia Pacific’s definitive ranking on brand perception, the Top 1000 Brands report and regional events bring together the most notable brands to showcase how they are the best at what they do.

Galleries

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