Tecno's global CMO on how to build a global brand with local storytelling

From traveling around the world to better understand local consumers, and ...

Formula One debuts the world’s first ‘kiss-activated’ ...

Cultural competency is critical to creative success in Asia

Report: Gen X is largely ignored by brands despite being ...

13 hours ago

Tecno's global CMO on how to build a global brand with local storytelling

From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand.

11 hours ago

Formula One debuts the world’s first ‘kiss-activated...

Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.

13 hours ago

Cultural competency is critical to creative success ...

Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.

13 hours ago

Report: Gen X is largely ignored by brands despite ...

TOP OF THE CHARTS: A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.

13 hours ago

New week, new people moves and account wins

Kick-start your week with the latest developments in the world of marcomms, including updates from Sweetshop, ThinkHQ, LinkedIn, and more.

1 day ago

TikTok claims it's underrated by analytics, ...

After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.

4 days ago

Creative Minds: Linus Chen's fortuitous introduction...

Chen's waiter-to-creative tale is a marvellous lesson in seizing unexpected opportunities.

3 days ago

State of wellbeing in APAC in 2023: 1 in 3 hit ...

Lululemon’s latest Global Wellbeing report delivers a stark wake-up call: wellbeing remains frozen since peak pandemic, mental health taboos persist even for Gen Z's, and workdays are lost to these struggles.

1 day ago

Cars remain a status symbol for young India: Maruti ...

Shashank Srivastava, the automaker's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering.

3 days ago

TikTok accused of hypocrisy over gambling content

The social media giant is under scrutiny for twice-removing a video criticising gambling ads, despite increasing the amount of gambling content on the platform.

1 day ago

Russell Brand case: 'Legal and PR strategies need ...

The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.

3 days ago

VMLY&R Malaysia boosts creative bench with slew of ...

Suryadipura Salleh, Suffian Rahman, Maura Soewarna, and Loreen Eva Lim will solidify the agency's end-to-end capabilities.

4 days ago

'Havas, you’re only as green as your clients': ...

A B-Corp on the one hand and Big Oil on the other? No matter how Havas and others justify the tango, can dirty alliances live beside clean credentials, questions Comms Declare founder.

4 days ago

Why the long queue? The rise of competitive queuing ...

Despite a pandemic and the social distancing imperative, it feels like huge queues for product drops never actually went away in Asia. If anything, they're even bigger and more competitive than ever before. So, what's with the queue? Matthew Keegan explores.

Agency Report Cards 2022

May 26, 2023

Agency Report Cards 2022: We grade 30 APAC networks

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

May 26, 2023

Agencies need to make more effort to progress on DEI

AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.

May 8, 2023

How did agencies crack the China conundrum in 2022?

AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.

Mar 27, 2023

Agency Report Card 2022: AKQA

Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.

People to watch

May 16, 2023

APAC Power List 2023: Meet the region's 50 most ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Feb 8, 2023

Women to Watch Greater China 2023

Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

Dec 7, 2022

40 Under 40 2022: Inspiring leaders forging their ...

Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.

Sep 21, 2022

Women to Watch 2022: Celebrating outstanding talent ...

Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.

The Work

1 day ago

Google ad jabs Apple over green-bubble texts

The comedic spot from David Miami pokes fun at Apple’s old texting tech.

1 day ago

Lego's 'playable' action movie shows parents the value of play

Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.

Sep 19, 2023

Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion ...

Look whacky and stay frosty—the fashion statement you never knew you needed.

Sep 20, 2023

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.

Sep 17, 2023

Adidas evokes the past in Originals brand platform

The trio of films echo the brand's famous three stripes.

Focus

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Campaign For Creativity

The best global content from Campaign's unrivaled editorial network in eight key markets.

Events

Nov 9, 2023
Asia-Pacific

40 Under 40 2023

Calling all rising stars and those destined to make a big mark in APAC’s marketing, media, and advertising arena: Nominations are now open for our eleventh-annual list of standouts.

Sep 27, 2023
Grand Hyatt Hong Kong

The CMO Dialogue

Join us for strategic discussions with other C-Level and C-1 Level marketers in Hong Kong on 27 September.

Oct 18, 2023
The Westin

Game Changers 2023

Game Changers returns to Singapore on 18 October, join us to explore the latest in AI, XR, and metaverse.

Dec 7, 2023
Awards Presentation venue to be announced

Southeast Asia Agency of the Year Awards 2023

Celebrating 30 years of Agency of the Year

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE