Ian Czencz resigns from Atomic 212
The MD of the Sydney branch leaves to focus on strategy, according to the agency.
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Advertising
1 day ago
Ian Czencz resigns from Atomic 212
The MD of the Sydney branch leaves to focus on strategy, according to the agency.
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Analysis
1 day ago
How much negative press can the Olympics brand take?
The head of the Japanese Olympic Committee has resigned following corruption allegations. Will the Olympics, as a brand, suffer? Don't bet on it.
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Advertising
1 day ago
Privacy regulation: We ain't seen nothin' yet
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
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News
1 day ago
Tencent advertising revenue soars 44%
Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.
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Advertising
1 day ago
Ahhh, the fresh smell of..sweaty underpants?
This gardening brand's commercial really stinks.
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Advertising
4 days ago
Agency Report Cards 2018
Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.
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PR
1 day ago
WE Communications reorganises APAC leadership
Market leaders move into expanded roles as Anne Geronimi leaves.
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Advertising
1 day ago
Ex-Red Bull marketer wants to pay people to watch ...
Gener8, a browser add-on, allows users to select what type of ads they want to see.
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Marketing
2 days ago
Why Canon is helping users rent their kit to each other
A platform for short-term rentals is part of an ongoing effort by the camera maker's Oceania unit to overhaul its brand experience.
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Advertising
1 day ago
A first look at the MediaWorks 2019 mentors
In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.
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Insight
2 days ago
The finance and marketing therapy session
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
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Advertising
2 days ago
Getting your adtech strategy right for Southeast Asia
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
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Advertising
2 days ago
McCann names new Hong Kong CEO
Former lead on Cathay Pacific account promoted to fill role vacated by Spencer Wong.
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1 day ago
Who's moving jobs? Who's winning business?
News items on Tourism Tasmania, BMF, Clemenger BBDO, TripleLift, Town Square, 90 Seconds, McCann, Mindshare, Japan Airlines, Lowe Lintas, and many more.
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Case Studies
2 days ago
Photos: Formula 1 launch event in Melbourne
Questions for the teams were crowd-sourced via fan channels, and the event culminated in an ‘ultimate selfie’.
Campaign360 2019 full coverage
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Advertising
1 day ago
Privacy regulation: We ain't seen nothin' yet
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
Premium
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Insight
2 days ago
The finance and marketing therapy session
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
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Advertising
2 days ago
Getting your adtech strategy right for Southeast Asia
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
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Front and Centre
4 days ago
Final wrap-up: Seven things we learned at Campaign360
Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.
The Work
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Advertising
Mar 18, 2019
Hahn Brewers plays head games for new launch
A dumbbell and a skateboard walk up to a bar, in a new campaign by Thinkerbell.
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Advertising
Mar 15, 2019
'This is a bank ad'
In a LOL-worthy campaign by Union, Bankwest uses delicious parody to stand out in a 'Sea of sameness'.
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Advertising
Mar 15, 2019
See the top YouTube ads in 12 APAC markets
Uncle Tobys, Samsung, Bajaj, Hyundai, Dermatix, Cadbury and more appear in this month's list of the top ad video in each of 12 APAC markets.
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Advertising
Mar 14, 2019
AAMI's geo-targeted ads keep drivers safe via Spotify
If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.
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News
Mar 14, 2019
A Russian airline's unusual perspective on earth, and branding
An ambitious campaign for a little-known Russian airline launches in English and Japanese.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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Advertising
Mar 28, 2019
Digital Media Awards 2019
Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.
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Advertising
Mar 28, 2019
Digital360Festival 2019
Digital360Festival returns to its 6th year.
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Advertising
Jun 4, 2019
Women Leading Change 2019
Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.
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PR
Jun 12, 2019
PR Awards Asia 2019
The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.
PARTNER CONTENT
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PROMOTED
3 days ago
Future-proofing the news business
Elsie Cheung, SCMP’s COO, on what digital transformation and innovation look like for the 115-year-old company
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PROMOTED
Mar 18, 2019
New opportunities in emerging markets: media ...
At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.
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PROMOTED
Mar 14, 2019
Content Marketing 2.0: Brands weigh in
Making sense of data, measuring ROI, creating content that resonates: at the Content Marketing 2.0 roundtable at Campaign360, brand marketers discussed the shifting state of content marketing in Asia.
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PROMOTED
Mar 14, 2019
The Power of CTV in China: Yanxi Palace vs. Game of ...
The popularity of Yanxi Palace is inextricably tied to the rise of connected TV in Asia.
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Most Read
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3 Life after advertising
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4 Agency Report Cards 2018
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6 Google names new APAC president
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7 More DAN departures confirmed
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8 Dentsu Aegis buys Redder Advertising
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