2018 PR Awards shortlist announced
The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted ...
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PR
2 days ago
2018 PR Awards shortlist announced
The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted 277 entries.
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Analysis
2 days ago
Is unconscious bias training really any good?
The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?
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Analysis
2 days ago
Time to seek 'Zen-like harmony' in a disrupted ...
Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.
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Marketing
2 days ago
Emphasis on experiential a potential 'misstep' for ...
TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.
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Advertising
2 days ago
Cindy Gallop: 'Forget passion—find things you want ...
Cindy Gallop has urged women to found the "female-led holding company of the future" in the wake of the dramatic exit of former WPP chief executive Sir Martin Sorrell.
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Opinion
3 days ago
How to fix Pakistan's broken ad industry
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
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Advertising
3 days ago
Hong Kong Ballet campaign is a soaring success
A joyous, gorgeous campaign by Design Army and photographer Dean Alexander makes the troupe impossible to ignore.
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Digital
4 days ago
AI predictions are the future of the contextual upsell
AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.
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Advertising
3 days ago
In brief: McCann, Kantar, Bonsey Design, Blue 449, more
See all this week's people moves and business wins.
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Advertising
3 days ago
In brief: McCann, Kantar, Bonsey Design, Blue 449, more
See all this week's people moves and business wins.
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News
4 days ago
Former Flamingo Shanghai heads start a new 'Chapter'
New venture Inner Chapter wants to "upend the workings of China's marketing-insights industry".
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PR
3 days ago
Photos: 2018 PR Awards judging
Judging for the 2018 PR Awards took place yesterday (16 May) in Singapore.
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Digital
4 days ago
CMOs: Our bad emails fail with existing customers
Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.
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Digital
4 days ago
IPG Mediabrands launches new digital agency
Reprise relaunches as digital performance agency, incorporating Ansible and Society.
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Advertising
4 days ago
Lewis plans ambitious APAC expansion
Company says it will invest US$6.5 million to open eight new offices and add 200 additional roles by 2020.
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Advertising
May 15, 2018
Women Leading Change Awards: Shortlist revealed
The Women Leading Change Awards will be presented on Thursday, 31 May in Singapore.
FEATURED
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News
May 15, 2018
Dentsu and Hakuhodo leaders share a stage
ADVERTISING WEEK: An apparently historic joint appearance skirts some key issues but provides a glimpse into what drives the leaders of two of Japan's most influential companies.
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Front and Centre
May 15, 2018
Gender gap in PR and comms: perception versus reality?
What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?
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Data
May 15, 2018
Top hotels, apps and search terms among Chinese tourists
TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.
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News
May 14, 2018
Hyundai CMO: No cookie-cutter experiences
Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.
The Work
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Advertising
4 days ago
Jenga in a moving car? Please.
Why create a product demonstration that's obviously complete and utter bullshit?
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Advertising
4 days ago
NEC's 'Same face girls' video is accurately named, disturbing
40 young women with the same mask do a dance number to promote the company's biometric technologies.
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Advertising
4 days ago
DBS to customers: 'Bank less'
The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.
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Advertising
May 15, 2018
Sri Lanka paint company to make hues from discarded temple flowers
Leo Burnett Sri Lanka came up with the 'Petal paints' concept for JAT Paints.
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Advertising
May 11, 2018
Winemaker offers an immersive experience (not literally)
Stoneleigh Wild Valley and Digitas worked with artists to create a wine experience that's as immersive as one can get without getting wet (and stained).
Focus
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Find Your Dream Job
Top of the Charts: Infographics on APAC marketing and advertising topics
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Marketing
2 days ago
Emphasis on experiential a potential 'misstep' for ...
TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.
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Data
May 15, 2018
Top hotels, apps and search terms among Chinese ...
TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.
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Advertising
May 14, 2018
China leading the world for luxury digital advertising
TOP OF THE CHARTS: Asia’s biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.
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Digital
May 7, 2018
Asia's where it's at for app downloads and spending
TOP OF THE CHARTS: APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.
Videos
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Events
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Influence
May 23, 2018
MediaWorks
MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.
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Marketing
May 31, 2018
Women Leading Change Awards & Conference
A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.
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Creativity
Jun 6, 2018
Event Marketing Awards
CEI and Campaign are delighted to announce the 2018 Event Marketing Awards are now open for entries. These awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.
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PR
Jun 13, 2018
CampaignComms
Formally PR360, CampaignComms continues to offer a third-eye look into the future of brand communications by addressing the matters at the core of PR's evolution.
Galleries
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PARTNER CONTENT
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PROMOTED
May 3, 2018
The Facebook data crisis: What does it mean for ...
The goal should be to engage, not to exploit.
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PROMOTED
May 8, 2018
For BNP Paribas, Singapore’s centre court has been ...
As title sponsor of the WTA Finals in Singapore, BNP Paribas has increased brand awareness, championed sustainability and helped connect APAC communities.
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PROMOTED
Mar 19, 2018
Controlling disruption: the billion-dollar brand ...
The start-up spirit is in high demand, but MNCs face different circumstances and need to look elsewhere for inspiration.
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PROMOTED
Mar 30, 2018
Influencer marketing: Making brands shine
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
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Most Read
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1 Sorrell: 'I'm going to start again'
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2 Discovery: The golden era of marketing
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