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How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring ...

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The Trade Desk taps former AdMaster chief in China

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Mondelez consolidates global creative with WPP and Publicis

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WPP brings all Mumbai agency employees under one roof

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You don’t always need to pay to play

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How ads are used as weapons in Hong Kong protests
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12 hours ago

How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

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The Trade Desk taps former AdMaster chief in China
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10 hours ago

The Trade Desk taps former AdMaster chief in China

Calvin Chan will head up The Trade Desk's Chinese operations following the DSP's entry into the market last year.

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Mondelez consolidates global creative with WPP and Publicis
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1 day ago

Mondelez consolidates global creative with WPP and ...

The CPG food giant will also work with several "guest specialist agencies."

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WPP brings all Mumbai agency employees under one roof
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8 hours ago

WPP brings all Mumbai agency employees under one roof

The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.

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You don’t always need to pay to play
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15 hours ago

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

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Wendy Clark, DDB Worldwide:
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11 hours ago

Wendy Clark, DDB Worldwide: "I know what it feels like to be passed over for an ...

Campaign India's Prasad Sangameshwaran interviewed with DDB Worldwide's global President and CEO, Wendy Ludlow Clark, a discussion that was beamed live on Facebook. Here's the entire conversation, without any edits or cuts:

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APAC leading globally for in-app ad growth
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16 hours ago

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

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Brands must remain silent about Hong Kong: PR chief
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1 day ago

Brands must remain silent about Hong Kong: PR chief

The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.

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Dentsu One names new China CEO
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16 hours ago

Dentsu One names new China CEO

Dentsu Aegis Network China appointed Yuichi Toyoda as CEO of Dentsu One China. He was previously president and CEO at Dentsu One Thailand.

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Why advertisers can't afford to screw up 5G
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14 hours ago

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

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Top 1000 Brands Briefing: Meet your speakers
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13 hours ago

Top 1000 Brands Briefing: Meet your speakers

Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.

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Briefs: The Trade Desk, Publicis Groupe Singapore, Freeman, Edelman, MediaCom, more
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12 hours ago

Briefs: The Trade Desk, Publicis Groupe Singapore, ...

Keep up on people moves and business wins in our frequently updated roundup.

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Facebook lets users clear advertising data held by third-party sites
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13 hours ago

Facebook lets users clear advertising data held by ...

A user can then either block the app or site from sharing data, or block all of the services in one go.

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Twitter, Facebook react to 'nefarious tactics' in HK fight
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1 day ago

Twitter, Facebook react to 'nefarious tactics' in ...

Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.

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In Laos, consumers and advertisers find liberation online
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1 day ago

In Laos, consumers and advertisers find liberation ...

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

Asia's Top 1000 Brands 2019

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Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
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2 days ago

Coca-Cola, Uber Eats gain favour: New Zealand's top ...

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

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Discount local brands faring better than premium in New Zealand
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2 days ago

Discount local brands faring better than premium in ...

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

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Are social-media brands feeling the impact of NZ's criticism?
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2 days ago

Are social-media brands feeling the impact of NZ's ...

Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?

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Brand-faithful, fairly optimistic and prone to save: NZ consumers
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2 days ago

Brand-faithful, fairly optimistic and prone to ...

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

The Work

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Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy
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12 hours ago

Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy

Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.

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See the latest APAC YouTube Ads Leaderboard
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Aug 16, 2019

See the latest APAC YouTube Ads Leaderboard

Apple, StarHub, AirAsia, HSBC, Smartfren, Nestle, Hitachi and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Guinness celebrates Japan's female rugby heroes in World Cup film
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Aug 16, 2019

Guinness celebrates Japan's female rugby heroes in World Cup film

Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.

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Ronaldo's Shopee ad is gloriously ridiculous
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Aug 16, 2019

Ronaldo's Shopee ad is gloriously ridiculous

The world-famous athlete and endorser displays dance moves that are not to be missed.

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RHB Bank asks Malaysia to 'See beyond colour'
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Aug 14, 2019

RHB Bank asks Malaysia to 'See beyond colour'

In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Brand Summit China 2019
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Aug 29, 2019
IP Mall, Shanghai

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

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Top 1000 Brands Briefing
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Aug 28, 2019
The Grid at Spectrum Global

Top 1000 Brands Briefing

The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Japan/Korea Agency of the Year 2019
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Nov 27, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

PARTNER CONTENT