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Carat captures Vodafone global media account

WPP's Wavemaker has held business since 2014.

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The soul-feeding habits of 6 leading creative minds

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For DAN's new APAC CEO Ashish Bhasin, the sequel is ...

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FCB NZ copywriter hires clown for redundancy meeting

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Carat captures Vodafone global media account
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1 hour ago

Carat captures Vodafone global media account

WPP's Wavemaker has held business since 2014.

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The soul-feeding habits of 6 leading creative minds
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4 hours ago

The soul-feeding habits of 6 leading creative minds

Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?

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For DAN's new APAC CEO Ashish Bhasin, the sequel is where the plot thickens
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1 day ago

For DAN's new APAC CEO Ashish Bhasin, the sequel is ...

The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.

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FCB NZ copywriter hires clown for redundancy meeting
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20 hours ago

FCB NZ copywriter hires clown for redundancy meeting

A clown enters our WTF files for the first time, and yes, there are fake tears involved.

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The top 100 brands among Vietnam consumers
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1 day ago

The top 100 brands among Vietnam consumers

See which brands came out on top of our exclusive ranking, part of our Asia's Top 1000 Brands research, carried out with Nielsen.

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APAC CMOs hunt for new help
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Sep 11, 2019

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

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WPP appoints Christina Peyton to marketing and growth role
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23 hours ago

WPP appoints Christina Peyton to marketing and ...

Plus, news in brief from BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more to come.

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Advertisers are drowning in data, Kantar study says
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1 day ago

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

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The hottest retail interior in China is not in Beijing or Shanghai
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1 day ago

The hottest retail interior in China is not in ...

Chongqing’s SND boutique is arguably one of the most stunning retails space in China.

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Mastercard lets fans experience full force of rugby tackle
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1 day ago

Mastercard lets fans experience full force of rugby ...

Fans get to feel impact of professional tackle.

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Spikes Asia’s See It Be It finalists revealed
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3 days ago

Spikes Asia’s See It Be It finalists revealed

Ten inspiring women in creative positions have been chosen to take part in the acceleration programme for future leaders.

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How Chinese liquor brand Moutai is using Costco to thwart speculators
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4 days ago

How Chinese liquor brand Moutai is using Costco to ...

Ahead of the mid-autumn festival, mass lineups returned to Costco as 10,000 bottles of Moutai were sold out in the supermarket within two days.

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Chinese consumers angered by Muji
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4 days ago

Chinese consumers angered by Muji

Add "French Concession" to the list of things brands might want to avoid mentioning in China.

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'It works because it's Louis f*cking Vuitton': Adland's take on the latest fashion ads
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4 days ago

'It works because it's Louis f*cking Vuitton': ...

Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?

Asia's Top 1000 Brands 2019

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New opportunities in 'star-performer' Vietnam
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2 hours ago

New opportunities in 'star-performer' Vietnam

The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.

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Will Apple ever be able to outdo South Korea’s biggest brands?
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Sep 9, 2019

Will Apple ever be able to outdo South Korea’s ...

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

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Tech and auto giants a source of pride for South Koreans
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Sep 9, 2019

Tech and auto giants a source of pride for South ...

Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.

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Political and economic tension fuels uncertainty for brands in South Korea
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Sep 9, 2019

Political and economic tension fuels uncertainty ...

As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.

The Work

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Is there anything 5G can't do?
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1 day ago

Is there anything 5G can't do?

THE WORK: 'Huxley' for Vodafone New Zealand by DDB New Zealand with Sweetshop.

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Petronas celebrates an introvert from Sabah
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23 hours ago

Petronas celebrates an introvert from Sabah

THE WORK: 'Uni' for Petronas by IPG Mediabrands Malaysia.

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KFC wants to plan your wedding
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4 days ago

KFC wants to plan your wedding

A new campaign from Ogilvy Sydney is giving Aussie couples the chance to ‘put a wing on it’.

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Try to resist these toothpaste love stories from the Philippines
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4 days ago

Try to resist these toothpaste love stories from the Philippines

THE WORK: 'Make your move' for CloseUp Philippines by MullenLowe Philippines.

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Legendary Filipino vocalist sings an ode to old outfits
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4 days ago

Legendary Filipino vocalist sings an ode to old outfits

THE WORK: 'When I Shine With You' for Ariel Instashine.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Brand Summit China 2019
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Aug 29, 2019
IP Mall, Shanghai

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

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Brand Exchange Thailand
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Sep 4, 2019
Cielo Sky Bar & Restaurant, Bangkok

Brand Exchange Thailand

Join us at Bangkok’s premier brand marketers' gathering.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Japan/Korea Agency of the Year 2019
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Nov 27, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

PARTNER CONTENT

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