Cannes day 3: OMD wins Media Network of the Year

The agency won this prestigious award in 2022, while Mindshare claimed it in ...

Elon Musk on artistic ads, 'foolish' posts and telling ...

AIA’s CMO breaks down new campaign that redefines 'health'

APAC media new-biz rankings: Mindshare makes strides, ...

9 hours ago

Cannes day 3: OMD wins Media Network of the Year

The agency won this prestigious award in 2022, while Mindshare claimed it in 2023. In individual categories, Golds were awarded to Leo Burnett India, Colenso BBO, and TBWA Hakuhodo across Creative Data, Direct, and Social and Influencer categories.

7 hours ago

Elon Musk on artistic ads, 'foolish' posts and ...

The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.

1 day ago

AIA’s CMO breaks down new campaign that redefines ...

In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.

7 hours ago

APAC media new-biz rankings: Mindshare makes ...

PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.

6 hours ago

Burson unveils market leaders in Asia-Pacific

HS Chung will lead North APAC as CEO in addition to her role as Burson Korea CEO, and Adrian Warr will become South APAC CEO in September.

2 days ago

Campaign at Cannes 2024: Editor's blog

Chill your rosé and pop the cork—it's Cannes Lions 2024! Join Campaign Asia-Pacific's Rahat Kapur as she takes you on a walk down the Boulevard de la Croisette live from this year's extravaganza, behind-the-scenes at the best talks at the Palais, unpacks the winning work with jurors, and more.

5 hours ago

Calls grow in Australia for restrictions on ...

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.

7 hours ago

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

2 days ago

Cannes daily global podcast episode 2: Big wins in ...

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

1 day ago

Beyond rainbow filters: Real support for Pride Month

Brands embracing LGBTQ+ consumers should align with their values, not support them in June when it's cool to do so, says this VML Hong Kong strategy director.

17 hours ago

From ancient scrolls to Outernet London, how trans ...

It’s important to showcase trans stories as a way to confront and dismantle prejudice.

1 day ago

Clean Creatives on decision not to disrupt Cannes 2024

Climate activist group Clean Creatives has told PRWeek UK it has no plans for stunts at this year’s Cannes Lions, calling the festival ‘a difficult and expensive place to engage’.

2 days ago

Dentsu rolls out global innovation proposition and ...

Dentsu Lab Tokyo was established in 2014.

Jun 14, 2024

May APAC advertiser of the month: AEON

Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.

Cannes Lions 2024

Jun 14, 2024

2024 Cannes Contenders: UltraSuperNew's promising picks

As the race for Cannes heats up, UltraSuperNew's group creative director predicts which campaigns will come out on top.

Jun 13, 2024

2024 Cannes Contenders: Dentsu creatives place ...

Dentsu's creative chiefs in Taiwan and Indonesia pick the APAC campaigns that stand a good chance of winning a Lion.

Jun 11, 2024

Cannes Lions 2024: Inside the jury room with Vita ...

Harris is the Jury President for the Creative Strategy Lions category.

Jun 11, 2024

A true union between humans and machines can have a ...

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.

Agency Report Cards 2023

Jun 14, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jun 14, 2024

Agency Report Card 2023: Publicis Media

Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.

Jun 13, 2024

Agency Report Card 2023: Publicis Creative

Bold leadership decisions that drive change as well as sound creative and business judgment continue to pay dividends for Publicis across APAC.

Jun 12, 2024

Agency Report Card 2023: PHD

With a strong foothold in gender representation and championing sustainability, PHD grew steadily last year and is well on the path to excelling.

The Work

Jun 12, 2024

Philips plays spot the difference with lookalike celebs

The tongue-in-cheek campaign brushes with fame, Hong Kong celebrities and a dash of dental drama.

Jun 11, 2024

When an ad winningly targets the nose, not the eyes

Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.

Jun 7, 2024

From pitch to pint: Heineken campaign sets stakes on knee slides

The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.

May 29, 2024

Let's talk about sexual consent

Because breaking barriers, keeping an open dialogue, learning, understanding, and talking about consent can’t wait.

May 27, 2024

From teeth to golf balls: What not to flush

This Sydney Water campaign is a witty take on anyone who needs a reminder that only pee, poo and paper should go down the loo.

Focus

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Jul 26, 2024
Virtual, APAC

[Virtual] Kantar BrandZ 2024 Most Valuable ...

Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market

Aug 8, 2024
Virtual

Best Places to Work Asia-Pacific 2024

We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!

Sep 19, 2024
Virtual

40 under 40 2024

Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.

Nov 18, 2024
Venue to be announced

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

PARTNER CONTENT

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