Advertising, Marketing, Media, Digital, PR News & more

Tech On Me: Google’s business practices are not just anti-competitive, they’re ...

This week, we explore the unfolding Google-DOJ trial, examining allegations of ...

Lions Creativity Report 2024: Ogilvy Singapore and ...

The Knowledge

Global agency groups H1 2024 report card: WPP and Dentsu ...

How 'experience impact' is ushering in a new era of ...

The CMO's MO: Techcombank's marketer brings the marathon ...

Tech On Me: Google’s business practices are not just anti-competitive, they’re anti-innovation

9 hours ago

Shawn Lim

Tech On Me: Google’s business practices are not just anti-competitive, they’re ...

This week, we explore the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech and anti-competitive practices—offering brands and marketers a timely warning.

Lions Creativity Report 2024: Ogilvy Singapore and Colenso BBDO come out on top

9 hours ago

Matthew Keegan

Lions Creativity Report 2024: Ogilvy Singapore and ...

Having won Singapore its first ever Grand Prix with the coveted Glass Lion for Change, Ogilvy Singapore is named Asia's agency of the year. Meanwhile, Colenso BBDO ranked as the top agency across the Pacific region.

Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement

The Knowledge

14 hours ago

Alessandra Scotto di Santolo

Global agency groups H1 2024 report card: WPP and ...

Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.

How 'experience impact' is ushering in a new era of experiential marketing

8 hours ago

Ben Taylor

How 'experience impact' is ushering in a new era of ...

Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC explains why.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

1 day ago

Nikita Mishra

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Hoka One One picks OMD as media agency of record in China

1 day ago

Staff Reporters

Hoka One One picks OMD as media agency of record in China

OMD will take over Hoka’s media account from UM in China following a competitive pitch.

8 hours ago

Check out this week's moves and wins

Sweatshop, Audi, L'Oréal, Nine, VaynerMedia, Canvas8, BBDO, Dentsu, and more in our weekly collection of people moves and account wins.

Will Australia succeed in its plans to ban minors from social media?

1 day ago

Shawn Lim

Will Australia succeed in its plans to ban minors ...

Industry leaders tells Campaign that banning young people from social-media platforms is often seen as inefficient, cumbersome, and expensive.

Monks elevates Munas van Boonstra to MD for Southeast Asia

1 day ago

Shawn Lim

Monks elevates Munas van Boonstra to MD for ...

Van Boonstra has been at Monks since 2022 and replaces Joris Knetsch who recently departed after a decade at the agency.

14 hours ago

Lecia Bushak

Will AI kill the health influencer?

As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.

1 day ago

Audi Singapore appoints marketing GM

Jamie Lee most recently served as marketing director at Uniqlo and has previously held roles at Volkswagen Group and Eurokars Group.

Beyond the Paralympics: The business case for disability representation

2 days ago

Matthew Keegan

Beyond the Paralympics: The business case for ...

A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.

1 day ago

MaryLee Sachs

Starbucks still needs a CMO

Here’s why the role is essential at every organisation.

Tay Guan Hin leaves BBDO to join global nonprofit

2 days ago

Nikita Mishra

Tay Guan Hin leaves BBDO to join global nonprofit

BBDO Singapore's Tay Guan Hin will lead regional growth and strategy at The One Club. He is the second top executive at BBDO to exit in recent months.

Kantar BrandZ reveals 2024’s most valuable Chinese brands

2 days ago

Minnie Wang

Kantar BrandZ reveals 2024’s most valuable Chinese ...

Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.

The CMO's MO

Aug 13, 2024

Nikita Mishra

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: Alice Au thinks the marketing funnel has

Jul 10, 2024

Nikita Mishra

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

The CMO's MO: Southern Cross' Regan Savage on proving the value of health insurance to consumers

Jun 3, 2024

Staff Reporters

The CMO's MO: Southern Cross' Regan Savage on ...

Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.

The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change

May 15, 2024

Nikita Mishra

The CMO's MO: From AI integration to environmental ...

Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.

Agency Report Cards 2023

Aug 6, 2024

Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

14 hours ago

Charlotte Rawlings

Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic pollution

Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.

Retirement campaign raises the bar for a life lived well

2 days ago

Ad Nut

Retirement campaign raises the bar for a life lived well

Ryman, the retirement community’s latest campaign created by M&C Saatchi, invites Australians to embrace the next chapter of their lives with freedom and luxury.

Ask your mates if they’re okay, says timely campaign

3 days ago

Staff Reporters

Ask your mates if they’re okay, says timely campaign

Australian suicide-prevention organisation R U OK? releases sobering campaign about the importance of regular check-ins with friends and family.

Kraft mimics social trends to capture the attention of Zillennials

3 days ago

Emma Johnston-Wheeler

Kraft mimics social trends to capture the attention of Zillennials

The social led campaign by Rethink is intended to fit seamlessly into FYP streams.

JLL calls for a workplace revolution in latest campaign

Sep 5, 2024

Ad Nut

JLL calls for a workplace revolution in latest campaign

Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all—for better or worse—have personal experience with.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.