APAC workers admire tech and airline brands the most
Google dominates in a global YouGov study into employer branding, but the likes ...
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News
11 hours ago
APAC workers admire tech and airline brands the most
Google dominates in a global YouGov study into employer branding, but the likes of Garuda, Alipay and Hyatt also fared well in Asia-Pacific markets.
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Media
10 hours ago
Media OutReach to measure press release pick-up rates
Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.
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Digital
12 hours ago
Essence launches APAC innovation hub
New unit supported by Singapore government.
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Digital
13 hours ago
Facebook bottom line hit by expected $3 billion fine
Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.
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Media
14 hours ago
Airbnb puts global media account up for review
The brand has been sending the RFP out to agencies, Campaign US has learned.
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11 hours ago
If diversity matters to you (and it should), take our survey
Please help us gather data to examine workplace bias in APAC, what steps companies could take to improve, and inappropriate behaviour including sexual harassment.
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Advertising
14 hours ago
Online video revenue in APAC set to double over 5 years
A Media Partners Asia report predicts US$52 billion in revenue in 2024.
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Advertising
13 hours ago
Fanny Yum appointed to dual role at Publicis ...
Yum will helm Publicis Worldwide Shanghai in addition to serving as managing partner of Publicis Communications Shanghai. See all the week's people moves and business wins in our running roundup.
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Digital
13 hours ago
Snap beats user growth expectations
Snapchat owner's operating loss is shrinking, with major advertisers expected to keep the faith this year.
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Media
10 hours ago
Media OutReach to measure press release pick-up rates
Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.
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Advertising
1 day ago
M&C Saatchi boards RedBus in Indonesia
Agency wins integrated communications duties following a multi-agency pitch.
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Advertising
Mar 19, 2019
Agency Report Cards 2018
Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.
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Insight
2 days ago
Marketing Macau's mega-hotels
From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.
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Advertising
1 day ago
APAC finalists in the 2019 New York Festivals ...
Australia leads APAC markets, followed by South Korea and Hong Kong with strong showings.
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Analysis
2 days ago
Meaningful communications elude Japan’s local politics
Falling voter turnout and ill-informed selection suggests the need for a public relations approach focused more on direct engagement and less on loudspeakers.
Powerful platforms, big questions
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Digital
13 hours ago
Facebook bottom line hit by expected $3 billion fine
Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.
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Advertising
Apr 12, 2019
New Zealand ad bodies slam Facebook over inaction
Associations also praise YouTube for imposing stricter livestreaming measures.
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Digital
Apr 4, 2019
Australia passes social media law with severe ...
Bill proposed by prime minister on Saturday introduces fine and jail time as punishment for breaches.
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Advertising
Apr 3, 2019
'The party is over': APAC not convinced by Zuckerberg
Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.
The Work
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Advertising
6 hours ago
A toilet-seat drama sells life insurance
'True care' for NTUC Income by BBH Singapore.
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Advertising
13 hours ago
Avengers icons loom large over Kuala Lumpur
The Walt Disney Company and Dentsu X marked the Marvel movie's release with 300 drones.
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Advertising
1 day ago
The plight of rich, dead Singaporeans
Etiqa Insurance targets high-net-worth individuals with a welcome dose of somewhat macabre humour.
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Advertising
2 days ago
Red Bull campaign needs to shed more light
The concept by VMLY&R Indochina is such a good brand fit that it impedes its intention.
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The Work
3 days ago
Japan's 'hanko' stamps are decimating elephants, WildAid says
A piece of intricate animation to mark Earth Day points out that wooden stamps work just as well as ivory ones.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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May 22, 2019
MediaWorks 2019
Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.
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Advertising
Jun 4, 2019
Women Leading Change 2019
Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.
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Advertising
Jun 12, 2019
CampaignComms
CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.
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PR
Jun 12, 2019
PR Awards Asia 2019
The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.
PARTNER CONTENT
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PROMOTED
1 day ago
What the Verizon Media rebrand means for Southeast Asia
With Oath rebranding as Verizon Media, change is inevitable. But Rico Chan wants to assure consumers and marketers that the best is yet to come.
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PROMOTED
Apr 11, 2019
New World Beijing Hotel: events with flair
New World Beijing Hotel boasts a 520 sqm pillar-less ballroom, seven multi-purpose meeting spaces and a boardroom.
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PROMOTED
Apr 8, 2019
This design-led hotel is a dream for themed events
Located on the pristine Khem Beach, JW Marriott Phu Quoc Emerald Bay is MICE- and bleisure-friendly
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PROMOTED
Mar 31, 2019
TaiNEX 2 steps up Taipei's MICE offerings
With a variety of spaces spanning 156,700 sqm, TaiNEX 2 is a prime venue for exhibitions, conferences and meetings.
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