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Dentsu plans to drop Aegis from name

Moving towards its 'One Dentsu' structure, changes at DAN continue, including ...

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Tim Andree takes a giant leap for Dentsu

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See Hong Kong's Top 100 brands

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IAS chief: 'I want to be sure we make the right bets'

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Dentsu plans to drop Aegis from name
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18 hours ago

Dentsu plans to drop Aegis from name

Moving towards its 'One Dentsu' structure, changes at DAN continue, including redundancies of more senior APAC staff.

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Tim Andree takes a giant leap for Dentsu
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21 hours ago

Tim Andree takes a giant leap for Dentsu

The chief executive and executive chairman is a growing force at Dentsu Aegis Network and, having expanded his role in January, is in a position to shake things up to go 'more global'.

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See Hong Kong's Top 100 brands
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20 hours ago

See Hong Kong's Top 100 brands

The 2019 list is revealed, along with analysis of the rising and falling brands, favourite local brands, and more.

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IAS chief: 'I want to be sure we make the right bets'
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19 hours ago

IAS chief: 'I want to be sure we make the right bets'

Six months into her new job as global CEO of IAS, Lisa Utzschneider is rolling out new offerings swiftly in a bid to push the pace, but says she still sleeps well at night.

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Bates CHI hires Indonesia CEO
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17 hours ago

Bates CHI hires Indonesia CEO

Monitor people moves and business wins in our ever-growing roundup.

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Instagram ditches 'likes': Pros and cons for influencers
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3 days ago

Instagram ditches 'likes': Pros and cons for ...

Digital marketers welcome the move, but say it won't make waves in the industry.

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Publicis Groupe reports 15% hike in first-half profit
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3 days ago

Publicis Groupe reports 15% hike in first-half profit

Group's performance held aloft by strong results in Asia, Europe and Middle East.

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Omnicom global revenue down 3.6%; APAC organic growth slows
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3 days ago

Omnicom global revenue down 3.6%; APAC organic ...

Revenue and profit both fell in the second quarter of the year.

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80% of all spirits and alcohol consumed in China is with a meal: MHD China
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3 days ago

80% of all spirits and alcohol consumed in China is ...

The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.

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Fast growth fuels trials of new brands in the Philippines
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3 days ago

Fast growth fuels trials of new brands in the ...

Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.

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App developer CooTek denies malicious ad activities after Google ban
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3 days ago

App developer CooTek denies malicious ad activities ...

Hidden advertising plugin BeiTaAd is said to have been embedded in 238 applications that amounted to over 440 million installations.

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Women to Watch nominations due in 9 working days
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3 days ago

Women to Watch nominations due in 9 working days

Nominate the women who inspire you for Campaign's annual list celebrating the industry's top female talent. The deadline is August 2.

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Amazon faces EU competition probe
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3 days ago

Amazon faces EU competition probe

Company's dual role as retailer and marketplace is being investigated.

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Netflix begins tailoring offering in Asia with mobile-only India plan
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4 days ago

Netflix begins tailoring offering in Asia with ...

The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.

Asia's Top 1000 Brands 2019

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Hong Kong seeks home comforts, self-care
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21 hours ago

Hong Kong seeks home comforts, self-care

Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumers in this year's top 100 ranking. We asked in-market experts to analyse some of the moves.

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Stalwart locals reign in HK, and enjoy surprising loyalty
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21 hours ago

Stalwart locals reign in HK, and enjoy surprising ...

Hong Kong's favourite local brands tend to be a bit long in the tooth.

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Showing Hong Kong some love, without irking the mainland
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21 hours ago

Showing Hong Kong some love, without irking the ...

Hong Kong people want their identity and culture to be recognised. But given differing viewpoints among mainland consumers, that can be a tricky tightrope act for brands.

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Few brand loyalists among HK shoppers
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21 hours ago

Few brand loyalists among HK shoppers

As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.

The Work

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A sound rebranding for a hearing organisation
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18 hours ago

A sound rebranding for a hearing organisation

Australian Hearing becomes Hearing Australia in a change orchestrated by Landor.

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StarHub is teaching an uber-emo history lesson
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18 hours ago

StarHub is teaching an uber-emo history lesson

To celebrate Singapore’s 54th birthday, the telco is highlighting the overlooked women in the nation’s past.

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No thanks, Panadol, let's not 'rethink care' together
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3 days ago

No thanks, Panadol, let's not 'rethink care' together

How about you just cure my headache?

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The month's most popular YouTube ads from across APAC
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Jul 17, 2019

The month's most popular YouTube ads from across APAC

Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Singapore fertility campaign gives birth to criticism and mockery
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4 days ago

Singapore fertility campaign gives birth to criticism and mockery

‘Stop treating us like a bunch of kids’, one PR practitioner said of the campaign.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Brand Summit China 2019
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Aug 27, 2019
Shanghai

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

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Top 1000 Brands Briefing
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Aug 28, 2019
The Grid at Spectrum Global

Top 1000 Brands Briefing

The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Japan/Korea Agency of the Year 2019
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Dec 9, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

PARTNER CONTENT