Tech On Me: AI reshapes newsrooms; Alibaba and Tencent forge unlikely alliances

This week, Google’s AI workshops and Alibaba’s WeChat Pay integration highlight ...

Everything you need to know ahead of Google’s antitrust ...

Singapore’s C-suite bet big on gen AI, but face stiff ...

Dentsu China overhauls leadership

OMG Australia names CMO

1 day ago

Tech On Me: AI reshapes newsrooms; Alibaba and Tencent forge unlikely alliances

This week, Google’s AI workshops and Alibaba’s WeChat Pay integration highlight the growing influence of AI and the move towards greater tech collaboration.

4 hours ago

Everything you need to know ahead of Google’s ...

With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.

1 day ago

Singapore’s C-suite bet big on gen AI, but face ...

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.

2 days ago

Dentsu China overhauls leadership

The agency announces eight new appointments and promotions, including key roles such as chief strategy officer, chief transformation and marketing officer, and new CEOs for its creative and media divisions.

1 day ago

OMG Australia names CMO

Kim Hamilton has been elevated to the newly created role. Plus, other people moves and account wins our weekly roundup.

5 hours ago

Report: X brings on Targeted Victory for comms support

X taps Republican consulting firm Targeted Victory, owned by Stagwell Group, to manage the fallout from its suspension in Brazil, according to Wired.

2 days ago

Asia-Pacific Power List 2024: Stephanie Ng, HSBC

In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.

2 days ago

Promotions and new hires across the region

In our weekly roundup, catch all the industry moves and triumphs from Yahoo, DDB Sydney, OMG Australia, ASCI, TBWA Singapore, and others.

1 day ago

Campaign Asia-Pacific announces key editorial ...

Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.

2 days ago

Publicis ANZ’s creative and media chiefs on the ...

‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.

1 day ago

Fashion, fair trade, and fierce inspiration: Inside ...

The Hakuhodo designer is as comfortable getting lost in Shibuya’s music bars as she is soaking in books on Thai beaches—with a creative process that draws from personal experiences and a passion for innovative solutions.

1 day ago

How to leverage the convergence of affiliate and ...

Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com CMO, Cristy Garcia.

2 days ago

Amazon splits global media between GroupM and OMG ...

Account is estimated to be worth $5 billion.

3 days ago

FAW Audi hands creative account to Dentsu Creative ...

Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.

3 days ago

Why brands shouldn't dismiss advertising alongside ...

Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.

The CMO's MO

Aug 13, 2024

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

Jul 10, 2024

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

Jun 3, 2024

The CMO's MO: Southern Cross' Regan Savage on ...

Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.

May 15, 2024

The CMO's MO: From AI integration to environmental ...

Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.

Agency Report Cards 2023

Aug 6, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Mar 27, 2024

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

Mar 27, 2024

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

Mar 27, 2024

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

5 hours ago

Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever

It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.

2 days ago

JLL calls for a workplace revolution in latest campaign

Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all—for better or worse—have personal experience with.

3 days ago

TM taps gen AI to in language-diverse Merdeka campaign

Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.

4 days ago

Disinfluencer launches crowdfunded disability campaign in Australia

The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.

Sep 2, 2024

GCash puts disability front and centre in Paralympics campaign

GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Jul 26, 2024
Virtual, APAC

[Virtual] Kantar BrandZ 2024 Most Valuable ...

Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market

Aug 8, 2024
Virtual

Best Places to Work Asia-Pacific 2024

We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!

Sep 19, 2024
Virtual

40 under 40 2024

Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.

Dec 10, 2024
The Ritz Carlton Millenia

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

PARTNER CONTENT

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