Premium

Here's your 2019 PR Awards Asia shortlist

The jury has shortlisted 283 entries for the awards, which take place June 12 in ...

Premium

Some sellers don't appreciate this ad-price comparison tool

Premium

Havas PR forms Red Havas 'micro-network'

Premium

Here be monsters: Retirement planning as a perilous journey

Premium
Here's your 2019 PR Awards Asia shortlist
Premium
2 days ago

Here's your 2019 PR Awards Asia shortlist

The jury has shortlisted 283 entries for the awards, which take place June 12 in Hong Kong.

Premium
Some sellers don't appreciate this ad-price comparison tool
Premium
2 days ago

Some sellers don't appreciate this ad-price ...

A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.

Premium
Havas PR forms Red Havas 'micro-network'
Premium
2 days ago

Havas PR forms Red Havas 'micro-network'

The organization will be comprised of Red Agency in Asia-Pacific and Havas PR offices in North America and the UK.

Premium
Here be monsters: Retirement planning as a perilous journey
Premium
2 days ago

Here be monsters: Retirement planning as a perilous ...

A couple in a paper boat gets menaced by storms, volcanos and a sea monster in an entertaining spot for the The Hong Kong Mortgage Corp by Triangle Marketing.

Premium
How blockchain is helping Asian advertisers (or not)
Premium
3 days ago

How blockchain is helping Asian advertisers (or not)

Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.

Premium
Essence grows APAC leadership team
Premium
2 days ago

Essence grows APAC leadership team

The GroupM agency makes VP of media planning and VP of media activation appointments.

Premium
How to succeed in communications globally
Premium
2 days ago

How to succeed in communications globally

Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.

Premium
How to make your brand matter in the new retail paradigm
Premium
2 days ago

How to make your brand matter in the new retail ...

The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.

Premium
The Trade Desk’s Jeff Green on how to crack China
Premium
3 days ago

The Trade Desk’s Jeff Green on how to crack China

The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.

Premium
Dentsu sees Q1 organic growth fall, prepares structure change
Premium
3 days ago

Dentsu sees Q1 organic growth fall, prepares ...

The advertising giant is optimistic about major upcoming events in Japan and sees a planned new holding company improving alignment between domestic and international operations.

Premium
CampaignComms announces latest agenda and speakers
Premium
3 days ago

CampaignComms announces latest agenda and speakers

The industry’s foremost brand builders gather on 12 June to address the lofty opportunities that lie ahead for the PR and communications practitioners.

Premium
Latest moves: VMLY&R, Publicis, Comscore, Geometry, Mindshare, more
Premium
3 days ago

Latest moves: VMLY&R, Publicis, Comscore, Geometry, ...

Catch these quick updates, and more to come, in our ever-growing roundup of people moves and business wins.

Premium
Is PR fit for purpose? Take our survey to give your views
Premium
4 days ago

Is PR fit for purpose? Take our survey to give your ...

Campaign and Ipsos invite you to complete our inaugural survey assessing Asia-Pacific’s PR and communications landscape. The results will be released at the CampaignComms conference in Hong Kong on June 12.

Premium
Retail engine drives Alibaba to 51% revenue rise
Premium
3 days ago

Retail engine drives Alibaba to 51% revenue rise

The internet giant took in US$13.932 billion for the quarter (US$56.152 billion for the year), and says it added 102 million active consumers on its China retail marketplaces.

Award bait?

Premium
Penguin invites readers to get lost in a book
Premium
3 days ago

Penguin invites readers to get lost in a book

Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.

Premium
When your award-bait entry isn't even original
Premium
May 14, 2019

When your award-bait entry isn't even original

Cheil Hong Kong's stroke-detection app may have good intentions, but it's clearly award bait. And not even original award bait at that.

Premium
High-contrast furniture for vision-impaired people?
Premium
May 8, 2019

High-contrast furniture for vision-impaired people?

HomePro and BBDO Bangkok tout a line of easy-to-see home items. In other news, it looks like award-bait season has rolled around again.

Premium
Lion and cryin': The year's top 3 award-bait campaigns
Premium
May 23, 2018

Lion and cryin': The year's top 3 award-bait campaigns

Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.

The Work

Premium
Penguin invites readers to get lost in a book
Premium
3 days ago

Penguin invites readers to get lost in a book

Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.

Premium
See the latest APAC YouTube Ads Leaderboard
Premium
2 days ago

See the latest APAC YouTube Ads Leaderboard

Hyundai, Apple, Sega, Cherifer Vitamins, Dumex Dugro, Go-Jek, Oppo, Shopee and more appear in this month's list of the top ad video in each of 13 APAC markets.

Premium
Is a box of McDonald's food any way to thank your mum?
Premium
3 days ago

Is a box of McDonald's food any way to thank your mum?

The fast-food brand's Ramadan- and Mother's Day-themed ad is hilarious. But not on purpose.

Premium
Bad guys get banished in this FiLGOOD campaign
Premium
3 days ago

Bad guys get banished in this FiLGOOD campaign

As if the giant whale tail wasn't enough, a Korea brand launch campaign by BBH China features an overly literal barber and an attempt to coin a new phrase: ‘Gap boon good (갑분굿)’.

Premium
When your award-bait entry isn't even original
Premium
May 14, 2019

When your award-bait entry isn't even original

Cheil Hong Kong's stroke-detection app may have good intentions, but it's clearly award bait. And not even original award bait at that.

Focus

Premium
Xaxis: Delivering Outcome-driven Content
Premium

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Premium
Brand Champions, Bold Partnerships
Premium

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Premium
Big Brands, Brave Content
Premium

Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

Premium
Full Asia-Pacific marketer Power List revealed
Premium
Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

Premium
40 Under 40: 2018's class of young leaders in APAC marketing and communications
Premium
Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

Premium
Presenting the 2018 Women to Watch
Premium
Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

Premium
Meet China Digital A-List's class of 2018: Disruptors
Premium
Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

Premium
MediaWorks 2019
Premium
May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

Premium
Women Leading Change 2019
Premium
Jun 4, 2019
Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

Premium
CampaignComms
Premium
Jun 12, 2019
Hong Kong

CampaignComms

CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.

Premium
PR Awards Asia 2019
Premium
Jun 12, 2019
Hong Kong

PR Awards Asia 2019

The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.

PARTNER CONTENT

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins