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Ogilvy and Mindshare dominate APAC network awards

But Isobar loses its crown as the long-standing digital network leader.

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Big night for WPP at Southeast Asia AOY awards

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Independents shine alongside the majors in ANZ

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Exclusive: WPP's 'deathtrap' Malaysia campus

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Ogilvy and Mindshare dominate APAC network awards
Premium
2 days ago

Ogilvy and Mindshare dominate APAC network awards

But Isobar loses its crown as the long-standing digital network leader.

Premium
Big night for WPP at Southeast Asia AOY awards
Premium
2 days ago

Big night for WPP at Southeast Asia AOY awards

Another big haul for the network was spearheaded by Ogilvy and GroupM.

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Independents shine alongside the majors in ANZ
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2 days ago

Independents shine alongside the majors in ANZ

Independent agencies were glittered in gold in the Australia / New Zealand awards.

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Exclusive: WPP's 'deathtrap' Malaysia campus
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3 days ago

Exclusive: WPP's 'deathtrap' Malaysia campus

After shattering windows, vermin infestations and lifts that would get stuck or plummet without warning, a terrifying blackout was the final straw that forced WPP to clear its new Petaling Jaya campus, Campaign Asia-Pacific has learned.

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Of India, analytics & closer collaboration through data
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2 days ago

Of India, analytics & closer collaboration through data

India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.

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Top 5 agency deals of 2018
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3 days ago

Top 5 agency deals of 2018

Our list of the most significant acquisitions, mergers and launches of the year.

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Ogilvy announces Indonesia leadership change
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3 days ago

Ogilvy announces Indonesia leadership change

News follows Anne Ridwan’s announcement that she is stepping down in January 2019

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Maya Watono appointed head of DAN Indonesia
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4 days ago

Maya Watono appointed head of DAN Indonesia

The new CEO will replace SK Biswas.

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Analysis: 'New WPP' needs its own creative transformation
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4 days ago

Analysis: 'New WPP' needs its own creative ...

Campaign reports from WPP's investor day.

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7 marketing buzzwords we want to ban in 2019
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Dec 11, 2018

7 marketing buzzwords we want to ban in 2019

SAY CAGENCY AGAIN I dare you! I double dare you!

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40 Under 40: Kasper Wandi of Consider iProspect
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29 minutes ago

40 Under 40: Kasper Wandi of Consider iProspect

Read about Kasper Wandi and the 39 other impressive members of our 2018 list.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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The state of advertising has never been better
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3 days ago

The state of advertising has never been better

Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.

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Wavemaker's Tim Castree named Group M North America CEO
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4 days ago

Wavemaker's Tim Castree named Group M North America CEO

Castree is tasked with boosting WPP's biggest market.

The year in Asia-Pacific marketing and communications

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Top 5 agency deals of 2018
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3 days ago

Top 5 agency deals of 2018

Our list of the most significant acquisitions, mergers and launches of the year.

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7 marketing buzzwords we want to ban in 2019
Premium
Dec 11, 2018

7 marketing buzzwords we want to ban in 2019

SAY CAGENCY AGAIN I dare you! I double dare you!

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The top 10 exits and entrances of 2018
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Dec 11, 2018

The top 10 exits and entrances of 2018

What a year it's been for agency leadership changes.

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Top watches: Our 5 best videos of 2018
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Dec 10, 2018

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

The Work

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Joy dishes up some holiday heartbreakers
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4 days ago

Joy dishes up some holiday heartbreakers

Is scrubbing dishes together a good way to wash away family tensions? It is in this pair of moving ads for the Philippines from Joy and Publicis Singapore.

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Mannings wishes HK a very meowy Christmas
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3 days ago

Mannings wishes HK a very meowy Christmas

The brand puts its semi-creepy animated giant cat into a nativity story for a holiday campaign by DDB Group Hong Kong.

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Singtel, you owe Frank Capra an apology
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Dec 7, 2018

Singtel, you owe Frank Capra an apology

The brand's Christmas film is an unholy mess with a WTF ending, and a sudden snowfall can't fix it.

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Our 10 favourite ads of 2018
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Dec 4, 2018

Our 10 favourite ads of 2018

Our listicle-based look at the year in APAC marketing kicks off with our 10 favourite campaigns.

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The 10 most disappointing ads of 2018
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Dec 5, 2018

The 10 most disappointing ads of 2018

Our listicle-based look at the year in APAC marketing continues with the 10 campaigns that earned our derision.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Campaign Asia-Pacific original videos

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Please Help Me Market My SME
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Nov 23, 2018

Please Help Me Market My SME

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

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Gender equality isn't a fad, and adland can't treat it like one
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Oct 23, 2018

Gender equality isn't a fad, and adland can't treat ...

The fight is far from over in adland, argues the MD and executive producer of Curious Films.

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Watch: Rob Reilly's 'no bull' story about 'Fearless Girl'
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Oct 11, 2018

Watch: Rob Reilly's 'no bull' story about 'Fearless ...

McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.

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The thinking behind Facebook's Stories ads
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Oct 10, 2018

The thinking behind Facebook's Stories ads

Global creative director Andrew Keller breaks down the format.

Events

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Southeast Asia Agency of the Year Awards 2018
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Dec 13, 2018
Singapore

Southeast Asia Agency of the Year Awards 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Australia/New Zealand Agency of the Year Awards 2018
Premium
Dec 13, 2018
Singapore

Australia/New Zealand Agency of the Year Awards 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Network Agency of the Year Awards 2018
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Dec 13, 2018
Singapore

Network Agency of the Year Awards 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Event Marketing Awards 2019
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Feb 28, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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