Why does such a lack of transparency still exist in adtech?

Although many adtech players remain incentivised to keep the ecosystem opaque, ...

Swatch switches media duties to Publicis from GroupM in ...

Osaka World Expo 2025: How to win influence with key ...

40 Under 40 2023: Ruchika Gupta, Beam Suntory

Publicis organic growth jumps 5.3% in Q1

2 hours ago

Why does such a lack of transparency still exist in adtech?

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

4 hours ago

Swatch switches media duties to Publicis from ...

Swatch is the second long-term client after Dyson to depart from GroupM to Publicis this year, following news of a bribery scandal in China in 2023.

4 hours ago

Osaka World Expo 2025: How to win influence with ...

With only a year to go, Meghan Barstow of Edelman shares five key takeaways on the payoff for countries and global brands that show up well in Osaka.

2 hours ago

40 Under 40 2023: Ruchika Gupta, Beam Suntory

An ambassador of female leadership, Gupta is building a team of thought leaders at Beam Suntory and inspiring them to achieve their highest potential.

3 days ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

3 days ago

2024 Event Marketing Awards winners revealed

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

2 hours ago

New week, new people moves and account wins

Chep Network, Sephora, Beacon Lighting, Mindshare, Lee Kum Kee, and others in our weekly collection of people moves and account news.

17 hours ago

Signs of light: Is fun coming back to adland?

The best reason to work in advertising should be that it’s fun, says Angus Tucker. Without it, advertising is just telemarketing.

3 days ago

H2 2023: Telstra disrupts the norm with its $100 ...

North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.

16 hours ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

4 days ago

Creative Minds: Melissa Boey on fearlessness and ...

From hitchhiking in Moscow to being followed by a local cartel in Mexico, MRM Japan's senior art director's life and work is never short of adventure.

3 days ago

BBC splits its India operations

Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.

3 days ago

Focus on ability rather than disability, new ...

Initiative led by SPD Contact Centre and agency ABrandADay aims to tackle the underemployment of Persons with Disabilities (PwDs) in Singapore.

3 days ago

The individual vs the collective effort in ...

Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.

4 days ago

Dentsu China's new CEO on transformation, talent, ...

Chun Yin Mak is spearheading a four-year business transformation amid the network's One Dentsu global rollout.

Agency of the Year 2023

Apr 3, 2024

Campaign reveals global Agency of the Year shortlist

APAC-nominated shops include Leo Burnett Taiwan, Propel Manila, DDB Philippines IdeasxMachina,Thinkerbell, Special New Zealand, and Motion Sickness.

Dec 11, 2023

Agency of the Year 2023

See the full wrap-up of shortlists and winners for this year's AOY 2023, as well as all the detailed analysis for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea here.

Dec 8, 2023

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

Dec 7, 2023

Agency of the Year 2023 winners: Asia-Pacific / Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards.

People to watch

Nov 21, 2023

40 Under 40 2023: Top-tier marketing talent ...

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

Oct 25, 2023

Women to Watch Asia Pacific 2023: The marcomms ...

Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.

Oct 20, 2023

Tech MVP 2023: Presenting the Most Valuable ...

A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.

May 16, 2023

APAC Power List 2023: Meet the region's 50 most ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

The Work

4 hours ago

The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool

The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.

17 hours ago

Big Brother is watching you: Audible stages 1984 takeover of The Guardian

George Orwell 'returns' to The Observer in new ad campaign.

4 days ago

Safari and McCann Japan give vintage clothing a storied past

A new social commerce platform aims to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way.

Apr 10, 2024

The must-see Hari Raya campaigns that capture the spirit of the holiday

Moving, heartwarming and impactful, check out how brands like Petronas, Malaysia Airlines, RHB Bank, Prego, Safi and others are capturing the true spirit of Raya.

Apr 10, 2024

Betting's deadly roll: New campaign unmasks the dark side

Men's Minds Matter calculates the real probability that a gambling-related suicide will occur around the UK's biggest day of betting... The Grand National.

Focus

Discover the winners of the YouTube Works Awards SEA

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

May 14, 2024
Marina Bay Sands

Campaign360 2024 Singapore

Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.

Apr 11, 2024
The Executive Centre

Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 25, 2024
The St.Regis Shanghai, Jingan

Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

May 14, 2024
Venue to be announced

Women Leading Change Awards 2024

Honouring remarkable women who promote diversity, inclusion, and equality.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE