Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO

After 33 years with Grey, global COO and international president Nirvik Singh is ...

PR Awards Asia-Pacific 2024: Winners announced

Apple is the world's first $1 trillion brand: Kantar

Abbott appoints Varun Agarwal to global marketing ...

5 hours ago

Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO

After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.

18 hours ago

PR Awards Asia-Pacific 2024: Winners announced

Check out the full list of winners for the 23rd edition of the PR Awards Asia-Pacific.

6 hours ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

4 hours ago

Abbott appoints Varun Agarwal to global marketing ...

Having worked with Reckitt, Coca-Cola, and P&G in Singapore and Mumbai, Agarwal will now oversee the role from Switzerland.

4 hours ago

RGA promotes Ben Miles to APAC chief design officer

Prior to the newly created role, Miles was the VP and executive creative director of Brand Design for APAC.

5 hours ago

Cannes Contenders: Wolf BKK predicts which ...

Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.

1 day ago

APAC media new-biz spotlight: Great success for WPP ...

Automotive sector soars despite global struggles.

1 day ago

The business case for investing in creativity is ...

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Dentsu's Hiroshi Igarashi continues the series.

2 days ago

What do chief AI officers do and does adland need them?

The position is the hot new C-suite job that can pay handsomely, but is it more than just a fancy title? We speak to experts across the region.

1 day ago

Cannes Contenders: Ogilvy's purpose-driven and ...

Ahead of Cannes Lions next week, Ogilvy's Reed Collins picks a selection of work that resonates with him the most.

2 days ago

Cannes Contenders: TBWA's handpicked lion-hearted ...

In the hunt for the grand prize, TBWA's Peter Khoury reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.

2 days ago

Vietnam’s top 50 brands

See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

1 day ago

Malaysia's top 50 brands

Shopee continues its dominance in the region, this time topping the Malaysia list in 2024. See which brands are challenging to move up the rankings in Campaign's research in partnership with Milieu Insight.

1 day ago

Rory Sutherland: 'Programmatic is a load of ...

The vice chairman of Ogilvy UK argues digital advertising is broken.

Cannes Lions 2024

1 hour ago

2024 Cannes Contenders: Dentsu creatives place ...

Dentsu's creative chiefs in Taiwan and Indonesia pick the APAC campaigns that stand a good chance of winning a Lion.

2 days ago

Cannes Lions 2024: Inside the jury room with Vita ...

Harris is the Jury President for the Creative Strategy Lions category.

2 days ago

A true union between humans and machines can have a ...

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.

Jun 8, 2024

We can be better with AI, but we must be better than AI

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas' Yannick Bolloré offers his view.

Agency Report Cards 2023

7 hours ago

Agency Report Card 2023: Publicis Creative

Bold leadership decisions that drive change as well as sound creative and business judgment continue to pay dividends for Publicis across APAC.

1 day ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

1 day ago

Agency Report Card 2023: PHD

With a strong foothold in gender representation and championing sustainability, PHD grew steadily last year and is well on the path to excelling.

2 days ago

Agency Report Card 2023: OMD

OMD picked up its performance and had a strong 2023, consistently finishing in the top five of the media agency rankings table.

The Work

1 day ago

Philips plays spot the difference with lookalike celebs

The tongue-in-cheek campaign brushes with fame, Hong Kong celebrities and a dash of dental drama.

1 day ago

When an ad winningly targets the nose, not the eyes

Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.

Jun 7, 2024

From pitch to pint: Heineken campaign sets stakes on knee slides

The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.

May 29, 2024

Let's talk about sexual consent

Because breaking barriers, keeping an open dialogue, learning, understanding, and talking about consent can’t wait.

May 27, 2024

From teeth to golf balls: What not to flush

This Sydney Water campaign is a witty take on anyone who needs a reminder that only pee, poo and paper should go down the loo.

Focus

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

May 14, 2024
Marina Bay Sands

Campaign360 2024 Singapore

Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.

Apr 11, 2024
The Executive Centre

Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 25, 2024
The St.Regis Shanghai, Jingan

Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

May 14, 2024
Marina Bay Sands

Women Leading Change Awards 2024

Honouring remarkable women who promote diversity, inclusion, and equality.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE