Ogilvy appoints capability leads
Move sees four execs taking on additional roles guiding advertising, customer ...
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Advertising
3 hours ago
Ogilvy appoints capability leads
Move sees four execs taking on additional roles guiding advertising, customer experience and commerce, partnerships, and PR and influence.
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Advertising
4 hours ago
Wunderman Thompson announces new APAC CEO hire
Leadership change sees John Gutteridge take a new role and Caspar Schlickum depart.
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Media
4 hours ago
MediaCom and Publicis Groupe top Recma new-business ...
Performance mainly down to Mars and Adidas wins for MediaCom and $2 billion GSK account for Publicis.
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Advertising
1 day ago
Dentsu to launch digital OOH company with Docomo
The new $46 million venture, called Live Board, will allow clients to buy out-of-home placements in Japan based on impressions while enabling interaction between billboards and smartphones.
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PROMOTED
Dec 20, 2018
Alimama goes all-in on OTT
The company reveals new strategy for brand marketers exploring the medium.
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Digital
2 hours ago
5 key trends from CES 2019
Unruly’s futurist Elena Corchero highlights the most exciting developments brands should be paying attention to from this year's tech extravaganza.
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Advertising
3 hours ago
Online grocer deploys flying fish in bid for ...
The Secret Little Agency provides a fresh approach to grocery-store advertising.
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Digital
1 day ago
Isobar Taiwan absorbs CRM data agency AAA
Move aimed at bolstering Isobar's end-to-end data consulting offering.
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4 hours ago
Briefs: Cogs, Adjust, Propel Manila, Vamp, GCI ...
We're constantly adding people moves and account news to our weekly digest.
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6 hours ago
APAC Power List: Peggy Fang Roe of Marriott ...
Read about Peggy Fang Roe and the 49 other standouts who made our inaugural list of the region's most influential marketers.
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News
1 day ago
Pantene uses a big-hair baby to celebrate individualism
The shampoo brand has jumped on the popularity—and surprising controversy—of Japanese Instagram star Baby Chanco.
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Advertising
1 day ago
YDM Thailand acquires FCB Bangkok
The 35 staff at FCB Bangkok will begin working in collaboration with YDM Thailand, effective immediately.
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Advertising
1 day ago
Navigating luxury in China: advice from the front line
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.
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Advertising
2 days ago
Dentsu Aegis confirms death of Indonesia employee ...
Isobar employee passed away following evening of drinking at retreat.
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Advertising
2 days ago
Hakuhodo joins forces with Serviceplan and Unlimited
The agency joins into a pre-existing partnership between Germany-based Serviceplan and UK-based Unlimited.
Who made the cut in 2018
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Advertising
Dec 14, 2018
Agency of the Year Awards 2018
See all the shortlists, winner lists, photos and analyses for the 2018 Agency of the Year Awards and Agency Network of the Year Awards.
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: Presenting the class of 2018
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
The Work
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Advertising
1 day ago
Singtel really likes revamping old songs
Selling Singtel Power in the same way you sold broadband? Meh.
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Advertising
1 day ago
You won't believe the latest apparel craze to hit Japan
Just kidding. It's actually a campaign for the D&AD awards.
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Advertising
2 days ago
Tiger Beer shows a little more spark in Malaysia
A young man first defies and then (spoiler alert) wins over his father in an Ogilvy Malaysia campaign apparently influenced by Ad Nut (!).
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Advertising
Jan 9, 2019
Innuendo can sell anything, even AirAsia flights
Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.
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Advertising
Jan 7, 2019
Bank of East Asia celebrates 100th birthday with new ad
The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
Asia-Pacific YouTube Ads Leaderboard
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Advertising
1 day ago
Here's the latest Asia-Pacific YouTube Ads Leaderboard
Jolibee, Apple, Samsung, Sino Group, Vivo, Lotte, Shopee, Resorts World Sentosa and more feature in this month's list of the top ad video in each of 12 APAC markets.
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Advertising
Dec 21, 2018
See the latest APAC YouTube Ads Leaderboard
Samsung, Nescafe, Bilbil.com, Google, Celcom Axiata, OPPO, Zalora, Gunny Mobi and more appear in this month's list of the top ad video in each of 12 APAC markets.
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Advertising
Nov 23, 2018
Here's the latest APAC YouTube Ads Leaderboard
Apple, HSBC, Honda, Shopee, Glico, Mitsubishi, Lifebuoy and more appear in this month's list of the top ad video in each of 12 APAC markets.
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Advertising
Sep 18, 2018
See the latest Asia-Pacific YouTube Ads Leaderboard
Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.
Events
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Digital
Mar 19, 2019
Event Marketing Awards 2019
Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.
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Advertising
Mar 28, 2019
Digital Media Awards 2019
Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.
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Digital
Mar 28, 2019
DigitalWorks 2019
DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.
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Digital
May 22, 2019
MediaWorks 2019
Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.
PARTNER CONTENT
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PROMOTED
Jan 11, 2019
Westin Shanghai’s event catering goes from strength ...
With its emphasis on high-quality food and seamless service, the Westin team continues to deliver an outstanding outside catering experience.
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PROMOTED
Jan 3, 2019
Why banks don't need love for loyalty
Are any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from Nationwide, RBS and Starling Bank.
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PROMOTED
Dec 5, 2018
National Geographic’s Planet or Plastic? sets ...
The multi-year campaign aims to stem the tide of plastics polluting our oceans.
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PROMOTED
Dec 20, 2018
Alimama goes all-in on OTT
The company reveals new strategy for brand marketers exploring the medium.
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