Publicis Groupe reports growth, despite poor APAC performance
APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest ...
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Advertising
8 hours ago
Publicis Groupe reports growth, despite poor APAC performance
APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest growth.
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Advertising
11 hours ago
Starhub chooses creative agency
Decision ends a 12-year relationship with DDB.
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Data
13 hours ago
Mobile app fraud up 30% to $700 million a year: ...
As both sides gain sophistication, fraud has become a high stakes race.
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Advertising
14 hours ago
Chinese spend +2.5 hours a day on mobile, surpassing TV
TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.
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News
13 hours ago
Meet China Digital A-List's class of 2018: Achievers
This year's Achievers (成就者) category set the bar high.
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News
15 hours ago
Aston Bridgman leaves co-president role at Finsbury Japan
The agency is expected to name a new co-president soon.
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Digital
15 hours ago
Snapchat launches shoppable AR Lenses
Adidas and Candy Crush developer King are among the first users.
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Advertising
1 day ago
New taxi screens make ad-watching all but mandatory
OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.
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Advertising
13 hours ago
Briefs: Bloomberg, Grey Group, Dentsu Sports, much more
Follow people moves and account news in our frequently updated weekly digest.
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Advertising
13 hours ago
Briefs: Bloomberg, Grey Group, Dentsu Sports, much more
Follow people moves and account news in our frequently updated weekly digest.
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Digital
13 hours ago
Why Google's claims about audio transcription ...
Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.
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News
1 day ago
Mark Rogers departs as regional Dow Jones VP
The departure comes after a year in the role and more than a decade at the company.
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Advertising
1 day ago
Y&R wins AOR appointment for GNC in China
The mandate includes brand strategy, creative development and production on digital and ecommerce platforms in the health and wellness retailer's largest international market.
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Digital
14 hours ago
Amazon launches Alexa Agency Plan
In a bid to accelerate adoption of Alexa for advertisers and agencies eager to attain first mover advantage in voice search, Amazon has launched a paid platform plan.
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Media
1 day ago
Publicis Media unites EMEA and APAC
Gerry Boyle will split his time between Singapore and Europe until the end of the year, when he will move back to the UK.
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Media
1 day ago
Improving ad standards means investing in them: GroupM
The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.
FEATURED
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Analysis
2 days ago
Beyond time: How watch brands are adapting to survive
SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.
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Digital
2 days ago
Go social: From engagement to sales
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
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News
Apr 13, 2018
The state of Japan's new economy
Marc Benioff, John Zimmer and Shinjiro Koizumi were among the speakers at the New Economy Summit 2018 in Tokyo discussing Japan's future. Here are some key takeaways:
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Advertising
Apr 13, 2018
Zero or hero? Industry polarised on zero-based budgeting
Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.
The Work
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Advertising
15 hours ago
Samsung project helps people with autism run a restaurant independently
Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.
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News
1 day ago
KFC's new spicy chicken ad makes hot things cool
Ogilvy's new campaign selling Hot & Spicy chicken proves the simplest ads are often the ones we appreciate the most.
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News
Apr 9, 2018
Dove tries to fix Japan's low 'body esteem'
A variation on the 'Sketches' theme aims to raise spirits among the world's least self-confident schoolgirls.
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Advertising
Apr 6, 2018
This Snickers 2018 organiser is so bad it came out in March
As a PR tactic in Philippines and Malaysia, the brand and BBDO Guerrero created an anti-organiser meant to depict the confusing nature of life when hungry.
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The Work
Apr 6, 2018
Marriott tries for laughs with HK Sevens campaign
Marriott Hotels kicks off the Hong Kong Sevens with a tongue-in-cheek campaign by Ogilvy featuring Sébastien 'monument to marketing' Chabal.
Focus
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Find Your Dream Job
Top of the Charts: Infographics on APAC marketing and advertising topics
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Advertising
14 hours ago
Chinese spend +2.5 hours a day on mobile, surpassing TV
TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.
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Advertising
Mar 27, 2018
Brands struggle with China's video-inventory ...
TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.
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Advertising
Mar 26, 2018
Adspend forecast for China improves significantly: ...
TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.
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Advertising
Mar 12, 2018
APAC marketers most likely to embrace AI: Econsultancy
TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.
Videos
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Events
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Advertising
Apr 23, 2018
Media360Indonesia
Media360Indonesia 2018 brings together industry leaders to address the most pressing issues impacting brands such as the changing face of the media agency, digital swamp, new technology, programmatic opportunities, winning moves of local brands, influencer marketing and what is it that CMOs want in the coming year.
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Digital
Apr 25, 2018
DigitalWorks
Campaign Asia-Pacific presents DigitalWorks, an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.
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Digital
Apr 25, 2018
Digital360Festival
Developed from Campaign China’s flagship conference Digital360China, the first-ever Digital360Festival aims to be a gathering of key decision-makers from today's leading brands and agencies in China. The festival encompasses DigitalWorks, a learning and networking platform for China's rising stars, and DigialMediaAwards, a celebration of the best digital marketing work, innovation and talent.
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Digital
Apr 26, 2018
Digital Media Awards
The Digital Media Awards China 2018, organised by Campaign, are setting out to celebrate Greater China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.
Galleries
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PARTNER CONTENT
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PROMOTED
Mar 19, 2018
Controlling disruption: the billion-dollar brand ...
The start-up spirit is in high demand, but MNCs face different circumstances and need to look elsewhere for inspiration.
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PROMOTED
Mar 30, 2018
Influencer marketing: Making brands shine
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
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PROMOTED
Apr 9, 2018
AdColony receives TAG certification for fighting ...
The mobile video advertising leader meets stringent requirements from leading advertising accountability group.
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PROMOTED
Apr 4, 2018
Coming back full circle to the human experience design
The value of the human experience design.
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Most Read
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1 Sorrell quits as WPP chief executive
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3 JWT names Bangkok CEO
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