What is that jumble of Chinese characters pitchside at the World Cup?
Your comprehensive guide to the official and unofficial Chinese sponsors on ...
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Marketing
1 hour ago
What is that jumble of Chinese characters pitchside at the World Cup?
Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.
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Advertising
11 hours ago
WPP's Read: We're focusing on collaboration, rather ...
"I don’t think WPP needs to be smaller. We need to be simpler to navigate [for clients]," Read tells Campaign.
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Advertising
20 hours ago
APAC ad spend to grow 7%: Magna
The latest Magna and IPG Mediabrands forecast sees growth in all APAC markets except Singapore.
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Analysis
1 day ago
China's top 100 brands for 2018
Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.
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Analysis
1 day ago
Q&A: Where brands go wrong with content creation
Most marketers are still too heavy-handed in their approach to entertainment, says Sarah Armand, The Huffington Post's head of content partnerships.
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Stories
3 days ago
Esports: the newest battleground for brands
Opportunities abound in the esports space but brands need a clear strategy and reliable measurement methods, finds Nielsen.
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Advertising
11 hours ago
David Droga: Great creative work doesn't 'cover the ...
Droga5 founder David Droga opened the Cannes Lions festival by warning creatives to not become obsessed with their own hype.
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Advertising
1 day ago
Cannes awards entries fall by a fifth in watershed year
The festival received 32,372 entries, down from 41,170 in 2017.
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Advertising
3 days ago
Havas China creative CEO steps down
Donald Chan will most likely be venturing into the startup space.
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Advertising
3 days ago
Havas China creative CEO steps down
Donald Chan will most likely be venturing into the startup space.
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Digital
3 days ago
Nike scores big in Chinese KOL competition
The brand gets more out of its influencer efforts on Chinese social-media platforms than most other apparel and fast-fashion companies, according to a report by Parklu.
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PROMOTED
3 days ago
Japan’s whirlwind adoption of programmatic
With digital advertising on the upswing and more resources than ever being put towards data-driven marketing, programmatic is making its mark on Japan.
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Advertising
3 days ago
TBWA names new China CCO
Read about Ronnie Wu's promotion, plus news on AdsMy, PHD, Kraft Heinz and more, in our digest of the week's moves and wins.
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News
4 days ago
BBDO expands 'Heels of Steel' diversity project
BBDO is extending its Heels of Steel talk series to more Southeast Asian markets, inviting female speakers to come and inspire young employees.
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Advertising
4 days ago
Sorrell's $26 million payoff triggers shareholder ...
27% of investors voted against the remuneration report in a non-binding vote at the AGM in London, and 15.5% voted against the re-election of chairman Roberto Quarta.
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Media
Jun 14, 2018
Dentsu Aegis raises 2018 forecast for global, APAC ...
Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.
FEATURED
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Analysis
4 days ago
Exile Hiro set to introduce Japan's LDH to world at Cannes
An eclectic talent-management and entertainment company run by a well-known Japanese dancer turned producer is making a play for worldwide brand attention next week.
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Advertising
Jun 12, 2018
Cannes contenders: Our picks
Here's a few editor favourites that didn't get mentioned in our 'Cannes contenders' feature.
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Opinions
Jun 12, 2018
Slow DSP uptake: Is Japan a digital-marketing laggard?
Hiroyuki Akita, a senior strategist at Beacon Communications in Tokyo, believes that there are good reasons that demand-side platform services have yet to get traction in Japan.
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Media
Jun 12, 2018
Carat names new APAC CEO
Sean O'Brien, who stepped in when Kevin Walsh left in January, becomes chairman of Dentsu Aegis Network Media.
The Work
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News
4 days ago
Budweiser’s World Cup message in a bottle
JKR Shanghai’s designs try to communicate across China’s “sea of sponsorship advertising”
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Advertising
4 days ago
China's EyeBuyDirect is ready to turn heads around world
China-based online eyewear retailer launches brand campaign through J. Walter Thompson New York.
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Advertising
Jun 13, 2018
Festivities, family, fights and forgiveness: 2018 Raya ads
Our pal Ad Nut gets merry reviewing this year's crop of Raya campaigns from Malaysia and Indonesia.
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Advertising
3 days ago
Messi takes a meme-filled journey for Ooredoo
The football star appears alongside local social influencers.
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Advertising
Jun 8, 2018
Confrontational campaign asks, 'Who are the real retards?'
Work from Sweden tries to make people question use of the 'R-word'.
Focus
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Find Your Dream Job
Asia's Top 1000 Brands
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Country Rankings
1 day ago
China's top 100 brands for 2018
Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.
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Country Rankings
1 day ago
China's top local brands
Chinese consumers declare Alibaba, Haier and Huawei their favourite local brands. What's behind their appeal?
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Country Rankings
1 day ago
China's top mobile-friendly brands
Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?
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Analysis
1 day ago
'Winning brands' in China are more likely to be ...
Thanks to a burgeoning middle class and growing digital spend, China's outlook and consumer confidence levels remain optimistic, particularly for local and premium brands.
Videos
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Events
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PR
Jun 13, 2018
CampaignComms
Formally PR360, CampaignComms continues to offer a third-eye look into the future of brand communications by addressing the matters at the core of PR's evolution.
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PR
Jun 13, 2018
PR Awards Asia 2018
The PR Awards aims to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific’s communications industry.
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News
Jul 12, 2018
The Trade Desk Programmatic Breakfast Briefing
Join The Trade Desk to address the latest challenges facing marketers in Greater China on their programmatic journey and explore the opportunities to progress digital marketing strategies for both brands and agencies.
Galleries
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PARTNER CONTENT
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PROMOTED
3 days ago
Japan’s whirlwind adoption of programmatic
With digital advertising on the upswing and more resources than ever being put towards data-driven marketing, programmatic is making its mark on Japan.
Premium
.png&h=268&w=401&q=100&v=20170226&c=1)
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PROMOTED
Jun 13, 2018
Shadow Factory makes push for VR, AR in marketing
From virtual tours to Facebook's mobile camera effects, the company is pushing the envelope in creativity and technology.
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PROMOTED
Jun 13, 2018
AdColony Joins Coalition for Better Ads
Mobile partners to provide data-based best practices for in-app ad experiences.
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PROMOTED
May 30, 2018
How Singapore Tourism Board is bringing the city’s ...
Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.
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Most Read
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1 Ogilvy unveils new identity
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2 PR Awards Asia 2018 winners
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3 Carat names new APAC CEO
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6 Here are Asia’s Top 1000 Brands for 2018
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7 Discovery: The golden era of marketing
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