DAN's results drag Dentsu numbers down, Asia the biggest laggard

Quarterly revenue falls 18% and operating profit plunges 39.2%, although the ...

ByteDance reportedly in talks with Reliance Jio to ...

Men on black: ADNA's leadership picture ignites blacklash

Amazon deploys the power of song to win over small ...

It's time brands stop paying lip service to customer ...

3 hours ago

DAN's results drag Dentsu numbers down, Asia the biggest laggard

Quarterly revenue falls 18% and operating profit plunges 39.2%, although the company says cost cuts announced in December have begun to have an impact.

9 hours ago

ByteDance reportedly in talks with Reliance Jio to ...

India's biggest telco, which has raised US$20 billion in capital in recent months from firms including Facebook and Google, is reportedly eyeing an investment in embattled TikTok.

9 hours ago

Men on black: ADNA's leadership picture ignites ...

Former BBH Chair Cindy Gallop has led the censure of the agency's imagery.

10 hours ago

Amazon deploys the power of song to win over small ...

Shop owners sing the praises of Amazon's platform in a hard-to-resist campaign by Ogilvy.

12 hours ago

It's time brands stop paying lip service to ...

The pandemic has opened new customer experience opportunities that should not be ignored by only adding a few generic digital tools, says Wunderman Thompson's APAC strategy chief.

1 day ago

How's your company on diversity? We want to hear about it

Campaign Asia-Pacific and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.

10 hours ago

The pandemic is no reason for daily drinking

A new campaign by Australia’s Alcohol and Drug Foundation warns that a cheeky glass or two every night could spiral into a post-lockdown habit.

9 hours ago

Who's getting a new job or fresh mandate this week?

AnyMind, Accenture, PRHK, LanciaConsult, Purple, Neon Leaders, Wavemaker Vietnam, FWD, Tatler Asia and many more are. Check it out in our news roundup.

12 hours ago

Asia-Pacific Power List 2020: Nicole McMillan, Mars ...

Steadily climbing the ranks of one of the world's top candy companies, the secret to McMillan's sweet brand success may be to remain consistent in a world of change.

15 hours ago

ViacomCBS' Sumner Redstone dies at the age of 97

The media mogul led Viacom as executive chairman of the board for almost 30 years.

1 day ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

1 day ago

Facebook killed 7 million dangerous Covid-19 posts ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

12 hours ago

Brand rivalries: Facebook vs Twitter

ASIA's TOP 1000 BRANDS: These two social networks are very different but both want to keep APAC thumbs scrolling and scrolling and scrolling... See which has been the top-ranked social-media brand in APAC over the years.

1 day ago

Line takes hold in Thailand, expanding far beyond ...

ASIA'S TOP 1000 BRANDS: The super-app has shot up to become Thailand's eighth ranked brand.

1 day ago

Neglecting the future is not an option

Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.

Asia's Top 1000 Brands 2020

3 days ago

Thailand's Top 100 Brands: Keeping pace with ...

ASIA'S TOP 1000 BRANDS: Despite a relatively stable top 10, churn is evident in sectors ranging from mobile services to aviation and dental care.

3 days ago

Thailand's top local brands: CP Group, Chang Beer ...

ASIA'S TOP 1000 BRANDS: But Thai consumers are still less likely to recognise and support established Thai brands much differently from global competitors.

3 days ago

Line takes hold in Thailand, expanding far beyond ...

ASIA'S TOP 1000 BRANDS: The super-app has shot up to become Thailand's 8th ranked brand.

3 days ago

Tourism-dependant Thailand turns to local needs

ASIA'S TOP 1000 BRANDS: As Thailand's travel and hospitality industry is rocked by COVID-19, the economy and FMCG industry is realigning to focus on home, health and safety.

People to watch

Jun 29, 2020

Power List 2020: Asia-Pacific's 50 most influential ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

The Work

11 hours ago

Sneaking out for a midnight tryst with a sexy German (car)

Campaign for Audi Australia by The Monkeys includes a separate ad for the currently locked down state of Victoria.

1 day ago

Two luxury carmakers promise to soothe souls in Asia's biggest markets

In new campaigns, both BMW China and Porsche India are looking to rekindle the ardour of motorheads with a focus on wellbeing and balance instead of mechanical substance.

1 day ago

Snickers tweaks its ad formula for post-lockdown confusion

A new spot by BBDO New York shows a man who gives new meaning to an 'in-the-flesh' gathering.

2 days ago

You will love this ad, or his name isn't 'Curbside Larry'

Here's a work of genius from, of all places, a public library outside Houston, Texas. You're welcome.

2 days ago

Berjaya Sompo's heroes pivot to a pandemic mission

The insurer's fivesome of 'Silent guardians' takes on new protective duties in a spot by FCB Malaysia.

Focus

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

Leadership Hub: 2020 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Events

Dec 1, 2020
Singapore

APAC Network Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

Dec 1, 2020
Singapore

Australia/New Zealand Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

Dec 1, 2020
Shanghai

Greater China Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE