Advertising, Marketing, Media, Digital, PR News & more

Premium

Fosun establishes in-house brand management unit for fashion clients

The Chinese investment conglomerate has set up a pure play operation company to ...

Premium

Travel marketers betting big on digital advertising in 2019

Premium

Just what women need: a discounted purple ice cream

Premium

WeChat capitalising on e-commerce, but missing mark on ...

Premium

MediaMonks chief to address Campaign360 amid Asian expansion

Premium

Marketing

9 hours ago

Jenny Chan 陳詠欣

Fosun establishes in-house brand management unit for fashion clients

The Chinese investment conglomerate has set up a pure play operation company to serve fashion brands with ambitions in Greater China.

Premium

Advertising

8 hours ago

Staff Reporters

Travel marketers betting big on digital advertising ...

TOP OF THE CHARTS: Sojern’s latest report shows marketers in all travel verticals are increasing digital spend, but have a range of business concerns.

Premium

Just what women need: a discounted purple ice cream

Premium

Advertising

9 hours ago

Olivia Parker

Just what women need: a discounted purple ice cream

You know International Women's Day is fast approaching when campaigns that fail to do anything real for women, such as this by Magnum Singapore, start landing in our inboxes.

Premium

WeChat capitalising on e-commerce, but missing mark on video ads

Premium

News

2 days ago

Staff Reporters

WeChat capitalising on e-commerce, but missing mark ...

TOP OF THE CHARTS: WeChat is not the best vehicle for video or location-based ads, but has enabled e-commerce (via its mini program) to grow extremely quickly, according to Totem Media.

Premium

MediaMonks chief to address Campaign360 amid Asian expansion

Premium

News

1 day ago

Staff Reporters

MediaMonks chief to address Campaign360 amid Asian ...

Victor Knaap will present a keynote at March 5th event at the Capella in Singapore

Premium

5 of Asia's top media chiefs name their biggest challenges

Premium

Advertising

3 days ago

Staff Reporters

5 of Asia's top media chiefs name their biggest challenges

Ahead of Campaign360, our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business.

Premium

Martin Sorrell's S4C to begin India expansion

Premium

News

1 day ago

Campaign India Team

Martin Sorrell's S4C to begin India expansion

Offices to be opened in Bengaluru and Mumbai over the next few days

Premium

Premium

Advertising

1 day ago

Matthew Miller

TBWA Asia head Ian Pearman to depart

President stepping down after 20 months.

Premium

Premium

Digital

1 day ago

Faaez Samadi

DAN acquires Happy Marketer

Digital agency will be rolled into Merkle.

Premium

Premium

1 day ago

Staff Reporters

Entries open for PR Awards Asia 2019

The 18th PR Awards are open for entry today, with new campaign and people categories. Early bird entry deadline: 19 March.

Premium

MAC Cosmetics launches first interactive experience centre in Shanghai

Premium

Digital

1 day ago

Jenny Chan 陳詠欣

MAC Cosmetics launches first interactive experience ...

The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.

Premium

Premium

Digital

2 days ago

Faaez Samadi

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

Premium

Premium

Advertising

2 days ago

Pat Nut

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.

Premium

Twitter admits conversations are 'too hard' to follow and changes will be made

Premium

Media

1 day ago

Omar Oakes

Twitter admits conversations are 'too hard' to ...

Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.

Premium

Programmatic traders risk workload burnout: study

Premium

Digital

2 days ago

Staff Reporters

Programmatic traders risk workload burnout: study

TOP OF THE CHARTS: New research from CtrlShift highlights the increasing complexities faced by programmatic traders, and the accompanying heightened risk of burnout.

Gender issues in marketing-communications in APAC

Premium

Advertising

9 hours ago

Olivia Parker

Just what women need: a discounted purple ice cream

You know International Women's Day is fast approaching when campaigns that fail to do anything real for women, such as this by Magnum Singapore, start landing in our inboxes.

Premium

SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents

Premium

Advertising

1 day ago

Staff Reporters

SK-II ad: China's single women say 'Meet Me ...

The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

Premium

Sexual harassment: Event professionals say ‘not in my workplace’

Premium

CEI News

Feb 15, 2019

Staff Writer

Sexual harassment: Event professionals say ‘not in ...

“The meetings and events industry represent the perfect storm when it comes to sexual harassment."

Premium

Premium

Advertising

Jan 31, 2019

Rebecca Lewis

Working mums: Let’s talk about flex

Why should job-seeking women feel that they need to pretend they have no interest in having children? The strategic director at Mutant (and mom of two) argues that they shouldn't.

The Work

Premium

Apple aims to inspire Japanese students as they return to school

Premium

The Work

9 hours ago

David Blecken

Apple aims to inspire Japanese students as they return to school

The brand continues its 'Behind the Mac' theme with a depiction of youthful creativity.

Premium

Advertising

1 day ago

Staff Reporters

SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents

The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

Premium

Advertising

2 days ago

Pat Nut

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.

Premium

Cathay Pacific scores with new Rugby Sevens spots

Premium

Advertising

3 days ago

Ad Nut

Cathay Pacific scores with new Rugby Sevens spots

Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.

Premium

Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard

Premium

Advertising

Feb 14, 2019

Matthew Miller

Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard

Apple, HSBC, Hitejinro, Panasonic, Lenovo, Samsung and more feature in this month's list of the top ad video in each of 12 APAC markets.

Focus

Premium

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Premium

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Premium

Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Brand fails: Crises, blunders and missteps

Premium

Analysis

Feb 13, 2019

David Blecken

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

Premium

Premium

Jan 23, 2019

Jenny Chan 陳詠欣

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

Premium

Bulgari’s Chinese New Year campaign wasn’t kosher

Premium

Advertising

Jan 14, 2019

Yiling Pan

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

Premium

Advertising

Dec 7, 2018

Faaez Samadi

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Events

Premium

Marketing

Mar 5, 2019

Capella Singapore

Campaign360

Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years, Campaign360 and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.

Premium

Digital

Mar 19, 2019

Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

Premium

Premium

Advertising

Mar 28, 2019

Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

Premium