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Airbnb and Toei join hands to promote old Tokyo

The Tokyo government is working with the US company to highlight the faded charm ...

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China execs want CEOs to be more outspoken

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The case for playable ads

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Rich Asians and crazy holiday mishaps

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Take the plunge, FWD says

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Airbnb and Toei join hands to promote old Tokyo
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2 days ago

Airbnb and Toei join hands to promote old Tokyo

The Tokyo government is working with the US company to highlight the faded charm that still exists in the world's biggest city.

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China execs want CEOs to be more outspoken
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3 days ago

China execs want CEOs to be more outspoken

CEOs and founders in China do not speak out enough, according to communications and marketing executives in a new survey from Weber Shandwick.

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The case for playable ads
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2 days ago

The case for playable ads

Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.

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Rich Asians and crazy holiday mishaps
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2 days ago

Rich Asians and crazy holiday mishaps

Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.

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Take the plunge, FWD says
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2 days ago

Take the plunge, FWD says

Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.

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Wunderman Thompson announces new APAC CEO hire
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3 days ago

Wunderman Thompson announces new APAC CEO hire

Leadership change sees John Gutteridge take a new role and Caspar Schlickum depart.

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Ogilvy appoints capability leads
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3 days ago

Ogilvy appoints capability leads

Move sees four execs taking on additional roles guiding advertising, customer experience and commerce, partnerships, and PR and influence.

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Briefs: Tealium, Cogs, Adjust, Propel Manila, Vamp, more
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2 days ago

Briefs: Tealium, Cogs, Adjust, Propel Manila, Vamp, ...

We're constantly adding people moves and account news to our weekly digest.

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APAC Power List: Francis Flores of Jollibee
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2 days ago

APAC Power List: Francis Flores of Jollibee

Read about Francis Flores and the 49 other standouts who made our inaugural list of the region's most influential marketers.

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MediaCom and Publicis Groupe top Recma new-business rankings
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3 days ago

MediaCom and Publicis Groupe top Recma new-business ...

Performance mainly down to Mars and Adidas wins for MediaCom and $2 billion GSK account for Publicis.

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Dentsu to launch digital OOH company with Docomo
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4 days ago

Dentsu to launch digital OOH company with Docomo

The new $46 million venture, called Live Board, will allow clients to buy out-of-home placements in Japan based on impressions while enabling interaction between billboards and smartphones.

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5 key trends from CES 2019
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3 days ago

5 key trends from CES 2019

Unruly’s futurist Elena Corchero highlights the most exciting developments brands should be paying attention to from this year's tech extravaganza.

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Online grocer deploys flying fish in bid for 'Freshness recognition'
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3 days ago

Online grocer deploys flying fish in bid for ...

The Secret Little Agency provides a fresh approach to grocery-store advertising.

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Isobar Taiwan absorbs CRM data agency AAA
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4 days ago

Isobar Taiwan absorbs CRM data agency AAA

Move aimed at bolstering Isobar's end-to-end data consulting offering.

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Pantene uses a big-hair baby to celebrate individualism
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4 days ago

Pantene uses a big-hair baby to celebrate individualism

The shampoo brand has jumped on the popularity—and surprising controversy—of Japanese Instagram star Baby Chanco.

Who made the cut in 2018

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Agency of the Year Awards 2018
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Dec 14, 2018

Agency of the Year Awards 2018

See all the shortlists, winner lists, photos and analyses for the 2018 Agency of the Year Awards and Agency Network of the Year Awards.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: Presenting the class of 2018
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Oct 23, 2018

40 Under 40: Presenting the class of 2018

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

The Work

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Singtel really likes revamping old songs
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4 days ago

Singtel really likes revamping old songs

Selling Singtel Power in the same way you sold broadband? Meh.

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You won't believe the latest apparel craze to hit Japan
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4 days ago

You won't believe the latest apparel craze to hit Japan

Just kidding. It's actually a campaign for the D&AD awards.

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Tiger Beer shows a little more spark in Malaysia
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Jan 15, 2019

Tiger Beer shows a little more spark in Malaysia

A young man first defies and then (spoiler alert) wins over his father in an Ogilvy Malaysia campaign apparently influenced by Ad Nut (!).

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Innuendo can sell anything, even AirAsia flights
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Jan 9, 2019

Innuendo can sell anything, even AirAsia flights

Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.

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Bank of East Asia celebrates 100th birthday with new ad
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Jan 7, 2019

Bank of East Asia celebrates 100th birthday with new ad

The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

Asia-Pacific YouTube Ads Leaderboard

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Here's the latest Asia-Pacific YouTube Ads Leaderboard
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4 days ago

Here's the latest Asia-Pacific YouTube Ads Leaderboard

Jolibee, Apple, Samsung, Sino Group, Vivo, Lotte, Shopee, Resorts World Sentosa and more feature in this month's list of the top ad video in each of 12 APAC markets.

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See the latest APAC YouTube Ads Leaderboard
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Dec 21, 2018

See the latest APAC YouTube Ads Leaderboard

Samsung, Nescafe, Bilbil.com, Google, Celcom Axiata, OPPO, Zalora, Gunny Mobi and more appear in this month's list of the top ad video in each of 12 APAC markets.

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Here's the latest APAC YouTube Ads Leaderboard
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Nov 23, 2018

Here's the latest APAC YouTube Ads Leaderboard

Apple, HSBC, Honda, Shopee, Glico, Mitsubishi, Lifebuoy and more appear in this month's list of the top ad video in each of 12 APAC markets.

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See the latest Asia-Pacific YouTube Ads Leaderboard
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Sep 18, 2018

See the latest Asia-Pacific YouTube Ads Leaderboard

Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.

Events

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Event Marketing Awards 2019
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Mar 19, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Digital Media Awards 2019
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Mar 28, 2019
Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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DigitalWorks 2019
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Mar 28, 2019
Shanghai

DigitalWorks 2019

DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.

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MediaWorks 2019
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May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

PARTNER CONTENT