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Backed into a corner, Apple must now decide where its long-term allegiance lies

Apple may be forced to weigh up whether operating in China — its third largest ...

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SPH media profits plunge; introduces ‘integrated’ sales ...

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M&C Saatchi opens in Pakistan

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Havas Media Singapore wins FrieslandCampina account

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Tinder assigns creative mandate to Leo Burnett in India

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Backed into a corner, Apple must now decide where its long-term allegiance lies
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2 days ago

Backed into a corner, Apple must now decide where its long-term allegiance lies

Apple may be forced to weigh up whether operating in China — its third largest market — is worth the degradation of its global reputation.

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SPH media profits plunge; introduces ‘integrated’ sales approach to boost ad spend
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2 days ago

SPH media profits plunge; introduces ‘integrated’ ...

A sobering outlook from Singapore’s publishing giant in its 2018/9 financial year results, as it gets underway with a streamlining strategy.

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M&C Saatchi opens in Pakistan
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3 days ago

M&C Saatchi opens in Pakistan

The network is opening a full service agency in Islamabad as part of its existing partnership with local advertising veteran Imran Irshad.

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Havas Media Singapore wins FrieslandCampina account
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2 days ago

Havas Media Singapore wins FrieslandCampina account

Havas Media Singapore has been appointed as the media agency of record for dairy company FrieslandCampina Singapore for an initial duration of two years.

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Tinder assigns creative mandate to Leo Burnett in India
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2 days ago

Tinder assigns creative mandate to Leo Burnett in India

Account won post a multi-agency pitch

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40 Under 40 2019: official deadline is today
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Oct 15, 2019

40 Under 40 2019: official deadline is today

You have until 6pm SIN/HKT Monday to nominate your exceptional young talent without a late fee.

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Facebook security budget 'greater than whole revenue at 2012 IPO'
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2 days ago

Facebook security budget 'greater than whole ...

Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.

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Snap hopes to woo retailers and DTC brands with launch of dynamic ads
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2 days ago

Snap hopes to woo retailers and DTC brands with ...

Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.

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Ad whales: what are they, and why they are key to in-app advertising
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3 days ago

Ad whales: what are they, and why they are key to ...

In-app advertising spend may be on the rise, but the results are stuck in a rut.

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What Disney's media decision says about adland right now
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3 days ago

What Disney's media decision says about adland ...

The entertainment giant split the vast majority of its global media between Publicis and Omnicom.

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Tech Bites: Week of October 14, 2019
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Oct 14, 2019

Tech Bites: Week of October 14, 2019

Ogury, Appier, CleverTap, Youku, Isentia, The Trade Desk, Qualtrics, Sportradar, Zensung and more, in our weekly collection of technology and media news.

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Women to Watch 2019: Kartikha Rajoo
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2 days ago

Women to Watch 2019: Kartikha Rajoo

Meet Kartikha Rajoo of Omnicom Media Group and 39 other Women to Watch in APAC marketing and communications.

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Instagram adds privacy feature for third-party apps
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3 days ago

Instagram adds privacy feature for third-party apps

The photo-sharing app is following in the footsteps of its parent company's 'Off-Facebook Activity' tool.

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Arsenal hits the pitch with brands in Asia
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4 days ago

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

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Move and win roundup: Week of October 14, 2019
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Oct 14, 2019

Move and win roundup: Week of October 14, 2019

Havas Media, Diageo, Tag, Lion & Lion, Kantar China, TCP-TBWA Indonesia, MiQ, Geronimo, Chimney Group, Balcony Media, and more to come, in our weekly collection of people moves and account news.

Campaign Asia-Pacific original videos

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The first thing industry pros would eliminate from their jobs
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Oct 3, 2019

The first thing industry pros would eliminate from ...

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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What is digital placemaking?
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Oct 2, 2019

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

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Keeping pace with... R/GA's Tuomas Peltoniemi
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Oct 1, 2019

Keeping pace with... R/GA's Tuomas Peltoniemi

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

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Keeping pace with... Google's Tara Mckenty
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Sep 30, 2019

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

The Work

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Pantene touts success of Japan hair-freedom movement
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Oct 15, 2019

Pantene touts success of Japan hair-freedom movement

THE WORK: #HairWeGo for Pantene by Grey Tokyo.

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You can see why Oppo would delete these painfully bad ads
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Oct 11, 2019

You can see why Oppo would delete these painfully bad ads

The question is why they were ever made, let alone posted, in the first place.

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Mind HK encourages Hongkongers to speak up during troubling time
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Oct 10, 2019

Mind HK encourages Hongkongers to speak up during troubling time

The charity wants Hongkongers to use digital stickers to communicate their emotions, after its research found mental well-being has fallen significantly over the past year.

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Sprite mixes it up in China with 'alternative' couples... maybe.
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Oct 7, 2019

Sprite mixes it up in China with 'alternative' couples... maybe.

Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”

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Kasikornbank's ad renaissance lives on
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Oct 7, 2019

Kasikornbank's ad renaissance lives on

Meet Chainarong, Thai renaissance man, in another quirky yet accessible campaign from Greynj United.

Focus

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

People to watch

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Presenting the 2019 Women to Watch
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Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

Events

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The Power of an Authentic Voice
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Oct 22, 2019
Play Den, The Arts House, 1 Old Parliament Ln

The Power of an Authentic Voice

Join BBC for the Power of Authentic Voice and discover the commercial opportunities of branded podcasts, explore effectiveness measurement for audio messaging, and network with industry leaders and experts.

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Japan/Korea Agency of the Year 2019
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Nov 27, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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South Asia Agency of the Year 2019
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Dec 3, 2019
Mumbai

South Asia Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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