Advertising, Marketing, Media, Digital, PR News & more

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Bend it like the Chinese players

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes ...

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Hong Kong first market in Asia to house Publicis ...

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Unskilled staff are stunting digital transformation: ...

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Shell's expected global winners: VCCP, Dentsu, Mediacom, ...

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Pink 'ruby' chocolate arrives in HK, targeting Asia's ...

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The Work

8 hours ago

Ad Nut

Bend it like the Chinese players

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.

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Hong Kong first market in Asia to house Publicis agencies under one roof

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Advertising

1 day ago

Jenny Chan 陳詠欣

Hong Kong first market in Asia to house Publicis ...

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

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Digital

1 day ago

Babar Khan Javed

Unskilled staff are stunting digital transformation:...

A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.

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Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

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Advertising

10 hours ago

Lindsay Stein

Shell's expected global winners: VCCP, Dentsu, ...

The global review kicked off in January for creative and media.

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Pink 'ruby' chocolate arrives in HK, targeting Asia's cuteness obsession

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Marketing

1 day ago

Olivia Parker

Pink 'ruby' chocolate arrives in HK, targeting ...

Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.

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1 day ago

Philippines' top mobile-friendly brands

Google, Lazada and Facebook excel, while local financial and payment players like BPI, Globe GCash and PayMaya also get strong mobile marks.

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Killing the cubicle: How co-working spaces are co-existing in Singapore

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Sector Study

3 days ago

Faaez Samadi

Killing the cubicle: How co-working spaces are ...

SECTOR STUDY: Players are fighting to differentiate their workspaces in the Lion City as a pleasant look and decent coffee are just table–or rather hotdesk–stakes now.

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Advertising

1 day ago

Faaez Samadi

Havas restructures Singapore leadership

Changes include newly-created chairperson role and creative head departure.

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Digital

1 day ago

Faaez Samadi

How Luxury Escapes built a brand around FOMO

By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.

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Digital

1 day ago

Faaez Samadi

How Luxury Escapes built a brand around FOMO

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News

7 hours ago

Staff Reporters

Women to Watch 2018: Deadline ends tomorrow

Last chance to enter nominations for definitive 2018 list of Asia-Pacific's rising female stars.

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10 Asian brands celebrating World Emoji Day 2018 :D

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Advertising

2 days ago

Olivia Parker

10 Asian brands celebrating World Emoji Day 2018 :D

Sadly we've yet to see a brand making creative use of our favourite aubergine emoji but we can applaud—and groan—at a few of these other creative efforts to celebrate World Emoji Day.

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Digital

3 days ago

Babar Khan Javed

How Burger King used digital OOH to relaunch King Box

CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.

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Amazon glitches cause problems on Prime Day

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Digital

2 days ago

Faaez Samadi

Amazon glitches cause problems on Prime Day

Consumers report website crashes and other errors on the company’s biggest sales event of the year.

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Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case

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Marketing

3 days ago

Jenny Chan 陳詠欣

Arsenal and 30 agencies ensnared in alleged BYD ...

More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.

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Advertising

3 days ago

Jenny Chan 陳詠欣

Chinese appliance brand on the hook for US$12 ...

Vatti and its franchisees must pay consumers some RMB79 million (US$11.8 million) in reimbursements after Les Bleus claimed the World Cup crown last night.

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Vaynerchuk: if Sorrell came knocking I'd say 'no'

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Advertising

4 days ago

Babar Khan Javed

Vaynerchuk: if Sorrell came knocking I'd say 'no'

Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.

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2 days ago

Philippines' top local brands

Jollibee appeals to Filipinos hearts and taste buds, while brands like Bench, Cherry Mobile and MyPhone mobile put aspirations within reach.

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If sex sells, why are many marketers shy of using it well?

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Advertising

2 days ago

Oliver McAteer

If sex sells, why are many marketers shy of using it well?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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What's on a restaurant's marketing menu?

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Analysis

2 days ago

Robert Sawatzky

What's on a restaurant's marketing menu?

Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?

'The Darkest Light' is an ambitious film that showcases LG's 4K OLED TVs. Too bad it's so tedious and annoying.

Focus

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.