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Celebrities, brands and drugs: not a clear-cut story

Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.

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Agency Report Cards 2018

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Dentsu Aegis buys Redder Advertising

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AnyMind makes influencer and DOOH moves

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BlueFocus caught up in ‘probe box’ controversy

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Celebrities, brands and drugs: not a clear-cut story
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8 hours ago

Celebrities, brands and drugs: not a clear-cut story

Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.

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Agency Report Cards 2018
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1 day ago

Agency Report Cards 2018

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

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Dentsu Aegis buys Redder Advertising
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10 hours ago

Dentsu Aegis buys Redder Advertising

Vietnamese creative and digital shop will rebrand under DAN umbrella.

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AnyMind makes influencer and DOOH moves
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10 hours ago

AnyMind makes influencer and DOOH moves

The company announces an acquisition, the launch of a creators network, and a plan to launch a digital out-of-home joint venture, as it secures an additional US$8 million in funding.

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BlueFocus caught up in ‘probe box’ controversy
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8 hours ago

BlueFocus caught up in ‘probe box’ controversy

The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.

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How to make sense of your customer data
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8 hours ago

How to make sense of your customer data

The case for considering a customer data platform (CDP) to help create a unified customer view.

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Isobar India tests scaling of media-rich ads via blockchain
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9 hours ago

Isobar India tests scaling of media-rich ads via ...

Campaign for Ceat Tyres tested the impact of running large-scale ads on a public ledger using UK-based platform AdsDax.

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Google eyes future of using less data for ads as prediction power improves
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9 hours ago

Google eyes future of using less data for ads as ...

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

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Instagram introduces in-app checkout
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9 hours ago

Instagram introduces in-app checkout

Picture-sharing app will keep 'small cut' of each sale it makes in-app.

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Event Marketing Awards 2019 winners revealed
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23 hours ago

Event Marketing Awards 2019 winners revealed

The full list of winners from the gala night in Hong Kong.

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Sorrell: I'm going back to the 1990s
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11 hours ago

Sorrell: I'm going back to the 1990s

S4 Capital is reuniting digital creative and media services, the former WPP chief tells Advertising Week Europe.

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More DAN departures confirmed
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1 day ago

More DAN departures confirmed

Three more high-level DAN executives are now known to have left the network following a major restructuring of media operations.

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Publicis Media global chief: “We're being much more called to account”
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1 day ago

Publicis Media global chief: “We're being much more ...

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

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New Zealand terrorist attack: Is it time for social-media intervention?
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2 days ago

New Zealand terrorist attack: Is it time for ...

For Facebook, Google and Twitter to truly stop such atrocities being shared on their platforms, they have to break the digital ecosystem they built.

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Protecting your brand from fake news during the Indonesia elections
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2 days ago

Protecting your brand from fake news during the ...

Integral Ad Science's Felicia Li-Gaillard explains what brands should look out for during the election period, and how to protect their reputations.

Campaign360 2019 full coverage

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Final wrap-up: Seven things we learned at Campaign360
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1 day ago

Final wrap-up: Seven things we learned at Campaign360

Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.

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Publicis Media global chief: “We're being much more called to account”
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1 day ago

Publicis Media global chief: “We're being much more ...

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

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Watch: DBS marketing chief on immersive content
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Mar 14, 2019

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Watch: Magna global chief on the
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Mar 13, 2019

Watch: Magna global chief on the "critical" value ...

Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today.

The Work

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Hahn Brewers plays head games for new launch
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2 days ago

Hahn Brewers plays head games for new launch

A dumbbell and a skateboard walk up to a bar, in a new campaign by Thinkerbell.

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'This is a bank ad'
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Mar 15, 2019

'This is a bank ad'

In a LOL-worthy campaign by Union, Bankwest uses delicious parody to stand out in a 'Sea of sameness'.

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See the top YouTube ads in 12 APAC markets
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Mar 15, 2019

See the top YouTube ads in 12 APAC markets

Uncle Tobys, Samsung, Bajaj, Hyundai, Dermatix, Cadbury and more appear in this month's list of the top ad video in each of 12 APAC markets.

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AAMI's geo-targeted ads keep drivers safe via Spotify
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Mar 14, 2019

AAMI's geo-targeted ads keep drivers safe via Spotify

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

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A Russian airline's unusual perspective on earth, and branding
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Mar 14, 2019

A Russian airline's unusual perspective on earth, and branding

An ambitious campaign for a little-known Russian airline launches in English and Japanese.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Digital Media Awards 2019
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Mar 28, 2019
JW Marriott Hotel Shanghai Tomorrow Square

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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Digital360Festival 2019
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Mar 28, 2019
JW Marriott Hotel Shanghai Tomorrow Square

Digital360Festival 2019

Digital360Festival returns to its 6th year.

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Women Leading Change 2019
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Jun 4, 2019
Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

PARTNER CONTENT

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