Scent marketing: The sweet smell of (brand) success
With more brands applying multi-sensory strategies, marketers are leveraging our ...
Marketing
2 hours ago
Scent marketing: The sweet smell of (brand) success
With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.
Marketing
4 hours ago
Exclusive reveal: India's top 100 brands
As part of our Asia's Top 1000 Brands research, we're releasing top 100 rankings for 14 APAC markets over the coming weeks. This week: India's 100 favourite brands.
Media
3 hours ago
SPH announces $3.4 billion takeover, delisting
Takeover by Keppel Pegasus avoids a situation where prime SPH assets would be cherry-picked, the embattled media company contends.
Advertising
2 hours ago
What’s all the fuss about FLoC?
Google’s cookie replacement may be delayed but the need for a post-cookie solution has not gone away. The answer lies in combining first-party data with AI, argues the CEO of Sqreem Technologies.
Advertising
3 hours ago
Tiffany tarnishes itself with a vapid, unoriginal, ...
If you'd asked a high school advertising class to come up with a campaign to "youthify" the Tiffany brand, this is exactly the shit they'd come up with, writes The Ad Contrarian.
Digital
3 days ago
In a defining year for streaming services in Asia, who prospered and who perished?
ASIA's TOP 1000 BRANDS: With the arrival of US giants like Disney+, regional expansion of Chinese streamers, and major investments in India, the streaming service category has witnessed major disruption in the past year.
2 hours ago
Moves and wins: IAS, Stellantis, BBDO Greater ...
It's only Monday, and our roundup of moves and wins for the week already has several entries, including news from the companies above plus Malaysia Aviation Group, Circus Social and Mindshare.
4 hours ago
Asia-Pacific Power List 2021: Sweta Mehra, ANZ
The longtime FMCG marketing executive continues to elevate ANZ through digital innovation, purpose-led work and a healthy sprinkling of David Hasselhoff.
Advertising
3 days ago
McCann rearranges leadership across multiple continents
The network moves Alex Lubar to North America, adds APAC oversight to Ghassan Harfouche's MENA/Turkey remit, and names Ji Watson CEO in Japan.
News
3 days ago
Hakuhodo's I-Dac retains Telkomsel's digital contract
Thailand-based shop appointed to a $4 million two-year term.
Marketing
1 day ago
Leadership changes lead to attrition at the top of ...
Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.
Advertising
3 days ago
Creative Minds: How Mt Everest set Hyunjun Cho's ...
We get to know the DDB Korea copywriter through his answers to 11 questions. Learn why he once woke up near a rattlesnake, how YouTube fuels his creativity, which animal he wishes he was more like, and what meme best describes his existence.
Advertising
1 day ago
UK agency releases open source menopause policy to ...
Dark Horses CEO Melissa Robertson writes policy after huge response to her recent article in Campaign.
Marketing
18 hours ago
Who will win the luxury space race?
With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion?
News
4 days ago
Tokyo Olympics inspires outstanding and outlandish art
INSPIRATION STATION: These art pieces and installations show that the world’s (second) biggest sporting event can inspire humans and robots alike.
Asia's Top 1000 Brands 2021
Country Rankings
7 hours ago
Unspent travel funds drive changes in India's top ...
Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
Marketing
7 hours ago
India’s strongest local brands: Ola tops the list
ASIA's TOP 1000 BRANDS: Ola’s marketing and expansion to other categories helped it overpower Amul to take the top spot among local Indian brands. Experts also believe that Indian phone brands missed an opportunity to surpass Chinese rivals.
Digital
3 days ago
In a defining year for streaming services in Asia, ...
ASIA's TOP 1000 BRANDS: With the arrival of US giants like Disney+, regional expansion of Chinese streamers, and major investments in India, the streaming service category has witnessed major disruption in the past year.
Analysis
Jul 19, 2021
Luxury brands shine in spite of economic turmoil
ASIA's TOP 1000 BRANDS: Consumers—particularly in China—are turning to luxury brands as a respite during this crisis and aligning lavish goods more closely with wellbeing and self-care.
People to watch
Marketing
Jun 17, 2021
Asia-Pacific Power List 2021: Meet the region's 50 ...
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
News
May 21, 2021
Tech MVP 2021: Presenting the Most Valuable ...
A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.
Advertising
Feb 3, 2021
Revealed: 20 Women to Watch in Greater China ...
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Advertising
Nov 18, 2020
40 Under 40 2020: Top-tier talent transforming ...
Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.
The Work
Advertising
3 days ago
Olay's 'Fearless' takes on standards of beauty in China
In a campaign by Grey Hong Kong for the mainland market, the P&G beauty brand ruminates on the supposed ideals of physical appearance. Let's hope it really practices what it's preaching.
Advertising
Jul 28, 2021
Even robots from the future want the new Hyundai
AD NUT's PICK OF THE WEEK: An FX-heavy spot from Innocean Australia marks the official launch of the Hyundai Tucson, following a teaser campaign that was set up to accommodate pandemic-induced uncertainty about the launch timing.
Advertising
Jul 28, 2021
KFC crows about animal welfare record by dropping the 'c-bomb' live on TV
It is the only business to be awarded top tier status in the World Animal Protection's Pecking Order 2021 report.
Advertising
Jul 27, 2021
Enticing visions of a post-vaccine world
The government of New Zealand (with Clemenger BBDO) and Malaysia Ford distributor Sime Darby Auto Connexion (with Reprise Digital) present compelling images of a near future that's within reach.
Advertising
Jul 26, 2021
Rink romance: Meet-cute story sells personalised car plates
Saatchi & Saatchi revels in 1990s nostalgia to tell the story of a couple that ends up ordering the license plate #LUV4EV from KiwiPlates.
Focus
Fast Forward Discovery Commerce
Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific
Brand Love Stories
Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.
Leadership Hub: 2021 Power List
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Diversity Hub: Campaign Leading Change
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.
Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
LEO Digital Network: Reshape Communications
Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.
Events
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News
Dec 10, 2021
APAC Network Agency of the Year Awards 2021
APAC’s most esteemed Agency of the Year Awards is back for its 28th year of celebration with 5 new categories!
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News
Dec 10, 2021
Greater China Agency of the Year Awards 2021
APAC’s most esteemed Agency of the Year Awards is back for its 28th year of celebration with 5 new categories!
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News
Dec 10, 2021
Southeast Asia Agency of the Year Awards 2021
APAC’s most esteemed Agency of the Year Awards is back for its 28th year of celebration with 5 new categories!
PARTNER CONTENT
PROMOTED
Jul 28, 2021
How heritage brands are thriving in these quick-chan...
Well-established brands have best practices that work-and in most cases, have allowed them to thrive. In a year where change is the only constant, what lessons can heritage brands give when it comes to balancing tradition and relevance?
PROMOTED
Jul 22, 2021
Diversity Talks 2021: moving beyond awareness to action
Hosted by Campaign and Essence as part of Women to Watch, Diversity Talks 2021 dives into ‘how do you deal with unconscious bias in the boardroom?’, ‘how should brands avoid tokenism?’ and ‘what makes for a good ally?’
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PROMOTED
Jul 22, 2021
While cookies are getting burnt, contextual ...
At an invite-only roundtable hosted by Campaign in partnership with Integral Ad Science, APAC’s top marketing leaders discussed the growth of contextual adverts, the downsides of fragmentation, and debated which metrics will ultimately prove the best measures of success.
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PROMOTED
Jul 19, 2021
3 ways data democratisation improves the customer ...
How should marketers act on customer insights to grow the business, reduce brand risk, and improve the customer experience?
Most Read
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BY PR NEWSWIRE