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GroupM makes CEO change in South Asia

Prasanth Kumar to take over as Sam Singh departs to join ByteDance.

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Can better stock pictures eliminate stereotypes?

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Come on brands, throw your weight around

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D&AD shortlist has 269 APAC hopefuls

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In praise of the taxi meeting

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GroupM makes CEO change in South Asia
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2 hours ago

GroupM makes CEO change in South Asia

Prasanth Kumar to take over as Sam Singh departs to join ByteDance.

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Can better stock pictures eliminate stereotypes?
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12 hours ago

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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Come on brands, throw your weight around
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9 hours ago

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.

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D&AD shortlist has 269 APAC hopefuls
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6 hours ago

D&AD shortlist has 269 APAC hopefuls

Japan leads APAC markets with 64 shortlisted entries, followed closely by Australia with 61.

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In praise of the taxi meeting
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12 hours ago

In praise of the taxi meeting

The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.

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How Facebook, HP, Spotify and Visa confront diversity
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10 hours ago

How Facebook, HP, Spotify and Visa confront diversity

The 2019 Women Leading Change conference offers a full-day, action-oriented programme designed to equip business leaders with roadmaps to strategically shift work culture.

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Sinclair joins Tribe Global PR network
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10 hours ago

Sinclair joins Tribe Global PR network

Agency becomes first Asia-based member.

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AKQA's leadership changes in Japan
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1 day ago

AKQA's leadership changes in Japan

Yoichiro Basso has left the agency after two years, one of which was its strongest so far.

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Bob Greenberg and John Hegarty join forces at Whalar
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11 hours ago

Bob Greenberg and John Hegarty join forces at Whalar

R/GA founder is now vice-chairman at social influencer 'dating service'.

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Red2 Digital service aims to drive ecommerce visibility
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10 hours ago

Red2 Digital service aims to drive ecommerce visibility

Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.

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Here's your 2019 PR Awards Asia shortlist
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4 days ago

Here's your 2019 PR Awards Asia shortlist

The jury has shortlisted 283 entries for the awards, which take place June 12 in Hong Kong.

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Efficiency versus effectiveness: a media agency view
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10 hours ago

Efficiency versus effectiveness: a media agency view

Brands can be efficient by virtue of being effective. But the relationship doesn’t hold true the other way around.

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Taco Bell to open Mexican-themed resort
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11 hours ago

Taco Bell to open Mexican-themed resort

Hotel launches in August.

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Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO
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11 hours ago

Leo Burnett Worldwide taps FCB's Liz Taylor as ...

Appointment comes shortly after Mark Tutssel, executive chairman of the network, announced his upcoming retirement.

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Briefs: Grey, VMLY&R, Digitas, Lotame, DesignStudio, more
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10 hours ago

Briefs: Grey, VMLY&R, Digitas, Lotame, DesignStudio,...

Keep track of movers and shakers in our growing roundup.

Award bait?

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Penguin invites readers to get lost in a book
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May 16, 2019

Penguin invites readers to get lost in a book

Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.

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When your award-bait entry isn't even original
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May 14, 2019

When your award-bait entry isn't even original

Cheil Hong Kong's stroke-detection app may have good intentions, but it's clearly award bait. And not even original award bait at that.

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High-contrast furniture for vision-impaired people?
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May 8, 2019

High-contrast furniture for vision-impaired people?

HomePro and BBDO Bangkok tout a line of easy-to-see home items. In other news, it looks like award-bait season has rolled around again.

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Lion and cryin': The year's top 3 award-bait campaigns
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May 23, 2018

Lion and cryin': The year's top 3 award-bait campaigns

Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.

The Work

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Icons or ink: Two ways to sell beer in Korea
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1 day ago

Icons or ink: Two ways to sell beer in Korea

'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.

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Here be monsters: Retirement planning as a perilous journey
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4 days ago

Here be monsters: Retirement planning as a perilous journey

A couple in a paper boat gets menaced by storms, volcanos and a sea monster in an entertaining spot for the The Hong Kong Mortgage Corp by Triangle Marketing.

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Penguin invites readers to get lost in a book
Premium
May 16, 2019

Penguin invites readers to get lost in a book

Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.

Premium
See the latest APAC YouTube Ads Leaderboard
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4 days ago

See the latest APAC YouTube Ads Leaderboard

Hyundai, Apple, Sega, Cherifer Vitamins, Dumex Dugro, Go-Jek, Oppo, Shopee and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Is a box of McDonald's food any way to thank your mum?
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May 15, 2019

Is a box of McDonald's food any way to thank your mum?

The fast-food brand's Ramadan- and Mother's Day-themed ad is hilarious. But not on purpose.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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MediaWorks 2019
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May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

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Women Leading Change 2019
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Jun 4, 2019
Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

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CampaignComms
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Jun 12, 2019
Hong Kong

CampaignComms

CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.

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PR Awards Asia 2019
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Jun 12, 2019
Hong Kong

PR Awards Asia 2019

The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.

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