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APAC weakness weighs on Dentsu earnings

"There are no green shoots of recovery" in China or Australia, Dentsu said, as ...

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Hakuhodo invests in Thai digital agency Winter Egency

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Dentsu details group management structure, leadership

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Tencent profits drop 13% as media ad revenue suffers

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Prodigious Singapore appoints CCO

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APAC weakness weighs on Dentsu earnings
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15 hours ago

APAC weakness weighs on Dentsu earnings

"There are no green shoots of recovery" in China or Australia, Dentsu said, as organic growth declined.

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Hakuhodo invests in Thai digital agency Winter Egency
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12 hours ago

Hakuhodo invests in Thai digital agency Winter Egency

W/E to become consolidated subsidiary of Hakuhodo by end of January.

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Dentsu details group management structure, leadership
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13 hours ago

Dentsu details group management structure, leadership

The Japan-based giant added some detail to its new "pure holding company" structure.

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Tencent profits drop 13% as media ad revenue suffers
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18 hours ago

Tencent profits drop 13% as media ad revenue suffers

A plummet in Tencent's media advertising revenues pulled down its total profit to its lowest point this year.

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Prodigious Singapore appoints CCO
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22 hours ago

Prodigious Singapore appoints CCO

The creative production arm of Publicis Groupe hired Shayne Pooley, most recently ECD of Ogilvy Redworks. See this and all the week's people moves and business wins.

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How should brands deal with employee activism?
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20 hours ago

How should brands deal with employee activism?

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

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Productising: Enough with thinking; create something
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20 hours ago

Productising: Enough with thinking; create something

Ideally, utility, scale and relevance need to come together, says Cheil's associate creative director, who helped develop the award-winning Firevase.

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Examining blockchain: uses in advertising, media and beyond
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1 day ago

Examining blockchain: uses in advertising, media ...

First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.

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GroupM names new CEO for Northeast Asia
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1 day ago

GroupM names new CEO for Northeast Asia

Michael Beecroft, currently Mindshare's chief investment officer for APAC, will take up a new role for GroupM leading Japan and Korea in the new year.

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TikTok: social media in the fast lane
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18 hours ago

TikTok: social media in the fast lane

It has up to 625 million active users, but you're probably not one of them. So, what is it about TikTok that makes it so popular among youth, and does it present brands with a viable alternative to Facebook, Twitter, Instagram and Snapchat?

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Women to Watch 2019: Belinda Murray
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20 hours ago

Women to Watch 2019: Belinda Murray

Meet Belinda Murray of BWM Dentsu Melbourne and 39 other Women to Watch in APAC marketing and communications.

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Sharethrough to pull out of Europe under weight of GDPR
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17 hours ago

Sharethrough to pull out of Europe under weight of GDPR

Native advertising platform Sharethrough is reportedly closing its European operations after suffering "severe" losses since data regulation framework GDPR has come into play.

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Why luxury’s hidden value drivers matter to brands
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19 hours ago

Why luxury’s hidden value drivers matter to brands

People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly.

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GroupM promotes two in India
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23 hours ago

GroupM promotes two in India

GroupM India appoints Sidharth Parashar as president for investments and pricing and Ashwin Padmanabhan as president for partnerships and trading.

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Health sites sharing personal data with Google, Facebook and Amazon
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1 day ago

Health sites sharing personal data with Google, ...

Financial Times has conducted thorough investigation into apparent breaches of privacy laws.

Campaign Asia-Pacific original videos

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Arsenal hits the pitch with brands in Asia
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Oct 16, 2019

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

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How brands are experimenting with TikTok
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Oct 10, 2019

How brands are experimenting with TikTok

The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.

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The first thing industry pros would eliminate from their jobs
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Oct 3, 2019

The first thing industry pros would eliminate from ...

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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What is digital placemaking?
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Oct 2, 2019

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

The Work

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Energy drink proposes an end to procrastination
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18 hours ago

Energy drink proposes an end to procrastination

Work by Clemenger BBDO Sydney envisions a wandering mind lost in a world of distractions.

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Watch these cat videos right meow
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1 day ago

Watch these cat videos right meow

Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.

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How about adding some tears to your Christmas cooking?
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1 day ago

How about adding some tears to your Christmas cooking?

Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.

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Oh goodness, this Renault ad is swoon-worthy
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2 days ago

Oh goodness, this Renault ad is swoon-worthy

An epic 30-year love story has our resident ad critic somewhat hot and bothered.

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All you need is some good-looking people to advertise sunglasses
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2 days ago

All you need is some good-looking people to advertise sunglasses

The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.

Focus

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

People to watch

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Presenting the 2019 Women to Watch
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Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

Events

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Japan/Korea Agency of the Year 2019
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Nov 27, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Southeast Asia Agency of the Year 2019
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Dec 12, 2019
Singapore

Southeast Asia Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Australia/New Zealand Agency of the Year Awards 2019
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Dec 12, 2019
Singapore

Australia/New Zealand Agency of the Year Awards 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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