Twitch names Sandeep Suvarna as APAC marketing head

Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming ...

Thailand's top local brands: CP Group, Chang Beer and ...

One week until Women to Watch 2020 list unveil

Why the buying exercise is flawed in a media pitch

Neon Leaders adds three senior regional marketers

8 hours ago

Twitch names Sandeep Suvarna as APAC marketing head

Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming and growing non-gaming content to increase the number of users in the region.

1 day ago

Thailand's top local brands: CP Group, Chang Beer ...

ASIA'S TOP 1000 BRANDS: But Thai consumers are still less likely to recognise and support established Thai brands much differently from global competitors.

8 hours ago

One week until Women to Watch 2020 list unveil

Entries are currently in final stages of analysis and review, with results to be announced next Tuesday.

10 hours ago

Why the buying exercise is flawed in a media pitch

Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.

10 hours ago

Neon Leaders adds three senior regional marketers

Adrian Toy, Hina Wainwright and Andrew Harrison have joined the collective, which offers expert counsel and hands-on involvement from senior marketing executives on a flexible basis.

11 hours ago

Thailand's top 100 brands revealed

Our market report on Thailand, part of the Asia's Top 1000 Brands research, includes not only the top 100 ranking but also an infographic of key consumer stats and four analysis articles delving into the top local brands and more.

10 hours ago

Asia-Pacific Power List 2020: Rachel Goh, Telkomsel

A seasoned marketer in the telco sector, Goh continues to strive for relevance through digital solutions for legacy Indonesian brand Telkomsel.

11 hours ago

Brand rivalries: Dove vs Nivea

ASIA's TOP 1000 BRANDS: Which brand cleans the most Asian faces? See our animated recap of the battle for brand supremacy between the two beauty brands in APAC through the years.

14 hours ago

BLM: Brands don't need to be saviours, but can't be ...

Netflix and Yorkshire Tea earned praise for their reactions to the Black Lives Matter movement, but Starbucks came off as inauthentic, according to a report from TBWA's 65dB social-insight unit, which looked at how BLM brand activism landed around the world.

14 hours ago

It's do-or-die time for account management

With the discipline at a watershed moment, how will its future be defined? Wunderman Thompson's global chief client officer shares five ways to set up client leads as strategic growth partners of the future.

14 hours ago

Are sales associates the new luxury KOLs post-COVID-19?

By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak.

1 day ago

MSL sets up shop in New Zealand

Publicis Groupe names Isobel Kerr-Newell, formerly head of PR and social for Saatchi & Saatchi New Zealand, as MSL's MD in the market.

1 day ago

Arcade founder Matt Cullen to be CCO at ADNA

Former Digitas CCO Joins Gary Tranter, David Mayo and founder Henry Gomez at three-year old data research venture.

1 day ago

HK media mogul Jimmy Lai arrested

Publisher and China critic was taken in this morning under Hong Kong's new security law for "colluding with foreign forces", according to an associate.

Asia's Top 1000 Brands 2020

1 day ago

Thailand's Top 100 Brands: Keeping pace with ...

ASIA'S TOP 1000 BRANDS: Despite a relatively stable top 10, churn is evident in sectors ranging from mobile services to aviation and dental care.

1 day ago

Thailand's top local brands: CP Group, Chang Beer ...

ASIA'S TOP 1000 BRANDS: But Thai consumers are still less likely to recognise and support established Thai brands much differently from global competitors.

1 day ago

Line takes hold in Thailand, expanding far beyond ...

ASIA'S TOP 1000 BRANDS: The super-app has shot up to become Thailand's 8th ranked brand.

1 day ago

Tourism-dependant Thailand turns to local needs

ASIA'S TOP 1000 BRANDS: As Thailand's travel and hospitality industry is rocked by COVID-19, the economy and FMCG industry is realigning to focus on home, health and safety.

People to watch

Jun 29, 2020

Power List 2020: Asia-Pacific's 50 most influential ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

The Work

9 hours ago

You will love this ad, or his name isn't 'Curbside Larry'

Here's a work of genius from, of all places, a public library outside Houston, Texas. You're welcome.

10 hours ago

Berjaya Sompo's heroes pivot to a pandemic mission

The insurer's fivesome of 'Silent guardians' takes on new protective duties in a spot by FCB Malaysia.

1 day ago

India campaign targets discrimination against locals

'Made in India' breeds of cats and dogs plead for some love in a campaign for an animal adoption outfit in Mumbai, in a campaign by Tonic Worldwide.

1 day ago

Juice: The insurance you can drink

"We know we're good, so we dare to insure," proclaims a new ad for Tipco from Publicis Groupe agency Brilliant & Million.

4 days ago

Lalamove launches fast delivery campaign across APAC in response to COVID-19

Lalamove wants to connect more with SMEs as they make up 90% of all business in these cities.

Focus

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

Leadership Hub: 2020 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

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As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Events

Dec 1, 2020
Singapore

APAC Network Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

Dec 1, 2020
Singapore

Australia/New Zealand Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

Dec 1, 2020
Shanghai

Greater China Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

PARTNER CONTENT

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