What brands should and should not do on International Women’s Day
Campaign asked industry professionals to weigh-in on the best ways for brands to ...
Advertising
3 days ago
What brands should and should not do on International Women’s Day
Campaign asked industry professionals to weigh-in on the best ways for brands to mark International Women's Day.
Advertising
1 day ago
It's past time to eliminate gender biases in design
From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.
Media
2 hours ago
Burger King appoints UM China
The Mediabrands agency will manage the brand's media planning and buying.
1 hour ago
Femtech startup Fig Health names CMO
Nadya Davies was previously APAC marketing and communication manager at CWT. Our people moves and business wins roundup for the week also includes promotions at Sandpiper Communications and Verizon Media.
Advertising
6 hours ago
The industry responds to Google’s dismissal of ...
The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.
Marketing
3 days ago
How to develop a content strategy
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.
Advertising
6 hours ago
Agency pins hopes on bullish crypto market as it ...
Cryptocurrency's recovery sparks revival of payment trend.
Marketing
2 days ago
Mindshare adds dedicated China leadership
EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.
Advertising
3 days ago
Creative and media deliver 'stronger performance' ...
Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far.
Advertising
3 days ago
Google is not killing ID solutions, but has ...
The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.
Advertising
12 hours ago
Publicis.Poke to help employees facing the menopause
Policy aims to break down taboo of speaking about the menopause at work.
Advertising
6 hours ago
Why NFTs have endless possibilities for brands
Brand marketers should take notice of this space.
Digital
3 days ago
Don't sleep on SEO
An underappreciated tool in the marketer's kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore.
Digital
4 days ago
What’s the price of privacy in APAC? Please take ...
Campaign Asia-Pacific, Forrester and WFA announce a survey of brands, publishers and media agencies exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.
Advertising
3 days ago
Pinterest unveils new tools and insights for marketers
Major takeaways from the platform’s first global advertiser summit.
People to watch
Advertising
Feb 3, 2021
Revealed: 20 Women to Watch in Greater China ...
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Advertising
Nov 18, 2020
40 Under 40 2020: Top-tier talent transforming ...
Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.
Advertising
Aug 18, 2020
Get to know the 2020 Women to Watch
Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.
Marketing
Jun 29, 2020
Power List 2020: Asia-Pacific's 50 most influential ...
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
Campaign Crash Course
Marketing
3 days ago
How to develop a content strategy
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.
Digital
Feb 26, 2021
How to tell engaging short-form stories
To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.
Digital
Feb 19, 2021
How to measure the impact of influencer marketing ...
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?
Advertising
Feb 5, 2021
How to maximise brand impact during CNY
As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past.
The Work
Analysis
3 days ago
A room with many views
INSPIRATION STATION: Stuck in a quarantine hotel, Hong Kong creative Martin Lever painted impressions of the same view each day, and is now selling prints of the 28 resulting works to benefit charity ImpactHK.
Advertising
4 days ago
KFC leans into finger-licking mantra in Singapore
If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.
Advertising
3 days ago
Bad dad? Cute ad
A toddler's first steps take him right out onto the city streets in this ad for Orange France and Apple by Publicis Conseil. But where's his dad?
Advertising
3 days ago
Password-strength campaign gets a little personal
A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.
Advertising
Mar 3, 2021
WildAid wants you to get emoji-nal about the wildlife trade
Why wouldn't you be red-faced in anger over trade in products from endangered species, a pro bono campaign from BBDO Bangkok asks.
Focus
Diversity Hub: Campaign Leading Change
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.
Leadership Hub: 2020 Power List
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
LEO Digital Network: Reshape Communications
Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.
Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Events
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Insight
Mar 24, 2021
Digital Marketing Workshop Series
Campaign Asia is partnering with digitalbrief to host a curated series of workshops that will enable you to execute the very best digital marketing strategies across your organisation.
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Digital
Mar 31, 2021
Webinar: Navigating Customer Engagement to Drive ...
Braze, Campaign Asia and a regional brand marketer join forces for a discussion on the winning customer engagement tactics that brands can employ to meet rising customer expectations.
Advertising
Apr 15, 2021
Digital360 Fesitival 2021
Digital360 Festival is Campaign’s flagship conference, workshop and awards programme in China, dedicated to the digital marketing industry, celebrating and showcasing innovators who are at the cutting-edge of change.
PARTNER CONTENT
PROMOTED
Jan 28, 2021
How to up your personalisation game during shopping ...
Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.
PROMOTED
Jan 28, 2021
Lead with purpose from within, say brand leaders
Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.
PROMOTED
Jan 28, 2021
How Braze helped HappyFresh put their customers first
By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
PROMOTED
Jan 25, 2021
Top challenges facing marketers in 2021 — and how ...
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
Most Read
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BY PR NEWSWIRE