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YDM Thailand acquires FCB Bangkok

The 35 staff at FCB Bangkok will begin working in collaboration with YDM ...

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Isobar Taiwan absorbs CRM data agency AAA

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Pantene uses a big-hair baby to celebrate individualism

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Navigating luxury in China: advice from the front line

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Singtel really likes revamping old songs

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YDM Thailand acquires FCB Bangkok
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4 hours ago

YDM Thailand acquires FCB Bangkok

The 35 staff at FCB Bangkok will begin working in collaboration with YDM Thailand, effective immediately.

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Isobar Taiwan absorbs CRM data agency AAA
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6 hours ago

Isobar Taiwan absorbs CRM data agency AAA

Move aimed at bolstering Isobar's end-to-end data consulting offering.

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Pantene uses a big-hair baby to celebrate individualism
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5 hours ago

Pantene uses a big-hair baby to celebrate individualism

The shampoo brand has jumped on the popularity—and surprising controversy—of Japanese Instagram star Baby Chanco.

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Navigating luxury in China: advice from the front line
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5 hours ago

Navigating luxury in China: advice from the front line

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.

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Singtel really likes revamping old songs
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5 hours ago

Singtel really likes revamping old songs

Selling Singtel Power in the same way you sold broadband? Meh.

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Dentsu Aegis confirms death of Indonesia employee at company offsite
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1 day ago

Dentsu Aegis confirms death of Indonesia employee at company offsite

Isobar employee passed away following evening of drinking at retreat.

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Hakuhodo joins forces with Serviceplan and Unlimited
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1 day ago

Hakuhodo joins forces with Serviceplan and Unlimited

The agency joins into a pre-existing partnership between Germany-based Serviceplan and UK-based Unlimited.

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GDPR: how has it changed data protection in Asia?
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1 day ago

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

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Here's the latest Asia-Pacific YouTube Ads Leaderboard
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5 hours ago

Here's the latest Asia-Pacific YouTube Ads Leaderboard

Jolibee, Apple, Samsung, Sino Group, Vivo, Lotte, Shopee, Resorts World Sentosa and more feature in this month's list of the top ad video in each of 12 APAC markets.

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Briefs: Wavemaker, Propel Manila, GCI Health, VMLY&R, Reprise, more
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7 hours ago

Briefs: Wavemaker, Propel Manila, GCI Health, ...

We're constantly adding people moves and account news to our weekly digest.

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APAC Power List: Adam Diamond of Starbucks Asia Pacific
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9 hours ago

APAC Power List: Adam Diamond of Starbucks Asia ...

Read about Adam Diamond and the 49 other standouts who made our inaugural list of the region's most influential marketers.

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Creative duo replaces Eugene Cheong at Ogilvy
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1 day ago

Creative duo replaces Eugene Cheong at Ogilvy

The move reflects diminished need for Asia-Pacific regional leadership.

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Yili awards SEA remit to Saatchi & Saatchi Singapore
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1 day ago

Yili awards SEA remit to Saatchi & Saatchi Singapore

Appointment to handle integrated communications follows a pitch.

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APAC women reclaiming the meaning of 'beauty'
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2 days ago

APAC women reclaiming the meaning of 'beauty'

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

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MRM//McCann promotes new APAC MD
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1 day ago

MRM//McCann promotes new APAC MD

Appointment is part of agency’s renewed focus on the region.

Who made the cut in 2018

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Agency of the Year Awards 2018
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Dec 14, 2018

Agency of the Year Awards 2018

See all the shortlists, winner lists, photos and analyses for the 2018 Agency of the Year Awards and Agency Network of the Year Awards.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: Presenting the class of 2018
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Oct 23, 2018

40 Under 40: Presenting the class of 2018

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

The Work

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You won't believe the latest apparel craze to hit Japan
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6 hours ago

You won't believe the latest apparel craze to hit Japan

Just kidding. It's actually a campaign for the D&AD awards.

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Tiger Beer shows a little more spark in Malaysia
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1 day ago

Tiger Beer shows a little more spark in Malaysia

A young man first defies and then (spoiler alert) wins over his father in an Ogilvy Malaysia campaign apparently influenced by Ad Nut (!).

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Innuendo can sell anything, even AirAsia flights
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Jan 9, 2019

Innuendo can sell anything, even AirAsia flights

Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.

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Bank of East Asia celebrates 100th birthday with new ad
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Jan 7, 2019

Bank of East Asia celebrates 100th birthday with new ad

The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.

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Singtel thinks you're ready for an emotional CNY film
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Jan 4, 2019

Singtel thinks you're ready for an emotional CNY film

The brand kicks off the next big holiday season before most people are over the last one. Is its film good enough to justify that choice?

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

Campaign Asia-Pacific original videos

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Top watches: Our 5 best videos of 2018
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Dec 10, 2018

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

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The thinking behind Facebook's Stories ads
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Oct 10, 2018

The thinking behind Facebook's Stories ads

Global creative director Andrew Keller breaks down the format.

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How #NoConditionsApply proved authenticity works
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Oct 9, 2018

How #NoConditionsApply proved authenticity works

FCB India's group chairman believes bravery is key.

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Wendy Clark on bravery, being underestimated, and belief
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Sep 27, 2018

Wendy Clark on bravery, being underestimated, and ...

DDB's global head discusses three pillars for agency success.

Events

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Event Marketing Awards 2019
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Mar 19, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Digital Media Awards 2019
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Mar 28, 2019
Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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DigitalWorks 2019
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Mar 28, 2019
Shanghai

DigitalWorks 2019

DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.

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MediaWorks 2019
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May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

PARTNER CONTENT