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#KuToo instigator sees brands helping to advance the cause

Yumi Ishikawa started a movement when she complained about high heels being ...

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Nike China pulls shoe line after designer supports HK ...

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Qantas, Vegemite, and BHP prosper in parochial Australia

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Retailers should refocus on experiential retail amid ...

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#KuToo instigator sees brands helping to advance the cause
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7 hours ago

#KuToo instigator sees brands helping to advance the cause

Yumi Ishikawa started a movement when she complained about high heels being required workwear for women in Japan. Though her efforts have gained attention, she believes taking things further will require more help, perhaps from brands.

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Nike China pulls shoe line after designer supports HK protests
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1 day ago

Nike China pulls shoe line after designer supports ...

The US sports brand has reportedly nixed a limited edition line of shoes by the Japanese design brand Undercover in China following an Instagram post that sparked controversy.

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Qantas, Vegemite, and BHP prosper in parochial Australia
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9 hours ago

Qantas, Vegemite, and BHP prosper in parochial ...

Locally owned brands win favour of Australians as nation becomes more parochial.

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Retailers should refocus on experiential retail amid uncertainties: PwC
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7 hours ago

Retailers should refocus on experiential retail ...

The company's recommendations come amid its predictions of falling retail sales in Hong Kong and the mainland.

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How Adidas China and TBWA won the first ever TikTok Lion
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1 day ago

How Adidas China and TBWA won the first ever TikTok Lion

Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.

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Kobe Bryant is still the MVP in China, and other learnings from Sport Focus
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1 day ago

Kobe Bryant is still the MVP in China, and other ...

Attendees at yesterday's event in Shanghai heard advice from the NFL, La Liga, PepsiCo, Mailman Group, and the Drone Racing League, among others.

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Industry against the clock in shifting TV investment online
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1 day ago

Industry against the clock in shifting TV investment...

In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.

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Localised communications crucial in Australia
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1 day ago

Localised communications crucial in Australia

“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."

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Chinese brands waking up to the power of sports marketing
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1 day ago

Chinese brands waking up to the power of sports ...

To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.

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Apple poaches Publicis Groupe creative chief Nick Law
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1 day ago

Apple poaches Publicis Groupe creative chief Nick Law

Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.

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S4 Capital says Publicis’ Epsilon deal 'risky'
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2 days ago

S4 Capital says Publicis’ Epsilon deal 'risky'

S4 Capital chief executive questions Publicis Groupe’s $4.4 billion acquisition of business that “might not exist in a few months”.

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Coca-Cola pushes for ‘unified' online identity amid growing cookie pressure
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2 days ago

Coca-Cola pushes for ‘unified' online identity amid ...

The FMCG brand wants to build first-party data on its customers and plug this into a commonly defined audience ID to safeguard against privacy-first walled gardens.

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Even conservative brands can mix art and advertising
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2 days ago

Even conservative brands can mix art and advertising

Artvertising isn't just for sexy, young brands. Any company can give its audience the gift of good art, and reap the rewards of nurturing culture.

Cannes Lions 2019: Full coverage

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How Adidas China and TBWA won the first ever TikTok Lion
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1 day ago

How Adidas China and TBWA won the first ever TikTok ...

Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.

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See all the APAC Cannes winners and metal tally here
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3 days ago

See all the APAC Cannes winners and metal tally here

We're tracking all the APAC winners at Cannes Lions 2019.

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McCann Worldgroup wins Network of the Year at Cannes
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3 days ago

McCann Worldgroup wins Network of the Year at Cannes

The network's China Grand Prix helped propel it to the title. See all the special award winners here.

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Apple marketing VP:
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4 days ago

Apple marketing VP: "Simplicity is not simple"

Tor Myhren explains to a packed crowd in Cannes why being simple is hard

The Work

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Dear Singapore: It's OK to take a break. Love, Sentosa
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7 hours ago

Dear Singapore: It's OK to take a break. Love, Sentosa

'Make time' campaign, via BBH Singapore, includes TV, OOH and research showing just how reluctant people are to let themselves, and their kids, relax for a while.

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How YouTube helped Decathlon drive personal ads at scale
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7 hours ago

How YouTube helped Decathlon drive personal ads at scale

CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.

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The star of this DBS ad is huge and hare-y
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1 day ago

The star of this DBS ad is huge and hare-y

TSLA sends a large leporid (look it up) hopping through the streets of Singapore.

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Do you like your insurance ads short and cheeky, or long and weepy?
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1 day ago

Do you like your insurance ads short and cheeky, or long and weepy?

Whichever you prefer, Ad Nut has you covered, and then some, in new work from BLKJ, Leo Burnett and BMF for a trio of insurers.

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Cannes contenders: APAC top picks emerge in final tally
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Jun 13, 2019

Cannes contenders: APAC top picks emerge in final tally

We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Asia's Top 1000 Brands 2019

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Australians hate American brands
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3 days ago

Australians hate American brands

Of the 19 brands that lost more than 10 places in Australia's top brands, nine are American.

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Localised communications crucial in Australia
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3 days ago

Localised communications crucial in Australia

“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."

Premium
Qantas, Vegemite, and BHP prosper in parochial Australia
Premium
3 days ago

Qantas, Vegemite, and BHP prosper in parochial ...

Locally-owned brands win favour of Australians as nation becomes more parochial

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Economic indicators cause for some concern Down Under
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3 days ago

Economic indicators cause for some concern Down Under

Though its economy has been stable for a decade, Australia's lower-than-expected growth in 2018 have led to a cautious 2019-2020 forecast.

Events

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Dentsu Dynamo Brands Index @ Cannes Lions
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Jun 20, 2019
Dentsu Aegis Network Beach House, Cannes

Dentsu Dynamo Brands Index @ Cannes Lions

Where do brands go from here?

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Sport Focus
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Jun 25, 2019
Shanghai

Sport Focus

Taking place on June 25, Sport Focus will provide a unique platform to address the key opportunities and challenges sport marketers in China are facing today.

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Event360 Shanghai
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Jun 26, 2019
The Langham Shanghai Xintiandi

Event360 Shanghai

Event360 arrives in Shanghai on June 26, 2019, bringing together regional event professionals and key decision makers from leading corporations and brands to learn, network and share insight on the future of business events.

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The Cannes Insight Session
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Jun 27, 2019
Found8 - Moonshot, 100 Amoy Street

The Cannes Insight Session

Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.

PARTNER CONTENT