Mediacorp hires new CMO
Newly-created role oversees media company’s integrated marketing unit.
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Marketing
6 hours ago
Mediacorp hires new CMO
Newly-created role oversees media company’s integrated marketing unit.
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Marketing
5 hours ago
How brands crashed the Royal Wedding
There was no shortage of hoopla this weekend over His Royal Highness Prince Harry of Wales getting hitched to American actress Meghan Markle. Campaign takes a closer look brands that couldn't resist getting regal.
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Analysis
5 hours ago
Missed Advertising Week Asia in Tokyo? We've got ...
The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.
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Advertising
7 hours ago
Learning about cleft conditions with clumsy cutlery
McCann Health Singapore's campaign for Smile Asia aims to make dealing with cleft lips or cleft palates more relatable.
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Intelligence
6 hours ago
Observing Ramadan in the digital age
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
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Analysis
3 days ago
Is unconscious bias training really any good?
The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?
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Advertising
3 days ago
Cindy Gallop: 'Forget passion—find things you want ...
Cindy Gallop has urged women to found the "female-led holding company of the future" in the wake of the dramatic exit of former WPP chief executive Sir Martin Sorrell.
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PR
2 days ago
2018 PR Awards shortlist announced
The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted 277 entries.
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Advertising
4 days ago
Hong Kong Ballet campaign is a soaring success
A joyous, gorgeous campaign by Design Army and photographer Dean Alexander makes the troupe impossible to ignore.
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Advertising
4 days ago
Hong Kong Ballet campaign is a soaring success
A joyous, gorgeous campaign by Design Army and photographer Dean Alexander makes the troupe impossible to ignore.
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PR
3 days ago
The 100 most reputable companies in China
TOP OF THE CHARTS: The domestic reputation of Chinese and multi-national brands is almost on par in the market, with Huawei and Intel leading respectively.
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Advertising
5 hours ago
Unruly launches SEA World Cup ad marketplace
Video ad tech firm partners with leading sports publishers.
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Opinion
4 days ago
How to fix Pakistan's broken ad industry
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
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Digital
May 16, 2018
AI predictions are the future of the contextual upsell
AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.
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Analysis
3 days ago
Time to seek 'Zen-like harmony' in a disrupted ...
Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.
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Digital
May 16, 2018
IPG Mediabrands launches new digital agency
Reprise relaunches as digital performance agency, incorporating Ansible and Society.
FEATURED
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Marketing
3 days ago
Emphasis on experiential a potential 'misstep' for luxury brands
TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.
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Digital
4 days ago
CMOs: Our bad emails fail with existing customers
Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.
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Front and Centre
May 15, 2018
Gender gap in PR and comms: perception versus reality?
What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?
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News
May 14, 2018
Hyundai CMO: No cookie-cutter experiences
Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.
The Work
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Advertising
6 hours ago
Apple rolls out another Animoji karoke video
Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.
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Advertising
May 16, 2018
Jenga in a moving car? Please.
Why create a product demonstration that's obviously complete and utter bullshit?
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Advertising
May 16, 2018
NEC's 'Same face girls' video is accurately named, disturbing
40 young women with the same mask do a dance number to promote the company's biometric technologies.
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Advertising
May 16, 2018
DBS to customers: 'Bank less'
The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.
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Advertising
May 15, 2018
Sri Lanka paint company to make hues from discarded temple flowers
Leo Burnett Sri Lanka came up with the 'Petal paints' concept for JAT Paints.
Focus
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Find Your Dream Job
Top of the Charts: Infographics on APAC marketing and advertising topics
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Marketing
3 days ago
Emphasis on experiential a potential 'misstep' for ...
TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.
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PR
3 days ago
The 100 most reputable companies in China
TOP OF THE CHARTS: The domestic reputation of Chinese and multi-national brands is almost on par in the market, with Huawei and Intel leading respectively.
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Data
May 15, 2018
Top hotels, apps and search terms among Chinese ...
TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.
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Advertising
May 14, 2018
China leading the world for luxury digital advertising
TOP OF THE CHARTS: Asia’s biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.
Videos
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Events
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Influence
May 23, 2018
MediaWorks
MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.
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Marketing
May 31, 2018
Women Leading Change Awards & Conference
A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.
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Creativity
Jun 6, 2018
Event Marketing Awards
CEI and Campaign are delighted to announce the 2018 Event Marketing Awards are now open for entries. These awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.
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PR
Jun 13, 2018
CampaignComms
Formally PR360, CampaignComms continues to offer a third-eye look into the future of brand communications by addressing the matters at the core of PR's evolution.
Galleries
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PARTNER CONTENT
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PROMOTED
May 3, 2018
The Facebook data crisis: What does it mean for ...
The goal should be to engage, not to exploit.
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PROMOTED
May 8, 2018
For BNP Paribas, Singapore’s centre court has been ...
As title sponsor of the WTA Finals in Singapore, BNP Paribas has increased brand awareness, championed sustainability and helped connect APAC communities.
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PROMOTED
Mar 19, 2018
Controlling disruption: the billion-dollar brand ...
The start-up spirit is in high demand, but MNCs face different circumstances and need to look elsewhere for inspiration.
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PROMOTED
Mar 30, 2018
Influencer marketing: Making brands shine
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
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Most Read
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1 Sorrell: 'I'm going to start again'
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2 Discovery: The golden era of marketing
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6 Craft appoints APAC head
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