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Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs

Move follows J Walter Thompson and Wunderman merger in 2018.

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Does client conflict still exist in the age of consultanc...

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Snapchat has won back young users after 2018 Android debacle

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An inside look into S4 Capital's IMA Los Angeles operation

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R/GA taps IBM iX's Gary Hoff for consultancy-led creative

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Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs
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6 hours ago

Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs

Move follows J Walter Thompson and Wunderman merger in 2018.

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Does client conflict still exist in the age of consultancies and McDonald's?
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5 hours ago

Does client conflict still exist in the age of ...

Conflict is going extinct and McDonald's just proved it.

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Snapchat has won back young users after 2018 Android debacle
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6 hours ago

Snapchat has won back young users after 2018 ...

Platform is making a comeback after teenage users drifted away in US last year.

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An inside look into S4 Capital's IMA Los Angeles operation
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5 hours ago

An inside look into S4 Capital's IMA Los Angeles ...

IMA - part of Martin Sorrell's digital ad and marketing services company - is planting its West Coast flag.

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R/GA taps IBM iX's Gary Hoff for consultancy-led creative
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1 day ago

R/GA taps IBM iX's Gary Hoff for consultancy-led ...

EXCLUSIVE: Hoff wants to combine the "pure consulting" culture of his former employer with the creative prowess of R/GA.

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Best strategies for marketing to China’s digital-savvy travellers
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1 day ago

Best strategies for marketing to China’s digital-savvy travellers

As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.

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Agency of the Year shortlists
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1 day ago

Agency of the Year shortlists

See who made the cut and book your table for the four awards ceremonies taking place across the region in coming weeks.

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Women to Watch 2019: To Quy Loc (Sue)
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6 hours ago

Women to Watch 2019: To Quy Loc (Sue)

Meet To Quy Loc (Sue) of Havas and 39 other Women to Watch in APAC marketing and communications.

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Havas Media names Matt Houltham as ANZ CEO; Austin Powers joins Jack Morton
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1 hour ago

Havas Media names Matt Houltham as ANZ CEO; Austin ...

Plus, all the rest of the week's growing collection of people moves and account wins.

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MullenLowe Group wins global Bayer ad business
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1 day ago

MullenLowe Group wins global Bayer ad business

Team led by MullenLowe UK beat Omnicom in pitch.

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Best spaces to work: Havas Village Sydney
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1 day ago

Best spaces to work: Havas Village Sydney

Check out the Havas Group's "vertical village" in a former tea-company building in The Rocks.

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Watch more ads: The latest YouTube APAC leaderboard
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1 day ago

Watch more ads: The latest YouTube APAC leaderboard

Subaru, Petronas, Cadbury, Singtel, AIS, Google and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Snapchat fact-checks political ads, says CEO
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1 day ago

Snapchat fact-checks political ads, says CEO

Co-founder Evan Spiegel weighs in on debate over accountability of social networks when it comes to political advertising.

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Airbnb to sponsor Olympics and Paralympics to 2028
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1 day ago

Airbnb to sponsor Olympics and Paralympics to 2028

Accommodation business becomes top-tier partner alongside likes of Coca-Cola and Visa.

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Mass cancellation of events in Hong Kong amid protests
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2 days ago

Mass cancellation of events in Hong Kong amid protests

As clashes intensify, events including the popular Rise conference and Clockenflap music festival have been cancelled or postponed.

Campaign Asia-Pacific original videos

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Arsenal hits the pitch with brands in Asia
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Oct 16, 2019

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

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How brands are experimenting with TikTok
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Oct 10, 2019

How brands are experimenting with TikTok

The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.

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The first thing industry pros would eliminate from their jobs
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Oct 3, 2019

The first thing industry pros would eliminate from ...

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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What is digital placemaking?
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Oct 2, 2019

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

The Work

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This is what business-class feels like, according to Cathay
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1 day ago

This is what business-class feels like, according to Cathay

A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.

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KBank ad with Blackpink is all about empowerment, but also sexy poses
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2 days ago

KBank ad with Blackpink is all about empowerment, but also sexy poses

The K-pop quartet's ad for the Thai bank, by GreyNJ United, has millions upon millions of views. It is also unwatchable/unlistenable if you're not in the target audience.

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Christmas explosion unleashes a dragon, a jaguar, an otter, and a rapping teapot
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Nov 15, 2019

Christmas explosion unleashes a dragon, a jaguar, an otter, and a rapping teapot

Also, a talking carrot, a Dickensian melodrama, a Mariah Carey, and an epic drum battle.

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Energy drink proposes an end to procrastination
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Nov 14, 2019

Energy drink proposes an end to procrastination

Work by Clemenger BBDO Sydney envisions a wandering mind lost in a world of distractions.

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Watch these cat videos right meow
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Nov 13, 2019

Watch these cat videos right meow

Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.

Focus

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

People to watch

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Presenting the 2019 Women to Watch
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Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

Events

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Japan/Korea Agency of the Year 2019
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Nov 27, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Southeast Asia Agency of the Year 2019
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Dec 12, 2019
Singapore

Southeast Asia Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Australia/New Zealand Agency of the Year Awards 2019
Premium
Dec 12, 2019
Singapore

Australia/New Zealand Agency of the Year Awards 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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