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Cannes Lions chairman: "I'm hoping for a really good showing from Asia this year"

Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO ...

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An appetite for less: What we're learning from Cannes so far

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One gold, little else for APAC on second night at Cannes

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What's Lovot got to do...Meet the robot powered by love

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Asia, it's time to move on from lazy stereotypes: Cheil

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Cannes Lions chairman:
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3 hours ago

Cannes Lions chairman: "I'm hoping for a really good showing from Asia this year"

Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO participation.

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An appetite for less: What we're learning from Cannes so far
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2 hours ago

An appetite for less: What we're learning from ...

This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.

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One gold, little else for APAC on second night at Cannes
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6 hours ago

One gold, little else for APAC on second night at ...

APAC work won one gold, five silvers and 15 bronzes—and got frozen out of one category altogether—on the second night of Cannes Lions 2019. Catch up on all the winners here.

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What's Lovot got to do...Meet the robot powered by love
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14 hours ago

What's Lovot got to do...Meet the robot powered by love

The head of stories at R/GA, the agency that's worked for the last 18 months with the founders of Lovot, an adorable robot designed to make people "truly happy" and decrease loneliness, explains the power of this "emotional technology".

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Asia, it's time to move on from lazy stereotypes: Cheil
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14 hours ago

Asia, it's time to move on from lazy stereotypes: Cheil

Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.

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China's top local brands: Didi Chuxing rides high, OTAs draw ire
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4 hours ago

China's top local brands: Didi Chuxing rides high, OTAs draw ire

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

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Email “still an alpha channel” for marketing
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4 hours ago

Email “still an alpha channel” for marketing

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

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Why AVEs are a
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4 hours ago

Why AVEs are a "bullshit" PR measurement tool

Asia is behind the rest of the world in abandoning this metric, which has been proven worthless for years, says AMEC's Richard Bagnall.

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OMD led 2018 HK media billings: COMvergence report
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2 hours ago

OMD led 2018 HK media billings: COMvergence report

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

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Chris Hirst: Less bullshit please
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4 hours ago

Chris Hirst: Less bullshit please

The global CEO of Havas Creative says consumers don't mind being pitched but simply want it done honestly.

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David Droga: This is not the 'doomsday' of advertising
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10 hours ago

David Droga: This is not the 'doomsday' of advertising

Sale of Droga5 to Accenture will help it stay relevant, founder says.

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Apple's sign-in: Less precision targeting, more walled gardens
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1 day ago

Apple's sign-in: Less precision targeting, more ...

While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.

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At TikTok, Akira Suzuki wants to usher in a new era for marketing
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1 day ago

At TikTok, Akira Suzuki wants to usher in a new era ...

The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.

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China shuts down app blamed for generating 100 million reposts for Cai Xukun
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1 day ago

China shuts down app blamed for generating 100 ...

A number equal to a third of China's 314 million Weibo users supposedly shared a single post by 'Little Fresh Meat' Cai Xukun, which is odd as the celebrity only has 25 million followers.

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Huawei CEO: Trade war puts $30 billion of revenue at risk
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1 day ago

Huawei CEO: Trade war puts $30 billion of revenue ...

“I think both sides will suffer," Ren Zhengfei said. "No one will win.”

Cannes Lions 2019: Full coverage

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An appetite for less: What we're learning from Cannes so far
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2 hours ago

An appetite for less: What we're learning from ...

This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.

Premium
Cannes Lions chairman:
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3 hours ago

Cannes Lions chairman: "I'm hoping for a really ...

Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO participation.

Premium
Chris Hirst: Less bullshit please
Premium
4 hours ago

Chris Hirst: Less bullshit please

The global CEO of Havas Creative says consumers don't mind being pitched but simply want it done honestly.

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2019 Cannes Lions shortlists and APAC winners
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7 hours ago

2019 Cannes Lions shortlists and APAC winners

Your jumping-off point for all the APAC winners at Cannes Lions 2019.

The Work

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Asia-Pacific YouTube Ads Leaderboard: May 2019
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1 day ago

Asia-Pacific YouTube Ads Leaderboard: May 2019

McDonald's, Samsung, GNX, Vivo, SK-II, Watsons, Lactum, Honor, AIS and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Cannes contenders: APAC top picks emerge in final tally
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Jun 13, 2019

Cannes contenders: APAC top picks emerge in final tally

We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.

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What will daily life be like with 5G?
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2 days ago

What will daily life be like with 5G?

In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.

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Apple greets Thailand with splashes of daily colour
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Jun 13, 2019

Apple greets Thailand with splashes of daily colour

TBWA Media Arts Lab created seven bright videos highlighting the colours traditionally associated with each day of the week.

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Here's what you might eat in plastic every week
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Jun 12, 2019

Here's what you might eat in plastic every week

Grey Malaysia helps WWF visualise the amount of microplastics people regularly eat.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Asia's Top 1000 Brands 2019

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China's Top 100 Brands: Chanel the most wanted—again
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2 days ago

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

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Didi Chuxing rides high in China while OTAs incur consumer wrath
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2 days ago

Didi Chuxing rides high in China while OTAs incur ...

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

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Still growing: Burgeoning online retail sales driving China's economy
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2 days ago

Still growing: Burgeoning online retail sales ...

The digital economy is transforming consumption patterns and has become a key driver of economic growth.

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Presenting: Asia's Top 1000 Brands 2019
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Jun 11, 2019

Presenting: Asia's Top 1000 Brands 2019

Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.

Events

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Dentsu Dynamo Brands Index @ Cannes Lions
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Jun 20, 2019
Dentsu Aegis Network Beach House, Cannes

Dentsu Dynamo Brands Index @ Cannes Lions

Where do brands go from here?

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Sport Focus
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Jun 25, 2019
Shanghai

Sport Focus

Taking place on June 25, Sport Focus will provide a unique platform to address the key opportunities and challenges sport marketers in China are facing today.

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Event360 Shanghai
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Jun 26, 2019
The Langham Shanghai Xintiandi

Event360 Shanghai

Event360 arrives in Shanghai on June 26, 2019, bringing together regional event professionals and key decision makers from leading corporations and brands to learn, network and share insight on the future of business events.

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The Cannes Insight Session
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Jun 27, 2019
Singapore

The Cannes Insight Session

Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.

PARTNER CONTENT