Advertising, Marketing, Media, Digital, PR News & more

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Weber Shandwick announces new APAC creative leaders

New directors hired in China, Japan and Singapore.

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Huawei 5G ad taunts Berlin with 'dog shit' jeer, and ...

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Visa’s Japan marketing head departs

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Reaching boxed in teenagers with subtle outdoor ads

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Weber Shandwick announces new APAC creative leaders

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8 hours ago

Faaez Samadi

Weber Shandwick announces new APAC creative leaders

New directors hired in China, Japan and Singapore.

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Huawei 5G ad taunts Berlin with 'dog shit' jeer, and Germans actually agree

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3 days ago

Jenny Chan 陳詠欣

Huawei 5G ad taunts Berlin with 'dog shit' jeer, ...

A Huawei ad at Berlin's Tegel airport taps Germans' desire for order and cleanliness to make a point.

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News

9 hours ago

David Blecken

Visa’s Japan marketing head departs

The move follows the launch of a major advertising push around Tokyo 2020.

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Reaching boxed in teenagers with subtle outdoor ads

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Advertising

10 hours ago

Ad Nut

Reaching boxed in teenagers with subtle outdoor ads

The Monkeys and The Reach Foundation are behind this series of outdoor and print ads.

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All the AOY winners, photos and analysis

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Advertising

12 hours ago

All the AOY winners, photos and analysis

Four awards shows. Hundreds of winners. One champagne shower. Here's everything about this year's Agency of the Year Awards all in one place.

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Exclusive: WPP's 'deathtrap' Malaysia campus

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Advertising

4 days ago

Olivia Parker

Exclusive: WPP's 'deathtrap' Malaysia campus

After shattering windows, vermin infestations and lifts that would get stuck or plummet without warning, a terrifying blackout was the final straw that forced WPP to clear its new Petaling Jaya campus, Campaign Asia-Pacific has learned.

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Of India, analytics & closer collaboration through data

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Media

3 days ago

Karan Bhandari

Of India, analytics & closer collaboration through data

India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.

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Advertising

4 days ago

Faaez Samadi

Top 5 agency deals of 2018

Our list of the most significant acquisitions, mergers and launches of the year.

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Ogilvy announces Indonesia leadership change

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Advertising

4 days ago

Staff Reporters

Ogilvy announces Indonesia leadership change

News follows Anne Ridwan’s announcement that she is stepping down in January 2019

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Maya Watono appointed head of DAN Indonesia

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Advertising

Dec 12, 2018

Olivia Parker

Maya Watono appointed head of DAN Indonesia

The new CEO will replace SK Biswas.

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Analysis: 'New WPP' needs its own creative transformation

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Advertising

4 days ago

Gideon Spanier

Analysis: 'New WPP' needs its own creative ...

Campaign reports from WPP's investor day.

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7 marketing buzzwords we want to ban in 2019

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Opinions

Dec 11, 2018

Campaign Asia-Pacific

7 marketing buzzwords we want to ban in 2019

SAY CAGENCY AGAIN I dare you! I double dare you!

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40 Under 40: Kasper Wandi of Consider iProspect

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Advertising

11 hours ago

40 Under 40: Kasper Wandi of Consider iProspect

Read about Kasper Wandi and the 39 other impressive members of our 2018 list.

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Front and Centre

Dec 11, 2018

Robert Sawatzky

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

The year in Asia-Pacific marketing and communications

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Advertising

4 days ago

Faaez Samadi

Top 5 agency deals of 2018

Our list of the most significant acquisitions, mergers and launches of the year.

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Opinions

Dec 11, 2018

Campaign Asia-Pacific

7 marketing buzzwords we want to ban in 2019

SAY CAGENCY AGAIN I dare you! I double dare you!

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News

Dec 11, 2018

Robert Sawatzky

The top 10 exits and entrances of 2018

What a year it's been for agency leadership changes.

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Advertising

Dec 10, 2018

Staff Reporters

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

Our listicle-based look at the year in APAC marketing continues with the 10 campaigns that earned our derision.

Focus

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Global creative director Andrew Keller breaks down the format.

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Digital

Feb 28, 2019

Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.