Former Dentsu APAC heads launch regional B2B marketing agency
EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the ...
7 hours ago
Former Dentsu APAC heads launch regional B2B marketing agency
EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.
8 hours ago
Klick Health expands in APAC, acquires Ward6 Singapore
Deal brings together two independent health marketing agency majors, globally and locally.
The Knowledge
2 hours ago
APAC's latest media new-biz spotlight boosted by ...
The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.
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1 hour ago
Domino’s Malaysia appoints president and head of ...
After more than 13 years at FrieslandCampina, Bastiaan de Clercq brings extensive experience in brand management, digital transformation, and business strategy to the role.
1 day ago
Not every brand or company needs to build AI to ...
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
2 hours ago
Hari Raya 2025: The APAC campaigns you need to see
This year's roundup begins with standout films from Indonesia, Malaysia, Singapore, and Pakistan, with more to come.
2 hours ago
Calling APAC’s top marketers: Nominations open for ...
The search is on for APAC’s top marketing change-makers, but the clock is ticking! Enter now before the deadline on Tuesday, March 25. Get all the details here.
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3 hours ago
Meta to begin testing Community Notes feature ...
Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.
The Information
16 hours ago
Frances Ralston-Good leaves EssenceMediacom
The global chief operating officer's departure comes amid an ongoing restructure at GroupM.
1 day ago
Trump cuts funding to Radio Free Asia and global ...
The funding freeze on international broadcasters has put key media organisations in limbo, threatening press freedom worldwide and jeopardising the future of independent journalism in regions dominated by state-controlled narratives.
1 day ago
US regulator asks Omnicom and IPG for information ...
Shareholder vote due to take place on 18 March.
The Information
2 days ago
A tale of two holding companies: WPP and Publicis
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
16 hours ago
Snap’s global AR creative lead on turning ads into ...
With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.
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1 day ago
It's not about keywords anymore, it's about AI ...
As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.
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4 days ago
Bitter chocolate: The fallout of a poorly planned ...
The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.
Ageism in adland
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4 days ago
Too old for the party, too young to leave—the ...
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
Mar 12, 2025
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
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Mar 10, 2025
The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
Mar 7, 2025
'Creativity is not bound by age, it only evolves ...
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
Representation Matters
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Mar 13, 2025
Beyond IWD: Marico’s CMO on why gender conversations...
The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.
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Mar 6, 2025
Gender equality is everyone’s fight—so why is ...
The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.
Mar 6, 2025
Clemenger BBDO calls out unpaid IWD speeches with ...
Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.
Feb 20, 2025
Gen Z isn't buying Black History Month campaigns ...
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
The Work
16 hours ago
Amazon Business ad turns Little Bo Peep into wool entrepreneur
Campaign was created by Joint.
1 day ago
AFL invites a younger generation to the world of 'pigeon interference' and ...
72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.
3 days ago
How DDB and Acciona make old wind turbines into the coolest surfboards around
'Turbine Made' is an ambitious campaign that recycles retired turbine blades into new materials and products, saving them from landfills.
Mar 13, 2025
Hello Kitty and Kuromi star in Sanrio’s OOH push against knockoffs
Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?
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Mar 12, 2025
Lifebuoy urges Indonesian youth to get 'possessed by coolness'
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
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Mar 27, 2025
Campaign Spotlight Hong Kong 2025
Explore the new 2025 marketing playbook at Campaign Spotlight Hong Kong on 27 March
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
Feb 24, 2025
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
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PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
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PROMOTED
Jan 9, 2025
Uncovering the best marketing approaches to connect ...
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
PROMOTED
Jan 6, 2025
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
Most Read
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BY PR NEWSWIRE