Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

Jean-Michel Wu joins TotallyAwesome

Last day to enter the PR Awards Asia

Impossible Foods hires Apple alum Steve Turner to lead ...

How can marketers make better Ramadan ads?

10 hours ago

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

5 hours ago

Jean-Michel Wu joins TotallyAwesome

The former APAC CEO of Grace Blue and talent officer for McCann, WPP and Ogilvy joins the child-focused platform as head of talent, a new position.

2 hours ago

Last day to enter the PR Awards Asia

Today is the late-entry (aka final) deadline to enter the 2021 PR Awards Asia. Get your entries in by 6 pm to be in the running when the awards are announced in June.

10 hours ago

Impossible Foods hires Apple alum Steve Turner to ...

The brand launched its first national advertising campaign in the US last week.

23 hours ago

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

1 day ago

It's not too late to submit Tech MVP entries

The late entry deadline to vie for a spot on our inaugural list of the most exceptional technical talent and the most innovative products from Asia-Pacific is Friday. Nominate yourself, your colleague, or your product now.

23 hours ago

Milk tea brand in hot water over '0 sucrose' claims

Fast-growing Chinese drink brand Genki Forest has had to apologise and change the labels on its popular milk tea products.

10 hours ago

R/GA global CMO advocates for 'second chance' hiring

Ashish Prashar encourages formerly incarcerated people to apply to the agency in a Twitter thread.

1 day ago

Alibaba stock rises despite US$2.8 billion fine

A record penalty imposed over the weekend by China'a anti-monopoly regulator hasn't fazed investors.

3 days ago

K-pop group SuperM debut Prudential-sponsored ...

Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.

4 days ago

Tips for sustainability comms and how to avoid ...

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.

4 days ago

Head & Shoulders on subverting shampoo ad tropes ...

EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.

1 hour ago

Moves and wins: TotallyAwesome, Dstnct, Appnovation,...

Our weekly collection of people moves and account news includes news from all of the above, plus, InMoment, SCMP, Amplified Intelligence, Red2 Digital Solutions, Asia PR Werkz and more to come.

1 day ago

Reprise places bets on India hub

AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?

1 day ago

Mars named vice chair of Unstereotype Alliance

The alliance aims to eradicate harmful stereotypes in advertising and marketing.

People to watch

Feb 3, 2021

Revealed: 20 Women to Watch in Greater China ...

Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.

Nov 18, 2020

40 Under 40 2020: Top-tier talent transforming ...

Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.

Aug 18, 2020

Get to know the 2020 Women to Watch

Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.

Jun 29, 2020

Power List 2020: Asia-Pacific's 50 most influential ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

Campaign Crash Course

4 days ago

Tips for sustainability comms and how to avoid ...

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.

Mar 26, 2021

What is supply path optimisation?

Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work?

Mar 19, 2021

Creating compelling videos for Gen Z

Learn how to make compelling videos for a demographic that requires strong content and relatability.

Mar 12, 2021

Crafting an effective OTT strategy

As OTT reaches critical mass in Asia-Pacific, learn how to plan and execute a successful OTT strategy in this week's Crash Course.

The Work

1 day ago

Unilever snack brand names talking squirrel as 'CEO'

A smart and attractive CEO (chief eating officer) stars in a campaign for UK snack brand Graze.

4 days ago

Not your ordinary photo booth

INSPIRATION STATION: Korea's acclaimed 'Life Photo Studio' now allows Hong Kongers to strike a pose in 30 different photo booths to fit any mood.

4 days ago

Lil Mayo the alien returns in Samsung’s creator-focused global campaign

A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.

4 days ago

A most superlative roasted goose pizza

In a new campaign by Ogilvy, Pizza Hut collaborates with Hong Kong restaurant Yung Kee to release a ridiculously named limited-edition pie.

Apr 7, 2021

Lintas Live campaign in India shines a light on girls’ education

The Indian PR campaign looks at girls’ education as a future investment, one that will reap large economic rewards for the country.

Focus

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

Leadership Hub: 2020 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Events

Mar 9, 2021
Virtual

MediaWorks Online 2021

For leaders of tomorrow

Mar 31, 2021
Virtual, APAC

[Watch On Demand] Navigating Customer Engagement to ...

Braze, Campaign Asia and a regional brand marketer joined forces for a discussion on the winning customer engagement tactics that brands can employ to meet rising customer expectations.

Apr 15, 2021
Virtual

Digital360 Fesitival 2021

Digital360 Festival is Campaign’s flagship conference, workshop and awards programme in China, dedicated to the digital marketing industry, celebrating and showcasing innovators who are at the cutting-edge of change.

PARTNER CONTENT

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BY PR NEWSWIRE