Instagram ditches 'likes': Pros and cons for influencers
Digital marketers welcome the move, but say it won't make waves in the industry.
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Digital
1 day ago
Instagram ditches 'likes': Pros and cons for influencers
Digital marketers welcome the move, but say it won't make waves in the industry.
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Advertising
1 day ago
Omnicom global revenue down 3.6%; APAC organic ...
Revenue and profit both fell in the second quarter of the year.
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Advertising
1 day ago
Publicis Groupe reports 15% hike in first-half profit
Group's performance held aloft by strong results in Asia, Europe and Middle East.
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Media
1 day ago
How rural Indonesians use technology, and the ...
CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.
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PROMOTED
2 days ago
Are human beings pathetic, loveable, or both? ...
In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.
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Marketing
1 day ago
80% of all spirits and alcohol consumed in China is with a meal: MHD China
The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.
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1 day ago
Fast growth fuels trials of new brands in the ...
Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.
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News
1 day ago
App developer CooTek denies malicious ad activities ...
Hidden advertising plugin BeiTaAd is said to have been embedded in 238 applications that amounted to over 440 million installations.
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1 day ago
Two weeks remain for Women to Watch nominations
Nominate the women who inspire you for Campaign's annual list celebrating the industry's top female talent. The deadline is August 2.
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Advertising
1 day ago
Amazon faces EU competition probe
Company's dual role as retailer and marketplace is being investigated.
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Digital
2 days ago
Netflix begins tailoring offering in Asia with ...
The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.
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Advertising
2 days ago
Publicis Groupe announces APAC CCO
New client-officer role to be taken on by current SEA CEO Nicolas Menat.
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Analysis
3 days ago
Delving into Libra: Is Facebook's currency the ...
Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.
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News
2 days ago
40 Chinese apps slapped for improper data collection
Apps involved include virtual matchmaking site Soul, Shanbay Vocabulary, P2P financial services platform Renrendai and social commerce app Yunji.
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Advertising
2 days ago
IAS biometric study proves high-quality environment ...
The study’s findings put definitive neurological results behind the idea that mobile ad effectiveness directly ties to display environment.
Asia's Top 1000 Brands 2019
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Marketing
Jul 15, 2019
Philippines' top 100 brands: Big FMCG brands, ...
Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.
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Marketing
Jul 15, 2019
Mobile looms larger among Filipinos' favourite ...
Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.
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Marketing
Jul 15, 2019
'Pinoy pride' and celebrity propels Filipino ...
Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.
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Marketing
Jul 8, 2019
Samsung still Indonesia's favourite brand
The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.
The Work
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Advertising
1 day ago
No thanks, Panadol, let's not 'rethink care' together
How about you just cure my headache?
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Advertising
3 days ago
The month's most popular YouTube ads from across APAC
Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.
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The Work
2 days ago
Singapore fertility campaign gives birth to criticism and mockery
‘Stop treating us like a bunch of kids’, one PR practitioner said of the campaign.
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News
3 days ago
Carabao wants to energize Chinese, but can it succeed?
A new campaign for the energy drink adopts the tone of a propaganda film, an approach that could fail to resonate with the younger generation.
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Advertising
3 days ago
What wedding faux pas could overshadow this dress?
Campaign for WildAid contends that a poor menu choice is more devastating than even a hideous fashion fail.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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Behind the Brands
Aug 28, 2019
Brand Summit China 2019
Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.
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Behind the Brands
Aug 28, 2019
Top 1000 Brands Briefing
The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 9, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
2 days ago
Are human beings pathetic, loveable, or both? ...
In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.
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PROMOTED
Jul 15, 2019
China’s 'Belt & Road' sporting ambition
From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.
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PROMOTED
Jul 12, 2019
The transformation of outdoor in China
Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data
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PROMOTED
Jul 11, 2019
The power of positivity
How charity campaigns (partnered by Tencent) in China axed the ‘guilt trip’.
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