Douyin: More than the Chinese version of TikTok

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ...

Vietnam's top 100 brands revealed

Is Facebook endorsing fact-checking an oxymoron?

Get vaxxed or get out: Employee demand is spurring ...

6 hours ago

Douyin: More than the Chinese version of TikTok

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

5 hours ago

Vietnam's top 100 brands revealed

We continue our weekly market-by-market unveiling with the top 100 brands in Vietnam, along with expert analysis of the factors driving brand sentiment in the market.

7 hours ago

Is Facebook endorsing fact-checking an oxymoron?

A Facebook-supported campaign from the Australian Associated Press shows a referee blowing the whistle on those who spread misinformation. But the idea that Facebook actually cares about this issue is itself worthy of a yellow card, according to our pal Ad Nut.

22 hours ago

Get vaxxed or get out: Employee demand is spurring ...

In the US, it’s not government policy as much as employee activism that is driving agency vaccine mandates.

3 days ago

Top 10: Asia's favourite mobile phones

For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.

5 hours ago

Newsmakers: Mindshare, TBWA, My Muscle Chef

Katrina Alvarez-Jarratt (left) gets promoted to ECD at TBWA Sydney. Liam Loan-Lack, formerly of UM, is now head of marketing for My Muscle Chef. See details on these and more moves and wins in our roundup.

8 hours ago

Women to Watch 2021: Claire Butterworth, GroupM

As the overseer of billions of dollars worth of billings, Butterworth’s high-pressure role is one of the most important at GroupM.

3 days ago

Denise Tee files defense against Herbert Hernandez's...

Tee, whose allegations of sexual harassment against the Gigil co-founder led several other women in the Philippines ad industry to come forward with their own stories, has filed an affidavit affirming her account of the incident.

3 days ago

Ogilvy Indonesia creative lead moves to Malaysia

Adrian Miller will become chief creative officer of Ogilvy Malaysia in January, taking over the reins from Kurt Novack who is returning to Paris after three years in the role. See detail on this and all of this week's people moves and business wins.

4 days ago

Will the metaverse trigger a restructuring of brand ...

The advertising industry can be slow to take advantage of new marketing opportunities due to legacy structures and relationships, as well as a lack of specialist talent/skills. Industry experts discuss how the metaverse could force some much-needed change.

22 hours ago

Where are all the marketers going? Freelance, a US ...

According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.

22 hours ago

Anything that is trending in the world at large ...

The head of sales at Spotify India discusses FMCG advertising trends, audience target areas and more.

22 hours ago

Direct-to-fan marketing skyrockets as consumers pay ...

A new US study reveals opportunity for brands in the creator economy.

4 days ago

Squid Game inspires fashion, art and culture to die for

INSPIRATION STATION: The Netflix megahit is not just a gruesome take on the horrors of capitalism; it’s also a piece of content by which artists and creators are heavily inspired.

Asia's Top 1000 Brands 2021

3 days ago

Top 10: Asia's favourite mobile phones

For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.

Oct 18, 2021

Indonesia’s top 100: Affordable and accessible home ...

Korean brands stay on top while Nestle, Coke and Nutella take a hit.

Oct 18, 2021

Indonesia’s top local brands: Inclusivity and ...

Indofood and Gojek remain tops, but Wardah, Telkomsel, Tokopedia and Eiger take largest leaps as truly Indonesian brands.

Oct 14, 2021

Top 10: Asia's favourite skincare and cosmetics brands

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

People to watch

Sep 2, 2021

Women to Watch 2021: Celebrating the torchbearers ...

Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.

Jun 17, 2021

Asia-Pacific Power List 2021: Meet the region's 50 ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

May 21, 2021

Tech MVP 2021: Presenting the Most Valuable ...

A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.

Feb 3, 2021

Revealed: 20 Women to Watch in Greater China ...

Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.

The Work

3 days ago

Jackie Chan returns to fight for Shopee's 11.11 sale

The martial arts icon makes his return for the e-retailer, this time fighting off bad boys with deals and discounts.

22 hours ago

Allen Solly's denim range fits the concept of body positivity

Watch the film conceptualised by Ogilvy India here

4 days ago

Welcome to your university lesson on thrush

In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.

Oct 20, 2021

Expectant humans and animals get a say in Hyundai film

The carmaker uses maternal humans and wildlife to communicate a message about its commitment to mother earth.

4 days ago

Burger King launches tasty, garnish-printed shirt with new work by BBH

The garment is designed to hide any spillages from eating the chain’s messy burgers.


Fast Forward Discovery Commerce

Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2021 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.


Nov 9, 2021

Digital Marketing Workshop Series: Content ...

A 2-day workshop series to sharpen your skills in content marketing and boost your content strategy.

Oct 13, 2021

Asia's Top 1000 Brands webinar 2021

Hear all the insights from this year's brand-centric report and the trends driving brand sentiment in Asia at the discussions.

Nov 18, 2021

Game Changers 2021

Asia-Pacific's high-level event that looks into the unmissable opportunities and tricky challenges of Esports and gaming marketing.

Dec 2, 2021
Virtual and in-person in Hong Kong or Singapore

Performance Marketing Playbook

Asia-Pacific's leading event for marketing executives to explore the best ways to drive value and results.