Charles Cadell to step down as McCann Worldgroup APAC president
Alex Lubar from McCann's London office will replace him.
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Advertising
2 days ago
Charles Cadell to step down as McCann Worldgroup APAC president
Alex Lubar from McCann's London office will replace him.
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Advertising
2 days ago
D&AD winners: BWM Dentsu Sydney gets a Black Pencil
'Project revoice' is one of six Black Pencil winners worldwide. Here's all the APAC winners.
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Media
2 days ago
FBI subpoenas LVMH in US media-buying probe
Industry-wide investigation into media trading is advancing.
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Advertising
2 days ago
Aaron Wild resigns from OMD China
Wild served in leadership roles in China for both PHD and OMD over the past eight years.
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Advertising
2 days ago
Ever seen a fairy tale with a non-evil stepmother?
Probably you haven't. GS Caltex and Korean agency AdQua Interactive set out to change that with a touching storytelling initiative.
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Advertising
3 days ago
China's new design aesthetic
After decades without a quintessential, representative design sense, modern China has a spirit so acute and unique that it can finally be captured through design.
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2 days ago
Last chance: Please share your views on comms in APAC
Campaign and Ipsos invite you to complete our inaugural survey assessing Asia-Pacific's PR and communications landscape. The results will be released at the CampaignComms conference in Hong Kong on June 12.
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Digital
2 days ago
Off-shoring helps Nestlé slash production costs by ...
More advertisers are experimenting with content hubs all over the world to drive efficiency and cut major costs in a move that could eventually put production companies at the top of adland's food chain.
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Advertising
3 days ago
Case-study videos and the veneer of amazing achievement
DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?
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2 days ago
Newsmakers: Reuter Communications, Ruder Finn, ...
Keep track of people moves and business wins in our always expanding weekly roundup.
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Advertising
2 days ago
Now Ireland is investigating Google over GDPR
If found guilty, it would be second time a European regulator has taken action against Google.
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Marketing
3 days ago
MediaWorks 2019: Grab challenges young marketers
At the 14th annual intensive training exercise for young media professionals, Grab has delivered a brief about raising awareness of its mobile wallet across SEA.
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News
3 days ago
Dentsu PR aligns with think tank for insight into ...
The arrangement is the first of its kind for the Japanese agency.
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Advertising
3 days ago
GroupM appoints Vietnam CEO
Neil Hardwick joins from network’s European operations.
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Marketing
3 days ago
Control vs Exposed moves into APAC
Agency opens first regional office in Singapore.
Tech talk: APAC adtech and martech news
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Advertising
3 days ago
IAB Australia blesses apps-ads.txt to fight fraud
The organisation advises publishers to use, and digital buyers to actively look for, app-ads.txt files along with ads.txt files.
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Advertising
3 days ago
S4M launches new ad format
New tool allows advertisers to include multiple store locations for their product.
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Advertising
4 days ago
IAS rolls out time-based metrics in Singapore
IAS claims there is a correlation between time-in-view and increased brand recall.
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Advertising
May 10, 2019
Rubicon Project introduces prebid as a service
Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.
The Work
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Advertising
2 days ago
Times of India makes space for 'Out & Proud' announcements
Paper confronts lack of acceptance for LGBTQ people using an old format: The classified ad.
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Advertising
4 days ago
Crossover hit: US brewery highlights songs that were 'Big in Japan'
See if you can solve the musical puzzles in this ingenious campaign, then use the QR codes to see if you were right.
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Advertising
May 20, 2019
Icons or ink: Two ways to sell beer in Korea
'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.
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Advertising
May 17, 2019
Here be monsters: Retirement planning as a perilous journey
A couple in a paper boat gets menaced by storms, volcanos and a sea monster in an entertaining spot for the The Hong Kong Mortgage Corp by Triangle Marketing.
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Advertising
May 16, 2019
Penguin invites readers to get lost in a book
Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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May 22, 2019
MediaWorks 2019
Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.
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Advertising
Jun 4, 2019
Women Leading Change 2019
Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.
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Advertising
Jun 12, 2019
CampaignComms
CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.
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PR
Jun 12, 2019
PR Awards Asia 2019
The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.
PARTNER CONTENT
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PROMOTED
May 14, 2019
Macao Government Tourism Office partners National ...
Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.
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PROMOTED
May 8, 2019
Virtual advertising rewrites the rules
How Bundesliga top dog Borussia Dortmund and Lagardère Sports are using virtual advertising to open new channels for brands to get hyperlocal with fans
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PROMOTED
May 7, 2019
What budding entrepreneurs can learn from Bollywood’...
A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.
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PROMOTED
Apr 29, 2019
Why images are important for brand marketers and ...
As brand marketers seek better ways to reach consumers through images, stock agencies could provide a solution, according to a recent panel session led by 123RF.
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Most Read
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3 Aaron Wild resigns from OMD China
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4 Come on brands, throw your weight around
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