Ogilvy unifies social media offering in 16 APAC markets

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with ...

Spark Foundry and EssenceMediacom vie for top spot in ...

The AI-powered imperative: How marketers can reach ...

Zenith China bolsters leadership team with new appointments

Connie Chan exits OMD China for Stagwell; Linda Wang ...

16 hours ago

Ogilvy unifies social media offering in 16 APAC markets

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.

1 day ago

Spark Foundry and EssenceMediacom vie for top spot ...

WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position after winning Shanghai General Motors.

16 hours ago

The AI-powered imperative: How marketers can reach ...

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.

15 hours ago

Zenith China bolsters leadership team with new ...

Emily Xue and Cindy Wang will assume leadership of the Guangzhou and Beijing offices respectively. Meanwhile, Riki Li has been elevated to the role of chief strategy officer.

1 day ago

Connie Chan exits OMD China for Stagwell; Linda ...

Chan, who transformed OMD China into a growth powerhouse, will move from Shanghai to Singapore to take on a regional role with Stagwell.

16 hours ago

Meet Lemon Man, Cass Beer's new mascot

In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.

1 day ago

PR Awards Asia-Pacific 2025 shortlists announced

Find out who made the cut! Winners will be announced on June 12 at a ceremony in Hong Kong.

May 15, 2025

WPP Media: How did one of the world’s biggest comms ...

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

1 day ago

Plain? Predictable? Think again. B2B marketing is a ...

Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.

May 15, 2025

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.

1 day ago

What to expect at Campaign360 2025

Hundreds of brand marketers will attend the flagship event for two days of networking, inspiration, and insights from multiple stages and formats. During this time, Campaign Asia-Pacific will reveal its coveted lists of the top 50 brands and brand marketers.

May 15, 2025

Dentsu reports modest 0.2% growth in Q1 organic ...

CXM struggles with double-digit declines globally, while media services provide steady growth.

4 days ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

May 14, 2025

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

May 15, 2025

LePub Singapore appoints Penny Sadlier as MD, makes ...

EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative heavyweights from Ogilvy and MullenLowe.

Agency Report Cards 2024

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Dentsu Creative

Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.

May 14, 2025

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.

May 13, 2025

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.

Market Shake-ups

1 day ago

Why has GroupM lost its way for so long? The buck ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

May 14, 2025

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

May 14, 2025

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

May 8, 2025

Accenture to acquire Japanese digital firm Yumemi

The deal will bring Yumemi’s 400-strong team into Accenture Song.

The Work

1 day ago

Tim Hortons fuels the 'Canadian Dream' in new campaign

Kiefer Sutherland Asks, “How Come We Never Talk About the Canadian Dream?”

May 13, 2025

Nissan launches 90s-inspired video game ahead of Formula E race in Tokyo

Dark Horses collaborated with illustrator Kentaro Yoshida and Electric Studios to create the game.

May 8, 2025

How a cute fishball turned its frown upside down

For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.

May 7, 2025

Heineken trusts Korean football fans with keys to unmanned bars

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

May 6, 2025

Worried about using the AI-favoured em dash? Consider this alt symbol

Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly becoming a symbol of AI-powered writing and content creation.

Focus

Getting real How eos became Gen Z’s most-loved ...

Behind the scenes of the most effective marketing campaign in the world

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Apr 15, 2025
Jakarta

Campaign Spotlight Indonesia 2025

Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.

May 27, 2025
Marina Bay Sands

Campaign360 2025 Singapore

Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.

May 12, 2025
Bangkok

MediaWorks 2025

MediaWorks 2025 Returns to Bangkok from 12-14 May

May 27, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE