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'All in' on a 'better and more prosperous marketplace'

President Michael Rubenstein believes being part of AT&T will help AppNexus—soon ...

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Just out: New Zealand's top 100 brands

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Third-party data and cookies: Confusion explained

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Alibaba Group reports 42% revenue gain

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Does the dictionary have a word for odd cross-promotions?

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'All in' on a 'better and more prosperous marketplace'
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11 hours ago

'All in' on a 'better and more prosperous marketplace'

President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.

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Just out: New Zealand's top 100 brands
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11 hours ago

Just out: New Zealand's top 100 brands

We reveal our exclusive ranking and analysis of the top brands among Kiwis.

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Third-party data and cookies: Confusion explained
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14 hours ago

Third-party data and cookies: Confusion explained

Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.

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Alibaba Group reports 42% revenue gain
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16 hours ago

Alibaba Group reports 42% revenue gain

China retail grew 40%, while international retail increased by 29%.

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Does the dictionary have a word for odd cross-promotions?
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12 hours ago

Does the dictionary have a word for odd cross-promot...

L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)

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How APAC netizens and media are reacting to the Hong Kong protests
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11 hours ago

How APAC netizens and media are reacting to the Hong Kong protests

An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.

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Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy
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13 hours ago

Versace, Coach & Givenchy: Measuring the gravity of ...

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.

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T-shirt controversy: The wakeup call brands needed
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3 days ago

T-shirt controversy: The wakeup call brands needed

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

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Rolling out the DOOH: emerging opportunities and challenges
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3 days ago

Rolling out the DOOH: emerging opportunities and ...

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

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Publicis Media's Starcom wins Novartis' global media review
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3 days ago

Publicis Media's Starcom wins Novartis' global ...

Publicis' recently acquired Epsilon played a key role in the pitch.

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See the latest APAC YouTube Ads Leaderboard
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3 days ago

See the latest APAC YouTube Ads Leaderboard

Apple, StarHub, AirAsia, HSBC, Smartfren, Nestle, Hitachi and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Ecommerce-savvy Malaysians still cautious about spending
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3 days ago

Ecommerce-savvy Malaysians still cautious about ...

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

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Geography lessons: Brands keep failing an easy China test
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4 days ago

Geography lessons: Brands keep failing an easy ...

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

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Isobar China Group makes leadership changes
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4 days ago

Isobar China Group makes leadership changes

Company appoints former Tencent executive Tammy Sheu as CEO, moves Alvin Huang into new role as chief commerce officer.

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New leaders at MSL Malaysia, Cheil's Barbarian
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4 days ago

New leaders at MSL Malaysia, Cheil's Barbarian

Read about Umesh Nair, Steven Moy and more in our people moves and business wins roundup.

Asia's Top 1000 Brands 2019

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Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
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15 hours ago

Coca-Cola, Uber Eats gain favour: New Zealand's top ...

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

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Discount local brands faring better than premium in New Zealand
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15 hours ago

Discount local brands faring better than premium in ...

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

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Are social-media brands feeling the impact of NZ's criticism?
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15 hours ago

Are social-media brands feeling the impact of NZ's ...

Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?

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Brand-faithful, fairly optimistic and prone to save: NZ consumers
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15 hours ago

Brand-faithful, fairly optimistic and prone to ...

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

The Work

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Guinness celebrates Japan's female rugby heroes in World Cup film
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3 days ago

Guinness celebrates Japan's female rugby heroes in World Cup film

Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.

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Ronaldo's Shopee ad is gloriously ridiculous
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3 days ago

Ronaldo's Shopee ad is gloriously ridiculous

The world-famous athlete and endorser displays dance moves that are not to be missed.

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RHB Bank asks Malaysia to 'See beyond colour'
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Aug 14, 2019

RHB Bank asks Malaysia to 'See beyond colour'

In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.

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OkCupid helps Indians own their own romantic choices
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Aug 14, 2019

OkCupid helps Indians own their own romantic choices

Ad for the dating app by BBH India already scoring millions of views on YouTube.

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NZ insurers AMI pitch 'a new kinda kindness'
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Aug 12, 2019

NZ insurers AMI pitch 'a new kinda kindness'

Colenso BBDO helped the brand with its new positioning.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Brand Summit China 2019
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Aug 29, 2019
IP Mall, Shanghai

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

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Top 1000 Brands Briefing
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Aug 28, 2019
The Grid at Spectrum Global

Top 1000 Brands Briefing

The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Japan/Korea Agency of the Year 2019
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Nov 27, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

PARTNER CONTENT