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Charles Cadell to step down as McCann Worldgroup APAC president

Alex Lubar from McCann's London office will replace him.

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D&AD winners: BWM Dentsu Sydney gets a Black Pencil

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FBI subpoenas LVMH in US media-buying probe

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Aaron Wild resigns from OMD China

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Ever seen a fairy tale with a non-evil stepmother?

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Charles Cadell to step down as McCann Worldgroup APAC president
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2 days ago

Charles Cadell to step down as McCann Worldgroup APAC president

Alex Lubar from McCann's London office will replace him.

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D&AD winners: BWM Dentsu Sydney gets a Black Pencil
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2 days ago

D&AD winners: BWM Dentsu Sydney gets a Black Pencil

'Project revoice' is one of six Black Pencil winners worldwide. Here's all the APAC winners.

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FBI subpoenas LVMH in US media-buying probe
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2 days ago

FBI subpoenas LVMH in US media-buying probe

Industry-wide investigation into media trading is advancing.

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Aaron Wild resigns from OMD China
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2 days ago

Aaron Wild resigns from OMD China

Wild served in leadership roles in China for both PHD and OMD over the past eight years.

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Ever seen a fairy tale with a non-evil stepmother?
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2 days ago

Ever seen a fairy tale with a non-evil stepmother?

Probably you haven't. GS Caltex and Korean agency AdQua Interactive set out to change that with a touching storytelling initiative.

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China's new design aesthetic
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3 days ago

China's new design aesthetic

After decades without a quintessential, representative design sense, modern China has a spirit so acute and unique that it can finally be captured through design.

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Last chance: Please share your views on comms in APAC
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2 days ago

Last chance: Please share your views on comms in APAC

Campaign and Ipsos invite you to complete our inaugural survey assessing Asia-Pacific's PR and communications landscape. The results will be released at the CampaignComms conference in Hong Kong on June 12.

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Off-shoring helps Nestlé slash production costs by up to 80%
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2 days ago

Off-shoring helps Nestlé slash production costs by ...

More advertisers are experimenting with content hubs all over the world to drive efficiency and cut major costs in a move that could eventually put production companies at the top of adland's food chain.

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Case-study videos and the veneer of amazing achievement
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3 days ago

Case-study videos and the veneer of amazing achievement

DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?

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Newsmakers: Reuter Communications, Ruder Finn, Porsche, Publicis Media, UM China, more
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2 days ago

Newsmakers: Reuter Communications, Ruder Finn, ...

Keep track of people moves and business wins in our always expanding weekly roundup.

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Now Ireland is investigating Google over GDPR
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2 days ago

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.

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MediaWorks 2019: Grab challenges young marketers
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3 days ago

MediaWorks 2019: Grab challenges young marketers

At the 14th annual intensive training exercise for young media professionals, Grab has delivered a brief about raising awareness of its mobile wallet across SEA.

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Dentsu PR aligns with think tank for insight into Japan-US relations
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3 days ago

Dentsu PR aligns with think tank for insight into ...

The arrangement is the first of its kind for the Japanese agency.

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GroupM appoints Vietnam CEO
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3 days ago

GroupM appoints Vietnam CEO

Neil Hardwick joins from network’s European operations.

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Control vs Exposed moves into APAC
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3 days ago

Control vs Exposed moves into APAC

Agency opens first regional office in Singapore.

Tech talk: APAC adtech and martech news

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IAB Australia blesses apps-ads.txt to fight fraud
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3 days ago

IAB Australia blesses apps-ads.txt to fight fraud

The organisation advises publishers to use, and digital buyers to actively look for, app-ads.txt files along with ads.txt files.

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S4M launches new ad format
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3 days ago

S4M launches new ad format

New tool allows advertisers to include multiple store locations for their product.

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IAS rolls out time-based metrics in Singapore
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4 days ago

IAS rolls out time-based metrics in Singapore

IAS claims there is a correlation between time-in-view and increased brand recall.

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Rubicon Project introduces prebid as a service
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May 10, 2019

Rubicon Project introduces prebid as a service

Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.

The Work

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Times of India makes space for 'Out & Proud' announcements
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2 days ago

Times of India makes space for 'Out & Proud' announcements

Paper confronts lack of acceptance for LGBTQ people using an old format: The classified ad.

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Crossover hit: US brewery highlights songs that were 'Big in Japan'
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4 days ago

Crossover hit: US brewery highlights songs that were 'Big in Japan'

See if you can solve the musical puzzles in this ingenious campaign, then use the QR codes to see if you were right.

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Icons or ink: Two ways to sell beer in Korea
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May 20, 2019

Icons or ink: Two ways to sell beer in Korea

'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.

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Here be monsters: Retirement planning as a perilous journey
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May 17, 2019

Here be monsters: Retirement planning as a perilous journey

A couple in a paper boat gets menaced by storms, volcanos and a sea monster in an entertaining spot for the The Hong Kong Mortgage Corp by Triangle Marketing.

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Penguin invites readers to get lost in a book
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May 16, 2019

Penguin invites readers to get lost in a book

Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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MediaWorks 2019
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May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

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Women Leading Change 2019
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Jun 4, 2019
Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

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CampaignComms
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Jun 12, 2019
Hong Kong

CampaignComms

CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.

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PR Awards Asia 2019
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Jun 12, 2019
Hong Kong

PR Awards Asia 2019

The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.

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