The Monkeys Sydney, Ogilvy Singapore take home Grand Prix glory at Cannes Lions 2024

Thai agency Choojai and Friends also emerged as industry favourites, clinching ...

SIA retains PHD as media agency of record

Cannes day 4: Ogilvy and BBDO win Network of the Year ...

Cannes Lions 2024: Must-see Grand Prix winning work this ...

How I came out in the workplace

1 day ago

The Monkeys Sydney, Ogilvy Singapore take home Grand Prix glory at Cannes Lions 2024

Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.

1 day ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

3 days ago

Cannes day 4: Ogilvy and BBDO win Network of the ...

While Ogilvy claims the title of Regional Network of the Year for Asia, BBDO Worldwide reigns in the Pacific. Despite a flurry of Silvers and Bronze awards, the coveted Gold and Grand Prix remained elusive on the fourth day of the Festival.

2 days ago

Cannes Lions 2024: Must-see Grand Prix winning work ...

Dive into a week of creativity as we round up the world’s finest Grand Prix-winning ads from the 71st Cannes Lions International Festival of Creativity.

2 days ago

How I came out in the workplace

Every LGBTQ+ person has their own choice, timing and path to recognise their sexual identity publicly. Here, the director of HR at DDB Sydney gives her perspective.

1 day ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.

1 day ago

Catch up on news from Burson, Havas, H&M and more

This week, we highlight noteworthy shuffles, appointments or pitch wins at the likes of Cheil X, Burson, 100Plus, LT Foods, JCDecaux, Dentsu, Ogilvy and more.

2 days ago

Musk, marketing, and much merriment: Cannes ...

From the must-see session with the man behind Tesla, to marketing with your morals on social media with Reddit co-founder Alexis Ohanian, to merry mingling on the Croisette at Campaign's annual cocktail mixer, catch up on all the latest from the French Riviera here.

1 day ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

3 days ago

AIA’s CMO breaks down new campaign that redefines ...

In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.

2 days ago

Heineken creates beer insurance for accidental ...

Campaign also includes free 'Pint-chos' to protect pub-goers from spilled beer.

2 days ago

Edelman names global health co-chairs

Courtney Gray Haupt and Jen Hauser will retain their roles as chair of US health and as global client lead, respectively, as part of their new titles.

2 days ago

Calls grow in Australia for restrictions on ...

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.

3 days ago

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

4 days ago

Beyond rainbow filters: Real support for Pride Month

Brands embracing LGBTQ+ consumers should align with their values, not support them in June when it's cool to do so, says this VML Hong Kong strategy director.

Cannes Lions 2024

2 days ago

Campaign at Cannes 2024: Editor's blog

Chill your rosé and pop the cork—it's Cannes Lions 2024! Join Campaign Asia-Pacific's Rahat Kapur as she takes you on a walk down the Boulevard de la Croisette live from this year's extravaganza, behind-the-scenes at the best talks at the Palais, unpacks the winning work with jurors, and more.

2 days ago

Cannes Lions 2024: Must-see Grand Prix winning work ...

Dive into a week of creativity as we round up the world’s finest Grand Prix-winning ads from the 71st Cannes Lions International Festival of Creativity.

3 days ago

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

3 days ago

Elon Musk on artistic ads, 'foolish' posts and ...

The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.

Agency Report Cards 2023

Jun 14, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jun 14, 2024

Agency Report Card 2023: Publicis Media

Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.

Jun 13, 2024

Agency Report Card 2023: Publicis Creative

Bold leadership decisions that drive change as well as sound creative and business judgment continue to pay dividends for Publicis across APAC.

Jun 12, 2024

Agency Report Card 2023: PHD

With a strong foothold in gender representation and championing sustainability, PHD grew steadily last year and is well on the path to excelling.

The Work

Jun 12, 2024

Philips plays spot the difference with lookalike celebs

The tongue-in-cheek campaign brushes with fame, Hong Kong celebrities and a dash of dental drama.

Jun 11, 2024

When an ad winningly targets the nose, not the eyes

Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.

Jun 7, 2024

From pitch to pint: Heineken campaign sets stakes on knee slides

The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.

May 29, 2024

Let's talk about sexual consent

Because breaking barriers, keeping an open dialogue, learning, understanding, and talking about consent can’t wait.

May 27, 2024

From teeth to golf balls: What not to flush

This Sydney Water campaign is a witty take on anyone who needs a reminder that only pee, poo and paper should go down the loo.

Focus

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Jul 26, 2024
Virtual, APAC

[Virtual] Kantar BrandZ 2024 Most Valuable ...

Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market

Aug 8, 2024
Virtual

Best Places to Work Asia-Pacific 2024

We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!

Sep 19, 2024
Virtual

40 under 40 2024

Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.

Nov 18, 2024
Venue to be announced

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

PARTNER CONTENT

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