And now, some brutal honesty about ‘digital transformation’
Money and lives are being wasted on weak, ineffective plans dressed in jargon by ...
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Digital
8 hours ago
And now, some brutal honesty about ‘digital transformation’
Money and lives are being wasted on weak, ineffective plans dressed in jargon by insecure stakeholders, says one honest veteran who is tired of hearing platitudes.
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Advertising
3 days ago
Who made it to the AOY shortlists?
See the shortlists for the five Agency of the Year regions and the Network of the Year awards, and find information on attending the awards presentations in December.
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Digital
6 hours ago
Grab hires Ken Mandel for advertising role
Former Publicis Media innovation head joins the Southeast Asia transport-services company.
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Advertising
8 hours ago
Programmatic spend approaches peak growth: Zenith
New forecast predicts slowing of growth as programmatic becomes the dominant form of trading digital media.
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Advertising
8 hours ago
Better cities, new paths for brand growth in China
Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.
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Digital
8 hours ago
LVMH digital czar on China, sales and the new definitions of luxury
Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.
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Advertising
2 days ago
Duracell puts global creative account up for review
The scope includes all international markets outside of North America.
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News
3 days ago
#MeToo: latest on troubled Utopeia agency
Recently resigned Utopeia partner Mitali Srivastava Hough says Utopeia's formal statement "creating a narrative of partner rivalry" is a "deliberate distraction" to divert attention from sexual harassment claims against Sudarshan Banerjee.
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Analysis
3 days ago
A Japanese detergent maker’s first steps towards ...
CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.
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Analysis
3 days ago
A Japanese detergent maker’s first steps towards ...
CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.
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Advertising
11 hours ago
40 Under 40: James Hacking of BlueCurrent
Read about James Hacking and the 39 other impressive members of our 2018 list.
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Media
4 days ago
Buhlmann on leaving DAN: 'I'm proud we were able to ...
He remains bullish about the 'robust' agency model.
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Media
3 days ago
Save the date: tuning in to seasonal events
Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.
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Media
4 days ago
Zenith Malaysia splits in two, ends franchise structure
Local operations rebranded as Invictus Blue
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Marketing
Nov 13, 2018
Nominate for Asia's first CMO Power List 2018
We are taking suggestions for Campaign's first Asia-wide CMO Power List, a definitive guide to the most influential marketers in the region. You have two weeks to nominate!
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Advertising
4 days ago
Dataxu brings addressable TV to Asia
Partnership with Korea’s SK Broadband allows targeting of viewers across various digital TV platforms.
FEATURED
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Analysis
Nov 14, 2018
Q&A: Lessons Shopify is learning in Japan
The commerce platform's country manager explains why Japan is its first non-English market, how it's localising its offering and marketing, and what it's learning from Japanese users.
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Advertising
Nov 13, 2018
The Trade Desk opens for business with top China streaming services
Company announces integrations with Baidu Exchange Services, iQiyi, Tencent Social Ads and Youku.
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Insight
Nov 13, 2018
Seeking pastures new? All about moving client-side
Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.
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Advertising
Nov 12, 2018
Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'
What brands won the day, and what we learned.
The Work
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Advertising
Nov 14, 2018
Nightmare pitch video is all too realistic
An imagined post-pitch press conference, based on real-life examples, is perhaps too painful to laugh at.
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Advertising
Nov 12, 2018
Aldi gets the holiday season off to a crashing start
If our pal Ad Nut is receiving Christmas ads, it must be early November.
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Advertising
Nov 9, 2018
A surreal invitation to drink Asahi Super Dry
Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.
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Advertising
Nov 8, 2018
Pedigree declares festive 'Season of Good Dog' is here
Because Christmas is not just for humans.
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Advertising
Nov 7, 2018
'Fly Better' says Emirates—and do stop gawping at the air hostesses
The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
Adland faces #MeToo
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News
3 days ago
#MeToo: latest on troubled Utopeia agency
Recently resigned Utopeia partner Mitali Srivastava Hough says Utopeia's formal statement "creating a narrative of partner rivalry" is a "deliberate distraction" to divert attention from sexual harassment claims against Sudarshan Banerjee.
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Advertising
Nov 6, 2018
#MeToo: The Collective lays down action plan
The group's first priority is to make work places safe and being of help to anybody who faces harassment
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Advertising
Oct 30, 2018
Utopeia co-founder strongly denies #MeToo claims
A letter from lawyers shared by Sudarshan Banerjee says three of four claims are "figments of imagination" and promises legal proceedings against "a criminal conspiracy" seeking to tarnish his reputation.
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Advertising
Oct 23, 2018
Detailed #MeToo claims against Utopeia's Sudarshan ...
Two women have shared in-depth reports of harassment with Campaign Asia, saying Banerjee's wife's position as head of HR at the agency made it particularly hard for them to seek help.
Videos
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Events
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Data
Nov 20, 2018
Re.Con Philippines
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Data
Nov 22, 2018
Re.Con Indonesia
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Data
Nov 29, 2018
Re.Con Malaysia
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Advertising
Dec 6, 2018
Japan/Korea Agency of the Year Awards 2018
The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.
Galleries
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PARTNER CONTENT
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PROMOTED
Nov 8, 2018
Finding your fit with video marketing
From format to style to distribution channels, video marketing leaves a lot of variables to consider.
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PROMOTED
Nov 13, 2018
McCann Health at the UN: The true power of evidence ...
McCann Health’s Global Scientific Council drove the scientific agenda forward at the United Nations
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PROMOTED
Oct 23, 2018
Understanding AI: A new reality for marketers
With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.
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PROMOTED
Sep 10, 2018
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
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Most Read
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1 Who made it to the AOY shortlists?
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3 WPP implements hiring freeze
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9 We Are Social opens shop in Hong Kong
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