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Titanium & Special award winners: APAC’s ‘Palau Pledge’ wins top honour

The campaign to save a tiny island nation’s precious ecosystem has notched up a ...

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Omnicom dominates Cannes as it takes home Holding ...

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Sorrell reveals WPP regrets in not moving faster with ...

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Latest Cannes APAC Winners: PR, Media, Direct, Innovation...

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DAN acquires Klip Desk

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Titanium & Special award winners: APAC’s ‘Palau Pledge’ wins top honour

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Advertising

16 hours ago

Staff Reporters

Titanium & Special award winners: APAC’s ‘Palau Pledge’ wins top honour

The campaign to save a tiny island nation’s precious ecosystem has notched up a third Grand Prix.

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Omnicom dominates Cannes as it takes home Holding Company of the Year

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Advertising

10 hours ago

Oliver McAteer

Omnicom dominates Cannes as it takes home Holding ...

adam&eveDDB is named Agency of the Year, and BBDO wins Network of the Year for the seventh time.

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Sorrell reveals WPP regrets in not moving faster with 'horizontality'

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Advertising

10 hours ago

Gurjit Degun

Sorrell reveals WPP regrets in not moving faster ...

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.

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Latest Cannes APAC Winners: PR, Media, Direct, Innovation and more

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Advertising

2 days ago

Latest Cannes APAC Winners: PR, Media, Direct, ...

Asia-Pacific brought home a Grand Prix in last night's awards.

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Digital

2 days ago

Staff Reporters

DAN acquires Klip Desk

The sports content marketing agency will join the network's global sports and marketing business MKTG.

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Advertising

9 hours ago

Campaign India Team

India ends Cannes Lions 2018 on a high

Ogilvy bagged a Grand Prix in Creative Effectiveness and FCB India got a gold in Glass Lions as a lifetime achievement award was bestowed on the Pandey brothers.

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Havas announces moves in CRM, events, performance marketing

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Advertising

3 days ago

Matthew Miller

Havas announces moves in CRM, events, performance ...

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.

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YouTube launches tools for advertisers to experiment and remix in real-time

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Advertising

3 days ago

Emily Tan

YouTube launches tools for advertisers to experiment...

Creative and analytical tools allow advertisers and agencies to test ads before a formal launch.

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Move and win roundup: Week of June 18, 2018

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Opinion

Jun 19, 2018

Staff Reporters

Move and win roundup: Week of June 18, 2018

McCann, Ogilvy, Initiative and more, in our weekly collection of people moves and account news.

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Opinion

Jun 19, 2018

Staff Reporters

Move and win roundup: Week of June 18, 2018

McCann, Ogilvy, Initiative and more, in our weekly collection of people moves and account news.

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Cannes Lions owner: Agency groups may have found 'right level' by sending fewer delegates

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Advertising

2 days ago

Gideon Spanier

Cannes Lions owner: Agency groups may have found ...

As the festival inches to a close, Ascential CEO reflects on whether the lower attendance will be the new normal.

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Twitter CMO: We offer brands a first-mover advantage

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Digital

3 days ago

Robert Sawatzky

Twitter CMO: We offer brands a first-mover advantage

Leslie Berland's #HereWeAre initiative dovetails with her message for brands to build purpose on Twitter.

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Pubmatic battles adtech tax with cloud offering

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Digital

3 days ago

Babar Khan Javed

Pubmatic battles adtech tax with cloud offering

PubMatic's new cloud offering aims to help publishers of all sizes own their programmatic ecosystem while reducing costs and focusing on monetization.

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Advertising

3 days ago

Matthew Miller

Alibaba and Kantar claim to redefine brand-building ...

Kantar’s validation of Alibaba’s Consumer Asset KPI will help CMOs optimise their brand-building activities within Alibaba's ecosystem, according to the companies.

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Cannes juries grapple with new categories

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Digital

2 days ago

Robert Sawatzky

Cannes juries grapple with new categories

Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness

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Marketing

3 days ago

Faaez Samadi

Capturing hearts and minds: Why neuroscience is ...

From mirror neurons to brain systems, Deepak Varma at Kantar explains how neuroscience is teaching brands even more about their advertising and audiences.

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What is that jumble of Chinese characters pitchside at the World Cup?

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Marketing

Jun 19, 2018

Jenny Chan 陳詠欣

What is that jumble of Chinese characters pitchside at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

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Snack food advertising: self-regulate or be damned

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Analysis

Jun 19, 2018

David Blecken

Snack food advertising: self-regulate or be damned

The second in a series on 'responsible advertising' looks at the pressure piling up on global food giants as people demand action to curb childhood obesity.

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Analysis

4 days ago

China's top mobile-friendly brands

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

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Print & Publishing winners: Cannes Lions 2018

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Advertising

4 days ago

Staff Reporters

Print & Publishing winners: Cannes Lions 2018

Ogilvy Hong Kong's 'Birdland' series strikes Gold again in a largely underwhelming category for APAC.

The football star appears alongside local social influencers.

Focus

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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Asia's Top 1000 Brands

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Country Rankings

Jun 18, 2018

Jenny Chan 陳詠欣

China's top 100 brands for 2018

Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.

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Country Rankings

Jun 18, 2018

Jenny Chan 陳詠欣

China's top local brands

Chinese consumers declare Alibaba, Haier and Huawei their favourite local brands. What's behind their appeal?

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Country Rankings

Jun 18, 2018

Jenny Chan 陳詠欣

China's top mobile-friendly brands

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

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'Winning brands' in China are more likely to be native: Nielsen

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Analysis

Jun 18, 2018

Nielsen

'Winning brands' in China are more likely to be ...

Thanks to a burgeoning middle class and growing digital spend, China's outlook and consumer confidence levels remain optimistic, particularly for local and premium brands.