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Clemenger BBDO buys tech consulting firm Levo Digital

Deal comes shortly after Omnicom bought management and technology consulting ...

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Dentsu wants in on driverless cars

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If relevance doesn't cut it with consumers, what will?

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Indonesia's top mobile-friendly brands

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Alipay’s mini-programs: What retailers need to know

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Clemenger BBDO buys tech consulting firm Levo Digital
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5 hours ago

Clemenger BBDO buys tech consulting firm Levo Digital

Deal comes shortly after Omnicom bought management and technology consulting services company Credera.

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Dentsu wants in on driverless cars
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21 hours ago

Dentsu wants in on driverless cars

The company does not want to be left behind as mobility innovation opens up new ways to reach consumers.

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If relevance doesn't cut it with consumers, what will?
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21 hours ago

If relevance doesn't cut it with consumers, what will?

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

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Indonesia's top mobile-friendly brands
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23 hours ago

Indonesia's top mobile-friendly brands

Which brands are first in the hearts of a mobile-first populace, and why?

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Alipay’s mini-programs: What retailers need to know
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22 hours ago

Alipay’s mini-programs: What retailers need to know

Alipay, the mobile payment app owned by Alibaba, has rolled out additional technological features for its mini-programs, which have been in beta testing since August 2017.

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Reprieve! Spikes deadline extended by a week
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21 hours ago

Reprieve! Spikes deadline extended by a week

You now have until 24 August to get your entries in.

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NTUC FairPrice supports eye-popping publication Eyeyah
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21 hours ago

NTUC FairPrice supports eye-popping publication Eyeyah

Supermarket chain sponsors graphically intense publication devoted to educating kids about food.

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Innovation without chaos: Mars global marketing head
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1 day ago

Innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.

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How 6-year-olds in China re-interpreted Chevrolet's logo
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1 day ago

How 6-year-olds in China re-interpreted Chevrolet's ...

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

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How 6-year-olds in China re-interpreted Chevrolet's logo
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1 day ago

How 6-year-olds in China re-interpreted Chevrolet's ...

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

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The increasing Islamisation of Indonesia
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2 days ago

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

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Briefs: PHD, CtrlShift, SportCo.io, Text100, FCB, more
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23 hours ago

Briefs: PHD, CtrlShift, SportCo.io, Text100, FCB, more

Keep up with the latest people moves and business wins in our oft-updated digest.

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Google launches cross-device reporting feature
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1 day ago

Google launches cross-device reporting feature

Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.

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TBWA Asia launches Bolt
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1 day ago

TBWA Asia launches Bolt

New production facility will incorporate Flare Studios.

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FCB names chief creative as new international chief
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2 days ago

FCB names chief creative as new international chief

Luis Silva Dias is promoted to CEO of FCB International as Sébastian Desclée heads up new global content arm.

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Do agencies need people with marketing degrees?
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2 days ago

Do agencies need people with marketing degrees?

A foundation in the basics can help build an equal footing with clients, but more specific skills combined with the right personal qualities can go a lot further.

FEATURED

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How to un-break performance marketing
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2 days ago

How to un-break performance marketing

It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.

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Sorrell a 'small dot' in rearview mirror: Superunion CEO
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Aug 9, 2018

Sorrell a 'small dot' in rearview mirror: Superunion CEO

In Asia to see how his newly formed company is settling in, Jim Prior talks to Campaign Asia-Pacific about the agency's future, the impact of a pending trade war in China and how to avoid homogeneity in an age of mass digital transformation.

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4 programmatic trends you must get a grip on
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Aug 9, 2018

4 programmatic trends you must get a grip on

Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact of programmatic-guaranteed.

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The pratfall effect
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Aug 9, 2018

The pratfall effect

Book excerpt: How flaws make a brand more appealing.

The Work

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Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'?
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1 day ago

Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'?

Beloved dishes get corrupted with dust and pet fur in a fun and somewhat risky campaign for air-conditioners.

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'Family fire': An excellent film about a nightmare of violence
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Aug 10, 2018

'Family fire': An excellent film about a nightmare of violence

US campaign by Droga5 coins a phrase to raise awareness of accidental gun deaths.

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Indonesian singer Anggun croons for Pantene
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Aug 10, 2018

Indonesian singer Anggun croons for Pantene

Singer wrote the song according to brief from Grey.

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Hyundai puts women in driver's seat after Saudi Arabia's ban lift
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Aug 10, 2018

Hyundai puts women in driver's seat after Saudi Arabia's ban lift

The brand moves the conversation by asking 'what's next?' for women all around the world.

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Pantene: Look at these beautiful humans
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Aug 6, 2018

Pantene: Look at these beautiful humans

The shampoo brand features a series of transgender Thai people in a new campaign.

Focus

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X-files by Xaxis
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X-files by Xaxis

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

Brand fails: Crises, blunders and missteps

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Plastic prevarication: Coles' reversal of bag policy rankles
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Aug 1, 2018

Plastic prevarication: Coles' reversal of bag ...

The Australian grocer caves in to a minority that was apparently having difficulty with the "transition" to reusable bags.

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Brand Health Check: Can Clarks find its feet in APAC?
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Jul 26, 2018

Brand Health Check: Can Clarks find its feet in APAC?

Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.

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'The hunger games': Mastercard under fire for 'goals for meals' campaign
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Jun 5, 2018

'The hunger games': Mastercard under fire for ...

Is a campaign that promises to donate 10,000 meals to children each time Messi or Neymar Jr scores "gamifying starvation"?

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Marks & Spencer's ending in China began a decade ago
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Apr 9, 2018

Marks & Spencer's ending in China began a decade ago

BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?

Videos

Events

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Brand Summit China 2018
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Aug 23, 2018
JW Marriott Hotel Shanghai at Tomorrow Square

Brand Summit China 2018

Brand Summit China is an exclusive opportunity for guests to learn from the best performing brands across the region.

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Agency | Marketer Partnership Awards 2018
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Sep 6, 2018
Singapore

Agency | Marketer Partnership Awards 2018

The most creative and successful campaigns are the ones that reflect a strong relationship between the client and agency. Now in its fifth year, the Agency | Marketer Partnership Awards recognises Asia-Pacific’s most effective client-agency relationships.

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Top 1000 Brands Breakfast Briefing | Singapore
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Sep 6, 2018
Singapore

Top 1000 Brands Breakfast Briefing | Singapore

5000 brands, 82 categories, 14 countries. This year’s Top 1000 Brands report is back. Who took the top spots and who fell behind? As Asia Pacific’s definitive ranking on brand perception, the Top 1000 Brands report and regional events bring together the most notable brands to showcase how they are the best at what they do.

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Spikes Asia Festival of Creativity
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Sep 26, 2018
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.

Galleries

PARTNER CONTENT