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Alcohol brands pledge social-media responsibility

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to ...

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These actors didn't see the Knorr ad, but viewers will

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KBS and Forsman & Bodenfors merge

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Automotive marketing in China: Time for a re-think

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Alcohol brands pledge social-media responsibility
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13 hours ago

Alcohol brands pledge social-media responsibility

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

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These actors didn't see the Knorr ad, but viewers will
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12 hours ago

These actors didn't see the Knorr ad, but viewers will

Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.

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KBS and Forsman & Bodenfors merge
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14 hours ago

KBS and Forsman & Bodenfors merge

The pairing marks the end of the KBS name.

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Automotive marketing in China: Time for a re-think
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11 hours ago

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines.

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Spikes jury chief Cristovao: No more lip-service to causes
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13 hours ago

Spikes jury chief Cristovao: No more lip-service to causes

The head of Google Brand Studio in APAC is president of the Digital, Digital Craft and Mobile juries at Spikes Asia 2018—and she already has a list of things she's hoping not to see.

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Five decades of celebrating the industry, and holding it to account
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1 day ago

Five decades of celebrating the industry, and ...

Highs, lows and everything in between: Campaign continues to be adland’s faithful companion and record-keeper.

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The Atifa Silk Interview with...Atifa Silk
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1 day ago

The Atifa Silk Interview with...Atifa Silk

To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.

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Meet the 2018 Women to Watch: Angeline Lodhia of Inskin Media
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14 hours ago

Meet the 2018 Women to Watch: Angeline Lodhia of ...

Learn about Angeline Lodhia and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.

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Meet the 2018 Women to Watch: Angeline Lodhia of Inskin Media
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14 hours ago

Meet the 2018 Women to Watch: Angeline Lodhia of ...

Learn about Angeline Lodhia and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.

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Innovation Spikes 2018 shortlist announced
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1 day ago

Innovation Spikes 2018 shortlist announced

Top teams now prepare themselves for next week's live presentation.

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Sunshine raises investment to grow in US and China
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14 hours ago

Sunshine raises investment to grow in US and China

Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.

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Agency of the Year 2018 judges share their advice
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1 day ago

Agency of the Year 2018 judges share their advice

What does an AOY judge look for in an entry? Our 2018 judges share their insights and what they hope to see from their region for this year’s awards

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China Sports Lottery hires 4A agency for the first time
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1 day ago

China Sports Lottery hires 4A agency for the first time

Scope of work includes integrated planning and strategising on branding, communications and media.

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40 Under 40: Deadline extended (one last time)
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1 day ago

40 Under 40: Deadline extended (one last time)

You now have until Thursday this week to nominate the best young talent in your organisation. Here are some testimonials about why you should.

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Michael Roth talks to IPG board about potential CEO successors
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1 day ago

Michael Roth talks to IPG board about potential CEO ...

Roth has run the holding company since 2005.

FEATURED

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The power of audience data for ad dollars
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2 days ago

The power of audience data for ad dollars

Three ways publishers can win.

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No 'innovation for innovation's sake': Spikes jury chief
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Sep 14, 2018

No 'innovation for innovation's sake': Spikes jury chief

The President of the Innovation jury at Spikes Asia 2018, Tuomas Peltoniemi, discusses Asian creativity and what he'd like to see more—and less—of in his category entries.

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When cultures collide without enough preparation
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Sep 14, 2018

When cultures collide without enough preparation

As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.

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Behind Japan's reluctance to take holidays
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Sep 14, 2018

Behind Japan's reluctance to take holidays

Until companies work to remove the cultural stigma attached to taking time off, the average Japanese worker will continue to struggle to fully recharge.

The Work

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See the latest Asia-Pacific YouTube Ads Leaderboard
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1 day ago

See the latest Asia-Pacific YouTube Ads Leaderboard

Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.

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My, this music video has a lot of jewellery shots
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Sep 14, 2018

My, this music video has a lot of jewellery shots

Chow Sang Sang scores with a music video featuring Cantopop star Jason Chan, produced by agency Sunny Idea.

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Airbnb aims to go mainstream in Japan
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Sep 12, 2018

Airbnb aims to go mainstream in Japan

The brand's first large-scale campaign since the government's 'normalisation' of home-sharing highlights the versatility of holiday listings.

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Audi asks people to reflect on the meaning of freedom
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Sep 11, 2018

Audi asks people to reflect on the meaning of freedom

A new campaign for Japan is nice and all, but we can't help but long for the days when Audi really challenged conventions.

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Suicide prevention gets needed attention in Asia
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Sep 11, 2018

Suicide prevention gets needed attention in Asia

Social-media efforts aim to connect people with crisis services.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

Asia-Pacific YouTube Ads Leaderboard

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See the latest Asia-Pacific YouTube Ads Leaderboard
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1 day ago

See the latest Asia-Pacific YouTube Ads Leaderboard

Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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Aug 16, 2018

Asia-Pacific YouTube Ads Leaderboard: July 2017

Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.

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Asia-Pacific YouTube Ads Leaderboard: June 2018
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Jul 17, 2018

Asia-Pacific YouTube Ads Leaderboard: June 2018

Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.

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Asia-Pacific YouTube Ads Leaderboard: May 2018
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Jun 21, 2018

Asia-Pacific YouTube Ads Leaderboard: May 2018

Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.

Videos

Events

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Brands in Motion Breakfast Briefing
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Sep 21, 2018
Metta

Brands in Motion Breakfast Briefing

Join WE Communications and Campaign Asia-Pacific for a morning of intrigue, while we dissect the role of brands in an accelerated environment and find out how brands in Greater China can find their momentum.

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Spikes Asia Festival of Creativity
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Sep 26, 2018
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.

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China Innovation Summit 2018
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Nov 1, 2018
Guangzhou

China Innovation Summit 2018

Made in China 2.0 : New Era, New Vision

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Agency of the Year 2018
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Dec 4, 2018
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

Galleries

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