Mindshare Asia-Pacific names new COO & CGO
Prashant Modi is promoted and Rohan Lightfoot’s title is made official.
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Media
2 hours ago
Mindshare Asia-Pacific names new COO & CGO
Prashant Modi is promoted and Rohan Lightfoot’s title is made official.
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Digital
3 hours ago
With data, face your fears and do the basics
Getting your data in order reaps big rewards, but only if you accept the hard truths it can tell you about your marketing, Edmund Lee of Red Bull said at Re.Con Malaysia.
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Advertising
3 hours ago
The rise of creative consultancies (and how ...
Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.
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Advertising
2 hours ago
DDB Mudra Group shakes up management
Brijesh Jacob and Deepak Nair have left; both were cited in MeToo accusations earlier this year.
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News
2 hours ago
Cutters Studios hires former Havas ECD
David Morgan is part of the production company's plan to offer higher level services in Japan.
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Advertising
1 day ago
Four China truths I learned when I moved my family across the world
Bill Brock, co-founder of AnalogFolk, moved his wife and son from London to Shanghai for four months so he could get a better grip on market trends. Here's what he discovered.
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Media
1 day ago
Dentsu Aegis announces regional leadership change
Takaki Hibino will take on the regional executive chairman role as Nick Waters leaves the region after nine years at the helm.
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2 hours ago
Movers & Shakers: OMD, Hendrick's Gin, Town Square, ...
Keep up with people moves and business wins in our oft-updated weekly digest.
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Digital
1 day ago
Taptica forms new China subsidiary, plans expansion
Mobile ad platform names new Beijing GM and is set to open a Guangzhou office
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Advertising
5 hours ago
40 Under 40: Mickey Zhang of GroupM
Read about Mickey Zhang and the 39 other impressive members of our 2018 list.
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Advertising
1 day ago
Calling time on our long-hours culture
A culture that burns out employees is never good for business.
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Advertising
1 day ago
Facebook expands Agency Women's Leadership Day to ...
The event hosted more than 850 women across holding company and independent agencies.
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Advertising
2 days ago
All the AOY winners, photos and analysis
Four awards shows. Hundreds of winners. One champagne shower. Here's everything about this year's Agency of the Year Awards all in one place.
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Advertising
Dec 13, 2018
Exclusive: WPP's 'deathtrap' Malaysia campus
After shattering windows, vermin infestations and lifts that would get stuck or plummet without warning, a terrifying blackout was the final straw that forced WPP to clear its new Petaling Jaya campus, Campaign Asia-Pacific has learned.
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
The year in Asia-Pacific marketing and communications
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Advertising
Dec 13, 2018
Top 5 agency deals of 2018
Our list of the most significant acquisitions, mergers and launches of the year.
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Opinions
Dec 11, 2018
7 marketing buzzwords we want to ban in 2019
SAY CAGENCY AGAIN I dare you! I double dare you!
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News
Dec 11, 2018
The top 10 exits and entrances of 2018
What a year it's been for agency leadership changes.
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Advertising
Dec 10, 2018
Top watches: Our 5 best videos of 2018
Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.
The Work
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The Work
1 day ago
Ingenious ping pong tables convey the travails of para athletes
A rebranding for the Japan Para Table Tennis Association aims to simultaneously heighten public appreciation for para sports.
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PR
Dec 14, 2018
Huawei 5G ad taunts Berlin with 'dog shit' jeer, and Germans actually agree
A Huawei ad at Berlin's Tegel airport taps Germans' desire for order and cleanliness to make a point.
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Advertising
2 days ago
Reaching boxed in teenagers with subtle outdoor ads
The Monkeys and The Reach Foundation are behind this series of outdoor and print ads.
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Advertising
Dec 12, 2018
Joy dishes up some holiday heartbreakers
Is scrubbing dishes together a good way to wash away family tensions? It is in this pair of moving ads for the Philippines from Joy and Publicis Singapore.
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Advertising
Dec 13, 2018
Mannings wishes HK a very meowy Christmas
The brand puts its semi-creepy animated giant cat into a nativity story for a holiday campaign by DDB Group Hong Kong.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Campaign Asia-Pacific original videos
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Marketing
Nov 23, 2018
Please Help Me Market My SME
A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.
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Opinions
Oct 23, 2018
Gender equality isn't a fad, and adland can't treat ...
The fight is far from over in adland, argues the MD and executive producer of Curious Films.
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Advertising
Oct 11, 2018
Watch: Rob Reilly's 'no bull' story about 'Fearless ...
McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.
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News
Oct 10, 2018
The thinking behind Facebook's Stories ads
Global creative director Andrew Keller breaks down the format.
Events
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Digital
Mar 20, 2019
Event Marketing Awards 2019
Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.
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Advertising
Mar 28, 2019
Digital Media Awards 2019
Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.
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Digital
May 22, 2019
MediaWorks 2019
Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.
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Digital
Mar 28, 2019
DigitalWorks 2019
DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.
PARTNER CONTENT
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PROMOTED
Dec 5, 2018
National Geographic’s Planet or Plastic? sets ...
The multi-year campaign aims to stem the tide of plastics polluting our oceans.
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PROMOTED
Oct 10, 2018
"Personalisation will be old news once it's at the ...
Campaign talks to Zenith USA's CEO Sean Reardon about the perfect media plan, the power of personalisation and why talent is everything - as the global agency turns 30.
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PROMOTED
Oct 10, 2018
"Stand out or get stood up" - Zenith CEO
Zenith UK CEO Natalie Cummins talks 30 years of the 'media agency' and why it's time to stand out or get stood up
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PROMOTED
Dec 3, 2018
MediaCom deep-dives into China’s luxury market
The media agency network followed up intensive research with a white paper and live event.
Top news, insights and analysis every weekday
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Most Read
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3 AOY Greater China winners and pics
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4 Agency of the Year Awards 2018
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5 Google APAC chief steps down
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9 2018 Agency Network of the Year winners
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