Advertising, Marketing, Media, Digital, PR News & more

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AOY Greater China winners and pics

Here are the winners for the Greater China region in the 2018 Campaign Asia-Pacifi...

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Mark Read interview: 'No more major agency network ...

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Full Asia-Pacific marketer Power List revealed

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WPP to be 'creative transformation company' as strategy ...

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The top 10 exits and entrances of 2018

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Advertising

9 hours ago

Staff Reporters

AOY Greater China winners and pics

Here are the winners for the Greater China region in the 2018 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony that just concluded in Shanghai.

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Mark Read interview: 'No more major agency network mergers are planned'

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News

10 hours ago

Gideon Spanier

Mark Read interview: 'No more major agency network ...

WPP chief executive outlines plan to be 'creative transformation company'.

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Front and Centre

1 day ago

Robert Sawatzky

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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WPP to be 'creative transformation company' as strategy review focuses on growth

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News

10 hours ago

Gideon Spanier

WPP to be 'creative transformation company' as ...

Mark Read will focus on communications, experience, commerce and technology.

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News

22 hours ago

Robert Sawatzky

The top 10 exits and entrances of 2018

What a year it's been for agency leadership changes.

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GroupM names new Indonesia CEO; Ed Thesiger to depart

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Media

19 hours ago

Staff Reporters

GroupM names new Indonesia CEO; Ed Thesiger to depart

Himanshu Shekhar, currently CEO of Mindshare Southeast Asia, will assume the new role on 1 January.

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Why first-place bidding is catching on: two viewpoints

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Opinions

22 hours ago

Staff Reporters

Why first-place bidding is catching on: two viewpoints

Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.

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Tourism Australia returns to M&C Saatchi

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Advertising

23 hours ago

Omar Oakes

Tourism Australia returns to M&C Saatchi

Tourism body returns to agency that created controversial 2006 ad 'So where the bloody hell are you?'.

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22 hours ago

PHD Indonesia names new MD

Plus, news on FreakOut, Outbrain McCann, JWT, CatchOn, and more, in our frequently updated weekly digest of moves and wins.

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Cannes jury-president list tone-deaf to global diversity calls

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Advertising

1 day ago

Robert Sawatzky

Cannes jury-president list tone-deaf to global ...

24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.

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Johnnie Walker calls international ad review

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Advertising

23 hours ago

Brittaney Kiefer

Johnnie Walker calls international ad review

Diageo brand has also brought on a new agency for digital work.

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Advertising

1 day ago

Staff Reporters

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

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Duopoly likely to face stricter scrutiny in Australia

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Advertising

1 day ago

Matthew Miller

Duopoly likely to face stricter scrutiny in Australia

A government review of large digital platforms calls for increased regulation including oversight of mergers, monitoring of advertising and news practices, and enhanced privacy measures.

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Media

1 day ago

Staff Reporters

Publicis Media China puts Zenith, Blue449 under one CEO

Current CEO for Zenith China will transition into a consultant role for the agency.

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Advertising

1 day ago

40 Under 40: Akira Suzuki

Read about Akira Suzuki and the 39 other impressive members of our 2018 list.

The year in Asia-Pacific marketing and communications

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News

22 hours ago

Robert Sawatzky

The top 10 exits and entrances of 2018

What a year it's been for agency leadership changes.

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Advertising

1 day ago

Staff Reporters

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

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Advertising

4 days ago

Faaez Samadi

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

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Advertising

Dec 6, 2018

Matthew Miller

The top stories of 2018

A tale of workplace harassment, Cathay Pacific's first pitch in 25 years, big changes at WPP, and the rest of the year's most-read news stories.

Brilliant charitable campaign by The Brand Agency for Foodbank WA puts 'Hungry Puffs' on the shelves of Australian grocery stores to encourage donations.

Focus

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Global creative director Andrew Keller breaks down the format.

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.