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Don’t whine about media disruption, lead it: Bloomberg Media CEO

Justin Smith says taking calculated risks on key innovative projects is why the ...

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Chris Foster’s bid to revive Y&R

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Grab & Uber fined S$13 million

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Ode to female pleasure gets a lift from Serena Williams' ...

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Johan Boserup returns to Omnicom Media Group as CEO of ...

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Don’t whine about media disruption, lead it: Bloomberg Media CEO
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21 hours ago

Don’t whine about media disruption, lead it: Bloomberg Media CEO

Justin Smith says taking calculated risks on key innovative projects is why the media giant is having one of its best years to date.

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Chris Foster’s bid to revive Y&R
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21 hours ago

Chris Foster’s bid to revive Y&R

The Asia president's blueprint involves heavy lifting on talent and culture, along with new regional hubs and future acquisitions.

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Grab & Uber fined S$13 million
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1 day ago

Grab & Uber fined S$13 million

Regulator says tie-up severely reduced competition and rebuked the brands for completing the deal before informing it.

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Ode to female pleasure gets a lift from Serena Williams' serenade
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1 day ago

Ode to female pleasure gets a lift from Serena ...

The tennis superstar's rendition of the breast-cancer awareness anthem ‘I touch myself’ is as powerful as her forehand.

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Johan Boserup returns to Omnicom Media Group as CEO of global investment
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1 day ago

Johan Boserup returns to Omnicom Media Group as CEO ...

Boserup comes back to Omnicom to take Barry Cupples' role after six years as CEO of global trading at WPP's GroupM.

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Storytelling in six seconds or less
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1 day ago

Storytelling in six seconds or less

Simple tips for winning with content snacking in the mobile era

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BBC News fights back against last click attribution
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1 day ago

BBC News fights back against last click attribution

New global study and ad tool is aimed at countering a “dumb” metric.

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Marc Pritchard shares personal journey around bias and labels
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1 day ago

Marc Pritchard shares personal journey around bias ...

"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."

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Zalora appoints new Chief Marketing Officer
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1 day ago

Zalora appoints new Chief Marketing Officer

The online fashion retailer has a new marketing head in Asia.

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Zalora appoints new Chief Marketing Officer
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1 day ago

Zalora appoints new Chief Marketing Officer

The online fashion retailer has a new marketing head in Asia.

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Crazy rich Asia (or at least richer)
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4 days ago

Crazy rich Asia (or at least richer)

Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.

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Plainly powerful? AIA's straightforward new promise
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1 day ago

Plainly powerful? AIA's straightforward new promise

From ''The real life company' to 'Healthier, longer, better lives'.

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Meet the 2018 Women to Watch: Annie McNamara of LoopMe
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2 days ago

Meet the 2018 Women to Watch: Annie McNamara of LoopMe

Learn about Annie McNamara and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.

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MediaCom hires APAC product lead
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1 day ago

MediaCom hires APAC product lead

Newly-created role to oversee development of agency products across content, digital and data.

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Consistency key to Radisson brand overhaul
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Sep 20, 2018

Consistency key to Radisson brand overhaul

Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.

FEATURED

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Alcohol brands pledge social-media responsibility
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Sep 19, 2018

Alcohol brands pledge social-media responsibility

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

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Five decades of celebrating the industry, and holding it to account
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Sep 18, 2018

Five decades of celebrating the industry, and holding it to account

Highs, lows and everything in between: Campaign continues to be adland’s faithful companion and record-keeper.

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The Atifa Silk Interview with...Atifa Silk
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Sep 18, 2018

The Atifa Silk Interview with...Atifa Silk

To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.

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Agency of the Year 2018 judges share their advice
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Sep 18, 2018

Agency of the Year 2018 judges share their advice

What does an AOY judge look for in an entry? Our 2018 judges share their insights and what they hope to see from their region for this year’s awards

The Work

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These actors didn't see the Knorr ad, but viewers will
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Sep 19, 2018

These actors didn't see the Knorr ad, but viewers will

Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.

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HKTB and Grey champion Hong Kong's Sham Shui Po
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Sep 19, 2018

HKTB and Grey champion Hong Kong's Sham Shui Po

While they might not change anyone's lives, Grey Group's new 'Every Bit Local' campaign films for HKTB are a quiet pleasure in a shouty world.

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Mitsubishi Estate positions rugby as a cerebral sport
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Sep 20, 2018

Mitsubishi Estate positions rugby as a cerebral sport

The real estate developer is working with Dentsu to overcome Japan's perception of rugby players as brainless musclemen.

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Who knew missing the big moments was funny?
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Sep 20, 2018

Who knew missing the big moments was funny?

Heineken taps into a football fan’s worst nightmare, but says it’s ok, because Andrea Pirlo.

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A lot of glass was harmed in this product demo (on purpose)
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Sep 20, 2018

A lot of glass was harmed in this product demo (on purpose)

You might not need a 38,000-kilogram front-end loader meant for mining operations, but you may very well want one after seeing this ad by Forsman & Bodenfors.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Asia-Pacific YouTube Ads Leaderboard

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See the latest Asia-Pacific YouTube Ads Leaderboard
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Sep 18, 2018

See the latest Asia-Pacific YouTube Ads Leaderboard

Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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Aug 16, 2018

Asia-Pacific YouTube Ads Leaderboard: July 2017

Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.

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Asia-Pacific YouTube Ads Leaderboard: June 2018
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Jul 17, 2018

Asia-Pacific YouTube Ads Leaderboard: June 2018

Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.

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Asia-Pacific YouTube Ads Leaderboard: May 2018
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Jun 21, 2018

Asia-Pacific YouTube Ads Leaderboard: May 2018

Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.

Videos

Events

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Brands in Motion Breakfast Briefing
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Sep 21, 2018
Metta

Brands in Motion Breakfast Briefing

Join WE Communications and Campaign Asia-Pacific for a morning of intrigue, while we dissect the role of brands in an accelerated environment and find out how brands in Greater China can find their momentum.

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Spikes Asia Festival of Creativity
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Sep 26, 2018
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.

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China Innovation Summit 2018
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Nov 1, 2018
Guangzhou

China Innovation Summit 2018

Made in China 2.0 : New Era, New Vision

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Agency of the Year 2018
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Dec 4, 2018
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

Galleries

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