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They're heeeere: Agency Report Cards land tomorrow

We've assessed 43 APAC agency networks based on their 2018 performance. If you're ...

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New Zealand terrorist attack: Is it time for social-media...

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Google names new APAC president

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Kantar becomes single brand

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They're heeeere: Agency Report Cards land tomorrow
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21 hours ago

They're heeeere: Agency Report Cards land tomorrow

We've assessed 43 APAC agency networks based on their 2018 performance. If you're not yet a Campaign member, subscribe now to make sure you get this much-awaited content.

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New Zealand terrorist attack: Is it time for social-media intervention?
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20 hours ago

New Zealand terrorist attack: Is it time for ...

For Facebook, Google and Twitter to truly stop such atrocities being shared on their platforms, they have to break the digital ecosystem they built.

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Google names new APAC president
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21 hours ago

Google names new APAC president

The current head of sales and operations in Google Greater China steps into the role left vacant by Karim Temsamani.

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Kantar becomes single brand
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1 day ago

Kantar becomes single brand

All units and services to be consolidated under single name.

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Protecting your brand from fake news during the Indonesia elections
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22 hours ago

Protecting your brand from fake news during the Indonesia elections

Integral Ad Science's Felicia Li-Gaillard explains what brands should look out for during the election period, and how to protect their reputations.

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Warc reveals 'Best of the best' list
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23 hours ago

Warc reveals 'Best of the best' list

Two ANZ shops make the organisation's meta-ranking.

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Major brands cut ties with entertainer after minor drug bust
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3 days ago

Major brands cut ties with entertainer after minor ...

Lixil, Sega, NHK and Disney are among the brands that have taken or are considering action following Pierre Taki's arrest.

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5 key trends changing the KOL game in China right now
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3 days ago

5 key trends changing the KOL game in China right now

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

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David Mayo to lead biz dev at Jakarta-based GetCraft
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3 days ago

David Mayo to lead biz dev at Jakarta-based GetCraft

The ad agency veteran sees potential for creative vendor platforms to redefine the marketing industry's workflow process.

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Google removes 2.3 billion bad ads in 2018
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4 days ago

Google removes 2.3 billion bad ads in 2018

Latest report highlights greater use of machine learning to tackle bad ads, and introducing new ad policies to combat misinformation.

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Watch: DBS marketing chief on immersive content
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4 days ago

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Vicks brings 'touch of care' to HIV-positive kids
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4 days ago

Vicks brings 'touch of care' to HIV-positive kids

With Publicis Singapore, the brand uses its award-winning platform to bring attention to ignorance about those living with HIV—as well as a worthy programme to support them.

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APAC Effie finalists announced
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4 days ago

APAC Effie finalists announced

131 entries make the cut.

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Dentsu Aegis adds two creative roles to global leadership
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Mar 14, 2019

Dentsu Aegis adds two creative roles to global ...

The network adds Dick van Motman and Gordon Bowen to the global executive team.

Campaign360 2019 full coverage

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Watch: DBS marketing chief on immersive content
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4 days ago

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Watch: Magna global chief on the
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Mar 13, 2019

Watch: Magna global chief on the "critical" value ...

Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today.

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How to overcome this industry’s mid-life crisis
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Mar 12, 2019

How to overcome this industry’s mid-life crisis

Mediacom global strategy officer Matt Mee looks to new systems, effectiveness research and human-centricity as guideposts to surviving marcomm's middle-aged malaise.

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Exclusive: Watch Martin Sorrell's Q&A at Campaign360
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Mar 12, 2019

Exclusive: Watch Martin Sorrell's Q&A at Campaign360

Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.

The Work

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Hahn Brewers plays head games for new launch
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21 hours ago

Hahn Brewers plays head games for new launch

A dumbbell and a skateboard walk up to a bar, in a new campaign by Thinkerbell.

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'This is a bank ad'
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3 days ago

'This is a bank ad'

In a LOL-worthy campaign by Union, Bankwest uses delicious parody to stand out in a 'Sea of sameness'.

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See the top YouTube ads in 12 APAC markets
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3 days ago

See the top YouTube ads in 12 APAC markets

Uncle Tobys, Samsung, Bajaj, Hyundai, Dermatix, Cadbury and more appear in this month's list of the top ad video in each of 12 APAC markets.

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AAMI's geo-targeted ads keep drivers safe via Spotify
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4 days ago

AAMI's geo-targeted ads keep drivers safe via Spotify

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

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A Russian airline's unusual perspective on earth, and branding
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4 days ago

A Russian airline's unusual perspective on earth, and branding

An ambitious campaign for a little-known Russian airline launches in English and Japanese.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Event Marketing Awards 2019
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Mar 19, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Digital Media Awards 2019
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Mar 28, 2019
JW Marriott Hotel Shanghai Tomorrow Square

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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Digital360Festival 2019
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Mar 28, 2019
JW Marriott Hotel Shanghai Tomorrow Square

Digital360Festival 2019

Digital360Festival returns to its 6th year.

PARTNER CONTENT

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