Google is not killing ID solutions, but has succeeded in sowing doubt
The company's overnight announcement that it would not support ID initiatives led ...
Advertising
20 hours ago
Google is not killing ID solutions, but has succeeded in sowing doubt
The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.
Advertising
11 hours ago
Creative and media deliver 'stronger performance' ...
Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far.
Advertising
11 hours ago
Pret a Manger calls global creative review
Brand wants 'digital creative expertise'.
Advertising
11 hours ago
Peugeot bids to move upmarket with brand refresh ...
The new logo and campaign signify a new time for the Peugeot lion.
Advertising
23 hours ago
How APAC agencies raced to respond to the ecomm boom
As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.
Digital
1 day ago
What’s the price of privacy in APAC? Please take our survey
Campaign Asia-Pacific, Forrester and WFA announce a survey of brands, publishers and media agencies exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.
Advertising
1 day ago
Spikes Grand Prix and special awards announced
Find out who won 293 Grand Prix, gold, silver and bronze awards.
1 day ago
Q&A with Singapore’s top virtual influencer
A virtual influencer ‘sits down’ with us to talk about authenticity, AI-powered marketing collaborations and automated communications.
2 hours ago
The week's movers and winners
Our roundup of people moves and business wins includes WPP, Hogarth, Havas PR Australia, Effie APAC, Essence, WFA, MASH, Criteo, Publicis Groupe, Supahands, Edelman, Foursquare, OMD, Archibald Williams, The Hallway, Culture Group, Grey, UM, MediaMonks and IMMedia.
Advertising
23 hours ago
Former R/GA exec Nicky Bell to lead Facebook ...
She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.
Marketing
1 day ago
Visa names new APAC head of marketing
Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.
Analysis
1 day ago
‘Design thinking’ cradles VMLY&R in a tough year
AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?
Advertising
1 day ago
Women to Watch Greater China 2021: Doreen Wang, Kantar
As an expert in brand research and strategy, Doreen Wang connected Chinese and overseas enterprises with her strategic consulting for MNCs.
PR
1 day ago
PRHK launches 2021 Young Lions competition
Open to HK agency employees of 30 years of age or younger, the competition will provide budding professionals a chance to shine on the global Cannes stage.
Advertising
1 day ago
Samsung upcycles handsets to support fight against ...
Live feeds will be streamed from the Balule Nature Reserve in South Africa.
People to watch
Advertising
Feb 3, 2021
Revealed: 20 Women to Watch in Greater China ...
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Advertising
Nov 18, 2020
40 Under 40 2020: Top-tier talent transforming ...
Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.
Advertising
Aug 18, 2020
Get to know the 2020 Women to Watch
Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.
Marketing
Jun 29, 2020
Power List 2020: Asia-Pacific's 50 most influential ...
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
Campaign Crash Course
Marketing
21 minutes ago
How to develop a content strategy
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.
Digital
Feb 26, 2021
How to tell engaging short-form stories
To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.
Digital
Feb 19, 2021
How to measure the impact of influencer marketing ...
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?
Advertising
Feb 5, 2021
How to maximise brand impact during CNY
As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past.
The Work
Advertising
1 day ago
KFC leans into finger-licking mantra in Singapore
If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.
Advertising
1 hour ago
Bad dad? Cute ad
A toddler's first steps take him right out onto the city streets in this ad for Orange France and Apple by Publicis Conseil. But where's his dad?
Advertising
23 hours ago
Password-strength campaign gets a little personal
A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.
Advertising
2 days ago
WildAid wants you to get emoji-nal about the wildlife trade
Why wouldn't you be red-faced in anger over trade in products from endangered species, a pro bono campaign from BBDO Bangkok asks.
Advertising
3 days ago
Ice cream anime: Magnum tells 'pleasure tales'
The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.
Focus
Diversity Hub: Campaign Leading Change
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.
Leadership Hub: 2020 Power List
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
LEO Digital Network: Reshape Communications
Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.
Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Events
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Insight
Mar 24, 2021
Digital Marketing Workshop Series
Campaign Asia is partnering with digitalbrief to host a curated series of workshops that will enable you to execute the very best digital marketing strategies across your organisation.
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Digital
Mar 31, 2021
Webinar: Navigating Customer Engagement to Drive ...
Braze, Campaign Asia and a regional brand marketer join forces for a discussion on the winning customer engagement tactics that brands can employ to meet rising customer expectations.
Advertising
Apr 15, 2021
Digital360 Fesitival 2021
Digital360 Festival is Campaign’s flagship conference, workshop and awards programme in China, dedicated to the digital marketing industry, celebrating and showcasing innovators who are at the cutting-edge of change.
PARTNER CONTENT
PROMOTED
Jan 28, 2021
How to up your personalisation game during shopping ...
Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.
PROMOTED
Jan 28, 2021
Lead with purpose from within, say brand leaders
Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.
PROMOTED
Jan 28, 2021
How Braze helped HappyFresh put their customers first
By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
PROMOTED
Jan 25, 2021
Top challenges facing marketers in 2021 — and how ...
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
Most Read
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BY PR NEWSWIRE