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AOY Greater China winners and pics

Here are the winners for the Greater China region in the 2018 Campaign Asia-Pacifi...

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Mark Read interview: 'No more major agency network ...

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Full Asia-Pacific marketer Power List revealed

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WPP to be 'creative transformation company' as strategy ...

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The top 10 exits and entrances of 2018

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AOY Greater China winners and pics
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9 hours ago

AOY Greater China winners and pics

Here are the winners for the Greater China region in the 2018 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony that just concluded in Shanghai.

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Mark Read interview: 'No more major agency network mergers are planned'
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10 hours ago

Mark Read interview: 'No more major agency network ...

WPP chief executive outlines plan to be 'creative transformation company'.

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Full Asia-Pacific marketer Power List revealed
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1 day ago

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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WPP to be 'creative transformation company' as strategy review focuses on growth
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10 hours ago

WPP to be 'creative transformation company' as ...

Mark Read will focus on communications, experience, commerce and technology.

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The top 10 exits and entrances of 2018
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22 hours ago

The top 10 exits and entrances of 2018

What a year it's been for agency leadership changes.

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GroupM names new Indonesia CEO; Ed Thesiger to depart
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19 hours ago

GroupM names new Indonesia CEO; Ed Thesiger to depart

Himanshu Shekhar, currently CEO of Mindshare Southeast Asia, will assume the new role on 1 January.

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Why first-place bidding is catching on: two viewpoints
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22 hours ago

Why first-place bidding is catching on: two viewpoints

Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.

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Tourism Australia returns to M&C Saatchi
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23 hours ago

Tourism Australia returns to M&C Saatchi

Tourism body returns to agency that created controversial 2006 ad 'So where the bloody hell are you?'.

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PHD Indonesia names new MD
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22 hours ago

PHD Indonesia names new MD

Plus, news on FreakOut, Outbrain McCann, JWT, CatchOn, and more, in our frequently updated weekly digest of moves and wins.

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Cannes jury-president list tone-deaf to global diversity calls
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1 day ago

Cannes jury-president list tone-deaf to global ...

24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.

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Johnnie Walker calls international ad review
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23 hours ago

Johnnie Walker calls international ad review

Diageo brand has also brought on a new agency for digital work.

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Top watches: Our 5 best videos of 2018
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1 day ago

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

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Duopoly likely to face stricter scrutiny in Australia
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1 day ago

Duopoly likely to face stricter scrutiny in Australia

A government review of large digital platforms calls for increased regulation including oversight of mergers, monitoring of advertising and news practices, and enhanced privacy measures.

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Publicis Media China puts Zenith, Blue449 under one CEO
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1 day ago

Publicis Media China puts Zenith, Blue449 under one CEO

Current CEO for Zenith China will transition into a consultant role for the agency.

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40 Under 40: Akira Suzuki
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1 day ago

40 Under 40: Akira Suzuki

Read about Akira Suzuki and the 39 other impressive members of our 2018 list.

The year in Asia-Pacific marketing and communications

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The top 10 exits and entrances of 2018
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22 hours ago

The top 10 exits and entrances of 2018

What a year it's been for agency leadership changes.

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Top watches: Our 5 best videos of 2018
Premium
1 day ago

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

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The 5 biggest brand fails of 2018
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4 days ago

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

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The top stories of 2018
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Dec 6, 2018

The top stories of 2018

A tale of workplace harassment, Cathay Pacific's first pitch in 25 years, big changes at WPP, and the rest of the year's most-read news stories.

The Work

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Singtel, you owe Frank Capra an apology
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4 days ago

Singtel, you owe Frank Capra an apology

The brand's Christmas film is an unholy mess with a WTF ending, and a sudden snowfall can't fix it.

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Air New Zealand helps naughty kids make nice
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Dec 6, 2018

Air New Zealand helps naughty kids make nice

The airline helps kids come together to save the holiday in this charming film.

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Our 10 favourite ads of 2018
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Dec 4, 2018

Our 10 favourite ads of 2018

Our listicle-based look at the year in APAC marketing kicks off with our 10 favourite campaigns.

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Libresse tries to educate dudes with 'Men-struation' campaign
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Nov 30, 2018

Libresse tries to educate dudes with 'Men-struation' campaign

A musclebound bro makes the manly argument that guys should know more about women's periods.

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This empty box could feed hungry kids
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Nov 29, 2018

This empty box could feed hungry kids

Brilliant charitable campaign by The Brand Agency for Foodbank WA puts 'Hungry Puffs' on the shelves of Australian grocery stores to encourage donations.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Campaign Asia-Pacific original videos

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Please Help Me Market My SME
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Nov 23, 2018

Please Help Me Market My SME

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

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Gender equality isn't a fad, and adland can't treat it like one
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Oct 23, 2018

Gender equality isn't a fad, and adland can't treat ...

The fight is far from over in adland, argues the MD and executive producer of Curious Films.

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Watch: Rob Reilly's 'no bull' story about 'Fearless Girl'
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Oct 11, 2018

Watch: Rob Reilly's 'no bull' story about 'Fearless ...

McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.

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The thinking behind Facebook's Stories ads
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Oct 10, 2018

The thinking behind Facebook's Stories ads

Global creative director Andrew Keller breaks down the format.

Events

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Greater China Agency of the Year Awards 2018
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Dec 11, 2018
Shanghai

Greater China Agency of the Year Awards 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Southeast Asia Agency of the Year Awards 2018
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Dec 13, 2018
Singapore

Southeast Asia Agency of the Year Awards 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Australia/New Zealand Agency of the Year Awards 2018
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Dec 13, 2018
Singapore

Australia/New Zealand Agency of the Year Awards 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Network Agency of the Year Awards 2018
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Dec 13, 2018
Singapore

Network Agency of the Year Awards 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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