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Ian Czencz resigns from Atomic 212

The MD of the Sydney branch leaves to focus on strategy, according to the agency.

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How much negative press can the Olympics brand take?

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Privacy regulation: We ain't seen nothin' yet

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Tencent advertising revenue soars 44%

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Ahhh, the fresh smell of..sweaty underpants?

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Ian Czencz resigns from Atomic 212
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19 hours ago

Ian Czencz resigns from Atomic 212

The MD of the Sydney branch leaves to focus on strategy, according to the agency.

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How much negative press can the Olympics brand take?
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22 hours ago

How much negative press can the Olympics brand take?

The head of the Japanese Olympic Committee has resigned following corruption allegations. Will the Olympics, as a brand, suffer? Don't bet on it.

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Privacy regulation: We ain't seen nothin' yet
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1 day ago

Privacy regulation: We ain't seen nothin' yet

VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.

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Tencent advertising revenue soars 44%
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19 hours ago

Tencent advertising revenue soars 44%

Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.

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Ahhh, the fresh smell of..sweaty underpants?
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1 day ago

Ahhh, the fresh smell of..sweaty underpants?

This gardening brand's commercial really stinks.

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Agency Report Cards 2018
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4 days ago

Agency Report Cards 2018

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

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WE Communications reorganises APAC leadership
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1 day ago

WE Communications reorganises APAC leadership

Market leaders move into expanded roles as Anne Geronimi leaves.

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Ex-Red Bull marketer wants to pay people to watch online ads
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1 day ago

Ex-Red Bull marketer wants to pay people to watch ...

Gener8, a browser add-on, allows users to select what type of ads they want to see.

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Why Canon is helping users rent their kit to each other
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1 day ago

Why Canon is helping users rent their kit to each other

A platform for short-term rentals is part of an ongoing effort by the camera maker's Oceania unit to overhaul its brand experience.

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A first look at the MediaWorks 2019 mentors
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1 day ago

A first look at the MediaWorks 2019 mentors

In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.

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The finance and marketing therapy session
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1 day ago

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

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Getting your adtech strategy right for Southeast Asia
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1 day ago

Getting your adtech strategy right for Southeast Asia

VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.

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McCann names new Hong Kong CEO
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2 days ago

McCann names new Hong Kong CEO

Former lead on Cathay Pacific account promoted to fill role vacated by Spencer Wong.

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Who's moving jobs? Who's winning business?
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22 hours ago

Who's moving jobs? Who's winning business?

News items on Tourism Tasmania, BMF, Clemenger BBDO, TripleLift, Town Square, 90 Seconds, McCann, Mindshare, Japan Airlines, Lowe Lintas, and many more.

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Photos: Formula 1 launch event in Melbourne
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1 day ago

Photos: Formula 1 launch event in Melbourne

Questions for the teams were crowd-sourced via fan channels, and the event culminated in an ‘ultimate selfie’.

Campaign360 2019 full coverage

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Privacy regulation: We ain't seen nothin' yet
Premium
1 day ago

Privacy regulation: We ain't seen nothin' yet

VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.

Premium
The finance and marketing therapy session
Premium
1 day ago

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

Premium
Getting your adtech strategy right for Southeast Asia
Premium
1 day ago

Getting your adtech strategy right for Southeast Asia

VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.

Premium
Final wrap-up: Seven things we learned at Campaign360
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4 days ago

Final wrap-up: Seven things we learned at Campaign360

Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.

The Work

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Hahn Brewers plays head games for new launch
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4 days ago

Hahn Brewers plays head games for new launch

A dumbbell and a skateboard walk up to a bar, in a new campaign by Thinkerbell.

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'This is a bank ad'
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Mar 15, 2019

'This is a bank ad'

In a LOL-worthy campaign by Union, Bankwest uses delicious parody to stand out in a 'Sea of sameness'.

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See the top YouTube ads in 12 APAC markets
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Mar 15, 2019

See the top YouTube ads in 12 APAC markets

Uncle Tobys, Samsung, Bajaj, Hyundai, Dermatix, Cadbury and more appear in this month's list of the top ad video in each of 12 APAC markets.

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AAMI's geo-targeted ads keep drivers safe via Spotify
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Mar 14, 2019

AAMI's geo-targeted ads keep drivers safe via Spotify

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

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A Russian airline's unusual perspective on earth, and branding
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Mar 14, 2019

A Russian airline's unusual perspective on earth, and branding

An ambitious campaign for a little-known Russian airline launches in English and Japanese.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Digital Media Awards 2019
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Mar 28, 2019
JW Marriott Hotel Shanghai Tomorrow Square

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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Digital360Festival 2019
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Mar 28, 2019
JW Marriott Hotel Shanghai Tomorrow Square

Digital360Festival 2019

Digital360Festival returns to its 6th year.

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Women Leading Change 2019
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Jun 4, 2019
Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

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PR Awards Asia 2019
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Jun 12, 2019
Hong Kong

PR Awards Asia 2019

The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.

PARTNER CONTENT

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