Amazon to withdraw from China's local e-commerce marketplace
Competition from Alibaba and JD proved too costly for Amazon China's domestic ...
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Digital
3 days ago
Amazon to withdraw from China's local e-commerce marketplace
Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.
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Advertising
3 days ago
Wunderman Thompson hires APAC strategy chief
Former Digitas senior executive reunited with Annette Male at WPP.
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News
3 days ago
Dentsu dominates agency holding company M&A in Q1
The company made five deals globally worth nearly US$250 million, while Accenture was the most aggressive acquirer overall, according to R3.
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Advertising
3 days ago
Marketing’s new innovation lab: China’s Greater Bay ...
The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.
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Advertising
4 days ago
Put your blinkers on for Mahindra
New Facebook Spark campaign makes colours change in the blink of an eye…literally.
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Advertising
4 days ago
See It Be It's Gabriela Guerra says it's time for men to listen
Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.
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Marketing
Apr 15, 2019
To post-90s Chinese, luxury is no longer for rich ...
An Ogilvy study says to make luxury matter to the post-90s generation of young Chinese, brands have to change six marketing rules.
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Digital
4 days ago
We mustn’t let artificial intelligence make us dumb
While AI continues to change how we work, Andrew Nicholls at Carma Asia says the need for human intelligence to find meaning in these advances is more important than ever.
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Advertising
Mar 19, 2019
Agency Report Cards 2018
Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.
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Advertising
3 days ago
Graham Fink's flying aspidistra, the fake Japanese ...
UK ad man Robin Wight looks back at the Mad Men-style antics, outrageous ideas and classic work of the agency he co-founded in 1979 as he steps down from Engine and WCRS is consigned to history.
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Analysis
Apr 15, 2019
"Being made redundant from advertising can be a ...
Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.
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Marketing
Apr 16, 2019
Why AI robots won’t steal your jobs... yet
AI robots like Sophia may allow marketers to connect with customers, understand them better and respond personally in real time. That's if they can hold a conversation.
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Advertising
4 days ago
Spikes Asia opens with new theme, new Spike for 2019
'Asia Rising' is the festival's new theme, with a new Creative eCommerce Spike introduced.
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News
Apr 16, 2019
Ogilvy parts from JWT in Malaysia; gets new ...
Ogilvy Malaysia will no longer share resources with JWT, now Wunderman Thompson. Nizwani Shahar and Campbell Cannon step up as co-CEOs, with Kurt Novack appointed to the creative driving seat.
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Top of the Charts
4 days ago
Marketers still slow to improve CX
TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.
Powerful platforms, big questions
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Advertising
Apr 12, 2019
New Zealand ad bodies slam Facebook over inaction
Associations also praise YouTube for imposing stricter livestreaming measures.
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Digital
Apr 4, 2019
Australia passes social media law with severe ...
Bill proposed by prime minister on Saturday introduces fine and jail time as punishment for breaches.
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Advertising
Apr 3, 2019
'The party is over': APAC not convinced by Zuckerberg
Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.
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Advertising
Apr 2, 2019
Platforms wary of proposed Singapore fake news law
Coalition of tech brands says it’s “deeply disappointed” over bill calling for up to S$1 million fines for social networks.
The Work
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Advertising
4 days ago
Pornhub unveils new genre of 'pollinator porn' to help save bees
Adult entertainment website wants to preserve bee fornication to help planet survive.
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The Work
4 days ago
Can Cadbury's new 'Symbol For All' stand against racism?
Cadbury hopes its new symbol can come to be used to promote cultural inclusivity following years of negative social media trolling.
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News
Apr 16, 2019
Pantene challenges the hair police in Japanese schools
A new instalment in an ongoing campaign aims to spark conversation between students and teachers around the importance of self-expression.
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Advertising
Apr 15, 2019
When 'chewing the scenery' is literal
A bonkers video about Thai termites gets attention far beyond the local market.
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Advertising
Apr 16, 2019
See the top YouTube ads in 12 APAC markets
Apple, Ikea, Vivo, Kia, Panasonic, Lazada, 7-Eleven and more appear in this month's list of the top ad video in each of 12 APAC markets.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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Advertising
Jun 4, 2019
Women Leading Change 2019
Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.
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Advertising
Jun 12, 2019
CampaignComms
CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.
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PR
Jun 12, 2019
PR Awards Asia 2019
The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.
PARTNER CONTENT
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PROMOTED
Apr 11, 2019
New World Beijing Hotel: events with flair
New World Beijing Hotel boasts a 520 sqm pillar-less ballroom, seven multi-purpose meeting spaces and a boardroom.
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PROMOTED
Apr 8, 2019
This design-led hotel is a dream for themed events
Located on the pristine Khem Beach, JW Marriott Phu Quoc Emerald Bay is MICE- and bleisure-friendly
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PROMOTED
Mar 31, 2019
TaiNEX 2 steps up Taipei's MICE offerings
With a variety of spaces spanning 156,700 sqm, TaiNEX 2 is a prime venue for exhibitions, conferences and meetings.
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PROMOTED
Mar 29, 2019
More than food and drink: how brands get real impact
People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies.
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