Don’t whine about media disruption, lead it: Bloomberg Media CEO
Justin Smith says taking calculated risks on key innovative projects is why the ...
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Media
21 hours ago
Don’t whine about media disruption, lead it: Bloomberg Media CEO
Justin Smith says taking calculated risks on key innovative projects is why the media giant is having one of its best years to date.
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Advertising
21 hours ago
Chris Foster’s bid to revive Y&R
The Asia president's blueprint involves heavy lifting on talent and culture, along with new regional hubs and future acquisitions.
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PR
1 day ago
Grab & Uber fined S$13 million
Regulator says tie-up severely reduced competition and rebuked the brands for completing the deal before informing it.
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Advertising
1 day ago
Ode to female pleasure gets a lift from Serena ...
The tennis superstar's rendition of the breast-cancer awareness anthem ‘I touch myself’ is as powerful as her forehand.
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Media
1 day ago
Johan Boserup returns to Omnicom Media Group as CEO ...
Boserup comes back to Omnicom to take Barry Cupples' role after six years as CEO of global trading at WPP's GroupM.
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Advertising
1 day ago
Storytelling in six seconds or less
Simple tips for winning with content snacking in the mobile era
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Advertising
1 day ago
BBC News fights back against last click attribution
New global study and ad tool is aimed at countering a “dumb” metric.
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Marketing
1 day ago
Marc Pritchard shares personal journey around bias ...
"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."
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Marketing
1 day ago
Zalora appoints new Chief Marketing Officer
The online fashion retailer has a new marketing head in Asia.
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Marketing
1 day ago
Zalora appoints new Chief Marketing Officer
The online fashion retailer has a new marketing head in Asia.
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Front and Centre
4 days ago
Crazy rich Asia (or at least richer)
Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.
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Advertising
1 day ago
Plainly powerful? AIA's straightforward new promise
From ''The real life company' to 'Healthier, longer, better lives'.
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Advertising
2 days ago
Meet the 2018 Women to Watch: Annie McNamara of LoopMe
Learn about Annie McNamara and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.
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Digital
1 day ago
MediaCom hires APAC product lead
Newly-created role to oversee development of agency products across content, digital and data.
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PROMOTED
Sep 17, 2018
Exploring esports: Modding for diversity
Riot Games Southeast Asia's Justin Hulog weighs in on the importance of inclusivity in the growing esports community
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Marketing
Sep 20, 2018
Consistency key to Radisson brand overhaul
Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.
FEATURED
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Advertising
Sep 19, 2018
Alcohol brands pledge social-media responsibility
Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.
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Advertising
Sep 18, 2018
Five decades of celebrating the industry, and holding it to account
Highs, lows and everything in between: Campaign continues to be adland’s faithful companion and record-keeper.
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Front and Centre
Sep 18, 2018
The Atifa Silk Interview with...Atifa Silk
To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.
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Advertising
Sep 18, 2018
Agency of the Year 2018 judges share their advice
What does an AOY judge look for in an entry? Our 2018 judges share their insights and what they hope to see from their region for this year’s awards
The Work
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Advertising
Sep 19, 2018
These actors didn't see the Knorr ad, but viewers will
Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.
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Advertising
Sep 19, 2018
HKTB and Grey champion Hong Kong's Sham Shui Po
While they might not change anyone's lives, Grey Group's new 'Every Bit Local' campaign films for HKTB are a quiet pleasure in a shouty world.
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News
Sep 20, 2018
Mitsubishi Estate positions rugby as a cerebral sport
The real estate developer is working with Dentsu to overcome Japan's perception of rugby players as brainless musclemen.
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Advertising
Sep 20, 2018
Who knew missing the big moments was funny?
Heineken taps into a football fan’s worst nightmare, but says it’s ok, because Andrea Pirlo.
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Advertising
Sep 20, 2018
A lot of glass was harmed in this product demo (on purpose)
You might not need a 38,000-kilogram front-end loader meant for mining operations, but you may very well want one after seeing this ad by Forsman & Bodenfors.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Asia-Pacific YouTube Ads Leaderboard
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Advertising
Sep 18, 2018
See the latest Asia-Pacific YouTube Ads Leaderboard
Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.
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Advertising
Aug 16, 2018
Asia-Pacific YouTube Ads Leaderboard: July 2017
Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.
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Advertising
Jul 17, 2018
Asia-Pacific YouTube Ads Leaderboard: June 2018
Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.
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Advertising
Jun 21, 2018
Asia-Pacific YouTube Ads Leaderboard: May 2018
Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.
Videos
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Events
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News
Sep 21, 2018
Brands in Motion Breakfast Briefing
Join WE Communications and Campaign Asia-Pacific for a morning of intrigue, while we dissect the role of brands in an accelerated environment and find out how brands in Greater China can find their momentum.
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Advertising
Sep 26, 2018
Spikes Asia Festival of Creativity
Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.
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Advertising
Dec 4, 2018
Agency of the Year 2018
The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.
Galleries
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PARTNER CONTENT
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PROMOTED
Sep 11, 2018
'Failing to plan is planning to fail': Josh Quek on ...
Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.
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PROMOTED
Sep 11, 2018
Open Measurement SDK will unleash mobile app ad ...
Is mobile app advertising ready for primetime brand investment? What is the future vision for mobile app advertising given that consumers spend so much time in mobile apps?
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PROMOTED
Sep 5, 2018
Social Spotlight report illuminates the ☺ and ☹ of ...
Produced by Digimind in partnership with Campaign Asia Pacific, the research dives deeper in social media trends among Asia’s Top 100 Brands.
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PROMOTED
Sep 10, 2018
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
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Most Read
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2 Virtue officially launches in APAC
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3 Why all logos look the same
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5 Airbnb aims to go mainstream in Japan
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9 Presenting the 2018 Women to Watch
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