Advertising, Marketing, Media, Digital, PR News & more

Marketing in Asia is a balancing act: Visa's Danielle Jin

The brand's Asia CMO discusses the diversified demands of marketing a storied ...

Google bolsters agency team

WPP pulls out of defence of Facebook global media account

Media moves: R3, Dentsu China

Marketing

17 hours ago

Rahul Sachitanand

Marketing in Asia is a balancing act: Visa's Danielle Jin

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.

Advertising

17 hours ago

Staff Reporters

Google bolsters agency team

Former GroupM exec Linda Lim is the latest addition to Google's agency team.

WPP pulls out of defence of Facebook global media account

Advertising

1 day ago

Simon Gwynn

WPP pulls out of defence of Facebook global media ...

Mindshare has worked on the brand's account since 2014.

19 hours ago

Media moves: R3, Dentsu China

Consultancy R3 has appointed Penelope Siraj (right) to lead the company's media practice across Asia Pacific. Alex Tan (left), formerly with Mediabrands, is joining Dentsu China in the role of managing partner for media. See these and more of the week's moves and wins in our roundup.

Advertising

19 hours ago

Opinion: Dear plus-sized women, you’re still not welcome in mainstream advertising

Advertising in India may be ‘woke’, but it's still not truly inclusive, writes a journalist with Campaign India.

19 hours ago

Asia-Pacific Power List 2021: Abdul Sani Abdul ...

A commitment to making progress runs through Abdul Sani's work within RHB Bank's marketing team and the heartfelt advertising he has used to propel the bank's brand higher in the estimation of consumers.

21 hours ago

Women to Watch 2021 regular-price deadline is this ...

Nominate the women who inspire you by midnight Friday, before the late-entry fee kicks in.

Meet the startup helping Nestlé, Nike and Unilever unite programmatic and purpose

Advertising

1 day ago

Gemma Charles

Meet the startup helping Nestlé, Nike and Unilever ...

Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.

Advertising

1 day ago

Sabrina Sanchez

Consumers want control over ads served

A study by Magna and Brave shows consumers engage more with privacy protected ads.

JWT sex discrimination case: why two ousted male creatives won

Advertising

1 day ago

Gideon Spanier

JWT sex discrimination case: why two ousted male ...

Senior creatives Chas Bayfield and Dave Jenner claimed they were ousted from J Walter Thompson as part of a diversity drive and took the firm to an employment tribunal.

Marketing

3 days ago

Staff Reporters

Will Tokyo damage the Olympics brand?

SOUNDING BOARD: Seven brand and sports experts discuss the controversial run up to the 32nd Olympic Games and whether this could dampen sponsorship appetite for the sporting event in the future.

Twitter ad revenue crosses $1 billion in Q2

Digital

3 days ago

Rahul Sachitanand

Twitter ad revenue crosses $1 billion in Q2

Social-media platform sees overall topline grow by 74% as pandemic rebound and spike in user metrics drive growth.

M&C Saatchi Singapore leaders exit to take over Dayre

Advertising

3 days ago

Matthew Miller

M&C Saatchi Singapore leaders exit to take over Dayre

The leadership team will focus full-time on building the female-focused online platform, which M&C Saatchi acquired in 2019.

Coca-Cola says it has doubled marketing spend year-on-year

Advertising

4 days ago

Jessica Goodfellow

Coca-Cola says it has doubled marketing spend ...

The beverage giant is reversing a significant pullback in marketing spend in 2020, but is prioritising quality and targeting, and has dialled down its Olympics plans. It's also seeing growth in direct-to-consumer sales.

Asia's Top 1000 Brands 2021

Luxury brands shine in spite of economic turmoil

Analysis

Jul 19, 2021

Surekha Ragavan

Luxury brands shine in spite of economic turmoil

ASIA's TOP 1000 BRANDS: Consumers—particularly in China—are turning to luxury brands as a respite during this crisis and aligning lavish goods more closely with wellbeing and self-care.

Digital

Jul 19, 2021

Jessica Goodfellow

Examining Samsung's decade as Asia's top brand

ASIA's TOP 1000 BRANDS: South Korean giant continues to gain share in new categories ranging from connected experience to insurance, but slips behind Apple in mobile phones.

Analysis

Jul 19, 2021

Minnie Wang

Mainland China brands ascendant

ASIA's TOP 1000 BRANDS: WeChat, Didi Chuxing and Huawei enter Asia's top 100 brands as mainland China contributes major growth for both traditional and digital-native brands.

Leaps and dives: The biggest moves in the Top 1000

Marketing

Jul 19, 2021

Matthew Miller

Leaps and dives: The biggest moves in the Top 1000

We chart the most impressive ascents and the most perilous declines in the 2021 edition of our exclusive Asia's Top 1000 Brands research.

People to watch

Asia-Pacific Power List 2021: Meet the region's 50 most influential marketers

Marketing

Jun 17, 2021

Staff Reporters

Asia-Pacific Power List 2021: Meet the region's 50 ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

Tech MVP 2021: Presenting the Most Valuable Professionals

News

May 21, 2021

Jessica Goodfellow

Tech MVP 2021: Presenting the Most Valuable ...

A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.

Revealed: 20 Women to Watch in Greater China marketing and communications

Advertising

Feb 3, 2021

Staff Reporters

Revealed: 20 Women to Watch in Greater China ...

Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.

40 Under 40 2020: Top-tier talent transforming Asia-Pacific media and marcomms

Advertising

Nov 18, 2020

Matthew Miller

40 Under 40 2020: Top-tier talent transforming ...

Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.

The Work

Rink romance: Meet-cute story sells personalised car plates

Advertising

18 hours ago

Ad Nut

Rink romance: Meet-cute story sells personalised car plates

Saatchi & Saatchi revels in 1990s nostalgia to tell the story of a couple that ends up ordering the license plate #LUV4EV from KiwiPlates.

Cactus throat: It's hard to beat a good visual metaphor

Advertising

3 days ago

Ad Nut

Cactus throat: It's hard to beat a good visual metaphor

A regional campaign for iNova Pharmacueticals brand Difflam by The Teeth makes its case in a pointed fashion.

Wieden+Kennedy spot depicts sensory overload of ‘new era of Formula One’

Marketing

3 days ago

Ben Bold

Wieden+Kennedy spot depicts sensory overload of ‘new era of Formula One’

The sport has been accused of becoming too staid and predictable. The 2022 season seeks to redress that.

Tokyo Olympics 2020: 8 global ads pulling for the gold

News

3 days ago

Mariah Cooper

Tokyo Olympics 2020: 8 global ads pulling for the gold

Campaign US rounds up some of the games’ most buzzworthy creative work.

Carousell wants you to know it has 'every kinda thing'

Advertising

4 days ago

Ad Nut

Carousell wants you to know it has 'every kinda thing'

In a campaign by 72andSunny Singapore, the online marketplace seeks to make itself known for providing more than small-ticket used items.

Focus

Fast Forward Discovery Commerce

Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2021 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

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As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.