Today is 1 year 'til Tokyo2020, so we're watching our top 5 Olympic ads
Authenticity and a dollop of inspiration, it turns out, are key elements to an ...
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News
1 hour ago
Today is 1 year 'til Tokyo2020, so we're watching our top 5 Olympic ads
Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.
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Digital
51 minutes ago
Snap makes gains in global expansion
User and revenue growth of the photo- and video-sharing app highest outside North America.
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Media
17 hours ago
Christian Juhl to succeed Kelly Clark as Group M's ...
Juhl takes over world's biggest ad buyer on 1 October.
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2 hours ago
OMD wins Hunliji; Essence wins ZEE5 India
Plus, news briefs on Iris, Adludio, Jellyfish, TSLA, Bates CHI, TBWA Media Arts Lab and more.
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Advertising
3 hours ago
Roth: IPG off to 'solid start' with 3% organic ...
The holding company maintains financial target of 2-to-3% organic growth for 2019.
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4 hours ago
Is this list of HK's top local brands new, or 30 years old?
Stalwart locals reign in HK, and enjoy surprising loyalty.
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2 hours ago
Just over a week left for Women to Watch nominations
Nominate the women who inspire you for Campaign's annual list celebrating the industry's top female talent. The deadline is August 2.
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Advertising
3 hours ago
TBWA launches Fabric in Sydney
Gemma Rees and Keenan Motto will lead the new agency.
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Advertising
1 day ago
Jon Cook: ‘I was scared we would mess up Y&R or VML’
Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.
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Advertising
2 days ago
Dentsu plans to drop Aegis from name
Moving towards its 'One Dentsu' structure, changes at DAN continue, including redundancies of more senior APAC staff.
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News
1 day ago
60% of Chinese brands make KOLs their focus
TOP OF THE CHARTS: Short-video platforms and the embedding of purchase channels into content media are also on the rise.
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Advertising
3 hours ago
BBDO taps Crystal Rix as first global marketing chief
Rix will also continue to serve as chief strategy officer of BBDO New York.
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Front and Centre
1 day ago
A year to Tokyo 2020: which brands will win the Games?
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
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Digital
1 day ago
Gojek rebrands to reflect evolution
Gojek has unveiled a rebranded logo and user interface as it looks to its “next chapter of growth”
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Advertising
1 day ago
‘I want to pay it forward:’ Spikes Asia See It Be ...
Havas’ Southeast Asia chief creative speaks about adland’s progress on gender diversity, and the advice she has for future female leaders.
Asia's Top 1000 Brands 2019
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Marketing
2 days ago
Hong Kong seeks home comforts, self-care
Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumers in this year's top 100 ranking. We asked in-market experts to analyse some of the moves.
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Marketing
2 days ago
Stalwart locals reign in HK, and enjoy surprising ...
Hong Kong's favourite local brands tend to be a bit long in the tooth.
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Marketing
2 days ago
Showing Hong Kong some love, without irking the ...
Hong Kong people want their identity and culture to be recognised. But given differing viewpoints among mainland consumers, that can be a tricky tightrope act for brands.
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Marketing
2 days ago
Few brand loyalists among HK shoppers
As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.
The Work
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Advertising
2 hours ago
Fiery rebrand adds spice to Mamee's 'Slrp' noodles
A rebranding effort by Jones Knowles Richie aims to make the Malaysian brand stand out on shelves.
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Advertising
2 days ago
A sound rebranding for a hearing organisation
Australian Hearing becomes Hearing Australia in a change orchestrated by Landor.
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Advertising
2 days ago
StarHub is teaching an uber-emo history lesson
To celebrate Singapore’s 54th birthday, the telco is highlighting the overlooked women in the nation’s past.
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Advertising
Jul 19, 2019
No thanks, Panadol, let's not 'rethink care' together
How about you just cure my headache?
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Advertising
Jul 17, 2019
The month's most popular YouTube ads from across APAC
Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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Behind the Brands
Aug 27, 2019
Brand Summit China 2019
Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.
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Behind the Brands
Aug 28, 2019
Top 1000 Brands Briefing
The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 9, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
1 day ago
Delving into AI and content creation: Part I
AI helps marketers make data-driven decisions to optimise both content and campaigns. Read on to learn more about how and why AI is impacting strategic business decisions.
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PROMOTED
Jul 18, 2019
Are human beings pathetic, loveable, or both? ...
In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.
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PROMOTED
Jul 15, 2019
China’s 'Belt & Road' sporting ambition
From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.
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PROMOTED
Jul 12, 2019
The transformation of outdoor in China
Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data
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Most Read
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1 Dentsu plans to drop Aegis from name
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5 Women to Watch 2019 opens for entries
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