Tech On Me: AI reshapes newsrooms; Alibaba and Tencent forge unlikely alliances
This week, Google’s AI workshops and Alibaba’s WeChat Pay integration highlight ...
This week, Google’s AI workshops and Alibaba’s WeChat Pay integration highlight the growing influence of AI and the move towards greater tech collaboration.
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.
The agency announces eight new appointments and promotions, including key roles such as chief strategy officer, chief transformation and marketing officer, and new CEOs for its creative and media divisions.
Kim Hamilton has been elevated to the newly created role. Plus, other people moves and account wins our weekly roundup.
X taps Republican consulting firm Targeted Victory, owned by Stagwell Group, to manage the fallout from its suspension in Brazil, according to Wired.
In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.
In our weekly roundup, catch all the industry moves and triumphs from Yahoo, DDB Sydney, OMG Australia, ASCI, TBWA Singapore, and others.
Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.
The Hakuhodo designer is as comfortable getting lost in Shibuya’s music bars as she is soaking in books on Thai beaches—with a creative process that draws from personal experiences and a passion for innovative solutions.
Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com CMO, Cristy Garcia.
Account is estimated to be worth $5 billion.
Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.
Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.
Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all—for better or worse—have personal experience with.
Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.
The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.
GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Celebrating the achievements of the marcom industry
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its “A Symphony of Lights” attraction.
Using solutions that leverage innovative digital technology, measurement, and a deep understanding of its userbase, Douyin has successfully addressed many challenges faced by the luxury category, making it a vital part of the marketing mix.
Campaign interviews EssenceMediacom's managing partner and head of strategy, Meha Verghese, and business director, Amanda Ma, on effective DEI strategies through leading a diverse workforce.
APAC leaders share their thoughts on class-based intersectionality, neurodiversity, and the evolution of DEI in the latest edition of Diversity Talks.