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Crazy rich Asia (or at least richer)

Perhaps the biggest change to happen globally over the past 50 years has been the ...

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What “going tapeless” means for Japanese advertising

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60% in China say brands rarely live up to promises

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Briefs: Iris, Cathay Pacific, Salesforce, Deliveroo, ...

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Crazy rich Asia (or at least richer)
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8 hours ago

Crazy rich Asia (or at least richer)

Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.

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What “going tapeless” means for Japanese advertising
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60% in China say brands rarely live up to promises
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9 hours ago

60% in China say brands rarely live up to promises

TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.

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Briefs: Iris, Cathay Pacific, Salesforce, Deliveroo, Golin, OMD, The Insiders, more
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8 hours ago

Briefs: Iris, Cathay Pacific, Salesforce, Deliveroo,...

Keep tabs on people moves and account news.

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Consistency key to Radisson brand overhaul
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1 day ago

Consistency key to Radisson brand overhaul

Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.

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Virtue officially launches in APAC
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1 day ago

Virtue officially launches in APAC

Vice creative agency opens three offices in the region and announces key hires.

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Publicis Media boosts commerce with hires across the globe
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1 day ago

Publicis Media boosts commerce with hires across ...

The leadership appointments are for the Americas, APAC and EMEA regions.

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Meet the 2018 Women to Watch: Nhung Mason of Accenture
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11 hours ago

Meet the 2018 Women to Watch: Nhung Mason of Accenture

Learn about Nhung Mason and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.

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Meet the 2018 Women to Watch: Nhung Mason of Accenture
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11 hours ago

Meet the 2018 Women to Watch: Nhung Mason of Accenture

Learn about Nhung Mason and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.

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Text100, Bite merge further; Aedhmar Hynes exits
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1 day ago

Text100, Bite merge further; Aedhmar Hynes exits

Holding company Next Fifteen merged Bite and Text100 in Asia and Europe in 2014.

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Machine learning improves campaign effectiveness: Study
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1 day ago

Machine learning improves campaign effectiveness: Study

Magna, IPG Media Lab and true[X] teamed up on the research.

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Cheil Europe relaunches with customer experience proposition
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1 day ago

Cheil Europe relaunches with customer experience ...

Restructure will create five divisions within the group.

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Mastercard is first global sponsor of League of Legends
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1 day ago

Mastercard is first global sponsor of League of Legends

Three-year deal is the first for the Riot Games title.

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These actors didn't see the Knorr ad, but viewers will
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2 days ago

These actors didn't see the Knorr ad, but viewers will

Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.

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Alcohol brands pledge social-media responsibility
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2 days ago

Alcohol brands pledge social-media responsibility

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

FEATURED

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Five decades of celebrating the industry, and holding it to account
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3 days ago

Five decades of celebrating the industry, and holding it to account

Highs, lows and everything in between: Campaign continues to be adland’s faithful companion and record-keeper.

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The Atifa Silk Interview with...Atifa Silk
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3 days ago

The Atifa Silk Interview with...Atifa Silk

To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.

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Automotive marketing in China: Time for a re-think
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2 days ago

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines.

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Agency of the Year 2018 judges share their advice
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3 days ago

Agency of the Year 2018 judges share their advice

What does an AOY judge look for in an entry? Our 2018 judges share their insights and what they hope to see from their region for this year’s awards

The Work

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HKTB and Grey champion Hong Kong's Sham Shui Po
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2 days ago

HKTB and Grey champion Hong Kong's Sham Shui Po

While they might not change anyone's lives, Grey Group's new 'Every Bit Local' campaign films for HKTB are a quiet pleasure in a shouty world.

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Mitsubishi Estate positions rugby as a cerebral sport
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1 day ago

Mitsubishi Estate positions rugby as a cerebral sport

The real estate developer is working with Dentsu to overcome Japan's perception of rugby players as brainless musclemen.

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Who knew missing the big moments was funny?
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1 day ago

Who knew missing the big moments was funny?

Heineken taps into a football fan’s worst nightmare, but says it’s ok, because Andrea Pirlo.

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A lot of glass was harmed in this product demo (on purpose)
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1 day ago

A lot of glass was harmed in this product demo (on purpose)

You might not need a 38,000-kilogram front-end loader meant for mining operations, but you may very well want one after seeing this ad by Forsman & Bodenfors.

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See the latest Asia-Pacific YouTube Ads Leaderboard
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3 days ago

See the latest Asia-Pacific YouTube Ads Leaderboard

Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Asia-Pacific YouTube Ads Leaderboard

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See the latest Asia-Pacific YouTube Ads Leaderboard
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3 days ago

See the latest Asia-Pacific YouTube Ads Leaderboard

Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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Aug 16, 2018

Asia-Pacific YouTube Ads Leaderboard: July 2017

Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.

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Asia-Pacific YouTube Ads Leaderboard: June 2018
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Jul 17, 2018

Asia-Pacific YouTube Ads Leaderboard: June 2018

Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.

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Asia-Pacific YouTube Ads Leaderboard: May 2018
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Jun 21, 2018

Asia-Pacific YouTube Ads Leaderboard: May 2018

Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.

Videos

Events

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Brands in Motion Breakfast Briefing
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Sep 21, 2018
Metta

Brands in Motion Breakfast Briefing

Join WE Communications and Campaign Asia-Pacific for a morning of intrigue, while we dissect the role of brands in an accelerated environment and find out how brands in Greater China can find their momentum.

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Spikes Asia Festival of Creativity
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Sep 26, 2018
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.

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China Innovation Summit 2018
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Nov 1, 2018
Guangzhou

China Innovation Summit 2018

Made in China 2.0 : New Era, New Vision

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Agency of the Year 2018
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Dec 4, 2018
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

Galleries

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