Twitter launches an OOH campaign to combat mask-fatigue

Major landmarks, including Times Square in NYC and Millennium Park in Chicago, ...

Havas Media extends social equity marketplace to the UK

Luxury labels must avoid the sales promotion trap to survive

In the post-cookie world, context, sentiments and ...

40 Under 40 opens for entries

12 hours ago

Twitter launches an OOH campaign to combat mask-fatigue

Major landmarks, including Times Square in NYC and Millennium Park in Chicago, will be plastered with billboards of Tweets that make light of mask life.

3 hours ago

Havas Media extends social equity marketplace to the UK

After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.

10 hours ago

Luxury labels must avoid the sales promotion trap ...

Companies greatly underestimate the damage that promoting a luxury brand can cause, with many brands assuming that the only way to survive in the short term, is to lower prices.

23 hours ago

In the post-cookie world, context, sentiments and ...

As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.

3 days ago

40 Under 40 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

NZ mobile carriers head in dramatically different directions

ASIA's TOP 1000 BRANDS: The divergent fates of 2Degress and Vodafone in this year's top 100 ranking for New Zealand underline the importance of demonstrating solidarity with consumers.

22 hours ago

Shopee launches partner program for five media agencies

Shopee to provide training and technical support to five major media agencies in hopes of "elevating the standards" of ecommerce marketing in the long-term.

21 hours ago

All of STB’s multi-faceted marketing initiatives so far

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

1 day ago

US greenlights TikTok-Oracle deal; fate now lies ...

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

23 hours ago

See Apple's persuasive argument for vertical ...

APAC YouTube Ads Leadersboard: AAMI, Samsung, Apple, Colgate, Kotex, Toyota, McDonald's and more appear in the latest list of the top ad video in each of 13 APAC markets.

1 day ago

Women to Watch 2020: Jayomi Lokuliyana, zMessenger

She has overcome the odds and battled unwilling investors to launch Sri Lanka's first programmatic advertising ecosystem, Adstudio.

3 days ago

What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

R/GA appoints new global CCO and CXO

Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.

4 days ago

What's it like working in the industry as an ...

In the second iteration of our LGBTQIA+ interview series, a Japan-based executive discusses his experience coming out to his coworkers, and aspects of religion and culture that disenfranchise the community.

4 days ago

Infographic: Key China consumer and spending stats

See the full infographic compiled from Nielsen data. Plus, review China's top 100 brands, favourite local brands, and all the analysis we've gathered as part of our ongoing Asia's Top 1000 Brands coverage. Next week: New Zealand.

Asia's Top 1000 Brands 2020

1 day ago

NZ's top 100 brands: The pandemic hierarchy of needs

ASIA's TOP 1000 BRANDS: Grocers, technology brands and providers of comforts like tea make gains as Covid makes its mark on the New Zealand brand landscape.

1 day ago

New Zealand expects a lot from its strongest local ...

ASIA's TOP 1000 BRANDS: Kiwis admire their national airline, a bunch of local food brands, and even a bank. But they're also very aware—more than ever—of how well brands are supporting the community.

1 day ago

NZ mobile carriers head in dramatically different ...

ASIA's TOP 1000 BRANDS: The divergent fates of 2Degress and Vodafone in this year's top 100 ranking for New Zealand underline the importance of demonstrating solidarity with consumers.

1 day ago

Despite pandemic response, NZ consumers face impacts

ASIA's TOP 1000 BRANDS: New Zealand's envy-of-the-world handling of the pandemic doesn't mean its economy was left unscathed, and consumers continue to exercise caution as they reset their habits, according to Nielsen.

People to watch

Aug 18, 2020

Get to know the 2020 Women to Watch

Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.

Jun 29, 2020

Power List 2020: Asia-Pacific's 50 most influential ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

The Work

21 hours ago

Beautiful swan conveys an ugly truth about plastic bottles

The Works used 10,000 plastic bottles to build the 5-meter-tall sculpture to draw attention to the launch of a recycling program.

3 days ago

You wouldn't like Hugh Jackman before he has his coffee

If you think the actor is a nice guy in real life, well, you’re wrong.

4 days ago

The most gorgeous ad for dog food you'll ever see

Stunning New Zealand scenery serves as the backdrop for a new campaign for Black Hawk by The Works.

Sep 16, 2020

Hennessy VS campaign tells the story of the first Black chess grandmaster

Droga5 continues long-running Wild Rabbit campaign that highlights what drives people to succeed.

Sep 15, 2020

These bottles are on their way to become Ikea curtains

A new film by Wieden+Kennedy Shanghai promotes Ikea's sustainability credentials, and specifically a curtain made from recycled bottles that also cleans the air in your home.

Focus

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

Leadership Hub: 2020 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Events

Sep 24, 2020
Zoom

Webinar: Diversity Study 2020 – The results

A panel of leading experts are gathered for the discussion on the industry's current state-of-play in the diversity and inclusion movement.

Sep 22, 2020
https://rebrand.ly/icz4xpb

Webinar: Measurement for growth: discovering ...

Cross-industry experts come together for a discussion on the growth opportunities in online commerce.

Dec 1, 2020
Singapore

APAC Network Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

Dec 1, 2020
Singapore

Australia/New Zealand Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE