VML global CEO Jon Cook on innovating amid WPP cutbacks

In a candid conversation with Campaign US editor-in-chief Alison Weissbrot at ...

Dentsu bags Popeyes India's creative mandate

Meta enjoys record adspend while TikTok faces 39% ...

Global new business spotlight: Publicis dominates with ...

What the Disney—Reliance merger means for marketers in India

45 minutes ago

VML global CEO Jon Cook on innovating amid WPP cutbacks

In a candid conversation with Campaign US editor-in-chief Alison Weissbrot at Campaign Convene, Cook touched on how VML is improving its innovation tools despite pressures from WPP to become more efficient.

38 minutes ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch

51 minutes ago

Meta enjoys record adspend while TikTok faces 39% ...

Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.

15 hours ago

Global new business spotlight: Publicis dominates ...

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

14 hours ago

What the Disney—Reliance merger means for marketers ...

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

1 day ago

Disney merges media business with Reliance in $8.5 billion joint venture

The partnership will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement.

14 hours ago

Women Leading Change Awards 2024 deadline is nearing

It’s not too late to recognise outstanding women who change, innovate and lead the way in marketing and communications—but be quick—the final entry deadline is March 6.

1 day ago

Parsing the gap: Agencies grapple with pay ...

Australia has published an employee gender pay gap report for the first time. Advertising fares better than the construction, banking, and consulting industries. However, top holding companies have gaping holes in their pay structure where equity should sit.

1 day ago

Stagwell revenue dips 6.7% in Q4 2023

For all of last year, the holding company’s revenue declined by 5.9%.

1 day ago

Ten questions with Ingrid Verschuren: Head of Data ...

As the generative AI boom sweeps over the media industry, Campaign catches up with Dow Jones' Ingrid Verschuren to discuss how the news and finance conglomerate is embracing artificial intelligence and navigating both its threats and opportunities.

1 day ago

You belong with me: Gen Z leads the Swiftie surge ...

As Taylor Swift gears up to spend the next 12 days in the Lion City, YouGov's new findings reveal that it's Gen Z, not millennials, who are truly in their Swiftie eras on all-things TayTay in 2024.

1 day ago

Spikes Asia announces Innovation Spikes 2024 shortlist

This year's shortlist includes 11 entrants from six countries including India, Japan, Australia, Singapore and South Korea.

2 days ago

The CMO's MO: From AI integration to environmental ...

Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.

1 day ago

Ogilvy PR Australia strengthens corporate leadership...

Following its group MD Jacquie Potter's exit to join Aldi, Ogilvy PR Australia has announced a series of promotions and new hires to bolster its offerings in the market.

2 days ago

As the cookies crumbles, it’s time for brands to ...

Cookie depreciation is not all doom and gloom – the combination of AI and contextual advertising can unlock accurate, reliable, real-time data in new and privacy safe ways.

Agency of the Year 2023

Dec 11, 2023

Agency of the Year 2023

See the full wrap-up of shortlists and winners for this year's AOY 2023, as well as all the detailed analysis for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea here.

Dec 8, 2023

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

Dec 7, 2023

Agency of the Year 2023 winners: Asia-Pacific / Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards.

Dec 5, 2023

Agency of the Year 2023: Greater China winners

Catch all the winners from the Greater China region of Campaign's 2023 Agency of the Year awards.

People to watch

Nov 21, 2023

40 Under 40 2023: Top-tier marketing talent ...

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

Oct 25, 2023

Women to Watch Asia Pacific 2023: The marcomms ...

Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.

Oct 20, 2023

Tech MVP 2023: Presenting the Most Valuable ...

A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.

May 16, 2023

APAC Power List 2023: Meet the region's 50 most ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

The Work

1 day ago

The Economist targets younger audience with OOH campaign

Campaign includes new tagline 'Independent journalism for independent thinking'.

2 days ago

Ogilvy ANZ unpacks the 'Science of Feeling Good' in Laser Clinics Group campaign

Rolling out globally from ANZ to Canada and the UK, the campaign focuses on empowering individuals of all sizes, shapes, genders and backgrounds to embrace aesthetic treatments to feel bolder in their skin.

3 days ago

Air India soars above the mundane with new in-flight safety campaign

Ascending above the monotony of routine onboard safety videos, the film, crafted by McCann Worldgroup, takes India's diverse fabric and creative prowess to greater altitudes.

4 days ago

LinkedIn’s first campaign for Premium highlights professional development

EXCLUSIVE: LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills.

Feb 22, 2024

New SkillsFuture campaign encourages Singaporeans to upskill as job market slows

Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.

Focus

Discover the winners of the YouTube Works Awards SEA

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Events

May 14, 2024
Marina Bay Sands

Campaign360 2024 Singapore

Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.

Apr 11, 2024
-

Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 30, 2024
-

Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

May 14, 2024
Venue to be announced

Women Leading Change Awards 2024

Honouring remarkable women who promote diversity, inclusion, and equality.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE