Premium

Hilton chooses TBWA for regional creative

Win follows the agency's recent success in the Singapore Airlines pitch.

Premium

Mindshare China fills cup with more Master Kong drinks

Premium

Marketers should expand their minds when it comes to data

Premium

CHE Proximity names ECDs; Bloom opens in Singapore

Premium
Hilton chooses TBWA for regional creative
Premium
20 hours ago

Hilton chooses TBWA for regional creative

Win follows the agency's recent success in the Singapore Airlines pitch.

Premium
Mindshare China fills cup with more Master Kong drinks
Premium
19 hours ago

Mindshare China fills cup with more Master Kong drinks

Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.

Premium
Marketers should expand their minds when it comes to data
Premium
21 hours ago

Marketers should expand their minds when it comes ...

iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.

Premium
CHE Proximity names ECDs; Bloom opens in Singapore
Premium
19 hours ago

CHE Proximity names ECDs; Bloom opens in Singapore

Tune into the first updates in this week's file of people moves and business wins.

Premium
Torie Henderson departs OMG
Premium
3 days ago

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

Premium
3 Chinese mobile-payment trends businesses should know
Premium
19 hours ago

3 Chinese mobile-payment trends businesses should know

Alipay, WeChat Pay, and US mobile payment partner Citcon have just released data on who’s been spending, and where, during Chinese New Year holiday week.

Premium
Dentsu Aegis sees in-housing as opportunity: Tim Andree
Premium
19 hours ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO, Tim Andree.

Premium
Digitas opens in Thailand
Premium
3 days ago

Digitas opens in Thailand

New agency absorbs two existing Publicis agencies in the market.

Premium
Why the 'Japanese LinkedIn' sees value in art sponsorship
Premium
3 days ago

Why the 'Japanese LinkedIn' sees value in art ...

BizReach helped Sophie Call stage an installation at Shibuya crossing, and wants to find further projects to support.

Premium
Dentsu posts 3.4% organic growth as reforms continue
Premium
4 days ago

Dentsu posts 3.4% organic growth as reforms continue

China and Australia weighed down APAC performance in the last quarter, Dentsu says.

Premium
The value of marketing: We need your input
Premium
Feb 12, 2019

The value of marketing: We need your input

Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).

Premium
Creative genius Lee Clow retires from TBWA
Premium
3 days ago

Creative genius Lee Clow retires from TBWA

The ad industry legend is behind some of the most iconic commercials and campaigns of all time.

Premium
PHD Singapore MD moves to Carat China as CEO
Premium
4 days ago

PHD Singapore MD moves to Carat China as CEO

Wan-Gyn Ang is the new CEO of Carat China, filling a post that has been vacant for more than eight months.

Premium
APAC Power List: Lynette Pang of Singapore Tourism Board
Premium
23 hours ago

APAC Power List: Lynette Pang of Singapore Tourism ...

Read about Lynette Pang and the 49 other standouts who made our inaugural list of the region's most influential marketers.

Gender issues in marketing-communications in APAC

Premium
Sexual harassment: Event professionals say ‘not in my workplace’
Premium
3 days ago

Sexual harassment: Event professionals say ‘not in ...

“The meetings and events industry represent the perfect storm when it comes to sexual harassment."

Premium
Working mums: Let’s talk about flex
Premium
Jan 31, 2019

Working mums: Let’s talk about flex

Why should job-seeking women feel that they need to pretend they have no interest in having children? The strategic director at Mutant (and mom of two) argues that they shouldn't.

Premium
FCBUlka CCO named 2019 'See It Be It' ambassador
Premium
Jan 30, 2019

FCBUlka CCO named 2019 'See It Be It' ambassador

As one of the first female chief creative officers in India, Swati Bhattacharya brings a wealth of experience to the role of ambassador for Cannes Lions' programme supporting women.

Premium
APAC women reclaiming the meaning of 'beauty'
Premium
Jan 14, 2019

APAC women reclaiming the meaning of 'beauty'

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

The Work

Premium
Can we talk about Ridley Scott directing ads?
Premium
3 days ago

Can we talk about Ridley Scott directing ads?

Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?

Premium
Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard
Premium
4 days ago

Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard

Apple, HSBC, Hitejinro, Panasonic, Lenovo, Samsung and more feature in this month's list of the top ad video in each of 12 APAC markets.

Premium
DB Export's new R&B—that's 'romance & beers'—ballad
Premium
Feb 11, 2019

DB Export's new R&B—that's 'romance & beers'—ballad

'I'm Drinking It For You' celebrates love and low-carb alcohol in an entertainingly non-cheesy way.

Premium
Insurance company approves of rewriting the rules
Premium
Feb 11, 2019

Insurance company approves of rewriting the rules

A new AXA brand campaign cultivates a notion of rebellion against societal expectations, but fails to bring the brand itself into that story.

Premium
Samsung has visions of tech utopia in new global campaign
Premium
Feb 8, 2019

Samsung has visions of tech utopia in new global campaign

Set to Doris Day's hit 'Que Será Será', a TVC launching today shows positive visions of technologies to come.

Focus

Premium
Xaxis: Delivering Outcome-driven Content
Premium

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Premium
Brand Champions, Bold Partnerships
Premium

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Premium
Big Brands, Brave Content
Premium

Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Brand fails: Crises, blunders and missteps

Premium
Do Mizuho Bank's ATM shutdowns damage the brand?
Premium
Feb 13, 2019

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

Premium
Behind the scenes of the D&G fiasco
Premium
Jan 23, 2019

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

Premium
Bulgari’s Chinese New Year campaign wasn’t kosher
Premium
Jan 14, 2019

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

Premium
The 5 biggest brand fails of 2018
Premium
Dec 7, 2018

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Events

Premium
Campaign360
Premium
Mar 5, 2019
Capella Singapore

Campaign360

Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years, Campaign360 and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.

Premium
Event Marketing Awards 2019
Premium
Mar 19, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

Premium
Digital Media Awards 2019
Premium
Mar 28, 2019
Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

Premium
DigitalWorks 2019
Premium
Mar 28, 2019
Shanghai

DigitalWorks 2019

DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.

PARTNER CONTENT

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins