#MeToo: Time's up for Asia's adland
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
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Analysis
5 hours ago
#MeToo: Time's up for Asia's adland
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
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Advertising
5 hours ago
APAC growth leads Omnicom to beat analyst expectatio...
The holding company's advertising business grew by 4% in the quarter.
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Digital
6 hours ago
Zalora names new CEO
Former CMO takes on top role at online fashion retailer.
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News
3 hours ago
McCann Health Singapore bolsters team with 5 hires
Plus RinggitPlus.com pitch winners and new moves at FCB, Waze and more in our weekly roundup of people and account moves.
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Front and Centre
5 hours ago
Asia’s financial crises and recessions
The ’97 crisis better-prepared the region for the global financial crisis in 2008-09.
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Front and Centre
1 day ago
40 Under 40 2018: the next 10 profiles revealed
We're thrilled to share the third set of profiles on this year's list: The final 10 will be revealed next Tuesday.
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Advertising
1 day ago
Starcom wins Singapore's $80m whole-government account
New structure following six-agency pitch will see the Publicis agency handling strategy, planning and buying for the government.
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Advertising
1 day ago
When to make it easy, and when to make it thinky
The golden rule of hacking the mind of the shopper is perhaps easier than we think it is.
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Advertising
1 day ago
#MeToo: Happy's Bodhisatwa apologises for being ...
The creative head of Happy Mcgarrybowen pens an open letter accepting the consequences of his actions, however severe they are.
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Advertising
1 day ago
#MeToo: Happy's Bodhisatwa apologises for being ...
The creative head of Happy Mcgarrybowen pens an open letter accepting the consequences of his actions, however severe they are.
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CEI News
1 day ago
Event Marketing Awards 2019: Now open for entries
The Event Marketing Awards recognise companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific. Entry deadline: January 7.
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Media
1 day ago
SPH media revenue drops 10% over the past year
But digital subscriptions at the Singapore media publisher are on the rise.
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Advertising
2 days ago
Cindy Gallop: India's men must call out harassment too
As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.
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Advertising
2 days ago
How Vinmart proved location targeting can boost ...
CASE STUDY: The convenience store and its agency partners carried out a controlled experiment across 400 stores in Ho Chi Minh City.
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News
2 days ago
Omnicom APAC chairman Serge Dumont exits
After 12 years, Dumont leaves Omnicom to focus on philanthropic and investment pursuits.
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Advertising
2 days ago
GroupM launches addressable TV service in Australia
Finecast allows advertisers to target viewers across multiple on-demand, set-top-box and live-streaming services.
FEATURED
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Advertising
4 days ago
'Meet Grant' conveys the 'trauma of a career in advertising'
The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.
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Insight
Oct 11, 2018
As Tokyo’s iconic Tsukiji market closes, will the brand endure?
The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.
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Marketing
Oct 12, 2018
Brands can play with our emotions...and memories too
BBC StoryWorks study finds links between emotions, memory and brand influence.
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Digital
Oct 11, 2018
Native is still massively misunderstood
Seven months into the job, Outbrain's APAC managing director is staggered by how misunderstood native advertising still is across the industry.
The Work
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News
1 day ago
It's OK to be yourself, Pantene tells Japan's student jobseekers
The shampoo brand is challenging the belief that everyone has to sport the same boring hairstyle to be taken seriously by potential employers.
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Advertising
1 day ago
Is 'loyalty programme' just another word for 'cult'?
It is in this fun spot for Australian grocery chain ALDI by BMF. The campaign also includes a calculator that purports to show the folly of devotion to loyalty schemes.
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Advertising
1 day ago
When to fight fire, and when to run
A cinematic campaign for the New South Wales Rural Fire Service stresses the importance of having a bush-fire plan and sticking to it.
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News
2 days ago
Tag Heuer offers J.League tickets via Instagram free kick competition
A fun, straightforward promotion by the sponsor makes good use of Instagram Stories.
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Advertising
2 days ago
TFW someone you love suddenly changes
Thailand's Kasikornbank dramatises the beefing up of its mobile-banking app.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
Adland faces #MeToo
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Advertising
1 day ago
#MeToo: Happy's Bodhisatwa apologises for being ...
The creative head of Happy Mcgarrybowen pens an open letter accepting the consequences of his actions, however severe they are.
Premium
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Advertising
2 days ago
Cindy Gallop: India's men must call out harassment too
As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.
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Advertising
4 days ago
#MeToo: Kartik Iyer and Praveen Das asked to go on ...
Dentsu Aegis Network responds to allegations against senior members of Happy Mcgarrybowen.
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Advertising
Oct 12, 2018
#MeToo: Tata Motors' head of corporate communication...
Allegations of harassment were made against him
Videos
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Events
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Digital
Nov 13, 2018
Re.Con Thailand
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Data
Nov 20, 2018
Re.Con Philippines
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Data
Nov 22, 2018
Re.Con Indonesia
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
Galleries
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PARTNER CONTENT
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PROMOTED
2 days ago
Higher expectations see consumers wanting less ...
The Brands in Motion report—spanning across eight markets, 90 brands and some 27,000 consumers and B2B decision-makers—served as the backbone for 2018’s breakfast briefing event.
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PROMOTED
2 days ago
Revolutionising healthcare comms
The creation of McCann Health’s Global Scientific Council brings a valuable new resource for medicine and clients
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PROMOTED
Sep 7, 2018
What happened when McCann and Microsoft put Claire ...
Cannes flashback: it's an interview with a difference.
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PROMOTED
Sep 10, 2018
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
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6 Google launches new creative platform
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