Premium

APAC workers admire tech and airline brands the most

Google dominates in a global YouGov study into employer branding, but the likes ...

Premium

Media OutReach to measure press release pick-up rates

Premium

Essence launches APAC innovation hub

Premium

Facebook bottom line hit by expected $3 billion fine

Premium

Airbnb puts global media account up for review

Premium
APAC workers admire tech and airline brands the most
Premium
11 hours ago

APAC workers admire tech and airline brands the most

Google dominates in a global YouGov study into employer branding, but the likes of Garuda, Alipay and Hyatt also fared well in Asia-Pacific markets.

Premium
Media OutReach to measure press release pick-up rates
Premium
10 hours ago

Media OutReach to measure press release pick-up rates

Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.

Premium
Essence launches APAC innovation hub
Premium
12 hours ago

Essence launches APAC innovation hub

New unit supported by Singapore government.

Premium
Facebook bottom line hit by expected $3 billion fine
Premium
13 hours ago

Facebook bottom line hit by expected $3 billion fine

Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.

Premium
Airbnb puts global media account up for review
Premium
14 hours ago

Airbnb puts global media account up for review

The brand has been sending the RFP out to agencies, Campaign US has learned.

Premium
If diversity matters to you (and it should), take our survey
Premium
11 hours ago

If diversity matters to you (and it should), take our survey

Please help us gather data to examine workplace bias in APAC, what steps companies could take to improve, and inappropriate behaviour including sexual harassment.

Premium
Online video revenue in APAC set to double over 5 years
Premium
14 hours ago

Online video revenue in APAC set to double over 5 years

A Media Partners Asia report predicts US$52 billion in revenue in 2024.

Premium
Fanny Yum appointed to dual role at Publicis Communications Shanghai
Premium
13 hours ago

Fanny Yum appointed to dual role at Publicis ...

Yum will helm Publicis Worldwide Shanghai in addition to serving as managing partner of Publicis Communications Shanghai. See all the week's people moves and business wins in our running roundup.

Premium
Snap beats user growth expectations
Premium
13 hours ago

Snap beats user growth expectations

Snapchat owner's operating loss is shrinking, with major advertisers expected to keep the faith this year.

Premium
Media OutReach to measure press release pick-up rates
Premium
10 hours ago

Media OutReach to measure press release pick-up rates

Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.

Premium
M&C Saatchi boards RedBus in Indonesia
Premium
1 day ago

M&C Saatchi boards RedBus in Indonesia

Agency wins integrated communications duties following a multi-agency pitch.

Premium
Agency Report Cards 2018
Premium
Mar 19, 2019

Agency Report Cards 2018

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

Premium
Marketing Macau's mega-hotels
Premium
2 days ago

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

Premium
APAC finalists in the 2019 New York Festivals Advertising Awards
Premium
1 day ago

APAC finalists in the 2019 New York Festivals ...

Australia leads APAC markets, followed by South Korea and Hong Kong with strong showings.

Premium
Meaningful communications elude Japan’s local politics
Premium
2 days ago

Meaningful communications elude Japan’s local politics

Falling voter turnout and ill-informed selection suggests the need for a public relations approach focused more on direct engagement and less on loudspeakers.

Powerful platforms, big questions

Premium
Facebook bottom line hit by expected $3 billion fine
Premium
13 hours ago

Facebook bottom line hit by expected $3 billion fine

Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.

Premium
New Zealand ad bodies slam Facebook over inaction
Premium
Apr 12, 2019

New Zealand ad bodies slam Facebook over inaction

Associations also praise YouTube for imposing stricter livestreaming measures.

Premium
Australia passes social media law with severe penalties for violent content
Premium
Apr 4, 2019

Australia passes social media law with severe ...

Bill proposed by prime minister on Saturday introduces fine and jail time as punishment for breaches.

Premium
'The party is over': APAC not convinced by Zuckerberg
Premium
Apr 3, 2019

'The party is over': APAC not convinced by Zuckerberg

Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.

The Work

Premium
A toilet-seat drama sells life insurance
Premium
6 hours ago

A toilet-seat drama sells life insurance

'True care' for NTUC Income by BBH Singapore.

Premium
Avengers icons loom large over Kuala Lumpur
Premium
13 hours ago

Avengers icons loom large over Kuala Lumpur

The Walt Disney Company and Dentsu X marked the Marvel movie's release with 300 drones.

Premium
The plight of rich, dead Singaporeans
Premium
1 day ago

The plight of rich, dead Singaporeans

Etiqa Insurance targets high-net-worth individuals with a welcome dose of somewhat macabre humour.

Premium
Red Bull campaign needs to shed more light
Premium
2 days ago

Red Bull campaign needs to shed more light

The concept by VMLY&R Indochina is such a good brand fit that it impedes its intention.

Premium
Japan's 'hanko' stamps are decimating elephants, WildAid says
Premium
3 days ago

Japan's 'hanko' stamps are decimating elephants, WildAid says

A piece of intricate animation to mark Earth Day points out that wooden stamps work just as well as ivory ones.

Focus

Premium
Xaxis: Delivering Outcome-driven Content
Premium

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Premium
Brand Champions, Bold Partnerships
Premium

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Premium
Big Brands, Brave Content
Premium

Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

People to watch

Premium
Full Asia-Pacific marketer Power List revealed
Premium
Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

Premium
40 Under 40: 2018's class of young leaders in APAC marketing and communications
Premium
Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

Premium
Presenting the 2018 Women to Watch
Premium
Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

Premium
Meet China Digital A-List's class of 2018: Disruptors
Premium
Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

Premium
MediaWorks 2019
Premium
May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

Premium
Women Leading Change 2019
Premium
Jun 4, 2019
Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

Premium
CampaignComms
Premium
Jun 12, 2019
Hong Kong

CampaignComms

CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.

Premium
PR Awards Asia 2019
Premium
Jun 12, 2019
Hong Kong

PR Awards Asia 2019

The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.

PARTNER CONTENT