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Ogilvy edges Mindshare as top titan in AOY APAC Network awards

Media agencies UM and Mediacom split top APAC employee awards with a pair each.

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WPP agencies the victors in SEA

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Independents shine in ANZ AOY

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OMD adds to APAC Beiersdorf media duties with South Asia ...

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Ogilvy edges Mindshare as top titan in AOY APAC Network awards
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1 day ago

Ogilvy edges Mindshare as top titan in AOY APAC Network awards

Media agencies UM and Mediacom split top APAC employee awards with a pair each.

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WPP agencies the victors in SEA
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1 day ago

WPP agencies the victors in SEA

With 14 awards for Ogilvy and 12 for Mindshare, WPP agencies continue to spread their net across Southeast Asia.

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Independents shine in ANZ AOY
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1 day ago

Independents shine in ANZ AOY

While major agencies had a good night, Versa and Special Group were among the independents punching well above their weight at this year's AOY awards for ANZ.

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OMD adds to APAC Beiersdorf media duties with South Asia wins
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1 day ago

OMD adds to APAC Beiersdorf media duties with South ...

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

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Meet the 2019 40 Under 40: Maya Watono
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Dec 9, 2019

Meet the 2019 40 Under 40: Maya Watono

Read about Maya Watono of Dentsu Aegis, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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GSK consolidates Pfizer consumer healthcare media with Publicis Media
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1 day ago

GSK consolidates Pfizer consumer healthcare media ...

The win beefs up responsibilities for bespoke service platformGSK.

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OMD retains top global media agency title for 2019
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2 days ago

OMD retains top global media agency title for 2019

Agency will have billed estimated $19.6 billion by close of year.

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IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis
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2 days ago

IPG's MRM, McCann Health to wrangle GSK global ...

Separately, WPP retains GSK's US pharma media business.

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Are marketers right to turn their backs on personalisation?
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2 days ago

Are marketers right to turn their backs on ...

Four in five marketers are reportedly planning to stop investing in personalisation. Are they right?

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Agencies: Please just say 'no' to exploitative payment terms
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2 days ago

Agencies: Please just say 'no' to exploitative ...

Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.

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Asia business robust despite UK troubles: M&C Saatchi
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2 days ago

Asia business robust despite UK troubles: M&C Saatchi

Three of top six offices for the agency are in the region, and they continue to win new business and add headcount, according to the agency's Asia head.

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Wunderman Thompson replaces Indonesia CEO
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3 days ago

Wunderman Thompson replaces Indonesia CEO

BBDO's former Indonesia CEO Vaishali Sarkar steps into the role as Marianne Admardatine will take on a new role in WPP.

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Moray MacLennan: 'We will emerge stronger' after M&C Saatchi accounting woes
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2 days ago

Moray MacLennan: 'We will emerge stronger' after ...

M&C Saatchi's share price fell nearly 6% in London on Wednesday

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Golin names Matt Neale as sole CEO
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3 days ago

Golin names Matt Neale as sole CEO

The agency has eliminated its CEO triumvirate in a leadership restructuring.

People to watch

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40 under 40 2019: Asia-Pacific's top rising talent
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Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

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Presenting the 2019 Women to Watch
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Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

The Work

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Spotify 'wraps' data & creative work in new SEA campaigns
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1 day ago

Spotify 'wraps' data & creative work in new SEA campaigns

'Wrapped' Spotify work stretches across Indonesia, Thailand and the Philippines, featuring Asian artists like BTS, Andmesh and F.HERO.

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Shiseido and R/GA bring people face-to-face with ageing
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3 days ago

Shiseido and R/GA bring people face-to-face with ageing

An installation at the brand's Global Innovation Centre in Yokohama allows two people to confront older (or younger) versions of each other in real time.

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Watch 25 fun Hyundai ads in just over four minutes
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4 days ago

Watch 25 fun Hyundai ads in just over four minutes

An enjoyable series of #4SecondReviews for the Hyundai Venue by AnalogFolk features a bevy of odd creatures and characters, including Corey Feldman, but is tragically lacking in squirrels.

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Mastercard: The e-commerce equivalent of a lucky necklace?
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Dec 9, 2019

Mastercard: The e-commerce equivalent of a lucky necklace?

The company equates its own protective services with lucky practices such as wearing jade necklaces, in a nicely done SEA campaign from McCann Worldgroup Singapore.

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Coca-Cola reassures public 'what we share is stronger' in global festive spot
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4 days ago

Coca-Cola reassures public 'what we share is stronger' in global festive spot

Ad follows November's 'Holidays are coming' launch.

Focus

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Stranger things: A reporters' notebook of WTF items

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Pizza Hut puts durian on pizza (really)
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2 days ago

Pizza Hut puts durian on pizza (really)

This is not not a joke. We checked.

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Fish curry KitKat? Gimme a break...
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Nov 18, 2019

Fish curry KitKat? Gimme a break...

Product innovation or publicity stunt? Let your taste buds decide...

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Taobao Festival launches world's first rocket restaurant in Hangzhou
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Sep 17, 2019

Taobao Festival launches world's first rocket ...

STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.

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FCB NZ copywriter hires clown for redundancy meeting
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Sep 16, 2019

FCB NZ copywriter hires clown for redundancy meeting

A clown enters our WTF files for the first time, and yes, there are fake tears involved.

Events

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Japan/Korea Agency of the Year 2019
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Nov 27, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Southeast Asia Agency of the Year 2019
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Dec 12, 2019
Singapore

Southeast Asia Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Australia/New Zealand Agency of the Year Awards 2019
Premium
Dec 12, 2019
Singapore

Australia/New Zealand Agency of the Year Awards 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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