China Sports Lottery hires 4A agency for the first time
Scope of work includes integrated planning and strategising on branding, ...
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Marketing
15 hours ago
China Sports Lottery hires 4A agency for the first time
Scope of work includes integrated planning and strategising on branding, communications and media.
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News
16 hours ago
Innovation Spikes 2018 shortlist announced
Top teams now prepare themselves for next week's live presentation.
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Advertising
18 hours ago
Five decades of celebrating the industry, and ...
Highs, lows and everything in between: Campaign continues to be adland’s faithful companion and record-keeper.
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Media
16 hours ago
Michael Roth talks to IPG board about potential CEO ...
Roth has run the holding company since 2005.
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PROMOTED
Sep 10, 2018
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
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Front and Centre
18 hours ago
The Atifa Silk Interview with...Atifa Silk
To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.
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Advertising
16 hours ago
Agency of the Year 2018 judges share their advice
What does an AOY judge look for in an entry? Our 2018 judges share their insights and what they hope to see from their region for this year’s awards
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Advertising
17 hours ago
40 Under 40: Deadline extended (one last time)
You now have until Thursday this week to nominate the best young talent in your organisation. Here are some testimonials about why you should.
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Advertising
18 hours ago
Meet the 2018 Women to Watch: Felicia Li-Gaillard ...
Learn about Felicia Li-Gaillard and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.
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Advertising
18 hours ago
Meet the 2018 Women to Watch: Felicia Li-Gaillard ...
Learn about Felicia Li-Gaillard and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.
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Digital
16 hours ago
Photos: MMA Smarties Awards 2018, China edition
Uniqlo China continues its winning streak at the Smarties Awards, the key annual event of the Mobile Marketing Association held this year on 13 Sept in Shanghai's Xintiandi.
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Advertising
16 hours ago
What mass consolidation of data players means for ...
Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?
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Advertising
1 day ago
2018 is the year of the GIF: Spikes Media president ...
The CEO of Mindshare Asia Pacific discusses the media discipline's unique place in the industry and her favourite recent game-changing campaigns ahead of judging at the year's Spikes Asia.
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Advertising
1 day ago
The power of audience data for ad dollars
Three ways publishers can win.
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Marketing
1 day ago
It’s official: China’s luxury market is exploding
China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.
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Media
1 day ago
Omnicom Media Group appoints APAC data-analytics ...
Company creates new position reporting to regional chief product officer Guy Hearn.
FEATURED
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Advertising
4 days ago
No 'innovation for innovation's sake': Spikes jury chief
The President of the Innovation jury at Spikes Asia 2018, Tuomas Peltoniemi, discusses Asian creativity and what he'd like to see more—and less—of in his category entries.
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Advertising
4 days ago
When cultures collide without enough preparation
As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.
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Opinions
4 days ago
Behind Japan's reluctance to take holidays
Until companies work to remove the cultural stigma attached to taking time off, the average Japanese worker will continue to struggle to fully recharge.
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4 days ago
The top 100 brands in 14 APAC markets
We've completed our weeks-long rollout of exclusive brand rankings in 14 APAC markets, each with additional analysis including demographic infographics and insights from in-market experts.
The Work
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Advertising
14 hours ago
See the latest Asia-Pacific YouTube Ads Leaderboard
Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.
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Advertising
4 days ago
My, this music video has a lot of jewellery shots
Chow Sang Sang scores with a music video featuring Cantopop star Jason Chan, produced by agency Sunny Idea.
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News
Sep 12, 2018
Airbnb aims to go mainstream in Japan
The brand's first large-scale campaign since the government's 'normalisation' of home-sharing highlights the versatility of holiday listings.
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News
Sep 11, 2018
Audi asks people to reflect on the meaning of freedom
A new campaign for Japan is nice and all, but we can't help but long for the days when Audi really challenged conventions.
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Advertising
Sep 11, 2018
Suicide prevention gets needed attention in Asia
Social-media efforts aim to connect people with crisis services.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
Asia-Pacific YouTube Ads Leaderboard
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Advertising
14 hours ago
See the latest Asia-Pacific YouTube Ads Leaderboard
Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.
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Advertising
Aug 16, 2018
Asia-Pacific YouTube Ads Leaderboard: July 2017
Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.
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Advertising
Jul 17, 2018
Asia-Pacific YouTube Ads Leaderboard: June 2018
Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.
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Advertising
Jun 21, 2018
Asia-Pacific YouTube Ads Leaderboard: May 2018
Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.
Videos
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Events
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News
Sep 21, 2018
Brands in Motion Breakfast Briefing
Join WE Communications and Campaign Asia-Pacific for a morning of intrigue, while we dissect the role of brands in an accelerated environment and find out how brands in Greater China can find their momentum.
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Advertising
Sep 26, 2018
Spikes Asia Festival of Creativity
Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.
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Advertising
Dec 4, 2018
Agency of the Year 2018
The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.
Galleries
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PARTNER CONTENT
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PROMOTED
Sep 11, 2018
'Failing to plan is planning to fail': Josh Quek on ...
Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.
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PROMOTED
Sep 11, 2018
Open Measurement SDK will unleash mobile app ad ...
Is mobile app advertising ready for primetime brand investment? What is the future vision for mobile app advertising given that consumers spend so much time in mobile apps?
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PROMOTED
Sep 5, 2018
Social Spotlight report illuminates the ☺ and ☹ of ...
Produced by Digimind in partnership with Campaign Asia Pacific, the research dives deeper in social media trends among Asia’s Top 100 Brands.
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PROMOTED
Sep 10, 2018
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
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4 My new job so far: Susana Tsui
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