Crazy rich Asia (or at least richer)
Perhaps the biggest change to happen globally over the past 50 years has been the ...
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Front and Centre
14 hours ago
Crazy rich Asia (or at least richer)
Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.
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Analysis
14 hours ago
What “going tapeless” means for Japanese advertising
And why did it take so long?
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Marketing
15 hours ago
60% in China say brands rarely live up to promises
TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.
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14 hours ago
Briefs: Iris, Cathay Pacific, Salesforce, Deliveroo,...
Keep tabs on people moves and account news.
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PROMOTED
4 days ago
Exploring esports: Modding for diversity
Riot Games Southeast Asia's Justin Hulog weighs in on the importance of inclusivity in the growing esports community
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Marketing
1 day ago
Consistency key to Radisson brand overhaul
Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.
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Advertising
1 day ago
Virtue officially launches in APAC
Vice creative agency opens three offices in the region and announces key hires.
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Media
1 day ago
Publicis Media boosts commerce with hires across ...
The leadership appointments are for the Americas, APAC and EMEA regions.
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Advertising
16 hours ago
Meet the 2018 Women to Watch: Nhung Mason of Accenture
Learn about Nhung Mason and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.
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Advertising
16 hours ago
Meet the 2018 Women to Watch: Nhung Mason of Accenture
Learn about Nhung Mason and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.
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PR
1 day ago
Text100, Bite merge further; Aedhmar Hynes exits
Holding company Next Fifteen merged Bite and Text100 in Asia and Europe in 2014.
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Advertising
1 day ago
Machine learning improves campaign effectiveness: Study
Magna, IPG Media Lab and true[X] teamed up on the research.
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Advertising
1 day ago
Cheil Europe relaunches with customer experience ...
Restructure will create five divisions within the group.
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Advertising
1 day ago
Mastercard is first global sponsor of League of Legends
Three-year deal is the first for the Riot Games title.
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Advertising
2 days ago
These actors didn't see the Knorr ad, but viewers will
Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.
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Advertising
2 days ago
Alcohol brands pledge social-media responsibility
Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.
FEATURED
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Advertising
3 days ago
Five decades of celebrating the industry, and holding it to account
Highs, lows and everything in between: Campaign continues to be adland’s faithful companion and record-keeper.
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Front and Centre
3 days ago
The Atifa Silk Interview with...Atifa Silk
To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.
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Advertising
2 days ago
Automotive marketing in China: Time for a re-think
A new approach is required as the effectiveness of touchpoints in the auto category declines.
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Advertising
3 days ago
Agency of the Year 2018 judges share their advice
What does an AOY judge look for in an entry? Our 2018 judges share their insights and what they hope to see from their region for this year’s awards
The Work
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Advertising
2 days ago
HKTB and Grey champion Hong Kong's Sham Shui Po
While they might not change anyone's lives, Grey Group's new 'Every Bit Local' campaign films for HKTB are a quiet pleasure in a shouty world.
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News
1 day ago
Mitsubishi Estate positions rugby as a cerebral sport
The real estate developer is working with Dentsu to overcome Japan's perception of rugby players as brainless musclemen.
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Advertising
1 day ago
Who knew missing the big moments was funny?
Heineken taps into a football fan’s worst nightmare, but says it’s ok, because Andrea Pirlo.
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Advertising
1 day ago
A lot of glass was harmed in this product demo (on purpose)
You might not need a 38,000-kilogram front-end loader meant for mining operations, but you may very well want one after seeing this ad by Forsman & Bodenfors.
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Advertising
3 days ago
See the latest Asia-Pacific YouTube Ads Leaderboard
Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Asia-Pacific YouTube Ads Leaderboard
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Advertising
3 days ago
See the latest Asia-Pacific YouTube Ads Leaderboard
Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.
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Advertising
Aug 16, 2018
Asia-Pacific YouTube Ads Leaderboard: July 2017
Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.
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Advertising
Jul 17, 2018
Asia-Pacific YouTube Ads Leaderboard: June 2018
Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.
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Advertising
Jun 21, 2018
Asia-Pacific YouTube Ads Leaderboard: May 2018
Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.
Videos
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Events
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News
Sep 21, 2018
Brands in Motion Breakfast Briefing
Join WE Communications and Campaign Asia-Pacific for a morning of intrigue, while we dissect the role of brands in an accelerated environment and find out how brands in Greater China can find their momentum.
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Advertising
Sep 26, 2018
Spikes Asia Festival of Creativity
Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.
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Advertising
Dec 4, 2018
Agency of the Year 2018
The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.
Galleries
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PARTNER CONTENT
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PROMOTED
Sep 11, 2018
'Failing to plan is planning to fail': Josh Quek on ...
Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.
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PROMOTED
Sep 11, 2018
Open Measurement SDK will unleash mobile app ad ...
Is mobile app advertising ready for primetime brand investment? What is the future vision for mobile app advertising given that consumers spend so much time in mobile apps?
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PROMOTED
Sep 5, 2018
Social Spotlight report illuminates the ☺ and ☹ of ...
Produced by Digimind in partnership with Campaign Asia Pacific, the research dives deeper in social media trends among Asia’s Top 100 Brands.
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PROMOTED
Sep 10, 2018
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
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Most Read
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2 Why all logos look the same
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4 Airbnb aims to go mainstream in Japan
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