Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary ...
EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic ...
EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.
TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.
In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.
Smith will work closely with PubMatic’s APAC commercial teams to further the company’s partnerships with leading broadcasters and publishers, and maintain strong relationships with agency buyers.
Leaders at Publicis Groupe, Heineken, and Suncorp share how embedding creative thinking at the heart of a business can empower its growth.
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
In a series of changes in line with the UK overhaul, M&C Saatchi has downsized its advertising capabilities in Singapore, while Asia chief Richard Morewood will exit by the end of the year.
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
When she’s not leading the growth mission for New Zealand’s largest independent, locally-owned agency network, Spencer can be found either on a surfboard or a set of skis.
Chaka Sobhani's remit is all of DDB's offices around the world.
Campaign understands Amir Mireskandari, the chief delivery officer at Ogilvy and Gene Kingi, the head of operations at The&Partnership and Andy Wilson, senior partner at Ogilvy, have been let go from the agency.
WPP’s Mindshare and Ogilvy dominate the Gold wins; with the list also prominently featuring Famous Innovations and new entrant, Talented.Agency, as the second most-awarded.
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps.
By embracing all classes, adland has the chance to become hugely enriched, says Havas London's chief creative officer, Vicki Maguire.
On November 24, over 100 media and marketing guests attended Haymarket's fundraising luncheon for the local charity, that has strongly supported children without families and pregnant teenagers in Hong Kong for more than 30 years.
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.
Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.
The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.
The visual eloquence of the film makes Ad Nut want to drop everything and check-in right away.
Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad.
Cadbury 5 Star has rolled out a campaign 'nothing university', where it advocates for work-life balance and encourages the adoption of AI.
Lennnie is a ghost-shaped blob with a message for young people.
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
The best global content from Campaign's unrivaled editorial network in eight key markets.
It's our premier international advertising and marketing event in China, offering you a one-of-a-kind opportunity to connect with 100+ industry heavyweights and senior marketers.
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
Chinese enterprises have become increasingly mature — so what is holding them back from achieving sustainable, transformative development?
Award-winning campaigns were celebrated at the Partner Awards Gala in New York
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
Reshaping the future of the industry and boosting human potential.