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2018 PR Awards shortlist announced

The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted ...

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Is unconscious bias training really any good?

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Time to seek 'Zen-like harmony' in a disrupted industry: ...

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Emphasis on experiential a potential 'misstep' for ...

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Cindy Gallop: 'Forget passion—find things you want to punch'

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2018 PR Awards shortlist announced
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2 days ago

2018 PR Awards shortlist announced

The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted 277 entries.

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Is unconscious bias training really any good?
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2 days ago

Is unconscious bias training really any good?

The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?

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Time to seek 'Zen-like harmony' in a disrupted industry: WFA president
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2 days ago

Time to seek 'Zen-like harmony' in a disrupted ...

Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.

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Emphasis on experiential a potential 'misstep' for luxury brands
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2 days ago

Emphasis on experiential a potential 'misstep' for ...

TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.

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Cindy Gallop: 'Forget passion—find things you want to punch'
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2 days ago

Cindy Gallop: 'Forget passion—find things you want ...

Cindy Gallop has urged women to found the "female-led holding company of the future" in the wake of the dramatic exit of former WPP chief executive Sir Martin Sorrell.

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How to fix Pakistan's broken ad industry
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3 days ago

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

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Hong Kong Ballet campaign is a soaring success
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3 days ago

Hong Kong Ballet campaign is a soaring success

A joyous, gorgeous campaign by Design Army and photographer Dean Alexander makes the troupe impossible to ignore.

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AI predictions are the future of the contextual upsell
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4 days ago

AI predictions are the future of the contextual upsell

AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.

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In brief: McCann, Kantar, Bonsey Design, Blue 449, more
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3 days ago

In brief: McCann, Kantar, Bonsey Design, Blue 449, more

See all this week's people moves and business wins.

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In brief: McCann, Kantar, Bonsey Design, Blue 449, more
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3 days ago

In brief: McCann, Kantar, Bonsey Design, Blue 449, more

See all this week's people moves and business wins.

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Former Flamingo Shanghai heads start a new 'Chapter'
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4 days ago

Former Flamingo Shanghai heads start a new 'Chapter'

New venture Inner Chapter wants to "upend the workings of China's marketing-insights industry".

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Photos: 2018 PR Awards judging
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3 days ago

Photos: 2018 PR Awards judging

Judging for the 2018 PR Awards took place yesterday (16 May) in Singapore.

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CMOs: Our bad emails fail with existing customers
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4 days ago

CMOs: Our bad emails fail with existing customers

Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.

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IPG Mediabrands launches new digital agency
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4 days ago

IPG Mediabrands launches new digital agency

Reprise relaunches as digital performance agency, incorporating Ansible and Society.

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Lewis plans ambitious APAC expansion
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4 days ago

Lewis plans ambitious APAC expansion

Company says it will invest US$6.5 million to open eight new offices and add 200 additional roles by 2020.

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Women Leading Change Awards: Shortlist revealed
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May 15, 2018

Women Leading Change Awards: Shortlist revealed

The Women Leading Change Awards will be presented on Thursday, 31 May in Singapore.

FEATURED

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Dentsu and Hakuhodo leaders share a stage
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May 15, 2018

Dentsu and Hakuhodo leaders share a stage

ADVERTISING WEEK: An apparently historic joint appearance skirts some key issues but provides a glimpse into what drives the leaders of two of Japan's most influential companies.

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Gender gap in PR and comms: perception versus reality?
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May 15, 2018

Gender gap in PR and comms: perception versus reality?

What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?

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Top hotels, apps and search terms among Chinese tourists
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May 15, 2018

Top hotels, apps and search terms among Chinese tourists

TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.

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Hyundai CMO: No cookie-cutter experiences
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May 14, 2018

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

The Work

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Jenga in a moving car? Please.
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4 days ago

Jenga in a moving car? Please.

Why create a product demonstration that's obviously complete and utter bullshit?

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NEC's 'Same face girls' video is accurately named, disturbing
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4 days ago

NEC's 'Same face girls' video is accurately named, disturbing

40 young women with the same mask do a dance number to promote the company's biometric technologies.

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DBS to customers: 'Bank less'
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4 days ago

DBS to customers: 'Bank less'

The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.

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Sri Lanka paint company to make hues from discarded temple flowers
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May 15, 2018

Sri Lanka paint company to make hues from discarded temple flowers

Leo Burnett Sri Lanka came up with the 'Petal paints' concept for JAT Paints.

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Winemaker offers an immersive experience (not literally)
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May 11, 2018

Winemaker offers an immersive experience (not literally)

Stoneleigh Wild Valley and Digitas worked with artists to create a wine experience that's as immersive as one can get without getting wet (and stained).

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Top of the Charts: Infographics on APAC marketing and advertising topics

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Emphasis on experiential a potential 'misstep' for luxury brands
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2 days ago

Emphasis on experiential a potential 'misstep' for ...

TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.

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Top hotels, apps and search terms among Chinese tourists
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May 15, 2018

Top hotels, apps and search terms among Chinese ...

TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.

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China leading the world for luxury digital advertising
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May 14, 2018

China leading the world for luxury digital advertising

TOP OF THE CHARTS: Asia’s biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.

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Asia's where it's at for app downloads and spending
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May 7, 2018

Asia's where it's at for app downloads and spending

TOP OF THE CHARTS: APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.

Videos

Events

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

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Women Leading Change Awards & Conference
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May 31, 2018
Google Singapore

Women Leading Change Awards & Conference

A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.

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Event Marketing Awards
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Jun 6, 2018
Hong Kong

Event Marketing Awards

CEI and Campaign are delighted to announce the 2018 Event Marketing Awards are now open for entries. These awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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CampaignComms
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Jun 13, 2018
J.W Marriott

CampaignComms

Formally PR360, CampaignComms continues to offer a third-eye look into the future of brand communications by addressing the matters at the core of PR's evolution.

Galleries

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