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Amazon to withdraw from China's local e-commerce marketplace

Competition from Alibaba and JD proved too costly for Amazon China's domestic ...

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Wunderman Thompson hires APAC strategy chief

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Dentsu dominates agency holding company M&A in Q1

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Marketing’s new innovation lab: China’s Greater Bay Area

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Put your blinkers on for Mahindra

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Amazon to withdraw from China's local e-commerce marketplace
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1 day ago

Amazon to withdraw from China's local e-commerce marketplace

Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.

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Wunderman Thompson hires APAC strategy chief
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1 day ago

Wunderman Thompson hires APAC strategy chief

Former Digitas senior executive reunited with Annette Male at WPP.

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Dentsu dominates agency holding company M&A in Q1
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1 day ago

Dentsu dominates agency holding company M&A in Q1

The company made five deals globally worth nearly US$250 million, while Accenture was the most aggressive acquirer overall, according to R3.

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Marketing’s new innovation lab: China’s Greater Bay Area
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1 day ago

Marketing’s new innovation lab: China’s Greater Bay ...

The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.

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Put your blinkers on for Mahindra
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2 days ago

Put your blinkers on for Mahindra

New Facebook Spark campaign makes colours change in the blink of an eye…literally.

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See It Be It's Gabriela Guerra says it's time for men to listen
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2 days ago

See It Be It's Gabriela Guerra says it's time for men to listen

Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.

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To post-90s Chinese, luxury is no longer for rich people
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4 days ago

To post-90s Chinese, luxury is no longer for rich ...

An Ogilvy study says to make luxury matter to the post-90s generation of young Chinese, brands have to change six marketing rules.

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We mustn’t let artificial intelligence make us dumb
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2 days ago

We mustn’t let artificial intelligence make us dumb

While AI continues to change how we work, Andrew Nicholls at Carma Asia says the need for human intelligence to find meaning in these advances is more important than ever.

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Agency Report Cards 2018
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Mar 19, 2019

Agency Report Cards 2018

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

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Graham Fink's flying aspidistra, the fake Japanese client and other tales
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1 day ago

Graham Fink's flying aspidistra, the fake Japanese ...

UK ad man Robin Wight looks back at the Mad Men-style antics, outrageous ideas and classic work of the agency he co-founded in 1979 as he steps down from Engine and WCRS is consigned to history.

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4 days ago

"Being made redundant from advertising can be a ...

Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.

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Why AI robots won’t steal your jobs... yet
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3 days ago

Why AI robots won’t steal your jobs... yet

AI robots like Sophia may allow marketers to connect with customers, understand them better and respond personally in real time. That's if they can hold a conversation.

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Spikes Asia opens with new theme, new Spike for 2019
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2 days ago

Spikes Asia opens with new theme, new Spike for 2019

'Asia Rising' is the festival's new theme, with a new Creative eCommerce Spike introduced.

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Ogilvy parts from JWT in Malaysia; gets new leadership team
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3 days ago

Ogilvy parts from JWT in Malaysia; gets new ...

Ogilvy Malaysia will no longer share resources with JWT, now Wunderman Thompson. Nizwani Shahar and Campbell Cannon step up as co-CEOs, with Kurt Novack appointed to the creative driving seat.

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Marketers still slow to improve CX
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2 days ago

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

Powerful platforms, big questions

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New Zealand ad bodies slam Facebook over inaction
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Apr 12, 2019

New Zealand ad bodies slam Facebook over inaction

Associations also praise YouTube for imposing stricter livestreaming measures.

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Australia passes social media law with severe penalties for violent content
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Apr 4, 2019

Australia passes social media law with severe ...

Bill proposed by prime minister on Saturday introduces fine and jail time as punishment for breaches.

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'The party is over': APAC not convinced by Zuckerberg
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Apr 3, 2019

'The party is over': APAC not convinced by Zuckerberg

Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.

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Platforms wary of proposed Singapore fake news law
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Apr 2, 2019

Platforms wary of proposed Singapore fake news law

Coalition of tech brands says it’s “deeply disappointed” over bill calling for up to S$1 million fines for social networks.

The Work

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Pornhub unveils new genre of 'pollinator porn' to help save bees
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2 days ago

Pornhub unveils new genre of 'pollinator porn' to help save bees

Adult entertainment website wants to preserve bee fornication to help planet survive.

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Can Cadbury's new 'Symbol For All' stand against racism?
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2 days ago

Can Cadbury's new 'Symbol For All' stand against racism?

Cadbury hopes its new symbol can come to be used to promote cultural inclusivity following years of negative social media trolling.

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Pantene challenges the hair police in Japanese schools
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3 days ago

Pantene challenges the hair police in Japanese schools

A new instalment in an ongoing campaign aims to spark conversation between students and teachers around the importance of self-expression.

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When 'chewing the scenery' is literal
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4 days ago

When 'chewing the scenery' is literal

A bonkers video about Thai termites gets attention far beyond the local market.

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See the top YouTube ads in 12 APAC markets
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3 days ago

See the top YouTube ads in 12 APAC markets

Apple, Ikea, Vivo, Kia, Panasonic, Lazada, 7-Eleven and more appear in this month's list of the top ad video in each of 12 APAC markets.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Women Leading Change 2019
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Jun 4, 2019
Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

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CampaignComms
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Jun 12, 2019
Hong Kong

CampaignComms

CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.

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PR Awards Asia 2019
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Jun 12, 2019
Hong Kong

PR Awards Asia 2019

The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.

PARTNER CONTENT