We know we have to compete for users’ trust: WhatsApp's Will Cathcart
Tech giant is conducting an 'experiment' to measure the repercussions of removing news publishers from search results, as part of its battle against proposed regulation in Australia.
Grace Ho will head direct digital business and portfolios for the wealth and asset management company in Asia.
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
Catch up on news from (deep breath) Ampverse, Essence, Mindshare, M&C Saatchi Sport and Entertainment, Hong Kong Fire Services Department, Weber Shandwick, Havas Group, GroupM, AIA, Bravery Communications, Neon Leaders, Dentsu, Gusto Luxe, PHD, Publicis Groupe, L'Oreal, The Civil Aviation Authority of Singapore and Epsilon.
Karen Coleman is a modern-day picture of a good leader: solutions-focused, unwavering, adaptable, and empathetic. And the results don’t lie.
Edelman’s annual global trust barometer was unveiled on Wednesday (January 13).
In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced.
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.
Event was cancelled last year due to the coronavirus pandemic.
Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
YEAR IN REVIEW: From briefing an agency to reaching Gen Z to social listening, these are the five most-viewed lessons to date in our Crash Course video series, which provides five-minute practical lessons from APAC experts.
Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.
INSPIRATION STATION: AKQA and Jung von Matt incorporate weather data and forecasting into Vivaldi's renowned score to make the impact of climate change audible for symphonygoers.
Hong Kong residential property 21 Borrett Road targets high-wealth consumers with a film from Always Marketing and Sweetshop director John S Park.
Get your mind out of the gutter, a funny campaign by Wunderman Thompson urges.
The Aussie singer and personality shines in a new social-led Nestlé campaign.
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter.
Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
As the conversation around diversity has rightfully gained momentum, many organisations have tackled this in the same way we do everything — with a good scorecard. While discrimination and inequality exist in some parts of the industry and need to be addressed, diversity and inclusion is complex, nuanced and can be hard to unequivocally capture on a scorecard, says Lee Walsh, senior vice president, head of media, APAC, at global media agency Essence.
12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.