Advertising, Marketing, Media, Digital, PR News & more

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APAC weakness weighs on Dentsu earnings

"There are no green shoots of recovery" in China or Australia, Dentsu said, as ...

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Hakuhodo invests in Thai digital agency Winter Egency

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Dentsu details group management structure, leadership

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Tencent profits drop 13% as media ad revenue suffers

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Prodigious Singapore appoints CCO

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Advertising

15 hours ago

Robert Sawatzky

APAC weakness weighs on Dentsu earnings

"There are no green shoots of recovery" in China or Australia, Dentsu said, as organic growth declined.

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Digital

12 hours ago

Robert Sawatzky

Hakuhodo invests in Thai digital agency Winter Egency

W/E to become consolidated subsidiary of Hakuhodo by end of January.

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Dentsu details group management structure, leadership

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Advertising

13 hours ago

Matthew Miller

Dentsu details group management structure, leadership

The Japan-based giant added some detail to its new "pure holding company" structure.

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Tencent profits drop 13% as media ad revenue suffers

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Advertising

18 hours ago

Jessica Goodfellow

Tencent profits drop 13% as media ad revenue suffers

A plummet in Tencent's media advertising revenues pulled down its total profit to its lowest point this year.

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22 hours ago

Prodigious Singapore appoints CCO

The creative production arm of Publicis Groupe hired Shayne Pooley, most recently ECD of Ogilvy Redworks. See this and all the week's people moves and business wins.

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How should brands deal with employee activism?

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20 hours ago

Surekha Ragavan

How should brands deal with employee activism?

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

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Productising: Enough with thinking; create something

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Advertising

20 hours ago

Hyungkyun Oh

Productising: Enough with thinking; create something

Ideally, utility, scale and relevance need to come together, says Cheil's associate creative director, who helped develop the award-winning Firevase.

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Examining blockchain: uses in advertising, media and beyond

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Insight

1 day ago

Jessica Goodfellow

Examining blockchain: uses in advertising, media ...

First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.

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Media

1 day ago

Robert Sawatzky

GroupM names new CEO for Northeast Asia

Michael Beecroft, currently Mindshare's chief investment officer for APAC, will take up a new role for GroupM leading Japan and Korea in the new year.

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Digital

18 hours ago

Omar Oakes

TikTok: social media in the fast lane

It has up to 625 million active users, but you're probably not one of them. So, what is it about TikTok that makes it so popular among youth, and does it present brands with a viable alternative to Facebook, Twitter, Instagram and Snapchat?

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Advertising

20 hours ago

Women to Watch 2019: Belinda Murray

Meet Belinda Murray of BWM Dentsu Melbourne and 39 other Women to Watch in APAC marketing and communications.

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Sharethrough to pull out of Europe under weight of GDPR

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Advertising

17 hours ago

Sharethrough to pull out of Europe under weight of GDPR

Native advertising platform Sharethrough is reportedly closing its European operations after suffering "severe" losses since data regulation framework GDPR has come into play.

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Why luxury’s hidden value drivers matter to brands

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Marketing

19 hours ago

Daniel Langer

Why luxury’s hidden value drivers matter to brands

People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly.

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Media

23 hours ago

Campaign India Team

GroupM promotes two in India

GroupM India appoints Sidharth Parashar as president for investments and pricing and Ashwin Padmanabhan as president for partnerships and trading.

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Health sites sharing personal data with Google, Facebook and Amazon

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Advertising

1 day ago

Ben Bold

Health sites sharing personal data with Google, ...

Financial Times has conducted thorough investigation into apparent breaches of privacy laws.

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.

Focus

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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

Events

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Advertising

Nov 27, 2019

Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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