The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like ...

IPG becomes first company to integrate Adobe GenStudio ...

Creative Minds: Rosie Stone on becoming an unexpected ...

Where is China’s gaming industry headed next?

Uber names new ANZ head of marketing as Andy Morley ...

20 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

19 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

1 day ago

Creative Minds: Rosie Stone on becoming an ...

The Leo Burnett creative made quite a U-turn from writing Justin Bieber articles to solving briefs, creating campaigns and finding 'aha' moments in advertising. Here's her story.

20 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

18 hours ago

Uber names new ANZ head of marketing as Andy Morley ...

Uber has appointed a new marketing lead for its Australia and New Zealand teams, replacing Andy Morley, who is now serving as director of marketing for Uber & Uber Eats APAC.

1 day ago

What the Disney—Reliance merger means for marketers in India

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

1 day ago

VML global CEO Jon Cook on innovating amid WPP cutbacks

In a candid conversation with Campaign US editor-in-chief Alison Weissbrot at Campaign Convene, Cook touched on how VML is improving its innovation tools despite pressures from WPP to become more efficient.

1 day ago

Raahil's blog: Thank you Campaign India!

As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication.

2 days ago

Disney merges media business with Reliance in $8.5 ...

The partnership will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement.

1 day ago

Women Leading Change Awards 2024 deadline is nearing

It’s not too late to recognise outstanding women who change, innovate and lead the way in marketing and communications—but be quick—the final entry deadline is March 6.

2 days ago

Parsing the gap: Agencies grapple with pay ...

Australia has published an employee gender pay gap report for the first time. Advertising fares better than the construction, banking, and consulting industries. However, top holding companies have gaping holes in their pay structure where equity should sit.

2 days ago

Stagwell revenue dips 6.7% in Q4 2023

For all of last year, the holding company’s revenue declined by 5.9%.

2 days ago

Ten questions with Ingrid Verschuren: Head of Data ...

As the generative AI boom sweeps over the media industry, Campaign catches up with Dow Jones' Ingrid Verschuren to discuss how the news and finance conglomerate is embracing artificial intelligence and navigating both its threats and opportunities.

2 days ago

You belong with me: Gen Z leads the Swiftie surge ...

As Taylor Swift gears up to spend the next 12 days in the Lion City, YouGov's new findings reveal that it's Gen Z, not millennials, who are truly in their Swiftie eras on all-things TayTay in 2024.

2 days ago

Spikes Asia announces Innovation Spikes 2024 shortlist

This year's shortlist includes 11 entrants from six countries including India, Japan, Australia, Singapore and South Korea.

Agency of the Year 2023

Dec 11, 2023

Agency of the Year 2023

See the full wrap-up of shortlists and winners for this year's AOY 2023, as well as all the detailed analysis for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea here.

Dec 8, 2023

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

Dec 7, 2023

Agency of the Year 2023 winners: Asia-Pacific / Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards.

Dec 5, 2023

Agency of the Year 2023: Greater China winners

Catch all the winners from the Greater China region of Campaign's 2023 Agency of the Year awards.

People to watch

Nov 21, 2023

40 Under 40 2023: Top-tier marketing talent ...

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

Oct 25, 2023

Women to Watch Asia Pacific 2023: The marcomms ...

Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.

Oct 20, 2023

Tech MVP 2023: Presenting the Most Valuable ...

A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.

May 16, 2023

APAC Power List 2023: Meet the region's 50 most ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

The Work

2 days ago

The Economist targets younger audience with OOH campaign

Campaign includes new tagline 'Independent journalism for independent thinking'.

3 days ago

Ogilvy ANZ unpacks the 'Science of Feeling Good' in Laser Clinics Group campaign

Rolling out globally from ANZ to Canada and the UK, the campaign focuses on empowering individuals of all sizes, shapes, genders and backgrounds to embrace aesthetic treatments to feel bolder in their skin.

4 days ago

Air India soars above the mundane with new in-flight safety campaign

Ascending above the monotony of routine onboard safety videos, the film, crafted by McCann Worldgroup, takes India's diverse fabric and creative prowess to greater altitudes.

Feb 25, 2024

LinkedIn’s first campaign for Premium highlights professional development

EXCLUSIVE: LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills.

Feb 22, 2024

New SkillsFuture campaign encourages Singaporeans to upskill as job market slows

Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.

Focus

Discover the winners of the YouTube Works Awards SEA

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Events

May 14, 2024
Marina Bay Sands

Campaign360 2024 Singapore

Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.

Apr 11, 2024
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Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 30, 2024
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Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

May 14, 2024
Venue to be announced

Women Leading Change Awards 2024

Honouring remarkable women who promote diversity, inclusion, and equality.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE