Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview

Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes ...

Lindsey Evans: 'See uncertainty as opportunity'

Cannes Lions entries rise 'reflecting strong global ...

PR Awards Asia-Pacific 2025: Winners announced

2025 Cannes Contenders: RGA creatives weigh in

4 hours ago

Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview

Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.

4 hours ago

Lindsey Evans: 'See uncertainty as opportunity'

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.

4 hours ago

Cannes Lions entries rise 'reflecting strong global ...

Entries from Latin America are up by 16%.

3 days ago

PR Awards Asia-Pacific 2025: Winners announced

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

2 days ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.

3 days ago

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextensio...

The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.

2 days ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

3 days ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.

2 days ago

Check out this week's people moves and account wins

PHD, Cheil, Starcom, AKQA, Grey, WPP Media, Mutant, Archetype, and more, in our weekly collection of people moves and account wins.

3 days ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

3 days ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

4 days ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

2 days ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

4 days ago

Mars to switch $1.7 billion media account out of WPP

Review concludes after an eight-month competitive process.

4 days ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.

Agency Report Cards 2024

2 days ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

3 days ago

Agency Report Card 2024: MullenLowe

In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.

4 days ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

Jun 9, 2025

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Market Shake-ups

May 30, 2025

Mindshare, EssenceMediacom China chiefs exit

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

May 22, 2025

GroupM tells staff about redundancies as restructure...

Employees being informed this week about roles at risk of redundancy.

May 19, 2025

Why has GroupM lost its way for so long? The buck ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

May 14, 2025

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

The Work

2 days ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

Jun 9, 2025

Got2be and Jung von Matt Nerd launch Roblox games for Pride month

Activation features two games based on the history of the LGBTQ+ movement.

May 30, 2025

Can’t find a clean public toilet? Buktupup to the rescue

BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.

May 28, 2025

Can a 'winter internship' persuade Aussies to love winter?

The campaign by Tourism Tasmania brings to life 10 winter experiences, each designed to challenge perceptions of winter to travellers.

Focus

Unlocking China Opportunities

Your Guide to Understanding Evolving Consumer Preferences by Alibaba

Getting real How eos became Gen Z’s most-loved ...

Behind the scenes of the most effective marketing campaign in the world

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

May 27, 2025
Marina Bay Sands

Campaign360 2025 Singapore

Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.

May 12, 2025
Bangkok

MediaWorks 2025

MediaWorks 2025 Returns to Bangkok from 12-14 May

May 27, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE