We know we have to compete for users’ trust: WhatsApp's Will Cathcart
The global head of WhatsApp explains to Campaign the new privacy policy changes, ...
Digital
12 hours ago
We know we have to compete for users’ trust: WhatsApp's Will Cathcart
The global head of WhatsApp explains to Campaign the new privacy policy changes, what the business is doing to retain its customers’ trust and more...
Advertising
2 days ago
Ad verification 101
Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?
Digital
2 days ago
Google tests hiding news outlets in search in Australia
Tech giant is conducting an 'experiment' to measure the repercussions of removing news publishers from search results, as part of its battle against proposed regulation in Australia.
Digital
2 days ago
Manulife Investment Management's Asia CMO promoted ...
Grace Ho will head direct digital business and portfolios for the wealth and asset management company in Asia.
Marketing
2 days ago
Philips puts $300 million global integrated account ...
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
Advertising
3 days ago
Anil Kapoor: the brands I work with become family
The Bollywood star speaks to Campaign about why he endorses the brands he does, why he enjoys working on ads, and how important it is not to take yourself too seriously
Marketing
2 days ago
Rebrand for Shangri-La's Jen chain includes ...
REBRANDING EXERCISES: A logo meant to be inclusive for both Chinese and English speakers anchors a full rebrand by Design Bridge Shanghai.
2 days ago
A busy week in our roundup of people moves and ...
Catch up on news from (deep breath) Ampverse, Essence, Mindshare, M&C Saatchi Sport and Entertainment, Hong Kong Fire Services Department, Weber Shandwick, Havas Group, GroupM, AIA, Bravery Communications, Neon Leaders, Dentsu, Gusto Luxe, PHD, Publicis Groupe, L'Oreal, The Civil Aviation Authority of Singapore and Epsilon.
2 days ago
40 under 40 2020: Karen Coleman, Archetype
Karen Coleman is a modern-day picture of a good leader: solutions-focused, unwavering, adaptable, and empathetic. And the results don’t lie.
Digital
2 days ago
Edelman’s ‘new era of information bankruptcy’: An ...
Edelman’s annual global trust barometer was unveiled on Wednesday (January 13).
Advertising
2 days ago
How adtech helped to radicalise the US
The digital advertising ecosystem has played a role in promoting hate and division, the author of the Ad Contrarian blog writes.
Marketing
2 days ago
McCann Worldgroup’s Rob Reilly to join WPP as ...
WPP is recommitting to creativity with the new hire.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Marketing
3 days ago
P&G’s Marc Pritchard: Brands are spending ‘too much ...
In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced.
Digital
3 days ago
Dentsu confirms iProspect will swallow Vizeum in ...
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.
Advertising
3 days ago
Cannes Lions will go ahead in person, organisers ...
Event was cancelled last year due to the coronavirus pandemic.
People to watch
Advertising
Nov 18, 2020
40 Under 40 2020: Top-tier talent transforming ...
Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.
Advertising
Aug 18, 2020
Get to know the 2020 Women to Watch
Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.
Marketing
Jun 29, 2020
Power List 2020: Asia-Pacific's 50 most influential ...
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
Front and Centre
Nov 28, 2019
40 under 40 2019: Asia-Pacific's top rising talent
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
Campaign Crash Course
Advertising
2 days ago
Ad verification 101
Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?
Analysis
Dec 18, 2020
Campaign Crash Course: Your favourite teachers and ...
YEAR IN REVIEW: From briefing an agency to reaching Gen Z to social listening, these are the five most-viewed lessons to date in our Crash Course video series, which provides five-minute practical lessons from APAC experts.
Marketing
Dec 11, 2020
How best to partner with other brands on new ...
Sometimes the best way to create a brand movement is to team up with other brands that already have something you need. Culture Group's Michael Patent tells us how to make it work.
Advertising
Dec 3, 2020
How does header bidding work, and what are the ...
Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.
The Work
PR
2 days ago
Vivaldi's Four Seasons reimagined for 2050 with climate data
INSPIRATION STATION: AKQA and Jung von Matt incorporate weather data and forecasting into Vivaldi's renowned score to make the impact of climate change audible for symphonygoers.
Advertising
2 days ago
'Life at its peak': A cinematic appeal to the select few
Hong Kong residential property 21 Borrett Road targets high-wealth consumers with a film from Always Marketing and Sweetshop director John S Park.
Advertising
3 days ago
Tinder promises 'friends with benefits' (but not the kind you're thinking of)
Get your mind out of the gutter, a funny campaign by Wunderman Thompson urges.
Digital
3 days ago
Nescafé Australia campaign makes full use of Sophie Monk’s charm
The Aussie singer and personality shines in a new social-led Nestlé campaign.
Advertising
4 days ago
Uber Eats puts island tour guides to work
Guides from the Cook Islands, who don't have a lot going on these days, do an admirable job giving folks a tour of a new Whopper available from Hungry Jacks, in this campaign from Special Group.
Focus
Diversity Hub: Campaign Leading Change
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.
Leadership Hub: 2020 Power List
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
LEO Digital Network: Reshape Communications
Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.
Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Events
Advertising
Feb 22, 2021
Spikes Asia X Campaign 2021
For the first time, Spikes Asia is partnering with Campaign Asia to offer the APAC creative community access to four days of live and on-demand content focused on branded creative communications and marketing effectiveness.
_269+x+179.png&h=268&w=401&q=100&v=20170226&c=1)
Advertising
Apr 15, 2021
Digital360 Fesitival 2021
Digital360 Festival is Campaign’s flagship conference, workshop and awards programme in China, dedicated to the digital marketing industry, celebrating and showcasing innovators who are at the cutting-edge of change.
_269+x+179.png&h=268&w=401&q=100&v=20170226&c=1)
News
Apr 15, 2021
Digital Media Awards 2021
Digital Media Awards is back to celebrate the continuing growth and development of digital marketing in Greater China!
PARTNER CONTENT
PROMOTED
Dec 17, 2020
Most creative and memorable campaigns on Twitter: ...
If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
Dec 16, 2020
Myth busting: Header bidding
Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
PROMOTED
Dec 15, 2020
Building diversity beyond scorecards
As the conversation around diversity has rightfully gained momentum, many organisations have tackled this in the same way we do everything — with a good scorecard. While discrimination and inequality exist in some parts of the industry and need to be addressed, diversity and inclusion is complex, nuanced and can be hard to unequivocally capture on a scorecard, says Lee Walsh, senior vice president, head of media, APAC, at global media agency Essence.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
Dec 10, 2020
Covid has “accelerated digital transformation from ...
12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.
Most Read
BY PR NEWSWIRE