AB InBev demands 'punishing payment terms' in upcoming global media review
"I would not be surprised if some major media agency groups got together and ...
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Media
3 hours ago
AB InBev demands 'punishing payment terms' in upcoming global media review
"I would not be surprised if some major media agency groups got together and agreed to reject this brief."
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Marketing
2 hours ago
The risk in China’s huge influencer economy
Recent stumbles by KOL facilitators in China show the market is still fluid.
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Advertising
2 days ago
Facebook sues HK company over fraud
Facebook has notified hundreds of thousands of users that their accounts may have been compromised by the malware scheme.
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Advertising
2 days ago
Cannes Lions selects five APAC jury presidents
US and UK still dominate list of jury leaders, but women outnumber men for the first time.
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Advertising
2 days ago
Dataxu retreats from Asia following acquisition by Roku
It is believed that all staff across the adtech firm's Sydney and Singapore offices have been let go.
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Advertising
2 days ago
Catch up on all the Agency of the Year news
The Japan / Korea and South Asia awards have already taken place, with events in Shanghai and Singapore coming up next week.
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Advertising
2 days ago
Ogury raises US$50 million to support international ...
Mobile adtech firm Ogury has raised US$50 million in funding which it will use to accelerate its growth across its new and existing offices in APAC, Europe and the US.
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Advertising
Nov 28, 2019
Asia-Pacific's top rising talent
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
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Marketing
2 days ago
China FMCG imports buoyant
TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.
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Advertising
2 days ago
M&C Saatchi founders buy £1m in shares to show ...
David Kershaw, Jeremy Sinclair and Bill Muirhead have increased their stakes.
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Advertising
3 days ago
Google to stop political ads from running in Singapore
Singapore's opposition political group said the "shocking" move would deprive voters of information ahead of the looming election.
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PR
3 days ago
Huawei loses 'love' in China over cold PR response ...
The company's legally focused response lacked empathy, according to both the public and PR experts Campaign spoke to, and the company's image has suffered as a result.
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PR
3 days ago
Rethinking public affairs amid a lack of trust in ...
Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.
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Advertising
3 days ago
Publicis Groupe appoints new CEO in Sri Lanka
Former Grey Group SVP Sanjay Chaudhari assumes new role as Arosha Perera steps down as CEO of Leo Burnett, Sri Lanka.
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Advertising
3 days ago
How emotional AI can benefit businesses
Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.
People to watch
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Front and Centre
Nov 28, 2019
40 under 40 2019: Asia-Pacific's top rising talent
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
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Advertising
Sep 23, 2019
Presenting the 2019 Women to Watch
Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
The Work
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Advertising
3 days ago
You can't stay mad if your mouth is stuffed with Mini Oreos
That's just science, as this fun ad by FCB Jakarta proves.
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Advertising
Dec 3, 2019
This dessert-driving drama is deviously hard-hitting
Christmas-themed campaign from NRMA Insurance and Colenso BBDO highlights a case of misplaced priorities when it comes to driving habits.
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Advertising
Dec 2, 2019
Why does Singtel hate teenagers so much?
Merry Christmas, you ungrateful, self-centred cretins.
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Advertising
Dec 3, 2019
Can you solve the mystery in this short film from HarperCollins?
Yes? No? Maybe? Eight-minute thriller by Taproot Dentsu India celebrates crime fiction.
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Advertising
Dec 2, 2019
Bose campaign for India tries to show great sound
THE WORK: 'Audio for life' by Grey Singapore for Bose.
Focus
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Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Stranger things: A reporters' notebook of WTF items
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Marketing
Nov 18, 2019
Fish curry KitKat? Gimme a break...
Product innovation or publicity stunt? Let your taste buds decide...
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Marketing
Sep 17, 2019
Taobao Festival launches world's first rocket ...
STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.
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Advertising
Sep 16, 2019
FCB NZ copywriter hires clown for redundancy meeting
A clown enters our WTF files for the first time, and yes, there are fake tears involved.
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News
Aug 19, 2019
Does the dictionary have a word for odd cross-promot...
L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)
Events
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Advertising
Nov 27, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 12, 2019
Southeast Asia Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
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Advertising
Dec 12, 2019
Australia/New Zealand Agency of the Year Awards 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
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PROMOTED
4 days ago
PMPs in the era of new age programmatic
While OMPs are still obvious channels to delivering programmatic campaigns, private auction deals are fast gaining traction. What are the private auction deals available in the market right now?
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PROMOTED
Nov 27, 2019
Miaozhen Systems maps China’s complex digital ...
The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend.
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PROMOTED
Nov 25, 2019
What are the top 5 trends reshaping DOOH in Asia?
DOOH media is rapidly evolving as it becomes an industry standard, says Divya Acharya, APAC, director of products and solutions, Xaxis
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PROMOTED
Nov 22, 2019
Five ways your brand can win consumer hearts and minds
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement.
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Most Read
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6 Agency of the Year Awards 2019
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