Premium

Ogilvy appoints capability leads

Move sees four execs taking on additional roles guiding advertising, customer ...

Premium

Wunderman Thompson announces new APAC CEO hire

Premium

MediaCom and Publicis Groupe top Recma new-business rankings

Premium

Dentsu to launch digital OOH company with Docomo

Premium
Ogilvy appoints capability leads
Premium
3 hours ago

Ogilvy appoints capability leads

Move sees four execs taking on additional roles guiding advertising, customer experience and commerce, partnerships, and PR and influence.

Premium
Wunderman Thompson announces new APAC CEO hire
Premium
4 hours ago

Wunderman Thompson announces new APAC CEO hire

Leadership change sees John Gutteridge take a new role and Caspar Schlickum depart.

Premium
MediaCom and Publicis Groupe top Recma new-business rankings
Premium
4 hours ago

MediaCom and Publicis Groupe top Recma new-business ...

Performance mainly down to Mars and Adidas wins for MediaCom and $2 billion GSK account for Publicis.

Premium
Dentsu to launch digital OOH company with Docomo
Premium
1 day ago

Dentsu to launch digital OOH company with Docomo

The new $46 million venture, called Live Board, will allow clients to buy out-of-home placements in Japan based on impressions while enabling interaction between billboards and smartphones.

Premium
5 key trends from CES 2019
Premium
2 hours ago

5 key trends from CES 2019

Unruly’s futurist Elena Corchero highlights the most exciting developments brands should be paying attention to from this year's tech extravaganza.

Premium
Online grocer deploys flying fish in bid for 'Freshness recognition'
Premium
3 hours ago

Online grocer deploys flying fish in bid for ...

The Secret Little Agency provides a fresh approach to grocery-store advertising.

Premium
Isobar Taiwan absorbs CRM data agency AAA
Premium
1 day ago

Isobar Taiwan absorbs CRM data agency AAA

Move aimed at bolstering Isobar's end-to-end data consulting offering.

Premium
Briefs: Cogs, Adjust, Propel Manila, Vamp, GCI Health, VMLY&R, more
Premium
4 hours ago

Briefs: Cogs, Adjust, Propel Manila, Vamp, GCI ...

We're constantly adding people moves and account news to our weekly digest.

Premium
APAC Power List: Peggy Fang Roe of Marriott International
Premium
6 hours ago

APAC Power List: Peggy Fang Roe of Marriott ...

Read about Peggy Fang Roe and the 49 other standouts who made our inaugural list of the region's most influential marketers.

Premium
Pantene uses a big-hair baby to celebrate individualism
Premium
1 day ago

Pantene uses a big-hair baby to celebrate individualism

The shampoo brand has jumped on the popularity—and surprising controversy—of Japanese Instagram star Baby Chanco.

Premium
YDM Thailand acquires FCB Bangkok
Premium
1 day ago

YDM Thailand acquires FCB Bangkok

The 35 staff at FCB Bangkok will begin working in collaboration with YDM Thailand, effective immediately.

Premium
Navigating luxury in China: advice from the front line
Premium
1 day ago

Navigating luxury in China: advice from the front line

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.

Premium
Dentsu Aegis confirms death of Indonesia employee at company offsite
Premium
2 days ago

Dentsu Aegis confirms death of Indonesia employee ...

Isobar employee passed away following evening of drinking at retreat.

Premium
Hakuhodo joins forces with Serviceplan and Unlimited
Premium
2 days ago

Hakuhodo joins forces with Serviceplan and Unlimited

The agency joins into a pre-existing partnership between Germany-based Serviceplan and UK-based Unlimited.

Who made the cut in 2018

Premium
Agency of the Year Awards 2018
Premium
Dec 14, 2018

Agency of the Year Awards 2018

See all the shortlists, winner lists, photos and analyses for the 2018 Agency of the Year Awards and Agency Network of the Year Awards.

Premium
Full Asia-Pacific marketer Power List revealed
Premium
Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

Premium
40 Under 40: Presenting the class of 2018
Premium
Oct 23, 2018

40 Under 40: Presenting the class of 2018

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

Premium
Presenting the 2018 Women to Watch
Premium
Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

The Work

Premium
Singtel really likes revamping old songs
Premium
1 day ago

Singtel really likes revamping old songs

Selling Singtel Power in the same way you sold broadband? Meh.

Premium
You won't believe the latest apparel craze to hit Japan
Premium
1 day ago

You won't believe the latest apparel craze to hit Japan

Just kidding. It's actually a campaign for the D&AD awards.

Premium
Tiger Beer shows a little more spark in Malaysia
Premium
2 days ago

Tiger Beer shows a little more spark in Malaysia

A young man first defies and then (spoiler alert) wins over his father in an Ogilvy Malaysia campaign apparently influenced by Ad Nut (!).

Premium
Innuendo can sell anything, even AirAsia flights
Premium
Jan 9, 2019

Innuendo can sell anything, even AirAsia flights

Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.

Premium
Bank of East Asia celebrates 100th birthday with new ad
Premium
Jan 7, 2019

Bank of East Asia celebrates 100th birthday with new ad

The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.

Focus

Premium
Xaxis: Delivering Outcome-driven Content
Premium

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Premium
Brand Champions, Bold Partnerships
Premium

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Premium
Big Brands, Brave Content
Premium

Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

Asia-Pacific YouTube Ads Leaderboard

Premium
Here's the latest Asia-Pacific YouTube Ads Leaderboard
Premium
1 day ago

Here's the latest Asia-Pacific YouTube Ads Leaderboard

Jolibee, Apple, Samsung, Sino Group, Vivo, Lotte, Shopee, Resorts World Sentosa and more feature in this month's list of the top ad video in each of 12 APAC markets.

Premium
See the latest APAC YouTube Ads Leaderboard
Premium
Dec 21, 2018

See the latest APAC YouTube Ads Leaderboard

Samsung, Nescafe, Bilbil.com, Google, Celcom Axiata, OPPO, Zalora, Gunny Mobi and more appear in this month's list of the top ad video in each of 12 APAC markets.

Premium
Here's the latest APAC YouTube Ads Leaderboard
Premium
Nov 23, 2018

Here's the latest APAC YouTube Ads Leaderboard

Apple, HSBC, Honda, Shopee, Glico, Mitsubishi, Lifebuoy and more appear in this month's list of the top ad video in each of 12 APAC markets.

Premium
See the latest Asia-Pacific YouTube Ads Leaderboard
Premium
Sep 18, 2018

See the latest Asia-Pacific YouTube Ads Leaderboard

Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.

Events

Premium
Event Marketing Awards 2019
Premium
Mar 19, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

Premium
Digital Media Awards 2019
Premium
Mar 28, 2019
Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

Premium
DigitalWorks 2019
Premium
Mar 28, 2019
Shanghai

DigitalWorks 2019

DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.

Premium
MediaWorks 2019
Premium
May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

PARTNER CONTENT