Advertising, Marketing, Media, Digital, PR News & more

Tech On Me: AI reshapes newsrooms; Alibaba and Tencent forge unlikely alliances

This week, Google’s AI workshops and Alibaba’s WeChat Pay integration highlight ...

Everything you need to know ahead of Google’s antitrust ...

Singapore’s C-suite bet big on gen AI, but face stiff ...

Dentsu China overhauls leadership

OMG Australia names CMO

Tech On Me: AI reshapes newsrooms; Alibaba and Tencent forge unlikely alliances

1 day ago

Shawn Lim

Tech On Me: AI reshapes newsrooms; Alibaba and Tencent forge unlikely alliances

This week, Google’s AI workshops and Alibaba’s WeChat Pay integration highlight the growing influence of AI and the move towards greater tech collaboration.

Everything you need to know ahead of Google’s antitrust trial

4 hours ago

Reem Makari

Everything you need to know ahead of Google’s ...

With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.

Singapore’s C-suite bet big on gen AI, but face stiff challenges

1 day ago

Staff Reporters

Singapore’s C-suite bet big on gen AI, but face ...

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.

2 days ago

Staff Reporters

Dentsu China overhauls leadership

The agency announces eight new appointments and promotions, including key roles such as chief strategy officer, chief transformation and marketing officer, and new CEOs for its creative and media divisions.

1 day ago

OMG Australia names CMO

Kim Hamilton has been elevated to the newly created role. Plus, other people moves and account wins our weekly roundup.

Report: X brings on Targeted Victory for comms support

5 hours ago

Diana Bradley

Report: X brings on Targeted Victory for comms support

X taps Republican consulting firm Targeted Victory, owned by Stagwell Group, to manage the fallout from its suspension in Brazil, according to Wired.

Asia-Pacific Power List 2024: Stephanie Ng, HSBC

2 days ago

Staff Reporters

Asia-Pacific Power List 2024: Stephanie Ng, HSBC

In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.

2 days ago

Promotions and new hires across the region

In our weekly roundup, catch all the industry moves and triumphs from Yahoo, DDB Sydney, OMG Australia, ASCI, TBWA Singapore, and others.

Campaign Asia-Pacific announces key editorial appointments

1 day ago

Campaign Staff

Campaign Asia-Pacific announces key editorial ...

Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.

Publicis ANZ’s creative and media chiefs on the blurry lines of agency disciplines

2 days ago

Rahat Kapur

Publicis ANZ’s creative and media chiefs on the ...

‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.

Fashion, fair trade, and fierce inspiration: Inside the creative mind of Hinako Kawai

1 day ago

Staff Reporters

Fashion, fair trade, and fierce inspiration: Inside ...

The Hakuhodo designer is as comfortable getting lost in Shibuya’s music bars as she is soaking in books on Thai beaches—with a creative process that draws from personal experiences and a passion for innovative solutions.

How to leverage the convergence of affiliate and influencer marketing

1 day ago

Cristy Garcia

How to leverage the convergence of affiliate and ...

Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com CMO, Cristy Garcia.

Amazon splits global media between GroupM and OMG after a decade with IPG

2 days ago

Shauna Lewis

Amazon splits global media between GroupM and OMG ...

Account is estimated to be worth $5 billion.

FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China

3 days ago

Minnie Wang

FAW Audi hands creative account to Dentsu Creative ...

Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.

Why brands shouldn't dismiss advertising alongside news content

3 days ago

Shawn Lim

Why brands shouldn't dismiss advertising alongside ...

Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.

The CMO's MO

Aug 13, 2024

Nikita Mishra

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: Alice Au thinks the marketing funnel has

Jul 10, 2024

Nikita Mishra

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

The CMO's MO: Southern Cross' Regan Savage on proving the value of health insurance to consumers

Jun 3, 2024

Staff Reporters

The CMO's MO: Southern Cross' Regan Savage on ...

Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.

The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change

May 15, 2024

Nikita Mishra

The CMO's MO: From AI integration to environmental ...

Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.

Agency Report Cards 2023

Aug 6, 2024

Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever

5 hours ago

Diana Bradley

Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever

It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.

JLL calls for a workplace revolution in latest campaign

2 days ago

Ad Nut

JLL calls for a workplace revolution in latest campaign

Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all—for better or worse—have personal experience with.

TM taps gen AI to in language-diverse Merdeka campaign

3 days ago

Staff Reporters

TM taps gen AI to in language-diverse Merdeka campaign

Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.

Disinfluencer launches crowdfunded disability campaign in Australia

4 days ago

Staff Reporters

Disinfluencer launches crowdfunded disability campaign in Australia

The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.

GCash puts disability front and centre in Paralympics campaign

Sep 2, 2024

Ad Nut

GCash puts disability front and centre in Paralympics campaign

GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.