Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia
With localised strategy, strong fan engagement, and Disney’s knack for storytellin...
With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
Captiv8 will join forces with the group's Influential and Epsilon.
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
After working for TBWA Sydney for over nine years, Katrina Alvarez-Jarratt has departed the agency.
In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
In a world of same-same travel ads, this one pops.
With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with declining click-through rates and the need to adapt their SEO strategies.
WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position after winning Shanghai General Motors.
The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.
Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.
Chan, who transformed OMD China into a growth powerhouse, will move from Shanghai to Singapore to take on a regional role with Stagwell.
OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.
The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.
Employees being informed this week about roles at risk of redundancy.
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
Grey will split from AKQA as part of the move.
Balter Brewing Co’s cheeky new campaign parodies motivational speeches to remind us all that good beer is within reach.
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.
In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.
Kiefer Sutherland Asks, “How Come We Never Talk About the Canadian Dream?”
Your Guide to Understanding Evolving Consumer Preferences by Alibaba
Behind the scenes of the most effective marketing campaign in the world
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
TikTok's inaugural Star Camp 2025 offers top-performing agencies in Southeast Asia the chance to supercharge growth through structured learning, strategy, and serious perks.
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.