Ogilvy names Liz Taylor as global chief creative officer
Taylor becomes first woman to hold Ogilvy's top creative position.
Advertising
8 hours ago
Ogilvy names Liz Taylor as global chief creative officer
Taylor becomes first woman to hold Ogilvy's top creative position.
Advertising
9 hours ago
Airbnb halves performance marketing spend with ...
Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.
Advertising
16 hours ago
Gojek and Tokopedia merge to form GoTo Group
The deal will be Indonesia's largest ever merger.
Marketing
18 hours ago
How Giant gives the people what they want: $16 ...
Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.
News
19 hours ago
Women Leading Change Awards shortlist revealed
See the women and companies shortlisted for the fifth annual awards, the winners of which will be announced on June 8.
Marketing
9 hours ago
Don’t like policing people and if a brand is legal, then I can promote it: Saif ...
The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television
Advertising
May 10, 2021
CMO Power List 2021: Call for nominations
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.
Advertising
19 hours ago
Cathay Pacific tries to give vaccination rates a ...
The airline encourages staff and Hong Kong people to get their jabs so they can get flying again.
Marketing
18 hours ago
Can Japan recognise strength in diversity?
Japan’s concept of what it means to be Japanese remains overly narrow. But some signs point to more inclusion and acceptance of diversity in background, mindset, struggles and choices, writes the co-CEO of Yuzu Kyodai.
Advertising
3 days ago
Dentsu organic revenue declines 2.4% in 'encouraging...
Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.
Digital
1 day ago
Is spam-busting AI tech reducing amount of hate ...
Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?
Advertising
1 day ago
Yext throws it back to the ‘90s
The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.
Digital
3 days ago
Tips for marketers to tap the gaming market
As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.
Advertising
3 days ago
Legendary Hong Kong theatre becomes a cultural icon ...
INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.
Advertising
3 days ago
Agencies and brands divided on impact of privacy ...
Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
People to watch
Advertising
Feb 3, 2021
Revealed: 20 Women to Watch in Greater China ...
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Advertising
Nov 18, 2020
40 Under 40 2020: Top-tier talent transforming ...
Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.
Advertising
Aug 18, 2020
Get to know the 2020 Women to Watch
Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.
Marketing
Jun 29, 2020
Power List 2020: Asia-Pacific's 50 most influential ...
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
Campaign Crash Course
Digital
3 days ago
Tips for marketers to tap the gaming market
As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.
Digital
May 7, 2021
Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
Advertising
Apr 30, 2021
Crash Course: Tips for dynamic creative optimisation
DCO brings marketers closer to the 'Holy Grail' of advertising with personalised ads at scale aimed at delivering the right message at the right time to the right person. This lesson shows you how it works and what to do.
News
Apr 23, 2021
Crash Course: How to crack B2B marketing
While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.
The Work
Advertising
8 hours ago
Facebook extends 'more together' thought with touching Eid film
Watch the film conceptualised by Taproot Dentsu here.
Advertising
3 days ago
Thai mom-and-pop shops get a free geo-targeted boost
With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.
Advertising
1 day ago
Heineken reignites sporting rivalries ahead of Uefa Euro 2020
Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.
Advertising
4 days ago
Baby Shark doo doo doo doo doo. LG Styler doo doo doo doo doo
Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]
Advertising
4 days ago
IAS explains ad verification in manga style
A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.
Focus
Diversity Hub: Campaign Leading Change
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.
Leadership Hub: 2020 Power List
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
LEO Digital Network: Reshape Communications
Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.
Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Events
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Digital
May 20, 2021
Digital Marketing Workshop Series: How to Build ...
A 1-day workshop designed to show you the tools and processes as to how to create intriguing digital marketing assets for your digital channels.
![[Live Webinar] Data Agility in an Evolving World](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fLive+Event+Listing+W620+x+H414.jpg&h=268&w=401&q=100&v=20170226&c=1)
Digital
May 27, 2021
[Live Webinar] Data Agility in an Evolving World
Join this live session to discover the evolving role of data in the experience era and how you leverage it to bridge the customer experience gap.
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Digital
Jun 10, 2021
Digital Marketing Workshop Series: Digital Paid ...
A 1-day workshop designed to give you the inside knowledge to manage digital paid, including programmatic media, to ensure maximum effectiveness.
PARTNER CONTENT
PROMOTED
May 6, 2021
Sorrell and Harris lead calls to reimagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit.
![Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fScreen+Shot+2021-05-03+at+9.47.20+AM.png&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
May 3, 2021
Benedict Evans: It’s 20 to 25 trillion dollars of ...
How should we think about e-commerce? What is the role of the agency in an ‘unbundled economy’ ? And where do you go to see the next big thing in tech and business? Analyst Benedict Evans divulges his insights in a conversation moderated by Haymarket Media Asia’s Atifa Silk and Facebook’s Leigh Thomas.
PROMOTED
Apr 22, 2021
Harnessing technology for customer engagement and ...
Industry insiders discuss how technology and the digitalisation of consumerism are strengthening customer engagement and retention
PROMOTED
Apr 20, 2021
Building resilient brands: marketing leaders on ...
During an invite-only roundtable, co-hosted by Campaign and InMobi, marketing leaders from across APAC discussed how the rise of mobile has helped brands navigate shifting customer journeys and business strategies, and how to thrive in a decade increasingly defined by data.
Most Read
BY PR NEWSWIRE