Premium

Havas Group restructures Asia-Pacific leadership

APAC CEO Mike Amour to leave the company with key regional markets reporting ...

Premium

Publicis China parts ways with executive following ...

Premium

GSK launches global creative review for pharma business

Premium

See it Be it finalists on female leaders they look up to

Premium

Innovation Spikes award shortlist announced

Premium
Havas Group restructures Asia-Pacific leadership
Premium
1 day ago

Havas Group restructures Asia-Pacific leadership

APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.

Premium
Publicis China parts ways with executive following subway incident
Premium
1 day ago

Publicis China parts ways with executive following ...

A video circulated on Weibo showed an angry confrontion in which the man was accused of taking 'upskirt' video.

Premium
GSK launches global creative review for pharma business
Premium
16 hours ago

GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

Premium
See it Be it finalists on female leaders they look up to
Premium
1 day ago

See it Be it finalists on female leaders they look ...

Finalists of Spikes Asia's women acceleration programme open up about the leaders who truly inspire them.

Premium
Innovation Spikes award shortlist announced
Premium
1 day ago

Innovation Spikes award shortlist announced

Six of 28 entries across APAC have made the first cut, with live judging to take place during the festival.

Premium
Commercial models must catch up to live sports consumption
Premium
1 day ago

Commercial models must catch up to live sports consumption

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.

Premium
'I’ve moved a lot of money from traditional advertising to experiences': Mastercard CMO
Premium
2 days ago

'I’ve moved a lot of money from traditional ...

"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.

Premium
All the week's people moves and business wins
Premium
1 day ago

All the week's people moves and business wins

Briefs on S4 Capital, Rice, PHD China, TBWA Singapore, MediaCom Thailand, The Works, RedEngine SCC, CampaignLab, Digitas, PHD, and MANY more.

Premium
Deliveroo appoints Initiative for global media
Premium
1 day ago

Deliveroo appoints Initiative for global media

Interpublic shop won account after competitive pitch.

Premium
HK hotel pleads for government assistance in ‘trying time’
Premium
1 day ago

HK hotel pleads for government assistance in ...

Tourism industry revenues have plunged by 40%, and local brands are taking a hit.

Premium
Women to Watch 2019: list coming on Monday
Premium
1 day ago

Women to Watch 2019: list coming on Monday

All entries have been carefully reviewed and will be unveiled to Campaign membership on Monday, September 23rd.

Premium
Making a statement: when fashion meets protest
Premium
1 day ago

Making a statement: when fashion meets protest

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

Premium
Is flexible working in adland just a pipe dream?
Premium
1 day ago

Is flexible working in adland just a pipe dream?

Can flexible working ever work in an industry historically beset by presenteeism?

Premium
APAC markets all over map on performance, viewability, fraud
Premium
2 days ago

APAC markets all over map on performance, viewabilit...

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.

Premium
HK Effie Awards: Winners and jury assessments
Premium
3 days ago

HK Effie Awards: Winners and jury assessments

See all the winners, plus judge reactions on what was praiseworthy and what the industry should think about.

People to watch

Premium
Women to Watch 2019: list coming on Monday
Premium
1 day ago

Women to Watch 2019: list coming on Monday

All entries have been carefully reviewed and will be unveiled to Campaign membership on Monday, September 23rd.

Premium
Full Asia-Pacific marketer Power List revealed
Premium
Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

Premium
40 Under 40: 2018's class of young leaders in APAC marketing and communications
Premium
Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

Premium
Presenting the 2018 Women to Watch
Premium
Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

The Work

Premium
Back-to-school shopping shouldn't be terrifying
Premium
1 day ago

Back-to-school shopping shouldn't be terrifying

THE WORK: 'Back-to-school essentials' for Sandy Hook Promise by BBDO.

Premium
See Tang Wei, James Corden, Ronaldo and more in the latest YouTube leaderboard
Premium
2 days ago

See Tang Wei, James Corden, Ronaldo and more in the latest YouTube leaderboard

Videos from SK-II, Kia, Shopee, Kao, Petronas, Samsung, Vivo, Circles Life and more appear in this month's list of the top ad in each of 13 APAC markets.

Premium
England rugby stars become samurai in World Cup ad
Premium
2 days ago

England rugby stars become samurai in World Cup ad

THE WORK: England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

Premium
Lego launches first brand campaign in 30 years
Premium
3 days ago

Lego launches first brand campaign in 30 years

THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

Premium
This mom is a real monster (but in a good way)
Premium
4 days ago

This mom is a real monster (but in a good way)

THE WORK: 'Monster' by Grey Group for Olay.

Focus

Premium
Xaxis: Delivering Outcome-driven Content
Premium

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Premium
Brand Champions, Bold Partnerships
Premium

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Premium
Big Brands, Brave Content
Premium

Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Stranger things: A reporters' notebook of WTF items

Premium
Taobao Festival launches world's first rocket restaurant in Hangzhou
Premium
4 days ago

Taobao Festival launches world's first rocket ...

STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.

Premium
FCB NZ copywriter hires clown for redundancy meeting
Premium
Sep 16, 2019

FCB NZ copywriter hires clown for redundancy meeting

A clown enters our WTF files for the first time, and yes, there are fake tears involved.

Premium
Does the dictionary have a word for odd cross-promotions?
Premium
Aug 19, 2019

Does the dictionary have a word for odd cross-promot...

L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)

Premium
Do supercar rides for orphans count as CSR?
Premium
Aug 6, 2019

Do supercar rides for orphans count as CSR?

Malaysian used-car site Carlist.my and racing academy Aylezo tout a recent event that gave kids rides in expensive cars, but little actual help.

Events

Premium
Brand Summit China 2019
Premium
Aug 29, 2019
IP Mall, Shanghai

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

Premium
Brand Exchange Thailand
Premium
Sep 4, 2019
Cielo Sky Bar & Restaurant, Bangkok

Brand Exchange Thailand

Join us at Bangkok’s premier brand marketers' gathering.

Premium
Greater China Agency of the Year 2019
Premium
Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

Premium
Japan/Korea Agency of the Year 2019
Premium
Nov 27, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

PARTNER CONTENT