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Today is 1 year 'til Tokyo2020, so we're watching our top 5 Olympic ads

Authenticity and a dollop of inspiration, it turns out, are key elements to an ...

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Snap makes gains in global expansion

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Christian Juhl to succeed Kelly Clark as Group M's ...

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OMD wins Hunliji; Essence wins ZEE5 India

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Roth: IPG off to 'solid start' with 3% organic growth in Q2

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Today is 1 year 'til Tokyo2020, so we're watching our top 5 Olympic ads
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1 hour ago

Today is 1 year 'til Tokyo2020, so we're watching our top 5 Olympic ads

Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.

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Snap makes gains in global expansion
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51 minutes ago

Snap makes gains in global expansion

User and revenue growth of the photo- and video-sharing app highest outside North America.

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Christian Juhl to succeed Kelly Clark as Group M's global CEO
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17 hours ago

Christian Juhl to succeed Kelly Clark as Group M's ...

Juhl takes over world's biggest ad buyer on 1 October.

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OMD wins Hunliji; Essence wins ZEE5 India
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2 hours ago

OMD wins Hunliji; Essence wins ZEE5 India

Plus, news briefs on Iris, Adludio, Jellyfish, TSLA, Bates CHI, TBWA Media Arts Lab and more.

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Roth: IPG off to 'solid start' with 3% organic growth in Q2
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3 hours ago

Roth: IPG off to 'solid start' with 3% organic ...

The holding company maintains financial target of 2-to-3% organic growth for 2019.

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Is this list of HK's top local brands new, or 30 years old?
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4 hours ago

Is this list of HK's top local brands new, or 30 years old?

Stalwart locals reign in HK, and enjoy surprising loyalty.

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Just over a week left for Women to Watch nominations
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2 hours ago

Just over a week left for Women to Watch nominations

Nominate the women who inspire you for Campaign's annual list celebrating the industry's top female talent. The deadline is August 2.

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TBWA launches Fabric in Sydney
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3 hours ago

TBWA launches Fabric in Sydney

Gemma Rees and Keenan Motto will lead the new agency.

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Jon Cook: ‘I was scared we would mess up Y&R or VML’
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1 day ago

Jon Cook: ‘I was scared we would mess up Y&R or VML’

Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.

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Dentsu plans to drop Aegis from name
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2 days ago

Dentsu plans to drop Aegis from name

Moving towards its 'One Dentsu' structure, changes at DAN continue, including redundancies of more senior APAC staff.

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60% of Chinese brands make KOLs their focus
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1 day ago

60% of Chinese brands make KOLs their focus

TOP OF THE CHARTS: Short-video platforms and the embedding of purchase channels into content media are also on the rise.

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BBDO taps Crystal Rix as first global marketing chief
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3 hours ago

BBDO taps Crystal Rix as first global marketing chief

Rix will also continue to serve as chief strategy officer of BBDO New York.

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A year to Tokyo 2020: which brands will win the Games?
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1 day ago

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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Gojek rebrands to reflect evolution
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1 day ago

Gojek rebrands to reflect evolution

Gojek has unveiled a rebranded logo and user interface as it looks to its “next chapter of growth”

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‘I want to pay it forward:’ Spikes Asia See It Be It leader Valerie Madon
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1 day ago

‘I want to pay it forward:’ Spikes Asia See It Be ...

Havas’ Southeast Asia chief creative speaks about adland’s progress on gender diversity, and the advice she has for future female leaders.

Asia's Top 1000 Brands 2019

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Hong Kong seeks home comforts, self-care
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2 days ago

Hong Kong seeks home comforts, self-care

Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumers in this year's top 100 ranking. We asked in-market experts to analyse some of the moves.

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Stalwart locals reign in HK, and enjoy surprising loyalty
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2 days ago

Stalwart locals reign in HK, and enjoy surprising ...

Hong Kong's favourite local brands tend to be a bit long in the tooth.

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Showing Hong Kong some love, without irking the mainland
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2 days ago

Showing Hong Kong some love, without irking the ...

Hong Kong people want their identity and culture to be recognised. But given differing viewpoints among mainland consumers, that can be a tricky tightrope act for brands.

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Few brand loyalists among HK shoppers
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2 days ago

Few brand loyalists among HK shoppers

As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.

The Work

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Fiery rebrand adds spice to Mamee's 'Slrp' noodles
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2 hours ago

Fiery rebrand adds spice to Mamee's 'Slrp' noodles

A rebranding effort by Jones Knowles Richie aims to make the Malaysian brand stand out on shelves.

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A sound rebranding for a hearing organisation
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2 days ago

A sound rebranding for a hearing organisation

Australian Hearing becomes Hearing Australia in a change orchestrated by Landor.

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StarHub is teaching an uber-emo history lesson
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2 days ago

StarHub is teaching an uber-emo history lesson

To celebrate Singapore’s 54th birthday, the telco is highlighting the overlooked women in the nation’s past.

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No thanks, Panadol, let's not 'rethink care' together
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Jul 19, 2019

No thanks, Panadol, let's not 'rethink care' together

How about you just cure my headache?

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The month's most popular YouTube ads from across APAC
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Jul 17, 2019

The month's most popular YouTube ads from across APAC

Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Brand Summit China 2019
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Aug 27, 2019
Shanghai

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

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Top 1000 Brands Briefing
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Aug 28, 2019
The Grid at Spectrum Global

Top 1000 Brands Briefing

The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Japan/Korea Agency of the Year 2019
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Dec 9, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

PARTNER CONTENT