Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation ...

The latest poignant film seeks to normalise periods as healthy changes, empowering...

‘Creators are the new Hollywood,’ declares YouTube CEO ...

APAC Power List 2024: The power players shaping the ...

Southeast’s Asia’s top 50 brands 2024

PR Awards Asia-Pacific 2024 shortlist announced

54 minutes ago

Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

51 minutes ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

2 days ago

APAC Power List 2024: The power players shaping the ...

Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.

1 day ago

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.

1 day ago

PR Awards Asia-Pacific 2024 shortlist announced

Check out the 269 shortlisted efforts for innovative campaigns, impactful storytelling, and strategic communication across the region.

1 hour ago

Fondation Émergence creates an 'anti-gay agenda' to fight for LGBTQ+ rights

The “LGBTPHOBIC Agenda” campaign by Havas Montréal documents attacks against the LGBTQ+ community.

1 day ago

L'Oréal appoints McCann as full-service digital ...

McCann Worldgroup’s 27-year partnership with L'Oréal in Thailand expands to include the L'Oréal Paris brand.

3 days ago

‘The advertising industry has been complicit in ...

Campaign360: Keynote speaker Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.

2 days ago

Can we trust ChatGPT as an analytics tool?

A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?

2 days ago

Activists 'hack' billboards to protest against ...

OOH campaign by Brandalism precedes Shell’s London AGM this month.

3 days ago

Women Leading Change Awards 2024: Winners revealed

See the full list of winners of the eighth Women Leading Change Awards.

2 days ago

Truth be told: How India's Gen Z is handling the ...

A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.

1 day ago

Sports marketing has lost its authenticity

Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.

3 days ago

Moving on from Apple 'Crush': How do we stay human ...

As the furore over Apple "Crush" moves into the rearview mirror with the tech giant apologising for the ad, the founder and creative director of Weirdo says it's time to champion the human.

4 days ago

Apple to integrate ChatGPT into the next iPhone ...

Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.

Agency Report Cards 2023

1 day ago

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

2 days ago

Agency Report Card 2023: EssenceMediacom

After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.

3 days ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

3 days ago

Agency Report Card 2023: Dentsu X

Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.

People to watch

2 days ago

APAC Power List 2024: The power players shaping the ...

Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.

Feb 21, 2024

Women to Watch Greater China 2024

Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

Nov 21, 2023

40 Under 40 2023: Top-tier marketing talent ...

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

Oct 25, 2023

Women to Watch Asia Pacific 2023: The marcomms ...

Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.

The Work

4 days ago

Oreo urges Chinese consumers to ‘stay playful’

In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.

3 days ago

How giant Renaissance paintings are redefining victory over eating disorders

Acadia Healthcare joined with Bakery to create the Every Bite a Battle campaign for Timberline Knolls.

May 13, 2024

Singtel dials up the warm fuzzies in Mother's Day film

A daughter surprises her mother with a winter holiday in this sweet, simple film.

4 days ago

McDonald’s removes smile from Happy Meal boxes to spotlight mental health

The campaign was created by Ready10 and Leo Burnett UK.

May 9, 2024

Apple's 'Crush' ad elicits backlash from marketing and PR pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.

Focus

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

May 14, 2024
Marina Bay Sands

Campaign360 2024 Singapore

Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.

Apr 11, 2024
The Executive Centre

Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 25, 2024
The St.Regis Shanghai, Jingan

Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

May 14, 2024
Marina Bay Sands

Women Leading Change Awards 2024

Honouring remarkable women who promote diversity, inclusion, and equality.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE