Agency of the Year 2023: Greater China winners

Catch all the winners from the Greater China region of Campaign's 2023 Agency of ...

Is there a case for moving away from purpose-led marketing?

'Dubai could not hold COP28 without ad and PR firms ...

Dentsu X appoints new global brand president

IPG Mediabrands’ agency Mediahub to launch in New Zealand

11 hours ago

Agency of the Year 2023: Greater China winners

Catch all the winners from the Greater China region of Campaign's 2023 Agency of the Year awards.

21 hours ago

Is there a case for moving away from purpose-led ...

SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?

19 hours ago

'Dubai could not hold COP28 without ad and PR firms ...

With one of the world’s biggest oil producers hosting this year’s COP 28 summit, climate activists are accusing the UAE of using PR and advertising narratives to position itself as a climate leader, despite failing to meet its renewable energy targets.

11 hours ago

Dentsu X appoints new global brand president

Shenda Loughnane was global MD at sister agency iProspect.

18 hours ago

IPG Mediabrands’ agency Mediahub to launch in New ...

Mediahub NZ will utilise global Mediahub and Mediabrands proprietary tools, technology and processes, teamed with local expertise across AI, data, content, performance and digital to serve the local market.

21 hours ago

Accenture Song gives hawkers a second chance at longevity in poignant new documentary

The aptly-named 'Second Servings' is an urgent appeal by the consultancy encouraging locals to protect their unique heritage and hawker culture in Singapore.

11 hours ago

Spotify lays off 17% of workforce amid cost-cutting ...

CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges.

1 day ago

Eighteen PR firms and ad agencies working on COP28 ...

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

1 day ago

The Monkeys' Tara Ford's remit expands, takes on ...

Ford has consistently taken home metals at every significant international award show including the most recent, the Dan Wieden Titanium Grand Prix at Cannes with the ‘The First Digital Nation’ for the Government of Tuvalu campaign.

1 day ago

40 Under 40 2023: Chirag Chandiramani, Starcom

Marked by a blend of innovative strategies and empathetic leadership, Chandiramani is a frontrunner in India’s digital marketing landscape.

1 day ago

A force for good? Three ways marketers can tap into ...

The critical question for marketers is not whether to use generative AI tools, but how to do so responsibly, says Avisenna Gusta, digital content producer at MediaMonks.

1 day ago

New week, new people moves and account wins

Kick-start your week with the latest developments in the world of marcomms, including updates from Mindshare, RGA Australia, Accenture Song, and more.

1 day ago

Why the best screen savers may be repulsive ones

Agency TheOr creates hard to look at 'planet saving screen savers' coinciding with COP28 to encourage more people to shut off their computer screens when dormant.

Nov 29, 2023

Accenture Song and TBWA stand out in Japan/Korea ...

TBWA Hakuhodo is crowned top creative agency in Japan, while Ogilvy takes the same title in Korea. But Accenture Song nets the most Golds overall.

4 days ago

OMD retains media duties for DFI Retail Group in APAC

Hong Kong-based retail conglomerate Dairy Farm first awarded its media account to OMD in 2019.

People to watch

Nov 21, 2023

40 Under 40 2023: Top-tier marketing talent ...

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

Oct 25, 2023

Women to Watch Asia Pacific 2023: The marcomms ...

Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.

Oct 20, 2023

Tech MVP 2023: Presenting the Most Valuable ...

A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.

May 16, 2023

APAC Power List 2023: Meet the region's 50 most ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Agency Report Cards 2022

May 26, 2023

Agency Report Cards 2022: We grade 30 APAC networks

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

May 26, 2023

Agencies need to make more effort to progress on DEI

AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.

May 8, 2023

How did agencies crack the China conundrum in 2022?

AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.

Mar 27, 2023

Agency Report Card 2022: AKQA

Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.

The Work

21 hours ago

When it rains, it pours data? Singapore digital-mobile service giga! takes the monsoon season with a twist

There's nothing worse than being cooped up inside in the rain with nothing to do. But Singaporean mobile company giga!'s cheeky new campaign with Grey is quelling monsoon-boredom one GB at a time.

1 day ago

Ogilvy Singapore brings home the very real dangers of neglecting cyber security

The integrated campaign cleverly tackles one of Singapore's most pertinent and present digital threats: The risk of losing it all in a click.

1 day ago

Royal Enfield riders yield to the mountains

'The all new Himalayan' campaign was created by Droga5 London.

3 days ago

Apple tells children’s story to illustrate new feature

Real user appears in Taika Waititi-directed film.

Nov 30, 2023

Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary ...

EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.

Focus

Discover the winners of the YouTube Works Awards SEA

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Events

Dec 5, 2023
The St. Regis Shanghai Jingan

Campaign China Summit

It's our premier international advertising and marketing event in China, offering you a one-of-a-kind opportunity to connect with 100+ industry heavyweights and senior marketers.

Apr 11, 2024
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Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 30, 2024
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Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE