Cannes Lions chairman: "I'm hoping for a really good showing from Asia this year"
Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO ...
Premium
Premium
Advertising
3 hours ago
Cannes Lions chairman: "I'm hoping for a really good showing from Asia this year"
Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO participation.
Premium
Premium
Advertising
2 hours ago
An appetite for less: What we're learning from ...
This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.
Premium
Premium
6 hours ago
One gold, little else for APAC on second night at ...
APAC work won one gold, five silvers and 15 bronzes—and got frozen out of one category altogether—on the second night of Cannes Lions 2019. Catch up on all the winners here.
Premium
Premium
Advertising
14 hours ago
What's Lovot got to do...Meet the robot powered by love
The head of stories at R/GA, the agency that's worked for the last 18 months with the founders of Lovot, an adorable robot designed to make people "truly happy" and decrease loneliness, explains the power of this "emotional technology".
Premium
Premium
Advertising
14 hours ago
Asia, it's time to move on from lazy stereotypes: Cheil
Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.
Premium
Premium
Marketing
4 hours ago
China's top local brands: Didi Chuxing rides high, OTAs draw ire
We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.
Premium
Premium
Digital
4 hours ago
Email “still an alpha channel” for marketing
Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.
Premium
Premium
PR
4 hours ago
Why AVEs are a "bullshit" PR measurement tool
Asia is behind the rest of the world in abandoning this metric, which has been proven worthless for years, says AMEC's Richard Bagnall.
Premium
Premium
Media
2 hours ago
OMD led 2018 HK media billings: COMvergence report
TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.
Premium
Premium
News
4 hours ago
Chris Hirst: Less bullshit please
The global CEO of Havas Creative says consumers don't mind being pitched but simply want it done honestly.
Premium
Premium
Advertising
10 hours ago
David Droga: This is not the 'doomsday' of advertising
Sale of Droga5 to Accenture will help it stay relevant, founder says.
Premium
Premium
Intelligence
1 day ago
Apple's sign-in: Less precision targeting, more ...
While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.
Premium
Premium
Analysis
1 day ago
At TikTok, Akira Suzuki wants to usher in a new era ...
The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.
Premium
Premium
News
1 day ago
China shuts down app blamed for generating 100 ...
A number equal to a third of China's 314 million Weibo users supposedly shared a single post by 'Little Fresh Meat' Cai Xukun, which is odd as the celebrity only has 25 million followers.
Premium
Premium
Digital
1 day ago
Huawei CEO: Trade war puts $30 billion of revenue ...
“I think both sides will suffer," Ren Zhengfei said. "No one will win.”
Cannes Lions 2019: Full coverage
Premium
Premium
Advertising
2 hours ago
An appetite for less: What we're learning from ...
This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.
Premium
Premium
Advertising
3 hours ago
Cannes Lions chairman: "I'm hoping for a really ...
Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO participation.
Premium
Premium
News
4 hours ago
Chris Hirst: Less bullshit please
The global CEO of Havas Creative says consumers don't mind being pitched but simply want it done honestly.
Premium
Premium
Advertising
7 hours ago
2019 Cannes Lions shortlists and APAC winners
Your jumping-off point for all the APAC winners at Cannes Lions 2019.
The Work
Premium
Premium
Advertising
1 day ago
Asia-Pacific YouTube Ads Leaderboard: May 2019
McDonald's, Samsung, GNX, Vivo, SK-II, Watsons, Lactum, Honor, AIS and more appear in this month's list of the top ad video in each of 13 APAC markets.
Premium
Premium
Advertising
Jun 13, 2019
Cannes contenders: APAC top picks emerge in final tally
We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.
Premium
Premium
The Work
2 days ago
What will daily life be like with 5G?
In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.
Premium
Premium
Advertising
Jun 13, 2019
Apple greets Thailand with splashes of daily colour
TBWA Media Arts Lab created seven bright videos highlighting the colours traditionally associated with each day of the week.
Premium
Premium
Advertising
Jun 12, 2019
Here's what you might eat in plastic every week
Grey Malaysia helps WWF visualise the amount of microplastics people regularly eat.
Focus
Premium
Premium
Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
Premium
Premium
Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Premium
Premium
Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Asia's Top 1000 Brands 2019
Premium
Premium
Marketing
2 days ago
China's Top 100 Brands: Chanel the most wanted—again
The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.
Premium
Premium
Marketing
2 days ago
Didi Chuxing rides high in China while OTAs incur ...
We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.
Premium
Premium
Advertising
2 days ago
Still growing: Burgeoning online retail sales ...
The digital economy is transforming consumption patterns and has become a key driver of economic growth.
Premium
Premium
Advertising
Jun 11, 2019
Presenting: Asia's Top 1000 Brands 2019
Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.
Events
Premium
Premium
Marketing
Jun 20, 2019
Dentsu Dynamo Brands Index @ Cannes Lions
Where do brands go from here?
Premium
Premium
Digital
Jun 25, 2019
Sport Focus
Taking place on June 25, Sport Focus will provide a unique platform to address the key opportunities and challenges sport marketers in China are facing today.
Premium
Premium
Creativity
Jun 26, 2019
Event360 Shanghai
Event360 arrives in Shanghai on June 26, 2019, bringing together regional event professionals and key decision makers from leading corporations and brands to learn, network and share insight on the future of business events.
Premium
Premium
Opinion
Jun 27, 2019
The Cannes Insight Session
Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.
PARTNER CONTENT
Premium
Premium
PROMOTED
2 hours ago
Great work makes waves - and Britain makes great work
In a first, the UK government has partnered with the advertising industry to showcase creative capabilities. Meet some of the great British talent taking part in the Creativity Is GREAT campaign at Cannes Lions this summer and find out what creativity means to them...
Premium
Premium
PROMOTED
22 hours ago
Championing change in the age of equality
Workforces are more diverse than ever, but we still have a long way to go, according to business leaders at a Salesforce roundtable during Campaign Asia’s Women Leading Change conference in Singapore.
Premium
Premium
PROMOTED
2 days ago
iQIYI’s secret recipe of connecting with China’s youths
Leon Chen talks marketing to China Gen Z and millennials, and iQIYI’s knack for turning the traditional into the new.
Premium
Premium
PROMOTED
Jun 13, 2019
The battle between global and local brands – how to ...
McCann Worldgroup presents eight stories about Asia through the lens of the Truth about Global Brands 2: Powered by the Streets study.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Premium
Premium
Premium
2 PR Awards Asia winners for 2019 revealed
Premium
Premium
Premium
Premium
5 Presenting: Asia's Top 1000 Brands 2019
Premium
Premium
6 Women Leading Change Awards winners
Premium
Premium
7 MediaMonks announces trio of APAC hires
Premium
Premium
Premium
