Advertising, Marketing, Media, Digital, PR News & more

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How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring ...

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The Trade Desk taps former AdMaster chief in China

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Mondelez consolidates global creative with WPP and Publicis

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WPP brings all Mumbai agency employees under one roof

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You don’t always need to pay to play

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How ads are used as weapons in Hong Kong protests

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Advertising

12 hours ago

Olivia Parker

How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

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The Trade Desk taps former AdMaster chief in China

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Digital

10 hours ago

Cindy Gu 谷晓丹

The Trade Desk taps former AdMaster chief in China

Calvin Chan will head up The Trade Desk's Chinese operations following the DSP's entry into the market last year.

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Mondelez consolidates global creative with WPP and Publicis

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Advertising

1 day ago

Lindsay Stein

Mondelez consolidates global creative with WPP and ...

The CPG food giant will also work with several "guest specialist agencies."

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Advertising

8 hours ago

Campaign India Team

WPP brings all Mumbai agency employees under one roof

The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.

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Marketing

15 hours ago

Emma Davey

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

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Advertising

11 hours ago

Prasad Sangameshwaran

Wendy Clark, DDB Worldwide: "I know what it feels like to be passed over for an ...

Campaign India's Prasad Sangameshwaran interviewed with DDB Worldwide's global President and CEO, Wendy Ludlow Clark, a discussion that was beamed live on Facebook. Here's the entire conversation, without any edits or cuts:

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APAC leading globally for in-app ad growth

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Advertising

16 hours ago

Staff Reporters

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

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Brands must remain silent about Hong Kong: PR chief

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Marketing

1 day ago

Surekha Ragavan

Brands must remain silent about Hong Kong: PR chief

The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.

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16 hours ago

Dentsu One names new China CEO

Dentsu Aegis Network China appointed Yuichi Toyoda as CEO of Dentsu One China. He was previously president and CEO at Dentsu One Thailand.

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Why advertisers can't afford to screw up 5G

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Advertising

14 hours ago

Katharine Hansford

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

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Top 1000 Brands Briefing: Meet your speakers

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News

13 hours ago

Staff

Top 1000 Brands Briefing: Meet your speakers

Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.

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Briefs: The Trade Desk, Publicis Groupe Singapore, Freeman, Edelman, MediaCom, more

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12 hours ago

Briefs: The Trade Desk, Publicis Groupe Singapore, ...

Keep up on people moves and business wins in our frequently updated roundup.

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Advertising

13 hours ago

Omar Oakes

Facebook lets users clear advertising data held by ...

A user can then either block the app or site from sharing data, or block all of the services in one go.

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Twitter, Facebook react to 'nefarious tactics' in HK fight

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Advertising

1 day ago

Matthew Miller

Twitter, Facebook react to 'nefarious tactics' in ...

Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.

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In Laos, consumers and advertisers find liberation online

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Front and Centre

1 day ago

Jessica Goodfellow

In Laos, consumers and advertisers find liberation ...

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

Asia's Top 1000 Brands 2019

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Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands

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Advertising

2 days ago

Olivia Parker

Coca-Cola, Uber Eats gain favour: New Zealand's top ...

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

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Digital

2 days ago

Olivia Parker

Discount local brands faring better than premium in ...

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

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Are social-media brands feeling the impact of NZ's criticism?

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Digital

2 days ago

Olivia Parker

Are social-media brands feeling the impact of NZ's ...

Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?

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Advertising

2 days ago

Nielsen

Brand-faithful, fairly optimistic and prone to ...

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.

Focus

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Behind the Brands

Aug 29, 2019

IP Mall, Shanghai

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

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Behind the Brands

Aug 28, 2019

The Grid at Spectrum Global

Top 1000 Brands Briefing

The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.

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Advertising

Dec 10, 2019

Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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