Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering ...

The end of Facebook Live Shopping: How will it impact ...

Nestle Philippines awards media mandate to GroupM's OpenMind

UM launches Pakistan office

Creative Minds: Cheil’s Jaeyun Jung on her favourite ...

1 day ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.

1 day ago

The end of Facebook Live Shopping: How will it ...

SOUNDING BOARD: Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.

1 day ago

Nestle Philippines awards media mandate to GroupM's ...

Catch up on other updates from Poly, G Squared, Wondrlab, Redhill, TBWA, Japan Airlines, Dentsu International and Tag in our weekly round-up of account wins and people hires.

1 day ago

UM launches Pakistan office

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets.

2 days ago

Creative Minds: Cheil’s Jaeyun Jung on her ...

The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.

2 days ago

Crypto ad ban in SG: How are platforms navigating it?

Even though cryptocurrency adoption has grown exponentially globally, Singapore has banned crypto platforms from advertising their products due to various reasons. We ask the industry how they're navigating this ad ban.

1 day ago

Catch up on the week's adtech news

News from Shopee, Summit Media, Accenture, BDigital, and more.

1 day ago

Metawashing: The latest buzzword taking over Web3

'Metawashing' is a process where a brand spends more time and money on marketing its virtual products, metaverse ideas, and NFTs as sustainable rather than on actually minimising its sustainability impact.

1 day ago

HyperSocial’s CEO is sorry for how ‘crying’ ...

Braden Wallake says good has come from the post, despite the criticism.

1 day ago

Is internal competition at agency groups stoking ...

Industry figures give their views on whether a root cause of adland's worsening talent drain is 'the mental health hazard' of teams within holding companies 'fighting over the client budget'.

3 days ago

Hakuhodo and DAC launch H+ to create a new ...

H+ aims to grow digital revenue outside of Japan, satisfy client needs and further integrate Hakuhodo DY's overseas holdings.

1 day ago

Meta backs drag style to showcase metaverse tech

Three aspiring designers to use VR to create looks for three drag acts.

3 days ago

Can Hong Kong regain its lustre as 'Asia's World City'?

SOUNDING BOARD: Loosening Covid restrictions, the return of Rugby Sevens, and an international banker's conference—are these the watershed moments for the revival of #BrandHongKong?

2 days ago

Attention metrics are becoming more nuanced, but ...

Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.

2 days ago

Bentley Motors appoints global lead creative agency

London-based iX given lead creative and strategic agency status.

Agency Report Cards

May 18, 2022

BBDO's ups and downs stabilises in 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.

May 17, 2022

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

May 9, 2022

Publicis Creative defends agency brands under ...

AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.

Apr 25, 2022

ADK Group’s aggressive digital drive

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.

People to watch

Jun 28, 2022

Asia-Pacific Power List 2022: Meet the region's 50 ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Jun 22, 2022

Tech MVP 2022: Presenting the Most Valuable ...

A jury of tech leaders has named five individuals as Most Valuable Professionals in technology in Asia-Pacific.

Jan 27, 2022

Presenting the 2022 Women to Watch Greater China

Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.

Nov 10, 2021

40 Under 40 2021: Proven leaders with ample ...

Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.

The Work

1 day ago

Son Heung-Min chooses ‘boldness’ in Tiger Beer campaign

Publicis unveils Tiger’s second brand film following Son’s signing as brand ambassador.

2 days ago

Li’l Deets and Jackpot drop hip-hop knowledge in car insurance ad

Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.

2 days ago

Lego hosts array of activations to celebrate '90 years of play'

Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.

3 days ago

Roger Federer keeps to his pinky promise in Barilla ad

The tennis legend surprises a young fan five years after a viral press conference moment at the US Open.

Aug 5, 2022

Adventure, romance, or sci-fi? Thailand tourism campaign has it all

Designed like a series of movie trailers, this BBDO campaign is certainly ambitious if not entirely convincing.

Focus

Campaign For Creativity

The best global content from Campaign's unrivaled editorial network in eight key markets.

Demystify the art of advertising with TikTok

Campaign Asia and TikTok for Business bring you Test with TikTok, a new content series designed to help brands and agencies across Southeast Asia get to grips with how to best employ TikTok for Business in developing their growth strategies on the platform.

Strategies for brand building and customer acquisition

This hub is a collection of exclusive insights for marketing leaders, brought to you by Nielsen and Campaign Asia. Below, you'll find in-depth analysis of key themes from Nielsen's 2022 Global Annual Marketing Report, along with more insights that will guide you in your marketing strategy for 2022.

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2022 Power List

Every year, Campaign Asia's CMO Power List pays tribute to industry leaders who aren't only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC's most influential leaders.

Events

Sep 6, 2022
Asia-Pacific

Best Places To Work Asia-Pacific 2022

Celebrate all agencies and brands' in-house departments in APAC with outstanding achievements in improving workplace cultures

Sep 30, 2022
Winner announcement date to be announced

Asia-Pacific Agency of the Year Awards 2022

APAC’s most esteemed Agency of the Year Awards returns for its 29th year of celebration with new categories!

Sep 30, 2022
Winner announcement date to be announced

Japan/Korea Agency of the Year Awards 2022

APAC’s most esteemed Agency of the Year Awards returns for its 29th year of celebration with new categories!

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