Innovation without chaos: Mars global marketing head
Andrew Clarke explains why continuing to try new things is critical for one of ...
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Advertising
16 hours ago
Innovation without chaos: Mars global marketing head
Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.
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Advertising
16 hours ago
How 6-year-olds in China re-interpreted Chevrolet's ...
Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.
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Insight
19 hours ago
The increasing Islamisation of Indonesia
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?
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Advertising
19 hours ago
Spikes Asia announces jury members (entry deadline ...
Festival reveals list of 95 jurors from across region, including 49% women.
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PROMOTED
Jul 30, 2018
Why Japan might be the most innovative place in the ...
Hakuhodo showcased stimulating work from Sony and ANREALAGE in Japan. Learn how both are using technology to enrich the human experience.
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Digital
18 hours ago
Google launches cross-device reporting feature
Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.
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18 hours ago
Indonesia's top local brands
A good price, high utility and a dash of nationalist pride go a long way in Indonesia.
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Advertising
16 hours ago
TBWA Asia launches Bolt
New production facility will incorporate Flare Studios.
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Advertising
1 day ago
Briefs: Text100 promotions, FCB KL wins Clorox
We add people moves and business wins to our weekly digest as they come in.
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Advertising
1 day ago
Briefs: Text100 promotions, FCB KL wins Clorox
We add people moves and business wins to our weekly digest as they come in.
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News
1 day ago
FCB names chief creative as new international chief
Luis Silva Dias is promoted to CEO of FCB International as Sébastian Desclée heads up new global content arm.
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Front and Centre
1 day ago
Do agencies need people with marketing degrees?
A foundation in the basics can help build an equal footing with clients, but more specific skills combined with the right personal qualities can go a lot further.
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Digital
1 day ago
How to un-break performance marketing
It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.
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News
1 day ago
Puma appoints Y&R as AOR for China
Y&R China won the business via competitive tender against five other agencies.
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Analysis
4 days ago
Tokyo plastic effort hampered by lack of comms ...
Changing people’s behaviour requires communications expertise, complains a frustrated official.
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Media
4 days ago
OMD, Starcom go head-to-head for McDonald's global ...
The two agencies are competing for the media accounts in markets including China and Australia.
FEATURED
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Advertising
Aug 9, 2018
Sorrell a 'small dot' in rearview mirror: Superunion CEO
In Asia to see how his newly formed company is settling in, Jim Prior talks to Campaign Asia-Pacific about the agency's future, the impact of a pending trade war in China and how to avoid homogeneity in an age of mass digital transformation.
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Digital
Aug 9, 2018
4 programmatic trends you must get a grip on
Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact of programmatic-guaranteed.
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Advertising
Aug 9, 2018
The pratfall effect
Book excerpt: How flaws make a brand more appealing.
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Digital
Aug 8, 2018
The device for men who would like to keep a coquettish, obedient cartoon woman in a glass prison
A story about a young fellow and his flirtatious holographic home companion. (WTF?)
The Work
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Advertising
18 hours ago
Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'?
Beloved dishes get corrupted with dust and pet fur in a fun and somewhat risky campaign for air-conditioners.
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Advertising
4 days ago
'Family fire': An excellent film about a nightmare of violence
US campaign by Droga5 coins a phrase to raise awareness of accidental gun deaths.
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Advertising
4 days ago
Indonesian singer Anggun croons for Pantene
Singer wrote the song according to brief from Grey.
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Advertising
4 days ago
Hyundai puts women in driver's seat after Saudi Arabia's ban lift
The brand moves the conversation by asking 'what's next?' for women all around the world.
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Advertising
Aug 6, 2018
Pantene: Look at these beautiful humans
The shampoo brand features a series of transgender Thai people in a new campaign.
Focus
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X-files by Xaxis
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
Brand fails: Crises, blunders and missteps
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Marketing
Aug 1, 2018
Plastic prevarication: Coles' reversal of bag ...
The Australian grocer caves in to a minority that was apparently having difficulty with the "transition" to reusable bags.
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Marketing
Jul 26, 2018
Brand Health Check: Can Clarks find its feet in APAC?
Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.
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Advertising
Jun 5, 2018
'The hunger games': Mastercard under fire for ...
Is a campaign that promises to donate 10,000 meals to children each time Messi or Neymar Jr scores "gamifying starvation"?
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Brand Health Check
Apr 9, 2018
Marks & Spencer's ending in China began a decade ago
BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?
Videos
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Events
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Country Rankings
Aug 23, 2018
Brand Summit China 2018
Brand Summit China is an exclusive opportunity for guests to learn from the best performing brands across the region.
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Advertising
Sep 6, 2018
Agency | Marketer Partnership Awards 2018
The most creative and successful campaigns are the ones that reflect a strong relationship between the client and agency. Now in its fifth year, the Agency | Marketer Partnership Awards recognises Asia-Pacific’s most effective client-agency relationships.
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Advertising
Sep 6, 2018
Top 1000 Brands Breakfast Briefing | Singapore
5000 brands, 82 categories, 14 countries. This year’s Top 1000 Brands report is back. Who took the top spots and who fell behind? As Asia Pacific’s definitive ranking on brand perception, the Top 1000 Brands report and regional events bring together the most notable brands to showcase how they are the best at what they do.
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Advertising
Sep 26, 2018
Spikes Asia Festival of Creativity
Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.
Galleries
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PARTNER CONTENT
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PROMOTED
Jul 30, 2018
Tearing down online-offline boundaries
At Cannes Lions, Tencent’s vice president opened up about the company’s recent developments in communication, smart retail and beyond.
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PROMOTED
Jul 30, 2018
Why Japan might be the most innovative place in the ...
Hakuhodo showcased stimulating work from Sony and ANREALAGE in Japan. Learn how both are using technology to enrich the human experience.
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PROMOTED
Jul 17, 2018
Singapore roundtable sheds light on new marketing ...
The event brought in APAC perspectives from both the brand and agency side of the fence.
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PROMOTED
Jul 25, 2018
Cheil marks innovation, global expansion as the way ...
Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.
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