Advertising, Marketing, Media, Digital, PR News & more

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5 of Asia's top media chiefs name their biggest challenges

Ahead of Campaign360, our flagship conference themed around the value of media, ...

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VMLY&R Malaysia head steps down

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Programmatic traders risk workload burnout: study

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Dentsu Thailand hires new creative chief from VMLY&R

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Called Pat? Get free stuff

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5 of Asia's top media chiefs name their biggest challenges

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Advertising

1 day ago

Staff Reporters

5 of Asia's top media chiefs name their biggest challenges

Ahead of Campaign360, our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business.

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Digital

14 hours ago

Faaez Samadi

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

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Programmatic traders risk workload burnout: study

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Digital

19 hours ago

Staff Reporters

Programmatic traders risk workload burnout: study

TOP OF THE CHARTS: New research from CtrlShift highlights the increasing complexities faced by programmatic traders, and the accompanying heightened risk of burnout.

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Dentsu Thailand hires new creative chief from VMLY&R

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18 hours ago

Dentsu Thailand hires new creative chief from VMLY&R

Read about Jon Chalermwong's new role and more in our weekly move & wins roundup.

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Advertising

19 hours ago

Pat Nut

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.

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Insight

1 day ago

Louise George Kittaka

How to name a new brand in an age of global business

We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.

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CMOs need to muscle in on digital transformation, Forrester says

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News

19 hours ago

David Blecken

CMOs need to muscle in on digital transformation, ...

By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.

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Why Cheuk Chiang joined upstart agency Mutiny

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Advertising

1 day ago

Faaez Samadi

Why Cheuk Chiang joined upstart agency Mutiny

New agency focused on predictive use of AI also includes former PwC and Y&R executives.

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APAC Power List: David Porter of Unilever

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23 hours ago

APAC Power List: David Porter of Unilever

Read about David Porter and the 49 other standouts who made our inaugural list of the region's most influential marketers.

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Beiersdorf expands OMD remit to additional SEA markets

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Media

1 day ago

Staff Reporters

Beiersdorf expands OMD remit to additional SEA markets

Owner of Nivea, Eucerin and La Prarie entrusts total of seven markets to the network.

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Asia, GDPR applies to you too: Tealium GM

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Analysis

1 day ago

David Blecken

Asia, GDPR applies to you too: Tealium GM

Nic Dennis foresees a new age of customer-centricity—provided that companies take the initiative to untangle their data and comply with the rules.

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Hilton chooses TBWA for regional creative

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Advertising

2 days ago

Matthew Miller

Hilton chooses TBWA for regional creative

Win follows the agency's recent success in the Singapore Airlines pitch.

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Marketers should expand their minds when it comes to data

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Advertising

2 days ago

Jonathan Edwards

Marketers should expand their minds when it comes ...

iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.

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Media

Feb 15, 2019

Staff Reporters

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

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Dentsu Aegis sees in-housing as opportunity: Tim Andree

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Advertising

2 days ago

Omar Oakes

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO, Tim Andree.

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

Set to Doris Day's hit 'Que Será Será', a TVC launching today shows positive visions of technologies to come.

Focus

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Brand fails: Crises, blunders and missteps

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Analysis

Feb 13, 2019

David Blecken

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

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Jan 23, 2019

Jenny Chan 陳詠欣

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

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Bulgari’s Chinese New Year campaign wasn’t kosher

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Advertising

Jan 14, 2019

Yiling Pan

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

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Advertising

Dec 7, 2018

Faaez Samadi

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Events

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Marketing

Mar 5, 2019

Capella Singapore

Campaign360

Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years, Campaign360 and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.

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Digital

Mar 19, 2019

Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Advertising

Mar 28, 2019

Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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