Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary ...

EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic ...

Study: Over 50% of Singaporean Gen Zs source holiday ...

Spikes Asia 2024: In conversation with Aditya Kanthy, ...

PubMatic appoints Luke Smith as senior director, CTV and ...

2 hours ago

Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary ...

EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.

4 hours ago

Study: Over 50% of Singaporean Gen Zs source ...

TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.

4 hours ago

Spikes Asia 2024: In conversation with Aditya ...

In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.

1 hour ago

PubMatic appoints Luke Smith as senior director, ...

Smith will work closely with PubMatic’s APAC commercial teams to further the company’s partnerships with leading broadcasters and publishers, and maintain strong relationships with agency buyers.

1 day ago

VML’s chiefs on new super-agency, redefining creativity and making cost savings

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.

1 day ago

M&C Saatchi retreats from Singapore, Asia CEO steps ...

In a series of changes in line with the UK overhaul, M&C Saatchi has downsized its advertising capabilities in Singapore, while Asia chief Richard Morewood will exit by the end of the year.

16 hours ago

Grey assembles global leadership team for Coca-Cola ...

The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.

8 hours ago

Women to Watch 2023: Melanie Spencer, Thompson Spencer

When she’s not leading the growth mission for New Zealand’s largest independent, locally-owned agency network, Spencer can be found either on a surfboard or a set of skis.

17 hours ago

DDB Worldwide hires Chaka Sobhani as international CCO

Chaka Sobhani's remit is all of DDB's offices around the world.

1 day ago

Senior Ogilvy leaders in APAC depart

Campaign understands Amir Mireskandari, the chief delivery officer at Ogilvy and Gene Kingi, the head of operations at The&Partnership and Andy Wilson, senior partner at Ogilvy, have been let go from the agency.

1 day ago

Agency of the Year South Asia 2023: Mindshare, ...

WPP’s Mindshare and Ogilvy dominate the Gold wins; with the list also prominently featuring Famous Innovations and new entrant, Talented.Agency, as the second most-awarded.

2 days ago

A new era of ads analytics? How Media Mix Modeling ...

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps.

17 hours ago

Why class is culture and we should celebrate both

By embracing all classes, adland has the chance to become hugely enriched, says Havas London's chief creative officer, Vicki Maguire.

1 day ago

Media & Marketing Charity Lunch returns to raise ...

On November 24, over 100 media and marketing guests attended Haymarket's fundraising luncheon for the local charity, that has strongly supported children without families and pregnant teenagers in Hong Kong for more than 30 years.

People to watch

Nov 21, 2023

40 Under 40 2023: Top-tier marketing talent ...

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

Oct 25, 2023

Women to Watch Asia Pacific 2023: The marcomms ...

Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.

Oct 20, 2023

Tech MVP 2023: Presenting the Most Valuable ...

A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.

May 16, 2023

APAC Power List 2023: Meet the region's 50 most ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Agency Report Cards 2022

May 26, 2023

Agency Report Cards 2022: We grade 30 APAC networks

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

May 26, 2023

Agencies need to make more effort to progress on DEI

AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.

May 8, 2023

How did agencies crack the China conundrum in 2022?

AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.

Mar 27, 2023

Agency Report Card 2022: AKQA

Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.

The Work

2 days ago

BTS launches experiential pop-up experience in Singapore

The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.

Nov 23, 2023

A suite, a symphony and Mandarin Oriental's return to Singapore's skyline

The visual eloquence of the film makes Ad Nut want to drop everything and check-in right away.

Nov 22, 2023

'Fuzzy Feelings' is Apple's delicate touch to festive advertising

Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad.

3 days ago

Cadbury 5 Star envisions a future where AI works and humans do nothing

Cadbury 5 Star has rolled out a campaign 'nothing university', where it advocates for work-life balance and encourages the adoption of AI.

Nov 22, 2023

Dove partners with virtual influencer to promote body positivity

Lennnie is a ghost-shaped blob with a message for young people.

Focus

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Campaign For Creativity

The best global content from Campaign's unrivaled editorial network in eight key markets.

Events

Dec 5, 2023
The St. Regis Shanghai Jingan

Campaign China Summit

It's our premier international advertising and marketing event in China, offering you a one-of-a-kind opportunity to connect with 100+ industry heavyweights and senior marketers.

Dec 7, 2023
The Ritz-Carlton, Millenia Singapore

Asia-Pacific Agency of the Year Awards 2023

Celebrating 30 years of Agency of the Year

Apr 11, 2024
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Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 30, 2024
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Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE