Advertising, Marketing, Media, Digital, PR News & more

Dentsu China CEO Chun Yin Mak steps down after one year in role

Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group.

10 hours ago

Matthew Keegan

Top 10 beauty brands in Southeast Asia

Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

10 hours ago

Zenith wins Ugg media mandate in China

The agency will be responsible for the bootmaker's media planning and buying account in China.

40 Under 40 2024: The trailblazers redefining marketing in APAC

1 day ago

40 Under 40 2024: The trailblazers redefining ...

Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.

S4 Capital reports 13.5% revenue fall and increased debt

1 day ago

Ben Bold

S4 Capital reports 13.5% revenue fall and increased ...

Its AI positioning has led to new business from blue chips, the group said.

1 day ago

Stay in the loop with this week's moves and wins

Catch up on the latest from Today the Brave, Publicis, Mutinex, Ekimetrics, Milieu Insight, Tourism Australia, KFC and more in Campaign's weekly round-up.

9 hours ago

Roshni Kavina named national creative director of ...

Kavina rejoins Publicis Groupe India from Byju’s International, stepping into a key role within the agency’s leadership team.

Asia-Pacific Power List 2024: Ricky Afrianto, Mayora Indah Tbk

9 hours ago

Asia-Pacific Power List 2024: Ricky Afrianto, ...

A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.

Campaign Global Forecast: Can reactive advertising thrive in APAC’s fast-paced landscape?

The Knowledge

1 day ago

Ian Darby

Campaign Global Forecast: Can reactive advertising ...

Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.

Breaking down the implications of Google’s ad tech antitrust trial

1 day ago

Michael Castillo

Breaking down the implications of Google’s ad tech ...

What both sides need to argue to win — and the potential ramifications to follow.

Zenith rockets into top 10 in global media new-business league

The Knowledge

2 days ago

Elena Lewis

Zenith rockets into top 10 in global media ...

KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.

Leo Burnett’s new Australia CEO embraces innovation, ethical AI, and absurdism

3 days ago

Alessandra Scotto di Santolo

Leo Burnett’s new Australia CEO embraces innovation,...

In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools.

80% of brands worried about agency use of gen AI, WFA survey finds

3 days ago

80% of brands worried about agency use of gen AI, ...

Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.

Should agencies ditch CVs when hiring creatives?

4 days ago

Matthew Keegan

Should agencies ditch CVs when hiring creatives?

By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool. How much or little is the industry evolving its hiring practices to adapt to modern times and needs?

2 days ago

Snap’s vision for the future rests on Spectacles

It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.

The CMO's MO

Sep 12, 2024

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

Aug 13, 2024

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: Alice Au thinks the marketing funnel has

Jul 10, 2024

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

The CMO's MO: Southern Cross' Regan Savage on proving the value of health insurance to consumers

Jun 3, 2024

The CMO's MO: Southern Cross' Regan Savage on ...

Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.

Agency Report Cards 2023

Aug 6, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Mar 27, 2024

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

Mar 27, 2024

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

Mar 27, 2024

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

Daniel Ricciardo drives the dream in Tourism WA's latest campaign

10 hours ago

Daniel Ricciardo drives the dream in Tourism WA's latest campaign

The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.

Trust Bank offers a chance to make your bad dreams come true

2 days ago

Ad Nut

Trust Bank offers a chance to make your bad dreams come true

The campaign by Iris Singapore and Havas Media attempts to promote a chance to win a million dollars by signing up to Trust Bank's new cashback credit card, by showing us a bunch of bad ideas for spending the money.

Watch: KitchenAid used a real user review to write a love song for its dishwasher

1 day ago

Bailey Calfee

Watch: KitchenAid used a real user review to write a love song for its dishwasher

Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment.

Is it time to leave the fitness cult? Virgin Active thinks so

3 days ago