Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 ...
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
Sadoun said new holding company 'will require every leader to be focused internally on integration'.
GroupM’s remit in Korea will include all media planning and buying.
Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and what it means to lead a Korean independent agency to Spike-winning success.
Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.
With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger audiences move offline and platform trust erodes, marketers must fundamentally rethink their approach to reaching consumers, argues Veridooh co-CEO Mo Moubayed.
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
Special and Howatson+Company were the only agencies to win more than one Gold on the night, but The Monkeys scooped the coveted Gold for Australia Creative Agency of the Year.
Over 85 senior media and marketing leaders came together to raise over HK$1.1 million for the Hong Kong charity in support of vulnerable children and families.
See the full timeline of advertising's new powerhouse merger here.
A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.
Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.
The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.
Brian Vella, managing partner in APAC, is now chief executive of the region.
A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.
Here’s how one native designer brings her full self to her creative work — and how you can, too.
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.
Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
WATCH: BBDO Guerrero's festive spot for Philippine Airlines beautifully captures the essence of "alaga," the Filipino spirit of care and compassion.
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.
Celebrating the achievements of the marcom industry
Exciting news! The Digital Media Awards 2025 are now open for entries!
We decode the new DNA at Dentsu Creative China which ended the year with an impressive award tally including Greater China AOY and Content Marketing Agency of the Year.
Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?
Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media
Marketers discuss the steps they are taking to optimise marketing effectiveness based on research from TikTok and Ipsos.