Advertising, Marketing, Media, Digital, PR News & more

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Sorrell denies 'slapping' Superunion's Prior over Campaign Asia interview

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in ...

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Mass cancellation of events in Hong Kong amid protests

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Twitter details political ad ban

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Agency of the Year shortlists

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Sorrell denies 'slapping' Superunion's Prior over Campaign Asia interview

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Advertising

1 day ago

Gideon Spanier

Sorrell denies 'slapping' Superunion's Prior over Campaign Asia interview

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.

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Mass cancellation of events in Hong Kong amid protests

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Marketing

8 hours ago

Surekha Ragavan

Mass cancellation of events in Hong Kong amid protests

As clashes intensify, events including the popular Rise conference and Clockenflap music festival have been cancelled or postponed.

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Advertising

8 hours ago

Jessica Goodfellow

Twitter details political ad ban

The social network will restrict 'cause-based advertising' on topics like climate change alongside its blanket ban on political ads.

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Advertising

8 hours ago

Agency of the Year shortlists

In case you missed it Friday, Campaign Asia-Pacific has revealed the six shortlists for the 2019 Agency of the Year Awards, which will be presented at four ceremonies across the region in the coming weeks.

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Marketing

9 hours ago

Staff Reporters

Fish curry KitKat? Gimme a break...

Product innovation or publicity stunt? Let your taste buds decide...

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7 hours ago

WPP and Cathay vets launch Vietnam brand innovation ...

Chris Elkin, former WPP group managing director, and Nhu Vo Elkin, former marketer with Cathay Pacific Vietnam, have launched Doodle Brands, which they bill as one of the first companies in the country to marry brand innovation and design thinking.

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Tech Bites: Grab to Japan, TikTok tests social commerce and more

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Advertising

9 hours ago

Jessica Goodfellow

Tech Bites: Grab to Japan, TikTok tests social ...

Grab, TikTok, IAS research and more, in our weekly collection of tech and media news.

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Women to Watch 2019: Pavarisa Chumvigrant

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Advertising

10 hours ago

Women to Watch 2019: Pavarisa Chumvigrant

Meet Pavarisa Chumvigrant of Line Mobile and 39 other Women to Watch in APAC marketing and communications.

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Advertising

1 day ago

Gideon Spanier

GroupM drops mPlatform brand in shake-up to improve ...

WPP media buyer is focusing on operations, shared services and tech innovation.

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Wunderman Thompson vice-chair Toby Hoare moves to WPP-wide Unilever role

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Advertising

1 day ago

Ben Bold

Wunderman Thompson vice-chair Toby Hoare moves to ...

Hoare is set to leave vice-chair position after less than a year.

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ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign

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Advertising

1 day ago

Oliver McAteer

ANA and McCann team up to tackle talent crisis with ...

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'

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GroupM APAC CEO Mark Patterson to leave Asia

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Media

3 days ago

Robert Sawatzky

GroupM APAC CEO Mark Patterson to leave Asia

Promotion to a New York-based role is part of a global leadership realignment announced by global CEO Christian Juhl.

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WPP settles lawsuit with former Team Red MD Carmel Williamson

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Advertising

3 days ago

Jessica Goodfellow

WPP settles lawsuit with former Team Red MD Carmel ...

Carmel Williamson alleged that a "boys club" culture within WPP contributed toward her being discriminated against and needing psychological treatment.

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Does Facebook's Libra currency have a future?

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Analysis

3 days ago

Jessica Goodfellow

Does Facebook's Libra currency have a future?

After a rocky launch and a grilling from Congress, cryptocurrency experts give their view on whether Facebook's Libra still has legs.

Campaign Asia-Pacific original videos

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Arsenal hits the pitch with brands in Asia

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Marketing

Oct 16, 2019

Robert Sawatzky

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

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How brands are experimenting with TikTok

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Advertising

Oct 10, 2019

Staff Reporters

How brands are experimenting with TikTok

The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.

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The first thing industry pros would eliminate from their jobs

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Advertising

Oct 3, 2019

Staff Reporters

The first thing industry pros would eliminate from ...

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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Advertising

Oct 2, 2019

Staff Reporters

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

The Work

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KBank ad with Blackpink is all about empowerment, but also sexy poses

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Advertising

8 hours ago

Ad Nut

KBank ad with Blackpink is all about empowerment, but also sexy poses

The K-pop quartet's ad for the Thai bank, by GreyNJ United, has millions upon millions of views. It is also unwatchable/unlistenable if you're not in the target audience.

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Christmas explosion unleashes a dragon, a jaguar, an otter, and a rapping teapot

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Advertising

3 days ago

Ad Nut

Christmas explosion unleashes a dragon, a jaguar, an otter, and a rapping teapot

Also, a talking carrot, a Dickensian melodrama, a Mariah Carey, and an epic drum battle.

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Energy drink proposes an end to procrastination

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Advertising

4 days ago

Ad Nut

Energy drink proposes an end to procrastination

Work by Clemenger BBDO Sydney envisions a wandering mind lost in a world of distractions.

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Advertising

Nov 13, 2019

Ad Nut

Watch these cat videos right meow

Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.

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How about adding some tears to your Christmas cooking?

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Advertising

Nov 13, 2019

Ad Nut

How about adding some tears to your Christmas cooking?

Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.

Focus

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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

People to watch

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Advertising

Sep 23, 2019

Staff Reporters

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Front and Centre

Dec 11, 2018

Robert Sawatzky

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications

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Front and Centre

Oct 23, 2018

Olivia Parker

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Advertising

Aug 16, 2018

Olivia Parker

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

Events

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Advertising

Nov 27, 2019

Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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