Dentsu and Amobee team up to tap Japan's 'silent majority'
The companies will work together to provide deeper insight into consumer ...
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News
4 hours ago
Dentsu and Amobee team up to tap Japan's 'silent majority'
The companies will work together to provide deeper insight into consumer behaviour online.
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Advertising
4 hours ago
Global new-business revenue increases by 7.5%: R3
Publicis Groupe and WPP led the charge in 2018.
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PR
33 minutes ago
Behind the scenes of the D&G fiasco
Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.
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Advertising
3 hours ago
New Kellogg's ad serialises Aussies' silly cereal ...
The campaign by J. Walter Thompson Sydney is a reality TV-style take on people's different breakfast habits.
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Advertising
4 hours ago
Don't miss out on Campaign's crucial March issue
Upcoming print magazine will feature annual Agency Report Cards and family tree chart while diving into how media agencies really provide value, KOL marketing challenges and more.
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Front and Centre
1 day ago
Driving results from first and second-party data
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.
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Media
1 day ago
DAN restructures regional media agencies, cuts jobs
Dentsu Aegis Network media agencies will no longer have APAC CEOs, instead forming three holding company-level working groups.
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Analysis
1 day ago
In Japan, Twitch looks beyond the world of gaming
The streaming platform's head of advertising sales discusses the potential for "real-life" content and bringing mainstream brands on board without alienating core users.
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Advertising
1 day ago
The two skills that separate agencies from ...
Neil Munn certainly respects the newest players on adland’s block, but does he fear them? Steady on.
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7 hours ago
APAC Power List: Cheryl Goh of Grab
Read about Cheryl Goh and the 49 other standouts who made our inaugural list of the region's most influential marketers.
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4 hours ago
Noteworthy: MercerBell, GeneLife, SPH, 72andSunny, ...
See our weekly digest of the industry's movers and shakers
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Advertising
2 days ago
See the 2018 full-year New Business League rankings
See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.
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Media
1 day ago
PHD Singapore's former strategy director returns as MD
Priya Alexander was global strategy director at PHD for three years before leaving a year ago to join Mindshare.
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Advertising
4 days ago
Peppa Pig promo video racks up 1.3 billion views in ...
The Chinese internet has oinked in approval for a Peppa Pig ad that is half a movie trailer and half a sponsor promo for China Mobile.
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Advertising
1 day ago
Rafael Nadal and friends make silly sounds for Kia
Campaign by Innocean includes fun TVC, plus a game where the louder you growl, the faster your car moves.
Who made the cut in 2018
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Advertising
Dec 14, 2018
Agency of the Year Awards 2018
See all the shortlists, winner lists, photos and analyses for the 2018 Agency of the Year Awards and Agency Network of the Year Awards.
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: Presenting the class of 2018
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
The Work
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Advertising
Jan 18, 2019
Rich Asians and crazy holiday mishaps
Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.
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Advertising
Jan 18, 2019
Take the plunge, FWD says
Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.
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Advertising
Jan 16, 2019
Singtel really likes revamping old songs
Selling Singtel Power in the same way you sold broadband? Meh.
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Advertising
Jan 16, 2019
You won't believe the latest apparel craze to hit Japan
Just kidding. It's actually a campaign for the D&AD awards.
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Advertising
Jan 15, 2019
Tiger Beer shows a little more spark in Malaysia
A young man first defies and then (spoiler alert) wins over his father in an Ogilvy Malaysia campaign apparently influenced by Ad Nut (!).
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
Asia-Pacific YouTube Ads Leaderboard
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Advertising
Jan 16, 2019
Here's the latest Asia-Pacific YouTube Ads Leaderboard
Jolibee, Apple, Samsung, Sino Group, Vivo, Lotte, Shopee, Resorts World Sentosa and more feature in this month's list of the top ad video in each of 12 APAC markets.
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Advertising
Dec 21, 2018
See the latest APAC YouTube Ads Leaderboard
Samsung, Nescafe, Bilbil.com, Google, Celcom Axiata, OPPO, Zalora, Gunny Mobi and more appear in this month's list of the top ad video in each of 12 APAC markets.
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Advertising
Nov 23, 2018
Here's the latest APAC YouTube Ads Leaderboard
Apple, HSBC, Honda, Shopee, Glico, Mitsubishi, Lifebuoy and more appear in this month's list of the top ad video in each of 12 APAC markets.
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Advertising
Sep 18, 2018
See the latest Asia-Pacific YouTube Ads Leaderboard
Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.
Events
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Digital
Mar 19, 2019
Event Marketing Awards 2019
Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.
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Advertising
Mar 28, 2019
Digital Media Awards 2019
Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.
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Digital
Mar 28, 2019
DigitalWorks 2019
DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.
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Digital
May 22, 2019
MediaWorks 2019
Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.
PARTNER CONTENT
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PROMOTED
Jan 11, 2019
Westin Shanghai’s event catering goes from strength ...
With its emphasis on high-quality food and seamless service, the Westin team continues to deliver an outstanding outside catering experience.
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PROMOTED
Jan 3, 2019
Why banks don't need love for loyalty
Are any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from Nationwide, RBS and Starling Bank.
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PROMOTED
Dec 5, 2018
National Geographic’s Planet or Plastic? sets ...
The multi-year campaign aims to stem the tide of plastics polluting our oceans.
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PROMOTED
Dec 20, 2018
Alimama goes all-in on OTT
The company reveals new strategy for brand marketers exploring the medium.
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