Advertising, Marketing, Media, Digital, PR News & more

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Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and ...

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Digitas opens in Thailand

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Why the 'Japanese LinkedIn' sees value in art sponsorship

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Creative genius Lee Clow retires from TBWA

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Dentsu posts 3.4% organic growth as reforms continue

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Media

2 days ago

Staff Reporters

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

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Digital

2 days ago

Faaez Samadi

Digitas opens in Thailand

New agency absorbs two existing Publicis agencies in the market.

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Why the 'Japanese LinkedIn' sees value in art sponsorship

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Analysis

2 days ago

David Blecken

Why the 'Japanese LinkedIn' sees value in art ...

BizReach helped Sophie Call stage an installation at Shibuya crossing, and wants to find further projects to support.

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Creative genius Lee Clow retires from TBWA

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Advertising

2 days ago

Lindsay Stein

Creative genius Lee Clow retires from TBWA

The ad industry legend is behind some of the most iconic commercials and campaigns of all time.

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Dentsu posts 3.4% organic growth as reforms continue

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News

3 days ago

David Blecken

Dentsu posts 3.4% organic growth as reforms continue

China and Australia weighed down APAC performance in the last quarter, Dentsu says.

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PHD Singapore MD moves to Carat China as CEO

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News

3 days ago

Jenny Chan 陳詠欣

PHD Singapore MD moves to Carat China as CEO

Wan-Gyn Ang is the new CEO of Carat China, filling a post that has been vacant for more than eight months.

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Briefs: MediaMonks, Wavemaker, Reprise, Dentsu One, more

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Advertising

2 days ago

Briefs: MediaMonks, Wavemaker, Reprise, Dentsu One, ...

Keep up on business wins and people moves in our frequently updated digest.

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2 days ago

APAC Power List: Karen Ngui of DBS Bank

Read about Karen Ngui and the 49 other standouts who made our inaugural list of the region's most influential marketers.

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Influencer matchmaker backed by John Hegarty wades into Asia

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News

3 days ago

Jenny Chan 陳詠欣

Influencer matchmaker backed by John Hegarty wades ...

Matt Sutton has joined Whalar as CEO in Asia.

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Interpublic challenges rivals with 5.5% organic growth

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Advertising

3 days ago

Omar Oakes

Interpublic challenges rivals with 5.5% organic growth

Shares climb, although performance expected to moderate in 2019.

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R/GA makes trio of regional creative appointments

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Advertising

3 days ago

Matthew Miller

R/GA makes trio of regional creative appointments

The agency creates three regional roles, for a creative chief and APAC ECDs in charge of experience design and stories.

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Marketers focused on boosting in-house media skills

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Advertising

3 days ago

Staff Reporters

Marketers focused on boosting in-house media skills

New research from ID Comms finds that advertisers are increasingly looking inward when it comes to media capabilities.

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Mastercard, Linkin Park and an earworm coming soon to a shop near you

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Advertising

4 days ago

Olivia Parker

Mastercard, Linkin Park and an earworm coming soon ...

The financial services provider has furnished itself with a new 'sonic identity' that it says will help it remain relevant in a world of frictionless payments and conversational commerce.

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Women Leading Change Awards 2019 now open for entries

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Advertising

4 days ago

Staff

Women Leading Change Awards 2019 now open for entries

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June.

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The value of marketing: We need your input

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Digital

Feb 12, 2019

Staff Writer

The value of marketing: We need your input

Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

Set to Doris Day's hit 'Que Será Será', a TVC launching today shows positive visions of technologies to come.

Focus

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Brand fails: Crises, blunders and missteps

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Analysis

4 days ago

David Blecken

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

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Jan 23, 2019

Jenny Chan 陳詠欣

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

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Bulgari’s Chinese New Year campaign wasn’t kosher

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Advertising

Jan 14, 2019

Yiling Pan

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

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Advertising

Dec 7, 2018

Faaez Samadi

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Events

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Marketing

Mar 5, 2019

Capella Singapore

Campaign360

Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years, Campaign360 and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.

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Digital

Mar 19, 2019

Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Advertising

Mar 28, 2019

Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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