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Mindshare Asia-Pacific names new COO & CGO

Prashant Modi is promoted and Rohan Lightfoot’s title is made official.

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With data, face your fears and do the basics

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The rise of creative consultancies (and how agencies can ...

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DDB Mudra Group shakes up management

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Cutters Studios hires former Havas ECD

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Mindshare Asia-Pacific names new COO & CGO
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2 hours ago

Mindshare Asia-Pacific names new COO & CGO

Prashant Modi is promoted and Rohan Lightfoot’s title is made official.

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With data, face your fears and do the basics
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3 hours ago

With data, face your fears and do the basics

Getting your data in order reaps big rewards, but only if you accept the hard truths it can tell you about your marketing, Edmund Lee of Red Bull said at Re.Con Malaysia.

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The rise of creative consultancies (and how agencies can also be heroes)
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3 hours ago

The rise of creative consultancies (and how ...

Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.

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DDB Mudra Group shakes up management
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2 hours ago

DDB Mudra Group shakes up management

Brijesh Jacob and Deepak Nair have left; both were cited in MeToo accusations earlier this year.

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Cutters Studios hires former Havas ECD
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2 hours ago

Cutters Studios hires former Havas ECD

David Morgan is part of the production company's plan to offer higher level services in Japan.

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Four China truths I learned when I moved my family across the world
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1 day ago

Four China truths I learned when I moved my family across the world

Bill Brock, co-founder of AnalogFolk, moved his wife and son from London to Shanghai for four months so he could get a better grip on market trends. Here's what he discovered.

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Dentsu Aegis announces regional leadership change
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1 day ago

Dentsu Aegis announces regional leadership change

Takaki Hibino will take on the regional executive chairman role as Nick Waters leaves the region after nine years at the helm.

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Movers & Shakers: OMD, Hendrick's Gin, Town Square, Kantar TNS, Grey, more
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2 hours ago

Movers & Shakers: OMD, Hendrick's Gin, Town Square, ...

Keep up with people moves and business wins in our oft-updated weekly digest.

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Taptica forms new China subsidiary, plans expansion
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1 day ago

Taptica forms new China subsidiary, plans expansion

Mobile ad platform names new Beijing GM and is set to open a Guangzhou office

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40 Under 40: Mickey Zhang of GroupM
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5 hours ago

40 Under 40: Mickey Zhang of GroupM

Read about Mickey Zhang and the 39 other impressive members of our 2018 list.

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Calling time on our long-hours culture
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1 day ago

Calling time on our long-hours culture

A culture that burns out employees is never good for business.

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Facebook expands Agency Women's Leadership Day to global markets
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1 day ago

Facebook expands Agency Women's Leadership Day to ...

The event hosted more than 850 women across holding company and independent agencies.

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All the AOY winners, photos and analysis
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2 days ago

All the AOY winners, photos and analysis

Four awards shows. Hundreds of winners. One champagne shower. Here's everything about this year's Agency of the Year Awards all in one place.

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Exclusive: WPP's 'deathtrap' Malaysia campus
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Dec 13, 2018

Exclusive: WPP's 'deathtrap' Malaysia campus

After shattering windows, vermin infestations and lifts that would get stuck or plummet without warning, a terrifying blackout was the final straw that forced WPP to clear its new Petaling Jaya campus, Campaign Asia-Pacific has learned.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

The year in Asia-Pacific marketing and communications

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Top 5 agency deals of 2018
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Dec 13, 2018

Top 5 agency deals of 2018

Our list of the most significant acquisitions, mergers and launches of the year.

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7 marketing buzzwords we want to ban in 2019
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Dec 11, 2018

7 marketing buzzwords we want to ban in 2019

SAY CAGENCY AGAIN I dare you! I double dare you!

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The top 10 exits and entrances of 2018
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Dec 11, 2018

The top 10 exits and entrances of 2018

What a year it's been for agency leadership changes.

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Top watches: Our 5 best videos of 2018
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Dec 10, 2018

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

The Work

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Ingenious ping pong tables convey the travails of para athletes
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1 day ago

Ingenious ping pong tables convey the travails of para athletes

A rebranding for the Japan Para Table Tennis Association aims to simultaneously heighten public appreciation for para sports.

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Huawei 5G ad taunts Berlin with 'dog shit' jeer, and Germans actually agree
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Dec 14, 2018

Huawei 5G ad taunts Berlin with 'dog shit' jeer, and Germans actually agree

A Huawei ad at Berlin's Tegel airport taps Germans' desire for order and cleanliness to make a point.

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Reaching boxed in teenagers with subtle outdoor ads
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2 days ago

Reaching boxed in teenagers with subtle outdoor ads

The Monkeys and The Reach Foundation are behind this series of outdoor and print ads.

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Joy dishes up some holiday heartbreakers
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Dec 12, 2018

Joy dishes up some holiday heartbreakers

Is scrubbing dishes together a good way to wash away family tensions? It is in this pair of moving ads for the Philippines from Joy and Publicis Singapore.

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Mannings wishes HK a very meowy Christmas
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Dec 13, 2018

Mannings wishes HK a very meowy Christmas

The brand puts its semi-creepy animated giant cat into a nativity story for a holiday campaign by DDB Group Hong Kong.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Campaign Asia-Pacific original videos

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Please Help Me Market My SME
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Nov 23, 2018

Please Help Me Market My SME

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

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Gender equality isn't a fad, and adland can't treat it like one
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Oct 23, 2018

Gender equality isn't a fad, and adland can't treat ...

The fight is far from over in adland, argues the MD and executive producer of Curious Films.

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Watch: Rob Reilly's 'no bull' story about 'Fearless Girl'
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Oct 11, 2018

Watch: Rob Reilly's 'no bull' story about 'Fearless ...

McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.

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The thinking behind Facebook's Stories ads
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Oct 10, 2018

The thinking behind Facebook's Stories ads

Global creative director Andrew Keller breaks down the format.

Events

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Event Marketing Awards 2019
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Mar 20, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Digital Media Awards 2019
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Mar 28, 2019
Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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MediaWorks 2019
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May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

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DigitalWorks 2019
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Mar 28, 2019
Shanghai

DigitalWorks 2019

DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.

PARTNER CONTENT

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