Dentsu's biggest opportunity is the US: Tim Andree
The company's international supremo is charting an unsentimental, technology-centr...
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Analysis
1 day ago
Dentsu's biggest opportunity is the US: Tim Andree
The company's international supremo is charting an unsentimental, technology-centric course for an entity that wants to avoid becoming a “traditional holding company”.
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Advertising
2 days ago
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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Digital
1 day ago
Once called 'boring', Zendesk now has 19,000 APAC users
Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.
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Advertising
1 day ago
HP presents three un-stereotypical Japanese women
New work for the Spectre laptop is a subtle but refreshing break from the TV norm.
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Digital
1 day ago
Wunderman hires Singapore CEO
Former Accenture executive to lead digital agency.
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Marketing
2 days ago
Investments in CX bear fruit across the board: Research
The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.
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Marketing
2 days ago
Mileslife unites 16 air-miles schemes (but not that ...
Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.
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Advertising
1 day ago
Briefs: McCann, OMD, Havas, Y&R, PHD, more
Keep up with the latest people moves and business wins in our oft-updated digest.
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News
2 days ago
Campaign to celebrate 50 years with special print ...
Special issue will deliver 50 stories on brands, people, work and trends shaping this dynamic region.
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News
2 days ago
Campaign to celebrate 50 years with special print ...
Special issue will deliver 50 stories on brands, people, work and trends shaping this dynamic region.
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PR
1 day ago
Weber Shandwick unveils new client-driven agency model
The X Practice is the PR firm’s centralized approach to fuse technology, data sciences, digital innovation and media R&D capabilities to meet clients' evolving needs.
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Advertising
3 days ago
Clemenger BBDO buys tech consulting firm Levo Digital
Deal comes shortly after Omnicom bought management and technology consulting services company Credera.
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Digital
2 days ago
Marketing-sales misalignment equals massive waste: ...
Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.
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Advertising
2 days ago
Blockchain to house programmatic buying 'in 2019'
IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first -- with some saying that scalability will win.
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Marketing
2 days ago
Can Ikea crack Indian retail?
The author speaks about his experience at Ikea on day two of the store's existence in India
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2 days ago
Indonesia: Young and populous, but economically ...
Indonesia's 260 million people are optimistic, but it doesn't always translate to spending.
FEATURED
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News
3 days ago
Dentsu wants in on driverless cars
The company does not want to be left behind as mobility innovation opens up new ways to reach consumers.
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Data
3 days ago
If relevance doesn't cut it with consumers, what will?
Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?
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Advertising
4 days ago
Innovation without chaos: Mars global marketing head
Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.
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Advertising
4 days ago
How 6-year-olds in China re-interpreted Chevrolet's logo
Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.
The Work
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Advertising
2 days ago
Asia-Pacific YouTube Ads Leaderboard: July 2017
Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.
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Advertising
2 days ago
Manulife enlists pop singer, champion climber for HK campaign
'PlanSimple' campaign, through Mcgarrybowen, makes celebs human to stress the importance of financial planning.
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Advertising
4 days ago
Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'?
Beloved dishes get corrupted with dust and pet fur in a fun and somewhat risky campaign for air-conditioners.
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Advertising
Aug 10, 2018
'Family fire': An excellent film about a nightmare of violence
US campaign by Droga5 coins a phrase to raise awareness of accidental gun deaths.
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Advertising
Aug 10, 2018
Indonesian singer Anggun croons for Pantene
Singer wrote the song according to brief from Grey.
Focus
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X-files by Xaxis
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
Asia-Pacific YouTube Ads Leaderboard
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Advertising
2 days ago
Asia-Pacific YouTube Ads Leaderboard: July 2017
Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.
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Advertising
Jul 17, 2018
Asia-Pacific YouTube Ads Leaderboard: June 2018
Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.
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Advertising
Jun 21, 2018
Asia-Pacific YouTube Ads Leaderboard: May 2018
Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.
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Advertising
May 23, 2018
See the latest Asia-Pacific YouTube Ads Leaderboard
A horror-comedy-love story about epayments takes the top spot, while AIS has three spots in the top 10 for the second month in a row.
Videos
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Events
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Country Rankings
Aug 23, 2018
Brand Summit China 2018
Brand Summit China is an exclusive opportunity for guests to learn from the best performing brands across the region.
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Advertising
Sep 6, 2018
Agency | Marketer Partnership Awards 2018
The most creative and successful campaigns are the ones that reflect a strong relationship between the client and agency. Now in its fifth year, the Agency | Marketer Partnership Awards recognises Asia-Pacific’s most effective client-agency relationships.
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Advertising
Sep 6, 2018
Top 1000 Brands Breakfast Briefing | Singapore
5000 brands, 82 categories, 14 countries. This year’s Top 1000 Brands report is back. Who took the top spots and who fell behind? As Asia Pacific’s definitive ranking on brand perception, the Top 1000 Brands report and regional events bring together the most notable brands to showcase how they are the best at what they do.
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Advertising
Sep 26, 2018
Spikes Asia Festival of Creativity
Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 26 – 28 September 2018.
Galleries
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PARTNER CONTENT
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PROMOTED
Jul 30, 2018
Tearing down online-offline boundaries
At Cannes Lions, Tencent’s vice president opened up about the company’s recent developments in communication, smart retail and beyond.
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PROMOTED
Jul 30, 2018
Why Japan might be the most innovative place in the ...
Hakuhodo showcased stimulating work from Sony and ANREALAGE in Japan. Learn how both are using technology to enrich the human experience.
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PROMOTED
Jul 17, 2018
Singapore roundtable sheds light on new marketing ...
The event brought in APAC perspectives from both the brand and agency side of the fence.
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PROMOTED
Jul 25, 2018
Cheil marks innovation, global expansion as the way ...
Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.
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