Agency of the Year 2018 shortlists released
See the shortlists for the five Agency of the Year regions and the Network of the ...
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Advertising
2 days ago
Agency of the Year 2018 shortlists released
See the shortlists for the five Agency of the Year regions and the Network of the Year awards, and find information on attending the awards presentations in December.
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Advertising
1 day ago
Duracell puts global creative account up for review
The scope includes all international markets outside of North America.
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Analysis
2 days ago
A Japanese detergent maker’s first steps towards ...
CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.
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Advertising
2 days ago
Lexus launches ad scripted entirely using AI
Spot is directed by Oscar-winning Kevin Macdonald.
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Media
2 days ago
Save the date: tuning in to seasonal events
Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.
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Media
3 days ago
Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'
He remains bullish about the 'robust' agency model.
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Media
3 days ago
Zenith Malaysia splits in two, ends franchise structure
Local operations rebranded as Invictus Blue
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Marketing
Nov 13, 2018
Nominate for Asia's first CMO Power List 2018
We are taking suggestions for Campaign's first Asia-wide CMO Power List, a definitive guide to the most influential marketers in the region. You have two weeks to nominate!
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Advertising
3 days ago
Dataxu brings addressable TV to Asia
Partnership with Korea’s SK Broadband allows targeting of viewers across various digital TV platforms.
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Advertising
3 days ago
Dataxu brings addressable TV to Asia
Partnership with Korea’s SK Broadband allows targeting of viewers across various digital TV platforms.
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Advertising
4 days ago
Dentsu reports revenue growth at home and abroad
However, the company reports declines in underlying profit, citing investments in work reforms and global systems.
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Advertising
3 days ago
#MeToo: Utopeia's co-founder Mitali Srivastava ...
Says she leaves the organisation with the "determination to create an equal, kind and safe workplace for all genders and orientations".
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3 days ago
JWT bolsters senior leadership in Australia
Two new leaders in JWT's Melbourne office, plus more movers & shakers in our news roundup.
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Analysis
4 days ago
Q&A: Lessons Shopify is learning in Japan
The commerce platform's country manager explains why Japan is its first non-English market, how it's localising its offering and marketing, and what it's learning from Japanese users.
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Advertising
4 days ago
The Trade Desk opens for business with top China ...
Company announces integrations with Baidu Exchange Services, iQiyi, Tencent Social Ads and Youku.
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Advertising
4 days ago
Jerry Buhlmann to step down as Dentsu Aegis Network CEO
Tim Andree will take on the role in addition to his current duties.
FEATURED
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Insight
Nov 13, 2018
Seeking pastures new? All about moving client-side
Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.
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Advertising
Nov 12, 2018
Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'
What brands won the day, and what we learned.
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Digital
Nov 12, 2018
Your most critical decision in martech
Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.
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Advertising
Nov 8, 2018
The truth about advertising's long-hours culture
A senior creative lays bare the mental toll of the industry's culture of working long hours.
The Work
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Advertising
4 days ago
Nightmare pitch video is all too realistic
An imagined post-pitch press conference, based on real-life examples, is perhaps too painful to laugh at.
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Advertising
Nov 12, 2018
Aldi gets the holiday season off to a crashing start
If our pal Ad Nut is receiving Christmas ads, it must be early November.
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Advertising
Nov 9, 2018
A surreal invitation to drink Asahi Super Dry
Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.
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Advertising
Nov 8, 2018
Pedigree declares festive 'Season of Good Dog' is here
Because Christmas is not just for humans.
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Advertising
Nov 7, 2018
'Fly Better' says Emirates—and do stop gawping at the air hostesses
The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
Top of the Charts: Infographics on APAC marketing and advertising topics
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Top of the Charts
Nov 9, 2018
APAC mobile ad fraud to hit US$56 billion by 2022
TOP OF THE CHARTS: New research from TrafficGuard and Juniper Research says fraud remains rampant across mature and maturing Asian markets.
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Digital
Oct 31, 2018
Forecasts can't keep up with China mobile-payment ...
TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.
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Digital
Oct 26, 2018
China accounts for a third of global ad-funded ...
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
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Top of the Charts
Oct 10, 2018
Biggest APAC marketer headaches: Proving ROI and ...
TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.
Videos
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Events
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Data
Nov 20, 2018
Re.Con Philippines
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Data
Nov 22, 2018
Re.Con Indonesia
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Data
Nov 29, 2018
Re.Con Malaysia
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Advertising
Dec 6, 2018
Japan/Korea Agency of the Year Awards 2018
The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.
Galleries
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PARTNER CONTENT
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PROMOTED
Nov 8, 2018
Finding your fit with video marketing
From format to style to distribution channels, video marketing leaves a lot of variables to consider.
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PROMOTED
Nov 13, 2018
McCann Health at the UN: The true power of evidence ...
McCann Health’s Global Scientific Council drove the scientific agenda forward at the United Nations
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PROMOTED
Oct 23, 2018
Understanding AI: A new reality for marketers
With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.
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PROMOTED
Sep 10, 2018
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
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9 We Are Social opens shop in Hong Kong
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