Dentsu & Publicis excel at Campaign's Greater China Agency of the Year 2024
Dentsu Creative leads Agency of the Year Greater China awards winning the most ...
Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.
Dentsu and Leo Burnett clinched key creative awards, Starcom shone in digital innovation, and Zenith solidified its media grip at the 2024 Greater China Agency of the Year Awards. See all the winners here.
As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.
The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.
Onsite retail media remains a missed opportunity for many APAC retailers, yet it holds the key to higher profits and loyalty. Moloco's Junho Lee reveals how machine learning and automation can uncover its power this festive season.
The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.
IPG Mediabrands, Adobe, Ebiquity, Grey, Meltwater, IAA, Havas Life Bangkok, Innocean, FCB, Publicis Groupe, and more in our weekly collection of people moves and account wins.
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.
Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.
The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.
A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required
Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.
A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.
Here’s how one native designer brings her full self to her creative work — and how you can, too.
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
WATCH: BBDO Guerrero's festive spot for Philippine Airlines beautifully captures the essence of "alaga," the Filipino spirit of care and compassion.
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.
Celebrating the achievements of the marcom industry
Exciting news! The Digital Media Awards 2025 are now open for entries!
Marketers discuss the steps they are taking to optimise marketing effectiveness based on research from TikTok and Ipsos.
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
Creating multiple executions of high quality advertising has never been easier for brands on TikTok, thanks to Symphony, a generative AI powered product suite, and TikTok One — an aggregator that provides access to a wide range of creative partners.
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.