Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across ...
Digital
2 days ago
Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
Advertising
2 days ago
Uninformed consent, addiction among persistent ...
CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.
Advertising
2 days ago
Raya film festival: Watch ads from Julie’s, ...
This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.
Advertising
4 days ago
Campaign announces Global Agency of the Year winners
Special Group New Zealand leads APAC-based winners with two big awards. TBWA APAC, UM APAC, Half Rhino and Hakuhodo's IdeasXMachina Group also feted.
PROMOTED
3 days ago
Sorrell and Harris lead calls to reimagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit.
2 days ago
Is your company doing enough to be inclusive? Tell us
Campaign Asia-Pacific and Kantar invite you to take our survey to assess adland's pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.
Digital
2 days ago
TikTok to marketers: Go native and multigenerational
The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.
2 days ago
Chris Lo promoted to MD for Wavemaker Taiwan
Currently general manager, he has has two decades of experience in media-related roles across Greater China, in Taiwan, Beijing, and Shanghai. Catch this and all the week's moves and wins.
Advertising
3 days ago
TVS Eurogrip are tyres for a ‘country full of turns’
Watch the campaign conceptualised by Tilt Brand Solutions here
Advertising
2 days ago
Jaguar Land Rover appoints Accenture to global ...
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
Digital
2 days ago
WPP, Microsoft expand partnership to boost creative ...
Cloud Studio is one product resulting from the deal.
Advertising
2 days ago
TBWA appoints new Asia head of innovation
Tessa Conrad, TBWA's global director of operations moves to Singapore from New York. See more in our weekly move and win roundup.
CEI Opinions
3 days ago
Can the D2C revolution outlast the pandemic?
While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
Advertising
3 days ago
Ogilvy names advertising president for China
Melinda Po returns to the agency after a stint as COO at Edelman China.
Marketing
3 days ago
'We should celebrate the demise of the cookie'
CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.
People to watch
Advertising
Feb 3, 2021
Revealed: 20 Women to Watch in Greater China ...
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Advertising
Nov 18, 2020
40 Under 40 2020: Top-tier talent transforming ...
Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.
Advertising
Aug 18, 2020
Get to know the 2020 Women to Watch
Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.
Marketing
Jun 29, 2020
Power List 2020: Asia-Pacific's 50 most influential ...
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
Campaign Crash Course
Digital
2 days ago
Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
Advertising
Apr 30, 2021
Crash Course: Tips for dynamic creative optimisation
DCO brings marketers closer to the 'Holy Grail' of advertising with personalised ads at scale aimed at delivering the right message at the right time to the right person. This lesson shows you how it works and what to do.
News
Apr 23, 2021
Crash Course: How to crack B2B marketing
While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.
Digital
Apr 16, 2021
How to market to consumers during Ramadan
The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?
The Work
Advertising
3 days ago
Toast trumps George Clooney in Warburtons campaign
Previous ads for the British baker starred Sylvester Stallone and Robert De Niro.
Advertising
4 days ago
Watch blindfolded lovers identify their mates by touch
A new Japan campaign for Skyn Condoms by UltraSuperNew Tokyo isn't as titillating as it could be, but makes its point in a market-appropriate way.
Advertising
May 4, 2021
Road hazards apply the brakes for you in Mini campaign
Colenso BBDO created a clever set of still-image ads to explain Mini's automatic emergency braking technology. Only one problem.
Advertising
4 days ago
Ryan Reynolds warns people not to 'Aviation and Mint'
The satirical PSA delivers an important reminder for Aviation Gin drinkers and Mint Mobile users.
Advertising
May 3, 2021
Drop whatever you're doing and watch these new SK-II films
Top athletes including Simone Biles, Liu Xiang, Ishikawa Kasumi, Ayaka Takahashi and Misaki Matsutomo appear in the 'VS' series, which the brand calls an animated anthology.
Focus
Diversity Hub: Campaign Leading Change
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.
Leadership Hub: 2020 Power List
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
LEO Digital Network: Reshape Communications
Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.
Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Events
Advertising
May 4, 2021
Campaign360 2021
Campaign360 is Asia-Pacific's high-level event and community for media and marketing professionals, bringing together the best in the business for unparalleled networking and content.
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Marketing
Jun 8, 2021
Campaign Leading Change 2021
Taking place virtually between 8-9 June, Campaign Leading Change promotes an inclusive media and marketing industry.
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Advertising
Jun 8, 2021
Women Leading Change Awards 2021
Nominate women who lead, inspire, and motivate greatness across Asia-Pacific's marketing communications industry.
PARTNER CONTENT
PROMOTED
3 days ago
Sorrell and Harris lead calls to reimagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit.
![Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fScreen+Shot+2021-05-03+at+9.47.20+AM.png&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
May 3, 2021
Benedict Evans: It’s 20 to 25 trillion dollars of ...
How should we think about e-commerce? What is the role of the agency in an ‘unbundled economy’ ? And where do you go to see the next big thing in tech and business? Analyst Benedict Evans divulges his insights in a conversation moderated by Haymarket Media Asia’s Atifa Silk and Facebook’s Leigh Thomas.
PROMOTED
Apr 22, 2021
Harnessing technology for customer engagement and ...
Industry insiders discuss how technology and the digitalisation of consumerism are strengthening customer engagement and retention
PROMOTED
Apr 20, 2021
Building resilient brands: marketing leaders on ...
During an invite-only roundtable, co-hosted by Campaign and InMobi, marketing leaders from across APAC discussed how the rise of mobile has helped brands navigate shifting customer journeys and business strategies, and how to thrive in a decade increasingly defined by data.
Most Read
BY PR NEWSWIRE