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Dentsu and Amobee team up to tap Japan's 'silent majority'

The companies will work together to provide deeper insight into consumer ...

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Global new-business revenue increases by 7.5%: R3

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Behind the scenes of the D&G fiasco

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New Kellogg's ad serialises Aussies' silly cereal styles

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Don't miss out on Campaign's crucial March issue

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Dentsu and Amobee team up to tap Japan's 'silent majority'
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4 hours ago

Dentsu and Amobee team up to tap Japan's 'silent majority'

The companies will work together to provide deeper insight into consumer behaviour online.

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Global new-business revenue increases by 7.5%: R3
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4 hours ago

Global new-business revenue increases by 7.5%: R3

Publicis Groupe and WPP led the charge in 2018.

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Behind the scenes of the D&G fiasco
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33 minutes ago

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

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New Kellogg's ad serialises Aussies' silly cereal styles
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3 hours ago

New Kellogg's ad serialises Aussies' silly cereal ...

The campaign by J. Walter Thompson Sydney is a reality TV-style take on people's different breakfast habits.

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Don't miss out on Campaign's crucial March issue
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4 hours ago

Don't miss out on Campaign's crucial March issue

Upcoming print magazine will feature annual Agency Report Cards and family tree chart while diving into how media agencies really provide value, KOL marketing challenges and more.

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Driving results from first and second-party data
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1 day ago

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

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DAN restructures regional media agencies, cuts jobs
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1 day ago

DAN restructures regional media agencies, cuts jobs

Dentsu Aegis Network media agencies will no longer have APAC CEOs, instead forming three holding company-level working groups.

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In Japan, Twitch looks beyond the world of gaming
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1 day ago

In Japan, Twitch looks beyond the world of gaming

The streaming platform's head of advertising sales discusses the potential for "real-life" content and bringing mainstream brands on board without alienating core users.

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The two skills that separate agencies from consultancies
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1 day ago

The two skills that separate agencies from ...

Neil Munn certainly respects the newest players on adland’s block, but does he fear them? Steady on.

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APAC Power List: Cheryl Goh of Grab
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7 hours ago

APAC Power List: Cheryl Goh of Grab

Read about Cheryl Goh and the 49 other standouts who made our inaugural list of the region's most influential marketers.

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Noteworthy: MercerBell, GeneLife, SPH, 72andSunny, Havas, more
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4 hours ago

Noteworthy: MercerBell, GeneLife, SPH, 72andSunny, ...

See our weekly digest of the industry's movers and shakers

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See the 2018 full-year New Business League rankings
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2 days ago

See the 2018 full-year New Business League rankings

See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.

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PHD Singapore's former strategy director returns as MD
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1 day ago

PHD Singapore's former strategy director returns as MD

Priya Alexander was global strategy director at PHD for three years before leaving a year ago to join Mindshare.

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Peppa Pig promo video racks up 1.3 billion views in China
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4 days ago

Peppa Pig promo video racks up 1.3 billion views in ...

The Chinese internet has oinked in approval for a Peppa Pig ad that is half a movie trailer and half a sponsor promo for China Mobile.

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Rafael Nadal and friends make silly sounds for Kia
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1 day ago

Rafael Nadal and friends make silly sounds for Kia

Campaign by Innocean includes fun TVC, plus a game where the louder you growl, the faster your car moves.

Who made the cut in 2018

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Agency of the Year Awards 2018
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Dec 14, 2018

Agency of the Year Awards 2018

See all the shortlists, winner lists, photos and analyses for the 2018 Agency of the Year Awards and Agency Network of the Year Awards.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: Presenting the class of 2018
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Oct 23, 2018

40 Under 40: Presenting the class of 2018

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

The Work

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Rich Asians and crazy holiday mishaps
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Jan 18, 2019

Rich Asians and crazy holiday mishaps

Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.

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Take the plunge, FWD says
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Jan 18, 2019

Take the plunge, FWD says

Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.

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Singtel really likes revamping old songs
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Jan 16, 2019

Singtel really likes revamping old songs

Selling Singtel Power in the same way you sold broadband? Meh.

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You won't believe the latest apparel craze to hit Japan
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Jan 16, 2019

You won't believe the latest apparel craze to hit Japan

Just kidding. It's actually a campaign for the D&AD awards.

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Tiger Beer shows a little more spark in Malaysia
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Jan 15, 2019

Tiger Beer shows a little more spark in Malaysia

A young man first defies and then (spoiler alert) wins over his father in an Ogilvy Malaysia campaign apparently influenced by Ad Nut (!).

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

Asia-Pacific YouTube Ads Leaderboard

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Here's the latest Asia-Pacific YouTube Ads Leaderboard
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Jan 16, 2019

Here's the latest Asia-Pacific YouTube Ads Leaderboard

Jolibee, Apple, Samsung, Sino Group, Vivo, Lotte, Shopee, Resorts World Sentosa and more feature in this month's list of the top ad video in each of 12 APAC markets.

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See the latest APAC YouTube Ads Leaderboard
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Dec 21, 2018

See the latest APAC YouTube Ads Leaderboard

Samsung, Nescafe, Bilbil.com, Google, Celcom Axiata, OPPO, Zalora, Gunny Mobi and more appear in this month's list of the top ad video in each of 12 APAC markets.

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Here's the latest APAC YouTube Ads Leaderboard
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Nov 23, 2018

Here's the latest APAC YouTube Ads Leaderboard

Apple, HSBC, Honda, Shopee, Glico, Mitsubishi, Lifebuoy and more appear in this month's list of the top ad video in each of 12 APAC markets.

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See the latest Asia-Pacific YouTube Ads Leaderboard
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Sep 18, 2018

See the latest Asia-Pacific YouTube Ads Leaderboard

Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.

Events

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Event Marketing Awards 2019
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Mar 19, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Digital Media Awards 2019
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Mar 28, 2019
Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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DigitalWorks 2019
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Mar 28, 2019
Shanghai

DigitalWorks 2019

DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.

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MediaWorks 2019
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May 22, 2019
Bangkok

MediaWorks 2019

Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.

PARTNER CONTENT