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Bezos’ US$10b climate gift: Sincere move or empty gesture?

SOUNDING BOARD: We asked industry pros about the reputational impact of the ...

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This is not a promo stunt for the Cats movie

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Here's how marketers need to target Asia's aware, wired ...

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Predictive technology, sports-washing, post-truth ...

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Bezos’ US$10b climate gift: Sincere move or empty gesture?
Premium
1 day ago

Bezos’ US$10b climate gift: Sincere move or empty gesture?

SOUNDING BOARD: We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.

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This is not a promo stunt for the Cats movie
Premium
1 day ago

This is not a promo stunt for the Cats movie

EXCLUSIVE: If you think you've woken up in the middle of the movie 'Cats', you can thank/blame telco Circles.Life.

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Here's how marketers need to target Asia's aware, wired Gen Z
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1 day ago

Here's how marketers need to target Asia's aware, ...

While members of this generation expect to fare better than their parents, they are more accepting of changing social norms, according to a Wunderman Intelligence APAC study.

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Predictive technology, sports-washing, post-truth politics: Key comms trends
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2 days ago

Predictive technology, sports-washing, post-truth ...

The most influential business and cultural trends from around the world and how they will impact political, corporate and social behavior in 2020.

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Coronavirus reactions: Avo Insurance, OYO, #MajulahMedics, Skechers, more
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1 day ago

Coronavirus reactions: Avo Insurance, OYO, #MajulahMedics, Skechers, more

From aid to advice to product impact, read our compilation of what CMOs and brands are saying and doing to help employees, customers and the public.

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The Monkeys wins lead role for Tourism WA
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2 days ago

The Monkeys wins lead role for Tourism WA

Following a tender process, Tourism Western Australia appointed The Monkeys as its lead strategy and creative agency, with Marketforce, The Brand Agency and Sandbox selected to help implementation and production.

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Carat wins Amorepacific China media business
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2 days ago

Carat wins Amorepacific China media business

Remit includes all the company's brands, including Sulwhasoo, Laneige, Innisfree and Mamonde.

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Top 5 challenges facing today's creative teams
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2 days ago

Top 5 challenges facing today's creative teams

New research points to speed and volume as some of the greatest hurdles.

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Why we need to ditch brand valuation
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2 days ago

Why we need to ditch brand valuation

The limitations of brand valuation as a concept are becoming increasingly noticeable, so it's time for a rethink.

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Carat CEO Michael Epstein to lead Dentsu Aegis media brands, products
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2 days ago

Carat CEO Michael Epstein to lead Dentsu Aegis ...

The industry veteran will continue serving as global chief executive of Carat.

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OMG names CEO for China
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2 days ago

OMG names CEO for China

The promotion of Claudine Kwek fills a role left vacant by Doug Pearce in 2018.

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GO Communications implements 4.5-day workweek
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3 days ago

GO Communications implements 4.5-day workweek

The Malaysian agency becomes a rarity in the region for introducing a shorter working week.

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Is Facebook coping with the ‘steady wave’ of COVID-19 misinformation?
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3 days ago

Is Facebook coping with the ‘steady wave’ of ...

The COVID-19 crisis is galvanising Facebook's anti-fake news measures, and exposing shortcomings in its system.

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China industry insiders assess the COVID-19 impact
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2 days ago

China industry insiders assess the COVID-19 impact

China-based leaders from Dentsu Aegis, UM, Kantar and more discuss effects and strategies.

People to watch

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40 under 40 2019: Asia-Pacific's top rising talent
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Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

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Presenting the 2019 Women to Watch
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Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
Premium
Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

The Work

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A simple demonstration of Coca-Cola's branding power
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2 days ago

A simple demonstration of Coca-Cola's branding power

Your brain creates the bottle in these simple ads by Publicis Italy.

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Stop spreading homophobic slurs already, challenges ANZ
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2 days ago

Stop spreading homophobic slurs already, challenges ANZ

ANZ loves to celebrate love for its annual sponsorship of the Sydney Gay & Lesbian Mardi Gras, but this year, along with TBWA Melbourne, it wants to challenge hate.

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Aussie firefighters get thanks on Times Square billboard
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2 days ago

Aussie firefighters get thanks on Times Square billboard

A 77-foot ‘Godzilla’ billboard installation was dedicated to brave firefighters during the bushfires.

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These celebrity-chef recipes have a secret ingredient
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2 days ago

These celebrity-chef recipes have a secret ingredient

A regional campaign for WWF by Grey Malaysia has chefs on the Asian Food Network seasoning their dishes with a dash of plastic pollution.

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NZ charity campaign finds powerful metaphor for childhood poverty
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3 days ago

NZ charity campaign finds powerful metaphor for childhood poverty

Heartless machines shunt one in four infants toward a cruel fate in a campaign for New Zealand charity Spend My Super by Contagion.

Focus

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Lifetime Value Creator, LOTTE
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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Sounding board: APAC experts speak on marketing and comms issues

Premium
Bezos’ US$10b climate gift: Sincere move or empty gesture?
Premium
1 day ago

Bezos’ US$10b climate gift: Sincere move or empty ...

SOUNDING BOARD: We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.

Premium
What Parasite's Oscar win means for Korean culture
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Feb 12, 2020

What Parasite's Oscar win means for Korean culture

SOUNDING BOARD: We ask the industry how the success of 'Parasite' will affect brand appetite for Korean content.

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'Phygital' blend becomes key to India's ecommerce race
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Feb 3, 2020

'Phygital' blend becomes key to India's ecommerce race

What's behind the race to blend online ecommerce with offline kirana stores in India, and who will win?

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Advice for brands during the coronavirus crisis
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Feb 3, 2020

Advice for brands during the coronavirus crisis

SOUNDING BOARD: Amid region-wide panic and business shutdowns, PR heads weigh in on how brands should communicate their messages effectively.

Events

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MediaWorks 2020
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May 13, 2020
Bangkok Marriott Hotel The Surawongse

MediaWorks 2020

Over 1500 young media professionals have survived the challenge to date. Are you ready for the MediaWorks journey?

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Event Marketing Awards 2020
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May 19, 2020
Eaton Club

Event Marketing Awards 2020

Campaign is delighted to open entries for the 4th Event Marketing Awards!

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Campaign360 2020
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May 27, 2020
Raffles Singapore

Campaign360 2020

Campaign360 is Asia-Pacific's high-level event for media and marketing professionals, bringing you the best in the business for a day of unparalleled content and networking.

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Women Leading Change Awards 2020
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May 28, 2020
Raffles Hotel Singapore

Women Leading Change Awards 2020

Who shall be the best representative of the future women leaders of tomorrow? Nominate the innovative and game-changing women you know to have her contribution recognized!

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