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5 of Asia's top media chiefs name their biggest challenges

Ahead of Campaign360, our flagship conference themed around the value of media, ...

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VMLY&R Malaysia head steps down

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Programmatic traders risk workload burnout: study

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Dentsu Thailand hires new creative chief from VMLY&R

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Called Pat? Get free stuff

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5 of Asia's top media chiefs name their biggest challenges
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1 day ago

5 of Asia's top media chiefs name their biggest challenges

Ahead of Campaign360, our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business.

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VMLY&R Malaysia head steps down
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14 hours ago

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

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Programmatic traders risk workload burnout: study
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19 hours ago

Programmatic traders risk workload burnout: study

TOP OF THE CHARTS: New research from CtrlShift highlights the increasing complexities faced by programmatic traders, and the accompanying heightened risk of burnout.

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Dentsu Thailand hires new creative chief from VMLY&R
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18 hours ago

Dentsu Thailand hires new creative chief from VMLY&R

Read about Jon Chalermwong's new role and more in our weekly move & wins roundup.

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Called Pat? Get free stuff
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19 hours ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.

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How to name a new brand in an age of global business
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1 day ago

How to name a new brand in an age of global business

We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.

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CMOs need to muscle in on digital transformation, Forrester says
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19 hours ago

CMOs need to muscle in on digital transformation, ...

By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.

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Why Cheuk Chiang joined upstart agency Mutiny
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1 day ago

Why Cheuk Chiang joined upstart agency Mutiny

New agency focused on predictive use of AI also includes former PwC and Y&R executives.

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APAC Power List: David Porter of Unilever
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23 hours ago

APAC Power List: David Porter of Unilever

Read about David Porter and the 49 other standouts who made our inaugural list of the region's most influential marketers.

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Beiersdorf expands OMD remit to additional SEA markets
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1 day ago

Beiersdorf expands OMD remit to additional SEA markets

Owner of Nivea, Eucerin and La Prarie entrusts total of seven markets to the network.

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Asia, GDPR applies to you too: Tealium GM
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1 day ago

Asia, GDPR applies to you too: Tealium GM

Nic Dennis foresees a new age of customer-centricity—provided that companies take the initiative to untangle their data and comply with the rules.

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Hilton chooses TBWA for regional creative
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2 days ago

Hilton chooses TBWA for regional creative

Win follows the agency's recent success in the Singapore Airlines pitch.

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Marketers should expand their minds when it comes to data
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2 days ago

Marketers should expand their minds when it comes ...

iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.

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Torie Henderson departs OMG
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Feb 15, 2019

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

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Dentsu Aegis sees in-housing as opportunity: Tim Andree
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2 days ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO, Tim Andree.

Gender issues in marketing-communications in APAC

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Sexual harassment: Event professionals say ‘not in my workplace’
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Feb 15, 2019

Sexual harassment: Event professionals say ‘not in ...

“The meetings and events industry represent the perfect storm when it comes to sexual harassment."

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Working mums: Let’s talk about flex
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Jan 31, 2019

Working mums: Let’s talk about flex

Why should job-seeking women feel that they need to pretend they have no interest in having children? The strategic director at Mutant (and mom of two) argues that they shouldn't.

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FCBUlka CCO named 2019 'See It Be It' ambassador
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Jan 30, 2019

FCBUlka CCO named 2019 'See It Be It' ambassador

As one of the first female chief creative officers in India, Swati Bhattacharya brings a wealth of experience to the role of ambassador for Cannes Lions' programme supporting women.

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APAC women reclaiming the meaning of 'beauty'
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Jan 14, 2019

APAC women reclaiming the meaning of 'beauty'

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

The Work

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Cathay Pacific scores with new Rugby Sevens spots
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1 day ago

Cathay Pacific scores with new Rugby Sevens spots

Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.

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Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard
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Feb 14, 2019

Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard

Apple, HSBC, Hitejinro, Panasonic, Lenovo, Samsung and more feature in this month's list of the top ad video in each of 12 APAC markets.

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Can we talk about Ridley Scott directing ads?
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Feb 15, 2019

Can we talk about Ridley Scott directing ads?

Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?

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DB Export's new R&B—that's 'romance & beers'—ballad
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Feb 11, 2019

DB Export's new R&B—that's 'romance & beers'—ballad

'I'm Drinking It For You' celebrates love and low-carb alcohol in an entertainingly non-cheesy way.

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Samsung has visions of tech utopia in new global campaign
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Feb 8, 2019

Samsung has visions of tech utopia in new global campaign

Set to Doris Day's hit 'Que Será Será', a TVC launching today shows positive visions of technologies to come.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Brand fails: Crises, blunders and missteps

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Do Mizuho Bank's ATM shutdowns damage the brand?
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Feb 13, 2019

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

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Behind the scenes of the D&G fiasco
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Jan 23, 2019

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

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Bulgari’s Chinese New Year campaign wasn’t kosher
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Jan 14, 2019

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

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The 5 biggest brand fails of 2018
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Dec 7, 2018

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Events

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Campaign360
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Mar 5, 2019
Capella Singapore

Campaign360

Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years, Campaign360 and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.

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Event Marketing Awards 2019
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Mar 19, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Digital Media Awards 2019
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Mar 28, 2019
Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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DigitalWorks 2019
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Mar 28, 2019
Shanghai

DigitalWorks 2019

DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.

PARTNER CONTENT

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