GroupM restructures in Hong Kong, senior leaders exit

The departures are linked to GroupM’s ongoing ‘synergy project’ announced by WPP ...

Grab integrates OpenAI technology into its platform

How Dentsu and Nestlé cut digital ad emissions by 25% in ...

APAC media agency rankings: PHD surges ahead in Q1 ...

There are at least 25 alternatives to third-party ...

14 hours ago

GroupM restructures in Hong Kong, senior leaders exit

The departures are linked to GroupM’s ongoing ‘synergy project’ announced by WPP CEO Mark Read last year. Additionally, a new chief executive has been appointed in Taiwan.

12 hours ago

Grab integrates OpenAI technology into its platform

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.

14 hours ago

How Dentsu and Nestlé cut digital ad emissions by ...

CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.

1 day ago

APAC media agency rankings: PHD surges ahead in Q1 ...

PHD's performance was boosted by retaining SAIC Volkswagen. Meanwhile, Publicis Media benefited from GroupM's long-term clients leaving the agency in China.

1 day ago

There are at least 25 alternatives to third-party ...

With a focus on succeeding across three core pillars of digital marketing, these alternatives have been explored in the hopes of establishing the most stable, easy to input and reliable post-cookie solutions out there.

12 hours ago

RGA promotes Anthony Baker to Japan MD

As a founding team member of RGA Japan, Baker has been credited with expanding the team's workforce by 30% and achieving double-digit growth in the past year.

1 day ago

Engagement grew on X despite controversy, research ...

Peak engagement on X (formerly Twitter) increased last year, despite some brands choosing to limit their social strategies on the social media platform, according to new data.

23 hours ago

Queer Ad Folk: Don’t say nothing for fear of ...

Adam Patel, head of account management at Adam & Eve/DDB, on how to drive change in agencies and why queer-focused work should not be confined to June.

2 days ago

Pride 2024: A call for more courageous allies

If businesses want to be allies of the LGBTQ+ community, they should act like they mean it, says Howard Pulchin-Ramos.

23 hours ago

Should adland take Mark Read’s deepfake as a ...

Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.

2 days ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

2 days ago

Not dead yet: Is it time for brands to invest more ...

Age should be seen as a creative asset, not a hindrance to new thinking, Hot Pickle's Rupert Pick writes.

3 days ago

Gary Vaynerchuk: 'We stink at today'

The advertising industry spends too much time looking to the future and romanticising the past, he tells Campaign.

1 day ago

Navigating the beauty revolution: The key trends ...

From savvy consumers seeking top value in beauty products to mastering the application of medical-grade skincare, Irene Squeo from Quantum reveals three key trends impacting beauty culture—and the strategies to engage with them effectively.

3 days ago

‘A knife edge of what is legal’: Six years on from ...

25 May marked six years since GDPR was brought into effect, but is it still fit for purpose as a consumer data protection shield?

Agency Report Cards 2023

1 day ago

Agency Report Card 2023: McCann Worldgroup

In 2023, McCann Worldgroup saw leadership shakeups, stronger business performance and diversification across Asian markets, balancing organic and new business growth.

1 day ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

2 days ago

Agency Report Card 2023: M&C Saatchi

After a year marked by volatility, significant leadership change, and agency consolidations, M&C Saatchi should be poised for a comeback in 2024—or so we hope.

May 24, 2024

Agency Report Card 2023: Initiative

Losing long-term client Carlsberg is a blow for the agency, and Initiative has tried to mitigate the losses with solid employee initiatives.

People to watch

May 16, 2024

APAC Power List 2024: The power players shaping the ...

Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.

Feb 21, 2024

Women to Watch Greater China 2024

Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

Nov 21, 2023

40 Under 40 2023: Top-tier marketing talent ...

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

Oct 25, 2023

Women to Watch Asia Pacific 2023: The marcomms ...

Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.

The Work

1 day ago

Let's talk about sexual consent

Because breaking barriers, keeping an open dialogue, learning, understanding, and talking about consent can’t wait.

3 days ago

From teeth to golf balls: What not to flush

This Sydney Water campaign is a witty take on anyone who needs a reminder that only pee, poo and paper should go down the loo.

3 days ago

Sirona tackles menstrual taboos with #TheBloodyConversation campaign

The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.

May 23, 2024

Mercedes-Benz shifts into high gear on the world's largest LED stage

Watch the campaign to decide if it is a dazzling display or a dim disappointment.

May 22, 2024

Samsung unveils its 'new era of AI TV' in immersive ad

Global campaign was created by BBH Singapore.

Focus

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

May 14, 2024
Marina Bay Sands

Campaign360 2024 Singapore

Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.

Apr 11, 2024
The Executive Centre

Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 25, 2024
The St.Regis Shanghai, Jingan

Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

May 14, 2024
Marina Bay Sands

Women Leading Change Awards 2024

Honouring remarkable women who promote diversity, inclusion, and equality.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE