WPP suffers 'whopping' 8.5% Q1 plunge in North America
Like-for-like revenue less pass-through costs fell 2.8% globally.
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Advertising
7 hours ago
WPP suffers 'whopping' 8.5% Q1 plunge in North America
Like-for-like revenue less pass-through costs fell 2.8% globally.
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Analysis
12 hours ago
Samsung, Zozo and the perils of over-promising
After high-profile failures, the established electronics giant and the upstart that planned to revolutionise clothes shopping face very different futures.
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News
12 hours ago
Wunderman Thompson unveils China leadership; Bryce ...
JWT male executives win out and a Wunderman man was culled in the agency's first post-merger shakeup at the sub-region level.
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Media
17 hours ago
LG Electronics calling global media pitch
Incumbent Havas Media declines to participate.
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Marketing
12 hours ago
Uncle Martian, what an awfully familiar logo you have!
On World Intellectual Property Day, we take a look at China, where the law surrounding IP infringement increasingly has teeth.
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Marketing
12 hours ago
Global good, but local better: APAC view on brands
McCann Worldgroup’s latest study shows APAC citizens are more optimistic than their counterparts, and also optimistic about brands improving their lives.
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Digital
12 hours ago
Pinduoduo added to US ‘notorious market’ list
Pinduoduo is one of three Chinese ecommerce sites to feature on the list of 'notorious markets'
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Advertising
14 hours ago
2019 APAC Effie winners
Ogilvy dominated the 2019 edition of the awards, held last night in Singapore. See the full list of winners here.
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Media
1 day ago
Media OutReach to measure press release pick-up rates
Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.
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Advertising
Mar 19, 2019
Agency Report Cards 2018
Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.
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News
1 day ago
APAC workers admire tech and airline brands the most
Google dominates in a global YouGov study into employer branding, but the likes of Garuda, Alipay and Hyatt also fared well in Asia-Pacific markets.
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Digital
1 day ago
Essence launches APAC innovation hub
New unit supported by Singapore government.
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Media
1 day ago
Airbnb puts global media account up for review
The brand has been sending the RFP out to agencies, Campaign US has learned.
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1 day ago
If diversity matters to you (and it should), take ...
Please help us gather data to examine workplace bias in APAC, what steps companies could take to improve, and inappropriate behaviour including sexual harassment.
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Digital
1 day ago
Facebook bottom line hit by expected $3 billion fine
Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.
Powerful platforms, big questions
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Digital
1 day ago
Facebook bottom line hit by expected $3 billion fine
Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.
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Advertising
Apr 12, 2019
New Zealand ad bodies slam Facebook over inaction
Associations also praise YouTube for imposing stricter livestreaming measures.
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Digital
Apr 4, 2019
Australia passes social media law with severe ...
Bill proposed by prime minister on Saturday introduces fine and jail time as punishment for breaches.
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Advertising
Apr 3, 2019
'The party is over': APAC not convinced by Zuckerberg
Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.
The Work
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Advertising
1 day ago
A toilet-seat drama sells life insurance
'True care' for NTUC Income by BBH Singapore.
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Advertising
1 day ago
Avengers icons loom large over Kuala Lumpur
The Walt Disney Company and Dentsu X marked the Marvel movie's release with 300 drones.
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Advertising
2 days ago
The plight of rich, dead Singaporeans
Etiqa Insurance targets high-net-worth individuals with a welcome dose of somewhat macabre humour.
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Advertising
3 days ago
Red Bull campaign needs to shed more light
The concept by VMLY&R Indochina is such a good brand fit that it impedes its intention.
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The Work
4 days ago
Japan's 'hanko' stamps are decimating elephants, WildAid says
A piece of intricate animation to mark Earth Day points out that wooden stamps work just as well as ivory ones.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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May 22, 2019
MediaWorks 2019
Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.
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Advertising
Jun 4, 2019
Women Leading Change 2019
Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.
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Advertising
Jun 12, 2019
CampaignComms
CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.
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PR
Jun 12, 2019
PR Awards Asia 2019
The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.
PARTNER CONTENT
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PROMOTED
7 hours ago
Devi Attamimi on her new role as Hill Asean's ...
The newly-minted institute director of the Asean-focused think tank offers her perspective on how far brands must adapt to succeed in the rapidly developing Southeast Asian market
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PROMOTED
10 hours ago
Why advertising needs to be a two-way game
Daniel Henriksen on why the Greek philosophy of 'Dyad' needs to be resurrected in the media and advertising industry.
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PROMOTED
2 days ago
What the Verizon Media rebrand means for Southeast Asia
With Oath rebranding as Verizon Media, change is inevitable. But Rico Chan wants to assure consumers and marketers that the best is yet to come.
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PROMOTED
Apr 11, 2019
New World Beijing Hotel: events with flair
New World Beijing Hotel boasts a 520 sqm pillar-less ballroom, seven multi-purpose meeting spaces and a boardroom.
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7 Discovery: The golden era of marketing
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