Nike China pulls shoe line after designer supports HK protests
The US sports brand has reportedly nixed a limited edition line of shoes by the ...
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Advertising
2 hours ago
Nike China pulls shoe line after designer supports HK protests
The US sports brand has reportedly nixed a limited edition line of shoes by the Japanese design brand Undercover in China following an Instagram post that sparked controversy.
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Marketing
3 hours ago
Kobe Bryant is still the MVP in China, and other ...
Attendees at yesterday's event in Shanghai heard advice from the NFL, La Liga, PepsiCo, Mailman Group, and the Drone Racing League, among others.
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Advertising
8 hours ago
Industry against the clock in shifting TV investment...
In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.
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Advertising
8 hours ago
How Adidas China and TBWA won the first ever TikTok ...
Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.
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10 hours ago
Localised communications crucial in Australia
“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."
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Advertising
10 hours ago
Chinese brands waking up to the power of sports marketing
To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.
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Media
13 hours ago
OMD names new chief strategy officer for APAC
Gavin Gibson was previously national chief strategy officer for OMD Australia.
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PR
14 hours ago
PRWeek and PRCA launch landmark Asia-Pacific study
The PRCA and PRWeek UK are launching the first PR and Communications Census for the Asia-Pacific region, in conjunction with research partner YouGov.
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Advertising
22 hours ago
Apple poaches Publicis Groupe creative chief Nick Law
Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.
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Advertising
1 day ago
S4 Capital says Publicis’ Epsilon deal 'risky'
S4 Capital chief executive questions Publicis Groupe’s $4.4 billion acquisition of business that “might not exist in a few months”.
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Advertising
1 day ago
Coca-Cola pushes for ‘unified' online identity amid ...
The FMCG brand wants to build first-party data on its customers and plug this into a commonly defined audience ID to safeguard against privacy-first walled gardens.
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Marketing
1 day ago
Even conservative brands can mix art and advertising
Artvertising isn't just for sexy, young brands. Any company can give its audience the gift of good art, and reap the rewards of nurturing culture.
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1 day ago
Australians sure seem to hate American brands
Of the 19 brands that lost more than 10 places in our ranking of Australia's top brands, nine are American.
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Advertising
2 days ago
Mengniu Dairy and Coca-Cola sign joint Olympic ...
Mengniu expects the partnership, which extends through the 2032 games, to be a "catalyst" for global growth.
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Advertising
3 days ago
Innovation Jury President: “Asia has the possibility...
CANNES IN SHORTS: Bill Yom says while Asia only picked up a bronze, the region has all the elements needed to do better
Cannes Lions 2019: Full coverage
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Advertising
8 hours ago
How Adidas China and TBWA won the first ever TikTok ...
Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.
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Advertising
2 days ago
See all the APAC Cannes winners and metal tally here
We're tracking all the APAC winners at Cannes Lions 2019.
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Advertising
2 days ago
McCann Worldgroup wins Network of the Year at Cannes
The network's China Grand Prix helped propel it to the title. See all the special award winners here.
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News
3 days ago
Apple marketing VP: "Simplicity is not simple"
Tor Myhren explains to a packed crowd in Cannes why being simple is hard
The Work
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Advertising
8 hours ago
The star of this DBS ad is huge and hare-y
TSLA sends a large leporid (look it up) hopping through the streets of Singapore.
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Advertising
10 hours ago
Do you like your insurance ads short and cheeky, or long and weepy?
Whichever you prefer, Ad Nut has you covered, and then some, in new work from BLKJ, Leo Burnett and BMF for a trio of insurers.
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Advertising
Jun 18, 2019
Asia-Pacific YouTube Ads Leaderboard: May 2019
McDonald's, Samsung, GNX, Vivo, SK-II, Watsons, Lactum, Honor, AIS and more appear in this month's list of the top ad video in each of 13 APAC markets.
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Advertising
Jun 13, 2019
Cannes contenders: APAC top picks emerge in final tally
We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.
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The Work
Jun 17, 2019
What will daily life be like with 5G?
In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Asia's Top 1000 Brands 2019
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Country Rankings
2 days ago
Australians hate American brands
Of the 19 brands that lost more than 10 places in Australia's top brands, nine are American.
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Country Rankings
2 days ago
Localised communications crucial in Australia
“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."
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Country Rankings
2 days ago
Qantas, Vegemite, and BHP prosper in parochial ...
Locally-owned brands win favour of Australians as nation becomes more parochial
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Country Rankings
2 days ago
Economic indicators cause for some concern Down Under
Though its economy has been stable for a decade, Australia's lower-than-expected growth in 2018 have led to a cautious 2019-2020 forecast.
Events
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Marketing
Jun 20, 2019
Dentsu Dynamo Brands Index @ Cannes Lions
Where do brands go from here?
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Digital
Jun 25, 2019
Sport Focus
Taking place on June 25, Sport Focus will provide a unique platform to address the key opportunities and challenges sport marketers in China are facing today.
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Creativity
Jun 26, 2019
Event360 Shanghai
Event360 arrives in Shanghai on June 26, 2019, bringing together regional event professionals and key decision makers from leading corporations and brands to learn, network and share insight on the future of business events.
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Opinion
Jun 27, 2019
The Cannes Insight Session
Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.
PARTNER CONTENT
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PROMOTED
2 hours ago
Advertising’s next frontier: programmatic audio
Terrestrial radio might face a grim future, but digital audio is on the up and up.
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PROMOTED
9 hours ago
What is equality? Four company leaders answer.
WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture
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PROMOTED
1 day ago
SK-II is back with another web entertainment series ...
An unlikely star appears in SK-II’s Pitera Masterclass: John Legend.
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PROMOTED
2 days ago
Campaign X Publicis: What is diversity?
WLC interviews: Diversity isn’t about ticking boxes off a checklist but taking a humanistic perspective.
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