Havas Group restructures Asia-Pacific organisation
APAC CEO Mike Amour to leave the company with key regional markets reporting ...
Premium
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
Premium
Advertising
9 hours ago
Havas Group restructures Asia-Pacific organisation
APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.
Premium
Premium
Advertising
16 hours ago
Publicis China parts ways with executive following ...
A video circulated on Weibo showed an angry confrontion in which the man was accused of taking 'upskirt' video.
Premium
Premium
Digital
15 hours ago
Commercial models must catch up to live sports ...
While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.
Premium
Premium
Advertising
15 hours ago
See it Be it finalists on female leaders they look ...
Finalists of Spikes Asia's women acceleration programme open up about the leaders who truly inspire them.
Premium
Premium
Advertising
16 hours ago
Innovation Spikes award shortlist announced
Six of 28 entries across APAC have made the first cut, with live judging to take place during the festival.
Premium
Premium
Marketing
3 days ago
Vietnam’s Vingroup takes on Asia’s giants
Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.
Premium
Premium
Advertising
1 day ago
'I’ve moved a lot of money from traditional ...
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
Premium
Premium
15 hours ago
All the week's people moves and business wins
Briefs on S4 Capital, Rice, PHD China, TBWA Singapore, MediaCom Thailand, The Works, RedEngine SCC, CampaignLab, Digitas, PHD, and MANY more.
Premium
Premium
Media
17 hours ago
Deliveroo appoints Initiative for global media
Interpublic shop won account after competitive pitch.
Premium
Premium
Marketing
16 hours ago
HK hotel pleads for government assistance in ...
Tourism industry revenues have plunged by 40%, and local brands are taking a hit.
Premium
Premium
Advertising
15 hours ago
Women to Watch 2019: list coming on Monday
All entries have been carefully reviewed and will be unveiled to Campaign membership on Monday, September 23rd.
Premium
Premium
Influence
18 hours ago
Making a statement: when fashion meets protest
When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.
Premium
Premium
Advertising
17 hours ago
Is flexible working in adland just a pipe dream?
Can flexible working ever work in an industry historically beset by presenteeism?
Premium
Premium
Advertising
1 day ago
APAC markets all over map on performance, viewabilit...
A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
Premium
Premium
Advertising
2 days ago
HK Effie Awards: Winners and jury assessments
See all the winners, plus judge reactions on what was praiseworthy and what the industry should think about.
People to watch
Premium
Premium
Advertising
15 hours ago
Women to Watch 2019: list coming on Monday
All entries have been carefully reviewed and will be unveiled to Campaign membership on Monday, September 23rd.
Premium
Premium
Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
Premium
Premium
Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
Premium
Premium
Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
The Work
Premium
Premium
Advertising
16 hours ago
Back-to-school shopping shouldn't be terrifying
THE WORK: 'Back-to-school essentials' for Sandy Hook Promise by BBDO.
Premium
Premium
Advertising
1 day ago
See Tang Wei, James Corden, Ronaldo and more in the latest YouTube leaderboard
Videos from SK-II, Kia, Shopee, Kao, Petronas, Samsung, Vivo, Circles Life and more appear in this month's list of the top ad in each of 13 APAC markets.
Premium
Premium
Advertising
1 day ago
England rugby stars become samurai in World Cup ad
THE WORK: England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.
Premium
Premium
Advertising
2 days ago
Lego launches first brand campaign in 30 years
THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.
Premium
Premium
Advertising
3 days ago
This mom is a real monster (but in a good way)
THE WORK: 'Monster' by Grey Group for Olay.
Focus
Premium
Premium
Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
Premium
Premium
Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Premium
Premium
Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Stranger things: A reporters' notebook of WTF items
Premium
Premium
Marketing
3 days ago
Taobao Festival launches world's first rocket ...
STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.
Premium
Premium
Advertising
4 days ago
FCB NZ copywriter hires clown for redundancy meeting
A clown enters our WTF files for the first time, and yes, there are fake tears involved.
Premium
Premium
News
Aug 19, 2019
Does the dictionary have a word for odd cross-promot...
L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)
Premium
Premium
Opinions
Aug 6, 2019
Do supercar rides for orphans count as CSR?
Malaysian used-car site Carlist.my and racing academy Aylezo tout a recent event that gave kids rides in expensive cars, but little actual help.
Events
Premium
Premium
Behind the Brands
Aug 29, 2019
Brand Summit China 2019
Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.
Premium
Premium
Digital
Sep 4, 2019
Brand Exchange Thailand
Join us at Bangkok’s premier brand marketers' gathering.
Premium
Premium
Advertising
Dec 10, 2019
Greater China Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
Premium
Premium
Advertising
Nov 27, 2019
Japan/Korea Agency of the Year 2019
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
PARTNER CONTENT
Premium
Premium
PROMOTED
19 hours ago
Tips from the top: how to run a successful TikTok ...
Akira Suzuki, head of X Design Centre, TikTok’s in-house planning and creative unit in Japan, on how the short video platform helps brands create effective marketing campaigns.
Premium
Premium
PROMOTED
1 day ago
Raising CPR awareness with a TikTok dance project
Must a healthcare campaign be boring? The Japanese Red Cross Society and TikTok say no.
Premium
Premium
PROMOTED
4 days ago
Navigating a safer road to brand advertising online
68% of adults say it matters to them where they see a brand’s ad/content.
Premium
Premium
PROMOTED
Sep 13, 2019
DoubleVerify Roundtable: How to maximise media quality
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Premium
Premium
Premium
2 McCann Worldgroup names Japan CEO
Premium
Premium
Premium
Premium
5 Dentsu Aegis Network names APAC CEO
Premium
Premium
Premium
7 Singapore Media Awards winners announced
Premium
Premium
8 Grey makes Nirvik Singh global COO
Premium
Premium
9 Discovery: The golden era of marketing
Premium
