'People want to do more than shop online': Shopee's head of marketing
Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactio...
Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.
Tasked with managing the Publicis Luxe team in China, Mikaël Henry has 26 years of leadership experience in the beauty and personal care industry including a stint with L’Oréal in multiple markets.
The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.
The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.
A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.
As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.
The network has replaced long-time leader Songkran "Jod" Sethesompobe with two new leaders under a co-CEO structure.
Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.
See which agencies, campaigns and talents made the cut this year.
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.
Meta said it was committed to 'meaningful transparency, while also protecting people's privacy'.
Long-time Omnicom Media Group exec will be responsible for designing solutions that tap into Publicis’ technology, creative, media and data capabilities.
The American coffee giant follows McDonald’s in exit following business suspension.
Havas Media Group Singapore appoints a chief commercial officer, Apco Worldwide relocates its healthcare leader, Yellow.ai and Ampverse appoint marketing heads, plus more news to kick off this week's roundup.
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.
AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.
AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.
AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.
AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.
Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.
Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.
Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
With the help of The Neighbourhood, Australian biscuit brand Arnott’s releases a montage of familiar moments that include the conglomerate’s many snack brands.
AD NUT'S RANT OF THE WEEK: Baby Dove's #RealMomsVillage proposes it can be a place where mothers in the Philippines can 'unwind, socialise and be productive all at once'. But do new mothers have time to 'gain incentives' in the metaverse?
INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.
The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.
The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.
Crack the science of shortform with Test with TikTok, the video platform’s new playbook for Southeast Asia-based brands.
This hub is a collection of exclusive insights for marketing leaders, brought to you by Nielsen and Campaign Asia. Below, you'll find in-depth analysis of key themes from Nielsen's 2022 Global Annual Marketing Report, along with more insights that will guide you in your marketing strategy for 2022.
Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Campaign Leading Change returns with a workshop in Singapore and a virtual content programme for leaders on 1 June.
Join Essence and Campaign Asia-Pacific at Diversity Talks, a virtual event focused on diversity, equity and inclusion (DEI) initiatives across APAC.
PR Awards Asia 2022 returns with 4 new award categories. Enter now to get recognised for your remarkable PR work.
With the vast potential of the growing metaverse, how can brands leverage the new immersive virtual-world experience to affect real-world opportunities for their business? Industry leaders from agencies, Meta, and WPP came together to share views, guidance and experiences as this new platform takes shape.
Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.
Crack the science of shortform with Test with TikTok, the video platform’s new playbook for Southeast Asia-based brands.
Nielsen’s 2022 global marketing report dives into consumer behaviour on digital platforms, the rising social media trends, and what brands should expect when adopting new channels to reach audiences.