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Cheuk Chiang departs OMG

OMG has promoted Tony Harradine, OMG’s chief investment officer for Asia-Pacific, ...

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MSL brand expands to Malaysia and Indonesia

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WFA issues data transparency manifesto supported by ...

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See the new Asia-Pacific YouTube Ads Leaderboard

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Publicis Groupe reports growth, despite poor APAC ...

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Cheuk Chiang departs OMG
Premium
23 hours ago

Cheuk Chiang departs OMG

OMG has promoted Tony Harradine, OMG’s chief investment officer for Asia-Pacific, to CEO.

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MSL brand expands to Malaysia and Indonesia
Premium
22 hours ago

MSL brand expands to Malaysia and Indonesia

Leo Burnett / Arc PR in Malaysia and Leo PR in Indonesia take the MSL name.

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WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Premium
1 day ago

WFA issues data transparency manifesto supported by ...

Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.

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See the new Asia-Pacific YouTube Ads Leaderboard
Premium
1 day ago

See the new Asia-Pacific YouTube Ads Leaderboard

Thai mobile operator AIS lands three videos in the top 10, but a PlayStation game takes the top spot.

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Publicis Groupe reports growth, despite poor APAC performance
Premium
1 day ago

Publicis Groupe reports growth, despite poor APAC ...

APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest growth.

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Meet China Digital A-List's class of 2018: Disruptors
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22 hours ago

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

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Starhub chooses creative agency
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1 day ago

Starhub chooses creative agency

Decision ends a 12-year relationship with DDB.

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Briefs: Bloomberg, Grey Group, Dentsu Sports, much more
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1 day ago

Briefs: Bloomberg, Grey Group, Dentsu Sports, much more

Follow people moves and account news in our frequently updated weekly digest.

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Anonymous Fishbowl app aims to unite agency leaders and staff
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23 hours ago

Anonymous Fishbowl app aims to unite agency leaders ...

The new "Company Bowls" feature invites users to join verified agency bowls for their places of employment, while maintaining their anonymity if they choose.

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Anonymous Fishbowl app aims to unite agency leaders and staff
Premium
23 hours ago

Anonymous Fishbowl app aims to unite agency leaders ...

The new "Company Bowls" feature invites users to join verified agency bowls for their places of employment, while maintaining their anonymity if they choose.

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Read and Scott: Break-up of WPP makes no sense
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1 day ago

Read and Scott: Break-up of WPP makes no sense

Memo to WPP’s 130,000-plus staff says that "in a world where clients need faster, more agile, integrated solutions, we need to get closer together, not further apart."

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Mobile app fraud up 30% to $700 million a year: AppsFlyer
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1 day ago

Mobile app fraud up 30% to $700 million a year: ...

As both sides gain sophistication, fraud has become a high stakes race.

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Chinese spend +2.5 hours a day on mobile, surpassing TV
Premium
1 day ago

Chinese spend +2.5 hours a day on mobile, surpassing TV

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

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Aston Bridgman leaves co-president role at Finsbury Japan
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1 day ago

Aston Bridgman leaves co-president role at Finsbury ...

The agency is expected to make a new appointment soon.

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Snapchat launches shoppable AR Lenses
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1 day ago

Snapchat launches shoppable AR Lenses

Adidas and Candy Crush developer King are among the first users.

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New taxi screens make ad-watching all but mandatory
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2 days ago

New taxi screens make ad-watching all but mandatory

OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.

FEATURED

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Beyond time: How watch brands are adapting to survive
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4 days ago

Beyond time: How watch brands are adapting to survive

SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.

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Go social: From engagement to sales
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4 days ago

Go social: From engagement to sales

Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.

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The state of Japan's new economy
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Apr 13, 2018

The state of Japan's new economy

Marc Benioff, John Zimmer and Shinjiro Koizumi were among the speakers at the New Economy Summit 2018 in Tokyo discussing Japan's future. Here are some key takeaways:

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Zero or hero? Industry polarised on zero-based budgeting
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Apr 13, 2018

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.

The Work

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Samsung project helps people with autism run a restaurant independently
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1 day ago

Samsung project helps people with autism run a restaurant independently

Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.

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KFC's new spicy chicken ad makes hot things cool
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2 days ago

KFC's new spicy chicken ad makes hot things cool

Ogilvy's new campaign selling Hot & Spicy chicken proves the simplest ads are often the ones we appreciate the most.

Premium
Dove tries to fix Japan's low 'body esteem'
Premium
Apr 9, 2018

Dove tries to fix Japan's low 'body esteem'

A variation on the 'Sketches' theme aims to raise spirits among the world's least self-confident schoolgirls.

Premium
This Snickers 2018 organiser is so bad it came out in March
Premium
Apr 6, 2018

This Snickers 2018 organiser is so bad it came out in March

As a PR tactic in Philippines and Malaysia, the brand and BBDO Guerrero created an anti-organiser meant to depict the confusing nature of life when hungry.

Premium
Marriott tries for laughs with HK Sevens campaign
Premium
Apr 6, 2018

Marriott tries for laughs with HK Sevens campaign

Marriott Hotels kicks off the Hong Kong Sevens with a tongue-in-cheek campaign by Ogilvy featuring Sébastien 'monument to marketing' Chabal.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

Premium
Powered by PubMatic
Premium

Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Top of the Charts: Infographics on APAC marketing and advertising topics

Premium
Chinese spend +2.5 hours a day on mobile, surpassing TV
Premium
1 day ago

Chinese spend +2.5 hours a day on mobile, surpassing TV

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

Premium
Brands struggle with China's video-inventory crunch: OMD
Premium
Mar 27, 2018

Brands struggle with China's video-inventory ...

TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.

Premium
Adspend forecast for China improves significantly: Zenith
Premium
Mar 26, 2018

Adspend forecast for China improves significantly: ...

TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.

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APAC marketers most likely to embrace AI: Econsultancy
Premium
Mar 12, 2018

APAC marketers most likely to embrace AI: Econsultancy

TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.

Videos

Events

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Media360Indonesia
Premium
Apr 23, 2018
Shangri-La Hotel Jakarta

Media360Indonesia

Media360Indonesia 2018 brings together industry leaders to address the most pressing issues impacting brands such as the changing face of the media agency, digital swamp, new technology, programmatic opportunities, winning moves of local brands, influencer marketing and what is it that CMOs want in the coming year.

Premium
DigitalWorks
Premium
Apr 25, 2018
Shanghai

DigitalWorks

Campaign Asia-Pacific presents DigitalWorks, an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

Premium
Digital360Festival
Premium
Apr 25, 2018
JW Marriott Hotel Shanghai at Tomorrow Square

Digital360Festival

Developed from Campaign China’s flagship conference Digital360China, the first-ever Digital360Festival aims to be a gathering of key decision-makers from today's leading brands and agencies in China. The festival encompasses DigitalWorks, a learning and networking platform for China's rising stars, and DigialMediaAwards, a celebration of the best digital marketing work, innovation and talent.

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Digital Media Awards
Premium
Apr 26, 2018
Shanghai

Digital Media Awards

The Digital Media Awards China 2018, organised by Campaign, are setting out to celebrate Greater China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

Galleries

PARTNER CONTENT

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