'Read this ad with your nose': The state of scent marketing

Scent is increasingly being used by brands as a way to experiment with multi-senso...

Google promotes Sanjay Gupta to president for APAC

Cannes Lions and Warc owner Ascential to be acquired for ...

IPG reports organic revenue growth of 1.7% for Q2 but ...

Why we don't see enough Pride marketing in Asia

6 hours ago

'Read this ad with your nose': The state of scent marketing

Scent is increasingly being used by brands as a way to experiment with multi-sensorial concepts. Campaign explores how marketers can use scent effectively without causing too much of a stink.

6 hours ago

Google promotes Sanjay Gupta to president for APAC

Gupta, formerly the country head and vice president for Google India, will succeed Scott Beaumont, who announced his retirement yesterday after nearly 16 years with the tech giant.

1 day ago

Cannes Lions and Warc owner Ascential to be ...

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

19 hours ago

IPG reports organic revenue growth of 1.7% for Q2 ...

Group forecasting full-year organic growth of 1%, a downgrade on its previous forecast.

8 hours ago

Why we don't see enough Pride marketing in Asia

RAPP's APAC ECD explains why Asia's marketing campaigns seem to lag behind the growing acceptance of the LGBTQIA+ community.

1 day ago

Alphabet beats Q2 earnings predictions

The tech giant and parent of Google has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

8 hours ago

How brands can edge out competition with bold ...

From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.

1 day ago

160over90 appointed cultural marketing partner for ...

EXCLUSIVE: Set to occur from July 11 to August 3, 2025, the championships are anticipated to feature more than 2,500 athletes from the 210 national member federations of World Aquatics.

1 day ago

Google abandons cookies plan: APAC experts weigh in

Google's decision to backtrack on removing cookies has left the ad industry in a tailspin. As the dust settles, Campaign speaks to industry experts to find out how marketers can cope with the latest news.

2 days ago

Weirdness is a superpower and hyperfemininity is ...

EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.

2 days ago

FTLife Insurance rebrands, launches new identity ...

Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.

1 day ago

Pringles splits with Grey as it ends 27-year ...

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.

2 days ago

Google reverses plan to eliminate cookies from Chrome

In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.

1 day ago

A pivotal summer ahead for sports in Japan

The VP at 160over90 writes about the bright future of Japanese sport and the country's emerging status as a global sports powerhouse.

3 days ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

Top 50 Brands

Jul 12, 2024

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.

Jun 20, 2024

Vietnam’s top 50 brands

See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

Jun 19, 2024

Indonesia's top 50 brands

See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

Jun 19, 2024

The Philippines' top 50 brands

Online retailers, digital wallets, tech or e-commerce giants—check out which brand earned the coveted top spot for exceptional consumer experience in our research with Milieu Insight.

Agency Report Cards 2023

Jul 8, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jul 8, 2024

Agency Report Card 2023: Wunderman Thompson

As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.

Jul 7, 2024

Agency Report Card 2023: Wieden+Kennedy

Having opened offices in Singapore and Seoul in 2023, the agency’s uniquely creative style has gained traction by securing local clients.

Jul 5, 2024

Agency Report Card 2023: Wavemaker

With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.

The Work

7 hours ago

Alibaba's AI-powered tribute to female athletes shines at Olympics premiere

The eight-minute long film is poignant, tear-jerking, inspiring, and one of Ad Nut's favourite picks of the year yet.

3 days ago

NRMA Insurance rebrands with a promise to help

Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.

3 days ago

Apple’s ad follows 'underdogs' to Thailand to please client demands

Work casts Apple’s products as integral characters.

3 days ago

Why an Australian whisky wants to take down Canada’s Olympians

Coastal Stone Whisky, with some help from a Canadian creative, is actually targeting Canadian Club whisky

3 days ago

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Jul 26, 2024
Virtual, APAC

[Virtual] Kantar BrandZ 2024 Most Valuable ...

Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market

Aug 8, 2024
Virtual

Best Places to Work Asia-Pacific 2024

We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!

Sep 19, 2024
Virtual

40 under 40 2024

Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.

Nov 18, 2024
Venue to be announced

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

PARTNER CONTENT

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