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And now, some brutal honesty about ‘digital transformation’

Money and lives are being wasted on weak, ineffective plans dressed in jargon by ...

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Who made it to the AOY shortlists?

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Grab hires Ken Mandel for data-monetisation role

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Programmatic spend approaches peak growth: Zenith

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Better cities, new paths for brand growth in China

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And now, some brutal honesty about ‘digital transformation’
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5 hours ago

And now, some brutal honesty about ‘digital transformation’

Money and lives are being wasted on weak, ineffective plans dressed in jargon by insecure stakeholders, says one honest veteran who is tired of hearing platitudes.

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Who made it to the AOY shortlists?
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3 days ago

Who made it to the AOY shortlists?

See the shortlists for the five Agency of the Year regions and the Network of the Year awards, and find information on attending the awards presentations in December.

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Grab hires Ken Mandel for data-monetisation role
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2 hours ago

Grab hires Ken Mandel for data-monetisation role

Former Publicis Media innovation head joins the Southeast Asia transport-services company.

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Programmatic spend approaches peak growth: Zenith
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5 hours ago

Programmatic spend approaches peak growth: Zenith

New forecast predicts slowing of growth as programmatic becomes the dominant form of trading digital media.

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Better cities, new paths for brand growth in China
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4 hours ago

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.

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LVMH digital czar on China, sales and the new definitions of luxury
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5 hours ago

LVMH digital czar on China, sales and the new definitions of luxury

Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.

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Duracell puts global creative account up for review
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1 day ago

Duracell puts global creative account up for review

The scope includes all international markets outside of North America.

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#MeToo: latest on troubled Utopeia agency
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3 days ago

#MeToo: latest on troubled Utopeia agency

Recently resigned Utopeia partner Mitali Srivastava Hough says Utopeia's formal statement "creating a narrative of partner rivalry" is a "deliberate distraction" to divert attention from sexual harassment claims against Sudarshan Banerjee.

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A Japanese detergent maker’s first steps towards personalisation
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3 days ago

A Japanese detergent maker’s first steps towards ...

CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.

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A Japanese detergent maker’s first steps towards personalisation
Premium
3 days ago

A Japanese detergent maker’s first steps towards ...

CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.

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40 Under 40: James Hacking of BlueCurrent
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7 hours ago

40 Under 40: James Hacking of BlueCurrent

Read about James Hacking and the 39 other impressive members of our 2018 list.

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Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'
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4 days ago

Buhlmann on leaving DAN: 'I'm proud we were able to ...

He remains bullish about the 'robust' agency model.

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Save the date: tuning in to seasonal events
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3 days ago

Save the date: tuning in to seasonal events

Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.

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Zenith Malaysia splits in two, ends franchise structure
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4 days ago

Zenith Malaysia splits in two, ends franchise structure

Local operations rebranded as Invictus Blue

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Nominate for Asia's first CMO Power List 2018
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Nov 13, 2018

Nominate for Asia's first CMO Power List 2018

We are taking suggestions for Campaign's first Asia-wide CMO Power List, a definitive guide to the most influential marketers in the region. You have two weeks to nominate!

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Dataxu brings addressable TV to Asia
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4 days ago

Dataxu brings addressable TV to Asia

Partnership with Korea’s SK Broadband allows targeting of viewers across various digital TV platforms.

FEATURED

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Q&A: Lessons Shopify is learning in Japan
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Nov 14, 2018

Q&A: Lessons Shopify is learning in Japan

The commerce platform's country manager explains why Japan is its first non-English market, how it's localising its offering and marketing, and what it's learning from Japanese users.

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The Trade Desk opens for business with top China streaming services
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Nov 13, 2018

The Trade Desk opens for business with top China streaming services

Company announces integrations with Baidu Exchange Services, iQiyi, Tencent Social Ads and Youku.

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Seeking pastures new? All about moving client-side
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Nov 13, 2018

Seeking pastures new? All about moving client-side

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

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Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'
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Nov 12, 2018

Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'

What brands won the day, and what we learned.

The Work

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Nightmare pitch video is all too realistic
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Nov 14, 2018

Nightmare pitch video is all too realistic

An imagined post-pitch press conference, based on real-life examples, is perhaps too painful to laugh at.

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Aldi gets the holiday season off to a crashing start
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Nov 12, 2018

Aldi gets the holiday season off to a crashing start

If our pal Ad Nut is receiving Christmas ads, it must be early November.

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A surreal invitation to drink Asahi Super Dry
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Nov 9, 2018

A surreal invitation to drink Asahi Super Dry

Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.

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Pedigree declares festive 'Season of Good Dog' is here
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Nov 8, 2018

Pedigree declares festive 'Season of Good Dog' is here

Because Christmas is not just for humans.

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'Fly Better' says Emirates—and do stop gawping at the air hostesses
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Nov 7, 2018

'Fly Better' says Emirates—and do stop gawping at the air hostesses

The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

Adland faces #MeToo

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#MeToo: latest on troubled Utopeia agency
Premium
3 days ago

#MeToo: latest on troubled Utopeia agency

Recently resigned Utopeia partner Mitali Srivastava Hough says Utopeia's formal statement "creating a narrative of partner rivalry" is a "deliberate distraction" to divert attention from sexual harassment claims against Sudarshan Banerjee.

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#MeToo: The Collective lays down action plan
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Nov 6, 2018

#MeToo: The Collective lays down action plan

The group's first priority is to make work places safe and being of help to anybody who faces harassment

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Utopeia co-founder strongly denies #MeToo claims
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Oct 30, 2018

Utopeia co-founder strongly denies #MeToo claims

A letter from lawyers shared by Sudarshan Banerjee says three of four claims are "figments of imagination" and promises legal proceedings against "a criminal conspiracy" seeking to tarnish his reputation.

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Detailed #MeToo claims against Utopeia's Sudarshan Banerjee
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Oct 23, 2018

Detailed #MeToo claims against Utopeia's Sudarshan ...

Two women have shared in-depth reports of harassment with Campaign Asia, saying Banerjee's wife's position as head of HR at the agency made it particularly hard for them to seek help.

Videos

Events

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Re.Con Philippines
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Nov 20, 2018
The Peninsula Manila

Re.Con Philippines

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

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Re.Con Indonesia
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Nov 22, 2018
Ritz Carlton Mega Kuningan, Jakarta

Re.Con Indonesia

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

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Re.Con Malaysia
Premium
Nov 29, 2018
Mandarin Oriental, Kuala Lumpur

Re.Con Malaysia

Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.

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Japan/Korea Agency of the Year Awards 2018
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Dec 6, 2018
Tokyo

Japan/Korea Agency of the Year Awards 2018

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.

Galleries

PARTNER CONTENT