Tecno's global CMO on how to build a global brand with local storytelling
From traveling around the world to better understand local consumers, and ...
13 hours ago
Tecno's global CMO on how to build a global brand with local storytelling
From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand.
11 hours ago
Formula One debuts the world’s first ‘kiss-activated...
Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
13 hours ago
Cultural competency is critical to creative success ...
Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.
13 hours ago
Report: Gen X is largely ignored by brands despite ...
TOP OF THE CHARTS: A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.
.png&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
3 days ago
How can Douyin generate a new growth curve for the ...
For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.
13 hours ago
New week, new people moves and account wins
Kick-start your week with the latest developments in the world of marcomms, including updates from Sweetshop, ThinkHQ, LinkedIn, and more.
1 day ago
TikTok claims it's underrated by analytics, ...
After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.
4 days ago
Creative Minds: Linus Chen's fortuitous introduction...
Chen's waiter-to-creative tale is a marvellous lesson in seizing unexpected opportunities.
.png&h=268&w=401&q=100&v=20170226&c=1)
3 days ago
State of wellbeing in APAC in 2023: 1 in 3 hit ...
Lululemon’s latest Global Wellbeing report delivers a stark wake-up call: wellbeing remains frozen since peak pandemic, mental health taboos persist even for Gen Z's, and workdays are lost to these struggles.
1 day ago
Cars remain a status symbol for young India: Maruti ...
Shashank Srivastava, the automaker's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering.
3 days ago
TikTok accused of hypocrisy over gambling content
The social media giant is under scrutiny for twice-removing a video criticising gambling ads, despite increasing the amount of gambling content on the platform.
1 day ago
Russell Brand case: 'Legal and PR strategies need ...
The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
3 days ago
VMLY&R Malaysia boosts creative bench with slew of ...
Suryadipura Salleh, Suffian Rahman, Maura Soewarna, and Loreen Eva Lim will solidify the agency's end-to-end capabilities.
4 days ago
'Havas, you’re only as green as your clients': ...
A B-Corp on the one hand and Big Oil on the other? No matter how Havas and others justify the tango, can dirty alliances live beside clean credentials, questions Comms Declare founder.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
4 days ago
Why the long queue? The rise of competitive queuing ...
Despite a pandemic and the social distancing imperative, it feels like huge queues for product drops never actually went away in Asia. If anything, they're even bigger and more competitive than ever before. So, what's with the queue? Matthew Keegan explores.
Agency Report Cards 2022
May 26, 2023
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Information
May 26, 2023
Agencies need to make more effort to progress on DEI
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
The Information
May 8, 2023
How did agencies crack the China conundrum in 2022?
AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.
The Information
Mar 27, 2023
Agency Report Card 2022: AKQA
Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.
People to watch
May 16, 2023
APAC Power List 2023: Meet the region's 50 most ...
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
Feb 8, 2023
Women to Watch Greater China 2023
Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Dec 7, 2022
40 Under 40 2022: Inspiring leaders forging their ...
Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.
Sep 21, 2022
Women to Watch 2022: Celebrating outstanding talent ...
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
The Work
1 day ago
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
1 day ago
Lego's 'playable' action movie shows parents the value of play
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
Sep 19, 2023
Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion ...
Look whacky and stay frosty—the fashion statement you never knew you needed.
Sep 20, 2023
We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Sep 17, 2023
Adidas evokes the past in Originals brand platform
The trio of films echo the brand's famous three stripes.
Focus
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
Campaign For Creativity
The best global content from Campaign's unrivaled editorial network in eight key markets.
Events
Nov 9, 2023
40 Under 40 2023
Calling all rising stars and those destined to make a big mark in APAC’s marketing, media, and advertising arena: Nominations are now open for our eleventh-annual list of standouts.
.png&h=268&w=401&q=100&v=20170226&c=1)
Sep 27, 2023
The CMO Dialogue
Join us for strategic discussions with other C-Level and C-1 Level marketers in Hong Kong on 27 September.
Oct 18, 2023
Game Changers 2023
Game Changers returns to Singapore on 18 October, join us to explore the latest in AI, XR, and metaverse.
Dec 7, 2023
Southeast Asia Agency of the Year Awards 2023
Celebrating 30 years of Agency of the Year
PARTNER CONTENT
PROMOTED
3 days ago
How can Douyin generate a new growth curve for the ...
For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.
PROMOTED
Sep 19, 2023
How can AI maximise your Mega Sales Season?
As Mega Sales Season kicks off in APAC, we hear from experts at Meta about how AI can help supercharge the year-end festive sales season.
PROMOTED
Sep 20, 2023
How can a content engine drive growth and efficiency...
With more content being produced and consumed than ever, how can a content engine help brands and agencies reach consumers across all touchpoints and drive business efficiency?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
Sep 18, 2023
Amazon Ads Partner Awards reveal 2023 finalists
Entries were invited from all regions of the world
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
BY PR NEWSWIRE