China and India drag down WPP revenue improvement in Q3

Revenues drop an improved 7.6% as VMLY&R in US and Group M in UK help ease the pain.

How are the protests in Thailand affecting the ad industry?

Spikes Asia Awards open for entries

DoubleVerify raises $350 million from investors led by ...

5 hours ago

China and India drag down WPP revenue improvement in Q3

Revenues drop an improved 7.6% as VMLY&R in US and Group M in UK help ease the pain.

12 hours ago

How are the protests in Thailand affecting the ad ...

Four agencies in Bangkok provide insight into how the past few months of protests have affected business and communications.

13 hours ago

Spikes Asia Awards open for entries

This year sees the introduction of the Creative Strategy Spike, an Industry Craft Spike, and additional categories across the awards. Get all the details on key dates and download the entry kit now.

13 hours ago

DoubleVerify raises $350 million from investors led ...

Funds to be used to buy back shares from existing shareholders and invested in supporting business, with an IPO looming.

12 hours ago

Digital Media Awards 2021: Call for entries

The DMAs provide a chance for organisations in Greater China to have their work judged by respected digital professionals, putting their talent on an international stage.

1 day ago

M&C Saatchi to reduce office space by 25% to ...

Singapore and Australia among office locations to see changes, as agency reports better than expected revenue decline of 13% in first half of 2020.

15 hours ago

WPP fends off Publicis to retain $600 million ...

The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.

1 day ago

TikTok partners with Shopify for social commerce

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for early 2021.

13 hours ago

Say farewell to the sea of sameness

In a time where short-termism prevails, PHD's New Zealand strategy director expounds on how long-term brand platforms can—when client and agency are committed—reinvigorate and rejuvenate year after year.

1 day ago

Interpublic Group rebrands CMG division as IPG DXTRA

The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.

1 day ago

Got 5 minutes? Learn something from APAC experts

Our weekly video-learning series is now up to eight courses, full of valuable lessons and practical tips. Courses so far cover diversity, blockchain, tailoring social content, cultivating talent, buying OOH, briefing a creative agency, reaching Gen Z and conducting effective research. Check the series out now and watch for a new course each Friday.

1 day ago

Time for a radical rethink of how we use social ...

Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.

1 day ago

Nick Emery’s treatment will have sent chills down ...

The former Mindshare worldwide CEO was foolish and has paid a heavy price

14 hours ago

Newsmakers: GCI Health, WhiteGrey, WWF, IAS, Zeno, more

Keep up with the week's people moves and business wins in our frequently updated roundup.

Asia's Top 1000 Brands 2020

Oct 19, 2020

Taiwan's top 100 brands: Line, Taiwan Mobile, ...

Luxury brands also performed well in the market, according to the just-revealed ranking from our Asia's Top 1000 Brands research.

Oct 19, 2020

Direct-to-consumer products raise their awareness ...

ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.

Oct 19, 2020

Brands in Taiwan focus on diversifying services

ASIA's TOP 1000 BRANDS: Brands that expanded their service offering during the global pandemic have prospered in Taiwan.

Oct 19, 2020

Pandemic makes its marks, even in Taiwan

ASIA's TOP 1000 BRANDS: Even though its management of the pandemic was exemplary, Taiwan did not escape unscathed economically, nor in terms of lasting changes in consumer consumption.

People to watch

Aug 18, 2020

Get to know the 2020 Women to Watch

Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.

Jun 29, 2020

Power List 2020: Asia-Pacific's 50 most influential ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

The Work

1 day ago

A magician learns new tricks in RHB Bank's Deepavali film

The bank's 2020 Deepavali TVC by FCB Malaysia dramatises the real-life story of a man who used his magic skills to sell durians after the pandemic made his audience disappear.

2 days ago

Anyone's a budding moviemaker in new Apple iPhone 12 Pro spot

Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.

2 days ago

Colgate turns on smile-power campaign in Malaysia

Campaign by Ogilvy Malaysia and Red Fuse features an activist, an artist and an up-and-coming rapper as it asks Malaysia to 'Smile strong together'.

3 days ago

This film promoting the Line BK app is a major distraction

When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?

3 days ago

This ad proves you’ve been taking your smile for granted

A new campaign by BBDO Bangkok shines a light on the phenomena of babies ‘born without a smile’.

Focus

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

Leadership Hub: 2020 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Events

Nov 3, 2020
Virtual

Asia's Top 1000 Brands 2020

The Top 1000 Brands event is back in a virtual format and with an all-star lineup.

Nov 26, 2020
Virtual, APAC

Webinar: Meeting the Creative Demands of eCommerce ...

Branding experts are coming together for a discussion on creativity in online marketing for revenue growth. Register below to join us live.

Dec 1, 2020
Singapore

APAC Network Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

Dec 1, 2020
Singapore

Australia/New Zealand Agency of the Year Awards 2020

APAC’s most esteemed Agency of the Year Awards have returned for its 27th celebration with new categories!

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