Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case
More than 30 domestic ad agencies are crying foul after Chinese electric-car ...
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Marketing
19 hours ago
Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case
More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.
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Advertising
2 days ago
Vaynerchuk: if Sorrell came knocking I'd say 'no'
Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.
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19 hours ago
Philippines' top 100 brands for 2018
Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate
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Advertising
20 hours ago
Chinese appliance brand on the hook for US$12 ...
Vatti and its franchisees must pay consumers some RMB79 million (US$11.8 million) in reimbursements after Les Bleus claimed the World Cup crown last night.
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Digital
16 hours ago
Online video ad spend growth slows: Zenith
The agency’s latest report finds that while spend is still high, its rate of growth is slipping year-on-year.
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Advertising
17 hours ago
How agencies can become the glue that holds the programmatic players together
A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.
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News
19 hours ago
One-word answers with Accenture Interactive's Brian ...
The global CEO explains how Accenture Interactive differs from other digital agencies.
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News
17 hours ago
Move and win roundup: Week of July 16, 2018
UM, Reuter, Geometry, Serviceplan, TBWA and more, in our weekly collection of people moves and account news.
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Advertising
19 hours ago
Best spaces to work: Publicis Media Singapore
Publicis Media has united its brands under one roof in its new Singapore office, where encouraging shared working behaviours is a priority.
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Advertising
19 hours ago
Best spaces to work: Publicis Media Singapore
Publicis Media has united its brands under one roof in its new Singapore office, where encouraging shared working behaviours is a priority.
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Digital
3 days ago
Omnicom launches marketing and insights platform
Omnicom Group has launched a marketing and insights platform, aiming to make mass personalization a reality.
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Marketing
4 days ago
Could Sorrell's next move be in Asia-Pacific?
Industry insiders weigh in on which shops may be on the former WPP CEO's radar.
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Advertising
3 days ago
McCann Health terminates global CCO following ...
Jeremy Perrott violated the agency's code of conduct. This marks the second termination of a prominent global industry figure this week based on employee complaints, following Ogilvy's firing of Tham Khai Meng.
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Analysis
4 days ago
Dentsu finds itself on unstable ground with its key ...
Marketing cuts combined with recent scandals suggest a change in dynamics in the agency's relationship with Toyota.
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News
4 days ago
Ogilvy Worldwide creative chief fired after ...
Tham Khai Meng has been with Ogilvy since 1999.
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Analysis
Jul 9, 2018
At 20, W+K Tokyo looks to accommodate creatives who ...
As the agency enters its third decade in Japan, its senior management team says it is learning to work with ideas people who prefer to work freelance than sign contracts.
FEATURED
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News
Jul 11, 2018
Overseas consumers will not be a priority for WeChat Pay
It will not be possible for foreigners, except in Hong Kong and Malaysia, to use WeChat Pay local-currency wallets in the near term, as the payment brand is prioritising Chinese outbound tourists.
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Advertising
Jul 12, 2018
MediaMonks: the lowdown on the company that topped Sorrell's shopping list
If you were unfamiliar with MediaMonks and want to know more about the company that Sir Martin Sorrell has made his first capture, read on.
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Analysis
Jul 5, 2018
Stereotypes: Why advertisers fail to represent social diversity
The final part of a series on ‘responsible advertising’ examines the problems stereotypes in advertising cause, and why marketers need to move beyond this lazy approach.
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The Work
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Advertising
3 days ago
Localised HSBC hexagons land in airports around the world
Dubbed one of the world’s largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.
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News
Jul 3, 2018
Subtle rebranding suggests a way for sake brands to modernise
A brewery based in Japan's Hyogo prefecture invited an outside perspective in an effort to balance tradition and modernity.
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Advertising
Jul 6, 2018
It was a dark and overwrought night...
'The Darkest Light' is an ambitious film that showcases LG's 4K OLED TVs. Too bad it's so tedious and annoying.
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Advertising
Jul 5, 2018
Epic film mythologises sticky rice
Glutinous rice grains get the origin-story they deserve in a film for Wu Fang Zhai by Social Lab Beijing and Stink Beijing.
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Advertising
Jul 3, 2018
Coca-Cola bottle labels double as pride wristbands
Initiative marks Pride month in the Philippines.
Focus
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
New Business League
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Advertising
Jul 4, 2018
See who tops the latest APAC New Business League
Isobar, Dentsu X, J. Walter Thompson, UM and OMD among the agencies shifting positions in R3's latest ranking.
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Advertising
May 30, 2018
See the latest APAC New Business League standings
Big changes on the media league table as Carat takes the lead.
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News
Apr 20, 2018
New Business League: March 2018 update
Climbers include Leo Burnett, Saatchi & Saatchi, Vizeum and UM, as DDB, Carat and OMD lose ground.
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Advertising
Apr 3, 2018
See the latest APAC New Business League figures
As it's early in the year, big moves up and down characterise the creative and media tables.
Videos
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Events
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News
Jul 12, 2018
The Trade Desk Programmatic Breakfast Briefing
Join The Trade Desk to address the latest challenges facing marketers in Greater China on their programmatic journey and explore the opportunities to progress digital marketing strategies for both brands and agencies.
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Country Rankings
Aug 23, 2018
Brand Summit China 2018
Brand Summit China is an exclusive opportunity for guests to learn from the best performing brands across the region.
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Advertising
Sep 6, 2018
Top 1000 Brands Breakfast Briefing | Singapore
5000 brands, 82 categories, 14 countries. This year’s Top 1000 Brands report is back. Who took the top spots and who fell behind? As Asia Pacific’s definitive ranking on brand perception, the Top 1000 Brands report and regional events bring together the most notable brands to showcase how they are the best at what they do.
Galleries
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PARTNER CONTENT
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PROMOTED
Jul 9, 2018
Singapore roundtable sheds light on new marketing ...
The event brought in APAC perspectives from both the brand and agency side of the fence.
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PROMOTED
Jul 6, 2018
How China is leading the way in integration, innovation
In an era of change, advertisers are looking down new avenues for answers.
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PROMOTED
Jul 6, 2018
Tencent vice president talks breaking online-offline...
The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.
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PROMOTED
Jul 11, 2018
Cheil marks innovation, global expansion as the way ...
Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.
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Most Read
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9 Hong Kong's Top 100 brands for 2018
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