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Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia ...

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Omnicom falls short but still posts 2.2% organic growth ...

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Mongolia: from ore mining to data mining

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Cracks appear in Google's search ad revenue dominance

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Arsenal hits the pitch with brands in Asia
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7 hours ago

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

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Omnicom falls short but still posts 2.2% organic growth in Q3
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5 hours ago

Omnicom falls short but still posts 2.2% organic ...

Organic growth was only up 0.4% in Asia-Pacific

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Mongolia: from ore mining to data mining
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1 day ago

Mongolia: from ore mining to data mining

In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.

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Cracks appear in Google's search ad revenue dominance
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5 hours ago

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

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40 Under 40 2019: Submit by October 21
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1 day ago

40 Under 40 2019: Submit by October 21

The deadline is coming up quick! Remember to nominate an exceptional individual at your organisation to the definitive list of young talent to watch in Asia-Pacific.

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Appier buys Tokyo-based AI firm Emotion Intelligence
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5 hours ago

Appier buys Tokyo-based AI firm Emotion Intelligence

Plus, news from CleverTap, Youku, BBC, The Trade Desk in more in our weekly tech & media review.

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Dunkin' Donuts CMO Tony Weisman to step down in December
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5 hours ago

Dunkin' Donuts CMO Tony Weisman to step down in ...

It comes just days after he spoke at an ANA conference about the brand's transformation.

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Lion & Lion names Cheelip Ong chief creative officer
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5 hours ago

Lion & Lion names Cheelip Ong chief creative officer

Plus, new appointments from Kantar, TBWA and more in our weekly new roundup.

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Women to Watch 2019: Roshenka Jayamaha
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8 hours ago

Women to Watch 2019: Roshenka Jayamaha

Meet Roshenka Jayamaha of Spark Marcom and 39 other Women to Watch in APAC marketing and communications.

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‘Brushing’ up on the fake review problem in Asia
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1 day ago

‘Brushing’ up on the fake review problem in Asia

As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.

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Publicis and Omnicom win Disney media business
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1 day ago

Publicis and Omnicom win Disney media business

Both agencies offered up bespoke solutions in the biggest media pitch in recent years.

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How Philips got CTRs 5X the average in Vietnam
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1 day ago

How Philips got CTRs 5X the average in Vietnam

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.

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Chinese Communist Party reported to have ‘back door’ access to 100 million users' phones
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2 days ago

Chinese Communist Party reported to have ‘back ...

The party is allegedly able to access extensive data on more than 100 million mobile phones through its propaganda app, with Alibaba potentially behind the 'questionable' code.

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How technology can help build a disability-friendly workforce
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2 days ago

How technology can help build a disability-friendly ...

It's time to start building a workforce fit for the world's largest minority, and assistive technology can help.

Campaign Asia-Pacific original videos

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The first thing industry pros would eliminate from their jobs
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Oct 3, 2019

The first thing industry pros would eliminate from ...

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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What is digital placemaking?
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Oct 2, 2019

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

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Keeping pace with... R/GA's Tuomas Peltoniemi
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Oct 1, 2019

Keeping pace with... R/GA's Tuomas Peltoniemi

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

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Keeping pace with... Google's Tara Mckenty
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Sep 30, 2019

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

The Work

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Pantene touts success of Japan hair-freedom movement
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1 day ago

Pantene touts success of Japan hair-freedom movement

THE WORK: #HairWeGo for Pantene by Grey Tokyo.

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You can see why Oppo would delete these painfully bad ads
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Oct 11, 2019

You can see why Oppo would delete these painfully bad ads

The question is why they were ever made, let alone posted, in the first place.

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Mind HK encourages Hongkongers to speak up during troubling time
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Oct 10, 2019

Mind HK encourages Hongkongers to speak up during troubling time

The charity wants Hongkongers to use digital stickers to communicate their emotions, after its research found mental well-being has fallen significantly over the past year.

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Sprite mixes it up in China with 'alternative' couples... maybe.
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Oct 7, 2019

Sprite mixes it up in China with 'alternative' couples... maybe.

Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”

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Kasikornbank's ad renaissance lives on
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Oct 7, 2019

Kasikornbank's ad renaissance lives on

Meet Chainarong, Thai renaissance man, in another quirky yet accessible campaign from Greynj United.

Focus

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

People to watch

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Presenting the 2019 Women to Watch
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Sep 23, 2019

Presenting the 2019 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

Events

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The Power of an Authentic Voice
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Oct 22, 2019
Play Den, The Arts House, 1 Old Parliament Ln

The Power of an Authentic Voice

Join BBC for the Power of Authentic Voice and discover the commercial opportunities of branded podcasts, explore effectiveness measurement for audio messaging, and network with industry leaders and experts.

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Japan/Korea Agency of the Year 2019
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Nov 27, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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South Asia Agency of the Year 2019
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Dec 3, 2019
Mumbai

South Asia Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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