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'I’ve moved a lot of money from traditional advertising to experiences': ...

"Advertising is dead. Advertising is all about storytelling—so I say storytelling ...

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Deliveroo appoints Initiative for global media

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APAC markets all over map on performance, viewability, fraud

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Keith Weed joins WPP board

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HK Effie Awards: Winners and jury assessments

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'I’ve moved a lot of money from traditional advertising to experiences': Mastercard CMO
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21 hours ago

'I’ve moved a lot of money from traditional advertising to experiences': ...

"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.

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Deliveroo appoints Initiative for global media
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10 minutes ago

Deliveroo appoints Initiative for global media

Interpublic shop won account after competitive pitch.

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APAC markets all over map on performance, viewability, fraud
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21 hours ago

APAC markets all over map on performance, viewabilit...

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.

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Keith Weed joins WPP board
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13 hours ago

Keith Weed joins WPP board

Weed retired from Unilever in May.

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HK Effie Awards: Winners and jury assessments
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1 day ago

HK Effie Awards: Winners and jury assessments

See all the winners, plus judge reactions on what was praiseworthy and what the industry should think about.

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Systems thinking: a new lens on complexity
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1 day ago

Systems thinking: a new lens on complexity

The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.

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Smart speakers: A viable advertising medium in China
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21 hours ago

Smart speakers: A viable advertising medium in China

TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.

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Gallop to agencies: Who's brave enough to run my MakeLoveNotPorn ad?
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23 hours ago

Gallop to agencies: Who's brave enough to run my ...

The founder is calling on media shops to step up and help normalize real world sex.

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Deepa Balji leaves Publicis Groupe to join S4 Capital
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23 hours ago

Deepa Balji leaves Publicis Groupe to join S4 Capital

This appointment and many other news updates involving OMD, Rice, Lazada Singapore, WPP, PHD, TBWA, MediaCom, Digitas, Agoda, PHD, Geometry, Golin, PubMatic, YouAppi, BBH Singapore, Coca-Cola and more, in our weekly roundup.

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Hooq selects SpotX to power its advertising ambitions
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22 hours ago

Hooq selects SpotX to power its advertising ambitions

SpotX will act as Hooq’s ad server and SSP.

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Universal Music Group and Viacom invest in Asia
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22 hours ago

Universal Music Group and Viacom invest in Asia

Universal Music Group and Viacom, two of the world’s biggest music and TV companies, have both revealed significant investments in Asia.

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Client faith in media agencies in decline, ID Comms research finds
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23 hours ago

Client faith in media agencies in decline, ID Comms ...

Those who spent the most time working with media agencies had lowest opinion of them.

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The gameplan for football brands: more China, India, women and tech
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1 day ago

The gameplan for football brands: more China, ...

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

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What's the meaning of this? The new Essence branding
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1 day ago

What's the meaning of this? The new Essence branding

A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?

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Havas acquires another digital agency in India
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1 day ago

Havas acquires another digital agency in India

Langoor also has offices in the Middle East and Australia.

Asia's Top 1000 Brands 2019

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FMCG brands reshuffle in Vietnam’s growing market
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3 days ago

FMCG brands reshuffle in Vietnam’s growing market

In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.

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Electronic brands nosedive in Vietnam; Oppo bucks trend
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3 days ago

Electronic brands nosedive in Vietnam; Oppo bucks trend

Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.

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Vietnam’s Vingroup takes on Asia’s giants
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3 days ago

Vietnam’s Vingroup takes on Asia’s giants

Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.

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New opportunities in 'star-performer' Vietnam
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3 days ago

New opportunities in 'star-performer' Vietnam

The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.

The Work

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See Tang Wei, James Corden, Ronaldo and more in the latest YouTube leaderboard
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22 hours ago

See Tang Wei, James Corden, Ronaldo and more in the latest YouTube leaderboard

Videos from SK-II, Kia, Shopee, Kao, Petronas, Samsung, Vivo, Circles Life and more appear in this month's list of the top ad in each of 13 APAC markets.

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England rugby stars become samurai in World Cup ad
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23 hours ago

England rugby stars become samurai in World Cup ad

THE WORK: England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

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Lego launches first brand campaign in 30 years
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1 day ago

Lego launches first brand campaign in 30 years

THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

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This mom is a real monster (but in a good way)
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2 days ago

This mom is a real monster (but in a good way)

THE WORK: 'Monster' by Grey Group for Olay.

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Is there anything 5G can't do?
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3 days ago

Is there anything 5G can't do?

THE WORK: 'Huxley' for Vodafone New Zealand by DDB New Zealand with Sweetshop.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Brand Summit China 2019
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Aug 29, 2019
IP Mall, Shanghai

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

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Brand Exchange Thailand
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Sep 4, 2019
Cielo Sky Bar & Restaurant, Bangkok

Brand Exchange Thailand

Join us at Bangkok’s premier brand marketers' gathering.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Japan/Korea Agency of the Year 2019
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Nov 27, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

PARTNER CONTENT

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