How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign ...

Spikes Asia Awards 2021: Campaign's contenders 3

Purpose, laughs, and boppable tunes: Spikes jury members ...

Moutai loosens even more tongues in holiday rap about ...

2 days ago

How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Moutai loosens even more tongues in holiday rap ...

INSPIRATION STATION: To promote the booze brand to a younger generation with an international edge, three foreigners joined a Chinese rap, creating a social-media sensation.

2 days ago

Missed Spikes Asia X Campaign? It's not too late

Spikes Asia X Campaign has concluded, but you can still watch every single session and dig into our coverage and analysis.

2 days ago

See who moved and won this week

The latest news from Publicis Communications, INCA, Thrive PR, Wild Advertising, Disney, Wavemaker, MediaCom, Dentsu Impace and many more.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

With Gangs in charge, how will Essence fare?

AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?

2 days ago

Indian media industry bodies face off against ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

3 days ago

96% of Hong Kong PR pros don't receive compensation ...

A new survey shows that unpaid overtime hours is still very much an issue, and a possible loophole in the national employment policy could put higher-paid senior staff at risk.

2 days ago

Women to Watch Greater China 2021: Nicoletta ...

Using experience garnered across multiple continents and industry sectors, Nicoletta Stefanidou founded an agency that built substantial momentum despite the prevailing conditions in 2020.

2 days ago

After much debate, Australia's Parliament passes ...

Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.

3 days ago

Facebook bans Myanmar military and ads from ...

This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.

2 days ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

People to watch

Feb 3, 2021

Revealed: 20 Women to Watch in Greater China ...

Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.

Nov 18, 2020

40 Under 40 2020: Top-tier talent transforming ...

Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.

Aug 18, 2020

Get to know the 2020 Women to Watch

Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.

Jun 29, 2020

Power List 2020: Asia-Pacific's 50 most influential ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

Campaign Crash Course

2 days ago

How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

Feb 19, 2021

How to measure the impact of influencer marketing ...

During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?

Feb 5, 2021

How to maximise brand impact during CNY

As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past.

Jan 22, 2021

How to better engage seniors

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

The Work

3 days ago

Spikes Asia Awards 2021: Campaign's contenders 2

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

3 days ago

Sexy humans dance in pride-themed undies

A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.

4 days ago

Spikes Asia Awards 2021: Campaign's contenders

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has scoured through the 2021 shortlist to pick out the work we expect to win.

Feb 23, 2021

'Here today, gone tomorrow' wins Young Spikes film gold

Chiemi Manako, copywriter with Dentsu, and Hirotaka Endoh, director with Jamboree, tell us about their gold-winning film about overfishing.

Feb 23, 2021

'Extinction date' packaging design wins gold at Young Spikes integrated competition

Creative duo behind sustainability proposal discuss their creative process and what they've learnt from four years of Young Spikes competitions.

Focus

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

Leadership Hub: 2020 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

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As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Events

Feb 22, 2021
Virtual

Spikes Asia X Campaign 2021

For the first time, Spikes Asia is partnering with Campaign Asia to offer the APAC creative community access to four days of live and on-demand content focused on branded creative communications and marketing effectiveness.

Mar 9, 2021
Virtual

MediaWorks Online 2021

For leaders of tomorrow

Mar 24, 2021
Virtual

Digital Marketing Workshop Series

Campaign Asia is partnering with digitalbrief to host a curated series of workshops that will enable you to execute the very best digital marketing strategies across your organisation.

Apr 15, 2021
Virtual

Digital360 Fesitival 2021

Digital360 Festival is Campaign’s flagship conference, workshop and awards programme in China, dedicated to the digital marketing industry, celebrating and showcasing innovators who are at the cutting-edge of change.

PARTNER CONTENT

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