Advertising, Marketing, Media, Digital, PR News & more

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Cannes jury-president list tone-deaf to global diversity calls

24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.

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Publicis Media China puts Zenith, Blue449 under one CEO

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Top watches: Our 5 best videos of 2018

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Duopoly likely to face stricter scrutiny in Australia

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Cannes jury-president list tone-deaf to global diversity calls

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Advertising

12 hours ago

Robert Sawatzky

Cannes jury-president list tone-deaf to global diversity calls

24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.

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Media

14 hours ago

Staff Reporters

Publicis Media China puts Zenith, Blue449 under one CEO

Current CEO for Zenith China will transition into a consultant role for the agency.

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Advertising

13 hours ago

Staff Reporters

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

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Duopoly likely to face stricter scrutiny in Australia

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Advertising

14 hours ago

Matthew Miller

Duopoly likely to face stricter scrutiny in Australia

A government review of large digital platforms calls for increased regulation including oversight of mergers, monitoring of advertising and news practices, and enhanced privacy measures.

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Advertising

3 days ago

Faaez Samadi

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

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It’s about building experiences, not just selling cars

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Marketing

13 hours ago

Faaez Samadi

It’s about building experiences, not just selling cars

The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.

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The 'purpose' Asia wants brands to serve: Kantar

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Advertising

3 days ago

Olivia Parker

The 'purpose' Asia wants brands to serve: Kantar

When well-meaning campaigns and initiatives filter down from global headquarters they can end up meaning little to local markets. A new Kantar survey explores the issues people really care about in the region.

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Localisation: The line between respect and offence

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Digital

3 days ago

Lindsay Hong

Localisation: The line between respect and offence

As the recent Dolce & Gabbana debacle shows, some brands still struggle to localise in ways that are culturally appropriate.

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Front and Centre

Dec 4, 2018

Robert Sawatzky

The Asia-Pacific Power List

Presenting the first 25 marketers on the first ever list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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Established Japan players return to form at AOY awards

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News

3 days ago

David Blecken

Established Japan players return to form at AOY awards

TBWA Hakuhodo, McCann Health, Wieden+Kennedy and MediaCom were among those with cause to celebrate at the Japan/Korea Agency of the Year Awards for 2018.

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Digital

4 days ago

Faaez Samadi

Google APAC chief steps down

Karim Temsamani leaves the company after 11 years.

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Advertising

16 hours ago

40 Under 40: Emily Poon of Ogilvy

Read about Emily Poon and the 39 other impressive members of our 2018 list.

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Dow Jones is launching luxury glossies even though print is pooped

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Advertising

4 days ago

Olivia Parker

Dow Jones is launching luxury glossies even though ...

After launching new Mansion Global and Penta products this year, publisher Mae Cheng tells Campaign Asia-Pacific what's working in the world of glossy magazines.

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Advertising

Dec 5, 2018

Claire Beale

Ogilvy names Piyush Pandey global CCO

Pandey will continue as chairman of Ogilvy India as he takes over the role Tham Khai Meng held until his abrupt departure in July.

The year in Asia-Pacific marketing and communications

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Advertising

13 hours ago

Staff Reporters

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

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Advertising

3 days ago

Faaez Samadi

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

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Advertising

4 days ago

Matthew Miller

The top stories of 2018

A tale of workplace harassment, Cathay Pacific's first pitch in 25 years, big changes at WPP, and the rest of the year's most-read news stories.

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Advertising

Dec 5, 2018

Matthew Miller

The 10 most disappointing ads of 2018

Our listicle-based look at the year in APAC marketing continues with the 10 campaigns that earned our derision.

Brilliant charitable campaign by The Brand Agency for Foodbank WA puts 'Hungry Puffs' on the shelves of Australian grocery stores to encourage donations.

Focus

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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Global creative director Andrew Keller breaks down the format.

The 2018 Agency of the Year Awards marks the 25-year anniversary of celebrating achievements in the world’s most exciting and fastest-growing media, marketing and advertising markets.