Cindy Gallop: India's men must call out harassment too
As women in the Indian advertising industry continue to share allegations, the ...
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Advertising
12 hours ago
Cindy Gallop: India's men must call out harassment too
As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.
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News
15 hours ago
Omnicom APAC chairman Serge Dumont exits
After 12 years, Dumont leaves Omnicom to focus on philanthropic and investment pursuits.
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Advertising
3 days ago
'Meet Grant' conveys the 'trauma of a career in ...
The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.
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Advertising
12 hours ago
GroupM launches addressable TV service in Australia
Finecast allows advertisers to target viewers across multiple on-demand, set-top-box and live-streaming services.
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Advertising
13 hours ago
How Vinmart proved location targeting can boost ...
CASE STUDY: The convenience store and its agency partners carried out a controlled experiment across 400 stores in Ho Chi Minh City.
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Insight
4 days ago
As Tokyo’s iconic Tsukiji market closes, will the brand endure?
The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.
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Advertising
3 days ago
#MeToo must retain its focus
Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.
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17 hours ago
Meet the 2018 Women to Watch: Naomi Michael of IPG ...
Learn about Naomi Michael and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.
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Advertising
4 days ago
Almost half of women in Indian adland have known ...
Our research with Kantar corroborates the recent #MeToo reports, as Havas Media's Anita Nayyar says, "We’ve known the industry to have put a lot of women to this ordeal over the years".
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Advertising
4 days ago
Almost half of women in Indian adland have known ...
Our research with Kantar corroborates the recent #MeToo reports, as Havas Media's Anita Nayyar says, "We’ve known the industry to have put a lot of women to this ordeal over the years".
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Digital
3 days ago
Give CMOs a little credit on data: Expedia CMO
Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.
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Marketing
3 days ago
Brands can play with our emotions...and memories too
BBC StoryWorks study finds links between emotions, memory and brand influence.
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Advertising
4 days ago
Watch: Rob Reilly's 'no bull' story about 'Fearless ...
McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.
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CEI News
Oct 10, 2018
CEI's Event360 in Hong Kong - register now
Event360 (formerly MICE360) is back with fresh content around business event trends.
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Media
3 days ago
Oath promotes new international head
Rose Tsou elevated to role from APAC remit.
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Advertising
4 days ago
New Vicks campaign could mark Publicis' awards ...
As Vicks' second 'Touch of Care' video for India goes viral, Bruno Bertelli talks cyber-bullying, China, and the value of a good creative today.
FEATURED
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Digital
4 days ago
Native is still massively misunderstood
Seven months into the job, Outbrain's APAC managing director is staggered by how misunderstood native advertising still is across the industry.
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News
Oct 10, 2018
J&J preaches what it practices on holistic health
Ex-marketer leads opening of Human Performance Institute in Asia, with aim to help stressed-out workforces.
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Digital
4 days ago
Why MediaMath’s warning to media suppliers matters
Programmatic platform’s vow to kick out players who game auctions is a rare attempt at industry self-regulation.
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Digital
4 days ago
3 ways beauty brands can capture and use customer data
How Asia’s beauty brands should use the data they have—and get the data they don’t.
The Work
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Advertising
13 hours ago
TFW someone you love suddenly changes
Thailand's Kasikornbank dramatises the beefing up of its mobile-banking app.
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Advertising
3 days ago
Neymar Jr and Emily Ratajkowski kick zombie butt in Replay ad for China
It's not nearly as cool as it sounds.
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Advertising
Oct 9, 2018
McCann and NCSS team up to fight mental health stigma in Singapore
‘Beyond the Label’ campaign responds to study on Singaporean attitudes toward mental health.
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Advertising
Oct 8, 2018
A tale of two 'ute-vertising' ads
Volkswagen and Ford vie for attention with new ads for their off-road utility vehicles. Prepare for dust clouds.
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Advertising
Oct 8, 2018
Anti-abuse campaign targets 'boys will be boys' attitude
The Australian government and BMF focus on the destructive messages parents might be giving to their sons and daughters.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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The Next Billion
The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
Find Your Dream Job
50 stories to celebrate 50 years
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Influence
12 hours ago
The ‘Hallyu Wave’: How Korean culture spread across ...
Government support for creative industries, and marketing, created new cultural perceptions.
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Marketing
3 days ago
Overwork: a tragedy in Japan spurs overdue change
The theme of overwork, and what to do about it, dominated the end of 2016 and much of 2017 in Japan.
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Influence
3 days ago
Esports’ market-ready platforms offer new arena
A brief glance at the current state of play reveals the folly of holding out on esports.
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Marketing
4 days ago
The age of ageing
With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.
Videos
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Events
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Digital
Nov 13, 2018
Re.Con Thailand
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Data
Nov 20, 2018
Re.Con Philippines
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
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Data
Nov 22, 2018
Re.Con Indonesia
Re.Con is a half-day event that provides brand marketers with the opportunity to learn how to accelerate digital growth by leveraging data to improve their marketing strategy.
Galleries
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PARTNER CONTENT
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PROMOTED
14 hours ago
Higher expectations see consumers wanting less ...
The Brands in Motion report—spanning across eight markets, 90 brands and some 27,000 consumers and B2B decision-makers—served as the backbone for 2018’s breakfast briefing event.
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PROMOTED
14 hours ago
Revolutionising healthcare comms
The creation of McCann Health’s Global Scientific Council brings a valuable new resource for medicine and clients
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PROMOTED
Sep 7, 2018
What happened when McCann and Microsoft put Claire ...
Cannes flashback: it's an interview with a difference.
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PROMOTED
Sep 10, 2018
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
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7 Presenting the 2018 Women to Watch
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