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Instagram ditches 'likes': Pros and cons for influencers

Digital marketers welcome the move, but say it won't make waves in the industry.

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Omnicom global revenue down 3.6%; APAC organic growth slows

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Publicis Groupe reports 15% hike in first-half profit

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How rural Indonesians use technology, and the lessons ...

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Instagram ditches 'likes': Pros and cons for influencers
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23 hours ago

Instagram ditches 'likes': Pros and cons for influencers

Digital marketers welcome the move, but say it won't make waves in the industry.

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Omnicom global revenue down 3.6%; APAC organic growth slows
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1 day ago

Omnicom global revenue down 3.6%; APAC organic ...

Revenue and profit both fell in the second quarter of the year.

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Publicis Groupe reports 15% hike in first-half profit
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1 day ago

Publicis Groupe reports 15% hike in first-half profit

Group's performance held aloft by strong results in Asia, Europe and Middle East.

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How rural Indonesians use technology, and the lessons for brands
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23 hours ago

How rural Indonesians use technology, and the ...

CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.

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80% of all spirits and alcohol consumed in China is with a meal: MHD China
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1 day ago

80% of all spirits and alcohol consumed in China is with a meal: MHD China

The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.

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Fast growth fuels trials of new brands in the Philippines
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1 day ago

Fast growth fuels trials of new brands in the ...

Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.

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App developer CooTek denies malicious ad activities after Google ban
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23 hours ago

App developer CooTek denies malicious ad activities ...

Hidden advertising plugin BeiTaAd is said to have been embedded in 238 applications that amounted to over 440 million installations.

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Two weeks remain for Women to Watch nominations
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1 day ago

Two weeks remain for Women to Watch nominations

Nominate the women who inspire you for Campaign's annual list celebrating the industry's top female talent. The deadline is August 2.

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Amazon faces EU competition probe
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1 day ago

Amazon faces EU competition probe

Company's dual role as retailer and marketplace is being investigated.

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Netflix begins tailoring offering in Asia with mobile-only India plan
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2 days ago

Netflix begins tailoring offering in Asia with ...

The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.

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Publicis Groupe announces APAC CCO
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2 days ago

Publicis Groupe announces APAC CCO

New client-officer role to be taken on by current SEA CEO Nicolas Menat.

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Delving into Libra: Is Facebook's currency the future of finance?
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2 days ago

Delving into Libra: Is Facebook's currency the ...

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

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40 Chinese apps slapped for improper data collection
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1 day ago

40 Chinese apps slapped for improper data collection

Apps involved include virtual matchmaking site Soul, Shanbay Vocabulary, P2P financial services platform Renrendai and social commerce app Yunji.

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IAS biometric study proves high-quality environment drives greater engagement
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2 days ago

IAS biometric study proves high-quality environment ...

The study’s findings put definitive neurological results behind the idea that mobile ad effectiveness directly ties to display environment.

Asia's Top 1000 Brands 2019

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Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth
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Jul 15, 2019

Philippines' top 100 brands: Big FMCG brands, ...

Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.

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Mobile looms larger among Filipinos' favourite local brands
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Jul 15, 2019

Mobile looms larger among Filipinos' favourite ...

Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.

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'Pinoy pride' and celebrity propels Filipino fashion brands
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Jul 15, 2019

'Pinoy pride' and celebrity propels Filipino ...

Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.

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Samsung still Indonesia's favourite brand
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Jul 8, 2019

Samsung still Indonesia's favourite brand

The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.

The Work

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No thanks, Panadol, let's not 'rethink care' together
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23 hours ago

No thanks, Panadol, let's not 'rethink care' together

How about you just cure my headache?

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The month's most popular YouTube ads from across APAC
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3 days ago

The month's most popular YouTube ads from across APAC

Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Singapore fertility campaign gives birth to criticism and mockery
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1 day ago

Singapore fertility campaign gives birth to criticism and mockery

‘Stop treating us like a bunch of kids’, one PR practitioner said of the campaign.

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Carabao wants to energize Chinese, but can it succeed?
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3 days ago

Carabao wants to energize Chinese, but can it succeed?

A new campaign for the energy drink adopts the tone of a propaganda film, an approach that could fail to resonate with the younger generation.

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What wedding faux pas could overshadow this dress?
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3 days ago

What wedding faux pas could overshadow this dress?

Campaign for WildAid contends that a poor menu choice is more devastating than even a hideous fashion fail.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

People to watch

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Full Asia-Pacific marketer Power List revealed
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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Presenting the 2018 Women to Watch
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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Meet China Digital A-List's class of 2018: Disruptors
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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Brand Summit China 2019
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Aug 28, 2019
Shanghai

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

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Top 1000 Brands Briefing
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Aug 28, 2019
The Grid at Spectrum Global

Top 1000 Brands Briefing

The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.

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Greater China Agency of the Year 2019
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Dec 10, 2019
Shanghai

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Japan/Korea Agency of the Year 2019
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Dec 9, 2019
Tokyo

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

PARTNER CONTENT