Google ad revenue falls in Q4, reversing several years of growth

Ad revenue across Google properties was $2.2 billion lower in the quarter than a ...

Amazon's ad revenue surges to $11.6 billion in Q4

Wavemaker Asia Pacific CEO Gordon Domlija exits agency ...

Publicis staff to share ‘record-high’ bonus pool after ...

Move and win roundup: Week of January 30, 2023

20 hours ago

Google ad revenue falls in Q4, reversing several years of growth

Ad revenue across Google properties was $2.2 billion lower in the quarter than a year prior as shrinking brand budgets spread to search.

19 hours ago

Amazon's ad revenue surges to $11.6 billion in Q4

While Google and Meta deal with slowdowns, Amazon's advertising business, still a small fraction of the overall sales, grew 19% in the fourth quarter.

1 day ago

Wavemaker Asia Pacific CEO Gordon Domlija exits ...

Domlija first joined Wavemaker as China CEO in 2017.

1 day ago

Publicis staff to share ‘record-high’ bonus pool ...

Second year in a row of 10% revenue growth.

4 days ago

Move and win roundup: Week of January 30, 2023

People moves and account wins from 303 MullenLowe Perth, Famous Innovations, VMLY&R, DDB Group Sydney, VCCP Singapore, Geometry Ogilvy Japan, Ogilvy Indonesia, and more, in our weekly roundup.

1 day ago

Creative Minds: Sui Yao was once an emo teen who wished for a 7-sec memory

A far cry from those rebellious years, Yao turned out to be design director at TBWA Media Arts Lab, found her personality, and it wasn't emo.

19 hours ago

Former Havas Melbourne ECD Damian Royce joins ...

Tasked with overseeing all creative output, Royce will also focus on generating new opportunities, building essential skills and applying creativity to solving business issues.

21 hours ago

40 Under 40 2022: Prapti Singh, Uber

Telling brave and bold brand stories for Uber in India, Singh unlocks brand propositions deeply rooted in category, culture and consumer truths that drive business growth.

1 day ago

APAC agency rankings: Mindshare's wins help narrow ...

Meanwhile, WPP agencies continue to dominate the creative league.

1 day ago

When it comes to Playboy in China, sex doesn’t sell ...

Playboy is looking to revamp its brand image in China during the Year of the Rabbit. But after 30 years of licensing, is it too late for a turnaround?

1 day ago

Mark Zuckerberg says 2023 will be ‘year of efficiency’

Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4.

2 days ago

Dept enters India by acquiring Tekno Point

Campaign catches up with Dept's Dimi Albers and Vishnu Mohan, along with Himanshu Mody from Tekno Point, to learn more about the acquisition

3 days ago

Why EssenceMediacom agency leaders in Asia feel ...

The APAC and China CEOs of WPP's newest media agency take Campaign behind its merger strategy and discuss how it plans to operate against a challenging economic and social backdrop.

3 days ago

Accenture Song’s Nick Law & Johnny Tan on the ...

In a wide-ranging interview, Song's creative leaders talk exclusively to Campaign about the importance of giving design a seat at the table, creating clarity in complexity and AI becoming the co-pilot for creativity.

4 days ago

ChatGPT in advertising: Will clients pay the same ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Agency Report Cards

May 18, 2022

BBDO's ups and downs stabilises in 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.

May 17, 2022

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

May 9, 2022

Publicis Creative defends agency brands under ...

AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.

Apr 25, 2022

ADK Group’s aggressive digital drive

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.

People to watch

Dec 7, 2022

40 Under 40 2022: Inspiring leaders forging their ...

Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.

Sep 21, 2022

Women to Watch 2022: Celebrating outstanding talent ...

Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.

Jun 28, 2022

Asia-Pacific Power List 2022: Meet the region's 50 ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Jun 22, 2022

Tech MVP 2022: Presenting the Most Valuable ...

A jury of tech leaders has named five individuals as Most Valuable Professionals in technology in Asia-Pacific.

The Work

1 day ago

Inspiration Station: Making art from the wreckage of super typhoon Rai

Two years on, the Phillipine island of Sargio is still reeling under super typhoon Rai's widescale destruction. BBDO Guerrero is helping with rebuilding efforts as it auctions artistic scrapboards to raise recovery funds.

3 days ago

Tourism Fiji drops piña coladas and pegs on culture in new campaign

'Where happiness comes naturally' has a refreshing take on cliched travel campaigns.

3 days ago

Break the bias, 'Correct the Internet' to make women in sports more visible

DDB New Zealand's new spot seeks to set the record straight by spotlighting online inaccuracies that disadvantage women in sports.

Jan 27, 2023

Nike inspires children to dream big with rousing Chinese New Year campaign

Wieden+Kennedy Shanghai's new spot lets some of China’s biggest athletes turn back the clock and reignite the dreams that spurred them to greatness.

Focus

TikTok Works: Helping brands measure success

Campaign Asia and TikTok for Business bring you TikTok Works, a series that explores how brands can use TikTok's measurement framework to make meaningful connections with their audience and leverage data-led insights to grow their business.

Different by Design

Different by Design is a collection of articles that explores how the hidden powers of design can unlock and activate your marketing. In this series, Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging as media, design for sustainability, and be the centre of cultural conversations — all to stand out from competitors in a noisy, ever-evolving marketing landscape.

Alibaba: A seamless journey

As one of China’s largest consumer platforms, Alibaba provides unique value to its merchant partners by improving the reliability of their operations and enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific dives into Alibaba's comprehensive and innovative solutions, including livestreaming and other innovative marketing tools, a more targeted and interactive way to build consumer loyalty, and the digital approach to discover and incubate new consumption demand for merchants.

Campaign For Creativity

The best global content from Campaign's unrivaled editorial network in eight key markets.

Events

May 15, 2023
Raffles Avenue, The Ritz-Carlton, Millenia Singapore

Campaign360 2023 Singapore

Our main gathering for top marketers of the year returns on 16-17 May with a 2-day brand-new event experience! Join 300+ CMOs and leaders from major brands across APAC in person at this exclusive programme.

Apr 21, 2023
Hong Kong SAR

Campaign Spotlight Hong Kong 2023

A half-day event gathering a focused group of leading industry practitioners and senior marketers to explore new solutions and behaviours in marketing transformation.

Apr 27, 2023
Venue to be announced

Digital Media Awards 2023

Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.

Mar 28, 2023
Venue to be confirmed

Event Marketing Awards 2023

Submit your entries now and celebrate the success of your unique and impactful virtual, hybrid and live events.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE