How FMCG giants defied Covid downturn to up marketing spend in 2020
Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.
Marketing
12 hours ago
How FMCG giants defied Covid downturn to up marketing spend in 2020
Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.
Media
3 hours ago
After much debate, Australia's Parliament passes ...
Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.
Advertising
21 hours ago
Spikes Asia Awards 2021: Campaign's contenders 2
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.
News
13 hours ago
Indian media industry bodies face off against ...
While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.
PR
20 hours ago
96% of Hong Kong PR pros don't receive compensation ...
A new survey shows that unpaid overtime hours is still very much an issue, and a possible loophole in the national employment policy could put higher-paid senior staff at risk.
22 hours ago
Catch up on Spikes Asia X Campaign
Spikes Asia X Campaign has concluded. You can dig into all the coverage and analysis by our editors and watch any presentations you may have missed.
Media
21 hours ago
Facebook bans Myanmar military and ads from ...
This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.
Advertising
2 hours ago
Women to Watch Greater China 2021: Nicoletta ...
Using experience garnered across multiple continents and industry sectors, Nicoletta Stefanidou founded an agency that built substantial momentum despite the prevailing conditions in 2020.
Marketing
22 hours ago
Hyundai Motor replaces CMO
Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.
20 hours ago
Jessica Kam-Engle is head, Content & Development, ...
She will lead the company’s initiatives to deliver original content across the region
PR
21 hours ago
Consumers in APAC concerned about worsening ...
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
Advertising
23 hours ago
WPP AUNZ nets $71 million in cost savings, ...
The network sees revenue drop 14.1% and EBIT down 32.6% in 2020, but says business was more stable towards the end of the year.
PR
20 hours ago
96% of Hong Kong PR pros don't receive compensation ...
A new survey shows that unpaid overtime hours is still very much an issue, and a possible loophole in the national employment policy could put higher-paid senior staff at risk.
21 hours ago
Who's a winner today?
Leo Burnett Australia, Dentsu Impact and Mirum India, that's who. So are the folks with new roles at Talisman, Praytell, Mailman, Wavemaker, MediaCom and many more in our weekly roundup.
Advertising
1 day ago
Dentsu's 'brave new normal' creative trends for 2021
SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.
People to watch
Advertising
Feb 3, 2021
Revealed: 20 Women to Watch in Greater China ...
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Advertising
Nov 18, 2020
40 Under 40 2020: Top-tier talent transforming ...
Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific.
Advertising
Aug 18, 2020
Get to know the 2020 Women to Watch
Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020.
Marketing
Jun 29, 2020
Power List 2020: Asia-Pacific's 50 most influential ...
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
Campaign Crash Course
Digital
Feb 19, 2021
How to measure the impact of influencer marketing ...
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?
Advertising
Feb 5, 2021
How to maximise brand impact during CNY
As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past.
Advertising
Jan 22, 2021
How to better engage seniors
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
Advertising
Jan 15, 2021
Ad verification 101
Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?
The Work
Advertising
22 hours ago
Sexy humans dance in pride-themed undies
A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.
Advertising
3 days ago
'Here today, gone tomorrow' wins Young Spikes film gold
Chiemi Manako, copywriter with Dentsu, and Hirotaka Endoh, director with Jamboree, tell us about their gold-winning film about overfishing.
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Digital
3 days ago
'Extinction date' packaging design wins gold at Young Spikes integrated competition
Creative duo behind sustainability proposal discuss their creative process and what they've learnt from four years of Young Spikes competitions.
Advertising
3 days ago
Eugene Cheong's new 'e' agency launches first campaign for MoneyOwl
Unflashy and down-to-earth, the campaigns give practical investing advice to Singaporeans.
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Marketing
Feb 19, 2021
Telstra brings The Australian Ballet's rising stars to the small stage
INSPIRATION STATION: Watch how R/GA and Telstra illustrate the pandemic's impact on the arts, with a unique twist to The Australian Ballet's Rising Star and People's Choice Awards.
Focus
Diversity Hub: Campaign Leading Change
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.
Leadership Hub: 2020 Power List
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Powered by PubMatic
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
LEO Digital Network: Reshape Communications
Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.
Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Events
Advertising
Feb 22, 2021
Spikes Asia X Campaign 2021
For the first time, Spikes Asia is partnering with Campaign Asia to offer the APAC creative community access to four days of live and on-demand content focused on branded creative communications and marketing effectiveness.
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Insight
Mar 24, 2021
Digital Marketing Workshop Series
Campaign Asia is partnering with digitalbrief to host a curated series of workshops that will enable you to execute the very best digital marketing strategies across your organisation.
Advertising
Apr 15, 2021
Digital360 Fesitival 2021
Digital360 Festival is Campaign’s flagship conference, workshop and awards programme in China, dedicated to the digital marketing industry, celebrating and showcasing innovators who are at the cutting-edge of change.
PARTNER CONTENT
PROMOTED
Jan 28, 2021
How to up your personalisation game during shopping ...
Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.
PROMOTED
Jan 28, 2021
Lead with purpose from within, say brand leaders
Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.
PROMOTED
Jan 28, 2021
How Braze helped HappyFresh put their customers first
By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
PROMOTED
Jan 25, 2021
Top challenges facing marketers in 2021 — and how ...
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
Most Read
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BY PR NEWSWIRE