Award honours brand that has developed a reputation for creative marketing
Result follows a competitive pitch between Bartle Bogle Hegarty, Wieden & Kennedy London, Havas and Pablo.
The role spans North America, the UK, Europe, APAC and the global franchises
First wave of clients to trial the programme includes home improvement retailer Wickes.
Jason Cotrina-Vasquez has previously worked for Mindshare and OMD UK.
Sorrell was speaking at Campaign's TV Advertising Summit.
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