The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Incumbent on the account is Group M.
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
The campaign was created in collaboration with Adam & Eve/DDB.
The group expects a 2% growth in organic net revenue compared with 2024.
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
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