APAC Power List 2025: The region's most powerful brand leaders

Campaign Asia-Pacific is proud to announce the 2025 Asia-Pacific Power List, our selection of the region's most influential and purposeful marketers, presented in partnership with DoubleVerify.

Amid sweeping technological developments and shrinking budgets, CMOs today, are at a crossroads. The rapid rise of AI is both a challenge and an opportunity, forcing marketing leaders to adapt fast and blend tech with human insight and deliver ROI even faster. At the same time, expectations around tackling climate change, DEI, and borader ESG goals are high. The CMOs recognised on Campaign Asia-Pacific's Power List stand out for their resilience, purpose, and ability to drive meaningful change. Representing brands with real market influence, these leaders go beyond managing budgets to engaging communities, shaping culture, and championing diversity in their actions.

The seventh annual Power List, curated after months of editorial debate and industry research, highlights more than just advertising clout. Our criteria is to probe deeper: Which marketer is truly moving the needle? Who is innovating with purpose and putting action behind the talk on diversity, inclusion, and culture?

30 returning CMOs anchor the list, showing enduring influence and resilience in a fast-changing market. 20 new entrants make their mark with brand power, particularly as markets like Singapore, Hong Kong, and Indonesia see dynamic new faces rise to the top.

The Power List spans 15 Asia-Pacific markets and underscores a broader industry shift: leadership at the region’s most influential brands is no longer just about budgets and reach, but about boldness and tangible results.

DoubleVerify returns as partner for the third consecutive year. Conrad Tallariti, SVP and managing director, Asia Pacific, notes: “In a rapidly changing environment influenced by new technologies and shifting consumer behaviors, these leaders are not just adapting but leading the way, demonstrating creativity, leadership, and a commitment to innovation. DoubleVerify is dedicated to supporting brands with trusted measurement and AI-driven insights, ensuring a stronger, safer, and more secure digital ecosystem, and helping brands achieve effective campaigns and tangible business outcomes.”

As technology and talent reshape the industry, the 2025 Power List stands as the definitive benchmark for influence, innovation, and the relentless drive toward diversity at the top.

Do read on, to take in all the individual profiles and see why these leaders stand out amongst their peers.

Abdul Sani Abdul Murad RHB Bank Malaysia	Alvin Neo Fairprice Singapore	Amalia Sarah Santi Paragon Indonesia
Astrud Burgess ANZ New Zealand	Axton Salim Indofood Indonesia	Bernard Cheng PepsiCo Thailand
Brent Smart Telstra Australia	Cheryl Goh Grab  Singapore	Cynthia Chaerunissa   Kopi Kenangan    Indonesia
Daniel Hagmeijer  MAP Active Asia   Indonesia	Danielle Jin Visa Singapore	Dhiren Amin Income Insurance Limited Singapore
Edward Bell Cathay Pacific  Hong Kong	Haymans Fung Standard Chartered  Hong Kong	Hikaru Adachi FamilyMart Japan
Jan-Paul Jeffrey Spotify Singapore	Jaslin Goh Octopus Hong Kong	Jayen Mehta Amul India
Jenni Dill The Arnott's Group Australia	Jenny Melhuish Aldi Australia	Jiunn Shih Zespri International Singapore
John Toomey Marriott International Singapore	Julie Nestor  Mastercard  Singapore	Kainaz Gazder P&G Singapore
Kenneth Lim Singapore Tourism Board   Singapore	Le Thanh Tu La Vie LLC - Nestle Water    Vietnam	Lex Bradshaw-Zanger  L'Oreal Singapore
Loretta Lee Asahi Hong Kong	Mim Haysom Suncorp  Australia	Naho Kono Rakuten Japan
Neil Trinidad GCash Philippines	Ravi Santhanam HDFC Bank India	Ricky Afrianto Mayora Indah Indonesia
Robin Liu Miniso China	Ronald Wong Tam Jai International  Hong Kong	Ruchira Jaitly Diageo India
Rvisra Chirathivat Central and Robinson Thailand	Samuel Minns Timberland  China	Somasree Bose Awasthi Marico India
Stephanie Choi Samsung Korea	Stephanie Ng HSBC Hong Kong	Stuart A Spencer AIA Group Hong Kong
Suhayl Limbada KFC Thailand	Tammy Ng Hyatt Hotels Corporations Hong Kong	Tammy Thị Phan Masan Group Vietnam
Tatsuya Okamoto Ajinomoto Japan	Thai Minh Diem Tu Techcombank Vietnam	Yabin He McDonald's  China
Yajuan Wang (Zhiheng)  RedNote China	Yukiko Otani  Nissan  Japan