Asia-Pacific Power List 2025: Stephanie Ng, HSBC

Stephanie Ng

Managing director, global head of marketing, international wealth and premier banking
HSBC
Hong Kong
Member since 2023  

In Asia’s aggressive banking scene, financial institutions continually aim to one-up each other by way of service, technology, safety, benefits, and clout. In this multi-way arm wrestle, Hong Kong bank HSBC has been a relentless presence throughout the years. The bank regularly runs a ‘brand pulse’ survey across all its markets and recently found that it ranked in the top three for spontaneous awareness in Asia and top five in secondary markets. It was also ranked in the top three for brand equity in Asia. 

Stephanie Ng, chief marketer of the wealth and premier banking division, deserves plenty of credit. Last year, the brand launched a global campaign featuring actor Priyanka Chopra-Jonas to promote its international banking offerings, with the campaign video raking in multi-billion views, millions of engagements, and significant PR value. 

On the premier banking side, Ng spearheaded a huge brand refresh—the first for the division in over 20 years. The new look and feel aimed to land the key benefits of wealth, health, travel, and international services, leading to a “significant” uplift in premier customer acquisition in Hong Kong, Singapore, and the UK. The bank also launched new global partnerships with select lifestyle brands to drive acquisition and revenue across travel and dining. 

This premier banking division also leveraged thought leadership by commissioning a quality-of-life report to provide customers with actionable insights and empower their wealth ambitions. The report generated earned-media coverage in over 390 publications, and internally, the bank achieved record-breaking employee engagement in its Wealth Planner quiz. 

Ng contributions internally are equally immense, as she was appointed as lead for the company’s sustainability and inclusion marketing efforts, which aims to provide financial inclusion through education, tools, and accessibility. Additionally, Ng co-chairs the EmpowerHer mentorship programme within HSBC which involves a 12-month one-on-one mentorship programme with senior mentors, aimed at future women leaders, and includes networking and professional development. Last year, she also launched the inaugural edition of the bank’s internal digital marketing awards to recognise campaigns led by local country marketing teams.

When she’s not busy making a difference at HSBC, Ng has an affinity for sharing her learnings in the field of financial marketing. Most recently, Ng was appointed as a head of jury for the 2025 APAC Effie Awards. Last year she was also a judge for the Global Best of the Best Awards.