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cmo

Lloyds chief marketer: Scrapping agency models, AI experiments and banks promoting a 'better future'
cmo cmo conversations

Suresh Balaji talks tech experiments and details how he is ripping up the rule book when it comes to agency partnerships.

Kenvue appoints Madhav Nayak as APAC CMO
cmo KFC By Staff Reporters

The former Yum marketer will lead Kenvue's brands Johnson’s, Neutrogena, Listerine, Aveeno, Band-Aid, among others, in APAC.

Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation
ai cmo interview" loreal By Matthew Keegan

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

PepsiCo China names Nestlé marketing head as CMO of beverages
cmo haiying jiang pepsico By Staff Reporters

Haiying Jiang will lead marketing for PepsiCo’s drinks portfolio in China, including Pepsi, 7UP, Gatorade and Tropicana.

Zespri elevates Kok Hwee Ng to CMO
cmo kok hwee ng zespri By Staff Reporters

The appointment comes after outgoing Jiunn Shih joined Driscoll's in September.

Miniso wants its own pop-star dolls: Inside the marketing playbook with CMO Robin Liu
cmo ip marketing miniso By Minnie Wang

In a candid chat, Miniso’s CMO breaks down the push for original characters, why its supersized stores are hitting their stride, and how Miniso is reinventing itself from bargain retailer to lifestyle destination.

Zespri’s top marketer Jiunn Shih exits after nine-year run
cmo cmo exits jiunn shih zespri By Staff Reporters

Shih is a Campaign Asia-Pacific’s Power Lister, recognised for his role in elevating Zespri from a regional produce exporter into a purpose-led global brand.

AI, Asia, and the new CMO
ai cannes lions 2025 canneslions2025 cmo By Humphrey Ho

Five takeaways from Cannes Lions 2025.

Confessions of a CMO: Global-regional trends shaping the role
cmo confessions globalregional trends wpi

Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.

Asia-Pacific Power List 2025: Astrud Burgess, ANZ
anz apac asia asia pacific astrud burgess cmo marketing power list By Staff Reporters

Astrud Burgess has quietly raised the marketing bar—refreshing a campaign to improve financial wellbeing, sparking customer acquisition, and infusing her team with a sharper focus leading to real results.

Asia-Pacific Power List 2025: Amalia Sarah Santi, Paragon
amalia sarah santi apac asia asia pacific cmo marketing paragon power list By Staff Reporters

Believing that true success is measured by how many lives she touches, uplifts, and inspires, Santi has steered Paragon’s business ecosystem to deliver meaningful impact and sustained brand growth.

Asia-Pacific Power List 2025: Abdul Sani Abdul Murad, RHB Banking Group
abdul sani abdul murad apac asia asia pacific cmo marketing power list rhb banking group By Staff Reporters

Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.

Asia-Pacific Power List 2025: Danielle Jin, Visa
apac asia asia pacific cmo danielle jin marketing power list visa By Staff Reporters

Jin is keeping Visa top of mind in one of the world’s fastest-moving regions through AI-powered campaigns, Gen Z creator programmes, and more.

Asia-Pacific Power List 2025: Cheryl Goh, Grab
apac asia asia pacific cheryl goh cmo grab marketing power list By Staff Reporters

A founding force behind Grab’s rise, Goh now leads the super-app into its next chapter—blending cultural fluency, creative power, and a commitment to sustainability.

Asia-Pacific Power List 2025: Cynthia Chaerunissa, Kopi Kenangan
apac asia asia pacific cmo cynthia chaerunissa kopi kenangan marketing power list By Staff Reporters

Chaerunnisa's strong online business experience has been a boon for Indonesia's first F&B unicorn brand as it scales its communications across the region amid rapid growth.

Asia-Pacific Power List 2025: Brent Smart, Telstra
apac asia asia pacific brent smart cmo marketing power list telstra By Staff Reporters

Smart has spearheaded a bold creative transformation of Australia’s largest telco, blending innovative campaigns with a deep commitment to culture, inclusion, and brand reinvention.

Asia-Pacific Power List 2025: Bernard Cheng, PepsiCo
apac asia asia pacific bernard cheng cmo marketing pepsico power list By Staff Reporters

Under Cheng’s watch, PepsiCo is doubling down on culture, creativity, and regional flavour to keep its fizz at the top.

Asia-Pacific Power List 2025: Axton Salim, Indofood
apac asia asia pacific axton salim cmo indofood marketing power list By Staff Reporters

Steering Indofood into a new era through K-pop and social media, Salim sure knows how to make a strong impression.

Asia-Pacific Power List 2025: Daniel Hagmeijer, MAP Active Asia
apac asia asia pacific cmo daniel hagmeijer map active asia marketing power list By Staff Reporters

As the marketing lead for regional retail major MAP Active, for Hagmeijer, visibility, timing, and clarity are just as important as the message itself.

Asia-Pacific Power List 2025: Jenni Dill, The Arnott's Group
apac asia asia pacific cmo jenni dill marketing power list the arnotts group By Staff Reporters

Dill has driven iconic brands like Tim Tams to new heights through data-driven creativity, innovative product launches, and a consumer-first marketing strategy that delivers business growth.