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cmo

Lloyds chief marketer: Scrapping agency models, AI experiments and banks promoting a 'better future'

cmo cmo conversations

Suresh Balaji talks tech experiments and details how he is ripping up the rule book when it comes to agency partnerships.

Kenvue appoints Madhav Nayak as APAC CMO

cmo KFC By Staff Reporters

The former Yum marketer will lead Kenvue's brands Johnson’s, Neutrogena, Listerine, Aveeno, Band-Aid, among others, in APAC.

Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation

ai cmo interview" loreal By Matthew Keegan

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

PepsiCo China names Nestlé marketing head as CMO of beverages

cmo haiying jiang pepsico By Staff Reporters

Haiying Jiang will lead marketing for PepsiCo’s drinks portfolio in China, including Pepsi, 7UP, Gatorade and Tropicana.

Mastercard CMO Raja Rajamannar steps down, Accenture’s Jill Kramer takes over

cmo jill kramer mastercard raja rajamannar By Diana Bradley

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

Zespri elevates Kok Hwee Ng to CMO

cmo kok hwee ng zespri By Staff Reporters

The appointment comes after outgoing Jiunn Shih joined Driscoll's in September.

Miniso wants its own pop-star dolls: Inside the marketing playbook with CMO Robin Liu

cmo ip marketing miniso By Minnie Wang

In a candid chat, Miniso’s CMO breaks down the push for original characters, why its supersized stores are hitting their stride, and how Miniso is reinventing itself from bargain retailer to lifestyle destination.

Zespri’s top marketer Jiunn Shih exits after nine-year run

cmo cmo exits jiunn shih zespri By Staff Reporters

Shih is a Campaign Asia-Pacific’s Power Lister, recognised for his role in elevating Zespri from a regional produce exporter into a purpose-led global brand.

AI, Asia, and the new CMO

ai cannes lions 2025 canneslions2025 cmo By Humphrey Ho

Five takeaways from Cannes Lions 2025.

Confessions of a CMO: Global-regional trends shaping the role

cmo confessions globalregional trends wpi By Worldwide Partners

Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.

Asia-Pacific Power List 2025: Tammy Ng, Hyatt Hotels

apac asia asia pacific cmo hyatt hotels corporations marketing power list tammy ng By Staff Reporters

Tammy Ng brings a tech-savvy, purpose-led approach to hospitality marketing, shifting the focus from loyalty points to personalised guest experiences that deliver lasting impact.

Asia-Pacific Power List 2025: Suhayl Limbada, KFC

apac asia asia pacific cmo KFC marketing power list suhayl limbada By Staff Reporters

Limbada’s recipe for success is blending commercial impact with cultural integrity—all while mentoring the next generation of emerging Thai talent.

Asia-Pacific Power List 2025: Yabin He, McDonald's

apac asia asia pacific cmo marketing mcdonalds power list yabin he By Staff Reporters

Yabin He has revolutionised McDonald’s China by building passionate fan communities and pioneering data-driven loyalty strategies, triggering double-digit growth in a fiercely competitive market.

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

apac asia asia pacific cmo hdfc bank marketing power list ravi santhanam By Staff Reporters

From turning Vigil Aunty into a social media sensation to making Pixel credit cards the talk of the town, Ravi Santhanam helps keep HDFC Bank at the forefront—mixing creativity, technology, and a keen understanding of customer needs to maintain the brand’s place among the global elites.