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The Candid CMO: Why Cheryl Goh doesn’t play it safe at Grab
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Grab’s founding CMO, Cheryl Goh, looks back on 13 years of building the brand, pushing past consensus, hiring people better than her, and why purpose still drives everything she does.

Asia-Pacific Power List 2025: Cheryl Goh, Grab
apac asia asia pacific cheryl goh cmo grab marketing power list By Staff Reporters

A founding force behind Grab’s rise, Goh now leads the super-app into its next chapter—blending cultural fluency, creative power, and a commitment to sustainability.

Why are retail media networks gaining traction in APAC?
adtech grab retail media By Shawn Lim

With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.

Grab integrates OpenAI technology into its platform
adtech ai artificial intelligence ecommerce grab openai partnerships retail media By Shawn Lim

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.

Grab announces its most significant layoffs to date, cutting 1,000 jobs to remain competitive
grab By Staff Reporters

This is the largest round of cuts for the 'super app' since the pandemic, which saw 5% or nearly 360 employees let go in 2020.

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA
fairprice foodpanda grab media retail By Shawn Lim

Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.

Brand Health Check: Is it the end of the road for Uber in APAC?
brand health check gojek grab marketing uber By Rahul Sachitanand

'Tears were not shed when the brand exited Southeast Asia': Experts weigh in how the ridesharing and food delivery giant can resurrect its struggling business in the region.

GrabFood versus GoFood: The rivalry only escalates in Indonesia
food delivery gojek grab By Robert Sawatzky

Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.

Asia-Pacific Power List 2021: Cheryl Goh, Grab
apac asia asia pacific cheryl goh cmo grab marketing power list By Staff Reporters

Goh has pivoted a brand that depends on mobility to focus on emerging needs for healthcare workers and home delivery.

It's unfair to place brand trust solely on the CMO's shoulders
ads cmo Dentsu grab By Rahul Sachitanand

Trust has to be something that's tied to the mission and the vision of the company, not siloed into one department.

Asia's super-apps to benefit from Facebook & Google's duopoly disruption
gojek google goto grab super apps By Wong Jing Ying

Asia's super-apps like Gojek, Grab, Kakao and PayTM can now offer advertisers richer audience data, formats and attribution versus transactional ad buying on Facebook and Google, says this R3 consultant.

Grab plans US IPO: As it looks to bolster its position, what does this mean for marketers?
grab

Experts from Forrester, R3 and Superunion provide insight on what opportunities the listing, expected to be the largest-ever US IPO by a Southeast Asian company, will open up for marketers in the region.

Grab and Gojek reveal Ramadan campaigns
advertising gojek grab ramadan By Staff Reporters

Two delivery giants in the region kick off the holy month with unconventional films.

Asia-Pacific Power List 2020: Cheryl Goh, Grab
apac asia asia pacific cheryl goh cmo grab marketing power list By Staff Reporters

After solidifying the Grab brand following the acquisition of Uber's Southeast Asian business, Goh's marketing and communication skills were put to the test by the COVID-19 pandemic.

What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs
crisis grab leadership loreal By Matthew Miller

Empathy, agility and focus are critical to help leaders guide organisations through current changes.

COVID drove big ecommerce shifts, but what trends will stick?
campaign ecommerce grab lazada online visa By Rahul Sachitanand

CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.

Grab to add plum position to its advertiser offering
advertising grab southeast asia By Matthew Miller

With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.

Grab makes an impact with ‘contactless’ campaign during Ramadan
grab indonesia ramadan ugc video By Carol Huang

The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.

Grab + Gojek = ?
gojek grab By Justin Peyton

A rumoured merger may or may not happen. But it would make a lot of sense to both companies, argues Wunderman Thompson's chief transformation and strategy officer.

Grab acquisition pushes SEA brand further into financials
grab By Staff Reporters

Purchase of Singapore-based fintech startup Bento will be rebranded as 'GrabInvest', aimed at disrupting the wealth-management industry.