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The Candid CMO: Why Cheryl Goh doesn’t play it safe at Grab
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Grab’s founding CMO, Cheryl Goh, looks back on 13 years of building the brand, pushing past consensus, hiring people better than her, and why purpose still drives everything she does.

Asia-Pacific Power List 2025: Cheryl Goh, Grab
apac asia asia pacific cheryl goh cmo grab marketing power list By Staff Reporters

A founding force behind Grab’s rise, Goh now leads the super-app into its next chapter—blending cultural fluency, creative power, and a commitment to sustainability.

Why are retail media networks gaining traction in APAC?
adtech grab retail media By Shawn Lim

With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.

Grab integrates OpenAI technology into its platform
adtech ai artificial intelligence ecommerce grab openai partnerships retail media By Shawn Lim

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.

Grab announces its most significant layoffs to date, cutting 1,000 jobs to remain competitive
grab By Staff Reporters

This is the largest round of cuts for the 'super app' since the pandemic, which saw 5% or nearly 360 employees let go in 2020.

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA
fairprice foodpanda grab media retail By Shawn Lim

Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.

Brand Health Check: Is it the end of the road for Uber in APAC?
brand health check gojek grab marketing uber By Rahul Sachitanand

'Tears were not shed when the brand exited Southeast Asia': Experts weigh in how the ridesharing and food delivery giant can resurrect its struggling business in the region.

GrabFood versus GoFood: The rivalry only escalates in Indonesia
food delivery gojek grab By Robert Sawatzky

Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.

Asia-Pacific Power List 2021: Cheryl Goh, Grab
apac asia asia pacific cheryl goh cmo grab marketing power list By Staff Reporters

Goh has pivoted a brand that depends on mobility to focus on emerging needs for healthcare workers and home delivery.

It's unfair to place brand trust solely on the CMO's shoulders
ads cmo Dentsu grab By Rahul Sachitanand

Trust has to be something that's tied to the mission and the vision of the company, not siloed into one department.

Asia's super-apps to benefit from Facebook & Google's duopoly disruption
gojek google goto grab super apps By Wong Jing Ying

Asia's super-apps like Gojek, Grab, Kakao and PayTM can now offer advertisers richer audience data, formats and attribution versus transactional ad buying on Facebook and Google, says this R3 consultant.

Grab plans US IPO: As it looks to bolster its position, what does this mean for marketers?
grab

Experts from Forrester, R3 and Superunion provide insight on what opportunities the listing, expected to be the largest-ever US IPO by a Southeast Asian company, will open up for marketers in the region.

Grab and Gojek reveal Ramadan campaigns
advertising gojek grab ramadan By Staff Reporters

Two delivery giants in the region kick off the holy month with unconventional films.

Asia-Pacific Power List 2020: Cheryl Goh, Grab
apac asia asia pacific cheryl goh cmo grab marketing power list By Staff Reporters

After solidifying the Grab brand following the acquisition of Uber's Southeast Asian business, Goh's marketing and communication skills were put to the test by the COVID-19 pandemic.

What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs
crisis grab leadership loreal By Matthew Miller

Empathy, agility and focus are critical to help leaders guide organisations through current changes.

COVID drove big ecommerce shifts, but what trends will stick?
campaign ecommerce grab lazada online visa By Rahul Sachitanand

CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.

Grab to add plum position to its advertiser offering
advertising grab southeast asia By Matthew Miller

With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.

Grab makes an impact with ‘contactless’ campaign during Ramadan
grab indonesia ramadan ugc video By Carol Huang

The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.

Grab + Gojek = ?
gojek grab By Justin Peyton

A rumoured merger may or may not happen. But it would make a lot of sense to both companies, argues Wunderman Thompson's chief transformation and strategy officer.

Grab acquisition pushes SEA brand further into financials
grab By Staff Reporters

Purchase of Singapore-based fintech startup Bento will be rebranded as 'GrabInvest', aimed at disrupting the wealth-management industry.

Grab adds experiences to its offering
grab

Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.

NTUC Fairprice and 100 Plus feel the love from Singaporeans
fairprice grab singapore By Faaez Samadi

Both brands, while very different, use both heritage and relevance to put other local brands in the shade.

Grab unveils huge Indonesia play with US$2b from SoftBank
gojek grab indonesia By Faaez Samadi

Investment includes a new second headquarters in Jakarta.

How brands can be smarter with data science
cocacola grab pg

Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?

Competition narrows between ride-sharing brands
gojek grab uber By David Blecken

With Uber largely out of the picture, attention falls on two Southeast Asian success stories.

Sheraton pips Marriott in hotels, while Booking.com overtakes Agoda
grab singapore airlines uber

New winners emerge in the transport, travel and leisure categories in Asia's Top 1000 Brands ranking this year.

'The energy was infectious': MediaWorks 2019 concludes
collaboration grab mediaworks

A team mentored by a former participant won, and Grab was inspired by the quality, rigour and energy on display at MediaWorks 2019.

MediaWorks 2019: Grab challenges young marketers
grab mediaworks By Staff Reporters

At the 14th annual intensive training exercise for young media professionals, Grab has delivered a brief about raising awareness of its mobile wallet across SEA.

Rebrands don’t have to be perfect to succeed
campaign360 cheryl goh grab marketing rebrand By Faaez Samadi

Grab's CMO Cheryl Goh told Campaign360 the brand's unicorn story.

Grab hires Ken Mandel for advertising role
grab By Matthew Miller

Former Publicis Media innovation head joins the Southeast Asia transport-services company.

Singapore watchdog fines Grab & Uber S$13m over merger
grab merger singapore uber By Faaez Samadi

Regulator says tie-up severely reduced competition and rebuked the brands for completing the deal before informing it.

Go-Jek announces Southeast Asia expansion
gojek grab indonesia philippines singapore thailand uber vietnam By Faaez Samadi

As Uber withdraws, the Indonesian ride-sharing giant will move into four new regional markets.

Observing Ramadan in the digital age
alibaba brand safety ecommerce gojek grab islam lazada ramadan By Soon Chen Kang 江欣珍

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

Rexona, Mindshare, Grab and Google launch 'Movement for movement'
google grab mindshare rexona By Ad Nut

The initiative aims to help people with disabilities get around Jakarta.

Grab wants to overhaul entire SE Asian transport system
grab southeast asia uber By Olivia Parker

Following its recent acquisition of Uber's business in the region, Grab president Ming Maa discusses Grab's evolution from its beginnings as a ride-sharing platform.

Uber sells to Grab: A look back at the brand's SEA ads
gojek grab uber By Staff Reporters

As the ride-sharing company sells its Southeast Asia operations to Grab, we take a look at how the brand tried to appeal to consumers.

Potholes in the road ahead for Yangon’s ride-hailing apps
apps grab uber By Milla Chaplin

With Uber and Grab having launched trials, plus local players Oway Ride and now Hello Cabs eyeing opportunities in Myanmar, Y&R Yangon’s Milla Chaplin explains why they could be in for a bumpy ride.

Updated: Grab goes for blood in new ad in Indonesia (Warning: Disturbing images)
grab indonesia By Gabey Goh

The ride service offends many with a gore-filled ad making the questionable claim that its drivers are safer.

KIX 360, Singtel TV and Grab partner to offer free GrabHitch rides in Singapore
grab singtel By Press Release

Singapore – Life in Singapore can be hectic. People are always on the go, even consuming their entertainment while on the move. KIX 360, the streaming action entertainment channel, and Singtel TV, announced today an exclusive collaboration with Grab, Southeast Asia’s leading ride-hailing service, to offer its riders in Singapore free GrabHitch rides every Friday from May 20 to June 10.

'Grab Freedom Day' in Singapore
grab marketing By Gabey Goh

Grab celebrated its new brand identity last week (see related link below) with Grab Freedom Day. Over 100 GrabTaxis and GrabCars provided free rides to passengers, with the value of the rides donated to (these)abilities, a social enterprise that helps to level the playing field for Persons with Disabilities (PwDs). Grab will also sponsor a series of labs to co-create and test more accessible transport solutions. The company's management team, including Anthony Tan, group CEO and co-founder, and Lim Kell Jay, GM of Grab Singapore, and other Grabbers were drivers for day. Alaric Tay of Mediacorp Channel 5’s popular parody show ‘The Noose’ was also one of the Grab drivers.

GrabTaxi rebrands to Grab, makes brand loyalty a priority
cheryl goh grab marketing rebranding By Gabey Goh

SINGAPORE – Ride-hailing platform GrabTaxi has rebranded to Grab, in line with its expanded product vision and mission.

GrabTaxi: lessons on growth hacking
grab By Nikki Wicks

SINGAPORE - Startups looking for significant business growth should forget about advertising and focus on "growth hacking", according to GrabTaxi’s regional marketing head.