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FairPrice gives the little joys of grocery shopping their moments
bbh fairprice groceries retail By Staff Reporters

The work by BBH Singapore injects a few smiles into what is often a routine chore for families.

Asia-Pacific Power List 2025: Alvin Neo, Fairprice
alvin neo apac asia asia pacific cmo fairprice marketing power list By Staff Reporters

With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.

The habits of highly effective women
communications fairprice gender gender equity iwd By Jean Khong

Note: No men were harmed in the writing of this piece. The author of this op-ed values mentorship from all genders, and is presently happy to work under a boss who supports women.

Inside FairPrice's retail media strategy to help brands target consumers
fairprice retail retail media By Shawn Lim

CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA
fairprice foodpanda grab media retail By Shawn Lim

Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.

Behind the 'overly successful' launch of Trust Bank in Singapore
banking fairprice financial services havas standard chartered trust bank By Robert Sawatzky

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

Why marketers are aggressively building in-house teams
alvin neo assembly campaign360 fairprice inhousing performance marketing siew ting foo By Surekha Ragavan

CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.

NTUC FairPrice pivots its messaging toward ‘realistic optimism’
fairprice retail By Robert Sawatzky

New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.

Comedians go Christmas shopping in humourless FairPrice campaign

fairprice havas media By Ad Nut

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

New look for FairPrice aims to accentuate quality, origin, nutrition
brand refresh fairprice rebranding By Staff Reporters

Superunion creates a unified look for the NTUC house brand.

NTUC Fairprice and 100 Plus feel the love from Singaporeans
fairprice grab singapore By Faaez Samadi

Both brands, while very different, use both heritage and relevance to put other local brands in the shade.

Singapore’s Top 100 Brands for 2018
dbs fairprice singapore By Faaez Samadi

The Lion City reflects a fair few of the regional trends from our Top 1000 Brands research this year, along with some of its own local quirks.

Singapore's top local brands
fairprice singapore singtel By Faaez Samadi

NTUC Fairprice, Singtel and 100 Plus are the firm home-grown favourites among Singaporeans. Here's why.

FairPrice Xtra augments reality to excite young shoppers
ad nut augmented reality fairprice marketing By Ad Nut

From Singapore: ‘Xcite Your Senses’ for FairPrice Xtra by ADK Singapore

NTUC FairPrice appoints ADK and Havas Media
fairprice havas By David Blecken

SINGAPORE - NTUC FairPrice, Singapore’s largest supermarket chain, has appointed ADK and Havas Media to handle its creative and media buying duties respectively following a pitch.

Updated: NTUC FairPrice’s 'pretentious' expat dinner event draws fire
fairprice By Sophie Chen

SINGAPORE – When a friendly dinner invite from expats turned out to be a set-up by NTUC FairPrice to promote a new food section, Singaporeans felt cheated and took their criticism online.