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assembly

Stagwell's Assembly and Allison win Oppo Singapore account
assembly oppo stagwell By Staff Reporters

Agencies appointed as media and PR AORs following competitive pitch.

Assembly and ADK Global officially merge
adk global assembly mark penn richard brosgill stagwell yasuyuki katagi By Nikita Mishra

Stagwell’s long-awaited first APAC acquisition is now closed, with no layoffs, new leadership roles confirmed. Campaign sits down with Assembly APAC CEO Richard Brosgill and his ADK Global counterpart Yasuyuki Katagi to understand what’s next.

Agency Report Card 2024: Assembly
advertising agencies agency report card agency report cards apac arc2024 assembly evaluation research By Staff Reporters

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

Assembly taps former Initiative CEO for Greater China leadership
assembly initiative karen ho wavemaker By Nikita Mishra

EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.

Assembly achieves B Corp in six APAC markets
assembly b corp b labs corporate sustainability esg stagwell By Nikita Mishra

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

Assembly brings on board former Publicis exec to lead global delivery
assembly By Staff Reporters

Shivaprasad Nair leaves Publicis after more than five years and will lead Assembly new practice, based in Bangalore.

Stagwell rebrands Brand New Galaxy as Assembly
assembly rebranding exercises richard brosgill By Nikita Mishra

EXCLUSIVE: Piotr Morkowski, former BNG CEO, will now lead Assembly’s global digital commerce efforts, while Julia Dziurbiejko and Kacper Kłos assume key global roles.

Assembly hires Pele Cortizo-Burgess as its first global chief strategy officer
assembly dei By Bailey Calfee

Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.

Agency Report Card 2023: Assembly
advertising agencies agency report card agency report cards apac assembly evaluation research By Staff Reporters

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

Assembly promotes Rick Acampora to global CEO
assembly By Bailey Calfee

EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.

Assembly launches diverse supply chain program
assembly By Brandon Doerrer

Partners for Progress pushes clients to invest in minority-owned and operated creative, media and research vendors. It will be rolled out globally from the US.

Stagwell's Assembly hires former Havas Media chief
assembly havas media stagwell By Arvind Hickman

Matt Adams, who was most recently COO at Brainlabs, is Assembly's new Europe and UK leader.

Women to Watch Greater China 2023: Joyee Yu, Assembly
assembly women to watch By Staff Reporters

Like a ‘superapp’ of the agency world, Yu is a multi-skilled leader who has played an instrumental role in building Assembly’s business in China.

Forsman & Bodenfors wins Mandarin Oriental global integrated pitch
assembly mandarin oriental stagwell By Robert Sawatzky

The hotel group will retain a relationship with London Advertising, though F&B now becomes its lead creative and brand agency, with fellow Stagwell agency Assembly as media partner, replacing Spark Foundry.

Women to Watch 2022: Marilyn Yeong, Assembly
assembly singapore women to watch By Staff Reporters

As a business whiz, Yeong has managed to achieve impressive numbers despite market uncertainties, dip the company’s toes in a new market, and exponentially grow the size of the team.

Women to Watch 2022: Human Lam, Assembly
assembly hong kong women to watch By Staff Reporters

Lam contributes to more than half of her company’s business growth, shapes the business in activation and consultancy, and defines the agency culture.

Why marketers are aggressively building in-house teams
alvin neo assembly campaign360 fairprice inhousing performance marketing siew ting foo By Surekha Ragavan

CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.

40 Under 40 2021: Edison Woo, Assembly
40 under 40 advertising apac assembly leadership marcomms media By Staff Reporters

Whether creating award-winning client campaigns, digitising an entire business, or establishing a new agency culture, Woo has consistently produced outstanding results.

Stagwell merges ForwardPMX and Assembly into media powerhouse
assembly mergers acquisitions By Alison Weissbrot

The combination brings together 1,500 global employees and complementary skill sets.