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siew ting foo

Marketing is growing up — long live the brand

canneslions2025 siew ting foo By Siew Ting Foo

Five Cannes Lions inspired shifts for Asia’s marketers

Does your brand have the soul to succeed?

apac branding cmo Diageo siew ting foo unilever By Siew Ting Foo

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.

Asia-Pacific Power List 2024: Siew Ting Foo, HP

apac asia asia pacific cmo marketing power list siew ting foo By Staff Reporters

Taking on a global role for HP, Foo has reshaped certain functions of the business to deliver growth and better position the technology giant for the future.

The CMO's MO: HP's Siew Ting Foo's Da Vinci-inspired marketing strategies

siew ting foo the cmos mo By Nikita Mishra

Thriving in 2023 with the metaverse, AI, agility and artistry, Siew Ting Foo's marketing story goes beyond metrics and KPIs.

Asia-Pacific Power List 2023: Siew Ting Foo, HP

apac asia asia pacific cmo marketing power list siew ting foo By Staff Reporters

Combining the longer-term capabilities of purposeful brand building with growth-hacking performance-driving marketing capabilities, Foo has driven progressive business and brand growth for HP.

Asia-Pacific Power List 2022: Siew Ting Foo, HP

cmo power list siew ting foo By Staff Reporters

An accomplished global marketing and innovation leader, Foo is helping to build the global tech brand with a local soul.

Why marketers are aggressively building in-house teams

alvin neo assembly campaign360 fairprice inhousing performance marketing siew ting foo By Surekha Ragavan

CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.

Siew Ting Foo: How could the marketing and advertising industry better support diversity, equity and inclusion?

siew ting foo By Staff Writer

HP’s CMO for Greater Asia on the role of the marketing industry in driving for greater equity.

Asia-Pacific Power List 2021: Siew Ting Foo, HP

apac asia asia pacific cmo marketing power list siew ting foo By Staff Reporters

To cater to a home-bound audience, this marketer pivoted to helping customers adapt, focusing on enhanced digital experience.

Asia-Pacific Power List 2020: Siew Ting Foo, HP

apac asia asia pacific cmo marketing power list siew ting foo By Staff Reporters

Foo has ensured that the legacy technology company remains top-of-mind and even hip, especially with its core consumer base.