True

canneslions2025

DM9's Cannes controversy deepens, US senator sues Omnicom, DDB and DM9 over AI-manipulated entry
ai manipulation cannes lions 2025 cannes lions festival canneslions2025 dbb omnicom whirlpool By Staff Reporters

After the Grand Prix was stripped, DM9’s case study on appliance energy costs is now at the centre of a legal complaint.

Will the Cannes 'integrity standards' stop false or misleading entries?
ai manipulation cannes lions 2025 canneslions2025 By Charlotte Rawlings

Cannes Lions introduced a set of ethics on July 10 for awards entries starting from 2026.

The case for scrapping the Cannes case study
ai manipulation cannes lions 2025 canneslions2025 editors picks thelongview By Ramakrishnan Raja

The DM9 scandal wasn’t just about AI; it exposed an outdated award culture built on performance art.

WPP lawyers involved in awards process dispute with Cannes Lions
cannes lions 2025 canneslions2025 grey ogilvy wpp By Marianne Calnan

Informa-owned festival rescinded approval for Oglivy and Grey to be treated as a single network.

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
adk global cannes lions 2025 canneslions2025 mark penn sport beach stagwell By Nikita Mishra

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

Cannes Lions to ban agencies that submit ‘wilfully false’ campaigns
ai manipulation cannes lions 2025 canneslions2025 By Eszter Gurbicz

Changes follow DM9 DDB and Cannes Lions' withdrawal of three entries and scrutiny over various others, including work from Havas Costa Rica, LePub São Paulo and Africa DDB.

Havas Costa Rica’s Cannes Lions-winning ad, Lessons of Shame, needs lessons of legitimacy
cannes lions 2025 canneslions2025 havas havas costa rica lessons of shame By Emma Thumann

After a thorough investigation, Campaign cannot find any proof of the alleged results and impact stated in the Cannes case study submission.

Judging at Cannes Lions: Silly sells, challenging convention and more
cannes lions 2025 canneslions2025

Thoughts from a Creative Effectiveness jury member.

If everyone knows we're lying, what are we really winning?
cannes lions 2025 canneslions2025

A call to action for the ad industry to honor honest work versus fabricated fantasies.

Marketing is growing up — long live the brand
canneslions2025 siew ting foo By Siew Ting Foo

Five Cannes Lions inspired shifts for Asia’s marketers

Wrangles in the jury room: how the challenges of creative judging play out
cannes canneslions2025 jury lions By Nicola Merrifield

Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.

Cannes Lions, AI, and the integrity reckoning
ai artificial intelligence cannes lions 2025 canneslions2025 dm9 ethics genai By Matthew Keegan

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

AI, Asia, and the new CMO
ai cannes lions 2025 canneslions2025 cmo By Humphrey Ho

Five takeaways from Cannes Lions 2025.

Cannes Lions responds to criticism regarding inaccessible stage
cannes lions canneslions2025 By Charlotte Rawlings

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

Where the real Cannes happened
cannes lions 2025 canneslions2025

Cannes Lions first-timers pick out their highlights of the week.

DM9’s creative chief steps down in wake of Cannes backlash
cannes fallout cannes lions 2025 canneslions2025 By Eszter Gurbicz

Icaro Doria helped relaunch the agency in 2022.

Cannes Lions Grand Prix winner faces scrutiny over alleged AI-doctored case study
cannes lions 2025 canneslions2025 grand prix By Eszter Gurbicz

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

Cannes Lions faces calls to step up action on sexual harassment
cannes lions 2025 canneslions2025 By Gemma Charles

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

A small step for Cannes, not a giant leap for Asian creative influence
cannes lions 2025 canneslions2025 shilpa sinha

Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still bubbling at the edges. McCann's Shilpa Sinha says it’s time for Asia to stop waiting and claim the stage.

Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI
ai cannes lions 2025 canneslions2025 microsoft mustafa suleyman By Lucy Shelley

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.

Big ideas, not big algorithms, will win Cannes
adobe ai arthur sadoun cannes 2025 canneslions2025 creativity Publicis shantanu narayen

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Campaign Cannes Global Podcast Episode 2
canneslions2025 podcast By Staff

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

TikTok commercial lead: 'We don't want to take the role of an agency'
canneslions2025 tiktok By Shauna Lewis

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.

Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix
bear meets eagle on fire canneslions2025 telstra By Gurjit Degun

The brand took home five Film Craft awards in total.

Cannes Lions 2025: See all of the Grand Prix winning work this year
cannes lions cannes lions 2025 canneslions2025 grand prix By Staff Reporters

Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.

Croisette dispatches: Editor’s diary from the heart of Cannes
cannes lions 2025 canneslions2025 By Nikita Mishra

The world felt heavier this year... AI panic, shrinking budgets and everything in between. But through all the noise, the best work still managed to cut through with clarity, heart and relevance.

Scrutiny over media trading will be a top story in next year, Campaign editors say
campaign house cannes lions 2025 canneslions2025 By Gideon Spanier

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future
arthur sadoun campaign house canneslions2025 Publicis By Gideon Spanier

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

Dentsu expands global Sports & Entertainment business
canneslions2025 Dentsu entertainment sports By Staff Reporters

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.

New Zealand Herpes Foundation wins Lions Health and United Nations Grand Prix for Good
canneslions2025 finch herpes motion sickness

The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.

Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign
canneslions2025 ogilvy singapore Vaseline

The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.

Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions
canneslions2025 ogilvy pharma shanghai viagra

The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.

Cannes Lions 2025: APAC winners
cannes apac winners cannes lions cannes lions 2025 canneslions2025 By Staff Reporters

The region nets 118 awards, including 8 Grand Prix and a Titanium.

'Looking for the first domino': Titanium jury president Judy John on Lion-winning work
cannes lions 2025 canneslions2025 By Nikita Mishra

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

Cannes Lions entries rise 'reflecting strong global participation'
cannes cannes2025 canneslions2025 lions By Will Green

Entries from Latin America are up by 16%.

Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
cannes cannes2025 canneslions2025 lions By Campaign Staff

Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.

Lindsey Evans: 'See uncertainty as opportunity'
cannes cannes2025 canneslions2025 lions

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.

2025 Cannes Contenders: RGA creatives weigh in
cannes contenders 2025 cannes lions 2025 canneslions2025 rga By Staff Reporters

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.

Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’
cannes lions 2025 canneslions2025 Dentsu hiroshi igarashi

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

John Wren: ‘Calculated risk makes you stronger’
cannes cannes 2025 canneslions2025 john wren omnicom By John Wren

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.

Creativity isn’t just for New York, London or Tokyo—it lives in Mongolia, too: Mongolia's first Cannes juror
cannes lions 2025 canneslions2025 By Nikita Mishra

Enkhbayasgalan Tungalag reminds the industry that world-class ideas can be born in yurt camps as easily as Madison Avenue; it’s time the global stage paid attention.

2025 Cannes Contenders: Dentsu APAC leaders place their picks
cannes contenders 2025 cannes lions 2025 canneslions2025 Dentsu By Staff Reporters

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

Yannick Bolloré: ‘AI is a powerful creative partner’
ai cannes lions 2025 canneslions2025 havas yannick bollore By Staff Reporters

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

2025 Cannes Contenders: Angie Tijam-Tohid's top bets
cannes cannes contenders 2025 cannes lions cannes lions 2025 canneslions2025 havas ortega group By Staff Reporters

Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.

Publicis CEO Arthur Sadoun joins speaker line-up for Campaign House at Cannes Lions
campaign at cannes campaign house cannes 2025 cannes lions 2025 canneslions2025 By Staff

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

Hakuhodo creatives look through the Cannes crystal ball for potential winners
cannes contenders cannes contenders 2025 cannes2025 canneslions2025 Hakuhodo By Staff Reporters

Creatives from Wolf BKK, Hakuhodo Vietnam and Hakuhodo Sync handpick Lion hopefuls from the region.

2025 Cannes Contenders: Ogilvy's lineup of creative masterpieces
cannes contenders cannes contenders 2025 cannes2025 canneslions2025 ogilvy By Nikita Mishra

Nicolas Courant, chief creative officer of Ogilvy Singapore, shares his picks of campaigns set to reign supreme at the Festival de Cannes.

A Cannes Lions 2025 guide for ROI-hungry APAC marketers
cannes lions 2025 canneslions2025 roi shufen goh By Shufen Goh

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

2025 Cannes Contenders: UltraSuperNew creatives place their bets
2025 cannes contenders cannes cannes lions cannes2025 canneslions2025 ultrasupernew By Staff Reporters

UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.