Campaign Asia

Listen in: How CMOs deal with imposter syndrome

Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?

YSL Beauty deletes all Instagram content in social media stunt

The blackout will end tomorrow by announcing a new look.

McDonald’s celebrates 50 years with nostalgic 1980s birthday party

The ad recreates the first UK McDonald's restaurant.

Volkswagen Group confirms global media agency deal details

The contract with OMG begins in 2025.

Campaign Podcast: How Barbie stays relevant after 65 years

Tech editor Lucy Shelley gets an exclusive tour of Barbie: The Exhibition and discusses how the brand is impacting pop culture after 65 years.

Klarna cuts marketing agency spend by 25% aided by AI

Its total sales and marketing spend have been lowered by 11%.

Activists 'hack' billboards to protest against Shell advertising

OOH campaign by Brandalism precedes Shell’s London AGM this month.

Manchester City and OKX launch NFT kits

Digital collectables campaign launched by crypto kit sponsor OKX.

RGA launches brand design consulting practice in EMEA

The service is already available in the US and Australia.

Malibu campaign gives famous artworks an AI makeover

The social media campaign created by Bodega aims to add a little ray of sunshine to the winter blues.

Netflix phases out Basic tier as ad options come up trumps

Netflix gives media companies a proper fight as ad business shows success on top of buying the rights to WWE’s Raw in $5bn deal.

Most marketers feel out of touch with customer data—what went wrong?

Despite a growing number of tools and user touchpoints, new research has found that 81% of marketers can’t access customer data to inform campaigns.

Google criticised after blocking measurement comparing YouTube and TV

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Pinterest rolls out prompt to close app during school hours

The goal is to remind students to stay present and avoid the distractions that come with constant scrolling and notifications.

Wikipedia parent set to pick Spin as social media agency

Shop will create social video campaigns for the online encyclopedia.

WPP Open unveils AI Agent Hub to make 'agency expertise available to entire business'

Hub launches with four 'Super Agents'.

WPP defers some pay reviews to 2026

It is understood the deferral affects all WPP networks.

Samsung embarks on global CRM review

RGA previously held some of Samsung’s global CRM account, but it is understood that the agency has not worked with the brand in this capacity for over a year.

Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.

RGA appoints Melissa Jackson Parsey as global chief strategy officer

Position has been vacant for more than a year after Tom Morton's departure.

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Accenture Song is the incumbent on the account.

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

Studio.One makes its debut with several ex-AKQA staffers.

Ogilvy names Clare Lawson as global president of Ogilvy One

Lawson is promoted from global chief client officer.

Dentsu Creative's global ECDs Darren Urquhart and Tom Smith depart

Moves follow departures of Sue Higgs and Caroline Pay.

YouTube's ad revenue for APAC grows by 9% in Q4 2024

Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.

Former Forsman & Bodenfors CEO Toby Southgate joins We Are Social as global CEO

Toby Southgate had left Forsman & Bodenfors last October as global chief executive.

Will axing fact-checkers on Meta shift media spend elsewhere?

Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.

Dept hires David Neal as global CFO as Mickey Kalifa departs

Kalifa departs after two years with the company.

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

Keeping the creative fire alive in a global network

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

Recently launched Google Ads tool to help advertisers monitor carbon emissions

The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.

Coca-Cola media business contract lies between Publicis and WPP

Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.

Carlsberg Group appoints We Are Social as global social media agency

Account was won following a competitive pitch.

We Are Social co-founder steps down after 16 years

Brett Marchand will be interim group chief executive.

AKQA Group CEO Ajaz Ahmed resigns after 30 years

Ahmed founded the business in 1994. It was acquired by WPP in 2012.

WPP announces global partnership with Roblox

The move comes as Roblox is accused of failing to protect children from harmful content.

Google faces $6 billion lawsuit in the UK for dominating search and ‘overcharging’ advertisers

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

Apple named Cannes Lions Creative Marketer of the Year

The tech giant has picked up the accolade for the second time.

We Are Social promotes Mobbie Nazir to global chief strategy and growth officer

Mobbie Nazir has been at the social agency for 11 years.

Mark Read: 'AI will unlock adland's productivity challenge'

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

Meta: AI will increase the 'need for agencies'

AI will open up new work and new business opportunities, according to Meta.

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go F themselves

The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads

The vice chairman of Ogilvy UK argues digital advertising is broken.

Greenpeace ad imagines world leaders running a race to cut plastic pollution

Campaign by We Are Social launches ahead of UN negotiations in November.

Apple’s ad follows 'underdogs' to Thailand to please client demands

Work casts Apple’s products as integral characters.

Barclays hires global MD of brand, creative and media

Simon Groves will report to his former O2 colleague Nina Bibby, who joined the bank last year.

Apple ad stages relay race featuring athletes with and without disabilities

Work was directed by Derek Cianfrance through Radical Media.

Amazon Ads unveils self-serve TV ad format for brands

The format enables brands to run TV campaigns on live streamed entertainment platforms.

How important are agency brands?

Campaign asks adland’s brand marketers on the value of individual ad shops.

Burger King owner names first head of international media

The role at Restaurant Brands International for Burger King, Popeyes and Tim Hortons is contracted for one year.

Campaign Ad Net Zero Awards 2024 shortlist revealed

The international sustainability awards attracted entries from EMEA, UK, the Americas and APAC–with three shortlists from the latter this year.

X transparency report reveals harmful content data

Elon Musk’s 'free speech' social platform discloses its content moderation practices.

Publicis Groupe buys Mars United Commerce for undisclosed sum

The acquisition follows Publicis Groupe’s purchase of Influential this summer.

Will X's GARM lawsuit stop organisations calling out bad practice online?

Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.

Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder

Wesley ter Haar likens media buyers to “early 2000s travel agents”.

TikTok claims it's underrated by analytics, launches new measurement tool

After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.

X/Twitter one year on: Site traffic is up 22.3%

X/Twitter is a sinking ship, with some putting a six-month countdown on Linda Yaccarino’s job. But what does controversy actually do for its popularity?

The marketing horoscope—what kind of marketer are you?

It turns out that astrology is the reason you couldn’t focus last Thursday. Forget data scientists and AI modelling. Find out your perfect role and optimal productivity time based on the stars.

Adobe unveils AI content creator for ad campaigns

Adobe announces partnerships with Microsoft and IBM.

Generative AI is shaking up creator marketing budgets

Research shows seven in 10 marketers will increase generative AI creator content spend this year.

Meta promotes Ian Edwards to UK head of agencies

Role was previously held by Nick Baughan.

Amazon brands dominate consumers’ preferred ad platforms, finds Kantar

Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.

China’s six largest social media platforms – and how to engage its users

From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?

Google turns 25: Can it still dominate the next decade?