Campaign Asia

Burger King owner names first head of international media

The role at Restaurant Brands International for Burger King, Popeyes and Tim Hortons is contracted for one year.

X transparency report reveals harmful content data

Elon Musk’s 'free speech' social platform discloses its content moderation practices.

Publicis Groupe buys Mars United Commerce for undisclosed sum

The acquisition follows Publicis Groupe’s purchase of Influential this summer.

How important are agency brands?

Campaign asks adland’s brand marketers on the value of individual ad shops.

Campaign Ad Net Zero Awards 2024 shortlist revealed

The international sustainability awards attracted entries from EMEA, UK, the Americas and APAC–with three shortlists from the latter this year.

WPP announces global partnership with Roblox

The move comes as Roblox is accused of failing to protect children from harmful content.

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

Carlsberg Group appoints We Are Social as global social media agency

Account was won following a competitive pitch.

We Are Social co-founder steps down after 16 years

Brett Marchand will be interim group chief executive.

Barclays hires global MD of brand, creative and media

Simon Groves will report to his former O2 colleague Nina Bibby, who joined the bank last year.

Amazon Ads unveils self-serve TV ad format for brands

The format enables brands to run TV campaigns on live streamed entertainment platforms.

Will X's GARM lawsuit stop organisations calling out bad practice online?

Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.

Volkswagen Group confirms global media agency deal details

The contract with OMG begins in 2025.

Was WPP right to give Elon Musk a platform at Cannes Lions?

Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.

Meta: AI will increase the 'need for agencies'

AI will open up new work and new business opportunities, according to Meta.

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go F themselves

The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.

Campaign Podcast: How Barbie stays relevant after 65 years

Tech editor Lucy Shelley gets an exclusive tour of Barbie: The Exhibition and discusses how the brand is impacting pop culture after 65 years.

Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder

Wesley ter Haar likens media buyers to “early 2000s travel agents”.

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads

The vice chairman of Ogilvy UK argues digital advertising is broken.

AKQA Group CEO Ajaz Ahmed resigns after 30 years

Ahmed founded the business in 1994. It was acquired by WPP in 2012.

VML chairman Mark Roalfe retires from adland after 44 years

Roalfe describes his career as a “lucky long adventure”.

Martin Sorrell: Tech platforms are encroaching on clients of large agencies

AI is changing relationships between tech platforms and clients, according to S4 founder.

Klarna cuts marketing agency spend by 25% aided by AI

Its total sales and marketing spend have been lowered by 11%.

Activists 'hack' billboards to protest against Shell advertising

OOH campaign by Brandalism precedes Shell’s London AGM this month.

Manchester City and OKX launch NFT kits

Digital collectables campaign launched by crypto kit sponsor OKX.

Group M goes global with AI adtech partner

Partnership brings ‘intelligent creative’ to Group M’s global clients.

Amazon brands dominate consumers’ preferred ad platforms, finds Kantar

Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.

Pinterest rolls out prompt to close app during school hours

The goal is to remind students to stay present and avoid the distractions that come with constant scrolling and notifications.

Wikipedia parent set to pick Spin as social media agency

Shop will create social video campaigns for the online encyclopedia.

Samsung embarks on global CRM review

RGA previously held some of Samsung’s global CRM account, but it is understood that the agency has not worked with the brand in this capacity for over a year.

RGA appoints Melissa Jackson Parsey as global chief strategy officer

Position has been vacant for more than a year after Tom Morton's departure.

Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.

Brandtech Group raises $115 million in AI funding

Jean-Marc Antoni will retire into a part-time advisory role.

RGA launches brand design consulting practice in EMEA

The service is already available in the US and Australia.

Adobe unveils AI content creator for ad campaigns

Adobe announces partnerships with Microsoft and IBM.

Meta promotes Ian Edwards to UK head of agencies

Role was previously held by Nick Baughan.

Generative AI is shaking up creator marketing budgets

Research shows seven in 10 marketers will increase generative AI creator content spend this year.

Listen in: How CMOs deal with imposter syndrome

Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Accenture Song is the incumbent on the account.

Google faces $6 billion lawsuit in the UK for dominating search and ‘overcharging’ advertisers

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’

But breakup of the company could lead to higher prices for advertisers.

‘It’s about tools and taste’: RGA's creative chiefs on creativity, tech and the return to independence

Tiffany Rolfe and Nick Pringle talk to Campaign about the critical relationship between creativity and AI.

Apple named Cannes Lions Creative Marketer of the Year

The tech giant has picked up the accolade for the second time.

We Are Social promotes Mobbie Nazir to global chief strategy and growth officer

Mobbie Nazir has been at the social agency for 11 years.

Mark Read: 'AI will unlock adland's productivity challenge'

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

Keeping the creative fire alive in a global network

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

Recently launched Google Ads tool to help advertisers monitor carbon emissions

The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.

Coca-Cola media business contract lies between Publicis and WPP

Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.

Ogilvy names Clare Lawson as global president of Ogilvy One

Lawson is promoted from global chief client officer.

Dentsu Creative's global ECDs Darren Urquhart and Tom Smith depart

Moves follow departures of Sue Higgs and Caroline Pay.

YouTube's ad revenue for APAC grows by 9% in Q4 2024

Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.

Will axing fact-checkers on Meta shift media spend elsewhere?

Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.

Former Forsman & Bodenfors CEO Toby Southgate joins We Are Social as global CEO

Toby Southgate had left Forsman & Bodenfors last October as global chief executive.

McDonald’s celebrates 50 years with nostalgic 1980s birthday party

The ad recreates the first UK McDonald's restaurant.

Apple ad stages relay race featuring athletes with and without disabilities

Work was directed by Derek Cianfrance through Radical Media.

Greenpeace ad imagines world leaders running a race to cut plastic pollution

Campaign by We Are Social launches ahead of UN negotiations in November.

Apple’s ad follows 'underdogs' to Thailand to please client demands

Work casts Apple’s products as integral characters.

Samsung unveils its 'new era of AI TV' in immersive ad

Global campaign was created by BBH Singapore.

Dept hires David Neal as global CFO as Mickey Kalifa departs

Kalifa departs after two years with the company.

M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'

Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.

YSL Beauty deletes all Instagram content in social media stunt

The blackout will end tomorrow by announcing a new look.

Malibu campaign gives famous artworks an AI makeover

The social media campaign created by Bodega aims to add a little ray of sunshine to the winter blues.

Most marketers feel out of touch with customer data—what went wrong?

Despite a growing number of tools and user touchpoints, new research has found that 81% of marketers can’t access customer data to inform campaigns.

Netflix phases out Basic tier as ad options come up trumps

Netflix gives media companies a proper fight as ad business shows success on top of buying the rights to WWE’s Raw in $5bn deal.

The marketing horoscope—what kind of marketer are you?

It turns out that astrology is the reason you couldn’t focus last Thursday. Forget data scientists and AI modelling. Find out your perfect role and optimal productivity time based on the stars.

X/Twitter one year on: Site traffic is up 22.3%

X/Twitter is a sinking ship, with some putting a six-month countdown on Linda Yaccarino’s job. But what does controversy actually do for its popularity?

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?