Events

The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.

This inaugural event is designed for the “Growth Architect”, the modern leader who must balance aggressive ROI and high-impact social commerce with deep-rooted advocacy and social responsibility.

Building on our success in the UK, the Festival of Marketing is coming to Asia - bringing together the full marketing ecosystem in one place to learn, share, and exchange ideas on what it takes to be a modern marketer of the future.

Asia is where the next generation of brand-building is being defined. MSQ Asia Week (5 May 2026) brings together senior marketers and business leaders to explore the growth levers that matter most for brands competing in Asia.

Gathering 120+ senior marketers and business leaders to exchange insights, explore cutting-edge marketing innovations, and uncover what it takes to win in one of Southeast Asia’s most exciting markets.

An exclusive day built for 120+ Hong Kong’s most forward-looking marketing leaders future-proof their strategies by mastering AI adoption, driving loyalty through authentic engagement, and achieving more with leaner teams in a fast-changing consumer landscape.

Anchored by the theme “Survive and Thrive in Volatility: Empowering Global Growth for Chinese Brands,” the event focuses on the strategies, structures, and capabilities that enable sustained growth amid volatility.