Publicis chief executive states strategy is “polar opposite” of its peers.
Deep Dive
How Hyrox built a $130 million brand by turning fitness into a marketing engine
In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.
Indeed’s CMO on marketing through a tougher and selective hiring market
Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s biggest opportunity, provided every dollar is spent on making better matches.
'Product is number one, two and three': H&M’s global CMO on fixing fashion’s retail problem
In a wide-ranging interview with Campaign Asia, global CMO John Ehrnst talks through the end of bland retail, what drives Gen Z back into stores, and why Asian insights now sit at the heart of the Swedish giant's strategy—and why, even now, everything begins with the product.
Have we reached peak Labubu? Charting the rise and fall of the ugly-cute viral toy
What began as a storybook monster became 2024's $430 million phenomenon via TikTok and celebrity flexes, but counterfeit scandals and market corrections now cast doubt on whether Labubu can evolve beyond a one-cycle craze.
ASIA ROARS INSIGHTS
What's the one thing that people in your region do more creatively than the rest of the world, and why?
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CAMPAIGN RED
How K-pop rewired global brand marketing
By the early 2020s, K-pop had moved past hype. Its future now rests on a global superfan economy marked by sustained engagement and long-term loyalty.
TOP 50 BRANDS
TOP 50 BRANDS - SEA 2025
ANALYSIS
OPINION
