EssenceMediacom posts the sharpest rise in the regional monthly league.
True
The Knowledge
Agency Performance Review 2026: Top trends
The Knowledge
We analysed three years of APAC Agency Performance Reviews to map the trends and changes in the region’s agency hierarchy.
Horizon takes top spot in April global media league pushing out Starcom
The Knowledge
WPP holds steady on the holding company front, while APAC’s presence rests on Starcom’s Flipkart win and indie Thump Media’s Scenic account.
Thump Media enters April APAC media rankings in second place
The Knowledge
Starcom holds the top spot in an indie-heavy table, while WPP continues to lead among holding groups.
Australia and Malaysia lead APAC charge in first indie league of 2026
The Knowledge
While US shops dominate, Bench Media and Bastion represent Australia in the global top 10, with Malaysia’s Trapper Media narrowly missing the cut at number 12.
Flipkart win in India key to Starcom's success in first global media rankings
The Knowledge
Meanwhile, indie agencies command the top 20.
Starcom tops first APAC 2026 rankings on Flipkart win, independents follow
The Knowledge
WPP leads the holding group rankings, buoyed by Jaguar Land Rover and Estée Lauder wins.
APAC's creative power map: what three years of Spikes data shows
The Knowledge
Australia, Japan, India and New Zealand still lead but data suggests the balance of creative power is starting to tilt.
How Mastercard, Marriott and Miniso define what to keep in-house
The Knowledge
From Mastercard to Miniso, APAC brands are betting on in‑housing for speed and customer‑centric clarity, while still relying on agencies for creativity at scale and strategic depth.
APAC’s livestreaming boom spurs a surge in international brands
The Knowledge
As livestream commerce rewires retail across APAC, in-housing is as much about speed and control as cost. When a single Chicjoc stream can generate RMB100 million and Taobao’s strongest live sales now come from store-run channels, the question is no longer whether brands should bring capabilities in-house, but how much.
VCCP tops 2025 global creative league amid tough competition from Publicis
The Knowledge
Campaign Red lists the key creative wins reported globally last year. In APAC, reviews of Honda, Vodafone, and Wipro Unza were among the most notable.
Initiative leads the preliminary 2025 global media league
The Knowledge
Publicis Groupe shops make up the rest of the top five.
PHD takes crown in preliminary 2025 APAC media league
The Knowledge
Omnicom-owned PHD takes the top spot in the final APAC media league of the year, fending off a Publicis-powered top five, while Mindshare claws back into the top 20.
Lloyds chief marketer: Scrapping agency models, AI experiments and banks promoting a 'better future'
The Knowledge
Suresh Balaji talks tech experiments and details how he is ripping up the rule book when it comes to agency partnerships.
How K-pop rewired global brand marketing
The Knowledge
By the early 2020s, K-pop had moved past hype. Its future now rests on a global superfan economy marked by sustained engagement and long-term loyalty.
Lessons from the Land of Smiles: why humour drives Thai ads and how brands can benefit
The Knowledge
In Thailand, humour isn’t just a way to entertain, it’s the cultural heartbeat that shapes how brands communicate and engage.
Inside Korea’s culture engine: How reinvention and fandom keeps fuelling the global K-wave phenomenon
The Knowledge
In the Hallyu 4.0 era, the creative conversation is no longer about Made in Korea but Made with Korea, a framework where brands and talent co‑create shared IP that blurs the lines between entertainment and commerce.
Japan: the art of making things too well
The Knowledge
Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?
Inside China Speed: how Chinese brands make the world feel slow
The Knowledge
In China, factories and feedback move together to create a level of market agility the rest of the world is still chasing.