We analysed three years of APAC Agency Performance Reviews to map the trends and changes in the region’s agency hierarchy.
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Agency Performance Review 2026: Top trends
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Horizon takes top spot in April global media league pushing out Starcom
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WPP holds steady on the holding company front, while APAC’s presence rests on Starcom’s Flipkart win and indie Thump Media’s Scenic account.
Publicis Creative, Agency Performance Review 2026
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Publicis Creative turned AI into a creative multiplier in 2025, crowning Leo Burnett Asia-Pacific Creative Network of the Year while racking up new billings and scoring viral hits like McDonald’s GamiFries.
Ogilvy, Agency Performance Review 2026
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Ogilvy ended 2025 as the region's most decorated creative network, with a bigger footprint but more uncertainty than it has faced in years.
MullenLowe, Agency Performance Review 2026
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The MullenLowe name was retired following Omnicom's $13.5 billion acquisition of IPG — but its Singapore operation survived the restructure.
TBWA, Agency Performance Review 2026
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Sean Donovan and team step into a complex mandate of absorbing BBDO and McCann into a TBWA-led structure while keeping the creative engine running. Whilst the creative reputation is strong, the integration test is just beginning.
VML, Agency Performance Review 2026
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Despite organisational change and market pressures, VML held its own, proving its mettle through tech-driven and purposeful creative work.
McCann, Agency Performance Review 2026
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With leadership exits and a merger, McCann held the line on clients, won metal and grew its account base.
Havas Creative, Agency Performance Review 2026
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Havas Creative steadied in 2025, recovering from a mid-year dip to close with profit growth in ANZ and a stronger creative showing in India.
Hakuhodo, Agency Performance Review 2026
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The Japanese major spent 2025 doing the unfashionable thing: it held on to its people and clients, tightened structure and let the work do the talking.
FCB, Agency Performance Review 2026
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Following the Omnicom-IPG merger, the FCB creative agency brand was retired, but in India and New Zealand, it won creative accolades and client growth and will live on within the networks of McCann and BBDO.
Dentsu Creative, Agency Performance Review 2026
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Within a network grappling with structural instability and an international model under strain, creative sparks can still be seen across different markets in Asia Pacific.
Cheil Worldwide, Agency Performance Review 2026
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Steady as she goes—Cheil grew at a similar clip to the year prior, but is working harder to do so as its volume of smaller clients grows.
BBDO, Agency Performance Review 2026
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Creative momentum, leadership flux, and the weight of a merger still settling. BBDO's 2025 was never going to be straightforward.
Accenture Song, Agency Performance Review 2026
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From solar-smart agriculture in Japan to frontrunner status in agentic AI, Accenture Song's work proves the agency has outgrown traditional marketing boundaries while delivering double-digit growth in key markets.
WPP Media, Agency Performance Review 2026
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Ten months in, WPP Media's APAC operation tells a sobering story of near-flat billings, talent cuts, and a dangerous China dependency.
UM, Agency Performance Review 2026
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While the agency celebrated major regional wins such as Target Corp, Kewpie and GWM, the commercial reality was a 4.7% revenue drop amid widespread budget contraction.
Publicis Media, Agency Performance Review 2026
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Publicis Media capped a standout 2025 by poaching Mars and Microsoft from rivals and consolidating Kenvue globally, cementing a lead built as much on systems as people and scale.
PHD, Agency Performance Review 2026
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Amid the Omnicom-IPG deal, PHD posted growth, kept the new business machinery active and held its footing. Retaining talent, clients and a distinct identity within a larger organisational structure is now the central challenge.
OMD, Agency Performance Review 2026
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Despite maintaining steady growth in 2025 via marquee wins, OMD faces a pivotal road ahead as it attempts to turn recent structural shifts into a foundation for permanent client stability.