What is the secret to K-culture's staying power internationally?
True
The Knowledge
How K-pop rewired global brand marketing
The Knowledge
Japan: the art of making things too well
The Knowledge
Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?
Global CMO survey: AI is top opportunity, but creative shops seen as poor at new tech
The Knowledge
Marketing spend is up, but confidence is down.
Omnicom-IPG: How the merger will reshape the competition
The Knowledge
Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.
Revealed: Top APAC campaigns in Campaign Red’s Global Awards Rankings 2025
The Knowledge
Baliprod Films, Six Inc Tokyo and Colenso BBDO Auckland shine in Campaign Red’s analysis of 10,000 awards over the past three years reveals which campaigns were most lauded by global juries.
PHD tops November APAC media rankings as Wavemaker, Mindshare rise and Carat tumbles
The Knowledge
PHD climbs to the top of the table with major wins, including Marico, while Wavemaker makes the biggest leap, and Carat slides.
The Big Challenge: Do bespoke network teams actually work?
The Knowledge
The rise of single-client units, their promise of efficiency, and the risk of staff churn and creative stagnation.
The anatomy of a winner: The creators of the most-lauded work share their secrets
The Knowledge
The world’s most coveted advertising trophies are meant to reward the best creative ideas. But behind the glitz and glamour, the game certainly has its challenges.
The most awarded agencies, brands and campaigns globally over the past 3 years
The Knowledge
Chapter 1 of Campaign Red's Global Awards Rankings report sifts through nearly 3000 awarded campaigns to find the top performers. Available to Knowledge Tier subscribers.
VCCP takes the top spot from Leo in Q3 global new-business rankings
The Knowledge
Outside the top 10, independents continued to show momentum across Australia, US and UK.
REVEALED: The most-awarded brands, campaigns and agencies across the world
The Knowledge
Campaign Red’s Global Awards Rankings 2025 out now.
Spark Foundry reclaims APAC top spot as Initiative soars and OMD slips
The Knowledge
The Knowledge
Initiative rockets 75 places in a single month, as Dentsu agencies close in on Publicis in the top five.
Spark Foundry reclaims APAC top spot as Initiative soars and OMD slips
The Knowledge
The Knowledge
Initiative rockets 75 places in a single month, as Dentsu agencies close in on Publicis in the top five.
Starcom rises to top of new-business league as Initiative and PHD make leaps
The Knowledge
Meanwhile, Omnicom leapfrogs fellow holding companies.
Hula Hoops and McCoy’s owner awards $110 million global media account to PHD
The Knowledge
Intersnack Group's global media account switches agency.
Starcom holds APAC crown as Dentsu X records the biggest jump and Zenith slips
The Knowledge
Dentsu X leapt 36 places in a single bound, Mediahub muscled its way into the top six.
Starcom leaps to top spot in August APAC media rankings
The Knowledge
Starcom climbs to the top of the table with major wins, including Mars, while Zenith posts the biggest leap, and FCB debuts in the top 20.
PayPal win extends Publicis Groupe's lead in holding company new-business league
The Knowledge
Meanwhile, Starcom surges amidst a shake-up in the individual agency rankings.
Digitas surges in H1 creative league after $400 million healthcare win
The Knowledge
Meanwhile, brands in Asia-Pacific seek out social media agencies.
M&A market 'returns to growth' after difficult couple of years, new data shows
The Knowledge
The rise has been fuelled by significant investment by private equity and sellers returning to the market.
How AI is reshaping the marketing department
The Knowledge
Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down impact on agencies.
Interpublic catapults into July media league
The Knowledge
Meanwhile, three agencies join the individual media agency rankings.
Spark Foundry races to top spot in July APAC media rankings
The Knowledge
Dentsu's Carat moves up to second place as WPP’s EssenceMediacom drops out of the top 20, while Australian independents Avenue C and Ryvalmedia make a debut.
Publicis’ growth accelerates in Q2 driven by strength in both creative and media
The Knowledge
No sign of macroeconomic impact as "we haven't seen any change from Q1 to Q2", CEO Arthur Sadoun says.
Athletes prove to be the most trusted figures among consumers, new research reveals
The Knowledge
What marketers need to know when considering paid ads, promotions and endorsements.
Wrangles in the jury room: how the challenges of creative judging play out
The Knowledge
Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.
EssenceMediacom tops June's APAC media rankings for third straight month
The Knowledge
Spark Foundry takes second place, powered by its Shanghai General Motors win, while Accenture Song, Assembly, and Brainlabs make notable new entries.
Award-winning economist Tim Harford on the three key rules of data for media and marketing
The Knowledge
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.
Spark Foundry and EssenceMediacom vie for top spot in May's APAC media league
The Knowledge
WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position after winning Shanghai General Motors.
Publicis dominates latest global new-business media league
The Knowledge
Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
Is AI financially beneficial for agencies?
The Knowledge
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Australia’s Match & Wood and Involved Media crack global Indie media top three with big wins
The Knowledge
Meanwhile, German agency JOM takes the lead in the April indie rankings.
EssenceMediacom retains top spot in April's APAC media league
The Knowledge
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
OMD takes the lead as EssenceMediacom drops out of global rankings
The Knowledge
At a holding-company level, Publicis Groupe breaks the $1 billion mark.
How have the US tariffs impacted the 'big six' holdcos' stock market performance?
The Knowledge
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
EssenceMediacom gains top spot in first APAC media league of the year
The Knowledge
OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum. Meanwhile, WPP tops the first APAC holding company table.
EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The Knowledge
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
Australia claims top-three spot in 2025’s first indie new-biz league
The Knowledge
Campaign Red’s first league table of the year highlights regional shifts, with Australia entering the top three on the back of a major win from Renault Motors.
APAC M&A defies global dip, surging over 10% in 2024
The Knowledge
Despite an active second half, global M&A volume fell 2% in 2024. However, APAC companies are bucking the trend, reporting a 10% surge and actively acquiring.
APAC's latest media new-biz spotlight boosted by moves in China
The Knowledge
The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.
Performance and staff numbers decline across global agency groups in 2024, as restructures continue
The Knowledge
An analysis of key trends from the performance of global holding companies through 2024.
Indie agencies gain ground globally, PMG tops rankings
The Knowledge
Meanwhile, a confidential independent won the $200 million Shanghai General Motors media account in March.
Adland has the power to influence social media but who can tame it?
The Knowledge
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
APAC lags as Saatchi & Saatchi leads global new business charge
The Knowledge
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
Will retail media live up to the hype?
The Knowledge
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
Global indie rankings: Where are the APAC agencies?
The Knowledge
Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
Tata Motors win pushes Omnicom Media Group into top five of global new business
The Knowledge
Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.
Publicis climbs the highest in APAC media rankings following Kenvue win
The Knowledge
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
Nunn Media climbs to $42.8 million in wins, leading Australia's independent media scene
The Knowledge
Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.
Publicis' Unilever win solidifies its strength in APAC media rankings
The Knowledge
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
The Knowledge
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
Omnicom, WPP and Publicis shops vie for top spots in global media league
The Knowledge
Meanwhile, four new agencies enter the top 20.
APAC media spotlight: UM retains Australian Government brief for the second time
The Knowledge
But overall media new-business activity drops by a third.
Purpose-led marketing—still in favour?
The Knowledge
Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.
The new rules of sports sponsorship
The Knowledge
EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
Billions spent on sports sponsorship: Is it actually effective?
The Knowledge
Our exclusive global survey reveals all.
GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings
The Knowledge
Meanwhile PHD supported by retentions in China remains firm on the top.
Amazon and eBay cause tremors in global new-business league
The Knowledge
Six agencies shatter the billion-dollar ceiling.
PHD tops September media rankings, Publicis soars
The Knowledge
PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.
Campaign Global Forecast: Can reactive advertising thrive in APAC’s fast-paced landscape?
The Knowledge
Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.
Zenith rockets into top 10 in global media new-business league
The Knowledge
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.
Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement
The Knowledge
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
Global creative rankings: Digitas leads new-business league in first half of 2024
The Knowledge
WPP shops land fifth and sixth position.
The7stars nabs top spot in indie agency league after Oak Furnitureland win
The Knowledge
Plus VCCP Media and Infinity Media enter the league.
APAC bucks global M&A slump, deals surge 30%
The Knowledge
While global mergers and acquisitions tumbled 15% in H1, APAC bucked the trend with a 30% surge in deal-making, signaling an aggressive appetite for growth in the region.
June global indie rankings: Horizon Media takes top spot after Paramount Global win
The Knowledge
Australian agencies Nunn Media, Howatson+Co and Half Dome secure positions in the global top 20.
APAC media new-biz rankings: Mindshare makes strides, PHD seals top spot
The Knowledge
PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.
APAC media new-biz spotlight: Great success for WPP in Q1
The Knowledge
Automotive sector soars despite global struggles.
Global agency groups Q1 2024 report card: 'big six' eye new business to shore up revenues
The Knowledge
WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.
Q1 global media new-biz spotlight: Billings fall but retentions rise
The Knowledge
Volkswagen and Mercedes-Benz among flurry of reappointments.
APAC media agency rankings: PHD surges ahead in Q1 new-biz league
The Knowledge
PHD's performance was boosted by retaining SAIC Volkswagen. Meanwhile, Publicis Media benefited from GroupM's long-term clients leaving the agency in China.
Global indie media rankings: PMG and Cossette lead Q1 2024 new-biz league
The Knowledge
Big single wins for Australia's Nunn Media and Howatson+Co helped them place 3rd and 11th respectively.
Global media agency rankings: PHD and Wavemaker top Q1 2024 new-biz league
The Knowledge
Wins in China accounted for most new-business activity during the period.
Campaign Global Forecast Q2 2024: Tech brands' ad spend set to return
The Knowledge
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
The Knowledge
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
H2 2023: Telstra disrupts the norm with its $100 million account
The Knowledge
North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.
M&A Watch: H2 2023 sees a significant drop in activity
The Knowledge
Marcoms M&A deals were down 39% compared with the second half of 2022.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
The Knowledge
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
Asia-Pacific new-biz spotlight: BMW, Perfetti and Chery Jaguar Land Rover among biggest media moves
The Knowledge
Creative activity slows down.
Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder
The Knowledge
Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.
Global indie agency rankings: Wieden & Kennedy and Mediaplus top 2023 rankings
The Knowledge
Wondrlab and LS Digital, both based in India, maintain their positions in the top ten across creative and media rankings.
APAC 2023 final rankings: Publicis and GroupM finish atop creative and media tables
The Knowledge
Digitas' win of Aldi in December was enough to push the agency above fellow Publicis agency Saatchi & Saatchi to top the creative table. On the media side, Wavemaker held on to first place, keeping fellow GroupM agency Mindshare at bay.
Global new business spotlight: Publicis dominates with four major wins
The Knowledge
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility
The Knowledge
Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.
Google: ‘We’re not restructuring because AI is taking away roles’
The Knowledge
Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs.
APAC rankings: Publicis Groupe, GroupM lead creative and media tables
The Knowledge
HSBC's global review is Asia-Pacific's largest media account move in the Sept-Oct period; TBWA's $100 million telecom Telstra account is the biggest creative win.
Building brand reputation and fostering innovation in the energy sector: Campaign's Global Forecast Q1 2024 – Part two
The Knowledge
In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
Campaign Global Forecast Q1 2024—Part one
The Knowledge
From energy sector controversies to recovering ad spends, these are the biggest global insights for the first quarter of the new year.
Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
The Knowledge
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Global indie agency rankings: Wonderhood catapults into creative league
The Knowledge
Seven shops entered the media rankings for the first time in 2023 as APAC's LS Digital and Atomic 212 advance.
Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves
The Knowledge
Meanwhile, Ikea dominates creative.
Brain-to-computer interfaces aren’t just sci-fi—here’s why they could be the next big thing in marketing
The Knowledge
Insights into the human brain give brands and marketers access to our desires like never before.
Global agency rankings: OMD Group regains media lead as Digitas closes in on creative rivals
The Knowledge
Shuffle among the top three spots in media league.
Panadol chief marketer: How healthcare is ‘hotting up’, consolidating agency partners and why purpose can go ‘too far
The Knowledge
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'
Global media new-biz spotlight: US the most active market but China grows faster
The Knowledge
Which brands are switching agencies and what are the most active regions?
Assembly promotes Rick Acampora to global CEO
The Knowledge
EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.
Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer
The Knowledge
Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.