Initiative is the biggest climber in the regional monthly league, while EssenceMediacom dips.
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Global agency groups report card Q1: WPP revenue decline continues as Publicis calls out Wall Street sycophants
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The gap between the best and worst-performing holding companies shows little sign of closing as the year gets under way.
The Philippines' top 50 brands 2026
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From fast food to phones, online shopping to fuel stops—find out which brands won over Filipino consumers in our latest research with YouGov.
Omnicom takes the crown in May global holding company media rankings
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Meanwhile, Horizon Media maintains lead in individual agency rankings.
Hearts & Science surges to second spot in APAC media rankings on Xiaomi win
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EssenceMediacom posts the sharpest rise in the regional monthly league.
Agency Performance Review 2026: Top trends
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We analysed three years of APAC Agency Performance Reviews to map the trends and changes in the region’s agency hierarchy.
Horizon takes top spot in April global media league pushing out Starcom
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WPP holds steady on the holding company front, while APAC’s presence rests on Starcom’s Flipkart win and indie Thump Media’s Scenic account.
Thump Media enters April APAC media rankings in second place
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Starcom holds the top spot in an indie-heavy table, while WPP continues to lead among holding groups.
Australia and Malaysia lead APAC charge in first indie league of 2026
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While US shops dominate, Bench Media and Bastion represent Australia in the global top 10, with Malaysia’s Trapper Media narrowly missing the cut at number 12.
Flipkart win in India key to Starcom's success in first global media rankings
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Meanwhile, indie agencies command the top 20.
Starcom tops first APAC 2026 rankings on Flipkart win, independents follow
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WPP leads the holding group rankings, buoyed by Jaguar Land Rover and Estée Lauder wins.
APAC's creative power map: what three years of Spikes data shows
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Australia, Japan, India and New Zealand still lead but data suggests the balance of creative power is starting to tilt.
How Mastercard, Marriott and Miniso define what to keep in-house
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From Mastercard to Miniso, APAC brands are betting on in‑housing for speed and customer‑centric clarity, while still relying on agencies for creativity at scale and strategic depth.
APAC’s livestreaming boom spurs a surge in international brands
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As livestream commerce rewires retail across APAC, in-housing is as much about speed and control as cost. When a single Chicjoc stream can generate RMB100 million and Taobao’s strongest live sales now come from store-run channels, the question is no longer whether brands should bring capabilities in-house, but how much.
How top beauty brands are racking up regulatory violations in the race for livestream revenue
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A Campaign investigation finds that the rapid growth of live commerce is moving faster than compliance and governance practices can keep up, exposing major brands like Aveeno, Glad2Glow, and L'Oreal to regulatory risk.
VCCP tops 2025 global creative league amid tough competition from Publicis
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Campaign Red lists the key creative wins reported globally last year. In APAC, reviews of Honda, Vodafone, and Wipro Unza were among the most notable.
Initiative leads the preliminary 2025 global media league
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Publicis Groupe shops make up the rest of the top five.