Nicola Merrifield

Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.

Creative agencies are most likely to be reviewed in the next year.

Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.

Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.

Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'

Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.

The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.

VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.

In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.

Agencies give their ideas and insights for free during pitches, but the problem runs deeper.

Creativity should serve the purpose of selling, says the filmmaker.

Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.

Global chief creatives are leaving the grandstanding behind to become mediators and mentors.

A new industry consultation commissioned by Thinkbox says remote working is one of several barriers to creativity.

Organic revenues were up on the previous year at four of the 'big six' agency groups in early 2023.

Seemingly minor actions, such as being courteous, can set the tone for an inclusive working environment, but sharing personal anecdotes may need more consideration

Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.

A major Advertising Association report on the industry's struggle to keep hold of talent points to a clear problem – salary levels.

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

The AR experience provided comic fans with a unique card, including a digital version.

Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.

The Campaign survey showed senior marketers are split when it comes to investing in the space.

The Campaign poll of senior marketers from across the world found about half planned a 25% rise.

Staff shortages were reported by 77% of respondents in a major survey by WFA and MediaSense.

Wellbeing initiatives and flexible working policies do not address the root causes, according to Julian Douglas.

The campaign also includes shorter 'blipverts' interrupting ad breaks.

In the second part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.

Salary inflation led to 63% of permanent staff receiving an average 10.2% pay increase.

North America generated the most activity, but deal-making levels in Asia-Pacific and Western Europe were similar to 2020.

Searches for 'lounge lingerie' increased by 96 times last year.

Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.

The tech firm has been under investigation by the UK regulator over competition concerns.

The new system will include an algorithm that uses information on emotional response and attention levels.

Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith says.

The marketing organisation reported US$7.7 million of earnings before tax deductions over a six-month period.

Q4 GLOBAL FORECAST: Cop26 is prompting global action on environmental issues, but in the advertising sector, strategies for tackling the problems have so far diverged in different regions, including APAC.

Just over 20% of agencies taking part in a survey said they are already turning down work.

Companies should not dismiss purposeful ads on the basis of those that do not perform well, warns expert.

Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies.

Social media company argues it has not reduced competition by merging with Giphy.