Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial officer at M&C Saatchi Group, about Australian restructuring, challenging times, continuity and growth.
The Information
Shareholders will tear us apart again
Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
Arthur Sadoun on why 'pressure' from investors doesn’t matter, Publicis' 'resilience' and the competition
Publicis chief executive states strategy is “polar opposite” of its peers.
Everyone needs partners in era of tech hyperscalers
Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem.
Martin Sorrell continues to fire shots
Now in his ninth decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.
WPP Creative will 'not sunset' agency brands
Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.
Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’
CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
Publicis hires former WPP Studio X global chief operating officer Sean Palmer
Previously based in Singapore, Palmer relocates to London to be Publicis' chief operational transformation officer for global clients.
Indonesia’s Eid bonus uncertainty lingers in 2026 amid distinct gender spending splits
EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.
Dentsu share slide reflects year-long investor caution, not a one-day shock
Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
M&C Saatchi CEO’s future under scrutiny as agency looks at succession planning
Headhunter sounds out industry executives about potential interest in role.
Analysts expect Omnicom’s jobs restructuring to last into 2026
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
Omnicom must show new structure is about more than cutting its way to growth
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts
CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.
EU clears Omnicom-IPG $26 billion mega merger
Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
Stagwell defends work with Israeli government after criticism
Stagwell owns agencies including Assembly, Forsman & Bodenfors and Goodstuff.
Four agency groups in race to win Jaguar Land Rover global marketing account
Integrated review encompasses most of British car-maker’s creative and marketing services globally.
Accenture and WPP have discussed potential M&A deal
Campaign understands there has been high-level contact between the two companies.