The French agency group says US adtech firm is expert in data collaboration for clients, a growth area in the age of AI to build “smarter agents”.
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Publicis buys LiveRamp for $2.2 billion as it ramps up M&A
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‘Tiger versus elephants’: Takeshi Sano on why Dentsu has ‘right size’ and ‘agility’ to win
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New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.
WPP wins vote on CEO pay hike despite 25% opposition
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WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.
Heineken concludes global media, creative and production review
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Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.
Pinterest poaches sales chief Greg Owens from X
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Owens joins to lead the international sales team after a decade at X.
Jaguar Land Rover completes 'period of exclusivity' with WPP
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Official appointment of WPP edges closer.
Hitachi selects BBH London for global campaign
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Appointment was made through a competitive pitch process.
How owned media has evolved into a must-have strategy for brands
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As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.
M&C Saatchi Group sets sights on 'continuity' following 'challenging' 2025
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Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial officer at M&C Saatchi Group, about Australian restructuring, challenging times, continuity and growth.
Shareholders will tear us apart again
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Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
Publicis Creative, Agency Performance Review 2026
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Publicis Creative turned AI into a creative multiplier in 2025, crowning Leo Burnett Asia-Pacific Creative Network of the Year while racking up new billings and scoring viral hits like McDonald’s GamiFries.
Ogilvy, Agency Performance Review 2026
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Ogilvy ended 2025 as the region's most decorated creative network, with a bigger footprint but more uncertainty than it has faced in years.
MullenLowe, Agency Performance Review 2026
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The MullenLowe name was retired following Omnicom's $13.5 billion acquisition of IPG — but its Singapore operation survived the restructure.
Arthur Sadoun on why 'pressure' from investors doesn’t matter, Publicis' 'resilience' and the competition
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Publicis chief executive states strategy is “polar opposite” of its peers.
TBWA, Agency Performance Review 2026
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Sean Donovan and team step into a complex mandate of absorbing BBDO and McCann into a TBWA-led structure while keeping the creative engine running. Whilst the creative reputation is strong, the integration test is just beginning.
VML, Agency Performance Review 2026
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Despite organisational change and market pressures, VML held its own, proving its mettle through tech-driven and purposeful creative work.
McCann, Agency Performance Review 2026
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With leadership exits and a merger, McCann held the line on clients, won metal and grew its account base.
Havas Creative, Agency Performance Review 2026
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Havas Creative steadied in 2025, recovering from a mid-year dip to close with profit growth in ANZ and a stronger creative showing in India.
Hakuhodo, Agency Performance Review 2026
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The Japanese major spent 2025 doing the unfashionable thing: it held on to its people and clients, tightened structure and let the work do the talking.
FCB, Agency Performance Review 2026
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Following the Omnicom-IPG merger, the FCB creative agency brand was retired, but in India and New Zealand, it won creative accolades and client growth and will live on within the networks of McCann and BBDO.