Campaign asked the holdcos about requirements to be in-office.
True
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Revealed: latest hybrid working policies at new 'big six'
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Dentsu share slide reflects year-long investor caution, not a one-day shock
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Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
M&C Saatchi CEO’s future under scrutiny as agency looks at succession planning
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Headhunter sounds out industry executives about potential interest in role.
Analysts expect Omnicom’s jobs restructuring to last into 2026
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Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
Omnicom must show new structure is about more than cutting its way to growth
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Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
WPP consolidates Grey and Ogilvy’s back-office operations
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Consolidation is part of Grey’s split from AKQA into Ogilvy in May.
John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts
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CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.
EU clears Omnicom-IPG $26 billion mega merger
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Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
Stagwell defends work with Israeli government after criticism
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Stagwell owns agencies including Assembly, Forsman & Bodenfors and Goodstuff.
Four agency groups in race to win Jaguar Land Rover global marketing account
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Integrated review encompasses most of British car-maker’s creative and marketing services globally.
Accenture and WPP have discussed potential M&A deal
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Campaign understands there has been high-level contact between the two companies.
WPP closes in on new CEO as some big names ruled out
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Decision by board coming 'sooner than expected', sources suggest.
Bacardi picks agencies for trio of global creative accounts
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AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.
WPP never seized control of its destiny under Mark Read’s leadership
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Departing CEO had some notable successes, but the company has struggled.
Asia-Pacific Power List 2025: Daniel Hagmeijer, MAP Active Asia
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As the marketing lead for regional retail major MAP Active, for Hagmeijer, visibility, timing, and clarity are just as important as the message itself.
Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges
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Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.
Six agencies pitch for Emirates' $126 million global media account
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IPG is the incumbent.
WPP set to drop GroupM brand in media shake-up
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WPP media arm to change name as part of ongoing restructure.
TK Maxx reviews global media account
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Mindshare is the incumbent.
WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA
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CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
Campari Group launches global media review
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Incumbent on the account is Group M.
Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’
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But breakup of the company could lead to higher prices for advertisers.
Omnicom Media Group consolidates influencer capabilities under Creo brand
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Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas
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'Stop always being negative about our industry,' CEO says, after strong Q1 growth.
Common Interest acquires Amplify to 'empower creativity'
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The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.
Agency Report Card 2024: Cheil Worldwide
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The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
Agency Report Card 2024: Assembly
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Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
Agency Report Card 2024: Hakuhodo
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Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.
‘It’s about tools and taste’: RGA's creative chiefs on creativity, tech and the return to independence
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Tiffany Rolfe and Nick Pringle talk to Campaign about the critical relationship between creativity and AI.
Agency Report Card 2024: BBDO
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Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
Agency Report Card 2024: DDB
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A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
Agency Report Card 2024: Dentsu Media
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Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
Agency Report Card 2024: FCB
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Along with other IPG shops, the future will be determined by the impending IPG-OMG merger, but healthy performances in key APAC markets suggest FCB is on a steadier path than many of its rivals.
Agency Report Card 2024: Initiative
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After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Agency Report Card 2024: Dentsu Creative
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Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.
Agency Report Card 2024: Havas Creative
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Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?
Agency Report Card 2024: EssenceMediacom
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In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
Agency Report Card 2024: Havas Media
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Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.
Agency Report Card 2024: McCann Worldgroup
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Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.
Agency Report Card 2024: Wavemaker
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It was a year of disruption for Wavemaker APAC as network-level leadership instability, China reckonings, and client losses weighed on performance—but momentum in India, Indonesia and AI-driven innovation signal potential for recovery.
Agency Report Card 2024: OMD
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OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.
Agency Report Card 2024: Publicis Media
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Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.
Agency Report Card 2024: TBWA
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With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
Agency Report Card 2024: PHD
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With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.
Agency Report Card 2024: VML
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Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.
Agency Report Card 2024: Publicis Creative
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Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.
Agency Report Card 2024: UM
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UM secured global accounts and strong results in Southeast Asia. But with key leadership exits and mounting competitive pressure, can it consolidate its strengths in a shifting industry landscape?
Agency Report Card 2024: MullenLowe
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In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.
Agency Report Card 2024: Mindshare
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Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.
Agency Report Card 2024: Accenture Song
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From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.
Agency Report Card 2024: Ogilvy
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Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
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The decision follows Accenture’s choice to scrap its diversity goals.
Frances Ralston-Good leaves EssenceMediacom
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The global chief operating officer's departure comes amid an ongoing restructure at GroupM.
A tale of two holding companies: WPP and Publicis
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WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’
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Two leading proxy advisory groups recommended shareholders vote in favour of acquisition.
Media is key battleground for agency giants in new world order
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Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector.
APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024
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CEO promises “thoughtful decision-making” as it plans more cuts.
Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate
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CEO dismissed idea WPP might sell AKQA in Campaign interview.
Ballantine’s appoints Lucky Generals as global creative agency
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The incumbent was CBP London.
Do the latest holding company results signify a shift towards media first?
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Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.
Google is on a mission to make using AI ‘A-OK’
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The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.
Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'
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The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move
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Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.
OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’
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EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.
Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’
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In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.
Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
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The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.
Zurich picks single agency for global media account
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Results are in for the winner-takes-all pitch.
Revealed: Latest hybrid working policies across 'big six' agency groups
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In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.
GroupM axes global agency CEO roles in major centralisation push
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EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms
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The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.
Vietnamese American astronaut activist makes leaps for womankind—wearing an E.l.f. red lip
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E.l.f. Beauty partnered with Amanda Nguyen, the first Vietnamese and Southeast Asian woman astronaut to go to space, for its ‘Show Your(s)e.l.f.’ series.
Bracing for a ban: What to know about a world without TikTok
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The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
EssenceMediacom's Nick Lawson to leave after 33 years
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He will depart at the end of the year.
Timeline of a mega-merger: The origins of Omnicom and IPG
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See the full timeline of advertising's new powerhouse merger here.
Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
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John Wren and Philippe Krakowsky speak to Campaign.
Omnicom poised to confirm IPG acquisition and announce leadership
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Announcement expected imminently.
Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
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Agencies hail their “complementary” assets and cultures.
M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
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Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG
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M&A report surfaced on financial blog.
Almost half of marketers plan creative or media agency review in next 12 months
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Creative agencies are most likely to be reviewed in the next year.
PR makes the leap to Bluesky—but what’s the verdict so far?
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As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.
Publicis media pioneer and former COO Steve King leaves after nearly four decades
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Briton plans to stay involved in marketing and communications world.
Monks makes redundancies amid revenue decline and restructuring
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The agency rebranded from MediaMonks to Monks in July.
Nespresso brings snowman and David Beckham together for Christmas
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Campaign produced by company co-founded by Beckham.
Brands and brand leaders react to Trump’s presidential win
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Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.
Zurich reviewing global media in winner-takes-all pitch
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The insurance giant, currently working with a network of around 20 agencies, is consolidating its business into a single, global partner.
Amazon ad revenue growth outpaced retail sales in Q3
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CEO Andy Jassy noted sponsored product offering saw “meaningful” growth in the quarter due to increased ad relevance and optimization.
PHD appoints Rohan Tambyrajah global chief experience officer
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UK-based role reports to global CEO Guy Marks.
WPP revenues grow marginally in Q3 after previous quarter fall
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The holding company highlighted growth in India in Asia, while noting ongoing challenges in China.
IPG announces flat Q3; RGA and Huge held for sale
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The holding company’s full-year organic growth forecasting remains at 1%.
Now what? The reality after USA vs Google
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Canadian media industry veteran Sarah Thompson spoke with Arielle Garcia from Check My Ads about where the industry should go from here.
DDB hires Chris Nurko as global director of brand integrity and experience
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EXCLUSIVE: The newly created role brings Nurko to DDB from another Omnicom holding, Interbrand.
Breaking down the implications of Google’s ad tech antitrust trial
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What both sides need to argue to win — and the potential ramifications to follow.
Watch: KitchenAid used a real user review to write a love song for its dishwasher
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Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment.
M&C Saatchi returns to organic revenue growth and improved profitability
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First results under new group chief executive Zaid Al-Qassab.
PHD raids EssenceMediacom for new global chief operating officer
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Group M veteran to join competitor group in October.
Maurice Lévy on his Publicis legacy: Handing power to Arthur Sadoun ‘worked beautifully’
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The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips, and how the French company is set to overtake WPP as the world's biggest agency group—on every financial measure.
Peroni picks McCann for global creative account
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McCann London leads McCann Worldgroup to victory in four-way pitch.
Angela Zepeda to lead marketing at X
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The former Hyundai CMO and CCO fills a role left vacant since late 2022.
‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign
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Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign.