Kantar Media rebrands as Fifty5Blue
Former WPP CEO Mark Read joined Kantar Media board last year.
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Publicis Groupe acquires influencer agency Captiv8
Captiv8 will join forces with the group's Influential and Epsilon.
Sarah Golding steps down from T&Pm after 23 years
Global partner plans to take some time off before looking for her next role.
Skoda’s Elroq takes cues from nature’s cleverest critters
Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
Ballantine’s appoints Lucky Generals as global creative agency
The incumbent was CBP London.
Publicis London to handle Electrolux creative project for APAC, EMEA and the UK
Publicis London will join a roster of agencies including Forsman & Bodenfors
Zurich reviewing global media in winner-takes-all pitch
The insurance giant, currently working with a network of around 20 agencies, is consolidating its business into a single, global partner.
PHD appoints Rohan Tambyrajah global chief experience officer
UK-based role reports to global CEO Guy Marks.
WPP revenues grow marginally in Q3 after previous quarter fall
The holding company highlighted growth in India in Asia, while noting ongoing challenges in China.
Unstereotype Alliance unveils guide to tackling toxic reaction to inclusive advertising
The guide is designed to urge brands to continue producing ethically sound ads while emphasising commercial benefits of doing so.
Very pre-Christmas spot transports viewers to rainbow dream world of toys
Ad features a rendition of Charli XCX's Boys.
S4 Capital reports 13.5% revenue fall and increased debt
Its AI positioning has led to new business from blue chips, the group said.
M&C Saatchi returns to organic revenue growth and improved profitability
First results under new group chief executive Zaid Al-Qassab.
Guardian in talks to sell one of the world's oldest newspapers
Investigative podcast publisher Tortoise Media has made an offer to buy The Observer.
Unilever poaches Diageo head of media as its global media chief departs
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
McDonald’s Monopoly promo calls on customers to 'power peel' on-pack and in-app
TMS handled main promotional campaign, with supporting ads by Leo Burnett UK.
Outbrain snaps up competitor Teads for $1 billion
The agreement follows speculation about deal.
Dentsu finds growing belief among CMOs that AI can rival human creativity
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move people.'
WPP names ex-BT chief Philip Jansen chair as Roberto Quarta steps down
Jansen will take over the role in January.
Lego Group recruits 72andSunny creative lead as global creative director
Lego, which recently concluded an 18-month media agency review, also appoints Mother's Marina Banks to operations role.
Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion
Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.
IPG reports organic revenue growth of 1.7% for Q2 but net profit down 19%
Group forecasting full-year organic growth of 1%, a downgrade on its previous forecast.
Ogilvy names Dan Fisher first global chief creative officer for Ingo
Daniel Fisher has led the creative on Ogilvy's global Unilever account since 2019.
AAR: Media new business falls 4% in H1 but bucks industry-wide double-digit decline
Social’s climb continues, becoming the only discipline to experience year-on-year growth.
Tim Irwin steps down as EssenceMediacom EMEA chief executive
Irwin will depart at the end of the summer, when he will move away from a full-time career.
Glass Lions Grand Prix awarded to body lotion for transitioning women
This is the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions.
'Connecting emotion with innovative design': Bugaboo on how it created its global campaign
Bugaboo disrupted the buggy market when it arrived at the end of the last millennium. Now it is looking to 'make the future brighter'.
Heineken creates beer insurance for accidental spillage during Euro 2024
Campaign also includes free 'Pint-chos' to protect pub-goers from spilled beer.
Ineos launches global campaign for Grenadier 4x4
The ad is the first work for the Ineos brand by Wonderhood Studios and Wavemaker.
Iris hires former Grey Europe chief as global creative chair
Eduardo Maruri ran Grey Europe. He was also a candidate for Ecuador’s presidency in 2023.
DDB Worldwide promotes Susie Walker to global chief creative operations officer
Walker will report to DDB Worldwide president and global chief creative officer Chaka Sobhani.
'Make things simple and you will cut through': Zaid Al-Qassab to M&C Saatchi staff
Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.
Group M broadens remit of Wavemaker global chief Toby Jenner
Jenner will remain as Wavemaker global chief executive.
Kenvue appoints global creative agencies
Johnson & Johnson to sell off its remaining 9.5% stake in Kenvue.
Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half
Organic revenue was up 2.4% in Japan.
Publicis Groupe appoints chief impact officer to steer global ESG commitments
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.
S4 Capital reports 11.7% revenue drop for first quarter of 2024
Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.
Judi Dench's agents go undercover at the opera in UK ad for Moneysupermarket
Ad marks third in series by features director John Madden.
Guardian makes it easy for readers to reject all ad cookies with single click
Guardian ad chief has penned open letter to clients and agencies explaining rationale.
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
WPP’s Mark Read sees pay package fall 33% to $5.6 million
Annual report also reveals WPP chair Roberto Quarta will stay on longer than expected.
MullenLowe and RNIB use copy-led OOH to stress importance of alt text
Alternative text helps people with sight loss gain a mental impression of a visual.
WPP creative agency revenues down 1.6% in 2023 while GroupM's rise by 4.9%
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%.
Publicis Groupe renames B2B arm Octopus Group and extends reach beyond UK
Octopus Group, acquired in 2021, is to be rebranded Publicis Pro.
Publicis Groupe forecasts up to 5% organic growth in 2024
Group said it was outperforming both ad holding companies and IT consulting peers.
IPG's Kinesso appoints chief operations officer for UK and Ireland
Joining the executive leadership team for the UK and Ireland, Diana Erskine will report to Chloe Hawking, chief executive of the UK and Ireland and president of EMEA.
WPP takes $158.3 million restructure hit, doubles down on tech
The group made the announcement ahead of its Capital Markets Day on 30 January.
Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’
Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots.
Publicis Groupe reveals 6.3% growth and major investment in AI
CoreAI platform will mean 'everyone in Publicis will become a data analyst, an engineer, an intelligence partner'.
S4 Capital anticipates 4% revenue decline for 2023
Sir Martin Sorrell noted a 'bifurcation between digital and linear' and insisted S4's business model 'remains strong and will recover'.
M&C Saatchi appoints headhunter in search for Moray MacLennan successor
Trading update, ahead of April's 2023 full-year results, noted improved second half of year.
M&C Saatchi Sport & Entertainment repositions as 'the passions agency'
The repositioning comes after global CEO Steve Martin and UK CEO Jamie Wynne-Morgan resigned.
Uncommon shareholders banked $37.9 million upfront with potential $103.7 million earn-out
More than half (51%) of Uncommon was acquired in deal last summer.
Calvin Klein FKA twigs ad banned for objectifying women
The three ads were seen by complainants in April 2023.
Saatchi & Saatchi wins Ibis global creative business
Appointment extends Publicis Groupe's existing relationship with parent company Accor.
Dentsu X appoints new global brand president
Shenda Loughnane was global MD at sister agency iProspect.
‘We’ve reached peak purpose’, Adam & Eve/DDB’s Martin Beverley says
Adam & Eve/DDB CSO believes there’s an appetite from brands, agencies and consumers for work that’s ‘not afraid of selling’, 4Creative's Lynsey Atkin concurs.
ASA bans Toyota ad for encouraging environmentally damaging driving
Ad was created by The & Partnership, whose London offices were targeted by environmental demonstrators yesterday.
Wavemaker poaches iProspect group MD to head up global performance
Chris Worsley joins WPP agency in new year.
Dow Jones appoints Mother and Mediahub to global creative and media accounts
TBWA's EG+ have also been appointed to global production duties.
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID.
Nike appoints new CMO as ‘DJ’ van Hameren retires
Nicole Hubbard Graham returns after setting up agency.
AI and economic woes stir up uncertainty for more than half of senior marketers
Two-fifths of marketers foresee jobs taken over by AI.
Will VML merger lead to other creative agency consolidations?
Campaign's question of the week elicits some good answers and a poem.
Dove body image ads accused of being irresponsible but ASA rules otherwise
More than 100 complaints received over 'Self-Esteem Project' campaign.
KFC teaser hints at switch to Kentucky Fried Turkey for Christmas
KFC says that every year, around this time, requests come in for turkey to be included on its menu.
Unstereotype Alliance to assess race, disability and age representation in ads
Unstereotype Alliance to assess race, disability and age representation in ads
‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger
VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.
WPP merges VMLY&R and Wunderman Thompson
New agency will be called VML and led by Jon Cook and Mel Edwards.
Accenture acquires creative management consultancy The Storytellers
The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice.
Movember worshippers gather in desert to hail coming of giant 'tache
Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.
Suresh Balaji appointed as Lloyds Banking Group CMO
Former Standard Chartered marketer and HSBC APAC CMO, Balaji will helm the marketing division at Lloyds', overseeing brands Lloyds Bank, Halifax and Bank of Scotland.
Ad agency chiefs offer support to staff in Israel after Hamas attack
Campaign has compiled a summary of responses as war in Gaza Strip looms.
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
The Guardian unveils first major ad push in four years
This is the inaugural work by Lucky Generals following the agency's appointment in 2022.
'Unique ambition': TwentyFirstCenturyBrand on being acquired
TwentyFirstCenturyBrand's Jonathan Mildenhall and Neil Barrie spoke to Campaign about selling their business to new 'collective' Common Interest.
S4 Capital reports US$28.7 million pre-tax loss as big tech continues to cut spend
Results also reveal around 500 job cuts.
New holding company snaps up TwentyFirstCenturyBrand
Launched by Anthony Freedman, a former Havas regional chair, Common Interest is targeting up to 10 acquisitions in next two years.
Third of brands to boost programmatic DOOH spend in next 18 months
Survey was conducted among 1,200 advertisers and agencies.
Global marketers fall rapidly out of love with TV, according to Kantar study
Study quizzed 900 marketers from markets spanning the globe.
Havas appoints leadership quartet as directors of Uncommon Creative Studio
Agency's founders no longer persons of significant control.
'Business as usual': Twitter’s UK sales chief writes letter to adland
Twitter will share finalised new logo and branding in due course.
Wavemaker appoints trio of client presidents to lead global practices
Practices span fast-growth clients, consultancy and B2B.
KFC converts restaurant into omakase experience to celebrate Teriyaki Burger launch
The branch will open on August 4th in London.
Twitter’s logo becomes an X-bird: do advertisers care?
Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and how will advertisers respond to Musk killing off the blue bird?
‘Greatness is hers to take’: Budweiser and Messi rally fans ahead of Women’s World Cup
Campaign created by Wieden & Kennedy.
Working With Cancer’s ‘Big C’ global creative contest opens for entries
Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace.
Volkswagen Group media review back on the road after nine-month hiatus
Review spans group brands including VW, Audi, Skoda and Seat.
Ted Lasso’s third season drives $23.2 million of sponsorship value for Nike
YouGov Stream's methodology calculated brand value based on factors combining audience figures, brand prominence and ad rates.
LinkedIn films urge workers to have difficult conversations about DEI
Gen Z are more likely than Gen X to prioritise inclusive workplaces when seeking jobs.
Dentsu promotes Michael Komasinski to CEO of Americas after Jacki Kelley quits
The move follows the resignation of Kelley to join IPG, with Komasinski now taking the reins of Dentsu's second-largest region after Japan.
Idris Elba and Miroma Group’s Marc Boyan launch marketing and content agency SillyFace
it opens with offices in London, New York and LA.
Two-way shootout for HSBC global media review
Major bank pits familiar faces against each other.
Chorus wins global branding brief from Moskovskaya Vodka
Agency will also conceive and design brand’s live marketing.
ASA bans three Shell ads for greenwashing
The campaign was created by WPP's Wunderman Thompson UK.
Fatboy Slim and comedian Rob Mayhew to donate 1% of Lions earnings to #CannesForAll
Fatboy Slim said businesses are ‘losing out on some of the best talent to walk the Earth’ through under-representation.
Pitch process wastes time, money, and impacts mental health: report
MediaSense interviewed directors and C-suite ad professionals across the globe.
AIS founder Stuart Archibald returns to UK to set up 'human experience' agency
Archibald describes his new venture as 'best of both consultancy and agency expertise' with 'independent mindset'.
Should Cannes juries put ‘bullshit' brand purpose out to pasture?
With all but four of last year's Grand Prix winners being purpose-themed, a debate arose around the loss of authenticity in 'made for award' campaigns.