New global campaign for Axe focuses on slow dates and long-lasting fragrance
The campaign has been created by Madrid-based Lola MullenLowe.
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Malibu's new global campaign encourages office workers to ‘clock off’
Created by Wieden & Kennedy London, the global campaign features Succession actor Brian Cox.
Amazon Business ad turns Little Bo Peep into wool entrepreneur
Campaign was created by Joint.
WPP offers free Friday lunches to lure staff back to office
The initiative is part of an effort to enhance the on-campus experience.
WPP removes references to DEI in latest annual report
The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.
Common Interest acquires Amplify to 'empower creativity'
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.
Forsman & Bodenfors' new global CCO on how creativity and inclusivity drive her vision
Justine Armour discusses her approach to leadership and her plans for expanding the agency’s global impact.
Why hasn’t adland tackled its long-hours culture?
Despite ongoing discussions about work-life balance, the industry remains caught in a cycle of late nights, last-minute deadlines, and climbing pressures. Adland weighs in on the persistent challenges and potential solutions.
Digital document library Scribd launches new global brand identity
The rebrand has been created by Mother Design
Instilling a culture of curiosity a challenge for marketing chiefs, says report
The survey respondents included 50 chief marketers and marketing directors across brands like Tommy Hilfiger, Bacardi and Adidas.
Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
Pay-to-play pitches putting fair competition at risk, global agency body warns
VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
Valentine's Day 2025 round-up: how UK brands are treating romance
From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.
Nicky Bullard departs MullenLowe as group chief creative officer
She has been at the IPG agency for almost three years.
Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network
The network includes 15,000 people across 90 countries.
Mother appoints first global leadership team
The team will report to global chief executive Michael Wall and founder Robert Saville.
Revealed: Latest hybrid working policies across 'big six' agency groups
In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.