WPP offers free Friday lunches to lure staff back to office
The initiative is part of an effort to enhance the on-campus experience.
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Malibu's new global campaign encourages office workers to ‘clock off’
Created by Wieden & Kennedy London, the global campaign features Succession actor Brian Cox.
Common Interest acquires Amplify to 'empower creativity'
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.
WPP removes references to DEI in latest annual report
The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.
Mother appoints first global leadership team
The team will report to global chief executive Michael Wall and founder Robert Saville.
Mentos unleashes 'Fizzooka' rocket launcher for Fortnite Creative
Campaign was created by BBH London.
Forsman & Bodenfors' new global CCO on how creativity and inclusivity drive her vision
Justine Armour discusses her approach to leadership and her plans for expanding the agency’s global impact.
Amazon Business ad turns Little Bo Peep into wool entrepreneur
Campaign was created by Joint.
Instilling a culture of curiosity a challenge for marketing chiefs, says report
The survey respondents included 50 chief marketers and marketing directors across brands like Tommy Hilfiger, Bacardi and Adidas.
Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
New global campaign for Axe focuses on slow dates and long-lasting fragrance
The campaign has been created by Madrid-based Lola MullenLowe.
Why hasn’t adland tackled its long-hours culture?
Despite ongoing discussions about work-life balance, the industry remains caught in a cycle of late nights, last-minute deadlines, and climbing pressures. Adland weighs in on the persistent challenges and potential solutions.
Digital document library Scribd launches new global brand identity
The rebrand has been created by Mother Design
Pay-to-play pitches putting fair competition at risk, global agency body warns
VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
Valentine's Day 2025 round-up: how UK brands are treating romance
From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.
Nicky Bullard departs MullenLowe as group chief creative officer
She has been at the IPG agency for almost three years.
Revealed: Latest hybrid working policies across 'big six' agency groups
In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.
Jane Lin-Baden and Tara Ford among Cannes Lions 2025 jury presidents
Awards submissions for the festival are open until 10 April.
Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network
The network includes 15,000 people across 90 countries.
WPP employees push back on return-to-office policy with petition
WPP CEO Mark Read informed employees they have to return to the office four days a week from April.
WPP mandates four days per week in office
The change to the global guidelines will apply across WPP's operations.
Timeline of a mega-merger: The origins of Omnicom and IPG
See the full timeline of advertising's new powerhouse merger here.
Interpublic sells digital experiences agency Huge
IPG posted 0% organic growth in Q3, trailing competitors like Publicis Groupe and Omnicom.
Publicis recruits Snoop Dogg to celebrate becoming 'number one' holding company
The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.
Monks makes redundancies amid revenue decline and restructuring
The agency rebranded from MediaMonks to Monks in July.
Nike honours Rafael Nadal’s career with cinematic film
The campaign is narrated by the brand's co-founder, Phil Knight.
Three-quarters of brands eye agency payment overhaul, WFA study finds
New WFA report finds brands want better alignment with business results and greater transparency.
Dentsu's production arm Tag launches craft agency
The new production agency will work closely with creative teams.
'Creative people make the world worth living in': David Droga on advertising's future
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
Forsman & Bodenfors appoints James Denton-Clark as global CEO
Former Saatchi & Saatchi chief executive left the agency in June.
Neverland set for global expansion with franchise model
The set-up includes expansion plans in Asia Pacific, with rollout due in 2025.
BBC campaign spearheads fight against disinformation
Campaign was created by BBC Creative.
White Ribbon Alliance campaign calls on UN to tackle women's health
The campaign draws on more than 300 stories from women across Kenya, Indonesia, Nepal, Nigeria and Uganda, capturing their lived experiences and demands for better healthcare.
80% of brands worried about agency use of gen AI, WFA survey finds
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
Amazon Business ad helps Leonardo Da Vinci stay on track with his inventions
The campaign was created by Joint.
KitKat ad features man weighed down with office burdens
Campaign was created by VML.
Lavazza ad teams up robot with US stars of The Office
The global campaign featuring Steve Carell and John Krasinksi was created in-house.
Xbox highlights adaptive gaming tools in social media ad
The campaign was created by McCann London.
Lipton Ice Tea launches 1990s-inspired fashion collection
The Uniliver/Pepsi-owned brand has teamed up with streetwear brand Cruel Pancake.
Dentsu whistleblower reports more than double amid major reforms
Majority of complaints were related to harassment, improper treatment, fraud and company systems in the wake of Dentsu's fairness and transparency reforms created in response to the Tokyo Olympic bid-rigging scandal.
Harry and Meghan partner M&C Saatchi on social media harms campaign
M&C Saatchi has been working with the Archewell Foundation for a number of months.
Suzuki owners keep new Swift undercover in first TMW campaign
It's the first ad by TMW since the agency was appointed by Suzuki earlier this year.
Heineken urges socialising over sipping for International Beer Day
The campaign was created by LePub.
M&C Saatchi picks outsider to be global chief executive for Passions and PR arm
Robin Clarke will work closely with Richard Thompson, chair of the specialism.
Saatchi & Saatchi appoints first chief data officer
Ruth Bates joins the senior leadership team.
AnalogFolk turns male creative leaders into women in provocative campaign
'Jane Hegarty', 'Davina Droga' and 'Nelly Leonard' feature in AnalogFolk's diversity drive.
Dentsu Lab raids MediaMonks for new leadership team
Dentsu plans to launch its London Lab in October with a new EMEA team, including ex-APAC leaders.