Campaign Asia

AnalogFolk turns male creative leaders into women in provocative campaign

'Jane Hegarty', 'Davina Droga' and 'Nelly Leonard' feature in AnalogFolk's diversity drive.

WPP employees push back on return-to-office policy with petition

WPP CEO Mark Read informed employees they have to return to the office four days a week from April.

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.

Publicis recruits Snoop Dogg to celebrate becoming 'number one' holding company

The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.

Interpublic sells digital experiences agency Huge

IPG posted 0% organic growth in Q3, trailing competitors like Publicis Groupe and Omnicom.

Nike honours Rafael Nadal’s career with cinematic film

The campaign is narrated by the brand's co-founder, Phil Knight.

Dentsu's production arm Tag launches craft agency

The new production agency will work closely with creative teams.

'Creative people make the world worth living in': David Droga on advertising's future

Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.

Suzuki owners keep new Swift undercover in first TMW campaign

It's the first ad by TMW since the agency was appointed by Suzuki earlier this year.

Harry and Meghan partner M&C Saatchi on social media harms campaign

M&C Saatchi has been working with the Archewell Foundation for a number of months.

M&C Saatchi picks outsider to be global chief executive for Passions and PR arm

Robin Clarke will work closely with Richard Thompson, chair of the specialism.

Saatchi & Saatchi appoints first chief data officer

Ruth Bates joins the senior leadership team.

Xbox highlights adaptive gaming tools in social media ad

The campaign was created by McCann London.

Lipton Ice Tea launches 1990s-inspired fashion collection

The Uniliver/Pepsi-owned brand has teamed up with streetwear brand Cruel Pancake.

80% of brands worried about agency use of gen AI, WFA survey finds

Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.

Forsman & Bodenfors appoints James Denton-Clark as global CEO

Former Saatchi & Saatchi chief executive left the agency in June.

Neverland set for global expansion with franchise model

The set-up includes expansion plans in Asia Pacific, with rollout due in 2025.

BBC campaign spearheads fight against disinformation

Campaign was created by BBC Creative.

White Ribbon Alliance campaign calls on UN to tackle women's health

The campaign draws on more than 300 stories from women across Kenya, Indonesia, Nepal, Nigeria and Uganda, capturing their lived experiences and demands for better healthcare.

Dentsu whistleblower reports more than double amid major reforms

Majority of complaints were related to harassment, improper treatment, fraud and company systems in the wake of Dentsu's fairness and transparency reforms created in response to the Tokyo Olympic bid-rigging scandal.