Cheil's 'Knock Knock' is APAC's most-awarded campaign
WARC Creative 100 rankings: Plus, Leo Burnett Mumbai led APAC as the world's 8th most-awarded creative agency last year.
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40 Under 40 2023: Marion Micoud, CBA Design
From fashion to fierce leadership, with her talents in branding, design and strategy, Marion Micoud has been an instrumental force behind the success of CBA Design studios in Asia.
65% of women in Singapore have never asked for a pay rise: survey
A survey by global hiring platform Indeed, finds that more than half of female workers in Singapore (59%) believe they are not paid enough as a base salary, and haven't requested a raise due to fear of negative consequences.
Creative Minds: The clever brain behind the giant cigarette that tried to snuff out tobacco sales
Terrible at math or science—this left-brained rebel's favourite campaign earned Michelle Obama's seal of approval.
International Women's Day: What brands and businesses are doing
International Women’s Day is an opportunity for brands to champion their female-focused agenda and drive change. From Spotify to Research & Ranking to Ubras, Uniqlo, Vogue and Vietjet, we explore how businesses are making their mark on this occasion.
40 Under 40 2023: Lina Marican, Mutant
Fiercely loyal to her team, Marican has achieved strong revenue growth and high satisfaction scores—her people-first attitude is admired by both clients and employees.
Women to Watch Greater China 2024: Jasmine Huang, Prodigious, Publicis Groupe
This visionary leader behind Prodigious has paved the way for digital transformation in China, whilst championing female talent.
Merlee Jayme unveils The Misfits Camp to empower neurodiverse talent
The Misfits Camp is a groundbreaking initiative aimed at changing the way in which neurodiverse and physically-disabled individuals are perceived in the workplace, through breaking down barriers that have traditionally prevented them from achieving their full potential.
Move and win roundup: Week of February 26, 2024
Uber, Hakuhodo, Google, We Are Social, WE Communications, AIA, Ogilvy, GroupM, Crocs, The Hershey Company, and more are in our weekly collection of people moves and account news.
Move and win roundup: Week of February 19, 2024
Effies, FCB, Tatler Asia, Stagwell, Re:Motive Media, SeenThis, W Communications, VCCP Singapore, PubMatic, ADK Group Thailand, and more, in our weekly collection of people moves and account news.
Powerful 'Hear My Last Wish' campaign rethinks the organ donation process
Publicis Groupe Taiwan has introduced 'Hear My Last Wish,' a world first that enables prospective organ donors to convey their deepest wishes to loved ones at the moment it matters most.
40 Under 40 2023: Jose Anton (Pepe) Torres, Maya
Jose Anton Torres’s proclivity for cultivating groundbreaking creative partnerships sets a new precedent in delivering impactful work that transforms the mundane into something bold
Women to Watch Greater China 2024: Florence Kong, We Glow
Amidst the pandemic, Kong launched a new business that outshone local competitors, centered around digital innovation and diversification, and was supported by a robust and cohesive team.
40 Under 40 2023: Joey Gu, H.E.A
Gu’s demonstrated competencies in strategy, problem solving and converting plans into actionable campaigns and outcomes have made her an invaluable asset for clients.
Accenture acquires martech consultancy The Lumery in Australia
The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation.
40 Under 40 2023: Jeremy Yang, Veridooh
Jeremy Yang and Mo Moubayed founded adtech startup Veridooh in 2017 with a passion for creative and valuable solutions.
Creative Minds: Rosie Stone on becoming an unexpected creative force but loving it anyway
The Leo Burnett creative made quite a U-turn from writing Justin Bieber articles to solving briefs, creating campaigns and finding 'aha' moments in advertising. Here's her story.
Women to Watch Greater China 2024: Felicia Hartono, MGV Innovation
A creative and dynamic leader, Hartono leads with flair and innovation to set new standards for client engagement.
IPG becomes first company to integrate Adobe GenStudio for accelerated content creation
The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.
You belong with me: Gen Z leads the Swiftie surge in Singapore's love story with the pop icon
As Taylor Swift gears up to spend the next 12 days in the Lion City, YouGov's new findings reveal that it's Gen Z, not millennials, who are truly in their Swiftie eras on all-things TayTay in 2024.
Women to Watch Greater China 2024: Delicia Tan, Edelman
Taking on her position as co-CEO following a leadership gap at the company, Tan has played a pivotal role in stabilising business operations, improving employee satisfaction, and strengthening collaboration at Edelman across various offices.
Vice Media to lay off hundreds, cease website operations
With previous attempts to cut costs—including a multimillion-dollar acquisition—proving ineffective in enhancing the company's financial standing, Vice Media has announced its decision to lay off hundreds of staff and close down its website.
Women to Watch Greater China 2024: Amanda Ma, EssenceMediacom
Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.
WeChat dominates China's social media: All B2B brands invest
TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.
Google incorporates Gemini into Performance Max
The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.
Creative Minds: Charlene Chua on architecture, advertising, and the poetic presence of Anthony Bourdain
From once being suspended at school to traveling the world for inspiration, Charlene Chua's "fairytale start" as a creative has turned into a lifelong pursuit for growth, underscored by fantasy and passion.
Creative Minds: Weatherproofing ideas & creating Cannes-winning work, Marijke Spain crafts solutions beyond the ordinary
Impact designer, risk-taker extraordinaire—meet Leo Burnett, Australia's creative director, who helped Suncorp land an Innovation Grand Prix for 'One House to Save Many.'
Move and win roundup: Week of February 12, 2024
All the latest updates from APRW, Huge, EssenceMediacom, Advertising Associates, MBCS, MSL, Attivo Group, and more in our weekly collection of people moves and account wins.
Move and win roundup: Week of February 5, 2024
Check-in on the latest moves and wins of the week from BBDO Asia, Mediacorp, VML, Freshworks, LAC Global, The Mars Agency, Publicis Groupe, and more.
Campaign Crash Course: The power of a good reputation
In this lesson, GWI provides a five-minute tutorial on the importance of brand building, establishing a good corporate perception, why brand reputation matters in times of crises, and what consumers expect or desire from brands.
Asia-Pacific Power List 2024: David Beal, Jollibee
Beal is not just spicing up brand growth at Jollibee but also nurturing fresh talent and championing social responsibility.
MediaMonks launches in Indonesia
The agency adds a ninth office in APAC with business director Masayu Difa at the helm and leading food brand ABC as its founding client.
Creative Minds: Linghui Dai on being an ad maverick by day and gaming ninja by night
A recipient of a Young Lions Media Gold for 2024, Havas' Linghui Dai's childhood dream of becoming a writer may not have exactly come true, but her passion for creativity continues to fuel her innovative campaigns and hat-loving persona in adland.
Campaign's Tech MVP Awards 2024 jury revealed
This year's esteemed panel of jurors comprises 10 technology leaders from companies such as Mastercard, Microsoft, B Capital, and Deloitte, among others—all judging entries recognising the region's top tech talent and products.
Asia-Pacific Power List 2024: Gaurav Gupta, Kimberly-Clark Softex
Gupta takes an “outside-in” approach to well-entrenched local brands, leveraging purpose-driven marketing to change social norms while capturing market share.
Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific
Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.
Asia-Pacific Power List 2024: Hikaru Adachi, FamilyMart
Leading a series of seasonal campaigns for the Japanese convenience store chain, Adachi has helped return the highest profits in the brand's history.
Move and win roundup: Week of July 8, 2024
Edelman, Jelly Thailand, Tatler Asia, PHD, Initiative, Ogilvy Health, AIMCO, Sandpiper Group and more in our weekly collection of people moves and account wins.
Move and win roundup: Week of July 1, 2024
DDB, Saatchi & Saatchi, Burson, Weber Shandwick, Brandbank, Tribes, FirmDecisions, Dentsu, Adobe, Mars Wrigley, McDonald's, Interbrand, Ogilvy, and more in our weekly collection of people moves and account wins.
How Unilever Thailand's cookie-cutting exercises are paying off
CASE STUDY: Despite the delay in cookie deprecation, the FMCG giant is finding greater success in proactively creating campaigns in Thailand using new identity solutions.
Asia-Pacific Power List 2024: Danielle Jin, Visa
Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.
Asia-Pacific Power List 2024: Boonthida Ratanavilaikul, FedEx
When it comes to delivering effective marketing with a socially responsible approach, this logistics industry veteran delivers.
Samsung’s new global campaign taps travel bug to highlight Galaxy photo features
The work by BBH Singapore shows how new AI features in the Galaxy S24 like 'circle to search' turn travel photos into mobile tools.
Asia-Pacific Power List 2024: Astrud Burgess, ANZ
Since taking the helm as CMO, Burgess has championed the power of marketing at ANZ to reframe big strategic challenges, as well as drive product and innovation-led growth within the business.
Creative Minds: Alice Chou on being a daydreaming workaholic
Dentsu Taiwan's chief creative officer says her daydreams often spark creative ideas and that her life mirrors that of her namesake, Alice (Alice in Wonderland), which is filled with frustrations and triumphs in an adventurous dream world.
Asia-Pacific Power List 2024: Anuja Mishra, Honasa Consumer
A seasoned marketer and avid athlete, Mishra channels her endurance and result-oriented approach into her leadership at Honasa.
The Marketing Academy unveils CMOs for 2024 APAC Fellowship Program
21 APAC CMOs will again participate in the program designed to transition them toward a broader C-suite role.
Asia-Pacific Power List 2024: Abdul Sani Abdul Murad, RHB Banking Group
Sani has cemented his position as a leading force in marketing, guiding RHB Banking Group to new heights with campaigns that blend technology, creativity, and customer-centricity.
Creative Minds: Eve Liu on giving up a career in law to pursue creativity
After fulfilling her parents' wishes for her to study law, Ogilvy Shanghai's creative group head decided to take a different path after graduation.
Moonfolks lands Suzuki creative duties in Indonesia
The yearly mandate was awarded following a competitive multi-agency pitch.
Move and win roundup: Week of June 24, 2024
Zitcha, Hakuhodo, WE, Saatchi & Saatchi, UA Finance, Standard Chartered, Dentsu, Dept, and others in our weekly collection of people moves and account wins.
Move and win roundup: Week of June 17, 2024
Houston, Cheil X, Burson, 100Plus, LT Foods, JCDecaux, Dentsu, 72andSunny, Maker Lab, Ogilvy, Younion and others in our weekly collection of people moves and account wins.
McDonald's India uses 'Newton-level' math to bring prices down to earth
The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.
Creative Minds: Imogen Wetzell Ramsey on quitting architecture and finding love in advertising
The “excitable, emotional and energetic” creative dreams of a Sicilian town, a vino voyage and hopes her bucket list is not just a pipedream.
Toyota set to end $600 million Olympic sponsorship deal
The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.
OpenAI inks multi-year content deal with News Corp
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.
Creative Minds: Aurora Cao's dream dinner date with the God of Fortune
The award-winning Dentsu creative dreams of inviting the God of Fortune and other folklore-inspired influential Chinese icons for a feast of inspiration.
LVMH expands partnership with Alibaba as 618 sales soar
Luxury brands such as Prada and Valentino make a strong showing on Alibaba at this year's 618 sales.
Ogilvy's Krishnan Menon joins RGA as SEA managing director
Menon has stepped into the newly created position at RGA. He will continue to be based in Singapore and assume the role with immediate effect.
Campaign360 2024: Highlights
Catch all the highlights from the two-day event that took place on May 14-15 for all things disruption, AI, creativity, and more.
Edelman and Zeno Group parent names Greater China leader
Former BCW China chief executive will helm Edelman and Zeno Group in China.
PR Awards Asia-Pacific 2024 shortlist announced
Check out the 269 shortlisted efforts for innovative campaigns, impactful storytelling, and strategic communication across the region.
Asia-Pacific Power List 2024: Stephanie Choi, Samsung
Managing a number of extremely effective campaigns and strategic collaborations, Choi has helped propel Samsung to the top of the mobile phone sales charts.
Creative Minds: Aarushi Chandel's brave new world
What's the craziest thing creative Aarushi Chandel's ever done? Chosen a life in advertising, of course.
Bridgestone uses tyres and spatial AI to literally drive new art
INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.
Uber buys out Foodpanda in Taiwan for $950 million
Delivery Hero, the parent company of Foodpanda, has been actively seeking to offload some of its regional assets to enhance its profitability.
Women Leading Change Awards 2024: Winners revealed
See the full list of winners of the eighth Women Leading Change Awards.
TikTok sues the US government to prevent potential ban
TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.
Creative Minds: Eunjeong Shin's literary love story with advertising
Meet the academic rebel excelling in the creative world, proving that sometimes, the best stories are written outside the classroom.
Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
Move and win roundup: Week of April 15, 2024
Ikano Centres, The Marcom Avenue, Zeno, DBS, Dentsu, Publicis Groupe, Rice, Mindshare, Ford, Hero, K&C, WE Communications, Open AI, and more in our weekly collection of people moves and account news.
Young women with cancer say 'fucc it'
This new campaign by charity organisation Cancer Chicks aims to empower young women to break the barriers and not let cancer define their lives.
Should Gen Zs make financial trade-offs to navigate this cost-of-living crisis?
This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.
McCann Worldgroup China MD exits
Shu Wu has left the network to join the client side.
40 Under 40 2023: Zane Furtado, Acquire
From vision to execution, Zane Furtado's leadership is propelling Acquire to new heights and sustainable practices.
Battle for TikTok: Implications for content creators and businesses
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
40 Under 40 2023: Tra My Nguyen, Ogilvy
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
Creative Minds: Why Eunice Hee looks up to Lee Kuan Yew's ethos
Kvur's Eunice Hee opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and working on Singapore Airlines as an inaugural role.
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
Media pitches in China decline in 2023: Ebiquity
TOP OF THE CHARTS: The latest analysis from Ebiquity on COMvergence reveals media pitch trends in 2023 and predictions for 2024.
40 Under 40 2023: Tommy Tan, Publicis Media
Tan’s career has been grounded in fundamentals but always open to innovation, contributing to business growth and transformation for his whole team.
Women to Watch Greater China 2024
Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Move and win roundup: Week of April 8, 2024
VaynerMedia, Kantar, Reed Woods, Hero, L’Oréal, Kellanova, AS Watson, Time Out, BBDO, OpenX, TBWA, Google Cloud, Kinesso, Mindshare, and others in our weekly collection of people moves and account news.
Move and win roundup: Week of April 1, 2024
Havas, Lion & Lion, Nestlé, Allied Pinnacle, Plan B Media, Pokka, and more in our weekly collection of people moves and account news.
The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool
The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.
Focus on ability rather than disability, new campaign reminds employers
Initiative led by SPD Contact Centre and agency ABrandADay aims to tackle the underemployment of Persons with Disabilities (PwDs) in Singapore.
Ikea hands media mandate to Mindshare in New Zealand
The agency will help the furniture brand launch in the market in 2025.
40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors
Having spent two decades shaping Southeast Asia's advertising landscape, Siddhant Lahiri has earned himself recognition for being a progressive strategist.
Creative Minds: Himanish Ashar on trolling people on the Internet and his love for music
Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.
40 Under 40 2023: Tash Menon, Mash
Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
40 Under 40 2023: Shu Wu, McCann Worldgroup
Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company
OpenAI marks arrival in Asia Pacific with opening of Tokyo office
To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
Martech to form a larger part of Thai marketing spend: report
TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.
40 Under 40 2023: Ruchika Gupta, Beam Suntory
An ambassador of female leadership, Gupta is building a team of thought leaders at Beam Suntory and inspiring them to achieve their highest potential.
40 Under 40 2023: Rohit Nair, Grey Group
Stepping beyond borders, a trailblazer of culture-in-action and modern leadership, Nair’s efforts are helping reinvent Grey.
2024 Event Marketing Awards winners revealed
Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.
Creative Minds: Melissa Boey on fearlessness and life-and-death projects
From hitchhiking in Moscow to being followed by a local cartel in Mexico, MRM Japan's senior art director's life and work is never short of adventure.
StarHub to offer CTV ads via TV menu activation
As competition increases across the CTV landscape, StarHub is looking to make the most of its assets for TV advertising.
The must-see Hari Raya campaigns that capture the spirit of the holiday
Moving, heartwarming and impactful, check out how brands like Petronas, Malaysia Airlines, RHB Bank, Prego, Safi and others are capturing the true spirit of Raya.
40 Under 40 2023: Rebecca Nadilo, Iris
Nadilo has brought a new energy to the Iris Singapore office in just a few months, unleashing the power of working women and all staff through a series of new changes to make a difference.