Staff Reporters

Asia-Pacific Power List 2024: Jayen Mehta, Amul

Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.

Cannes daily global podcast episode 6: Festival review, plus call for shorter film ads

As Cannes Lions 2024 has wrapped up, Campaign's editors and journalists from around the world look back on the five-day festival.

Cannes daily global podcast: Elon Musk puts free speech before advertisers

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast episode 2: Big wins in audio, health and outdoor

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Omnicom expands presence in India, opens new Centers of Excellence

The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.

40% women work through high levels of menstrual pain: Deloitte

TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.

Hakuhodo International Indonesia appoints 15 new executives in major restructure

The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.

Move and win roundup: Week of May 26, 2025

GAB Asia, Design Bridge and Partners, Wolfzhowl, Publicis, BYD Australia, Havas, Hearts & Science, Ipsos, Dentsu and more, in our weekly collection of people moves and account news.

Nike’s latest campaign urges a new generation to find their motivation

The sportswear giant reimagines its famous slogan in this Tyler, the Creator-narrated spot featuring an all-star roster of athletes spanning multiple sports.

Canva spurs Indonesian MSMEs to design upgrades in latest campaign

Canva is targeting 60 million Indonesian small businesses through its 'Easy on Canva' campaign by Ogilvy that pitches better design as a driver of growth and confidence.

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

Samsung Ads expands partnership with Magnite to enhance streaming TV audience addressability

Magnite will facilitate access to Samsung Ads programmatic inventory across markets including Singapore, the Philippines and Thailand.

Shortlists revealed for Campaign Global Agency of the Year Awards

APAC is represented by agencies including Special, Atomic 212⁰, and Leo Burnett Taiwan.

XLSmart is officially formed: Indonesia's new telecom giant

XLSmart, the result of a merger of three telecommunications companies, promises US$400 million per year in synergies with a 25% market share and equal ownership between Axiata and Sinar Mas

GoTo ad revenue soars 92% as on-demand business turns profitable

Food delivery platforms now account for 1.6% of GMV through advertising, marking a transformation from an add-on service to a meaningful source of revenue.

Devi Attamimi to lead Hakuhodo International Indonesia as Group CEO

The leadership change comes as HIID aims for accelerated growth which could include acquisitions

Trust erosion leading to grievances: Edelman Trust Barometer 2025

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

Agency of the Year 2024 winners: South Asia

Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.

Entry deadline looms for Campaign Agency of the Year Global Awards

World's leading agencies, big and small, will be judged by top marketers.

Campaign builds on North America presence by launching in Canada

The global expansion follows Haymarket’s acquisition of Toronto-based The Message in 2023.

A Christmas classic reimagined because homelessness is anything but silent

Youth homelessness charity Centrepoint rewrites the lyrics to 'Silent Night' to spotlight street violence towards homeless people.

BBC celebrates football: 'This game belongs to all of us'

The BBC has paid tribute to football fandom in modern Britain.

Amazon Business builds Rome in a day

Amazon busts the 'Rome wasn't built in a day' expression as it promotes its business offering.

Pringles repurposes iconic US Superbowl 'Can Hands' ad

Pringles remakes its Super Bowl ads for the European market, poking fun at what can happen when people get their hands stuck inside a Pringles tub.

Apple 'quiets the noise' in new AirPods Pro ad

Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.

Women to Watch 2023: Jessica Wu, Mindshare

Known for her ground-breaking digital initiatives and deep expertise across every slice of media, Jessica Wu continues to raise the bar with panache.

Allison PR vows not to work with fossil fuel industry

The Stagwell firm is the largest agency to sign anti-fossil fuel industry group Clean Creatives’ pledge.

Chobani taps Thomas Ranese as CMO

Ranese is tasked with generating excitement for the brand’s forthcoming product expansion.

Cannes Lions: The big agency winners since 2018

As the 2023 Cannes Lions International Festival of Creativity approaches, Campaign looks at which agencies have performed strongly in the past five years.

Twitter replies to press inquiries with poop emoji

What's the most fitting question to ask? May as well have fun with Twitter’s frustrating new auto response.

A Colourful View From the Top: inspirational stories from black and brown executives

A series of inspirational stories on how black and brown leaders have made it to the top of their professions make up a new book from Jonathan Mildenhall, co-founder and chair at TwentyFirstCenturyBrand, called A Colourful View From the Top.

Three UK ad bodies call for rethink of Scottish alcohol ban proposal

In a rare move, the AA, ISBA and IPA have jointly denounced the plan.

Harsha Razdan named CEO of Dentsu South Asia

Previously senior partner at KPMG, he takes over the role vacated by Anand Bhadkamkar with an expanded remit beyond India.

PRWeek Global Awards 2023 – shortlist revealed

The shortlist for the PRWeek Global Awards 2023 has been unveiled, with the global celebration of comms set to take place in London on 9 May.

Jack Ma gives up control of fintech giant Ant Group

As Alipay becomes one of the top e-payment channels in the Chinese mainland and seeks overseas expansion, Ma is stepping further away from the business empire he created decades ago.

Faux tourism campaign keeps Ukraine war top of mind

United24 reminds the world the war in Ukraine persists despite there being less media coverage.

UK ad industry joins tributes in mourning for The Queen

Media owners have suspended some or all advertising.

Adidas displays Rick-and-Morty-style inflatable heads in London

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

Best Network (Asia-Pacific) 2021: TBWA Asia Pacific

The Gold winner in this category for Campaign's Global Agency of the Year Awards is TBWA Asia Pacific.

Lenovo splits global media duties following review

Dentsu and Performics will cover Lenovo's APAC markets, while Stagwell's Assembly has won the business in EMEA and the Americas.

How global PR agencies are responding to Russia’s invasion of Ukraine

Many had abandoned the Russian market in the years before the war started, and all are pledging to help employees affected by the crisis.

The Mill absorbs MPC Advertising to create global studio network

The Mill’s chief executive Josh Mandel will lead the consolidated studio, which he says will extend its VFX prowess into new areas. It is planning to open new studios in Seoul and Shanghai this year.

Google 'Year in search 2022' depicts people looking for change

To mark the end of another year, Google shares what people were searching for in 2022.

Samsung shows where to look for a real gaming hardware upgrade

WATCH: The film by BBH takes you down a rabbit hole, literally.

Dell and Intel develop a book to bank voices of people with MND

The book records the voices of those with living with motor neurone disease for future use. VMLY&R created a documentary about first-time experiences with the book.

L'Oreal opens omnichannel concept store in Shanghai

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.

Google vaccine ad is a hopeful look at post-pandemic life

The emotional spot reminds people of life before quarantine and encourages everyone to get vaccinated.

Keanu Reeves and Alex Winter reunite for epic Porsche adventure

In the spot by Cramer-Krasselt, the 'Bill & Ted' stars test drive Porsche's new Taycan electric sports car.

Apple embarks on whimsical jump rope adventure

The spot by TBWA\Media Arts Lab features double Dutch champion Kengo Sugino.

Essity Pain Museum exposes 'gender pain gap'

A virtual 'Pain Museum' to spotlight real life experiences of period pain has been created by Ketchum for Essity, the parent brand of Bodyform.

Johnnie Walker gives hope for a return to normalcy in 'Astronaut' spot

The scotch whiskey brand offers a fresh perspective on re-entering the world after isolation.

Nike amplifies achievements of Black female athletes

A new short film, 'We Play Real', by Wieden+Kennedy, features star athletes Serena Williams, Naomi Osaka and Sydney Leroux.

Edelman’s Adrian Warr named Southeast Asia CEO

Plus a new regional role for Singapore CEO John Kerr.

Sixth top management exit roils Dentsu India

The latest to leave is Santosh Padhi, who co-founded Taproot with Agnello Dias in 2012.

Women to Watch 2021: Anne Boothroyd, YoungShand

Boothroyd’s knack for bold, human-centered creative ideas led to a swift promotion, a string of new business wins, and a host of global awards.

Ruder Finn launches engagement consultancy in India

The new outfit will focus on delivering digital, design, and advocacy services in a ‘post-digital’ world.

Global forecast: The future of brick-and-mortar retail

EXCLUSIVE RESEARCH: Campaign explores the fate of brick-and-mortar retail following the pandemic-related ecommerce boom.

WPP AUNZ's OPR rebrands to Ogilvy PR

Making a U-turn from its initial rebrand, the network will now consolidate all its capabilities under one P&L.

Beats by Dre uses TikTok in campaign featuring Ashnikko

Campaign by AnalogFolk marks the brand's first use of TikTok.

Pully Chau leaves Cheil to head up Edelman Greater China

Adland veteran tasked with overseeing Edelman’s China operations of 400 staff.

Global forecast: Reinventing the agency model (again)

Integrated pitches have increased exponentially, and not only because of the pandemic. This special report, for Campaign members only, examines the trend with data and insights from Campaign's global network.

Global forecast: The banking revolution

In an increasingly virtual sector, banks are grasping the importance of digital engagement. This special report, for Campaign members only, examines the trend with data and insights from Campaign's global network.

Six Deepavali/Diwali ads we liked in 2020

Deepavali season is upon us, and select markets in the region are abuzz with exciting creative work. We take a look at some of our favourites this year.

Women to Watch Greater China 2021

Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.

Women to Watch Greater China 2021: Bonnie Lam, Betake Marketing

Passion for supporting her communities shines through in Bonnie Lam's work for local clients.

Will Ferrell hates Norway in General Motors' Super Bowl spot

The McCann Worldgroup ad also features comedians Awkwafina and Kenan Thompson.

Police in India's Madhya Pradesh state register complaint against Netflix employees

Follows a scene from its web series 'A Suitable Boy' which has hurt religious sentiments

Digital Media Awards announces jury members

The deadline for entering the awards, which celebrate the best digital marketing work, innovation and talent in Greater China, is February 18.

Consumers in key APAC markets demand more collective benefits from brands: Havas

During the pandemic, nearly two-thirds of consumers expect brands to innovate to look after their health and safety.

Five of the best ads from Campaign's Global Creative Agency of the Year

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

Grab and Gojek reveal Ramadan campaigns

Two delivery giants in the region kick off the holy month with unconventional films.

Watch: Adidas pays tribute to the Arsenal 'family'

A new film by Iris promotes Arsenal's third kit ahead of the Premier League's return to action Saturday.

Indian media industry bodies face off against Google, government

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

Cannes 2015: Day 1 roundup

CANNES - The Chinese future of social media; Kim Kardashian's brand assets; transparency, privacy and Tinder; and brand lessons from "The Walking Dead."

Publicis Groupe weighs bid for 30% of Cheil Worldwide

The stake would make Publicis the Korean company's largest stakeholder.

Stephen Hawking: How brands harnessed the physicist's star power

World-renowned physicist Stephen Hawking has died aged 76. Campaign showcases his best-known work with brands over the years.

Cruises offer more ultra-luxury retail concepts

Incentive cruise trips are one Tiffany & Co. store away from becoming that much more luxurious.

China, Indonesia, Hong Kong lead 'Top Destinations' report

Potential for memorable experiences a common theme in the 2018 Top Destinations report from Pacific World and Access.

Faces of Asia partners with UK-based DMC rep

Partnership means DMC Advantage now covering China, Hong Kong, Macau, Thailand, Singapore, Vietnam and Cambodia.

Hijab designer apologises after launch event held in night club

Controversy highlights caution that's necessary when planning brand events in Muslim-dominated countries.

Survey suggests resilient incentive-travel spending

A survey of Hong Kong companies shows a small uptick in the number planning to hold incentive trips in the next two years.

Ascential mulls sale of exhibitions business

The review includes a stable of European shows, but not the Cannes Lions festival.

Singapore Tourism Board bestows grant for MICE planning software

Software will focus on enhancing efficiencies in decision-making for the MICE industry.

Mark Kong joins FCB China as creative lead

He replaces former CCO Fei Wei, who left the agency for Ogilvy.

Ad smackdown II: Olympics vs Chinese New Year vs Valentine's Day

Once again, we've created an epic (and admittedly silly) ad battle. You decide the winner. Today's competitors: JD.com, Godiva and RBH Bank.

Leo Burnett wins Abbott China’s infant milk powder account

This follows a competitive pitch faceoff with Havas in Dec 2017.

Watch: Campaign's Cannes Survival Guide

All the advice you need before you hit the Cannes Lions including, don't book meetings before 11am, avoid the Gutter Bar at all costs...and guys, no capri pants!

Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists

Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.

Publicis Groupe restructures into four client-oriented hubs (Updated)

PARIS - Publicis Groupe is restructuring its business model by breaking down its disciplines into four "solutions hubs" with each client led by a chief client officer, effective January 2. The change includes a new role for Jarek Ziebinski, currently Leo Burnett's APAC chairman and CEO.

Photos: Agency of the Year Awards South Asia 2018

Photos from the South Asia Agency of the Year Awards, held on 4 December, 2018 in Mumbai.

Ciclope Asia debuts in Tokyo

The film craft festival gave out 14 awards and featured an interview with director Tom Kuntz.

Move and win roundup: Week of May 21, 2018

iProspect, Essence, Creativeland, Magnum & Co, OMG, Campaigns & Grey, JWT, Text100, BBDO Guerrero, Propel Manila, Havas Sports & Entertainment, TeamAsia, Braze, Freewheel and more, in our weekly collection of people moves and account news.

Photos: 2018 PR Awards judging

Judging for the 2018 PR Awards took place yesterday (16 May) in Singapore.

Move and win roundup: Week of May 14, 2018

McCann, Bonsey Design, Kantar, Colenso BBDO, Turner, Yakult, WPP AUNZ, DDB, Samsonite, Digitas, BBDO, WSH, SMA and more, in our weekly collection of people moves and account news.

Photos: Dentsu Aegis Network's annual day for change

The company's staffers across the region took part in the fifth annual 'One Day for Change' Friday.

Move and win roundup: Week of April 23, 2018

Williams Lea Tag, Leo Burnett, Terry Savage, Y&R Thailand, Hoffman Agency, antics@play, Sony Pictures and more in our weekly collection of people moves and account news.

Move and win roundup: Week of May 7, 2018

MediaCom, Tribal Worldwide, Xero, Text100, Sinclair, Saatchi & Saatchi, Reuter Communications and more, in our weekly collection of people moves and account news.

Move and win roundup: Week of April 30, 2018

JWT, Nikon, OMD, Ogilvy and more, in our weekly collection of people moves and account news.

Photos and highlights from Digital Media Awards 2018

The 2018 Digital Media Awards honouring the best of marketing on digital platforms in China took place last Thursday at the JW Marriott Shanghai.

Livestream from Shanghai: Tonight's Agency of the Year Awards for Greater China

The Greater China Agency of the Year Awards ceremony tonight will be livestreamed via a collaboration with Tencent.

EMA winners: Best Brand Experience – B2C

A special tour was devised for the client with engagement points and games incorporated at each step of the journey.

EMA winners: Best Live Event

The winning event was an immersive experience in a recreated 'abandoned movie theatre'.

EMA winners: Best Game Changer

Joe Wong of George P. Johnson on successfully working with brands through trade competitions.

EMA winners: Best Launch

The winning event is a lesson in disruptive, immersive storytelling.

Event Marketing Awards winners revealed

The Event Marketing Awards ceremony was held in Hong Kong Wednesday night.

EMA winners: Event Person of the Year

The head of events at BI Worldwide spills on industry trends and the role of women.

EMA winners: Experiential Marketing Agency of the Year

The winning agency has won exciting new businesses and broken new ground with innovative work.

FAW Audi names Leo Burnett as first of two China creative agencies

BBH and Ogilvy were the brand's previous agencies.

Asia-Pacific YouTube Ads Leaderboard: April 2018

A horror-comedy-love story about epayments takes the top spot, while AIS has three spots in the top 10 for the second month in a row.

2018 PR Awards shortlist announced

The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted 277 entries.

Emphasis on experiential a potential 'misstep' for luxury brands

TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.

The 100 most reputable companies in China

TOP OF THE CHARTS: The domestic reputation of Chinese and multi-national brands is almost on par in the market, with Huawei and Intel leading respectively.

Lewis plans ambitious APAC expansion

Company says it will invest US$6.5 million to open eight new offices and add 200 additional roles by 2020.

Women Leading Change Awards: Shortlist revealed

The Women Leading Change Awards will be presented on Thursday, 31 May in Singapore.

Digital Media Awards China winners announced

See the list of winners from the inaugural Digital Media Awards China, presented on Thursday night in Shangai.

China leading the world for luxury digital advertising

TOP OF THE CHARTS: Asia’s biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.

APAC One Show winners: Dentsu, Clemenger, McCann lead region

Colenso BBDO, Clemenger BBDO, TBWA Hakuhodo and McCann win 'best of discipline' awards.

Private View: And then the client said...

Two creatives, five campaigns, 10 unvarnished opinions.

Adland reacts to Malaysia's historic vote

Six decades of rule in Malaysia by Prime Minister Najib Razak’s party has come to an end. Here are some early thoughts from industry players.

Spikes Asia 2018 opens for entries, announces Glass award

The Spikes Asia Awards will be presented on 28 September in Singapore.

Event Marketing Awards contenders list released

The awards will be presented on June 6 in Hong Kong.

Cathay Pacific, Asia Miles & Accenture team up on marketing effort using blockchain

New mobile app from Cathay & Asia Miles uses Accenture's blockchain technology in a new Hong Kong dining rewards promotion

APAC winners from ADC's 97th annual awards

Winners include TBWA Shanghai, TBWA Hakuhodo, Dentsu Tokyo and CHE Proximity with Revolver/Will O'Rourke.

Vodafone's pugs make PETA pugnacious in India

The animal-rights organisation called out Vodafone for using the dogs in its ads, saying the brand shouldn't encourage breeding of 'genetically compromised' animals who are often in pain.

OMG names new Hong Kong group CEO

Deric Wong promoted from his previous role as CEO of OMD Hong Kong.

2018 APAC Effie winners announced

McCann wins Grand Effie, plus agency and network of the year honours, on strength of a campaign for the University of Melbourne.

Schick parent Edgewell taps MullenLowe Group as global creative agency

Agency network will work with personal care company in 50 markets, including Japan and Australia.

Tangrams announces 2018 jury members

The shortlist will be announced in July, while the awards will be held during Spikes Asia on 28 September.

Global time spent online to overtake TV: GroupM

GroupM's "State of Digital" study found consumers will spend more time with media in 2018, but in vastly different ways in Asia's key markets of China and India.

Chinese and US consumers moving away from cash

TOP OF THE CHARTS: Latest JWT report says China is leading the way in payments and fintech innovation.

New Business League: March 2018 update

Climbers include Leo Burnett, Saatchi & Saatchi, Vizeum and UM, as DDB, Carat and OMD lose ground.

HNA Entertainment Capital takes stake in WE Marketing

WE is the group's first entry into the marketing field.

Alibaba to draw almost one-third of China’s digital adspend: eMarketer

The giant is tipped to earn US$16 billion from digital advertising revenue this year.

Procter & Gamble chief issues powerful media transparency rallying cry

Read the full transcript of Mark Pritchard's powerful speech from the IAB Annual Leadership meeting.

Akamai strengthens Asia Pacific team with senior appointments

SINGAPORE - Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in Content Delivery Network (CDN) services, has made significant additions to its team in Asia Pacific and Japan, with the following senior appointments.

Designworks appoints Brad Doble as managing director Australia

SYDNEY - Strategic design agency, Designworks – part of STW Group - has appointed branding and design industry heavyweight Brad Doble to the role of Managing Director, Australia. His appointment is effective immediately.

How worried should adland be about the impact of coronavirus?

See what global industry experts think the outbreak means for the industry at large.

Event Marketing Awards 2019 shortlist revealed

After a rigorous round of judging from our esteemed panel, we are proud to reveal this year's shortlist.

WeChat capitalising on e-commerce, but missing mark on video ads

TOP OF THE CHARTS: WeChat is not the best vehicle for video or location-based ads, but has enabled e-commerce (via its mini program) to grow extremely quickly, according to Totem Media.

MP International acquires stake in FUTR

The Pico-owned company has bought a stake in the organiser of FUTR Summit (formerly Millennial 20/20).

Top agencies unscathed in China Recma ranking

But the report on projected portfolio growth has competitors gaining ground.

Lisa Ronson resigns as Tourism Australia CMO

She will officially depart in March to take on the role of CMO at Australia’s supermarket and retail chain, Coles.

Creator and influencer council launches in Philippines

A code of ethics will be established by members, a step in the right direction for the country’s influencer marketing scene.

Burson-Marsteller founder Harold Burson dead at 98

Burson was voted the most influential PR person of the 20th century.

Perfetti Van Melle appoints Wavemaker in China

Agency will handle all the candymaker's brands, including Alpenliebe, Chupa Chups and Mentos.

Zeno Group names new regional president and India MD

Industry veteran Paul Mottram joins from Allison+Partners for the top job.

Taobao Festival launches world's first rocket restaurant in Hangzhou

STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.

Event Marketing Awards 2019 judges announced

With the awards ceremony approaching on 19 March, we share the list of esteemed judges who have decided on this year's winners.

Saatchi & Saatchi wins Siemens Home Appliances global account

The agency's Düsseldorf and China offices will work together on the remit.

Publicis Media China puts Zenith, Blue449 under Vivian Zhu as CEO

Current CEO for Zenith China will transition into a consultant role for the agency.

Ogilvy turns 70: WPP shop shares how it's staying relevant

CEO John Seifert and next generation leader Carina De Blois talk about Ogilvy's future and how it fits into the ever-morphing industry.

Photos: Digital A-List China 2017

Photos from last night's Digital A-List China event in Shanghai.

India's top mobile-friendly brands

Amazon is India's mobile darling, with Flipkart not far behind. PayTm, Big Bazaar, Myntra and Tata also score in the top 20.

AIA plans second phase of Vitality Park along Hong Kong harbour

Launch of more events and unique activations comes as the Hong Kong Observation Wheel celebrates its 1 millionth visitor at the iconic outdoor venue.

New Christchurch convention centre to debut at AFNC 2018

Te Pae, set to open in 2020 will be among three new venues CINZ debuts later this month in Queensland.

Amit Misra promoted to MSL South Asia CEO

Misra was previously CEO of the agency's Indian operations.

China's gaming giants propose new ratings for age groups

The joint proposal comes at a time when the Communist party tightens regulations around issuing new games.

GPJ opens office in Auckland

The experiential agency has appointed a native Kiwi, Tomaz Kljakovic, as NZ country manager.

Global Digital Innovation Agency of the Year: AnalogFolk (UK)

Shop beat a shortlist of five, including Accenture Interactive (Japan), Mindshare Indonesia, Mindshare Vietnam, and Reprise Hong Kong, to secure the prize.

Global Independent Agency of the Year: Mother (US)

Founded in London in 1996, Mother continues to go from strength to strength. The finalist field in this category included Appsynth (Thailand), CJ Worx and Spore Bangkok, Sunny Side Up (Japan) and Tomorrow (Greater China).

Global Media Agency of the Year: Manning Gottlieb OMD (UK)

The finalist field in this category included MediaCom Hong Kong, Mindshare Hong Kong, Mindshare Indonesia and Zenith Taiwan.

Revealed: Campaign's Global Agency of the Year winners

The best agencies from around the world have been selected.

Global Creative Agency of the Year: Wieden & Kennedy (US)

Shop sees off international competition, including finalists Ogilvy Taiwan, Ogilvy Thailand, TBWA Hakuhodo and TBWA Hong Kong.

Global Creative Network of the Year: McCann Worldgroup (US)

McCann emerges victorious in the inaugural global awards. Ogilvy Asia was also in the final running.

Malaysian influencer draws ire for racist Instagram comments

Former beauty queen Samantha Katie James becomes a national laughingstock as her ignorant comments around the #BlackLivesMatter movement make the rounds.

Golin names APAC president

Ex-Weber Shandwick vice chair takes the regional reins at CMG sister agency.

L'Atelier ranks 14th in China billings table with just one client: report

TOP OF THE CHARTS: 17 international media agencies represent 37.8% of total market share in China, according to Comvergence.

2019 Cannes contenders: 'Beautiful Surgery Lines' by Soho Square Shanghai

This campaign highlights how every mother's wrinkled face hides a unique story of her love for her daughter.

92% of Chinese males prefer niche beauty brands: report

TOP OF THE CHARTS: Male shoppers shy away from big-name brands far more than female buyers.

World leaders' reach on Facebook grows during COVID-19

BCW’s annual report shows that, once again, India’s PM Narendra Modi reigns over the Facebook throne.

Only 7% of HongKongers trust homegrown brands: report

64% of people in Southern Central China trust their homegrown brands, compared to a measly 7% of HongKongers, exposing a sizable trust deficit.

Returning to the office: two perspectives from Chinese agency bosses

Businesses have begun returning to the office in China, where the coronavirus first emerged. Here, two agency leaders there share their thoughts on what they've learned from the period of remote working and how they are readjusting to the new context.

Zoom calls, empty streets and TikTok: 7 true tales of production in lockdown

Agency leaders give a behind-the-scenes glimpse into how they overcame lockdown restrictions to make work, plus the production lessons learned along the way.

Event Marketing Awards 2019 winners revealed

The full list of winners from the gala night in Hong Kong.

EMA winners: Best Trade Show/Exhibition

Areas were designed for exclusive game previews, fan engagement via VR, mobile commerce, and immersive theatre experiences.

EMA winners: Best Corporate Event

"An X-shaped lighting installation was lowered to create individual stages to ensure a unified atmosphere."

EMA winners: Best Brand Activation

Instead of a one-night launch show, the winning agency set up an experiential pop-up gym across Taiwan’s major cities.

EMA winners: Best of Brand Experience

The winning agency created an experience within a 5,000sqm abandoned factory with a troupe of local and international performers.

EMA winners: Best Live Event

A virtual character served as host of a 10th anniversary concert through live-motion capture hologram.

EMA winners: Best Launch

Participants were treated to a show that produced a make-belief exploration that took them to 'space'.

EMA winners: Experiential Marketing Agency of the Year

Over the past year, the winning agency has won new clients such as Volkswagen and Fendi, and has worked on a host of luxury events.

Facebook pledges $100 million in support for small businesses

The grant program will be aimed at 30,000 small businesses around the globe.

CEI Rising Stars open for nominations

Our inaugural Rising Stars list aims to champion the up-and-comers of the industry. Enter now!

Dedicated creative agency for Apple hires Shanghai ECD

TBWA Media Arts Lab continues its personnel investment for the Greater China region.

Amex and Booking.com expand property inventory for business travellers

Existing partnership now extends to more than 2 million properties globally.

INVNT adds producers in Sydney

Agency adds talent from Imagination and Rizer.

Cindy Gallop's 6 takeaways from this year's 3% Conference

The event is the "future of our industry, today."

Chinese brands struggle with international visibility, ‘false reviews’ an issue

From a new report by R3, Chinese brands face challenges such as brand building, cultural barriers, and understanding consumer behaviour.

Netflix hypes original shows as it braces for new competition

International markets now account for 90% of Netflix's growth as it prepares for the arrival of Disney+, Apple TV+ and others

Campaign hires Alison Weissbrot as US editor

The new US editorial leader starts in her new role on September 16.

Should the chief marketing officer title stay?

Campaign US gathered some North American perspectives on whether or not CMO is a legacy position that needs shaking up.

What Disney's media decision says about adland right now

The entertainment giant split the vast majority of its global media between Publicis and Omnicom.

Srija Chatterjee exits Publicis Worldwide India, network scraps her role

Departure caps series of top level exits at group, including MD and CCO Ajay Gahlaut and strategy chief Neeraj Bassi.

Will TikTok thrive or pull a Vine?

Campaign US gathered some North American perspectives on the shiny object that is TikTok.

'It works because it's Louis f*cking Vuitton': Adland's take on the latest fashion ads

Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?

Jack Ma's swan song: Alibaba outlines new values as founder leaves the stage

Celebrating its 20th anniversary and marking the departure of founder Jack Ma, Alibaba Group announced a refresh of its core values to help the company last 102 years.

Chinese consumers angered by Muji

Add "French Concession" to the list of things brands might want to avoid mentioning in China.

Claire Beale leaves Campaign after more than two decades

Beale said working on magazine has been 'immense privilege'.

David Miami and Burger King scoop top honours in The One Show 2020 Global Creative Rankings

Cheil Hong Kong is top Asia-Pacific agency in the creative rankings.

Campaign celebrates 50th birthday with Cannes beach party

The sun was shining, the wine was flowing and Jesse Ware put in a surprise performance as Campaign marks its 50th birthday with a special party for friends in Cannes.

Publicis Media shuffles top leaders in China

New CEOs for Zenith, Starcom, Blue 449 and Spark Foundry in China.

Agency of the Year Awards: Early-entry deadline in two days

AOY entrants: This is your last chance to take advantage of reduced entry fees by entering early.

McDonald's chooses Publicis.Sapient and Capgemini for digital innovation work

It's the latest in a series of global McDonald's wins for the reorganized holding company.

Ogilvy China shuffles leaders as part of 'Next Chapter' strategy

China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.

New categories for Agency of the Year Awards 2017

AOY 2017 introduces two new regional categories recognising exemplary work in social media and mobile marketing.

Havas promotes Greater China execs to lead unified operations

Havas’ existing executive leadership team for Greater China will all assume additional duties.

EMA winners: Best Corporate Event

The agency worked within a tight budget to deliver an incentive program in one of the most expensive cities in the world.

EMA winners: Best Trade Show/Exhibition

The winning agency helped its client develop an unconventional booth design that set out to bend the rules.

EMA winners: Best Brand Activation

The winning agency tapped into the desire amongst Chinese millennials to express themselves as individuals.

Dentsu Aegis raises 2018 forecast for global, APAC adspend

Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.

Call for submissions: Case studies on mother and baby products

Mother and baby care is expected to be one of the fastest moving industry in China following the implementation of the two-child policy. The best submissions related to this field will be showcased during the China Innovation Summit next month.

EMA winners: Best Public Event

Despite protests by civil servants and lacklustre ticket sales prior to the event, the winning agency managed to prove sceptics wrong.

World PCO Alliance welcomes first Indonesia-based partner

Royalindo Convention International has managed hundreds of international conventions, exhibits, and special events in Indonesia.

EMA winners: Best Creative Idea

The winning agency worked with the client to create something memorable in Beijing's fashion landmark, Taikoo Li Sanlitun.

Lowe Philippines wins Unilab’s Active Health

Unilab Philippines has appointed Lowe Philippines as its official AoR for Unilab’s Active Health. Lowe won the assignment following a four-way pitch, which ended mid-October.

Scary movies: The 15 most-shared frightening ads of all time

With Halloween nearly upon us, we present a list of the most-shared scary ads, according to Unruly.

42 finalists for Hall of Fame Awards 2014

The Institute of Advertising Singapore (IAS) announces the number of finalists for Hall of Fame Awards 2014 following the judging on 10 October 2014 by the Academy of Judges consisting senior marketers, senior management in creative and media agencies, as well as media owners.

Aberdeen Singapore decodes equity investment

SINGAPORE - Aberdeen Asset Management has launched a campaign titled ‘Equity investment decoded’, via Dog Digital, aiming to demystify the industry jargon in investment communications.

ANA demonstrates seamless connections in new TVC

SINGAPORE - All Nippon Airways (ANA), has launched a new campaign in Singapore showcasing connections through its Singapore and Tokyo hubs en route the US.

Castrol and Shell launch new global campaigns

SINGAPORE – Castrol has launched a global campaign for its Magnatec range while Shell has launched two contests for its ‘Enjoy Your Ride’ campaign.

CASE STUDY: How StarHub encouraged Singaporeans to spend time with family

StarHub aimed to help hyper-connected and time-starved Singaporeans to make the simplest connection––family––in its latest brand campaign, through DDB Group Singapore.

Closeup inspires youth to express love on Valentine’s Day

HO CHI MINH - Lowe Vietnam has created a Valentine’s Day campaign for Closeup, Unilever’s teen toothpaste brand, aiming to inspire the youth of Vietnam to overcome their inhibitions and express their love.

Coca-Cola focuses on togetherness in Vietnam Lunar New Year TVC

HO CHI MINH CITY - Coca-Cola has launched a Lunar New Year TV spot in which a family comes together for the holiday despite one family member having to be at work.

Unilever’s OMO launches New Year campaign to encourage family bonding

HO CHI MINH - Unilever’s detergent brand OMO has launched an integrated campaign, created by Lowe Vietnam, to help children emotionally connect with their elders during Tet, the Vietnamese Lunar New Year.

Ikea Thailand apologises over 'unintended offense' of ad featuring transgendered person

BANGKOK - Swedish furniture retailer Ikea Thailand has issued an apology for the “unintended offense” caused by its recent advertisement featuring a transgendered person.

Leo Burnett launches Lunar New Year campaign for P&G in Vietnam

HO CHI MINH - P&G has launched a campaign in Vietnam through Leo Burnett Vietnam to celebrate Tet (Lunar New Year), the biggest traditional holiday season in the country.

CASE STUDY: How Tiger Beer engaged consumers during Christmas

Tiger Beer cheered up Singaporeans and engaged with them last Christmas, through DDB Group Singapore.

Case study: How Yogen Früz made Malaysians crave frozen yoghurt

Frozen yoghurt maker Yogen Früz set out to make Malaysians crave frozen yoghurt with a unique interactive hoarding for its flagship store launch in Suria KLCC, Kuala Lumpur through Lowe Malaysia.

Havas Media wins Emirates’ global media account

Havas Media has won Emirates’ global media planning and buying account following a hotly contested review.

OMD Sydney appoints Helen Walker as new head of Fuse

GLOBAL - OMD are delighted to announce that Helen Walker has been promoted to the Sydney Head of OMD Fuse, OMD’s Brand and Content Engagement Team.

Omnicom Media Group Philippines hires Dan Ryan Catalan as research director

GLOBAL - Omnicom Media Group Philippines has appointed freelance research and strategic marketing consultant, Dan Ryan Catalan as their new Research Director.

comGateway puts The Hoffman Agency into the shopping cart

SINGAPORE - comGateway, a digital shopping concierge with its headquarters in Singapore, has appointed The Hoffman Agency Singapore as its public relations agency of record.

FleishmanHillard unveils newly refreshed brand

GLOBAL - FleishmanHillard today unveiled a newly refreshed corporate brand and associated digital media property.

Beauty Bar expands to mobile commerce with Mobext

MANILA - Personal care concept store Beauty Bar is once again leading the charge in digital with the launch of its new mobile commerce site.

SCMP launches weekend guide - 48 Hours

HONG KONG - The South China Morning Post announced today the launch of 48 Hours, their brand new weekly guide dedicated to weekend pursuits, which debuts tomorrow, Thursday 18 April.

Robert, Tan & Gao (RTG) Luxury Consulting appointed as agency on record for the Ermenegildo Zegna Group China

The Ermenegildo Zegna Group, a leading luxury group, has officially appointed Robert, Tan & Gao (RTG) Luxury Consulting as the ‘Agency on Record (AOR)’ in China.

AIBA extends partnership with Total Sports Asia

The International Boxing Association (AIBA), world governing body for the sport, recognised as such by the International Olympic Committee (IOC), has renewed its partnership with Total Sports Asia (TSA), to distribute the international TV rights of its events in 2013.

Barclays displays Chinese language advertising boards at English football matches

Barclays announces that the perimeter advertising at stadiums for its sponsorship of the Premier League will display the Barclays messaging in Chinese, viewable worldwide during April.

Truefitt & Hill selects The Ate Group for Singapore launch

SINGAPORE - The Ate Group has been selected to manage the communications around the Singapore launch of Truefitt & Hill, the world’s oldest barbershop, which counts British royalty amongst its past and present patrons.

NBA and KFC announce multi-year marketing partnership expansion

MANILA - The National Basketball Association (NBA) and KFC Philippines today announced the expansion of their multi-year marketing partnership, which began in 2008. As the Official Quick Service Restaurant of the NBA in the Philippines, KFC will continue its commitment to develop basketball and connect with the NBA’s passionate fan base in the Philippines.

Standard Life marks Children’s Day with Facebook donation campaign

HONG KONG - Standard Life (Asia) has launched a donation campaign to support children in need in the city.

Survey reveals Chinese consumers demonstrate loyalty for personalised service, not points

Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, today announced the China results of the 2013 Consumer Loyalty Study in the report, Rise of Stylish Chinese Consumers.

Youku Tudou signs broad, exclusive content agreement with TVB

Youku Tudou, China's leading Internet television company, and Hong Kong Television Broadcasts announced an exclusive partnership that will bring an annual volume of over 2,500 hours of TVB's hot dramas and old classics to Youku Tudou's websites and mobile clients. The announcement was made at a star-packed conference held during the 37th Hong Kong International Film Festival.

Acer Indonesia taps Maverick for digital work on public education programme Guraru

JAKARTA - Acer Indonesia, which commands the leading position in laptop sales, has appointed communications consultancy Maverick to lead its digital communication strategy for their public sector for education programme, Guraru, in 2013.

CASE STUDY: Ford uses AR to give Thai consumers test drive

Ford worked with Mindshare and mInteraction to deploy media across all channels to demonstrate the features of ‘All-New Focus’ smart car and put out a call to action.

JWT Singapore taps Libby Schaub for planning director role

SINGAPORE - JWT Singapore has hired Libby Schaub, an award-winning strategic planner with a strong digital background, as Planning Director.

Carat China promotes Ge Yun to senior communications planning director

Carat announced today the promotion of Ge Yun to the position of senior communications planning director.

CASE STUDY: How Oriental Princess leveraged social media to reach young consumers in Thailand

Oriental Princess, a Thai skincare and cosmetics retailer, worked with JWT Bangkok to launch an interactive murder-mystery mini-movie series that invited young women to create their own beauty look.

Michael De Castro is PHD Philippines’ newest client service director

MANILA - Ensuring a much stronger client service team in 2013, PHD Philippines has appointed Michael De Castro as Client Service Director.

JWT Shanghai wins branding remit for Chaoyang Tire

Chaoyang Tire has tapped JWT Shanghai to help develop its brand into a household name, both in its home Chinese market and abroad.

Celestial Pictures strikes VOD deal with Taiwan Mobile

Celestial Pictures Limited (CPL) announced today that it has signed a multiyear distribution deal with Taiwan Mobile Co. Ltd. to make transactional video-on-demand (TVOD) available to the mobile operator’s vast customer base, allowing a new generation of movie lovers to enjoy classic Shaw Brothers hits on their networked devices at their convenience.

Lowe Malaysia brands new Shah Alam development Utropolis

Lowe Malaysia will be working on through-the-line communications throughout the phases of the development. The work was awarded to Lowe following a credentials presentation.

The Ate Group kicks off 2013 with two new F&B wins in Singapore

The Ate Group has secured two new restaurant clients in the first two months of 2013, consolidating its position as Singapore’s premier F&B PR agency.

Ipsos HK appoints JB Aloy to head its new employee relationship management practice

Ipsos Hong Kong proudly announces the launch of its new research practice in APAC, Ipsos ERM, to address all HR related challenges. This new practice will focus on talent attraction and employer branding, as well as leadership development and staff retention strategies.

Jason Wu joins DDB Group Shanghai as business director

SHANGHAI - DDB Group Shanghai has appointed Jason Wu as business director, effective 1 March.

Swiss International Air Lines appoints Mindshare for Singapore launch

SINGAPORE - Swiss International Air Lines will launch its first direct flights from Singapore to Zurich on 13 May.

Singapore Tourism Board calls PR pitch

SINGAPORE - The Singapore Tourism Board (STB) has called a PR pitch in a bid to enhance its overall destination brand and corporate image as a leading economic development agency in tourism.

TBWA wins AIA Hong Kong creative account

Insurance giant AIA Hong Kong has appointed TBWA\Hong Kong to lead its creative account following a multi-agency pitch.

Iris appoints regional digital director of operations

NEW DELHI - Iris has appointed Kavita Kapoor as regional digital director of operations to lead and grow the innovative technology capabilities of the iris Delhi office.

Sofitel appoints global brand director for Sofitel So

BANGKOK - Sofitel Luxury Hotels has appointed Sirinate Meenakul to the newly-created role of global brand director for the Sofitel So label, based in Bangkok.

Publicis Singapore's Cassels leaves; Bramham to replace

SOUTHEAST ASIA - Dean Bramham, regional CEO for Southeast Asia at Publicis Worldwide, has been named to replace Sam Cassels as CEO of Publicis Singapore as an additional responsibility, effective immediately.

Carat Shanghai appoints general manager, digital

SHANGHAI - Carat announced today the appointment of Stella Jamie Lui as general manager, digital (Shanghai).

Carlsberg Singapore appoints GolinHarris PR AOR

SINGAPORE – Carlsberg Singapore has appointed GolinHarris as its PR agency of record to support its brand marketing and communications, following a competitive pitch.

VLT announces appointments for its innovation and user experience team

KUALA LUMPUR - Full-service digital agency VLT, formerly Integricity Interactive, has expanded its innovation and user experience (UX) team by making two appointments.

Telecom driving growth in Southeast Asia's technical consumer goods market: GfK

SINGAPORE - Telecommunication remains the key driver of growth in Southeast Asia’s technical consumer goods (TCG) market, while Indonesia and Malaysia are the top growth markets in the region.

BBH Asia Pacific boosts digital team

SINGAPORE - BBH Asia-Pacific has named Miguel Andres-Clavera as creative technology and digital innovation director.

H+K Singapore appoints MD, deputy MD

SINGAPORE - Hill+Knowlton Strategies has made two senior appointments in its Singapore office.

Canon signs three-year deal to sponsor Asian Tour golf

SINGAPORE - Consumer-electronics maker Canon has signed on to be the official imaging partner of the Asia Tour until the end of 2015.

Select-TV Solutions launches first connect TV service in Malaysia

KUALA LUMPUR - Malaysia-based Select-TV Solutions, an IPTV (Internet Protocol television) solutions provider, today launched EMAGINE, the country’s first smart TV service.

Publicis Indonesia hires Kike Gutierrez as chief creative officer

JAKARTA - Publicis Indonesia appointed Kike Gutierrez as chief creative officer earlier this month.

Mini Singapore selects social media agency

SINGAPORE - Automobile brand Mini Asia has selected social-media agency Vocanic to lead social-media management at Mini Singapore.

Nicole Tan returns to JWT Malaysia as new MD

KUALA LUMPUR - JWT Kuala Lumpur has named Nicole Tan to the role of managing director in the Malaysia office. She will replace Param Sakia, who is leaving the agency.

Singapore's National Arts Council calls design-agency pitch for Noise Singapore

SINGAPORE - Singapore’s National Arts Council (NAC) is looking for a design agency for the Noise Singapore 2013 festival showcase.

Pepsi-Cola Philippines launches powdered juice business with Mirinda

MANILA - Beverage maker Pepsi-Cola Products Philippines is venturing into the powdered juice business, the first foray for such products for PepsiCo in any market, with its flagship brand Mirinda.

iProspect announces two regional appointments

SINGAPORE - iProspect Asia-Pacific has appointed Alex Marshall as regional business director and Kristiina Makinen as regional director, business development, with immediate effect.

MEC inks deal to deploy Effective Measure's GRP

SINGAPORE - MEC, a GroupM company, will deploy Effective Measure’s Gross Rating Point (GRP) measurement and advertising effectiveness across its client base in Indonesia, Singapore, Malaysia, Thailand, Vietnam and Philippines.

Media Prima announces three senior appointments

KUALA LUMPUR - Media conglomerate Media Prima has made three senior promotions, effective next month.

We Are Social continues senior hires

SINGAPORE - We Are Social Singapore has made a series of appointments, as the agency continues to grow since its launch last year.

Science Centre Singapore calls media pitch

SINGAPORE – Science Centre Singapore (SCS) has called a media pitch, with a total estimated value of the one-year contract of about SG$1.04 million.

Myanmar Media United appoints British TV executive Glen Felgate as CEO

MYANMAR - Myanmar Media United (MMU), a media group with a licence to operate five digital television channels, has appointed British television executive Glen Felgate as its CEO.

Japanese media companies to debut new TV channel in Singapore

SINGAPORE - Dentsu has announced the debut of a new international entertainment TV channel with Japanese content, “Hello! Japan”, in Singapore this Sunday (25 February).

Wunderman Singapore makes two senior appointments

SINGAPORE - Wunderman Singapore and Comwerks Interactive have made two senior management appointments, with both roles cutting across the two organisations.

Ken Ratcliffe joins Publicis Malaysia as ECD

KUALA LUMPUR - Ken Ratcliffe will join Publicis Malaysia as executive creative director.

Leo Burnett Singapore appoints leads for digital and TV production units

SINGAPORE – Leo Burnett Singapore has appointed heads of its digital and TV production units as part of its plans to evolve into a “multidisciplinary solutions agency”.

Viacom International Media Networks launches four channels on SingTel's mio TV

SINGAPORE - Viacom International Media Networks (VIMN) Asia is to launch MTV Southeast Asia, Nickelodeon Southeast Asia, Nick Jr. and Comedy Central Asia on SingTel mio TV’s subscription TV service in Singapore.

OgilvyOne's Edwin Rozells joins Edelman as director of insights and planning

SINGAPORE – Edelman Digital has appointed Edwin Rozells as the director of insights and planning based in Singapore, effective 1 March.

Publicis Southeast Asia appoints digital business director

KUALA LUMPUR - Publicis Worldwide has announced the appointment of Sandeep Padubidri as the regional digital business director for the Southeast Asian network.

UBM Asia appoints PR agency for first jewellery fair in Singapore

SINGAPORE - UBM Asia Trade Fairs has appointed Grayling Singapore to handle the public relations efforts for its first jewellery and gem fair in Singapore, after a competitive pitch last month.

Yahoo India/Southeast Asia MD to depart

SOUTHEAST ASIA - Arun Tadanki, managing director of Yahoo India & Southeast Asia, will be leaving the company in July.

O&M Philippines appoints group ECD, RedWorks' GM

MANILA - Ogilvy and Mather Philippines has appointmented Richmond Walker as its group ECD and Ryan Azarcon as the general manager at RedWorks, effective next month.

Aesop selects Media Flair Communications as its PR agency in Singapore and Malaysia

SINGAPORE - Skincare brand Aesop has expanded its relationship with Singapore-based public relations company Media Flair Communications, entrusting it with all PR and marketing initiatives in Singapore and Malaysia.

McCann Malaysia makes senior appointments as prior CEO, creative duo move to new affiliate

KUALA LUMPUR - McCann Worldgroup Malaysia has made two senior appointments for the position of president and chief creative officer, replacing the incumbent who moved to lead a new independent agency affiliate, Merdeka LHS.

Jon Foged joins TNS Singapore as MD

SINGAPORE – TNS has appointed Jon Foged as managing director of the Singapore office.

NHN Line appoints Text100 Malaysia as PR agency

KUALA LUMPUR - Mobile messenger application Line, a property of Korean internet service provider NHN, has appointed Text100 Malaysia as it public relations agency, effective immediately.

BBDO Proximity Malaysia appoints three to senior leadership team

KUALA LUMPUR - BBDO Proximity Malaysia has appointed Amit Sutha as general manager of Proximity, Marlo Ongpin as head of digital and Martin Ng as head of creative.

Indoor Google Maps launches in Singapore, with shopping malls as promoters

SINGAPORE - Google has launched Indoor Google Maps for users of Android smartphones in Singapore, with several shopping malls are promoting the service to their clientele.

Tangs picks TBWA Singapore for rebrand

SINGAPORE - Singapore retailer, Tangs, has appointed TBWA Singapore to handle all above-the-line communications, beginning with a major brand overhaul designed to reinforce the store’s dominance on the Singapore retail scene.

OMG appoints James Dutton MD for Resolution

SINGAPORE - Omnicom Media Group has named James Dutton to the newly-created role of managing director of the group’s search brand Resolution.

Malaysia expects stronger ADEX performance in 2013: Carat report

KUALA LUMPUR – Malaysia’s advertisement expenditure (ADEX) has come in lower than expected, with value at RM11.4 billion (US$3.68 billion) and 6.3 per cent year-on-year growth in 2012, based on Nielsen statistics.

Singapore Sports Hub selects Edelman as PR agency

SINGAPORE - Singapore Sports Hub Pte Ltd has appointed Edelman Singapore as the public relations agency.

BBDO Asia promotes Andy Wilson as regional head of strategy

ASIA-PACIFIC - BBDO Asia has promoted Andy Wilson (pictured) to the newly-created role of head of strategy, Asia for BBDO and Proximity.

Harrison names Alex Arellano president to steer its growth in the Philippines

MANILA - Harrison Communications has promoted Alex Arellano (pictured) as its president to usher the agency into the next stage of its reinvention.

Microsoft Advertising appoints marketing director for emerging markets

SINGAPORE - Microsoft Advertising has named Alicia Carey (pictured) as its marketing director for emerging markets.

Starcom Mediavest makes senior appointments in Philippines

MANILA - Starcom MediaVest Group has announced the appointments of Meg Arcilla as LiquidThread director and Onel Querijero as trading director to boost its trading, branded content and activation capabilities in the Philippines.

Standard Chartered taps into social GPS app for credit-card acquisitions

KUALA LUMPUR - Standard Chartered Bank has leveraged the increasing popularity of social GPS application Waze for its ‘Travel smart’ campaign.

Dunkin' Donuts to enter into Vietnam

HO CHI MINH CITY - Emerging market Vietnam is seeing more international brands entering the market, with the latest being Dunkin’ Donuts.

Phar Partnership appoints MD for Asia

SINGAPORE - Media and partnership agency Phar Partnerships has appointed Prem Bhatia (pictured) as managing director of its Asia operations.

NBA ties up with Phoenix Petroleum in marketing partnership

PHILIPPINES – The National Basketball Association (NBA) has signed a multi-year marketing partnership with Phoenix Petroleum Philippines.

4As Malaysia to engage Sarawak-based advertisers

KUALA LUMPUR - The 4As Malaysia (Association of Accredited Advertising Agents Malaysia) is reaching out to Sarawak-based advertising agencies with the goal of establishing a local chapter of the association.

Effective Measure appoints country MD for Singapore

SINGAPORE - Media planning and audience profiling solutions provider Effective Measure has appointed the first country managing director for Singapore.

BBC pay-TV channels launch in Cambodia

CAMBODIA - Following its expansion to Myanmar, BBC Worldwide has now set its eyes on another emerging market with the launch of three pay TV channels in Cambodia.

Globe Telecom names Havas Media Ortega as its digital AOR

MANILA - Globe Telecom, the Philippines’ second largest telecom company, has appointed Havas Media Ortega as its digital agency of record after a final three-way pitch.

Draftfcb appoints new partner agency for Beiersdorf in SEA

BANGKOK - Draftfcb has appointed Future Marketing Communications Group (FMCG) as a partner to service the needs of its global client Beiersdorf in Southeast Asia.

Wunderman International Philippines appoints ECD

MANILA - Wunderman International Philippines has named Pia Roxas Ocampo (pictured) as executive creative director.

BBDO strengthens senior management in Indonesia

SINGAPORE - BBDO has appointed Rajesh Menon as ECD for Indonesia and Felicia Almario as client services director at Energy BBDO Indonesia.

Karl Lagerfeld to help launch Sofitel's So brand in Singapore

SINGAPORE - The Sofitel So, the ‘designer hotel’ label under the Sofitel Luxury Hotels Group, is opening its second hotel in Asia, this time in Singapore, by the middle of the year.

Iris Singapore names Clarence Chiew creative director; Subha Naidu heads to New York

SINGAPORE – Iris Singapore has promoted Clarence Chiew to the role of Creative Director, replacing Subha Naidu, who has moved to the Iris New York office.

SMG appoints COO for Southeast Asia

SINGAPORE - Starcom MediaVest Group (SMG) has promoted Ranganathan Somanathan to the newly created regional role of chief operating officer for Southeast Asia.

Ogilvy & Mather Kuala Lumpur selects Rafael Guida as its new digital creative director

KUALA LUMPUR - Ogilvy & Mather Kuala Lumpur has picked ex-TBWA Dubai hand Rafael Guida as its new digital creative director.

Ambient Digital Philippines appoints MD

MANILA - Ambient Digital Philippines, part of the Singapore-based Ambient Digital Group (ADG), has named James Dalusong (pictured) as its managing director, effective immediately.

PHD Singapore appoints strategy lead for Unilever global communications planning unit

SINGAPORE – PHD Singapore has appointed John Gamvros as global head of content and digital strategy on the Unilever Global Communications Planning account.

APCO hires new director for SEA business

SINGAPORE – APCO Worldwide has appointed Ashley Knapp as a director to strengthen its corporate and consumer PR offering in Southeast Asia.

Roger Pua named LinkedIn regional corporate communications director

ASIA-PACIFIC - Professional networking site LinkedIn has appointed Roger Pua (pictured) as its director of corporate communications, Asia-Pacific and Japan.

Lowe Thailand appoints MD

BANGKOK - Lowe Thailand has appointed Dan Zonmani (pictured) as its managing director, effective immediately.

OMG Malaysia appoints GM of operations

KUALA LUMPUR - Omnicom Media Group (OMG) Malaysia has promoted Danny Chin (pictured) as its general manager of operations, effective immediately.

IAS launches Upstarts for young industry professionals

SINGAPORE - The Institute of Advertising Singapore (IAS) has launched Upstarts, a not-for-profit organisation with the mission of inspiring, educating and providing support and social networks for young professionals under 30 in the communications industry.

Hakuhodo Consulting opens first international office in Singapore

ASIA-PACIFIC - Hakuhodo Consulting has established its first international office in Singapore, to provide branding and marketing consulting services to clients operating in the region.

Aegis Media names MD for IF Isobar Malaysia

KUALA LUMPUR - Aegis Media Malaysia has named Roy Tan, who currently heads Jumptank, as the new managing director for IF Isobar Malaysia.

Effective Measure partners with Mindshare Singapore to offer GRP solutions

SINGAPORE – Mindshare Singapore has selected Effective Measure, a provider of digital campaign gross rating point (GRP) measurement and advertising effectiveness solutions for its clients.

Ogilvy Singapore makes two senior appointments

SINGAPORE - Ogilvy & Mather Singapore has made two senior appointments, appointing Oscar Prats as managing director for OgilvyOne Singapore and Steve Walls as head of planning.

Y&R Malaysia appoints Caroline Bal as client services director

KUALA LUMPUR - Y&R Malaysia has named Caroline Bal as its client services director, effective from 7 January.

JWT APAC announces new regional executive management committee

ASIA-PACIFIC - JWT Asia Pacific has announced several promotions and the formation of a new regional executive management committee to help drive business development and creative direction in this region.

Singapore Polytechnic calls tender for 60th anniversary celebration

SINGAPORE - Singapore Polytechnic (SP) has called a pitch to appoint an integrated communications agency to develop a publicity campaign for its 60th anniversary celebration, SP@60.

Carlsberg Malaysia gets a new marketing director

KUALA LUMPUR – Julia Yap, formerly business-development director, has been named marketing director at Carlsberg Malaysia, as York Spencer has been transferred to Carlsberg IndoChina as commercial director less than 18 months after taking the role.

MediaCorp launches one-stop music service portal

SINGAPORE - Commercial media group MediaCorp is relaunching MeRadio, formerly a mobile app that streamed its 13 radio stations, as a comprehensive music portal that allows music downloads and unlimited streaming of songs.

Proximity Singapore makes two senior appointments

SINGAPORE - Proximity Singapore has made two senior appointments as it looks to expand and upgrade its skillset to service clients.

Christmas and New Year becoming more important in Thailand: Nielsen

BANGKOK – Christmas and New Year are increasingly important to the Thai population, with the festive period market worth US$165 million, according to Nielsen.

Far East Organization re-appoints Starcom Singapore following competitive review

SINGAPORE - Private property developer Far East Organization has re-appointed Starcom Singapore as its media agency partner following a competitive review.

Sheba asks pet owners to create Facebook cat pages

SINGAPORE – Cat food brand Sheba is encouraging pet owners to create Facebook 'brand pages' for their cats as part of its latest campaign in Singapore.

MSL Singapore appoints managing director; Yvonne Koh to re-locate

SINGAPORE – Kelvin Yeo has been appointed as managing director for MSL Singapore, effective 7 January.

Heineken celebrates 140-year anniversary in Vietnam

HO CHI MINH CITY - Beer brand Heineken has launched a 360-degree campaign in Ho Chi Minh City and Hanoi this month to celebrate its 140-year anniversary.

Panasonic set to conclude marketing roadshow in Singapore

SINGAPORE - Panasonic Consumer Marketing, a subsidiary of Panasonic Corporation, is using a travelling road show to promote its new line of beauty products in five Southeast Asian countries: Thailand, Vietnam, Indonesia, Malaysia and Singapore.

Kraft Malaysia and Tesco collaborate for a cause

KUALA LUMPUR - Kraft Foods Malaysia and Tesco have launched a new corporate social responsibility campaign to raise funds for paediatric leukaemia patients at the Universiti Malaya Medical Centre.

Spring Singapore calls PR pitch for Asia Fashion Exchange

SINGAPORE - Spring Singapore, the enterprise development agency for growing innovative companies and fostering a competitive SME sector, has launched a pitch to appoint public relations and marketing agency for Asia Fashion Exchange (AFX) 2013.

Agenda Malaysia appoints GM

KUALA LUMPUR - Agenda Malaysia, a member of the Wunderman Network, has appointed V. Subramaniam (pictured) as its general manager, effective 2 January.

Bloomberg Television to launch in Indonesia

JAKARTA - Bloomberg Television is partnering with Jakarta-based media company Idea Group to launch a local language business channel in Indonesia in early 2013.

Agency of the Year Award winners: Southeast Asia

SINGAPORE - Here are the winners in the Southeast Asia region from tonight's just-concluded Agency of the Year Awards ceremony.

Weekly English-language business newspaper launches in Malaysia

KUALA LUMPUR – Focus Malaysia, a weekly English-language business newspaper, has launched in Malaysia with the aim of providing analytical, in-depth, and credible local business news.

SapientNitro eyes expansion; two key leadership moves

SINGAPORE – SapientNitro has announced two key leadership appointments in Asia-Pacific as it looks to capitalise growth opportunities and drive expansion across the region.

Brand consultancy firm Pi Global hires design director for Singapore

SINGAPORE - Independent brand consultancy Pi Global has announced the appointment of Ridhi Saiin as design director for Asia.

Q&A: Accenture Interactive’s managing director, ASEAN Marco Ryan on gamification

Marco Ryan (pictured), managing director, ASEAN at Accenture Interactive, talks to Campaign Asia-Pacific about the trend toward gamification in Southeast Asia, with a focus on what makes gamification efforts successful for marketers.

ESPN Star Sports expands partnership with ASEAN Basketball League

SINGAPORE – The ASEAN Basketball League (ABL) has partnered with ESPN Star Sports to increase ABL coverage in the upcoming 2013 season, which begins in January.

Y&R's Zed Pod initiative rolls out in Vietnam

HO CHI MINH CITY – Y&R’s Zed Pod initiative, which seeks to jumpstart digital capability in growing markets, has been rolled out in Vietnam.

Saatchi & Saatchi appoints 'creative quorum' for region, names CEO and ECD in Thailand

BANGKOK – Saatchi & Saatchi has made changes to its regional creative leadership following the announcement that Andy Greenaway is to depart, and has appointed Mark Cochrane as CEO and Joel Clement as ECD in Thailand.

Profero appoints Stuart Edwards as Singapore MD

SINGAPORE - Independent digital agency Profero has appointed Stuart Edwards as managing director in Singapore, with responsibility for business development across the region.

YOOSE and Komli team up for ad sales partnership

SINGAPORE – YOOSE, the global hyper-local mobile ad network, has formed a sales partnership with Komli Mobile, a division of Komli Media, to place brands in Southeast Asia and India on the hyper-local mobile map.

Nielsen: Direct correlation between positive social-media reviews and purchase intent

SINGAPORE - Singaporeans are increasingly turning to social media to inform purchasing decisions, with a direct correlation between positive sentiment online and actual purchase intent, a Nielsen survey shows.

Edelman appoints regional digital practice president

SINGAPORE – Edelman is seeking to enhance its digital offering with the appointment of Gavin Coombes as its regional digital practice president, Asia-Pacific.

Weber Shandwick appoints Monica Alsagoff as senior vice president

SINGAPORE – Weber Shandwick is seeking to strengthen its consumer practice in Singapore with the appointment of Monica Alsagoff as senior vice president, effective immediately.

Ian Batey: Independent shops should remain masters of their destiny

SINGAPORE – Independent agencies should remain the masters of their destiny for as long as possible, according to ad veteran Ian Batey, who admits he would not “sell out” if he had his time again.

A+E Networks to take full control of AETN All Asia Networks

SINGAPORE - A+E Networks will assume full ownership of AETN All Asia Networks, the Singapore-based company formed as a joint venture with Astro Overseas Limited (AOL) in 2007.

DDB, BBH, Mindshare bag top honours at Hall of Fame Awards

SINGAPORE - DDB Singapore, BBH Singapore, and Mindshare were the top winners at this year’s Singapore Advertising Hall of Fame Awards, which took place Friday.

StarHub regains rights for ESPN Star Sports

SINGAPORE - StarHub has regained the broadcasting rights for ESPN Star Sports’ (ESS) bouquet of channels and multimedia packages.

Effective Measure appoints director of research

SINGAPORE - Effective Measure has strengthened its executive team in Southeast Asia with the appointment of Steven Kaiser (pictured) to the newly created regional role of director of research.

JWT Singapore announces Angus Fraser's replacement

SINGAPORE – Frank Bauer is to succeed Angus Fraser as CEO of JWT Singapore when Fraser retires early next year.

Online directory of digital content from legitimate sources launched in Singapore

SINGAPORE - CASBAA and law firm Olswang have launched an online directory of digital content available from legitimate sources in Singapore.

Wildfire to power Notch Digital's social-media practice

HO CHI MINH - Wildfire has formed an association with Notch Digital Vietnam to power the agency’s social-media practice in Vietnam.

Plans unveiled to strengthen junk food advertising rules

SINGAPORE - Junk food advertising to children across TV and print looks set to be subject to government-approved guidelines under plans mooted by the Health Promotion Board.

Mobile messaging company Acision appoints new CMO

SINGAPORE - Mobile messaging company Acision today announced the appointment of JF Sullivan as chief marketing officer.

Coca-Cola expands women's economic empowerment programme in Asia

BANGKOK – Coca-Cola has expanded its programme to empower 5 million women entrepreneurs globally in Asia, with the initiative rolled out in Thailand and China.

Ogilvy's Steve Back moves from Singapore to national CCO role in Australia

SINGAPORE – Steve Back is to depart Ogilvy & Mather Singapore to return to Australia, while OgilvyOne’s Thomas Mouritzen is set to take on a regional role.

Online skills sharing site Kezaar launches inaugural campaign

SINGAPORE - Kezaar, a new online skills sharing site, has launched its first marketing and social media campaign in an effort to rally people to join it.

Friso launches digital out-of-home campaign; integrates social media

SINGAPORE - Infant nutrition brand Friso has launched a digital out-of-home campaign in Singapore that integrates the brand’s social-media activities.

Ruder Finn selected for Singapore health summit

SINGAPORE - The 2013 World Health Summit, regional meeting Asia (WHSRMA), to be held in Singapore in April, has appointed Ruder Finn as its communications agency.

BBH Asia Pacific handed creative account for Singapore's new sports venue

SINGAPORE – Singapore Sports Hub (SSH), a new sports venue to be launched in 2014, has awarded its creative business to BBH Asia Pacific.

Hall of Fame Singapore announces finalists

SINGAPORE - The organisers of the Hall of Fame Awards 2012, which will be held on 30 November, have announced finalists for each category.

TBWA Kuala Lumpur wins Nexus International Schools account

KUALA LUMPUR - TBWA KL has secured advertising duties for Nexus International Schools, Putrajaya and Singapore after a competitive pitch involving two Singapore-based agencies.

NEA appoints creative agency for smoking ban campaign

SINGAPORE - The National Environment Agency has appointed BBH Asia Pacific to launch an extension of the current smoking ban campaign.

CASE STUDY: How Philips drove consumer engagement and repeat purchase

Working with F5DIGITAL, Philips launched the Philips Family Rewards programme to drive engagement, loyalty and advocacy through its members earning points and redeeming them for repeat purchase discounts.

Saatchis transfers Mark Cochrane from NZ to lead Thailand office

BANGKOK - Saatchi & Saatchi Thailand has appointed Mark Cochrane (pictured) as its chief executive officer.

Leo Burnett Malaysia names managing director

KUALA LUMPUR - Leo Burnett Malaysia and Arc Worldwide have appointed Robert Kay (pictured) as managing director, effective this month.

Ibis launches world's biggest virtual pillowfight as part of re-branding exercise

SINGAPORE – Ibis is aiming to launch the “world’s biggest virtual pillow fight” on social media campaign as part of its global rebranding exercise.

Singapore Design Awards honours best designs

SINGAPORE - Asylum and Ong & Ong have each won two Golds at the Singapore Design Awards.

Crowdsourcing firm Jade Magnet ventures into SE Asia; JV with Singapore venture capital firm

SINGAPORE - Jade Magnet, a Bangalore-based design crowdsourcing platform for creative and marketing support services, has reportedly entered into a joint-venture with a Singapore-based venture capital firm to tap the Southeast Asia market.

Walt Disney Company Southeast Asia selects general manager

SINGAPORE – The Walt Disney Company Southeast Asia has selected Chris Marsh as general manager, Studio Entertainment, responsible for marketing, movie distribution and live events across the region.

Chris Reed leaves Partnership Marketing; takes on CMO role

SINGAPORE – Chris Reed has left Partnership Marketing to take on a chief marketing officer role at mobile solutions firm Cellcity.

Global online news and edutainment platform for kids launches

SINGAPORE – Online news and edutainment platform The Whiz Times has launched in Singapore, aiming to provide a resource tool for kids and plug a large gap for advertisers.

Cheil Singapore appoints creative director

SINGAPORE – Jimmy Lee, ex-creative group head of Iris Nation, has been appointed as creative director at Cheil Singapore.

Campaigns & Grey continues rebranding exercise in the Philippines

SINGAPORE – Campaigns & Grey is continuing to rebrand offices in the Philippines, with the Davao office the latest to be renamed.

Iris Singapore appoints creative group head

SINGAPORE – Iris Singapore has appointed Timothy Chan as creative group head to push its creative vision for the agency’s key clients.

UM selects client managing partner for Asia

SINGAPORE – Starcom MediaVest's Mark Bowling is to move to UM to take on the role of client managing partner for Asia.

IPG Mediabrands appoints digital business director for Indonesia

JAKARTA – IPG Mediabrands has appointed Maninder Pal Singh as digital business director for Indonesia.

Out There Media appoints three country managers in SEA

SOUTHEAST ASIA - Mobile advertising network Out There Media has strengthened its presence within the region with the appointments of three new country managers in Malaysia, Indonesia and the Philippines.

Singtel CSR initiative refurbishes iPhones for seniors

SINGAPORE – Singtel has launched a CSR initiative, 'Project Silverline', to donate refurbished iPhones to seniors over the age of 65 in Singapore.

Matahari Food Business boosts in-store marketing

JAKARTA - Food retail giant Matahari Food Business has launched an interactive campaign to build rewarding shopping experience with in-store interactive touch points, through mobile marketing and commerce solutions provider TheTMSway.

The Secret Little Agency hires director of operations

SINGAPORE - The Secret Little Agency (TSLA) has appointed Chiewling Tan as its director of operations, based in Singapore.

Zing.vn reacts to get advertisers back

HO CHI MINH CITY - In an effort to get its advertisers back, Vietnamese social network Zing.vn has reportedly entered into an agreement with Universal Music Group for music downloads.

ESPN Star Sports brands new Malaysia football channel as 'Fox Football Channel'

KUALA LUMPUR - ESPN Star Sports has launched its first ever 24/7 football television channel in Malaysia, branding the offering as FOX Football Channel.

Cadbury Dairy Milk launches experiential OOH campaign in Singapore

SINGAPORE - Kraft has rolled out the Singapore leg of 'Joyville', an experiential campaign for Cabdury Dairy Milk.

IPG Mediabrands appoints digital business director for Indonesia

JAKARTA - Maninder Pal Singh has been appointed as IPG Mediabrand’s digital business director for Indonesia.

UX agency Foolproof acquires One to One Global in Singapore

SINGAPORE - UK-based user experience design agency Foolproof has acquired One to One Global, an established Singaporean user experience agency, as an Asia-Pacific hub.

Iris Singapore appoints business director

SINGAPORE - Iris Singapore has named Jeevan Jayakumar (pictured) as its business director to drive the agency’s key client relationships across global and regional platforms.

PHD Vietnam appoints general manager

HO CHI MINH CITY - PHD Vietnam has named Duong Xuan Hoa (pictured) as its general manager, with immediate effect.

JewelFest 2012 appoints Fulford as AOR

SINGAPORE – The Singapore round of luxury jewelry event JewelFest 2012 has picked Fulford Public Relations as its agency of record.

BBH Asia-Pacific names head of operations

SINGAPORE - BBH Asia-Pacific has named Andy Nethercleft (pictured) as the head of operations in Singapore.

Courts launches online store

SINGAPORE - Furniture retailer Courts has stepped forward to become a multi-channel retailer, with the launch of its online store recently.

Iris Singapore appoints regional digital director

SINGAPORE - Iris Singapore has named Joe Zandstra (pictured) as its new regional digital director.

Ogilvy Noor to do PR for World Islamic Economic Forum

SINGAPORE - Oglivy Noor Singapore, the full-service Islamic branding practice, has been picked to develop and execute the public relations strategy for the World Islamic Economic Forum (WIEF) Foundation to be held in December in Johor, Malaysia.

Naked's Imogen Hewitt to depart for Australia

SINGAPORE – Imogen Hewitt, managing director of Naked Communications Singapore, is set to return to Australia to take on a business development role at the agency’s Sydney office.

ECD Steve Elrick to leave BBH Asia-Pacific

SINGAPORE - Steve Elrick (pictured), regional executive creative director of BBH Asia, is leaving the agency after 15 years.

Spin Communications appoints head of Malay copy

KUALA LUMPUR - Spin Communications has named Faridah Sulaiman (pictured) as creative group head, head of Malay copy.

CASE STUDY: How the Manila Department of Health fought dengue fever

The Department of Health Manila launched a ground-breaking campaign that not only educated people about the dangers of dengue fever but also helped combat the killer disease, through Y&R Philippines.

Singapore Flyer makes social media push with Noisycrayons

SINGAPORE – Tourist attraction The Singapore Flyer has extended its relationship with digital creative agency Noisycrayons to drive more Facebook and Twitter users to the Flyer.

Saatchis Singapore unveils art exhibition

SINGAPORE - Saatchi & Saatchi Singapore has collaborated with five contemporary Singapore-based artists in an art exhibition entitled ‘Skin & Walls’.

Fonterra shortlists agencies in media review

SINGAPORE - New Zealand-based dairy company Fonterra has shortlisted agencies in its ongoing media review.

Euro RSCG Worldwide rebrands as Havas Worldwide

GLOBAL - Euro RSCG Worldwide is set to officially launch its rebranding as Havas Worldwide, first announced in March this year.

Innity appoints regional director

KUALA LUMPUR - Digital media network Innity has appointed Stanley Lim (pictured) to the role of regional director for Southeast Asia effective this month.

Notch Digital Vietnam appoints creative director

HO CHI MINH - Notch Digital Vietnam has appointed Hanh Duong as its creative director.

UM retains Carrefour business in Malaysia

KUALA LUMPUR – Carrefour Malaysia has retained UM as its media agency-of-record, following a competitive pitch involving four other agencies.

Warc Asian Strategy Prize winners announced

SINGAPORE – BBH Asia Pacific’s case study on the repositioning of Singapore’s NTUC Income has won the 2012 Warc Prize for Asian Strategy, a $5,000 cash prize for the most insightful marketing strategy in the region.

Gavin Hall appointed regional VP for RedWorks

SINGAPORE - RedWorks Digital Services, the design unit of Oglivy & Mather, has appointed Gavin Hall as its regional vice president.

Courts brings Liverpool FC Academy to Singapore, Malaysia

SINGAPORE - Courts, the IT, electronics and home furnishing retailer, has kicked off a series of public engagement activities through a partnership with Liverpool Football Club (LFC) to bring LFC International Football Academy & Soccer Schools to Singapore and Malaysia.

Blak Labs beefs up creative portfolio

SINGAPORE - Blak Labs has expanded its creative portfolio, after naming Justin Lim as its creative partner. The appointment is effective immediately.

Mandiri AXA General Insurance established

JAKARTA - AXA Asia and Bank Mandiri have completed their joint acquisition of Asuransi Dharma Bangsa. The new joint venture entity, PT Mandiri AXA General Insurance, will begin operations on 1 November.

HBO On Demand debuts in Indonesia

JAKARTA - HBO Asia has debuted HBO On Demand in Indonesia, after several enhancements made to its various channels.

Affle's CSR effort for Special Olympics Singapore

SINGAPORE – Mobile media company Affle has launched a corporate social responsibility campaign to help generate donations for the Special Olympic.

Card Alliance creates awareness of EPINS

SINGAPORE - Card Alliance Pte Ltd has rolled out an integrated campaign to raise public awareness of EPINS, a new debit payment system for Citibank and Maybank ATM or debit cardholders, through Euro RSCG Singapore.

Text 100 Malaysia makes two promotions

KUALA LUMPUR - Text 100 has made two senior promotions to drive its business growth.

Synovate: Brands should go online to target Singapore's high-end consumers

SINGAPORE - Brands targeting affluent consumers in Singapore should now consider the internet as one of their key marketing platforms, according to the 2011 Synovate PAX survey.

Dentsu to set up new subsidiary in Singapore

SINGAPORE - The Dentsu Group is looking to set up a new company, Promo Tec, next month to strengthen the its growth in Southeast Asia.

Gleneagles KL hands biz to GO Communications

KUALA LUMPUR – Gleneagles Hospital Kuala Lumpur has handled its public relations duties to GO Communications.

GolinHarris makes two senior appointments

SINGAPORE - GolinHarris Singapore has made two senior appointments for its technology and social media practice.

Tangs and TBWA raise breast cancer awareness

SINGAPORE - Tangs Singapore has partnered with TBWA\Singapore to remind all Singaporean women about breast cancer, as an integral part of the department store’s Breast Cancer Awareness campaign for October.

Singapore 4As names new CEO

SINGAPORE - The Association of Accredited Advertising Agents Singapore (4As) has appointed Bernard Chan as its chief executive officer, with immediate effect.

Moove integrates art into landscape

SINGAPORE - Group-buying site Gobbler has launched a campaign, entitled the ‘Happy green moments’ campaign, through Moove Media.

Free media buying is the future of social media marketing: Blugrapes

SINGAPORE - Digital marketing consultancy Blugrapes says it will be the first in Singapore to offer Facebook advertising at ‘cost price’ to clients.

OgilvyAction gets new regional planning director

SINGAPORE - OgilvyAction Asia Pacific has named Gareth Ellen as its regional planning director, after two years heading up digital in North America for OgilvyAction.

KLM takes National Lion Dance Championship online

KUALA LUMPUR - KLM Royal Dutch Airlines has launched a Facebook campaign, in tandem with its annual sponsorship of the Malaysian National Lion Dance Championship, through Media Contacts.

Dentsu to create awareness of the Coral Triangle region

SINGAPORE - Dentsu Asia Network will roll out a regional campaign for WWF, in a bid to create awareness on the pertinent environmental issues at the Coral Triangle region, in November.

Crizal educates public on lenses

SINGAPORE - Lense brand Crizal, under the Essilor Group, has embarked on several marketing efforts, in tandem with its ongoing broadcast and bus advertisements, through Vibes Communications.

Kaye Sumanga returns to BBDO

SINGAPORE - Kaye Sumanga has returned to BBDO/Proximity, as the regional account director on Johnson and Johnson, after leaving the agency last year.

Draftfcb takes PeopleAsia digital

MANILA - Draftfcb has created an iPad app for bi-monthly lifestyle magazine PeopleAsia, delivering customisable content to the latter’s digital audience.

BBDO Guerrero promotes amid restructure

MANILA - BBDO Guerrero/Proximity Philippines has made three internal appointments in a reorganization of its management responsibilities and structure.

APB's Wong takes on marketing position in Vietnam

SINGAPORE - Asia Pacific Breweries (APB) Singapore has named Wong Mei Wai as the head of marketing, Vietnam, effective from 1 December.

Fulford PR retains FINA/Arena

SINGAPORE - FINA/Arena Swimming World Cup 2011 (Singapore) has picked Fulford PR to handle its communications and publicity duties, for the fifth consecutive year.

Mediakeys enters Singapore

SINGAPORE - Media agency Mediakeys has expanded its existing portfolio in Asia, by opening a new subsidiary in Singapore last month.

Clear Channel names group account director

SINGAPORE - Clear Channel Singapore has named Jacquelyn Tan as its group account director to boast its sales business.

BBDO/Proximity names new head of digital

KUALA LUMPUR - BBDO/Proximity Malaysia has named Lynette Cheng as its head of digital.

The Economist increases focus on Asia

SINGAPORE - The Economist is sharpening its focus on the region, expanding weekly Asia column, Banyan, into an event.

CASE STUDY: How Sony Pictures drove excitement for The Smurfs

Sony Pictures recently launched its ‘Smurfs interactive movie promotion’ campaign, to drive audience excitement and subsequently drive ticket sales for The Smurfs movie.

Malaysia has more sales-seekers, Nielsen reveals

KUALA LUMPUR - Malaysia has the most sales-seekers, buying items when products are on sale to save on household expenses.

Wunderman enters Manila, appoints business director

MANILA - Wunderman has expanded its presence in Southeast Asia, by opening a full service digital office in Manila.

Cadbury invites Singaporeans to share moments of fun

SINGAPORE - Cadbury Dairy Milk has launched a crowdsourcing campaign, entitled ‘Shioklaty moments’, through Mindshare.

MTV and StarHub partner for new music website

SINGAPORE - MTV Southeast Asia has launched a new music website (www.mtvmusic.sg), in partnership with StarHub, to offer Singaporeans music videos and live performances.

Singaporeans still transact online despite security concerns

SINGAPORE – Recent findings from the PayPal Online and Mobile Safety Insights 2011 report show that Singaporeans continue to transact online and via mobile despite data privacy concerns.

Y&R Thailand wins Siam Kubota

BANGKOK - Siam Kubota Corporation Co Ltd has awarded all its creative duties to Y&R Thailand.

Apostrophe Digital expands to Thailand

SINGAPORE - Apostrophe Digital, a local creative digital agency, has expanded its businesses to Thailand in a move it says will better facilitate the digital needs of the local market there.

Phibious appoints three to creative team

HO CHI MINH CITY - Phibious Vietnam has made several appointments to its creative team.

Singaporeans prefer clean-shaven men: Gillette survey

SINGAPORE - Gillette has conducted a survey, entitled the 'Gillette turns shaving into gliding' survey, in conjunction with the launch of the new Gillette Fusion ProGlide.

American Express launches Facebook Check-in Deals in Singapore

SINGAPORE - American Express has launched Facebook Check-in Deals in Singapore to deliver exclusive offers to its cardmembers.

Komli Media and Jivox form partnership

SINGAPORE - Komli Media has become the exclusive partner for Jivox Interactive Video platform in the Asia-Pacific region for video advertising.

Singapore and DDB Singapore rank well in 2011 Cannes Report

GLOBAL – Singapore has ranked among the top twenty most creative cities in the 2011 Cannes Report, with DDB Singapore rating well in the region and worldwide.

APB Foundation hands business to Fulford PR

SINGAPORE - Asia Pacific Breweries (APB) Foundation has awarded the APB Foundation Signature Art Prize account to Fulford PR.

MyDEAL enters iOS platform

KUALA LUMPUR - MyDEAL.com.my (MyDEAL) has launched its mobile application on the iOS platform, after the iPhone application launch in August 2011.

Fitness First picks MPG as AOR

SINGAPORE - Fitness First Gym & Health Club Singapore has appointed MPG Singapore as its media agency of record.

Creative Juice and Lowe win Grands Prix at Spikes Asia 2011

SPIKES ASIA - Southeast Asia held its own at the Spikes Asia Awards, 2011 earning a total of 75 awards with Creative Juice Bangkok and Lowe Singapore taking home a Grand Prix each.

TEQUILA\Singapore to overhaul SMU website

SINGAPORE - Singapore Management University (SMU) has picked TEQUILA\Singapore for its website overhaul project, after a long and arduous three-way pitch.

SingTel brings Angry Birds to F1 Singapore

SINGAPORE - Singapore Telecommunications Limited (SingTel) brought a unique large screen version of Angry Birds to the racetrack of the 2011 Formula 1 SingTel Singapore Grand Prix.

Mobile Now sets up regional office in Singapore

SINGAPORE – Content startup Mobile Now is setting up a regional office in Singapore as part of its business expansion plan.

BBH Barn internship program launches in Singapore

SINGAPORE - BBH Asia-Pacific is launching its BBH Barn program for interns in Singapore, after having rolled out the programme at the agency's London and New York offices earlier in the summer.

Liana Teo joins T\PR as general manager

SINGAPORE - T\PR, the public relations unit of TBWA\Singapore, has named Liana Teo as the general manager.

BBDO/Proximity hires new planning director

SINGAPORE - BBDO/Proximity Singapore has boosted its planning team after the appointment of Anton Reyniers as its planning director.

IAB Singapore reports $75 million digital ad spend for 2010

SINGAPORE - The Interactive Advertising Bureau Southeast Asia (IAB SEA) Singapore Chapter, in partnership with PricewaterhouseCoopers, has reported that Singapore's total online advertising revenue last year totaled US$75 million.

Simmons appoints TSLA across Asia

SINGAPORE - Bedding company Simmons has engaged independent creative agency TSLA (The Secret Little Agency) for its regional Asian account which includes Singapore, China, India, Hong Kong and Taiwan.

Simmons appoints TSLA across Asia

SINGAPORE - Bedding company Simmons has engaged independent creative agency TSLA (The Secret Little Agency) for its regional Asian account which includes Singapore, China, India, Hong Kong and Taiwan.

Icon International adds Cebu Pacific

SINGAPORE - Icon International Communications has expanded its travel, tourism and aviation portfolio, having been appointed by Cebu Pacific as its public relations agency for the Singapore market.

Mars and Wrigley picks Starcom in South Asia

SINGAPORE - Mars and Wrigley have picked Starcom as its media agency of record for South Asia, after having consolidated the planning and buying duties for all media within these business segments due to the global merger of the two brands in 2008.

Ogilvy Philippines appoints Eric Yeo group ECD

SINGAPORE - Ogilvy & Mather Philippines has announced the appointment of Eric Yeo as group executive creative director, effective October this year.

UM Philippines awarded PT Mayora

MANILA - UM Philippines announced it will be handling the media planning and buying for two new PT Mayora brands, effective immediately.

Vietnam’s mobile phone industry flourishes despite inflation: GfK

HO CHI MINH CITY – Despite soaring inflation plaguing Vietnam’s economy, over 850,000 smart phones have been bought in the first seven months of 2011.

Fleishman-Hillard appoints Shafaat Hussain to SEA role

SINGAPORE - Fleishman-Hillard has appointed Shafaat Hussain to the position of managing director, client service for Southeast Asia.

iProspect Singapore names regional director

SINGAPORE - iProspect Singapore has named Luke Janich as its regional director.

Carat Singapore appoints new client service director

SINGAPORE - Carat Singapore, which has recently won accounts for Expedia, Changi Airport Group, and Transitions Opticals, has appointed Masie Ong as its client service director.

GroupM's Media Masters graduate

SINGAPORE - Some 20 apprentices under the GroupM Media Masters programme have completed their training at the network's head office.

Panasonic creates environmental awareness

SINGAPORE - Panasonic Asia Pacific has launched an eco campaign, entitled ‘You’re under arrest’, to raise awareness of environmental issues through Facebook.

BBDO/Proximity Singapore hires new ECD for Visa business

SINGAPORE – BBDO/Proximity Singapore has appointed Scott Walker as executive creative director for its Visa account.

BBDO/Proximity Singapore hires new ECD

SINGAPORE – BBDO/Promoxity Singapore has appointed Scott Walker as its executive creative director.

OMG Malaysia names new communications planning director

KUALA LUMPUR - Omnicom Media Group has named Anirban Ganguly as its new communications planning director, with immediate effect.

OMD Thailand names new executive business director

BANGKOK - OMD Thailand has named Booncharas Kasemsukpasit as its executive business director with immediate effect, in a bid to strengthen its senior leadership team.

Borneo Motors picks Accomplice and Go React for customer engagement duties

SINGAPORE - Borneo Motors has picked Accomplice and Go React as its customer engagement partners in Singapore, with immediate effect.

MasterCard appoints head of marketing

SINGAPORE – MasterCard Worldwide has named Debbie Goldingham as the head of marketing for Southeast Asia.

Tiger Balm's new sub-brand targets sports arena

SINGAPORE – Tiger Balm has unveiled a campaign supporting sports development to launch its new sub-brand Tiger Balm Active.

Intel Singapore names country manager

SINGAPORE - Intel has appointed Collin Tan as Singapore country manager, responsible for the growth of the country’s business, especially in the fast-growing enterprise and government space.

Publicis Modem appoints associate creative director

SINGAPORE – Publicis Modem Singapore has named Birdie Ting as its associate creative director.

Creative media buy awarded Ink Awards Grand Prix for first time

SINGAPORE – Teachers Day Coupon, from Up BrandBuzz and Maxus, took home the highest accolade at the SPH Ink Awards 2011 last night. Top agencies overall were DDB for creative and Mindshare for media.

Media Contacts to revamp Naza's corporate website

KUALA LUMPUR – Naza Group of Companies has picked Media Contacts, the digital media unit of Havas Digital, to revamp its flagship corporate website.

KidsCo expands reach in Indonesia

JAKARTA – KidsCo, an international children’s channel, will be expanding to Indonesia next year, after signing a deal with PT Global Comm Nusantara to broadcast content in both English and Bahasa Indonesia.

Changi Airport Group appoints Weber Shandwick as AOR

SINGAPORE - The Changi Airport Group has appointed Weber Shandwick as its PR agency-of-record, following a competitive tender process.

Royal Selangor revamps online store

KUALA LUMPUR - Department retailer Royal Selangor has launched its revamped online store, designed and executed by FutureLab Asia.

The Body Shop to submit anti-trafficking petition to UN

SINGAPORE – The Body Shop's ‘Stop sex trafficking of children and young people’ petition and campaign, has collected a record-breaking 114,886 signatures from the Singapore public.

Zuji appoints Text 100 as AOR across Asia-Pacific

SINGAPORE – Online travel agency Zuji has appointed Text 100 Singapore, with immediate effect, to manage its regional corporate communications programme across Asia-Pacific.

ESPN makes two appointments

SINGAPORE – ESPN Star Sports (ESS) has enhanced its sales team with more regional media and advertising sales expertise.

Singapore Airlines still top Singapore brand: Brand Finance

SINGAPORE – Singapore Airlines, the national carrier, has topped the ‘Top 100 Singapore Brands’ list for the fourth consecutive year.

adidas holds inaugural 'King of the Road' race in Singapore

SINGAPORE - adidas held its inaugural adidas King of the Road (KOTR) race in Singapore yesterday with the theme 'colours', as part of its efforts to encourage more Singaporeans to engage in running and exercise.

OPINION: Can Apple survive without Steve Jobs?

LONDON - Days after Apple overtook Exxon to become the most valuable company in the world, Steve Jobs, has stepped down as chief executive of the company he helped launch 35 years ago. Campaign asks three of the UK's leading brand experts what it means for the Apple's future.

Bank Mega picks Playgroup

JAKARTA – Bank Mega has handed its credit card account to Playgroup, following a five-way pitch.

Starcom MediaVest Group Thailand appoints new strategic communications director

THAILAND - Starcom MediaVest Group (SMG) has appointed Mrinal Sharma as strategic communications director to oversee strategic planning in Thailand.

Go React names new account director

SINGAPORE – Go React has appointed digital media specialist, former Ogilvy executive, Ranjeet Shandu as account director.

Saatchi & Saatchi Singapore appoints engagement planner

SINGAPORE – Saatchi & Saatchi Singapore has named Amy Pak as its engagement planner.

Tiger Beer to launch on-ground activations for F1

SINGAPORE – Tiger Beer will be unveiling ‘Bartainer’ and an experiential zone ‘Brewery Bar’ for race fans, in conjunction with the Formula 1 SingTel Singapore Grand Prix being held 23-25 September 2011.

BuzzCity awards business to Vero PR

BANGKOK – BuzzCity, a global mobile internet advertising network, has handed its corporate communications duties to Vero Public Relations in Thailand and Vietnam.

Facebook partners Better for ad representation in Malaysia

KUALA LUMPUR – Social networking giant Facebook has appointed Better Sdn Bhd, a local digital marketing agency, as its advertising representative in Malaysia.

McCann Worldgroup Indonesia wins Lafarge Cement

JAKARTA – Lafarge Cement has handed its creative account to McCann Worldgroup Indonesia, following a multi-agency pitch.

FIC Malaysia makes several appointments

KUALA LUMPUR - Fox International Channels (FIC) has made several appointments, in a bid to grow its presence in the country.

SMG Malaysia named official comms partner for TEDxKL

KUALA LUMPUR - Starcom MediaVest Group (SMG) Malaysia is to be the official communications partner for TEDxKL.

Anchor Beer picks Rain as brand ambassador

SINGAPORE – Anchor Beer has appointed Alchemy Partnership as the creative agency for its latest regional campaign, with Korean celebrity Rain (Jung Ji-hoon) as brand ambassador.

Mosaic MediaHouse to operate QRBoards in 313@somerset

SINGAPORE – Mosaic MediaHouse will be operating 27 QRBoards in major shopping mall 313@somerset - to be located in the restrooms, the lift lobbies and the standing areas, effective this month.

Discovery HD World launches in Thailand

THAILAND – Discovery Networks Asia-Pacific and TrueVisions Public Company Limited have launched Discovery HD World, as part of the latter’s HD pack.

More channels on StarHub for Malay audiences

SINGAPORE – StarHub will expand its line-up of channels to offer more content for its TV viewers, particularly Malay audiences.

Havas Media Indonesia names new CEO, Achie Francia-Munar

JAKARTA – Havas Media Indonesia has appointed Achie Francia-Munar as its CEO, to oversee the expansion of the group’s agency brands in Indonesia.

Star Publications enters TV broadcast space

PETALING JAYA: Star Publications (Malaysia) Bhd has made its foray into the television broadcast space through the acquisition of a 51% stake in LI TV Holdings Ltd.

BBH turns to food for Singapore Tourism Board global campaign

SINGAPORE - BBH Asia Pacific has rolled out the latest installment of the Singapore Tourism Board's (STB's) YourSingapore.com global campaign, highlighting the wide array of food styles and cuisines available on the island nation.

TNS appoints MD for Thailand from Lowe

BANGKOK - Market researcher TNS has appointed former Lowe and Partners chief strategy officer Abhijeet Dutta Ray as managing director of Thailand. He starts work in August.

AXN HD debuts on Thailand's Truevisions

SINGAPORE - AXN HD has debuted on Thai pay-TV platform Truevisions, following launches in South Korea, Singapore, Malaysia and Vietnam.

Expedia appoints Publicis as creative agency for Southeast Asia

SINGAPORE – Expedia has appointed Publicis as its creative agency for the Southeast Asia region.

Ambient Media teams up with Petronas

KUALA LUMPUR - Out-of-home agency Ambient Media has inked a media partnership deal with fuel-company Petronas Malaysia to sell on-premise and in-store space at some 600 of convenience stores located in petrol service stations.

Partnership Marketing adds three new appointments

SINGAPORE - Partnership Marketing (PM) has been engaged by Golden Village, Setanta Sports and IQPC.

Upswing in Singapore’s marketing budgets, says survey

SINGAPORE – The number of marketers who have upped their spend this year has risen to 52 per cent of respondents versus 43 per cent last year.

Singapore's MediaCorp to offer its channels online for free

SINGAPORE - National broadcaster MediaCorp is set to stream its seven free-to-air channels online free of charge. The move will take place over the next year.

Mediacorp appoints four directors

SINGAPORE – Singapore media company MediaCorp has appointed Thomas Ng, Pari Sara Shirazi, Chan Heng Kee and Ahmad Nizam as its board of directors, with immediate effect.

Sunway Lagoon extends its relationship with GO Communications

KUALA LUMPUR – Sunway Lagoon has extended its retainer contract with GO Communications.

Vietnam ad revenue to surge to US$3 billion, says new report

HO CHI MINH CITY – Ad revenue in Vietnam is expected to reach between US$2 billion and US$3 billion in 2011, fuelled by the country's rapid economic development, according to a report by the Advertising Research and Training Institute (ARTI).

Samsung calls for daredevils for Galaxy SII

SINGAPORE – Samsung is calling for four willing daredevils to join its new challenge ‘Galaxy SII versus the World’.

Havas Media names new CEO for Singapore

SINGAPORE – Havas Media Asia Pacific has named Melvin Lim as the CEO for Singapore, effective this week.

JWT Malaysia appoints new director of strategic planning

KUALA LUMPUR – JWT Malaysia has named Kapil Sethi as its director of strategic planning to run the Kuala Lumpur planning department and overseeing the brand planning for the office’s client roster.

Grey Group to increase its shareholdings in Campaigns & Grey

SINGAPORE – Grey Group has agreed to increase its shareholdings in Campaigns & Grey, a full service communications agency in Philippines, to become its majority shareholder.

JCDecaux unveils new advertising sites at Changi Airport

SINGAPORE – JCDecaux Singapore has launched backlit displays at key locations in Singapore Changi Airport.

Channel NewsAsia revitalises breakfast show

SINGAPORE – Channel NewsAsia has relaunched its staple weekday breakfast show, with a new name ‘A.M. Live!’.

Mercedes-Benz introduces C-Class Coupé with 'Signature Drive' campaign

SINGAPORE – Mercedes-Benz has launched an online campaign entitled ‘Mercedes-Benz Signature Drive’ for the new Mercedes-Benz C-Class Coupé, through BBDO/Proximity Singapore.

Watatawa strengthens regional team with two new hires

SINGAPORE - Stakeholder engagement consultancy Watatawa has hired two more ex-editors, with Elaine Chan, former senior vice-president at Financial Dynamics and ex-editor of the South China Morning Post and Lyn Lee, bureau chief for The Straits Times' Indonesian Bureau joining its team.

JWT KL showcases pregnancy through 'Belly window'

KUALA LUMPUR – Friso has launched an interactive augmented reality campaign, entitled ‘Belly window’, for the Frisomum Gold nutritious milk product, through JWT Kuala Lumpur.

OPEN Philippines wins 7-Eleven

PHILIPPINES – Philippine Seven Corporation, the company behind the 7-Eleven Convenience Stores, has handed its advertising and communication businesses to Lowe's OPEN Inc.

SIA partners with Tourism Queensland

SINGAPORE – Singapore Airlines has entered into a four-year agreement with Tourism Queensland to promote visits to Australia's 'Sunshine state'.

Orang Tua Group awards media business to MediaVest

JAKARTA – Orang Tua (OT) Group has named MediaVest as media and communications agency-of-record for its portfolio of brands' marketing drives in the market.

Doswell replaces Cloke as RedWorks Singapore MD

SINGAPORE – Robert Doswell will replace Dean Cloke as the managing director of RedWorks Singapore and regional vice president, RedWorks Singapore Hub.

Singapore Tourism launches arts & entertainment event concierge

SINGAPORE – The Singapore Tourism Board (STB) has launched TicketCube to give consumers access to a multitude of arts and entertainment shows all under one roof.

Election helps boost ad spend in Thailand

BANGKOK – The recent general election in the country has helped boosting ad spend across all media in the first half of 2011, surging 11 per cent to US$1.78 billion, according to Nielsen.

MasterCard Thailand names country head

SINGAPORE – MasterCard Worldwide has named Gregg Hirano as its country head and chief representative for Thailand.

Tequila Singapore picks director of digital strategy, Steven Watson

SINGAPORE – Tequila Singapore, TBWA’s digital specialist brand, has named Steven Watson as its director of digital strategy.

Pernec Katchi to invest US$8.5 million in City Mix phone booths

KUALA LUMPUR – Pernec Katchi, a partnership between Pernec PayPoint and Katchi Group,has launched City Mix phone booths, with significant potential for marketers looking for a new advertising medium.

Gaxiola to leave Ogilvy & Mather Singapore

SINGAPORE – Robert Gaxiola is leaving Ogilvy & Mather Singapore, after a two-year stint as its executive creative director.

Maxus Indonesia picks new MD, Partha Kabi

JAKARTA - Maxus Indonesia, a GroupM company, has appointed Partha Kabi as its managing director, with immediate effect.

Google and Amazon halt in-app sales after Apple tightens rules

GLOBAL - Click here to find out more! Google and Amazon are caving in to pressure from Apple by halting direct sales from their iOS apps, following the introduction of new in-app purchase guidelines.

New online property portal launched in Indonesia

JAKARTA – Bazarooma has launched an online property portal in Indonesia, connecting both landlords and buyers.

Fulford PR wins Singapore Writers' Festival business

SINGAPORE – Fulford PR has been awarded a six-month retainer account for the Singapore Writers Festival 2011, following a competitive pitch.

Anonymous disrupts Malaysian government sites following ban

KUALA LUMPUR - Hacker group Anonymous has confirmed that the disruption of over 50 Malaysian government websites on Wednesday and Thursday was a protest against the government's proposal to ban selected file sharing websites.

Mobile ad firm 24MAS opens Bangkok office

BANGKOK - Sweden-based mobile advertising and managed services firm 24MAS has expanded its Asian presence, announcing a new office in Bangkok.

Malaysia's top 10 digital brands report

Campaign takes a look at Malaysia's top 10 digital brands as part of its annual Top 100 digital brands report published in partnership with TNS.

Thailand's top 10 digital brands report

Campaign takes a look at Thailand's top 10 digital brands as part of its annual Top 100 digital brands report published in partnership with TNS.

Singapore's top 10 digital brands report

Campaign takes a look at Singapore's top 10 digital brands as part of its annual Top 100 digital brands report published in partnership with TNS.

Intel calls on Filipino filmmakers via Facebook

MANILA - Intel is urging local filmmakers to participate in its 'Digital showcase' short film competition, with the company's Facebook 'fans' set to be the ultimate judge.

Edelman appoints a new director in Hong Kong

HONG KONG - Public relations firm Edelman has appointed Diana Pong as a director of its Hong Kong corporate practice.

Asia-Pacific helps push global handset sales : ABI Research

SINGAPORE - Mobile handset shipments is due to reach 1.34 billion by the end of 2010 and rise to 1.7 billion by 2015, steered by the demand in Asia, particularly, China, India and Indonesia.

MEC Philippines hires Norman Tilos for analytics, insight division

MANILA - Norman A Tilos (pictured) has been appointed at MEC Philippines as analytics and insight (A&I) director, effective immediately.

Malaysians active in brand interaction on social media : UM Wave 5

MALAYSIA - The fifth instalment of Universal McCann’s Wave research study confirmed that Malaysians rank high as social media users as they socialise, manage profiles, blog and watch videos online

Asiarooms.com appoints BBDO Proximity Singapore for APAC communications

SINGAPORE - Asiarooms.com, an online accommodation provider and a division of the European-based TUI Travel, has selected BBDO Proximity Singapore as its integrated marketing communications agency for Asia.

DM9JaymeSyfu print series highlights corruption under outgoing Filipino president

DM9JaymeSyfu has created three print ads that showcases how corruption came into fashion during the reign of Gloria Macapagal Arroyo.

Mediabrands appoints Dene Schonknecht as chief information officer for APAC

ASIA-PACIFIC - Based in Singapore, Dene Schonknecht’s primary responsibility will be to establish and maintain synergies between Mediabrands’ technology and business organisations.

XM-JWT announces new hires for its Malaysia operation

KUALA LUMPUR - XM-JWT has confirmed hiring Andrew Lee as associate account director, Siew Lian as content strategist, Jill Low as art director and Fariz Salleh as designer in Malaysia.

Onyx appoints Future Brand for brand development in Thailand

BANGKOK - Future Brand Singapore has been appointed to handle a brand development project for Onyx Hospitality Group. Based in Bangkok, Onyx owns the Amari, Saffron, Ozo and Shama brands.

Camellia Tan joins Y&R Singapore as regional account director

SINGAPORE - Y&R Singapore has appointed Camellia Tan as senior regional account director to lead the Caltex business, as well as work on the LG account.

Inter Asia Communications announces partnership with London-based Moonlight Media

SINGAPORE - Inter Asia Communications, a Singapore and Kuala Lumpur-based public relations agency, has announced a partnership deal with London-based Moonlight Media, specialising in financial and technology PR and marketing.

CASE STUDY: BBH stirs up excitement for Chuck's Cup during world football event

Riding on the excitement of the world's most popular football event in June, BBH Asia Pacific devised a campaign for Chupa Chups that celebrated Chuck's 'Life less serious' philosophy and rewarded the winner with the Chuck's Cup.

TBWA Singapore supports prostate cancer research by growing moustaches

SINGAPORE - TBWA Singapore is showing their support for men's health issues during the month 'Movember', when men all over the world grow their moustaches.

Honda Motorcycles appoints OMD in Indonesia

JAKARTA - Cesar Munar (pictured), CEO of OMD Indonesia, has announced the agency’s appointment as Honda Motorcycle’s media agency for its Mega Pro range.

Lewis PR secures global PR account for Alila group of hotels

SINGAPORE - Lewis PR has won the PR duties for Alila hotels and will promote it to tourists across the globe.

OMG promotes Shel Vei Yong as associate research director

KUALA LUMPUR - Omnicom Media Group has announced the promotion of Shel Vei Yong as associate research director, consumer knowledge and insights for Asia Pacific.

UPDATE: JWT and XM confirm first joint hire - Valerie Cheng as ECD

SINGAPORE - In a first for the agency JWT Singapore, and its digital arm, XM-Asia, they have jointly hired Valerie Cheng as executive creative director to lead digital advancements across both units.

Ben Lightfoot appointed CEO of McCann Worldgroup Singapore

SINGAPORE – Ben Lightfoot has been named CEO of McCann Worldgroup Singapore, effective 1 January 2011.

DHL continues rugby sponsorship efforts in support of Bangkok Lions

BANGKOK - DHL has continued its sponsorship of junior rugby players the Bangkok Lions and announced a three-year partnership deal for the club.

CASE STUDY: Publisher 'A Book' encourages Thais to read when waiting

BANGKOK - Publishing house A Book took the act of waiting as the chance to stimulate Thai people to read.

MEC announces management restructure in Singapore

Singapore - MEC has announced changes to its management structure in Singapore.

Naomi Troni named Southeast Asia CEO of Euro RSCG

SOUTHEAST ASIA - Euro RSCG Worldwide has named global chief marketing officer Naomi Troni (pictured) to the role of CEO, Southeast Asia, effective 1 November.

Singapore Media Awards winners, MEC crowned agency of the year

SINGAPORE – MEC Singapore has been crowned media agency of the year at the Singapore Media Awards 2012.

Time Out Singapore gets a new publisher

SINGAPORE - Mongoose Publishing, the company that publishes magazines like Esquire Singapore and Time Out Kuala Lumpur, has acquired the rights to publish Time Out in Singapore.

Boncafé turns 50, launches out-of-home campaign

SINGAPORE – Coffee specialist Boncafé International is celebrating its 50th year with an out-of-home campaign faced by brand ambassador Tay Ping Hui.

Himatsinghani to leave FIC Asia to set up own business

SOUTHEAST ASIA - Avinash Himatsinghani (pictured), senior vice president and general manager, Southeast Asia, of Fox International Channels Asia (FIC Asia), will step down at the end of this year to set up his own business.

British Airways welcomes the royal couple to Southeast Asia

SINGAPORE - British Airways has created an advertisement to welcome The Duke and Duchess of Cambridge to Southeast Asia in true Singapore style.

Starcom Singapore retains TAFEP media account

SINGAPORE – Starcom Singapore has retained the media account for the Tripartite Alliance of Fair Employment Practices (TAFEP) following a tender process.

PayPal names VP for Asia

ASIA-PACIFIC - PayPal has named Rohan Mahadevan (pictured) as its vice president for Asia, with immediate effect.

Upfront Media appoints COO

SINGAPORE – Upfront Media has appointed Bert Carder as its chief operating officer, overseeing regional business development and operations.

CP Foods creates marketing challenge for Singapore undergraduates

SINGAPORE - Food brand CP Foods, multinational conglomerate under the Charoen Pokphand Group, is inviting undergraduates in Singapore to submit a marketing communication plan for the brand.

Ogilvy & Mather promotes CEO in Manila

MANILA - Ogilvy & Mather has promoted Peachy Pacquing (pictured) as its CEO, following the promotion of Randy Aquino as vice chairman earlier this year.

SapientNitro appoints VP Strategy for APAC

SINGAPORE - Integrated marketing and technology services firm SapientNitro has appointed Sushobhan Mukherjee to the newly created position of vice president, strategy, for Asia-Pacific.

Saatchi & Saatchi appoints GM in Malaysia

KUALA LUMPUR - Saatchi & Saatchi Malaysia has appointed Adrian Sng (pictured) as its general manager, replacing Tina Tong, who is leaving to pursue opportunities outside the industry.

Maxus appoints APAC digital director, pulls in three new clients

ASIA-PACIFIC – Maxus has appointed Rachna Julka as its regional digital director for Asia-Pacific following three new business wins across the region.

HSBC to fund eight-part BBC World News 'The Ideas Exchange' programme

GLOBAL – HSBC is to sponsor a BBC World News eight-part series as part of a marketing strategy to align itself with "engaging content".

Broadcasters extend into Myanmar, Channel News Asia latest to ink deal

SINGAPORE – Channel News Asia is the latest broadcaster to extend its distribution to Myanmar after it signed for carriage with pay-TV operator Sky Net.

Singapore EDB concludes global pitch

SINGAPORE - The Singapore Economic Development Board (EDB) has awarded its global creative, digital and media account, following a competitive pitch managed by consultancy firm R3 Asia-Pacific.

Saatchi & Saatchi Singapore expands creative team

SINGAPORE - Saatchi & Saatchi Singapore has beefed up its creative team by making three new appointments.

OMD Malaysia appoints associate digital director

KUALA LUMPUR - OMD Malaysia has appointed Yogeswaran Bala as associate digital director.

Leo Burnett launches book to honour Yasmin Ahmad, proceeds to go to charity

SINGAPORE - Leo Burnett has launched a book on Yasmin Ahmad as part of its effort to honour the memory of the late advertising legend, who spent 16 years with the agnency.

Innity ventures into the Philippines

MAKATI – Online interactive marketing provider Innity is continuing its expansion across Southeast Asia, venturing into the Philippines to capitalise on the “huge potential” of online advertising in the market.

Jollibee Foods Corporation picks GroupM as AOR

MANILA – The Philippines largest fast food chain, Jollibee Foods Corporation, has selected GroupM as its agency-of-record.

Ruby the Dolphin wins crowd of 3.8m in Ogilvy & Mather campaign

Ogilvy & Mather Hong Kong has recorded ground-breaking results for “Vote Ruby” - a campaign for global NGO WFF that was launched last summer. With a reach of 3.8 million Hong Kongers – over half the city’s population – the campaign increased WWF donations by an impressive 19%.

New Business League: January 2014 update

McCann and Carat get off to a strong start with wins including Nestlé and Friesland Campina.

Content marketing to define 2014

MARKETERS FORUM: As mobile finally becomes ubiquitous and technology platforms for native advertising, programmatic buying and online videos mature, the message matters more than ever.

Top 10 Christmas Ads

In celebration of the silly season, Campaign takes a look at Christmas ads from around the world that have stood out this year.

Philex promotes responsible mining

THE PHILIPPINES - Philex Mining Corporation has launched an integrated campaign, entitled ‘Roads’, to raise awareness and support for responsible mining, through Draftfcb Manila.

Healthy Options brings better living through "pure and natural" food

PHILIPPINES - Healthy Options, together with McCann Healthcare, has launched an integrated campaign, entitled “Pure & natural”, to introduce a fresh and unconventional approach to the concept of nutrition.

Far East launches integrated campaign for its first SoHo project

SINGAPORE - Far East Organisation has launched an integrated campaign for The Scotts Tower project to define the 'SoHo (small office, home office)' style of living in Singapore.

Vietnam's MegaStar Cineplex launches new campaign

HO CHI MINH CITY - MegaStar Cineplex has launched a new TVC to build brand awareness for their newest cinema in the country, through TBWA\Vietnam.

Chupa Chups aims to silence the screams of Halloween

SINGAPORE - Chupa Chups is out to be part of Halloween this year, with the launch of its 'Scream Stopper' lollipop.

Apl.de.Ap, Aquino Foundation and McCann Philippines mount advocacy campaign

MANILA - Apl.de.Ap of The Black Eyed Peas, Ninoy & Cory Aquino Foundation (NCAF) and McCann Worldgroup Philippines have collaborated on an educational advocacy campaign to help address the country’s shortage of public classrooms.

Y&R Malaysia creates Halloween ad for Tiger Beer

KUALA LUMPUR - Y&R Malaysia has created a new Halloween TVC for Asia Pacific Breweries’ Tiger Beer, to reinforce the brand’s growing association with the spookiest time of the year.

VIDEO: iButterfly debuts in Singapore with The Body Shop

SINGAPORE: The Body Shop has collaborated with integrated full-service agency allied with Dentsu, Briq, to launch a campaign featuring Dentsu's proprietary iButterfly Asia iPhone app.

ESPN launches campaign for new Intel-sponsored show

SINGAPORE - ESPN STAR Sports (ESS) has launched a new on-air campaign, entitled ‘Speak your mind’, for the Intel-sponsored Monday Night Verdict programme.

Mindshare and ZenithOptimedia top Singapore Media Awards 2011

SINGAPORE – Mindshare Singapore was named ‘Media Agency of the Year’ for a second year, and ZenithOptimedia was awarded the Grand Prix for its ‘Heineken Office Chair Grand Prix’ campaign.

Y&R Thailand selected as Swensen's creative agency, launches campaign

THAILAND - Having been appointed by US ice cream brand Swensen's as its creative agency following a two-way pitch at the end of May, Y&R Thailand has launched a new TVC and campaign this month.

KFC Philippines shows four ways of eating a tower

THE PHILIPPINES – KFC Philippines has launched a campaign, entitled ‘Different strokes’, for its new Tower Burger.

Mercedes-Benz goes for reality race

SINGAPORE – Mercedes-Benz is celebrating its 125th anniversary with its first reality contest, dubbed ‘The Mercedes-Benz 125! Race’.

CASE STUDY: How NEA promotes environmental awareness

Singapore's National Environment Agency (NEA) launched the Litterbug Monster game as an entertaining reminder to all Singaporeans about the need to care for and protect the city, through events agency Roxwell and digital new media lab Rock Nano.

Manchester United signs sponsorship deal with Indonesia's Multistrada

JAKARTA – English football club Manchester United has announced a three-and-a-half year partnership with Indonesian tyre manufacturer, Multistrada as its official tyre partner in Indonesia.

CASE STUDY: How Nokia used digital as a catalyst to drive product promotion events

Nokia worked with Wunderman Philippines to increase buzz and promote its Lumia range of devices through an event called ‘Lumianation’.

Michelle Ong returns to Leo Burnett Malaysia

KUALA LUMPUR - Michelle Ong (pictured), formerly MD for McCann Indonesia, has rejoined Leo Burnett Malaysia and its sister division Arc Worldwide to be its new COO, effective this month.

Fifth Ring acquires Like Minds Consulting; looking to expand in APAC

SINGAPORE - International agency Fifth Ring Integrated Corporate Communications has acquired local digital and PR startup Like Minds Consulting as part of its strategic expansion in Asia-Pacific.

Asia Pacific Breweries reveals plans for Chinese New Year

SINGAPORE - Asia Pacific Breweries has launched its annual Chinese New Year charity campaign focused on fostering community spirit.

Coca-Cola Singapore launches "Silent Caroling" initiative

SINGAPORE – Coca-Cola has teamed up with the Singapore Association for the Deaf for its 'Silent Carolers' Christmas campaign that aims to teach Singaporeans basic sign language and raise awareness of the deaf community.

Clean Air Asia lets its (nose) hair down

MANILA - Regional environment organisation Clean Air Asia and BBDO Guerrero have launched a new campaign about worsening air quality in the region.

DBS launches first NFC virtual credit card in the country

SINGAPORE - Financial services group DBS has launched the first virtual credit card, DBS One.Tap, in the country by leveraging the latest NFC (near field communications) infrastructure.

Case study: How Dumex allowed new mothers to share pregnancy memories

Dumex Thailand and MEC/mInteraction launched a campaign in July to allow new mothers to record and share their pregnancy memories throughout the nine months of pregnancy.

Filipino senator launches zombie ad to rally voters

MANILA - Filipino senator Koko Pimentel, together with Campaigns & Grey and its CRM division Campaigns Social Response, has launched a campaign urging Filipinos to vote in the 2013 mid-term elections.

Canon launches campaign for first touch screen DSLR

SINGAPORE - Canon has launched an integrated campaign for its first-ever touch screen DSLR EOS 650D, through Hakuhodo Communications Asia.

CEL celebrates abilities of people needing care

SINGAPORE - The Centre for Enabled Living (CEL) has launched the first phase of its LivEnabled Campaign 2012 with the aim of changing mindsets toward people who need care.

CASE STUDY: How Ikea built anticipation for 2013 catalogue

SINGAPORE - Home furnishing retailer Ikea worked with Leo Burnett Singapore to launch an 'Ikea Catalogue Countdown Room' to build anticipation for the arrival of its 2013 catalogue.

Uniqlo 'Clothes for smiles' initiative asks public how to invest US$5 million in children

GLOBAL - Japanese fashion retail brand Uniqlo has launched a global CSR programme entitled ‘Clothes for Smiles’, featuring its brand ambassador, professional tennis player Novak Djokovic.

Crizal launches campaign for latest brand

SINGAPORE – Crizal, a brand of spectacle lenses under the Essilor Group, has launched a new campaign in Singapore to showcase the functional benefits of its latest product launch, Crizal UV lenses.

OCBC Bank and McCann Singapore reinvent the "five Cs"

SINGAPORE - OCBC Bank and McCann Singapore have launched a series of light, engaging, feel-good videos featuring cabbies as part of a new campaign urging Singaporeans to ‘strive for more’.

Unilever, JWT, Notch launch interactive digital campaign for Lux

HO CHI MINH CITY - In a bid to tap tech savvy consumers, Unilever Vietnam has launched an interactive digital television commercial for its mass-market soap brand Lux.

Case study: How Manulife raised its brand awareness

Manulife launched a multimedia advertising campaign based on the concept of "For your future" early this year, through DDB Group.

Allianz Ayudhya launches interactive music video campaign

BANGKOK - Insurer Allianz Ayudhya Assurance (Azay) has launched an interactive music video campaign via a Facebook application in an effort to engage with online users and educate them about the company’s new corporate image.

CASE STUDY: How HPB used social media to help Singaporeans 'win fans and lose fat'

The Singapore Health Promotion Board (HPB) worked with DDB Singapore to leverage social media for its 'Lose to Win' reality show, after running it as prime-time TV series for the past two years.

Flame-emitting duck film goes viral, ignites sales spike for Sun Snack

BANGKOK – Sun Snack is enjoying a 300 per cent sales spike after its campaign imitating a Chinese news report on flame-emitting ducks went viral.

Petronas produces short film to celebrate Hari Raya, National Day

KUALA LUMPUR - Oil and gas company Petronas has shifted away from its usual one-minute TV spot to a 15-minute short film for its annual Hari Raya Aidilfiltri and National Day campaign in Malaysia. Working with Leo Burnett Malaysia, the short film tells the story of how a Malaysian spends the festive season away from home.

CASE STUDY: How Sizzler and Y&R Thailand achieved 'Royal' results

Faced with rising costs due to inflation, restaurant chain Sizzler needed to find a way to increase its prices without jeopardising its brand perception. It worked with Y&R Thailand to find insights into Thai culture that would help increase profits in the chain’s restaurants.

Samsung shows support for Malaysian Olympians

KUALA LUMPUR - Samsung Malaysia has launched a campaign titled 'Samsung believes in Malaysia', to show its support for the country's Olympians in the coming London 2012 Olympic Games.

Filipino telco Smart targets long-distance lovers in new TVC

PHILIPPINES - DM9 Jaymesyfu has released a new TVC spot for Smart Communications' internet service, aiming to take the sting out of long-distance love with a reliable internet connection.

Honda Malaysia promotes online Civic driving experience

KUALA LUMPUR - Quick on the heels of the recently revamped Honda Civic, Honda Malaysia and Dentsu Utama have launched a TVC driving users to a web movie experience.

Filipino telco Sun Cellular creates confusion in new TVC

MANILA - Filipino mobile phone operator Sun Cellular and Neurons/Campaign & Grey have launched a new advertising campaign for the Sun wireless broadband service.

CASE STUDY: How Thai Red Cross, True Corporation boosted organ donations

The Thai Red Cross and True Corporation worked with Leo Burnett to boost organ donation rates in Thailand, where an increasing number of patients are in need of transplants.

JWT Singapore launches global campaign for Friso infant formula

SINGAPORE – Milk formula brand Friso has partnered with JWT Singapore for its latest global campaign, targeting progressive mums encouraging their children to learn from experience.

Faber-Castell leaves it up to trees for Eco-Series project

SINGAPORE – Individual pieces of art drawn by trees are behind an awareness campaign for Faber-Castell’s Eco-Series range.

Alpha245 launches TVCs for Thai loan operator Umay+

BANGKOK - Leo Burnett Group member Alpha245 has launched a new campaign for Thai revolving loan brand Umay+, looking to depart from the common approach in this category.

New KFC Vietnam campaign aims to win over sceptical consumers

HO CHI MINH - KFC Vietnam has launched a campaign for its latest dish, ‘Big'n'Juicy’, through BBDO Vietnam.

CASE STUDY: How THPF shocked smokers into quitting

The Thai Health Promotion Foundation (THPF) launched anti-smoking campaign 'Smoking kid' to shock smokers into quitting through one-on-one interaction.

Royston Tan creates provocative campaign for Workplace Safety Health Council

SINGAPORE – The Workplace Safety Health Council Singapore has created a powerful and TVC that aims to 'prick the conscience' of employer and employee mindsets on workplace safety issues.

Samsung uses artwork from its Galaxy Note for out-of-home campaign

KUALA LUMPUR – Samsung has created an out-of-home campaign for its Galaxy Note smartphone/tablet hybrid that uses artwork drawn on the device.

Brand's Essence of Chicken urges consumers to stay open to opportunities

SINGAPORE - Health supplement Brand’s Essence of Chicken is advising young people to ‘Stay switched on, stay open to opportunities’ in its latest campaign.

APB taps Yolk for responsible drinking campaign

SINGAPORE – Asia-Pacific Breweries has appointed Grey Group’s Yolk as its creative and digital agency to launch its 'Endless conga' responsible drinking campaign.

Siam Kubota ignites pride in Thai agricultural heritage

BANGKOK – Agricultural machinery manufacturer Siam Kubota aims to ignite Thai pride through the country's agricultural heritage with its latest TVC campaign.

Manulife branding campaign features first-ever TVC

SINGAPORE - Manulife Singapore has launched a multi-channel branding campaign including its first-ever TVC, out-of-home displays, an online game, and social-media components.

Samsonite breaks through walls

SINGAPORE - Suitcase brand Samsonite Black Label has launched an integrated advertising campaign to reiterate the strength and lightness of the CURV technology used in its Cosmolite and Cubelite collections.

GMP Group taps competitive parents in new campaign

SINGAPORE – In partnership with Publicis, recruitment and HR consultancy GMP Group has launched a campaign featuring boastful parents to stress the importance of having a fulfilling job.

Danone enlists Nicholas Saputra for latest campaign

JAKARTA – Danone has enlisted movie star Nicholas Saputra in its healthy lifestyle campaign for water brand Aqua, developed by Y&R.

CASE STUDY: LG tackles environmental issues in Vietnam

HO CHI MINH CITY – LG Washing Machines has partnered with Y&R Vietnam to launch a year-long campaign aimed at saving the environment and providing employment and comfort to those in need.

TAFEP promotes fair employment practices in Singapore

SINGAPORE - The Tripartite Alliance for Fair Employment Practices (TAFEP) has launched a public awareness campaign to strengthen efforts toward fair employment practices in Singapore.

KFC Malaysia launches ‘Balik Makan’ campaign

MALAYSIA – KFC has launched a ‘Balik Makan’ campaign, with an aim to bring families together in Malaysia by encouraging them eat together.

KFC Singapore launches youth-targeted campaign for its new Snackers

SINGAPORE - KFC Singapore has launched a campaign, with the tagline 'So many Snackers, so much fun', for the new addition to its Snackers range, ‘Fish Donuts’.

TravelShark invites users to suggest their favourite charities

SINGAPORE - Online travel network TravelShark has launched a people-powered hunt campaign, entitled ‘TravelSharkPix charity hunt’, to identify three charities to receive donations from its new socially enabled photo-sharing application, TravelSharkPix.

Filipino telco Sun Cellular launches bill rate caps with humour

PHILIPPINES - Mobile telco Sun Cellular has released a series of light-hearted 15-second ads to launch its 'Anti-bill shock' plans introducing a bill rate cap for users who tend to spend beyond their subscription bundles.

Thai beauty brand drives women to define their self worth

BANGKOK - Thailand's leading local beauty brand, Oriental Princess, has launched a new campaign encouraging women to question society's expectations and define their own self worth.

ESPN Star Sports invites fans to vote for their favourite teams

SINGAPORE - ESPN Star Sports, through Grey Group Singapore, has launched an integrated digital campaign to build loyalty and fuel passion for football ahead of the exclusive broadcast of the FA Cup.

CASE STUDY: How Munchy's Cream Crackers grew sales with its USP

Munchy's has launched a campaign through Naga DDB, for its Cream Crackers, leveraging on its USP of being a dip-sized cracker brand.

Komli acquires AdMax Network in Southeast Asia

Komli Media has announced its acquisition of SEA digital media network Admax Network, South East Asia’s (SEA). With a monthly reach of over 90 million unique users, Admax covers six of the world’s fastest growing markets, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Y&R activates street musical for Mizone in Indonesia

JAKARTA - Mizone, a Danone beverage brand, has launched its latest Mizone City Project 2012 project from Y&R Indonesia.

Petronas binds Malaysians together this CNY

KUALA LUMPUR - Oil and gas company Petronas has unveiled its annual Chinese New Year campaign, comprising a TV commercial and photography contest, through Leo Burnett Malaysia to bind all Malaysians together at this festive season.

Tiger Beer launches 'Languages' campaign

SINGAPORE - Tiger Beer has launched its latest brand campaign, entitled “Languages”, to demonstrate the appreciation of a good beer regardless of location or language spoken.

CASE STUDY: Mini launches first campaign in Indonesia

The Campaign Palace Jakarta launched its first campaign, entitled ‘Getaway’, for Mini Countryman in January, trapping one of the country's favourite comedians in a shipping container.

SUTD uses viral campaign to attract female students

SINGAPORE - The Singapore University of Technology and Design (SUTD) has launched an advertising campaign to encourage women to study engineering and technology, through agency Goodfellas.

Top 10 most-watched ads of 2011

GLOBAL - Here are the top 10 video ads that made it into the viral hall of fame in 2011, starting with Volkswagen's 'The Force'. This ad, created by Deutsch USA for the Superbowl and released online prior to the event, was the most viewed ad on YouTube last year.

Carlsberg wishes good fortune for the Lunar New Year

SINGAPORE - Carlsberg Singapore has unveiled an integrated Chinese New Year campaign, 'Fortune flows with Carlsberg', hoping that good fortune flows continuously for the Year of the Dragon.

Tokio Marine campaign shares the positives of life insurance

SINGAPORE - Life insurer Tokio Marine Life Insurance Singapore has launched a major brand campaign, to share the positive enhancements life insurance can bring to Singaporeans and their loved ones.

Volkswagen's augmented-reality first in Singapore

SINGAPORE - Volkswagen Singapore is offering a new augmented reality print experience for Singaporeans to access Volkswagen anytime and anywhere, created by Tribal DDB.

See 'em and weep: Lunar/Chinese New Year ad roundup

Even more than Christmas, Chinese/Lunar New Year seems to bring out the emotional side of most advertisers, which means you'll probably want to have a pack of tissues handy for this collection of tearjerking holiday-themed ads from around the region.

Sports Matters 2014, Singapore

Marketing executives and sports industry leaders convened in Singapore for two days at the second Sports Matters, produced by Branded and Haymarket Media, to discuss the growth of sport in Asia and ways to build a healthy and sustainable sports industry in the region.

Ikea launches annual soft toy campaign with SPH, MediaCorp

SINGAPORE - Home furnishing retailer Ikea has launched its annual 'Soft Toy Campaign' to help children in Singapore and worldwide.

Mentos brings fresh take on exams

SINGAPORE - Mentos has launched an online quiz, ‘M-levels’, to celebrate fresh thinking in the country and put the fun back into studying for students.

Agency of the Year Awards entries from SEA increase 33 per cent; judging underway

ASIA-PACIFIC - Campaign Asia-Pacific's Agency of the Year Awards programme, which has been expanded this year to five regional competitions, has received a record number of entries, including a 33 per cent increase in entries from Southeast Asia.

Case study: How Surf engaged with busy mothers

Surf worked with Lowe Philippines to launch two Facebook campaigns to grow its brand awareness with Filipino mothers.

Millennial Media and MediaVest form strategic partnership

SINGAPORE – Millennial Media has formed a strategic partnership with MediaVest to provide data and technology assets to its global client base.

Bloomberg updates app to allow users to watch live Bloomberg TV

SINGAPORE – Bloomberg has overhauled its TV+ iPad app, allowing users to watch Bloomberg TV live and adding more Asia-relevant content.

VivaKi made separate business unit as Publicis Groupe seeks digital acceleration

GLOBAL - Publicis Groupe's digital initiative VivaKi is to become a separate business unit in an effort to encourage more aggressive growth and digital acceleration for the group’s agencies.

Marie Gruy promoted to managing partner, PHD Singapore

SINGAPORE - Marie Gruy has been promoted to managing partner of PHD Singapore, effective immediately.

Konica Minolta launches digital campaign for new bizhub

SINGAPORE - Technology company Konica Minolta Business Solutions Asia has launched a multi-market digital campaign for its new bizhub series.

Malaysia to become top powerhouse country brand: FutureBrand

KUALA LUMPUR - Malaysia is tipped to become one of the top powerhouse country brands of the future, according to FutureBrand’s latest Country Brand Index.

SPH launches entertainment website to target younger audiences

SINGAPORE - Singapore Press Holdings has launched a trio of online products aimed at deepening engagement with younger audiences.

Rockwell Automation appoints APC as AOR

SINGAPORE – US-based Rockwell Automation today appointed Asia-Pacific Connections as PR agency-of-record for 2013 for its publicity initiatives in Singapore and Southeast Asia.

Y&R Malaysia tops Kancil Awards

KUALA LUMPUR - Y&R Malaysia is the biggest winner at the annual Kancil Awards this year, taking home the Golden Kancil and the Agency of the Year awards.

WSJ launches Bahasa Indonesia website

JAKARTA – The Wall Street Journal has expanded its reach in Asia with the launch of a Bahasa website and BlackBerry app in Indonesia.

BBH Asia Pacific appoints business director

SINGAPORE – BBH Asia Pacific has appointed Bass Abdel-Rahman as its business director, based in Singapore.

Pulse Group, Integration form strategic alliance

KUALA LUMPUR - Digital research agency Pulse Group and marketing accountability firm Integration are forming a strategic alliance with the aim to help companies measure the effect of their marketing and marketing investments.

Wendy Lim leaves ANZ to join BNY Mellon

SINGAPORE - Wendy Lim, marketing general manager for Asia-Pacific, Europe and America, has left ANZ to join BNY Mellon.

Nielsen: Print news remains staple read in Singapore, but reach in decline

SINGAPORE - Printed newspapers remain the staple read for adults in Singapore, but readership levels are declining as consumers increasingly turn to digital platforms, a Nielsen report shows.

4As appoints first female president

SINGAPORE - The Association of Accredited Advertising Agents Singapore (4As) has appointed Connie Chan (pictured) as the first female president in the history of the 64-year-old association.

Brands launch spooky digital initiatives for Halloween

SINGAPORE - Brands across the region are getting on (Ouija) board with Halloween, launching a range of spooky digital initiatives to coincide with the event.

Hill+Knowlton appoints new director

SINGAPORE – Hill+Knowlton Strategies Singapore has appointed Julia Lai as director, responsible for new business growth focusing on the healthcare, government and lifestyle sectors.

Guinness continues association with International Rugby Sevens event

SINGAPORE – Guinness is to continue its association with the annual Singapore Cricket Club (SCC) International Rugby Sevens, marking its fifth consecutive sponsorship of the event.

Drypers searches for 'best ever drooler' in latest campaign

SINGAPORE – Diaper brand Drypers is on the hunt for the best ever baby drooler, dancer and sleeper for its latest nationwide campaign .

Southeast Asia ad spend continues healthy growth: Nielsen

SINGAPORE - Advertising spend throughout Southeast Asia has recorded healthy growth across mainstream media, exceeding US$5 billion in the third quarter of 2011, according to new analysis released today by global media and information company Nielsen.

Amobee announces partnerships for Indonesia and Vietnam

SINGAPORE – Indonesia’s Merah Cipta Media (MCM) and Vietnam’s Ambient Digital have both selected Amobee Pulse as their mobile advertising platforms.

SingTel targets overseas Filipino workers with record-breaking gift swap

SINGAPORE - Singapore Telecommunications Limited (SingTel) staged a record breaking mass gift exchange event for its prepaid mobile customers from Singpore’s Filipino community.

Pepsi and My Shelter Foundation invite you to ‘Give the Gift of Light’

MANILA - Pepsi Philippines is partnering with My Shelter Foundation, to install more solar bottle lights this Christmas, via a campaign devised by BBDO Guerrero.

Tiger Beer celebrates a Blue Christmas in Vietnam

HO CHI MINH CITY - Tiger Beer is targetting young adults in Vietnam, with a Blue Xmas experience starting on Christmas Eve.

Cohn & Wolfe expands in Southeast Asia with XPR acquisition

SINGAPORE - The PR agency under WPP group's Cohn & Wolfe has acquired independent PR agency XPR. The deal, which follows the acquisition of ImpactAsia in Greater China establishes the agency's presence in Asia-Pacific.

nydc launches Christmas campaign

SINGAPORE – Restaurant group nydc has launched a marketing campaign to celebrate the Christmas this year, through Briq Communications.

MediaCorp names MD for Singapore Media Academy

SINGAPORE - MediaCorp has appointed Ong Lay Hong as the managing director of the Singapore Media Academy (SMA), effective 1 January next year.

Mobile internet via affordable feature phones on the rise: Yahoo

SINGAPORE - Southeast Asia's usage of mobile internet on feature phones costing less than US$200 is on the rise, the annual Yahoo! Net Index 2011 revealed.

Singapore Management University picks Wild as AOR

SINGAPORE - Singapore Management University (SMU) has appointed Wild Advertising & Marketing as its agency of record, after the pitch opened in July.

Google breaks ground on Singapore data centre

SINGAPORE – Google Inc. is investing US$120 million on its first data centre in Southeast Asia, located at a 2.45-hectare site in Jurong West, Singapore.

Ray Pak named GM for UM and Initiative Singapore

SINGAPORE - IPG Mediabrands has appointed Ray Pak as the general manager at Mediabrands' UM and Initiative Singapore.

Bates Philippines wins three major accounts

THE PHILIPPINES - Bates Philippines has won three major businesses, namely Ivi Collagen, Lee Jeans and Hershey's chocolates, ending the year on a high.

Bertoli named Ipsos CEO for Southeast Asia

SINGAPORE - Ipsos has promoted Grant Bertoli to CEO for Southeast Asia (SEA), following the completion of Ipsos’ acquisition of Synovate in October.

STB to roll out customised campaigns for different markets

SINGPORE - The Singapore Tourism Board (STB) is rolling out a series of customised marketing campaigns, starting with Beijing, China.

Special Olympics launches Facebook app to create awareness

SINGAPORE - The Special Olympics, in a partnership with BBDO/Proximity, has launched a new Facebook app, called 'Take a pledge', to empower Singaporeans to support local athletes and create greater awareness for the cause.

SMRT and Cold Storage enable virtual shopping at MRT stations

SINGAPORE - SMRT Media and Cold Storage have launched the supermarket’s instant on-the-go Christmas campaign, which allows commuters to shop while on the go at MRT stations.

Thai flood begins to show adverse effect on consumer goods industry: Gfk

BANGKOK – The Thailand flood has begun to show its adverse effect on the consumer goods industry, GfK Thailand’s retail audit figures for October have revealed.

TCP-TBWA utilizes social media for book-sharing scheme in Indonesia

JAKARTA - TCP-TBWA \ Indonesia has launched an experimental social participation project called ‘Buku Bergilir’ (Sharing Books) to encourage reading and literacy.

Watatawa offers CSR solution

SINGAPORE - Stakeholder engagement consultancy Watatawa has launched a corporate responsibility service to help companies integrate CSR solutiosn into their business strategy and operations.

Blugrapes expands to Malaysia

KUALA LUMPUR – Singapore-based social media consultancy Blugrapes has expanded its businesses to Malaysia, by setting up local offices in the country.

Fortune PR rebranded; to provide full PR service

JAKARTA - Fortune PR has implemented a rebranding exercise with new logo and a new brand unit to catch up with growing market demand in the country.

Kit Kat app offers Christmas CrazyPrezzies

SINGAPORE – Kit Kat Singapore has launched a digital campaign for Christmas, through XM/JWT Singapore, targeted at cash-strapped youth aged 18 to 26.

Philips to improve the health and well-being of Asians

SINGAPORE - Diversified health and well-being company Royal Philips Electronics has launched an engagement programme, entitled 'The ‘+’ project', to improve people's health and well-being.

Metro teams with Grey raising funds for needy kids in Thailand

SINGAPORE - Metro has launched an integrated marketing campaign for its annual charity drive, 'Metro for children', through Grey Group Singapore.

APB to celebrate "togetherness" in CNY

SINGAPORE - Asia Pacific Breweries Singapore (APBS) has launched a campaign, entitled ‘Celebrate togetherness with the best’, in conjunction with next month's Lunar New Year.

SPH's Han named managing editor; Fernandez to return

Singapore - Warren Fernandez, former deputy editor at The Straits Times (ST), will rejoin as editor in February, succeeding Han Fook Kwang who will become managing editor of Singapore Press Holdings Limited’s (SPH) English and Malay newspapers division.

Ryan Financial Communications opens Singapore office

SINGAPORE - Corporate comms specialist for the financial services industry Ryan Financial Communications has expanded into Southeast Asia with an office in Singapore to meet the rising demand from clients in the sub-region.

Puma celebrates after hours athletes

SINGAPORE - PUMA has partnered with Yahoo! to launch its digital campaign to celebrate the after hours athletes online.

New business wins for Communications DNA

SINGAPORE - Communications DNA has announced its latest new business wins, which include handling PR duties for the Net-a-Porter Group.

Brand New Day opens in Asia

BANGKOK - Creative branding and design consultancy Brand New Day, has launched operations in Asia, with its offices in Bangkok.

The Partners opens regional hub in Singapore

LONDON/SINGAPORE - Multi-award winning brand consultancy The Partners has announced the official opening of its Singapore office.

Nando's hands digital biz to Blugrapes

SINGAPORE - Nando’s has appointed Blugrapes as its social media consultancy, for the conceptualisation and execution of its year-end campaign, focusing on social engagements and the incorporation of new store openings.

TBWA’s Mo’Lest raises cash for Prostate Cancer Research

SINGAPORE - TBWA\ Singapore took a unique approach to the Movember Movement this year when the company’s male cohort offered themselves up to be Mo’Lested – all for a good cause.

Watermelon Communications names country head for Singapore

SINGAPORE - Watermelon Communications has appointed Shannon Quek to head its office in Singapore.

Shayne Pooley named Ogilvy RedWorks ECD

SINGAPORE - Ogilvy Group’s RedWorks Singapore has appointed Shayne Pooley as its executive creative director, replacing John Bailey who recently joined the newly-established DDB Indonesia.

SPD gathers nation’s perception of disabled people

SINGAPORE - The Society for the Physically Disabled (SPD) has launched an online survey as part of its ongoing 'I Accept' campaign.

APB names new GM marketing

SINGAPORE - Asia Pacific Breweries Singapore (APB) has appointed Rene de Monchy as its assistant general manager, marketing, effective 14 November.

Adults form the majority of Southeast Asian gamers

BANGKOK - Casual gaming is no longer just for kids. Digital media planning solutions provider Effective Measure has found that nearly eight in 10 Southeast Asian gamers are aged between 21 and 60.

Celestial Movies adds two new carriage deals in Indonesia

JAKARTA - Celestial Pictures has signed two carriage deals with newly launched direct-to-home (DTH) satellite pay television platforms in Indonesia.

Crisp Media opens Singapore office, hires general manager

SINGAPORE - Mobile advertising agency Crisp Media has launched its first office in Singapore, and has appointed Rosalind Tan as general manager to lead the team.

Coke promises to "live positively" in Singapore

SINGAPORE - Coca-Cola Singapore has accelerated its sustainability programme in the city-state, with new initiatives to cut water wastage and promote healthy living.

Up BrandBuzz wins IDA business

SINGAPORE - The Infocomm Development Authority has handled its creative business to Up BrandBuzz, after a three-month tender, involving Bates, Earth9 and Saatchi Lab.

Aegis Media Philippines expands; makes three appointments

THE PHILIPPINES – Aegis Media Philippines has expanded its businesses, by making three appointments, to drive growth of the operation.

Burson-Marsteller Indonesia names new CEO

SINGAPORE - Burson-Marsteller has hired Mayang Schreiber as the CEO and market leader of its Indonesian operation, to succeed Daisy Primayanti, who is departing the firm to pursue other interests.

Leigh Reyes named president and CCO at Lowe Philippines

THE PHILIPPINES - Lowe Philippines has appointed Leigh Reyes as its president and chief creative officer, taking over from Mariles Gustilo officially in January.

Mio Chongson named new COO at Ace Saatchi & Saatchi

PHILIPPINES - Ace Saatchi & Saatchi has appointed Mio Chongson as its chief operating officer, taking over from Matt Seddon, who will leave the Philippines for another post within the Saatchi network.

TCP-TBWA\ Indonesia names new ECD

JAKARTA - TCP-TBWA\ Indonesia named Gandhi Suryoto as executive creative director, which became effective in October 2011.

Leo Burnett Vietnam's David Lester to retire after 35 years

VIETNAM - David Lester, managing director of Leo Burnett Vietnam, has announced his retirement after 35 years with the network. Lukasz Roszczyc has been appointed as his successor, effective 15 November.

Michael Robinson appointed as Momentum's regional MD

SINGAPORE - McCann Worldgroup and Momentum Worldwide has promoted Michael Robinson to the newly created role of regional managing director Southeast Asia at Momentum Worldwide.

Dino Laurena to leave McCann Philippines after 18 years

THE PHILIPPINES - Dino Laurena, managing director of UM Philippines, has announced his retirement after 18 years, indicating a plan to pursue his "other life dreams".

BBC Worldwide to expand in Southeast Asia

HONG KONG - BBC Worldwide is taking steps to strengthen its presence in Asia, including a new market launch and more channels in existing markets.

Case study: How Swissotel used Google Analytics to improve ad strategies

Swissotel Hotels & Resorts, a group of hotels in 26 cities worldwide, turned to Google Analytics to analyse audience behaviour and their marketing campaign.

Isobar launches in Indonesia

JAKARTA - Aegis Media has teamed with Mediatrac in launching Isobar Indonesia to tap into the country's huge mobile market and digital growth potential.

Y&R Singapore expands its client support team

SINGAPORE - Y&R Singapore has boosted its client support team, by appointing two chief client officers.

TBWA\Singapore invites people to mo'lest their men

SINGAPORE - TBWA\Singapore has invited the public to mo’lest the face of their men during the month of ‘Movember’, to show its support for men’s health issues while raising funds for the SingHealth Foundation Prostate Cancer Research Fund.

Expectations for mobile and app performance not met in Singapore and Malaysia

SINGAPORE - Consumers in Singapore and Malaysia are not satisfied with the performance of mobile web and its applications, a survey from Compuware Corporation has revealed.

Pearlson rejoins MEC Singapore after 2.5 years

SINGAPORE - MEC Singapore has appointed Samantha Pearlson as its regional search director, responsible for developing MEC’s search engine marketing and search engine optimisation offers, while ensuring world-class execution across the agency's regional clients.

CASE STUDY: How Transformers changes consumers' online experience

SINGAPORE - United International Pictures (UIP) Singapore rolled out an integrated marketing campaign, combining online digital media and an offline event, for the launch of ‘Transformers; Dark of the Moon’ in Singapore.

StarHub enters licensing agreements with three studios

SINGAPORE - StarHub’s Demand TV, which was rebranded as On Demand from 1 November, has entered video-on-demand licensing agreements with 20th Century Fox, NBCUniversal and Walt Disney Studios.

R/GA appoints executive producer

SINGAPORE - R/GA has named Tris Chung as its executive producer, responsible for quality of service and on-time completion of deliverables across the agency’s accounts.

BBDO Proximity and PHD win The Pitch

SINGAPORE - The final of SPH's The Pitch sees the Golden Cleaver awarded to BBDO Proximity and their media agency partner PHD.

Malaysian government resumes administraton of Bernama TV

KUALA LUMPUR - Malaysia's Ministry of Information has taken back the running of government-held news broadcaster Bernama TV from privately-owned media conglomerate Redberry.

ATI Vietnam appoints TBWA

HO CHI MINH CITY – Telecommunications corporation ATI Vietnam has selected TBWA Vietnam as its marketing partner following a lengthy pitch with six other agencies.

Watatawa Singapore hires key regional staff

SINGAPORE - Watatawa has strengthened its regional offering with three senior hires, including Financial Times veteran John Burton, former Burston-Marsteller Singapore leader Allison Lim, and ex-Financial Dynamics Singapore head Laurel Teo.

BBDO Proximity Singapore hires creative digital director

SINGAPORE - BBDO Proximity Singapore has appointed Joel Kuntz to the role of digital creative director.

Bali unveils marketing museum

BALI - In what some media have claimed as a world first, marketing author and speaker Philip Kotler and chairman of Markplus Hermawan Kartajaya, have launched a dedicated museum of marketing in Ubud on the Indonesian island of Bali.

HBO Hits HD debuts in Indonesia for the region

SINGAPORE - HBO Asia has launched a new high-definition channel in Indonesia, with more territories to follow soon.

Eight campaigns win gold at the Singapore Effie Awards

SINGAPORE - Eight agencies won gold at the Singapore Effie Awards on May 31. In total, 22 medals were awarded including six silver and eight bronze.

Consumer tech market in SEA grows 12 per cent : GFK

SINGAPORE - The technical consumer goods industry across five Southeast Asian markets grew 12 per cent in the first quarter of this year compared with the same period last year, according to market research company GFK.

Iris Singapore appoints new deputy creative director

SINGAPORE - Integrated creative agency Iris Singapore has appointed Clarence Chiew as deputy creative director. He will start work in June reporting to creative director Subha Naidu.

SPH names final three in ‘The Pitch’

SINGAPORE - Singapore Press Holdings (SPH) has announced the three finalists for ‘The Pitch’ namely JWT, BBDO Proximity and Bates 141.

Essence Communications wins PR account for mining company Vale

KUALA LUMPUR - Public relations firm under the WPP Group Essence Communications has been appointed to handle communications around Brazilian-based mining company Vale's investment in Perak, Malaysia.

Singapore Airlines to establish new budget airline

SINGAPORE - Singapore Airlines (SIA) has announced its intention to establish a new no-frills, low-fare airline operating widebody aircraft on medium and long-haul routes.

JCDecaux launches 36-LCD screen display at Changi Airport

SINGAPORE - Out-of-home advertising agency JCDecaux Singapore and the Changi Airport Group have launched two giant free-standing displays with advertiser Estee Lauder.

Datuk Rishya Joseph to lead People 'n Rich in Malaysia

KUALA LUMPUR - Industry veteran Datuk Rishya Joseph has joined full-service agency People 'n Rich as group CEO. He takes over from the agency's founder, Richard Steven who will focus on expanding the group's holdings in other countries, including Singapore, Thailand, Indonesia and Laos.

MEC appointed by Wrangler in Malaysia

KUALA LUMPUR - MEC Malaysia has announced their appointment by Wrangler after a three-way pitch.

‘Frank by OCBC’ targets youth segment with Wild campaign

SINGAPORE - Oversea-Chinese Banking Corporation Limited has announced the official launch of a new banking programme for youths and young working adults.

Blak Labs rallies Singaporeans to vote Maybank Home Loan

SINGAPORE – A campaign from new agency Blak Labs has tapped into Singapore’s general election fever to promote Maybank Home Loans.

Reiter assumes Riches' remit at Futurebrand

SINGAPORE - Sarah Reiter will assume the responsibilities of regional growth officer Tim Riches, following the announcement of his departure earlier this week.

Almost half of SEA netizens intend to buy a Smartphone in 2011 : Nielsen

SINGAPORE - Almost half of online consumers in Southeast Asian countries claim they will buy a smartphone in 2011, according to a recent global online survey conducted by The Nielsen Company.

OMD wins A Famosa account in Malaysia

KUALA LUMPUR - OMD Malaysia has confirmed winning the A Famosa Resort account (Safari Wonderland) without a pitch.

Naza Kia Malaysia appoints media and digital agencies

KUALA LUMPUR - Trapper MPG and Media Contacts, the media services and digital units of Havas Media respectively, have been appointed by Naza Kia Malaysia as media and digital AOR for the Kia range of vehicles.

Five things you need to know about media habits in Vietnam

HO CHI MINH CITY - TKL Media, a media specialist agency under communication group DatVietVac, share five findings about Vietnamese consumers media habits in local provinces to guide communication planning.

G2 Direct Interactive Malaysia adds three digital leaders

KUALA LUMPUR - G2 Direct Interactive Malaysia, the digital and relationship marketing arm of Grey Group Malaysia, continues to expand with the appointment of three digital leaders.

Branded appoints Fulford PR, unveils Music Matters line-up

SINGAPORE – Branded has appointed Fulford to handle PR for its Digital Matters and Music Matters B2B events, as well as Music Matters LIVE with HP music festival.

SPH unveils revamped ST magazines at trade event

SINGAPORE - The Straits Times’ weekly tabloid-size magazines unveiled a fresh look on 4 May at a trade event at the Suntec Convention Centre.

CASE STUDY: Y&R Thailand reaches young people through art

BANGKOK - Y&R Thailand set out to make art more approachable and contemporary to young people in Thailand.

Thinkscape Group appoints group CEO

KUALA LUMPUR - Thinkscape Group is pleased to announce the appointment of Zayn Khan as partner and group chief executive officer effective 1 April 2011.

Singapore indicates global mobile trends : TNS

SINGAPORE - Social networking and internet access are key drivers of mobile content consumption, according to findings from TNS Mobile Life 2011.

TBWA's Philip Brett goes bald for tsunami victims

SINGAPORE – Philip Brett, TBWA Group Asia-Pacific president for South and Southeast Asia, asked colleagues to put their money where his hair was for the tsunami-affected children of Japan.

MOL Global appoints president of global operations

SINGAPORE – Friendster’s parent company MOL Global has announced the immediate appointment of Craig White as president of global operations.

Ruder Finn Singapore secures Tsao Foundation

SINGAPORE - Ruder Finn Singapore has been appointed by the Tsao Foundation as its PR agency for a two-year period.

CASE STUDY: How Iskandar Malaysia became a viable investment opportunity

MALAYSIA - Financial district Iskandar Malaysia set out to attract investors as it aims to be a thriving city in its own right by 2025.

OgilvyOne’s award-winning Pacquiao campaign for Nike

MANILA – OgilvyOne has added more award silverware for its Nike ‘Train to Win’ digital campaign featuring boxing legend Manny Pacquiao.

How to generate quality leads at low cost via search

SINGAPORE – Purpleclick founder and CEO Leonard Tan offers advice to marketers looking to generate highly qualified leads at a lower cost through search.

Air Asia looks to monetize its media assets

KUALA LUMPUR - AirAsia has appointed PHAR Partnerships as its exclusive media and sponsorship sales agency.

Innity ranks well in latest comScore report

KUALA LUMPUR – Innity ranked highly in comScore’s latest reports revealing the top ad networks in the region.

Ad2One partners with Unseen TV

SINGAPORE – Unseen TV and Ad2one have joined forces to launch services to clients and agencies across Asia-Pacific.

Twelve Media opens shop in Singapore

SINGAPORE - OOH media solution company Twelve Media has opened an office in Singapore.

CASE STUDY: Pantene Malaysia's 14-day transformation challenge

MALAYSIA - Pantene, in partnership with Starcom MediaVest Group, set out to position the haircare brand as a solution for damaged hair problems.

OMD Thailand appointed AOR for instant coffee brand

BANGKOK - OMD Thailand has been appointed media agency-of-record for Super Coffeemix, a popular instant coffee brand, after a pitch involving incumbent agency ZenithOptimedia.

Gleamedia appoints business development executive in Singapore

SINGAPORE – Outdoor media specialist Gleamedia has appointed Celestina Kweng as business development executive.

Pinder leaves Publicis as Naouri takes top ad role

GLOBAL - Richard Pinder, the chief operating officer of Publicis Worldwide, has left the advertising network after five years in the role.

MediaCorp picks up LTA outdoor contract

SINGAPORE - Land Transport Authority (LTA) has awarded its seven-year outdoor media contract to MediaCorp at a total licence fee of US$33 million payable to LTA over the contract period.

Lilit Reyes exits DDB Philippines

MANILA - Lilit Reyes has resigned from DDB Philippines, with a number of other creatives also thought to have left the agency.

MediaCorp announces Viewers Choice winners

SINGAPORE - Following seven weeks of viewer voting via SMS, the results of MediaCorp’s annual Viewers’ Choice 2010 saw MCYS and Pepsico International taking top local and international spots respectively.

Petronas finally appoints creative agencies

KUALA LUMPUR – Petronas has issued a statement announcing that Leo Burnett and DNA have been awarded the petrol giant’s ATL and BTL creative work respectively.

Saatchis Singapore fosters ties with Hyper Island

SINGAPORE – Saatchi & Saatchi Singapore is forging a relationship with digital educators Hyper Island, starting with an open event at the agency’s offices here.

Leo Burnett, Arc Worldwide Manila hires chief digital officer

MANILA - Leo Burnett and Arc Worldwide Manila has announced the appointment of Paul John Peña as chief digital officer.

McCann Erickson Malaysia’s work for New Straits Times wins big at AdFest

KUALA LUMPUR - McCann Erickson Malaysia’s New Straits Times (NST) 'Perspectives' campaign scooped a number of awards at AdFest.

Petronas selects Zenith for media duties

KUALA LUMPUR - Petroliam Nasional Berhad (Petronas) has appointed Zenith Media as its media buying agency under a two-year contract that starts from 1 April 2011.

The Sample Store appoints Ad2One for digital sales

SINGAPORE - The Sample Store has appointed Ad2One Singapore to support their digital sales operations.

Pat Lim and Ray Pak exit Briq Communications

SINGAPORE – Briq announced today that managing director Pat Lim and executive director of new media Ray Pak have resigned from the company to pursue their respective personal interests.

Carat Malaysia appoints general manager

KUALA LUMPUR - Carat Media Malaysia has announced the appointment of Fan Chen Yip as the agency’s new general manager, a promotion from group account director.

Image Creative appoints PurpleClick Media for second year

SINGAPORE - Image Creative Design, Singapore’s leading interior design company, has renewed its search marketing campaign with PurpleClick Media, as a continuation from the previous successful campaign.

CASE STUDY: NagaDDB sells Blackberry to Malaysia's youth

KUALA LUMPUR – While Blackberry has built its reputation for being a business smartphone, NagaDDB helped increase its appeal to the tech-savvy youth market.

BBH Asia-Pacific taps underwater media for Museum campaign

SINGAPORE – Weathered sails and underwater ads form part of a new outdoor campaign for an exhibition at Marina Bay Sands’ new Art Science museum.

FutureLab Asia wins community management duties for key J&J brands

KUALA LUMPUR - Johnson & Johnson Malaysia has handed community management responsibilities for brands Johnson's Baby, Johnson's Body Care, Clean & Clear and Carefree to FutureLab Asia.

Johnson & Johnson Vision Care turns to Facebook for Acuvue

SINGAPORE - Johnson & Johnson Vision Care has launched an 'I love this feeling' integrated campaign with Facebook as the key medium.

Clear Channel Singapore adds Michele Low to planning team

SINGAPORE - Clear Channel Singapore has strengthened its sales, marketing and campaign planning team with the hire of Michele Low.

SPH reality contest The Pitch gains momentum

SINGAPORE – Some 180 professionals from 80 advertising agencies attended the briefing for The Pitch - a new reality contest by SPH that challenges advertising agencies to come up with their strategic and creative best through an integrated media campaign to pitch for a real account.

PHD Thailand retains Enesis

BANGKOK - PHD Thailand has won the media contract for Enesis Group for the seventh year running.

ZenithOptimedia wins WDA media AOR

SINGAPORE – ZenithOptimedia has been appointed the media AOR for Singapore Workforce Development Authority (WDA).

Iris Singapore promotes Jimmy Lee to creative group head

SINGAPORE - Iris Singapore has promoted Jimmy Lee to creative group head after two-and-a-half years at the agency as senior art director.

Giant mosquitoes star in NEA’s new anti-dengue campaign

SINGAPORE - The National Environmental Agency (NEA) has launched a major campaign from agency ADK across TV, radio, print and out-of-home (OOH) highlighting the dangers of mosquito-borne dengue fever.

Y&R Singapore strengthens retail marketing business

SINGAPORE - Y&R Singapore is strengthening its client offering with multiple new hires focused on the retail marketing elements of its business.

Pernod Ricard, TBWA launch second Martell photography contest

SINGAPORE – Pernod Ricard and TBWA Group Singapore have unveiled the second annual Icon de Martell Cordon Bleu photography award.

Grey Group Thailand appointed AOR for DSG diaper brand Certainty

BANGKOK – Grey Group Thailand has picked up the total communications mandate for Certainty disposable diapers.

Innity launches his and hers online advertising networks

KUALA LUMPUR – Online interactive marketing provider Innity has launched two networks, Engage Him and Engage Her, for marketers to target different genders.

M&C Saatchi Malaysia opens digital arm M&C Saatchi-i

KUALA LUMPUR - M&C Saatchi Malaysia has launched its new digital arm, M&C Saatchi-i.

Nerf Creative wins Frasers Centrepoint Homes

SINGAPORE - Nerf Creative has won the creative business for Frasers Centrepoint Homes, following a three-way pitch.

Campaigns & Grey Philippines wins Boehringer Ingelheim's Dulcolax business

MANILA - Pharmaceutical company Boehringer Ingelheim has appointed Campaigns & Grey Philippines to handle the creative for its laxative brand, Dulcolax.

BBH, The Mill launch post production joint venture

SINGAPORE – Leading digital, visual effects and post-production studio The Mill has joined hands with BBH Asia-Pacific to set up a post-production joint venture called The Mill@BBH.

AFF Suzuki Cup 2010 draws record 192 million viewers

SINGAPORE – The Asean Football Federation (AFF) Suzuki Cup has drawn in record audiences in Indonesia, Malaysia, the Philippines and Vietnam

CASE STUDY: UM Malaysia employs avatars to drive RHB online banking

KUALA LUMPUR – UM Malaysia employed a number of cute alien-like avatars to take to the streets of KL, ultimately creating viral awareness and driving customers to RHB’s online banking proposition.

SPH challenges advertising agencies with The Pitch

SINGAPORE – Singapore Press Holdings (SPH) has initiated a contest dubbed 'The Pitch' that encourages advertising agencies to come up with their best works on a strategic and creative perspective.

Wild Advertising creates campaign for SPH ad contest The Pitch

SINGAPORE – To push its new reality ad contest, The Pitch, Singapore Press Holdings (SPH) has partnered with local ad agency Wild for a creative campaign.

Tequila Digital Singapore appoints technical lead

SINGAPORE – Tequila Digital has appointed Takanori Iseki as the agency’s technical lead.

CASE STUDY: Euro RSCG brings Medal of Honour to life for EA Singapore

To launch the Electronic Arts (EA) Singapore's Medal of Honour game in Singapore, the game publisher roped in the help of Euro RSCG.

Trend Micro appoints Fleishman-Hillard Singapore as AOY

SINGAPORE – Internet content security company Trend Micro has appointed Fleishman-Hillard as its public relations agency of record in Singapore.

Aussie Fruits tells product story with poster series in Vietnam

HO CHI MINH CITY - TBWA Vietnam has launched a new campaign for Australian fresh fruits importer Aussie Fruits in Vietnam.

JWT Bangkok strengthens creative management team

BANGKOK – JWT Bangkok has promoted Satit Jantawiwat to ECD and hired Ekalak Voranartpankul as digital creative director

Emirates appoints Iris Singapore for through-the-line activities

SINGAPORE – Iris has won the TTL retainer for Emirates in Singapore, following a competitive pitch against an undisclosed number of agencies.

Appio Labs opens office in Singapore

SINGAPORE – Mobile app-developer Appio Labs has opened an office in Singapore to develop apps that are an integral part of its clients’ business operations.

Hill & Knowlton Singapore hires crisis communications, digital heads

SINGAPORE - Hill & Knowlton has appointed Loh Hui Yin to head of crisis communications and Adrian Heng to head of digital.

OMD Singapore wins Health Promotion Board

SINGAPORE – OMD Singapore has been appointed to handle media duties for the Health Promotion Board Singapore, starting April 2011.

SPENA’s ONE HD ascends to top spot among Malaysian HD channels

KUALA LUMPUR – In a mere four months, SPE Networks – Asia’s (SPENA) ONE HD has established itself as the leading high-definition (HD) channel in Malaysia, beating out 11 other such channels in the Astro network.

Yahoo launches celebrity style guide with P&G in Indonesia

JAKARTA – Yahoo has partnered with Procter & Gamble to launch its first custom branded site in Indonesia.

The Leading Edge appoints client service director in Singapore

SINGAPORE - Research and strategy consultancy The Leading Edge has appointed Alena Rossini as client service director.

Mediabrands appoints regional master data steward

SINGAPORE – Mediabrands has appointed Aloun Liu who will play a key role in the aggregation of information across the company.

Malaysia Airlines portal gets revamp as one-stop travel website

MALAYSIA – A joint project by XM-JWT Malaysia and Malaysia Airlines has ushered in a redesigned Malaysiaairlines.com website that aims to be a one-stop travel site for its customers.

Online travel agent Expedia ventures into Southeast Asia

SINGAPORE – As part of its expansion efforts, online travel firm Expedia has embarked on its first venture into Southeast Asia with the launch of its new Singapore website Expedia.com.sg.

Neal Estavillo tapped to head MediaCom Malaysia

MALAYSIA – MediaCom has appointed industry veteran Neal Estavillo as the new managing director for its Malaysian office.

Ruder Finn promotes Yu to GM Singapore

SINGAPORE – Yu Poh Leng has been named general manager of Ruder Finn Singapore, less than six months after she joined as VP.

XM-Asia adds Aman Singh, Vincent Ng to analytics team mix

SINGAPORE – XM-Asia has rolled out the welcome mat for Aman Singh and Vincent Ng as they join the digital agency’s analytics practice, effective immediately. Both will be based in Singapore and report to Vince Lui, managing partner at XM-Asia.

PHD Singapore wins Hotels.com account

SINGAPORE – PHD Singapore has been appointed to the Hotels.com business for markets in Asia.

BBDO Proximity hires head of CRM strategy

SINGAPORE - Elizabeth Pinfold has been hired as head of CRM strategy at BBDO Proximity.

Leo Burnett Singapore hires four to creative team

SINGAPORE – Leo Burnett Singapore has boosted its creative team with Steve Kyriakou named senior copywriter, Jae Soh named senior art director, Colin Koh appointed copywriter and Henry Soon as digital art director.

Anthem Singapore boosts strategic and creative team

SINGAPORE – Anthem Singapore has appointed Sarah Chew as client services director and Zulkarnian Hassan as design director.

Y&R Philippines wins Rebisco global branding work

MANILA – Y&R Philippines has won the business to create a new global brand for Republic Biscuit Corporation (Rebisco).

UPDATE: Bates 141 appoints Patrick Leclercq as chief strategist

SINGAPORE – Following John Ng’s appointment to the position of MD Bates 141, Patrick Leclercq has also joined the team to boost its digital offering.

June Wee returns to TBWA as account director

SINGAPORE - June Wee has returned to TBWA Singapore as account director.

Futurelab appoints 7-Eleven Malaysia’s social and digital business

KUALA LUMPUR – Futurelab has been appointed to manage 7-Eleven Malaysia’s social and digital duties.

Susanna Lee replaces Ken Mandel at Yahoo

SINGAPORE – Susanna Lee takes over Ken Mandel’s position following the announcement of his departure

Lowe's OPEN wins Papa John’s and Allied Bank Credit Cards

MANILA - Lowe & Partners’ retail marketing agency has added two new clients to its roster.

Y&R Thailand flushes germs out in LG campaign

BANGKOK – Y&R Thailand has unveiled its latest campaign for LG, promoting the germ-busting qualities of its Inverter V 4AD air-conditioning systems.

JWT Singapore beefs up its planning and creative divisions

SINGAPORE – JWT Singapore has bolstered its planning and creative teams with three appointments, including Michael Chadwick, Mollie Hill and Alan Leong, effective immediately.

Lucas Chow steps down as CEO at MediaCorp

SINGAPORE – MediaCorp today announced that CEO Lucas Chow would be stepping down from his post effective on 31 July 2011.

FutureLab launches social TV network URBN TV

KUALA LUMPUR - FutureLab Asia has launched URBN TV, a social TV Network with three new shows on food, art and fashion.

Celestial Pictures expands its reach in Indonesia with AORA

JAKARTA - Celestial Pictures, the Chinese content company and operator of regional pay-TV channels, announced today the signing of a carriage deal with AORA, a newly launched national satellite television provider in Indonesia.

Hans Lee returns to JWT as associate CD in Malaysia

KUALA LUMPUR - Edwin Leong, deputy chairman and ECD at JWT Malaysia, has announced the appointment of Hans Lee to the role of associate creative director, partnering with creative group head MayLing Yong.



Mövenpick picks Creo Adworld for Heritage Hotel Sentosa

SINGAPORE - Creo Adworld has won the branding duties for the new Mövenpick Heritage Hotel Sentosa opening in March 2011. The agency won the account after a competitive pitch against several other contenders.

Richard Copping joins Ogilvy Asia-Pacific

SINGAPORE - O&M has hired Richard Copping to the position of regional creative director.

Christina Vacharanetr appointed MD of Maxus Thailand

BANGKOK - Maxus has named Mindshare's Christina Vacharanetr managing director of its Thailand office.

Y&R Philippines helps Maynilad Water set Guinness World Record

MANILA - Y&R Philippines has helped Maynilad Water Services set a new Guinness World Record.

TBWA Vietnam helps Saigon Creative Mornings launch speaker series

HO CHI MINH CITY– TBWA Vietnam is supporting Saigon Creative Mornings, a non-profit enterprise, to help build the creative community in Vietnam.

Wunderman Singapore promotes Nimesh Desai to GM

SINGAPORE – Nimesh Desai has been promoted to general manager of Wunderman Singapore, effective immediately.

Tourism Malaysia selects its five agencies

KUALA LUMPUR - Five Malaysian advertising agencies have been awarded advertising contracts by Tourism Malaysia for the 2011 to 2013 period.

Y&R Indonesia appoints client services director

JAKARTA - Y&R Indonesia has appointed Eliza Fazia as client services director.

Burger King rolls out new videos for 'Never chicken out' campaign

SINGAPORE – Burger King has released five new instructional videos under its 'Never chicken out' campaign

Lee Hwa Jewellery retains Fulford PR

SINGAPORE – Lee Hwa Jewellery has appointed Fulford Public Relations to handle its public relations business for the fifth year running.

Tourism Malaysia expected to toe 12 February deadline

KUALA LUMPUR – The Tourism Malaysian creative pitch is expected to conclude on 12 February after months of controversy.

CASE STUDY: Bacardi get creative despite alcohol ad laws in Thailand