Staff Reporters

Editors from our sites around the world report from Cannes midway through the festival.

A Chinese court has handed down a life sentence to WPP's former ad-buying chief for China, Di Fei, following a $176 million bribery scandal.

AIA is looking to reframe insurance as an act of love, rather than a numbers-driven purchase, with an emotional father-son story from BBDO Hong Kong.

The supermarket’s new campaign highlights a stress-free haven of low prices you never have to chase.

Singapore maintained its momentum through Vaseline Verified by Ogilvy picking up six Lions on day four, but still no Grand Prix win for APAC.

New Omnicom Media research shows poor ads damage brand perception, highlighting the need for continuity, context, and craft in APAC advertising.

Bookmark this page to keep track of the outstanding Grand Prix winners from the 73rd Cannes Lions Festival.

Under new partnership with The Brief Media Company Campaign will enter Poland, the Czech Republic, Slovakia, Hungary and Romania.

Are you in Cannes looking for events that relate to Asia's uniques marketing and advertising challenges? Check-out this list of what's happening.

Joy Communications, Manulife, Weber Shandwick, Vayner, M&C Saatchi, OMD Australia, Cheil Indonesia, Huella, DO.Asia, Ominom Oceania, Ogilvy, David Jones, Jaywing, Edelman, Microsoft, Yango kick off this week's roundup of exits, appointments and industry wins.

Singapore leads the region for shortlist nominations, while Australia is a powerhouse in health & wellness and Japan anchors the craft and design categories.

What's the one word missing from Pride marketing today?

Shinsuke Sawasaki and Angie Tijam-Tohid predict the six campaigns they believe are worthy of earning a Lion.

He once dreamed of being an Australian bush firefighter – today, the designer finds other avenues for risk-taking

As brands hunt for growth beyond mature markets, 88Percent will rally around the Global Majority, with Campaign Asia-Pacific hosting a fireside conversation with former Mastercard CMO Raja Rajamannar.

Five industries in fifteen years, from daily-deals e-commerce to Vietnam's biggest jeweller—Long Tran keeps reinventing himself, and dragging the standard of Vietnamese retail marketing up with him.

The 36-year-old chief creative officer leads with a 'mamba' mentality, propelling nearly every agency he touches into MVP status.

Can fragmented physical media become just as buyable and measurable as its digital equivalent? Mehul Mandalia is ready to rise to the challenge, betting his deep experience as a revenue driver will pay off yet again.

An ex-journalist turned founder, Ryu built Team Cookie from the ground up, competing with and winning against larger, network-backed firms across APAC.

Dissatisfied with the experience of working at leading agencies, Kevin Vincent Julian started his own to find a better way of doing things.

A performer and champion of creativity, Marian Esperanza Magturo has driven significant growth in two key accounts by refusing to accept business as usual.

Marcus Pousette's commitment to a thriving ad-tech supplier ecosystem goes hand in hand with his dedication to improving representation in the industry.

As AI reshapes the industry, Lara Hewitt exemplifies a new generation of talent leader who keeps humanity at the fore while never losing sight of results.

Putting AI at the heart of a refreshed and revitalised strategy function is helping Lawry Chen bring global clients into Havas China—and take Chinese brands to the world.

Mohan has propelled MiQ India into the company’s fastest-growing global market through advanced video solutions and major agency partnerships.

A one-of-a-kind, self-styled 'PRovocateur', Miuson Chi proudly builds unconventional teams of restless creatives, then gives them the energy and inspiration to take flight.

A China-based communicator who has become fluent in the language of luxury, Patrick Faden has forged new partnerships and extended brand reach through his vision of holistic hospitality.

Her conviction and insistence that social belongs at the centre of business, not as an afterthought, has paid dividends for her business and brand clients alike.

An innovative leader with a global lens, Shen has deveoped a new agency model taking Chinese brands to new heights in international markets.

Peach Natividad-Mariano is a mentor and connector who has helped build BBDO Guerrero into a talent magnet for the region.

AI and hyper-personalisation are enabling Pragathi Aswath to build larger, more imaginative campaigns that deliver for the financial service industry in India.

A standout in south Asia’s gaming industry, Raveen Wijayatilake’s time has finally come as esports’ growing legitimacy as a marketing channel sees the revenue rolling in.

Reema Bhullar went from recruitment to building a new blueprint for how in-house agencies can find and retain leading talent. And she’s far from finished yet.

From medicine to marketing, from Shanghai to Silicon Valley, Humphrey Ho has learned to pivot at every hurdle, pioneering new business models along the way.

Creative maverick Gian Nealega believes that the human spirit is still the only thing that sells as the industry keeps automating.

In the healthcare sector, words carry weight that can impact many lives. Eunice Lum has turned this responsibility into Klick's edge, proving regulated work can still move millions.

Iris Zhang solved a trust deficit by making Chinese tech credible to the West and doubled her practice's revenue doing it.

Under her leadership, she has turned Edelman Australia DXI into the largest-ever regional contributor. Emma Davey's edge is turning data-driven insights into commercial wins.

As Samsung Ads' first external sales hire in the region, Jolene Sng has become an ambassador and advocate for CTV, as well as driving remarkable revenue growth in this nascent category

Eliza Marriott-Smalley watched talented women get pushed out of agency life and refused to call it normal. Breaking the mold, she launched The MC Collective and has retained the same staff from day one.

A mountaineer who has summited five peaks above 5,000 metres, Zhang works best where the playbook runs out—which is exactly why she invented a strategy role that didn't exist.

A brand refresh that smashed targets has set a new blueprint for excellence at Tourism Australia, all part of Samantha Heckendorf’s deep affinity for how her country tells its story to the world

Padel and pickleball help her bond with her teams, but the real power behind Serena Gao’s leadership lies in her faith in independent journalism as a revenue driver

He set out to be a newspaper reporter. Instead, Dean Bernales built the only Philippine PR agency under five years old to crack the country's top 10—and grew fastest exactly when funding dried up.

The architect of VCCP's acquisition of GOVT has built a new regional contender, determined to flex its newfound strength for further growth.

From account executive to general manager by 38, Cassidy Meredith’s drive to win carried the agency through turbulence, but his deeper commitment to people made it stronger—and the numbers prove it.

Azra became the agency’s youngest and first female chief operating officer and an equity holder, rare in a region dominated by family-run leadership.

From a no-capital startup to one of Sri Lanka’s largest independent creative networks, Jeger has built DC Group by challenging traditional agency models and betting on platform-first thinking.

Through hard work and extensive travel, Harling has developed Virtus Asia into a healthy cross-border business serving more than 25 brands.

At Jio Creative Labs, Kondekar has helped shift the company from a production-led model to a full-service brand partner, driving growth across 40 new brands while strengthening long-term client relationships.

After a decade in wine and spirits, Tomasi founded marketing consultancy Corsika and has since helped brands like Cosentino elevate their strategies.

A culture-first leader with a reputation for growing revenues, Jake Habitan is pioneering AI use and diversity in procurement—when he’s not travelling to every corner of the Philippines

Alexander de Leon has unified regional marketing, shifted spend to brand and AI, and has grown the Singapore market to record highs—earning a mandate to lead enterprise-wide transformation.

The online gaming platform announces exclusive partnership with youth advertising platform to bring safe ads to the next generation.

Part of the 'Go Anywhere' campaign, which previously offered experiences in South Africa and in Turkey

Spark Foundry scooped two Golds and walked away with multiple wins at Campaign Asia-Pacific's inaugural Media Awards. See who else took home the metals.

Wolf BKK's Torsak Chuenprapar and Medialand Digital Strategy's Vicky Lee spotlight campaigns they believe have the mettle to turn heads and win metal this year.

Chinese-owned FlareFlow inks 16-title AI-powered microdrama franchise with Neymar, timed to ride the global momentum of the FIFA World Cup.

See which homegrown icons and global tech players won over Indonesian consumers in Campaign's latest research with YouGov.

VML, Pizza Hut Singapore, BYD, Hakuhodo India, GrowthOps, Tag, Virgin Active, Meta, WPP Creative, Mars India, Mars Wrigley and Kellanova, Publicis Chemistry Malaysia and Omnicom Oceania in this week's roundup of exits, appointments and business wins.

The creative director on the four standout campaigns she predicts will bring glory to the region.

CAMPAIGN CONNECT PHILIPPINES SHORTS: Dailymotion’s Paula Abjelina says marketing plans have been a 'series of educated guesses' for decades. With AI, it's time to end the creative and media guesswork.

Nine campaigns from Asia Pacific are in the running for Cannes Lions highest honours.

Tokyoite Aoi Nameraishi shares her love for Eiko Ishioka, sushi and Keeping Up With The Kardashians.

CAMPAIGN CONNECT PHILIPPINES SHORTS: Neil Trindad argues the most influential brands address needs above sales.

The PR Awards Asia-Pacific's 25th anniversary celebration concluded in Hong Kong on June 9 in a night of vibrant celebration.

The Campaign AOY Awards marks its 33rd edition by recognising the leaders, brands, and campaigns that defined the year across local and global markets.

Science student turned art director, dog lover, tattoo collector and aspiring solo traveller—Michelle Fu takes on our 11-question challenge.

From Hyundai and Samsung to Nike, Adidas and Coca-Cola, here's the work catching our eye—with more to come.

Agoda, Mandai, VML MNL, Omnicom Media, Ikea, Dentsu Vietnam, Omnicom Media China, Ember42, Bastion, VaynerMedia Japan, Moonfolks, Initiative Australia, Ginkgo Communications, Aleph, Havas Media Network India, and Uber and more to come in this week's industry appointments and account wins.

WPP CEO is opening speaker on Campaign’s programme of editorial and partner events that runs at Canopy by Hilton Cannes during Lions.

Here's group ECD Asheen Naidu's Cannes picks.

Take a look at the work from Fujifilm via Omnicom Health.

UltraSuperNew's Marc Wesseling picks the APAC campaigns that stand a good chance of winning a Lion.

Zhao’s promotion underscores OM China’s pivot to becoming a growth partner in China’s fast evolving digital commerce landscape.

The work, created by Ogilvy Ho Chi Minh City, brings the iconic Coke silhouette to dining tables around the region.

Age verification is now mandatory for social platforms including Instagram, TikTok, and YouTube under the Online Safety Act.

Gut Asia's Ernest Chin picks standout campaigns that have the best prospects at this year's Cannes Lions.

Patricio De Matteis is no stranger to the business or the region.

Unilever ANZ, Think HQ, Bastion Aotearoa, APRW, AS Watson, Havas Play Hong Kong, Charles & Keith, Dentsu India and Ogilvy China and Australia in this week's roundup of exits, appointments and business wins.

It takes a certain creative confidence to sell the 6.6 sale with kisses and pure, uncut absurdity.

The veteran marketer leaves after nearly seven years spent modernising the retailer's customer ecosystem and driving its digital retail strategy.

From Kpop-themed rooms in Osaka to a campaign that cracked open Marriott Bonvoy to new-gen travellers, Toomey is rewiring what loyalty means across 22 markets.

The marketer who took HDFC Bank to the top of India's most valuable brands ranking and to 56th globally, Santhanam, is proving that financial services and bold marketing are not mutually exclusive.

The youth-focused retailer is looking to the long term with a focus on growing its own IP and turning members into fanatics, driven by a visionary CMO who is casually breaking sales records.

As CCO, Roman Rasinger has helped drive Aldi China’s commercial turnaround and sharpen its value retail positioning in the Chinese market.

In capturing collapsing audience attention spans, Ruchira Jaitly has distilled a marketing strategy that has sealed her place as one of India's most highly respected brand advocates.

From securing Nongfu Spring's sole Hong Kong distribution to overhauling e-commerce and CRM across 38 brands, Lung intends to modernise Uni-China's infrastructure.

From YouTube Brandcast stages to local running clubs, Lien wants Decathlon Taiwan to be known as a brand that meets its community where it lives and moves.

Abdul Sani has not only managed one of ASEAN’s major bank brands for years, but continues to innovate through purposeful partnerships to improve its reputation.

As MoMo prepares for an IPO, co-founder and CEO Manh Tuong Nguyen is accelerating profitability and AI adoption, transforming Vietnam's fintech unicorn into a super app serving more than 30 million users.

By reinventing Central and Robinson as a digitally fluent, AI-driven retail force with celebrity pull and record footfall, Chirathivat earns her spot on the 2026 Power List.

Cao brings tech-driven experiences and smart commercial partnerships together to take destination marketing in Vietnam from postcard-pretty to participatory.

Trinidad has pushed GCash beyond payments, using inventive, trust-led marketing and real-world use cases to further embed the super-app into everyday Filipino life.

Kono returns to the Power List for the seventh consecutive year, a standout feat for the Japan marketer.

Haysom has had a standout year at Suncorp, where her leadership has lifted customer satisfaction, driven policy growth, and delivered more than 30 major industry awards.

Widely regarded as a media icon in the Philippines, Maralag has led the transformation of the country’s foremost broadcaster into a commercially thriving multi-platform powerhouse.

Dang has spent eight years making sure that when an Indian family breaks ground on their once-in-a-lifetime home, UltraTech is the cement brand they trust.

Menon has mastered the art of marketing to the “many Indias”, blending deep local insight with bold, culture-shaping brand strategy at PepsiCo Foods.

Qu initiated a root-and-branch reform of the China marketing practice at the global FMCG group, contributing to market outperformance and an impressive haul of industry accolades.