Can an instant camera fix Gen Z's selfie problem?
Take a look at the work from Fujifilm via Omnicom Health.
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2026 Cannes Contenders: UltraSuperNew co-founder places his bets
UltraSuperNew's Marc Wesseling picks the APAC campaigns that stand a good chance of winning a Lion.
Omnicom Media names Joey Zhao as new China CEO
Zhao’s promotion underscores OM China’s pivot to becoming a growth partner in China’s fast evolving digital commerce landscape.
Coca-Cola turns its iconic bottle into chopsticks for Southeast Asia
The work, created by Ogilvy Ho Chi Minh City, brings the iconic Coke silhouette to dining tables around the region.
Malaysia enforces social media ban for children under 16
Age verification is now mandatory for social platforms including Instagram, TikTok, and YouTube under the Online Safety Act.
2026 Cannes Contenders: Gut creative predicts APAC hopefuls
Gut Asia's Ernest Chin picks standout campaigns that have the best prospects at this year's Cannes Lions.
Accenture Song brings back founding member to lead Southeast Asia
Patricio De Matteis is no stranger to the business or the region.
Move and win roundup: Week of June 1, 2026
Unilever ANZ, Think HQ, Bastion Aotearoa, APRW, AS Watson, Havas Play Hong Kong, Charles & Keith, Dentsu India and Ogilvy China and Australia in this week's roundup of exits, appointments and business wins.
This wildly odd TikTok shop ad might just work
It takes a certain creative confidence to sell the 6.6 sale with kisses and pure, uncut absurdity.
FairPrice marketing chief Alvin Neo steps down
The veteran marketer leaves after nearly seven years spent modernising the retailer's customer ecosystem and driving its digital retail strategy.
Asia-Pacific Power List 2026: John Toomey, Marriott
From Kpop-themed rooms in Osaka to a campaign that cracked open Marriott Bonvoy to new-gen travellers, Toomey is rewiring what loyalty means across 22 markets.
Asia-Pacific Power List 2026: Ravi Santhanam, HDFC Bank
The marketer who took HDFC Bank to the top of India's most valuable brands ranking and to 56th globally, Santhanam, is proving that financial services and bold marketing are not mutually exclusive.
Asia-Pacific Power List 2026: Robin Liu, Miniso
The youth-focused retailer is looking to the long term with a focus on growing its own IP and turning members into fanatics, driven by a visionary CMO who is casually breaking sales records.
Asia-Pacific Power List 2026: Roman Rasinger, Aldi China
As CCO, Roman Rasinger has helped drive Aldi China’s commercial turnaround and sharpen its value retail positioning in the Chinese market.
Asia-Pacific Power List 2026: Ruchira Jaitly, Diageo India
In capturing collapsing audience attention spans, Ruchira Jaitly has distilled a marketing strategy that has sealed her place as one of India's most highly respected brand advocates.
Asia-Pacific Power List 2026: Agnes Lung, Uni-China
From securing Nongfu Spring's sole Hong Kong distribution to overhauling e-commerce and CRM across 38 brands, Lung intends to modernise Uni-China's infrastructure.
Asia-Pacific Power List 2026: Abby Lien, Decathlon
From YouTube Brandcast stages to local running clubs, Lien wants Decathlon Taiwan to be known as a brand that meets its community where it lives and moves.
Asia-Pacific Power List 2026: Abdul Sani Abdul Murad, RHB Banking Group
Abdul Sani has not only managed one of ASEAN’s major bank brands for years, but continues to innovate through purposeful partnerships to improve its reputation.
Asia-Pacific Power List 2026: Manh Tuong Nguyen, MoMo
As MoMo prepares for an IPO, co-founder and CEO Manh Tuong Nguyen is accelerating profitability and AI adoption, transforming Vietnam's fintech unicorn into a super app serving more than 30 million users.
Asia-Pacific Power List 2026: Rvisra Chirathivat, Central and Robinson
By reinventing Central and Robinson as a digitally fluent, AI-driven retail force with celebrity pull and record footfall, Chirathivat earns her spot on the 2026 Power List.
Asia-Pacific Power List 2026: Ngan Ha Cao, Sun Group
Cao brings tech-driven experiences and smart commercial partnerships together to take destination marketing in Vietnam from postcard-pretty to participatory.
Asia-Pacific Power List 2026: Neil Trinidad, GCash
Trinidad has pushed GCash beyond payments, using inventive, trust-led marketing and real-world use cases to further embed the super-app into everyday Filipino life.
Asia-Pacific Power List 2026: Naho Kono, Rakuten Group
Kono returns to the Power List for the seventh consecutive year, a standout feat for the Japan marketer.
Asia-Pacific Power List 2026: Mim Haysom, Suncorp
Haysom has had a standout year at Suncorp, where her leadership has lifted customer satisfaction, driven policy growth, and delivered more than 30 major industry awards.
Asia-Pacific Power List 2026: Lizelle G. Maralag, GMA Network
Widely regarded as a media icon in the Philippines, Maralag has led the transformation of the country’s foremost broadcaster into a commercially thriving multi-platform powerhouse.
Asia-Pacific Power List 2026: Ajay Dang, UltraTech Cement Limited
Dang has spent eight years making sure that when an Indian family breaks ground on their once-in-a-lifetime home, UltraTech is the cement brand they trust.
Asia-Pacific Power List 2026: Saakshi Verma Menon, PepsiCo
Menon has mastered the art of marketing to the “many Indias”, blending deep local insight with bold, culture-shaping brand strategy at PepsiCo Foods.
Asia-Pacific Power List 2026: Shamus Qu, Mondelez China
Qu initiated a root-and-branch reform of the China marketing practice at the global FMCG group, contributing to market outperformance and an impressive haul of industry accolades.
Asia-Pacific Power List 2026: Shazlina Mohd Suffian, Maybank
Nearly three decades at one bank, one guiding philosophy, and a brand worth billions—Suffian makes a smashing debut on Campaign's PowerList.
Asia-Pacific Power List 2026: Stephanie Ng, HSBC
Ng has continued to sharpen HSBC’s global marketing strategy through affluent-focused campaigns, large-scale thought leadership initiatives, and a stronger emphasis on measurable business impact.
Asia-Pacific Power List 2026: Stuart A Spencer, AIA
Spencer has helped reposition AIA’s marketing around everyday health, combining purpose-led storytelling and large-scale wellness initiatives to drive both business growth and cultural relevance across the region.
Asia-Pacific Power List 2026: Suhayl Limbada, KFC India
The marketer behind KFC Thailand’s most awarded run, including its first Cannes Gold Lion, Limbada now leads KFC India, one of the brand’s fastest-growing markets globally.
Asia-Pacific Power List 2026: Susan Coghill, Tourism Australia
In a category prone to short-termism, Susan Coghill has played the long game for Brand Australia—and she’s winning at it.
Asia-Pacific Power List 2026: Suzana Ristevski, Google
Ristevski has sharpened Google Australia’s marketing approach around effectiveness, behavioural insight, and AI-enabled transformation, reshaping how teams work in a more automated era.
Asia-Pacific Power List 2026: Yannis Dramis, Nestlé
Dramis is accelerating the brand’s digital transformation in Vietnam through AI-powered marketing, in-house creative innovation, and data-led efficiencies.
Asia-Pacific Power List 2026: Allen Cai, Nestlé China
Cai is leading Nestlé China through an ambitious reinvention, using data, cultural partnerships, and social-first marketing to make one of the world’s largest FMCG portfolios resonate with a younger generation of Chinese consumers.
Asia-Pacific Power List 2026: Alvin Neo, Fair Price Group
Reshaping Singapore’s largest supermarket chain, Neo balances inflation pressures with retail transformation, overseeing everything from value-driven campaigns to digitally enabled store concepts.
Asia-Pacific Power List 2026: Amalia Sarah Santi, Paragon
Amalia Sarah Santi leads some of Indonesia’s most respected beauty brands, incorporating science-backed solutions and AI to position the company at the forefront of innovative tech.
Asia-Pacific Power List 2026: Ananditha Mayasari, Kopi
Under Mayasari’s user-centric focus, Kopi Kenangan is embracing both its online and offline platforms and innovative IP to create memorable experiences for its customers.
Asia-Pacific Power List 2026: Andi Renreng, Xiaomi Indonesia
Andi Renreng’s bold storytelling abilities is a testament to his career. Under his leadership as Marketing Director, Xiaomi plans to expand its retail footprint in Indonesia this year, surpassing its 200th store.
Asia-Pacific Power List 2026: Angelina Villanueva
Villanueva has helped shape McDonald’s regional marketing strategy around fandom, nostalgia, and participation, creating culturally resonant campaigns that balance regional scale with local relevance across Asia.
Asia-Pacific Power List 2026: Axton Salim, Indofood
Salim’s passion to turn grassroots Indonesian food culture into scalable national and international innovation has solidified Indofood’s pop culture status as a home staple in kitchens around the world.
Asia-Pacific Power List 2026: Candice Iyog, Cebu Pacific
Candice Iyog has been the marketing mind behind Cebu Pacific for over two decades, proving both longevity and momentum in building one of ASEAN's strongest airline brands.
Asia-Pacific Power List 2026: Danielle Jin, Visa
Blending commercial instinct with purpose-driven leadership, Jin is redefining customer engagement at Visa while championing innovation and inclusion.
Asia-Pacific Power List 2026: Edward Bell, Cathay Pacific
With Skytrax success and Olympic partnerships, Bell has propelled Cathay Pacific to new heights, driving brand innovation and a stronger emotional connection with consumers worldwide.
Asia-Pacific Power List 2026: Haymans Fung, Standard Chartered
A bevvy of metals, effective campaigns that are data-led and culturally attuned, and a vast career built on driving commercial success, Fung earns her seat in the class of 2026 Top 50 APAC marketers.
Asia-Pacific Power List 2026: Hikaru Adachi, FamilyMart
The architect of FamilyMart's transformation from convenience retailer to pop-culture destination, Adachi is a sustainability champion and helps make one Japan's most ubiquitous store chains genuinely exciting.
Asia-Pacific Power List 2026: Jan-Paul Jeffrey, Spotify
Jeffrey has helped cement Spotify’s leadership across Asia through fan-first campaigns, creator-led experiences, and purpose-driven programmes that turn music fandom into measurable impact.
Asia-Pacific Power List 2026: Jiunn Shih, Driscoll's
After securing Driscoll’s first global CMO role, Jiunn Shih's masterclass in fresh produce marketing involved open-sourcing the world’s first home-compostable fruit sticker while generously sharing industry insights.
Asia-Pacific Power List 2026: Julie Nestor, Mastercard
Nestor has continued to shape Mastercard’s growth and visibility across the region through a blend of commercially driven campaigns, partnerships, and purpose-led initiatives that place inclusion and human connection at the centre.
Asia-Pacific Power List 2026: Kainaz Gazder, P&G
Gazder has spent nearly three decades helping P&G’s baby care brands resonate across Asia Pacific, combining deep consumer insight, culturally nuanced innovation and purpose-led marketing.
Asia-Pacific Power List 2026: Kate Hornstein, BYD
By trading flashy ads for gritty outback stunts, BYD’s Hornstein helped turn a Chinese EV newcomer into a household name in Australia.
Asia-Pacific Power List 2026: Kenneth Lim, Singapore Tourism Board
It’s no mean feat to cement the Little Red Dot’s image as a travel destination; Lim has achieved that with meaningful partnerships and astute marketing.
Asia-Pacific Power List 2026: Dhiren Amin, Income Insurance
With over 20 years of experience across the FMCG and finance sectors, Dhiren Amin has a natural talent in surpassing organisational growth trajectories.
Asia-Pacific Power List 2026: Diana Boo, Boost
The martech virtuoso has unified the entire Axiata Digital Financial Services portfolio under one brand, helping to deliver higher growth and extended offerings for Boost Bank in 2025.
Asia-Pacific Power List 2026: Lex Bradshaw-Zanger, L'Oréal
Lex Bradshaw-Zanger is evolving beauty marketing across SAPMENA, shaping a new generation of marketers while embedding innovation, diversity, responsibility and entrepreneurship into the industry’s DNA.
Asia-Pacific Power List 2026: Samuel Minns, Levi's
Levi's new head of marketing and brand experience for APAC, Minns is betting on cultural collaborations and experiential activations to drive denim adoption across the region.
Asia-Pacific Power List 2026: Simon Pestridge, Under Armour China
A marketer with experience across sport, culture, and community in multiple markets, Pestridge brings practical market experience and cross-cultural insight to his role leading Under Armour in APAC.
Asia-Pacific Power List 2026: Ronald Wong, TamJai International
Ronald Wong’s leadership is defined by a sharp instinct to align business with culture, embedding TamJai’s flagship brands deep within the community as cultural touchstones.
Asia-Pacific Power List 2026: Daniel Kim, Match Group
An understanding of younger generations and knowing the importance of cultural relevance has seen Tinder become an inclusive brand in Asia under Daniel Kim’s leadership.
Creative Minds: A Myanmar creative on advertising as a gateway to filmmaking
It may not be film, but it satisfies his storytelling itch and it's guided by a younger self’s instinct to create, and to care more openly.
Hong Kong Ballet’s Bruce Lee tribute goes global
Timothée Chalamet might not care about ballet, but Hong Kong Ballet takes the life of Bruce Lee global in a hyper-stylised disco-kung fu production.
The Philippines' top 10 brands 2026
Food, tech, retail and transport—find out which brands won over Filipino consumers in Campaign's latest research with YouGov.
LG brings Korean housewarming culture to Southeast Asia with experiential campaign
With 'Housewarming by LG', the brand is shifting away from traditional showrooms with a campaign that introduces its products through Korean-inspired residential experiences.
APAC consumers more open to using AI-assisted purchasing: report
The Adobe AI & Digital Trends 2026 report also says India is most comfortable with AI agent interactions, Singapore is more cautious, while ANZ leads at identifying high-value use cases.
Move and win roundup: Week of May 25, 2026
TBWA, Droga5, Uber Advertising, Samsonite, Vero, Maker Lab, DDB Singapore, Dentsu Webchutney, Southern Cross Media Austereo and MC&V kick-off this week's roundup of exits, appointments and business wins.
Campaign’s Over Fifty List 2026: Emma Fung, Branded
From launching CNBC Asia to steering Branded through a pandemic pivot and major acquisition, Emma Fung has spent two decades shaping the intersection of brand, culture, and commerce across APAC.
Creative Minds: 'Moana's journey of fighting for her dreams resonates with me'
The Vero Bank creative head finds inspiration in weather, walls, and the world beyond, and dreams of one day travelling it all, even over dinner with Van Gogh.
PR Awards Asia-Pacific 2026 shortlists announced
See who made the cut! Winners will be announced on June 9 at a gala in Hong Kong.
AI answers family calls for dementia patients in South Korea
A.I.ways Call mimics the voices of family members to emotionally support dementia patients and ease caregiver stress, but raises concerns over safety.
Campaign360 in Singapore: 2026 Highlights
APAC’s marketing industry gathers in Singapore for Campaign360, for two days of discussion and debate around AI, creativity, effectiveness and consumer trust.
Women Leading Change Awards 2026: Winners revealed
Check out who took home the top honours at Campaign Asia-Pacific's 10th Women Leading Change Awards, celebrated at a luncheon ceremony in Singapore.
Meta rolls out third-party content block lists to Threads with core brand safety partners
As harmful‑content concerns mount, Meta is tightening brand‑safety controls by extending third-party AI‑driven filters to Threads through major verification partners including DoubleVerify, IAS, Scope3, and Zefr.
Move and win roundup: Week of May 18, 2026
Team Lewis Singapore, Innocean Indonesia, TBWA\Santiago Mangada Puno, Omnicom Advertising, Initiative Australia, Publicis Media and more in this week's collection of people shuffles and business wins.
Calbee goes black-and-white as Middle East conflict disrupts ink supply chains
The Japanese snack major will strip colour from 14 of its best-known products from May 25.
Creative Minds: RJ Espartinez wore a wire in a stolen phone market—and lived to write about it
Jayme Headquarters' RJ Espartinez never planned to be in advertising. But between the undercover stings, the K-pop-named fish and the global awards, it's hard to imagine him anywhere else.
Netflix expands ads tier to 15 new markets, including Indonesia, Philippines and Thailand
The streaming giant is launching the rollout in 2027.
The brands consumers noticed most in April: YouGov
According to YouGov BrandIndex, a handful of brands emerged as April’s biggest advertising movers.
Wardah redesigns smarter hearing aid for women in hijab
Conventional hearing aids are not designed for hijab-wearing women. Wardah and Dentsu Indonesia are changing that for millions around the world.
Apple appoints channel partner comms director for Greater China
Greater China is Apple’s largest market outside the US, contributing to a fifth of the company’s global sales.
Dentsu ANZ folds Merkle, sells Salesforce arm
The move comes a week after Dentsu combined Carat and iProspect as part of a broader simplification of its media business in the market.
Move and win roundup: Week of May 11, 2026
Dentsu, OMD, Hakuhodo International Indonesia, Tim Hortons, Initiative Australia, PHD China, WPP Media, Redhill, Procter & Gamble, GovTech Singapore, Great Eastern, and more in this week's collection of people shuffles and business wins.
Indonesia prepares to extend its under 16-digital ban to e-commerce platforms
Indonesia’s communications and digital minister signaled plans to extend the nation’s under‑16 digital ban to online shopping platforms.
Audemars Piguet's new collab with Swatch draws luxury brand dilution concerns
After fighting counterfeits and a string of failed trademark bids, AP pivots by bringing the Royal Oak's iconic design to the mass market with Swatch. But the move has sparked debate among marketers.
McCann Singapore names Gonzalo Olivera CEO as Paul Soon exits
Olivera takes the helm five months after the McCann and MullenLowe Singapore merger following Omnicom's takeover of IPG.
Inside Yiwu, the world’s unofficial World Cup commerce factory
Little-known Yiwu in eastern China is a clear indicator of football-driven consumer demand, it produces an estimated 70% of World Cup merchandise globally.
Creative Minds: The psychology graduate who decided to write
The Kingdom Digital creative plans to write a horror game script, dine with Eva Green and Lady Gaga, and someday earn the affection of a cat.
'Advertising agencies are not banks': Malaysia's 4As calls out 120-day payments
The industry body warns that extended settlement windows squeeze agency cash flow, delay salaries and erode talent base.
Thierry Henry can't stop watching himself in new Samsung spot
With the World Cup six weeks out, Samsung and BBH Singapore deploy Thierry Henry and a television.
Group CMO of Lazada exits after four year stint
Marcus Chew handled 11 Southeast Asia and South Asia markets at Lazada and Daraz.
Campaign’s Over 50 list returns to spotlight APAC’s most seasoned changemakers
Our second annual Over 50 list celebrates the industry’s accomplished leaders aged 50+, whose lasting impact, team-building instinct and entrepreneurial drive continue to shape media and marcomms across APAC.
Campaign’s Over Fifty List 2026: Richard Petignaud, Bravo Media
Building Hong Kong's second-largest OOH operator from scratch during a pandemic, Petignaud applies cultural fluency to grow business impressively.
Campaign’s Over Fifty List 2026: Pratima Harite, Lenovo
Without any privileged head start, Harite has risen to lead Lenovo's corporate citizenship across 13 Asia Pacific markets, impacting millions of lives along the way.
Campaign’s Over Fifty List 2026: Srikanth Ramachandran, Moving Walls
From IBM's first e-commerce transaction to building a global media technology company across five continents, Ramachandran continually bridges the gap between physical media and digital accountability.
Campaign’s Over Fifty List 2026: Shaun Tay, The Shout Group
From resurrecting a failing business to building Malaysia's most admired locally owned agency, Tay has become a lightning rod for the local agency scene.
Campaign’s Over Fifty List 2026: Ron Jabal, Pageone Group
Jabal has spent decades repositioning reputation management from a tactical function into a leadership discipline grounded in governance and measurable trust.
Campaign’s Over Fifty List 2026: David Soo, PHD
From cook to digital pioneer to Media Agency of the Year wins, David Soo's career is a testament to hustle, heart, and the belief that a brand's power lies with the team.
Campaign’s Over Fifty List 2026: Kunal Sinha, Ampersand Advisory
Whether promoting health education in Myanmar, probing Chinese supply chains or authoring influential books on strategy, Sinha has spent decades busting boundaries across markets and disciplines.
Campaign’s Over Fifty List 2026: Lydia Lee, KKR
With nearly three decades elevating financial marketing from support function to strategic growth engine, Lee is the leader younger colleagues say they want to grow up to be like.
Campaign’s Over Fifty List 2026: Suhaila Hobba, Publicis Groupe
Relocating from LA to Singapore to lead one of the largest agency transformations in the industry, Hobba has built an 18-market operating model from the ground up for one of the world's biggest media accounts.