Joey Zhao, previously COO of Omnicom Media China, has been appointed as CEO, effective immediately. Zhao steps up from his role as chief operating officer, where he has overseen the group’s transition into an AI‑driven operating model and coordinated cross‑agency integration.
As CEO, Zhao will be responsible for steering OM China’s overall strategy and business operations in China, with a mandate to accelerate growth, deepen client partnerships, and embed AI across planning, measurement, and execution.
Tony Harradine, CEO of Omnicom Media Asia-Pacific, said that Zhao's appointment is "a rare combination of commercial acumen, entrepreneurial thinking and deep understanding of how technology is reshaping our industry." He added: "His ability to connect business strategy, client growth and AI-driven innovation makes him uniquely positioned to lead Omnicom Media China into its next chapter."
"China remains one of the world's most dynamic and influential markets," Harradine noted. "Under Joey's leadership, I am confident we will continue to strengthen our market-leading position by unlocking new opportunities for clients and delivering sustainable growth in an increasingly intelligent and connected marketing ecosystem."
Earlier this year, he was appointed COO, succeeding Claudine Kwek, and stepping out of his position as CEO of PHD China. During his tenure at PHD, Zhao secured major new business wins from Volkswagen Group China and Bosch, while retaining cornerstone accounts such as Max Mara and SAIC Volkswagen. Cynthia Zhang has led PHD China since May.
Beyond his agency track record, Zhao brings more than 15 years of cross‑sector experience. His career spans marketing technology, media, and public communications, including senior roles within the Shanghai Municipal Party Committee’s publicity system, as well as stints in consulting, law, and Fortune Global 500 companies. This breadth of exposure positions him to navigate China’s fast‑shifting media landscape and the demands of multinational clients.
