In the Hallyu 4.0 era, the creative conversation is no longer about Made in Korea but Made with Korea, a framework where brands and talent co‑create shared IP that blurs the lines between entertainment and commerce.
2026's festive work marks a clear pivot away from loud tropes, moving towards quieter, longer‑term platforms rooted in subtle narratives. Big brands are now leaning into film to reinforce why they matter.
ByteDance’s lifestyle platform is a lower-funnel discovery playground, where saves, search behaviour and nano-creators matter more than follower counts.
Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.
CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.
The 'Hermès of Gold' just proved that in China, heritage, scarcity and price hikes are the new definition of premium.
The CMO's MO: Tea is the world's second most-consumed beverage. Eugene Lee on the social-first, experience-led playbook behind one of the most ambitious brand-building bets in the F&B sector.