Jollibee's Christmas ad redefines what family means to Filipinos
EXCLUSIVE: Jollibee’s Christmas work honours the families we’re born into, the ones we build, and the ones we improvise on the night shift.
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Inside Korea’s culture engine: How reinvention and fandom keeps fuelling the global K-wave phenomenon
In the Hallyu 4.0 era, the creative conversation is no longer about Made in Korea but Made with Korea, a framework where brands and talent co‑create shared IP that blurs the lines between entertainment and commerce.