McCann Worldgroup Singapore has been appointed by the Government Technology Agency (GovTech) as its digital and social media agency, following a competitive pitch that drew bids from The Little Black Book, Addpetizer and more than a dozen other agencies.
The one-year contract, valued at around US$233,000 (SG$296,189) with an option to extend for a further year, covers strategy, content development and day‑to‑day operations for GovTech’s official channels across Facebook, Instagram, LinkedIn, TikTok, X, and YouTube. In addition, McCann will oversee content planning and creation, audience engagement and paid media measurement. Previously, Reprise was appointed GovTech’s social media content agency in 2021, after a competitive pitch involving nine agencies.
