TV media inflation predicted to bounce back in 2024
Globally, TV inflation sits at 3%. A challenged economy and the cost-of-living crisis led advertisers to spend cautiously in 2023.
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Polaroid appoints global media agency
The Aperto Partnership managed the review.
Ikea tells viewers 'Do try this at home' in global campaign
It is the first campaign since Ikea Retail awarded its global brand account to McCann.
Publicis upgrades global forecast after 'better than expected' H1
Publicis Groupe’s organic growth rate was 5.6% in Q2 2024, with Asia-Pacific growing by 7.7%.
Jellyfish appoints global chief financial officer
Chris Lee is stepping down from the role.
Sue Unerman to depart EssenceMediacom X after 34 years at Group M network
Unerman is currently chief transformation officer at EssenceMediacom X.
The Financial Times appoints lead creative agency for key 2024 campaign
The Brooklyn Brothers previously created hero campaigns for the FT.
Agencies caution advertisers against knee-jerk response to rise of social media
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Ebiquity predicts 'more positive' advertising outlook for 2024
Media consultancy's revenue jumped 7% year on year in 2023.
EBay reviews global media account
EssenceMediacom is the incumbent.
Hootsuite acquires social listening platform Talkwalker
The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.
Global chief financial officer departs Dentsu after 20 years
A string of senior executives from outside Japan have departed after Wendy Clark and Jacki Kelley left.
Dentsu UK and Ireland to cut 2% of jobs
Campaign understands that the restructuring is not motivated by cost-cutting but is designed to enable Dentsu to hire in the right areas for future growth.
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
Golf body the R&A hires ad agency to attract more women to the sport
The appointment follows a competitive pitch led by Ingenuity.
Aldi appoints Publicis as global media agency
The win is understood to cover all the markets in which Aldi operates.
S4 Capital revenue declines by 12.7%, headcount drops 8.9%
The company also downgraded its net revenue forecast for the year.
Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO
The appointments follow the arrival of new chief executive Cindy Rose on September 1.
Aldi set to conclude $870 million global media review
The pitch is understood to span all Aldi markets worldwide, including Australia and China in APAC.
Dentsu appoints bankers to seek buyers for international business
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.
TikTok commercial lead: 'We don't want to take the role of an agency'
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.
Omnicom keeps six media networks but switches global CEOs to brand presidents
Omnicom Media Group rebrands as Omnicom Media.
More than 150 ex-Dentsu employees plan legal action for data breach
Former Dentsu staff say they were never contacted after the breach and are unsure what data was leaked, with some questioning why the company retained their information more than a decade after they left.
Dyson launches review of $500 million media account
Publicis Media handles the Dyson account in mainland China and Hong Kong.
Dentsu leak compromised LNER customer data
Campaign initially reported on the leak in October.
Do LinkedIn pitches set a dangerous precedent?
A number of brands have kicked off pitches on the platform over the past year, but is it actually a smart move from marketers?
WPP hires AKQA global CEO from Accenture
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
WPP's 'pretty grim' profit warning: stock market analysts react
Analysts assessed whether further downgrades will be a broader industry issue.
Scrutiny over media trading will be a top story in next year, Campaign editors say
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
Group M officially rebrands to WPP Media
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
Ads next to 'brand unsafe' content deliver stronger results, research finds
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership
The campaign was created in collaboration with Adam & Eve/DDB.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Dyson shortlists three networks in global $500 million media review
IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
Mark Read: 'People are happier when they’re in the office'
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
WPP launches data solution Open Intelligence
The network is calling the solution the advertising industry’s 'first large marketing model'.
The Guardian names Imogen Fox as global chief advertising officer
The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
Martin Sorrell: 'The role of a CMO has got easier'
The former chief executive of WPP spoke at CES 2025.
Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
Volvo shortlists three in global media review
According to COMvergence, Volvo spent $448.7 million on media globally in 2023.
Dentsu forecasts global 5.9% increase in adspend in 2025
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Will the Coca-Cola ad deter brands from using AI in film?
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
AKQA global marketing chief Sam Kelly departs
Kelly's exit follows that of founder Ajaz Ahmed in October.
Ebiquity names chief executive following Nick Waters' exit
Waters will remain with the business until January 2025 to ensure a smooth transition.
Mars launches global agency review
The review encompasses all its agencies, bar creative.
Emirates launches review for its $126 million global media account
The account is currently handled by IPG Mediabrands.
'We know that we have to be simpler': Brian Lesser lays out GroupM plans
Lesser spoke to investors at WPP’s annual results.
Amazon Advertising boss on ad tiers: 'I don’t think about the competition'
One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?
Netflix posters will reflect real-time pollution to promote Toxic Town series
The digital posters will use measurements of the air quality around them.
Electronic Arts appoints GroupM to global media account
T&Pm was the incumbent on the account.
BBC launches review of $76 million media planning and buying account
Incumbent Havas Media Network has handled the account ever since 2015.
Gaming giant Electronic Arts reviews global media account
Account is currently handled by T&Pm.
Havas net revenue declines by 0.5% in Q3 2024
Parent company Vivendi declined to provide the agency’s organic growth figure.
Carat names global managing director
She will oversee the people, brand, financial and product processes for Carat's global teams.
Kellogg's owner appoints European media agency
Scope will cover 28 markets including the UK, Italy, France, Spain and Germany.
Havas reports 2.1% increase in organic growth for Q1 2025
The group expects a 2% growth in organic net revenue compared with 2024.
WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.
Four networks to pitch for global Mars account
Campaign understands the process is at the RFP stage.
OpenAI appoints agency to global media account
Omnicom shop PHD will handle the global media buying and planning for the ChatGPT parent.
IOC launches next phase of Refugee Olympic Team campaign
Campaign has been created with Gravity Road.
Dentsu rolls out global innovation proposition and names president
Dentsu Lab Tokyo was established in 2014.
Retail is fastest-growing digital media channel globally, Group M report reveals
It is expected to represent 15.1% of global ad revenue this year.
WPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles
China's Q2 revenues declined by 24.2%, impacting overall Asia-Pacific performance.
Google and Meta accused of 'secret deal' to target teens with ads
Ads broke Google's own rules against targeting under-18s.
US judge rules that Google acted illegally to monopolise online search
A US judge has declared Google a "monopolist" in a landmark ruling, finding the tech giant guilty of illegally stifling competition in the online search and advertising market.
Amazon splits global media between GroupM and OMG after a decade with IPG
Account is estimated to be worth $5 billion.
Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors
'Fragmented' media landscape and associated 'cost structures' have shifted.
EBay appoints global media agency
EssenceMediacom was the incumbent.
JCDecaux grows 'above expectations' in H1 2024
All geographies showed positive organic growth, including Asia-Pacific. The gradual recovery of activity in China, which remained well below pre-Covid levels, continued with a double-digit organic revenue growth rate.
Brainlabs eyes global expansion with new private equity investment
The digital agency founded in 2012 has grown by 800% since Livingbridge’s investment in 2019—including launching across Latin America and APAC.
Asos appoints global media agency
There was no incumbent for the account.
Global chief strategy officer leaves R/GA
Tom Morton has worked at the agency for eight years.
Ubisoft launches global media review
Group M has worked on the account since 2015.
Allianz shortlists three networks for global media account
Mindshare is currently the incumbent in the UK.
YouTube brings back 30-second unskippable ads to the UK
Slots designed to appeal to viewers in 'leanback viewing mode.'
Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response
Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.
Oatly hires global media partner
PHD was the incumbent on the account.
Spark Foundry UK names new chief executive as Pete Edwards departs
Edwards joined Spark Foundry in 2019 as chief client officer.
‘The weather is changing’: How much should publishers fret about Google AI Overviews?
From regulatory complaints to lawsuits, news publishers are sounding the alarm about the potential impact of AI summaries on their revenues.
Lebanon's Annahar newspaper wins Print and Publishing Grand Prix at Cannes Lions 2023
The campaign fought against press suppression in the Middle East has won for the second straight year.
Skinny wins Grand Prix for Radio and Audio at Cannes Lions 2023
Colenso BBDO swipes the Grand Prix for its Skinny ‘Phone It In’ campaign, which includes three executions ‘Strip Club’, ‘Lawyer’ and ‘Ad Agency’. The agency also picked up one Silver Lion and one Bronze Lion for Skinny ‘Phone It In.’
One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands
Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Group M partners Amazon Ads on creator-led content
Offering has been developed by The Goat Agency.
Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say
Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.
TikTok tells agencies and brands to rip up 'best storytelling practices'
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
ITV puts its cards on the table in Rugby World Cup campaign
ITV is the sole broadcaster of the sports event this year.
Sharpest ever decline of linear TV viewers in 2022
For the first time, there has also been a significant decline in older audiences (65 and over) watching daily broadcast TV.
Mindshare appoints new global chief investment officer from Publicis Media
Appointment follows departure of James Parkinson as global chief investment officer.
Clean Creatives pitches in on anti-Shell movement
Group released a guide on pushing back against agencies pitching for the Shell global media account.
Shell launches global media review, prompting protests at incumbent WPP’s offices
Extinction Rebellion targets energy giant over its pitch.
Where does 'Barbenheimer' leave cinema in future media plans?
Media buyers think the movies' success could reignite advertisers' interest in the medium.
Gary Vaynerchuk: Facebook Reels is 'most underused medium for reach
The VaynerMedia founder tells Campaign the platform has a "huge" younger audience that is being overlooked.
Independent bets on ecommerce deal with gambling company
In contrast, The Guardian recently banned gambling ads.
Carlsberg appoints global media agency to $229 million account
Shortlist comprised Wavemaker Global, iProspect and Zenith.
Collective World launches 'green' media agency
Agency admits 100% carbon neutral media will "take time" and won't happen immediately.
Why has Vice not found the right support from advertisers?
Media investors cited brand safety concerns and a lack of USP.
Adland should scrap CVs and salary questions to attract diverse talent
By removing traditional approaches to recruitment, the ad industry can mitigate unconscious bias, Brixton Finishing School founder Ally Owen argues.