WPP reports 6.7% revenue decline in Q1 2026
The decline is in line with the network’s expectations.
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Cindy Rose brings in psychologist to boost WPP's culture
It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group.
Three networks pitching for global Adidas account
WPP’s EssenceMediacom is the incumbent on the account.
Adidas reviews $512 million global media account
WPP Media’s EssenceMediacom is the incumbent.
Publicis grows 4.5% in Q1 as Arthur Sadoun pans 'squeeze to please Wall Street'
The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.
Havas CEO Yannick Bolloré earned $8 million in 2025
The chief executive received a base salary of $1.75 million.
Microsoft appoints global media agency
Globally, the tech giant's media spend reached US$700 million last year, per COMvergence.
Ikea contacts agencies about global media review
The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.
What can we expect from WPP’s strategy review?
Leadership team will present to investors on Thursday, February, 26.
Dyson shortlists three networks in global $500 million media review
IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.
Omnicom keeps six media networks but switches global CEOs to brand presidents
Omnicom Media Group rebrands as Omnicom Media.
More than 150 ex-Dentsu employees plan legal action for data breach
Former Dentsu staff say they were never contacted after the breach and are unsure what data was leaked, with some questioning why the company retained their information more than a decade after they left.
Dyson launches review of $500 million media account
Publicis Media handles the Dyson account in mainland China and Hong Kong.
Dentsu leak compromised LNER customer data
Campaign initially reported on the leak in October.
‘The weather is changing’: How much should publishers fret about Google AI Overviews?
From regulatory complaints to lawsuits, news publishers are sounding the alarm about the potential impact of AI summaries on their revenues.
Aldi appoints Publicis as global media agency
The win is understood to cover all the markets in which Aldi operates.
S4 Capital revenue declines by 12.7%, headcount drops 8.9%
The company also downgraded its net revenue forecast for the year.
Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO
The appointments follow the arrival of new chief executive Cindy Rose on September 1.
Aldi set to conclude $870 million global media review
The pitch is understood to span all Aldi markets worldwide, including Australia and China in APAC.
Dentsu appoints bankers to seek buyers for international business
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.
OpenAI appoints agency to global media account
Omnicom shop PHD will handle the global media buying and planning for the ChatGPT parent.
Do LinkedIn pitches set a dangerous precedent?
A number of brands have kicked off pitches on the platform over the past year, but is it actually a smart move from marketers?
WPP hires AKQA global CEO from Accenture
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
WPP's 'pretty grim' profit warning: stock market analysts react
Analysts assessed whether further downgrades will be a broader industry issue.
TikTok commercial lead: 'We don't want to take the role of an agency'
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.
Scrutiny over media trading will be a top story in next year, Campaign editors say
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
Mark Read: 'People are happier when they’re in the office'
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
WPP launches data solution Open Intelligence
The network is calling the solution the advertising industry’s 'first large marketing model'.
Group M officially rebrands to WPP Media
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
Six agencies pitch for Emirates' $126 million global media account
IPG is the incumbent.
TK Maxx reviews global media account
Mindshare is the incumbent.
Ads next to 'brand unsafe' content deliver stronger results, research finds
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Campari Group launches global media review
Incumbent on the account is Group M.
Omnicom Media Group consolidates influencer capabilities under Creo brand
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership
The campaign was created in collaboration with Adam & Eve/DDB.
Havas reports 2.1% increase in organic growth for Q1 2025
The group expects a 2% growth in organic net revenue compared with 2024.
How have the US tariffs impacted the 'big six' holdcos' stock market performance?
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.
Four networks to pitch for global Mars account
Campaign understands the process is at the RFP stage.
Emirates launches review for its $126 million global media account
The account is currently handled by IPG Mediabrands.
Netflix posters will reflect real-time pollution to promote Toxic Town series
The digital posters will use measurements of the air quality around them.
'We know that we have to be simpler': Brian Lesser lays out GroupM plans
Lesser spoke to investors at WPP’s annual results.
Electronic Arts appoints GroupM to global media account
T&Pm was the incumbent on the account.
BBC launches review of $76 million media planning and buying account
Incumbent Havas Media Network has handled the account ever since 2015.
Amazon Advertising boss on ad tiers: 'I don’t think about the competition'
One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?
The Guardian names Imogen Fox as global chief advertising officer
The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
Martin Sorrell: 'The role of a CMO has got easier'
The former chief executive of WPP spoke at CES 2025.
Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
Volvo shortlists three in global media review
According to COMvergence, Volvo spent $448.7 million on media globally in 2023.
Dentsu forecasts global 5.9% increase in adspend in 2025
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Will the Coca-Cola ad deter brands from using AI in film?
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
AKQA global marketing chief Sam Kelly departs
Kelly's exit follows that of founder Ajaz Ahmed in October.
Ebiquity names chief executive following Nick Waters' exit
Waters will remain with the business until January 2025 to ensure a smooth transition.
Mars launches global agency review
The review encompasses all its agencies, bar creative.
Gaming giant Electronic Arts reviews global media account
Account is currently handled by T&Pm.
Havas net revenue declines by 0.5% in Q3 2024
Parent company Vivendi declined to provide the agency’s organic growth figure.
Kellogg's owner appoints European media agency
Scope will cover 28 markets including the UK, Italy, France, Spain and Germany.
Carat names global managing director
She will oversee the people, brand, financial and product processes for Carat's global teams.
Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors
'Fragmented' media landscape and associated 'cost structures' have shifted.
Amazon splits global media between GroupM and OMG after a decade with IPG
Account is estimated to be worth $5 billion.
EBay appoints global media agency
EssenceMediacom was the incumbent.
Michelin appoints media agency to $89.5 million global account
The appointment follows a competitive pitch.
'We can’t see brands ever returning': Agency leaders on advertising with X
Brands including Disney, Apple and Comcast left the platform in November 2023.
Google and Meta accused of 'secret deal' to target teens with ads
Ads broke Google's own rules against targeting under-18s.
WPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles
China's Q2 revenues declined by 24.2%, impacting overall Asia-Pacific performance.
Volvo launches review of global $448 million media account
Mindshare has been the incumbent for 25 years.
US judge rules that Google acted illegally to monopolise online search
A US judge has declared Google a "monopolist" in a landmark ruling, finding the tech giant guilty of illegally stifling competition in the online search and advertising market.
Vivendi set to list Havas as H1 results revealed
Announcement included in financial report, which shows Havas grew by 3.4%.
JCDecaux grows 'above expectations' in H1 2024
All geographies showed positive organic growth, including Asia-Pacific. The gradual recovery of activity in China, which remained well below pre-Covid levels, continued with a double-digit organic revenue growth rate.
Publicis upgrades global forecast after 'better than expected' H1
Publicis Groupe’s organic growth rate was 5.6% in Q2 2024, with Asia-Pacific growing by 7.7%.
Jellyfish appoints global chief financial officer
Chris Lee is stepping down from the role.
EBay shortlists three agencies in global media review
The review began in April.
IOC launches next phase of Refugee Olympic Team campaign
Campaign has been created with Gravity Road.
Dentsu rolls out global innovation proposition and names president
Dentsu Lab Tokyo was established in 2014.
Retail is fastest-growing digital media channel globally, Group M report reveals
It is expected to represent 15.1% of global ad revenue this year.
Sue Unerman to depart EssenceMediacom X after 34 years at Group M network
Unerman is currently chief transformation officer at EssenceMediacom X.
The Financial Times appoints lead creative agency for key 2024 campaign
The Brooklyn Brothers previously created hero campaigns for the FT.
Agencies caution advertisers against knee-jerk response to rise of social media
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Ebiquity predicts 'more positive' advertising outlook for 2024
Media consultancy's revenue jumped 7% year on year in 2023.
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
EBay reviews global media account
EssenceMediacom is the incumbent.
Hootsuite acquires social listening platform Talkwalker
The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.
Oatly hires global media partner
PHD was the incumbent on the account.
Spark Foundry UK names new chief executive as Pete Edwards departs
Edwards joined Spark Foundry in 2019 as chief client officer.
How exclusionary are industry networking events?
Industry relationships are often forged on the golf course and in the pub.
TV media inflation predicted to bounce back in 2024
Globally, TV inflation sits at 3%. A challenged economy and the cost-of-living crisis led advertisers to spend cautiously in 2023.
Polaroid appoints global media agency
The Aperto Partnership managed the review.
Female and working in media investment? Practise your golf swing
Investment teams at media agencies are 'chest-beating, cliquey old boys' clubs'. Can they ever hope to change?
Ikea tells viewers 'Do try this at home' in global campaign
It is the first campaign since Ikea Retail awarded its global brand account to McCann.
Global chief financial officer departs Dentsu after 20 years
A string of senior executives from outside Japan have departed after Wendy Clark and Jacki Kelley left.
Dentsu UK and Ireland to cut 2% of jobs
Campaign understands that the restructuring is not motivated by cost-cutting but is designed to enable Dentsu to hire in the right areas for future growth.
Unilever launches global media review
WPP’s Mindshare is the incumbent in the UK, US and other major markets.
Golf body the R&A hires ad agency to attract more women to the sport
The appointment follows a competitive pitch led by Ingenuity.
Asos appoints global media agency
There was no incumbent for the account.
Global chief strategy officer leaves R/GA
Tom Morton has worked at the agency for eight years.
TikTok tells agencies and brands to rip up 'best storytelling practices'
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.