Campaign Asia

Spark Foundry appoints client managing directors

The pair join Gemma Trentham, who was appointed to the role late last year.

Just Eat appoints EssenceMediacom as global media partner

Appointment follows a competitive pitch.

WPP reports 6.7% revenue decline in Q1 2026

The decline is in line with the network’s expectations.

Cindy Rose brings in psychologist to boost WPP's culture

It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group.

Three networks pitching for global Adidas account

WPP’s EssenceMediacom is the incumbent on the account.

Adidas reviews $512 million global media account

WPP Media’s EssenceMediacom is the incumbent.

Publicis grows 4.5% in Q1 as Arthur Sadoun pans 'squeeze to please Wall Street'

The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.

Havas CEO Yannick Bolloré earned $8 million in 2025

The chief executive received a base salary of $1.75 million.

Microsoft appoints global media agency

Globally, the tech giant's media spend reached US$700 million last year, per COMvergence.

Ikea contacts agencies about global media review

The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.

What can we expect from WPP’s strategy review?

Leadership team will present to investors on Thursday, February, 26.

Dyson shortlists three networks in global $500 million media review

IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.

Omnicom keeps six media networks but switches global CEOs to brand presidents

Omnicom Media Group rebrands as Omnicom Media.

More than 150 ex-Dentsu employees plan legal action for data breach

Former Dentsu staff say they were never contacted after the breach and are unsure what data was leaked, with some questioning why the company retained their information more than a decade after they left.

Dyson launches review of $500 million media account

Publicis Media handles the Dyson account in mainland China and Hong Kong.

Dentsu leak compromised LNER customer data

Campaign initially reported on the leak in October.

Cindy Rose’s WPP review points to 'deep and bold restructuring': analysts

Rose’s said that a strategic review was underway following WPP’s Q3 results for 2025, in which she called WPP’s recent performance “unacceptable”.

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

Asia-Pacific recorded a growth decline of 7.4%.

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.

Publicis upgrades annual forecast as ‘double-digit’ UK growth powers Q3

Global growth of 5.7% is likely to outpace its competitors.

Emirates appoints global media agency

All six networks were invited to pitch earlier this year.

‘The weather is changing’: How much should publishers fret about Google AI Overviews?

From regulatory complaints to lawsuits, news publishers are sounding the alarm about the potential impact of AI summaries on their revenues.

Aldi appoints Publicis as global media agency

The win is understood to cover all the markets in which Aldi operates.

S4 Capital revenue declines by 12.7%, headcount drops 8.9%

The company also downgraded its net revenue forecast for the year.

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO

The appointments follow the arrival of new chief executive Cindy Rose on September 1.

Aldi set to conclude $870 million global media review

The pitch is understood to span all Aldi markets worldwide, including Australia and China in APAC.

Dentsu appoints bankers to seek buyers for international business

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.

OpenAI appoints agency to global media account

Omnicom shop PHD will handle the global media buying and planning for the ChatGPT parent.

Do LinkedIn pitches set a dangerous precedent?

A number of brands have kicked off pitches on the platform over the past year, but is it actually a smart move from marketers?

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

WPP's 'pretty grim' profit warning: stock market analysts react

Analysts assessed whether further downgrades will be a broader industry issue.

TikTok commercial lead: 'We don't want to take the role of an agency'

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.

Scrutiny over media trading will be a top story in next year, Campaign editors say

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

Mark Read: 'People are happier when they’re in the office'

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

WPP launches data solution Open Intelligence

The network is calling the solution the advertising industry’s 'first large marketing model'.

Group M officially rebrands to WPP Media

Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.

Six agencies pitch for Emirates' $126 million global media account

IPG is the incumbent.

TK Maxx reviews global media account

Mindshare is the incumbent.

Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

Ads next to 'brand unsafe' content deliver stronger results, research finds

Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.

Campari Group launches global media review

Incumbent on the account is Group M.

Omnicom Media Group consolidates influencer capabilities under Creo brand

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership

The campaign was created in collaboration with Adam & Eve/DDB.

Havas reports 2.1% increase in organic growth for Q1 2025

The group expects a 2% growth in organic net revenue compared with 2024.

How have the US tariffs impacted the 'big six' holdcos' stock market performance?

Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.

Four networks to pitch for global Mars account

Campaign understands the process is at the RFP stage.

Emirates launches review for its $126 million global media account

The account is currently handled by IPG Mediabrands.

Netflix posters will reflect real-time pollution to promote Toxic Town series

The digital posters will use measurements of the air quality around them.

Electronic Arts appoints GroupM to global media account

T&Pm was the incumbent on the account.

'We know that we have to be simpler': Brian Lesser lays out GroupM plans

Lesser spoke to investors at WPP’s annual results.

BBC launches review of $76 million media planning and buying account

Incumbent Havas Media Network has handled the account ever since 2015.

Amazon Advertising boss on ad tiers: 'I don’t think about the competition'

One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?

The Guardian names Imogen Fox as global chief advertising officer

The mandate covers leading advertising teams in Australia and the United States, apart from the UK.

Martin Sorrell: 'The role of a CMO has got easier'

The former chief executive of WPP spoke at CES 2025.

Initiative wins Volvo's global media account, China remains separate

Account was worth $448.7 million in 2023.

Volvo shortlists three in global media review

According to COMvergence, Volvo spent $448.7 million on media globally in 2023.

Dentsu forecasts global 5.9% increase in adspend in 2025

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

Will the Coca-Cola ad deter brands from using AI in film?

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.

AKQA global marketing chief Sam Kelly departs

Kelly's exit follows that of founder Ajaz Ahmed in October.

Ebiquity names chief executive following Nick Waters' exit

Waters will remain with the business until January 2025 to ensure a smooth transition.

Mars launches global agency review

The review encompasses all its agencies, bar creative.

Gaming giant Electronic Arts reviews global media account

Account is currently handled by T&Pm.

Havas net revenue declines by 0.5% in Q3 2024

Parent company Vivendi declined to provide the agency’s organic growth figure.

Kellogg's owner appoints European media agency

Scope will cover 28 markets including the UK, Italy, France, Spain and Germany.

Carat names global managing director

She will oversee the people, brand, financial and product processes for Carat's global teams.

Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors

'Fragmented' media landscape and associated 'cost structures' have shifted.

Amazon splits global media between GroupM and OMG after a decade with IPG

Account is estimated to be worth $5 billion.

EBay appoints global media agency

EssenceMediacom was the incumbent.

Michelin appoints media agency to $89.5 million global account

The appointment follows a competitive pitch.

'We can’t see brands ever returning': Agency leaders on advertising with X

Brands including Disney, Apple and Comcast left the platform in November 2023.

Google and Meta accused of 'secret deal' to target teens with ads

Ads broke Google's own rules against targeting under-18s.

Volvo launches review of global $448 million media account

Mindshare has been the incumbent for 25 years.

WPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles

China's Q2 revenues declined by 24.2%, impacting overall Asia-Pacific performance.

US judge rules that Google acted illegally to monopolise online search

A US judge has declared Google a "monopolist" in a landmark ruling, finding the tech giant guilty of illegally stifling competition in the online search and advertising market.

Vivendi set to list Havas as H1 results revealed

Announcement included in financial report, which shows Havas grew by 3.4%.

JCDecaux grows 'above expectations' in H1 2024

All geographies showed positive organic growth, including Asia-Pacific. The gradual recovery of activity in China, which remained well below pre-Covid levels, continued with a double-digit organic revenue growth rate.