Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors
'Fragmented' media landscape and associated 'cost structures' have shifted.
'Fragmented' media landscape and associated 'cost structures' have shifted.
She will oversee the people, brand, financial and product processes for Carat's global teams.
Scope will cover 28 markets including the UK, Italy, France, Spain and Germany.
Account is estimated to be worth $5 billion.
The review encompasses all its agencies, bar creative.
Account is currently handled by T&Pm.
Parent company Vivendi declined to provide the agency’s organic growth figure.
EssenceMediacom was the incumbent.
The appointment follows a competitive pitch.
Brands including Disney, Apple and Comcast left the platform in November 2023.
Ads broke Google's own rules against targeting under-18s.
Mindshare has been the incumbent for 25 years.
A US judge has declared Google a "monopolist" in a landmark ruling, finding the tech giant guilty of illegally stifling competition in the online search and advertising market.
All geographies showed positive organic growth, including Asia-Pacific. The gradual recovery of activity in China, which remained well below pre-Covid levels, continued with a double-digit organic revenue growth rate.
Chris Lee is stepping down from the role.
Publicis Groupe’s organic growth rate was 5.6% in Q2 2024, with Asia-Pacific growing by 7.7%.
The review began in April.
Campaign has been created with Gravity Road.
Dentsu Lab Tokyo was established in 2014.
It is expected to represent 15.1% of global ad revenue this year.
Unerman is currently chief transformation officer at EssenceMediacom X.
The Brooklyn Brothers previously created hero campaigns for the FT.
EssenceMediacom is the incumbent.
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Media consultancy's revenue jumped 7% year on year in 2023.
The pitch is understood to span all Aldi markets worldwide, including Australia and China in APAC.
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.
The win is understood to cover all the markets in which Aldi operates.
The appointments follow the arrival of new chief executive Cindy Rose on September 1.
The company also downgraded its net revenue forecast for the year.
Omnicom shop PHD will handle the global media buying and planning for the ChatGPT parent.
A number of brands have kicked off pitches on the platform over the past year, but is it actually a smart move from marketers?
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
Analysts assessed whether further downgrades will be a broader industry issue.
The campaign was created in collaboration with Adam & Eve/DDB.
From regulatory complaints to lawsuits, news publishers are sounding the alarm about the potential impact of AI summaries on their revenues.
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.
Bidon has been global chief executive at Nexus since April 2022.
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
The network is calling the solution the advertising industry’s 'first large marketing model'.
The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
PHD was the incumbent on the account.
Edwards joined Spark Foundry in 2019 as chief client officer.
Industry relationships are often forged on the golf course and in the pub.
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
IPG is the incumbent.
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
Mindshare is the incumbent.
The group expects a 2% growth in organic net revenue compared with 2024.
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
Incumbent on the account is Group M.
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.
Campaign understands the process is at the RFP stage.
The digital posters will use measurements of the air quality around them.
T&Pm was the incumbent on the account.
Lesser spoke to investors at WPP’s annual results.
The account is currently handled by IPG Mediabrands.
One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?
Incumbent Havas Media Network has handled the account ever since 2015.
The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
The former chief executive of WPP spoke at CES 2025.
It is the first campaign since Ikea Retail awarded its global brand account to McCann.
Account was worth $448.7 million in 2023.
According to COMvergence, Volvo spent $448.7 million on media globally in 2023.
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
Kelly's exit follows that of founder Ajaz Ahmed in October.
Waters will remain with the business until January 2025 to ensure a smooth transition.
Globally, TV inflation sits at 3%. A challenged economy and the cost-of-living crisis led advertisers to spend cautiously in 2023.
The Aperto Partnership managed the review.
Campaign understands that the restructuring is not motivated by cost-cutting but is designed to enable Dentsu to hire in the right areas for future growth.
Investment teams at media agencies are 'chest-beating, cliquey old boys' clubs'. Can they ever hope to change?
A string of senior executives from outside Japan have departed after Wendy Clark and Jacki Kelley left.
The appointment follows a competitive pitch led by Ingenuity.
Tom Morton has worked at the agency for eight years.
There was no incumbent for the account.
ITV is the sole broadcaster of the sports event this year.
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
Group M has worked on the account since 2015.
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
Wilding was previously senior director of planning at Twitter, which is now known as X.
Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Offering has been developed by The Goat Agency.
Mindshare is currently the incumbent in the UK.
This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.
Slots designed to appeal to viewers in 'leanback viewing mode.'
Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.
The digital agency founded in 2012 has grown by 800% since Livingbridge’s investment in 2019—including launching across Latin America and APAC.
Campaign first reported on the review in October 2022.
Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.
For the first time, there has also been a significant decline in older audiences (65 and over) watching daily broadcast TV.
Appointment follows departure of James Parkinson as global chief investment officer.
Media buyers think the movies' success could reignite advertisers' interest in the medium.
The VaynerMedia founder tells Campaign the platform has a "huge" younger audience that is being overlooked.
Shortlist comprised Wavemaker Global, iProspect and Zenith.
In contrast, The Guardian recently banned gambling ads.
Extinction Rebellion targets energy giant over its pitch.
IPG's Initiative was appointed in 2017, replacing OMD.
The campaign fought against press suppression in the Middle East has won for the second straight year.
Colenso BBDO swipes the Grand Prix for its Skinny ‘Phone It In’ campaign, which includes three executions ‘Strip Club’, ‘Lawyer’ and ‘Ad Agency’. The agency also picked up one Silver Lion and one Bronze Lion for Skinny ‘Phone It In.’
Agency admits 100% carbon neutral media will "take time" and won't happen immediately.
Group released a guide on pushing back against agencies pitching for the Shell global media account.
Review includes FMCG giant's plant, dairy, and water brands.
Ad is the latest in Coca-Cola’s “Real magic” brand platform.
Appointment follows a four-way competitive pitch.
Media investors cited brand safety concerns and a lack of USP.
Company will join Landor & Fitch’s brand design offering.
Incumbent Wavemaker was knocked out earlier in the process.
He succeeds Stephan Shakespeare, who becomes chair.
The holding company's resurgence has resulted in a near-doubling of Read's compensation.
Award honours brand that has developed a reputation for creative marketing
Result follows a competitive pitch between Bartle Bogle Hegarty, Wieden & Kennedy London, Havas and Pablo.
The role spans North America, the UK, Europe, APAC and the global franchises
First wave of clients to trial the programme includes home improvement retailer Wickes.
Jason Cotrina-Vasquez has previously worked for Mindshare and OMD UK.
The appointment follows a competitive pitch.
AAR’s New Business Pulse report compiled data from completed reviews in 2022
The promotions follow a string of acquisitions last year.
The consumer goods company also warned that prices for consumer goods would continue to rise.
Sorrell was speaking at Campaign's TV Advertising Summit.
Research identified six barriers to young people from diverse backgrounds applying to work in the industry.
Campaign UK talks to leading spokespeople on the issue.
This is the second time the agency has brought back the famous ad.
Publicis Groupe's Amrita Randhawa, Dentsu Japan's Yoshihiro Yagi and Wunderman Thompson's Justin Peyton to serve as presidents from Asia.
Car marque aims to 'connect emotionally with consumers' with new brand positioning.
This is the second creative acquisition for Capgemini after buying Rufus Leonard.
The event takes place from 29 November to 4 December at Westfield, White City.
Brand first held this event in 2019, and returns for the second time.
Appointment follows a three-way competitive pitch.
Holiday gift campaign was shot by photojournalist Gabriel Galimberti.
Incumbent PHD won the account in 2018.
The campaign has been created by Don't Panic.
Adams joined the agency in January 2020 from Havas Media Group.
A poll by the Alliance of Independent Agencies showed that some independent shops are feeling the pinch.
Initial partnership lasts for three years.
Activists will be handing out a satirical pamphlet with tips and tricks on sabotaging briefs for fossil fuel clients.
The review will be led out of the US.
Former strategy chief and deputy CEO dies of bowel cancer at 47 years old.
The new vice-president of global business marketing will report to chief marketing officer Andréa Mallard.
The move follows similar bans in other European jurisdictions. Some industry experts compare fossil fuel advertising to cigarette ads, as voices in the UK contemplate similar action.
Conferences will take place in London, New York and Sydney.
Drinks behemoth tells investors that increased marketing spend has delivered strong growth.
Eponymous app rewards users financially for watching ads.
New business is the easiest metric by which to judge an agency, but is it the healthiest?
England’s Lionesses grab the spotlight after historic Euro 2022 win.
Inflationary pressures are expected to affect growth in 2023.
Parent company PepsiCo has an extensive relationship with women’s football.
The partnership means the agency has committed to certain actions to support over-50s in the workplace.
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
The environmental campaigning network ramped up its activism at the festival this year with a three-pronged attack.
After Mother and TBWA\London called for the process to end after chemistry meetings, Campaign asked others for their opinion on this contentious topic.
While overall numbers were down compared to pre-pandemic levels, Organisers said there was a 'good bounceback' because 2021 numbers covered two years after the 2020 festival was cancelled.
Worldwide, DDB was also a big winner, with branches based in the US, Brazil, Peru, and New Zealand scooping eight awards between them.
Both virtual reality worlds make debut at Cannes Lions.
Research from the Unstereotype Alliance shows invisibility is also a prominent issue.
APAC a firm part of chief executive Daniel Gilbert's plans for the future, following the agency's deal to buy Fanbytes.
The campaign aims to reflect the new requirements of SMBs.
A room within the windmill has been decorated to transport guests back to the 19th century.
YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.
The company also took action against Russian state-funded media.
The launch follows news of a huge rise in investment in search shopping ads.
Four filmmakers will be commissioned across the UK, US and Asia.
The appointment follows a four-way competitive pitch, which lasted for six months.
E!Creative, under ElloWorks at Talenthouse, has been created so Ukrainian creatives can still earn money from their skills and work.
Buhlmann was previously chief executive of the Dentsu Aegis Network.
Josh Dwiggins is named to a new role for Dentsu's performance-oriented media agency.
While employers’ support may encourage loyalty and innovation, what is the potential impact on mental health?
Iris will be responsible for steering a 'customer reappraisal' of the brand.
A team of more than 20 digital marketing experts have created the ads, which lead locals to responsible news outlets.
The chief executive of the World Federation of Advertisers, Stephan Loerke, spoke to Campaign.
After the year of 'The Great Resignation' and companies seeking to diversify their talent pools, how can agencies hang on to their new entry-level recruits?
MediaCom lost pitch for digital remit in all markets except China.
Cryptocurrency will be held to the same advertising standards as stocks, shares and insurance, government decrees.
MindWorks will apply behavioural economics to marketing strategy.
The roles are new to the Dentsu-owned agency.
Nnenna Ilomechina will join the business in May this year.
British fund manager Terry Smith said FMCG company should be "focusing on the fundamentals of the business" rather than defining the "purpose of Hellmann's mayonnaise".
Creative agency has made two key promotions within its strategy team.
Tremend will serve as the newest global delivery centre for Publicis Sapient.
The first video features teenage daughters and their mothers.
The campaign roped in video influencers to convince audiences they were watching a trailer for a new game.
Zac Efron also features in series of trailers by Mother and Dubai Tourism.
The film transforms children’s fantasies into tangible scenes for the viewer.
The campaign will run until the end of 2021.
The campaign aims to champion the mundane changes people can make to live more sustainably.
The design agency will merge with MSQ's existing brand design agency, Holmes & Marchant, creating a new entity under the Elmwood name.
Lush departed social media before, back in 2019.
Ad created by Lucky Generals.
Jill Kluge will continue in a part-time capacity as brand advisor for hotel brand.
The studio will offer clients content production services across eight markets, including London, New York, Sydney and Shanghai.
ASA report used data from Facebook, Instagram, Snapchat, Twitter and YouTube.
The garment is designed to hide any spillages from eating the chain’s messy burgers.
He will succeed Rebecca Wright, who is inaugurated as president today.
The out-of-home campaign tells people to 'Just ask an Aussie' why Caramilk became so popular in Australia.
CEO Toby Jenner's revamped leadership to be completed with 'imminent' appointment of global chief transformation officer.
Gap between Sorrell’s firm and legacy players is increasing, analysts say.
The creative agency will work with Abba’s in-house marketing team on 'revolutionary' concert comeback.
The UK charity's campaign aims to raise awareness about coercive control, an under-recognised aspect of domestic abuse.
Droga5 founder takes over as Brian Whipple retires.
The ad includes people who have faced judgment for defying society’s idea of an athlete.
The appointment follows a competitive pitch.
D’Arcy is one in a series of recent senior departures from the social media giant.
IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.
Former Dentsu staff say they were never contacted after the breach and are unsure what data was leaked, with some questioning why the company retained their information more than a decade after they left.
Omnicom Media Group rebrands as Omnicom Media.
Publicis Media handles the Dyson account in mainland China and Hong Kong.
Campaign initially reported on the leak in October.
Ailsa Lochrie was most recently chief commercial officer, EMEA.
Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations.
The appointment follows a competitive pitch.
Announcement included in financial report, which shows Havas grew by 3.4%.
Parent company Vivendi says move would “unleash the development potential” of the brand.
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.
WPP’s Mindshare is the incumbent in the UK, US and other major markets.
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
China's Q2 revenues declined by 24.2%, impacting overall Asia-Pacific performance.