Julia Walker

The World Cup promises record-breaking crowds — and historic ticket costs — but sponsors are leveraging digital creators and exclusive activations to get consumers closer to the action.

The NFL’s official automotive partner celebrated National Girls and Women in Sports Day with a star-studded flag football game and $80,000 grant.

Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.

Brands like Smoothie King are redefining 'comfort food' to prioritise nutrient transparency, capitalising on a 65% spike in 'protein washing' searches to win back health-conscious diners. Others are prioritising consumers using GLP-1s.

What marketers can learn from Lippincott’s annual brand-related survey of 40,000 customers.

TikTok will avoid going dark nationwide on Wednesday, and buyer plans are set to be finalised on Friday.

The cosmetics company is also re-launching its Watermelon Slice soap to support prosthetic limbs charities for those injured in the Israel-Palestine conflict.

The country-style chain’s rebrand dropped its barrel-and-farmer emblem for a minimalist wordmark.

The CCO of the AI giant focuses on product education over brand buzz.

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

The Lakers legend is the first ‘Kenbassador’ celebrating the doll’s upcoming 65th anniversary.

Plus, a handy cheat sheet overview of who is reportedly kicking the tires on TikTok.

Amazon, Oracle and AppLovin submitted bids just days before Trump is set to make the big TikTok decision.

The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.

E.l.f. Beauty partnered with Amanda Nguyen, the first Vietnamese and Southeast Asian woman astronaut to go to space, for its ‘Show Your(s)e.l.f.’ series.

The app could disintegrate, sending users and marketers on a mission to find another go-to platform.

The star-studded campaign features Will Ferrell as Mr. Monopoly.

Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.

Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.

Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.

The law is designed to protect the financial security of child influencers.