What to know about California’s new ‘kidfluencer’ law
The law is designed to protect the financial security of child influencers.
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Brands and brand leaders react to Trump’s presidential win
Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.
How American brands are making it easier—or sweeter—for voters to go to the polls
Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.
Victoria’s Secret’s comeback fashion show portrays ‘tokenistic’ brand identity
Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.
OpenAI’s Hannah Wong offers clarity from AI cacophony
The CCO of the AI giant focuses on product education over brand buzz.
Trump teases US-China TikTok deal
TikTok will avoid going dark nationwide on Wednesday, and buyer plans are set to be finalised on Friday.
Lush shutters stores, issues international pleas to ‘stop starving Gaza’
The cosmetics company is also re-launching its Watermelon Slice soap to support prosthetic limbs charities for those injured in the Israel-Palestine conflict.
Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms
The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.
Vietnamese American astronaut activist makes leaps for womankind—wearing an E.l.f. red lip
E.l.f. Beauty partnered with Amanda Nguyen, the first Vietnamese and Southeast Asian woman astronaut to go to space, for its ‘Show Your(s)e.l.f.’ series.
Coachella: The California music festival-turned ‘marketing mecca’
Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.
Who’s bidding for TikTok?
Amazon, Oracle and AppLovin submitted bids just days before Trump is set to make the big TikTok decision.
Mattel launches new LeBron James Ken doll as part of its Kenbassador campaign
The Lakers legend is the first ‘Kenbassador’ celebrating the doll’s upcoming 65th anniversary.
Trump postpones TikTok ban for another 75 days
Plus, a handy cheat sheet overview of who is reportedly kicking the tires on TikTok.
Bracing for a ban: What to know about a world without TikTok
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
Monopoly Go! encourages friendship in first global campaign
The star-studded campaign features Will Ferrell as Mr. Monopoly.
Why Lego, Canva and Affirm became the country’s ‘Go-to Brands’ of 2025
What marketers can learn from Lippincott’s annual brand-related survey of 40,000 customers.