Campaign Asia

Peroni Nastro Azzurro launches global creative review

The process is being handled by AAR.

Samsung creates AI tool for Dutch basketball team at Olympics

The tool was created by Cheil Worldwide.

Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’

The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).

Special London chief executive and partner departs

Jennifer Black joined the offshoot of the New Zealand agency in 2022.

‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

Industry needs to get better at short-form ads, says Film Lions president

Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.

McDonald's global CMO: 'Say yes to work that makes you uncomfortable'

Morgan Flatley said businesses should elevate creative excellence and embrace risk.

McDonald’s removes smile from Happy Meal boxes to spotlight mental health

The campaign was created by Ready10 and Leo Burnett UK.

Asos goes shopping for creative agency

AAR is handling the review.

EY launches global film focusing on next generation

The campaign was created by Fink Different.

Puma appoints Adam & Eve/DDB to global creative account

The appointment follows a competitive pitch.

McDonald’s lights up festive season with ‘satisfying’ Christmas campaign

The campaign was created by Leo Burnett.

Iris Worldwide hires global chief creative officer

Menno Kluin will relocate to London from Ogilvy New York to take up the role.

Samsung spot spotlights how Galaxy AI can assist health and fitness

The campaign was created by Bartle Bogle Hegarty Singapore.

Coach appoints Mother to creative account and unveils NYC style-inspired campaign

The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.

Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith

The digital experience was created by RGA UK.

Iris shakes up global leadership with new appointments

Claire Humphris, co-founder and chief executive of Iris London steps down after 25 years, along with Grant Hunter, global chief creative officer, after 20 years with the agency.

‘A group of oversharers’: The making of Bodyform’s ‘Never just a period’

Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.

NBA and Hennessy open corner shop at Selfridges

The event was created by Earnies, Hot Pickle and LVMH.

Guinness sponsors Premier League with ‘largest global campaign to date’

The campaign was created by Abbott Mead Vickers BBDO.

Audi spot follows romance between moth and headlights

The campaign was created by Bartle Bogle Hegarty London.

Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic pollution

Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.

Runners ‘get high’ in global Puma campaign

Puma has launched its largest global campaign to date, created by Adam & Eve/DDB. This marks an evolution of brand identity as the sportswear giant prioritises long-term, sustainable growth.

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign

The rebrand was handled by The Elephant Room.

Financial Times reviews creative account

Ingenuity+ is managing the process.

Under Armour unveils football campaign urging players to ‘be the problem’

The work was created by Uncommon Creative Studio.

Do recent controversial fashion ads signal a decline in representation?

Campaign asks adland leaders to share their views on the recent fashion ad backlash for brands such as American Eagle, and what this means for DEI efforts.

HSBC hires John McDonald as global CMO

He joins from UBS to lead marketing and brand across the four HSBC primary businesses.

Cannes Lions responds to criticism regarding inaccessible stage

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix

The brand took home five Film Craft awards in total.

Thinkbox CSO: Disabled representation in advertising is a ‘commercial necessity’

Elliott Millard, chief strategy officer at Thinkbox, was part of a panel hosted by agency Purple Goat.

Rimowa selects Gut as global creative agency

Luxury luggage manufacturer previously worked with Anomaly.

Will the Cannes 'integrity standards' stop false or misleading entries?

Cannes Lions introduced a set of ethics on July 10 for awards entries starting from 2026.

Dove urges society to change the way it compliments young girls

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

WPP retires Hogarth and launches WPP Production

Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.

Five agencies vying for Ikea creative account

The review is at the chemistry stage.

Disney brings a scribble to life in a Christmas story full of heart

And it's set to the piano version of You’ve Got a Friend in Me.

Lego Christmas ad spotlights power of play with Lionel Richie tune

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Ikea reviews creative account

Mother has been invited to repitch.

Publicis Groupe 'Wishes for 2024' features AI-powered personalised messages

The films feature Arthur Sadoun’s AI twin and a skydiving Maurice Lévy.

Sinecure.ai acquires Grace Blue Partnership

Grace Blue global chairman Ian Priest has left the company.

McDonald’s gets its money’s worth with overflowing billboard

McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett.

Aline Santos to leave Unilever

Santos is currently chief brand officer at the FMCG giant.

Santander taps Succession's Brian Cox for 'sliding doors' spot

The campaign was created by House 337.

Deliveroo explores animated foodie worlds in global brand platform

The campaign was created by Pablo.

Jim Prior to leave WPP after 22 years

Prior will be stepping down later this year.

Spark Foundry recruits EssenceMediacom’s Kate Anthony

Anthony will step into a new role for the agency.

Paddy Power kicks off football season with musical spot

The campaign was created by Bartle Bogle Hegarty.

Valuable 500 film spotlights disability inclusion with synchronised swimming

More than 528 CEOs will gather at SYNC25 in Tokyo to break the silence on disability inclusion and work towards radical change through 'synchronised collective action.'

Spotify campaign calls out Apple for ‘outrageous’ anti-competitive practices

Apple’s restrictions mean developers such as Spotify cannot easily promote deals and promotions on their apps.

Vodka brand Finlandia reviews global creative account

The process is being handled by Creativebrief.

‘It exists to not exist in a couple of years’: Why Cannes introduced a humour category

Campaign interviews Cannes Lions' global director of awards Marian Brannelly.

Latest Nationwide ad draws ASA complaints

The UK-based campaign’s first ad has received 280 complaints.

Monkey Shoulder shows thirst for creative agency with global review

Creativebrief is handling the process.

Accenture Song drives off with Peugeot global creative account

Accenture Song will take over the account in January 2024.

Amplify hires global head of luxury

Johanna Worth will report to Lee Avery, Amplify’s global chief operating officer.

Peta tells people to ‘kill the tradition’ this Christmas in dark animated film

The campaign was created by House 337.

McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot

The ad was created by Leo Burnett UK.

House 337 launches AI ethics committee and guidelines

The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.

Salma Hayek stars in novela-inspired Kahlúa spots

The campaign was created by Wieden & Kennedy London.

Deliveroo unveils revamped brand identity

This is the first brand refresh for Deliveroo since 2016.

Unilever marketing chief Conny Braams departs

Her replacement will be announced in due course.

Bang & Olufsen invites music lovers to 'see themselves in sound'

The campaign was created by Hello Monday/Dept.

Bang & Olufsen invites music lovers to 'see themselves in sound'

The campaign was created by Hello Monday/Dept.

UK advertising watchdog bans Toyota and Hyundai electric car ads

The Advertising Standards Authority found the ads exaggerated the speed at which the electric vehicles could be charged.

Cannes Lions 2023 sees 6% increase in entries

New gaming award boosted entries to almost 27,000.

Influencer marketing less impactful in cost-of-living crisis, research suggests

The research was conducted by Accenture Song.

Diageo increases marketing investment despite ‘economic uncertainty’

Marketing spend rose to £3bn in 2023.

Max Verstappen steers anti-drink-driving ad for Heineken

The campaign was created by Le Pub.

Tourism Australia congratulates England in Women’s World Cup ad

The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.

Lego Group unveils ‘Play unstoppable’ platform

The campaign was created by The Lego Group’s in-house creative team.

Heinz celebrates ‘irrational love’ for brand in first global campaign

The campaign was created by Wieden & Kennedy.

Hardys picks Above & Beyond as creative agency

The win follows a competitive pitch.

Nike releases film championing refugees and sport

The documentary follows Bayern Munich player Alphonso Davies.

Digitas UK hires first chief growth officer

Sarah Hackett joins the agency from Zone.

Bumble matches with Apple TV+ to create new dating experience

The partnership plays on Apple’s comedy series ‘Ted Lasso’.

Burberry teams up with Minecraft in gamified collaboration

The partnership includes an in-game experience and a capsule collection.

Saatchi & Saatchi appoints James Denton-Clark as chief executive

Denton-Clark replaces Chris Kay, who joined in November 2021.

Dentsu Creative UK appoints first business development director

Matt Lambert joins from Miroma Group.

Haymarket Ventures makes strategic investment in content platform Playe

Playe enables brands to partner creatives worldwide and works with McKinsey and Mr Yum among others.

Disney celebrates 100th anniversary with immersive experience

The event will take place in London between 12 and 21 May.

Apple releases short film to spotlight data privacy

The six-minute film was created in partnership with MAL.

Publicis Groupe uses ‘Wishes for 2023’ film to highlight HPV-related cancer

Arthur Sadoun and Maurice Lévy join Michael Douglas to encourage people to get vaccinated against HPV in 2023.

Leo Burnett launches diversity programme for clients, with McDonald's on board

Scheme will include workshops, creative development and PR advice to clients.

RNIB and Coca-Cola release accessible packaging for Christmas

The push was inspired by the work of The & Partnership.

Korean car brand Genesis revs up the tunes in DJ set powered by a car

The DJ set took place in Shoreditch, London.

IPA names Josh Krichefski as next president

Krichefski, global chief operating officer at EssenceMediacom, will succeed Julian Douglas.

WPP sees 25% drop in whistleblower reports

WPP's annual report showed a 25% decrease in whistleblowing incidents, including issues around 'respect in the workplace' and 'protection of WPP assets.'