Campaign Asia

VCCP wins kiwi fruit brand Zespri

Brand also works with WPP.

The Information

Arthur Sadoun: Fewer Cannes entries mean better work

Publicis Groupe CEO spoke at Campaign House on the first day of Cannes Lions 2026.

HSBC Innovation Banking unveils brand refresh championing tech pioneers

Unbound created the campaign.

Publicis Groupe hires Javier Campopiano as CCO for Leo Constellation Americas and Iberia

Javier Campopiano will report into Agathe Bousquet and Marco Venturelli, global co-chief executives of Leo Constellation.

The Information

Nike x Palace gives voice to Shakespeare through Wayne Rooney in World Cup spot

The film was created by Nike and Palace’s in-house teams.

Nike Football teases World Cup campaign with star-studded Polaroids

The Polaroids feature the likes of Cristiano Ronaldo and Kim Kardashian.

The Information

Jacob’s Creek assigns global creative account to Special London

Agency also won global creative duties for fellow Vinarchy brand Hardys in March.

Revealed: which agencies won Heineken brands?

Heineken consolidated its global creative account with three holding companies following a review.

The Information

Heineken concludes global media, creative and production review

Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.

Airwallex and Arsenal explore football and finance in Spike Lee short film

Uncommon Creative Studio created the film.

The Information

M&C Saatchi Group sets sights on 'continuity' following 'challenging' 2025

Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial officer at M&C Saatchi Group, about Australian restructuring, challenging times, continuity and growth.

Publicis Groupe leaders on their aim to “disrupt” the sport sector with 160over90 acquisition

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.

Aldi South Group set to review creative account

Aldi South Group operates in 11 markets, including Australia and China.

WPP retires Hogarth and launches WPP Production

Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.

Five agencies vying for Ikea creative account

The review is at the chemistry stage.

Disney brings a scribble to life in a Christmas story full of heart

And it's set to the piano version of You’ve Got a Friend in Me.

Ikea reviews creative account

Mother has been invited to repitch.

Lego Christmas ad spotlights power of play with Lionel Richie tune

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Dove urges society to change the way it compliments young girls

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

Financial Times reviews creative account

Ingenuity+ is managing the process.

Under Armour unveils football campaign urging players to ‘be the problem’

The work was created by Uncommon Creative Studio.

Do recent controversial fashion ads signal a decline in representation?

Campaign asks adland leaders to share their views on the recent fashion ad backlash for brands such as American Eagle, and what this means for DEI efforts.

HSBC hires John McDonald as global CMO

He joins from UBS to lead marketing and brand across the four HSBC primary businesses.

Thinkbox CSO: Disabled representation in advertising is a ‘commercial necessity’

Elliott Millard, chief strategy officer at Thinkbox, was part of a panel hosted by agency Purple Goat.

Rimowa selects Gut as global creative agency

Luxury luggage manufacturer previously worked with Anomaly.

Will the Cannes 'integrity standards' stop false or misleading entries?

Cannes Lions introduced a set of ethics on July 10 for awards entries starting from 2026.

The Information

Bacardi picks agencies for trio of global creative accounts

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.

Cannes Lions responds to criticism regarding inaccessible stage

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix

The brand took home five Film Craft awards in total.

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign

The rebrand was handled by The Elephant Room.

The Information

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

The decision follows Accenture’s choice to scrap its diversity goals.

Runners ‘get high’ in global Puma campaign

Puma has launched its largest global campaign to date, created by Adam & Eve/DDB. This marks an evolution of brand identity as the sportswear giant prioritises long-term, sustainable growth.

Coach appoints Mother to creative account and unveils NYC style-inspired campaign

The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.

EY launches global film focusing on next generation

The campaign was created by Fink Different.

Puma appoints Adam & Eve/DDB to global creative account

The appointment follows a competitive pitch.

McDonald’s lights up festive season with ‘satisfying’ Christmas campaign

The campaign was created by Leo Burnett.

Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith

The digital experience was created by RGA UK.

Iris Worldwide hires global chief creative officer

Menno Kluin will relocate to London from Ogilvy New York to take up the role.

Samsung spot spotlights how Galaxy AI can assist health and fitness

The campaign was created by Bartle Bogle Hegarty Singapore.

Iris shakes up global leadership with new appointments

Claire Humphris, co-founder and chief executive of Iris London steps down after 25 years, along with Grant Hunter, global chief creative officer, after 20 years with the agency.

Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic pollution

Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.

‘A group of oversharers’: The making of Bodyform’s ‘Never just a period’

Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.

NBA and Hennessy open corner shop at Selfridges

The event was created by Earnies, Hot Pickle and LVMH.

Audi spot follows romance between moth and headlights

The campaign was created by Bartle Bogle Hegarty London.

Guinness sponsors Premier League with ‘largest global campaign to date’

The campaign was created by Abbott Mead Vickers BBDO.

Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’

The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).

Special London chief executive and partner departs

Jennifer Black joined the offshoot of the New Zealand agency in 2022.

Samsung creates AI tool for Dutch basketball team at Olympics

The tool was created by Cheil Worldwide.

‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

The Information

Does adland need to up its game on short-form ads?

Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.

The Information

How Guinness grew sales by using social media to target women and younger people

Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.

Industry needs to get better at short-form ads, says Film Lions president

Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.

McDonald's global CMO: 'Say yes to work that makes you uncomfortable'

Morgan Flatley said businesses should elevate creative excellence and embrace risk.

The Information

McCann Worldgroup promotes Adrian Botan to global role

Adrian Botan will report to Javier Campopiano, chief creative officer of McCann Worldgroup and McCann.

The Information

Revealed: Uncommon is majority shareholder in agency start-up Calling

Uncommon, now majority owned by Havas, backed former creative director Josh Tenser to launch Calling with Rani Patel.

McDonald’s removes smile from Happy Meal boxes to spotlight mental health

The campaign was created by Ready10 and Leo Burnett UK.

Peroni Nastro Azzurro launches global creative review

The process is being handled by AAR.

The Information

Bumble launches global campaign and revamps visual identity

The campaign and brand refresh was created in-house.

Asos goes shopping for creative agency

AAR is handling the review.

The Information

Asahi International in talks with creative agencies

The process is being supported by pitch consultancy AAR.

‘It exists to not exist in a couple of years’: Why Cannes introduced a humour category

Campaign interviews Cannes Lions' global director of awards Marian Brannelly.

Aline Santos to leave Unilever

Santos is currently chief brand officer at the FMCG giant.

Latest Nationwide ad draws ASA complaints

The UK-based campaign’s first ad has received 280 complaints.

Vodka brand Finlandia reviews global creative account

The process is being handled by Creativebrief.

Spotify campaign calls out Apple for ‘outrageous’ anti-competitive practices

Apple’s restrictions mean developers such as Spotify cannot easily promote deals and promotions on their apps.

Valuable 500 film spotlights disability inclusion with synchronised swimming

More than 528 CEOs will gather at SYNC25 in Tokyo to break the silence on disability inclusion and work towards radical change through 'synchronised collective action.'

Publicis Groupe 'Wishes for 2024' features AI-powered personalised messages

The films feature Arthur Sadoun’s AI twin and a skydiving Maurice Lévy.

McDonald’s gets its money’s worth with overflowing billboard

McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett.

Sinecure.ai acquires Grace Blue Partnership

Grace Blue global chairman Ian Priest has left the company.

Monkey Shoulder shows thirst for creative agency with global review

Creativebrief is handling the process.

The Information

VML appoints Wunderman Thompson’s Pip Hulbert as UK chief executive

Trio of appointments follows the merger of WPP’s VMLY&R and Wunderman Thompson.

Peta tells people to ‘kill the tradition’ this Christmas in dark animated film

The campaign was created by House 337.

McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot

The ad was created by Leo Burnett UK.

Accenture Song drives off with Peugeot global creative account

Accenture Song will take over the account in January 2024.

House 337 launches AI ethics committee and guidelines

The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.

The Information

Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'

Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.

Salma Hayek stars in novela-inspired Kahlúa spots

The campaign was created by Wieden & Kennedy London.

Deliveroo unveils revamped brand identity

This is the first brand refresh for Deliveroo since 2016.

The Information

Mindshare appoints global chief strategy officer

Tom Di Sapia joins from UM.

Amplify hires global head of luxury

Johanna Worth will report to Lee Avery, Amplify’s global chief operating officer.

Deliveroo explores animated foodie worlds in global brand platform

The campaign was created by Pablo.

Jim Prior to leave WPP after 22 years

Prior will be stepping down later this year.

Spark Foundry recruits EssenceMediacom’s Kate Anthony

Anthony will step into a new role for the agency.

Tourism Australia congratulates England in Women’s World Cup ad

The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.

Paddy Power kicks off football season with musical spot

The campaign was created by Bartle Bogle Hegarty.

The Knowledge

Chris Kay launches coaching collective AndOpen

AndOpen pairs leaders with coaches to help “supercharge” their performance.

The Information

Wunderman Thompson beefs up social by hiring Beth Carroll to lead 170-strong team

Beth Carroll joins Wunderman Thompson after six years at Iris.

Diageo increases marketing investment despite ‘economic uncertainty’

Marketing spend rose to £3bn in 2023.

Influencer marketing less impactful in cost-of-living crisis, research suggests

The research was conducted by Accenture Song.

Max Verstappen steers anti-drink-driving ad for Heineken

The campaign was created by Le Pub.

The Information

Tackling sustainability in the experiential sector

After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?