Heineken concludes global media, creative and production review
Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.
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Airwallex and Arsenal explore football and finance in Spike Lee short film
Uncommon Creative Studio created the film.
M&C Saatchi Group sets sights on 'continuity' following 'challenging' 2025
Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial officer at M&C Saatchi Group, about Australian restructuring, challenging times, continuity and growth.
Publicis Groupe leaders on their aim to “disrupt” the sport sector with 160over90 acquisition
Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.
Aldi South Group set to review creative account
Aldi South Group operates in 11 markets, including Australia and China.
WPP retires Hogarth and launches WPP Production
Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.
Five agencies vying for Ikea creative account
The review is at the chemistry stage.
Disney brings a scribble to life in a Christmas story full of heart
And it's set to the piano version of You’ve Got a Friend in Me.
Ikea reviews creative account
Mother has been invited to repitch.
Lego Christmas ad spotlights power of play with Lionel Richie tune
Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.
Dove urges society to change the way it compliments young girls
The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.
Financial Times reviews creative account
Ingenuity+ is managing the process.
Under Armour unveils football campaign urging players to ‘be the problem’
The work was created by Uncommon Creative Studio.
Do recent controversial fashion ads signal a decline in representation?
Campaign asks adland leaders to share their views on the recent fashion ad backlash for brands such as American Eagle, and what this means for DEI efforts.
HSBC hires John McDonald as global CMO
He joins from UBS to lead marketing and brand across the four HSBC primary businesses.
Thinkbox CSO: Disabled representation in advertising is a ‘commercial necessity’
Elliott Millard, chief strategy officer at Thinkbox, was part of a panel hosted by agency Purple Goat.
Rimowa selects Gut as global creative agency
Luxury luggage manufacturer previously worked with Anomaly.
Will the Cannes 'integrity standards' stop false or misleading entries?
Cannes Lions introduced a set of ethics on July 10 for awards entries starting from 2026.
Bacardi picks agencies for trio of global creative accounts
AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.
Cannes Lions responds to criticism regarding inaccessible stage
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix
The brand took home five Film Craft awards in total.
Publicis Groupe appoints global ECD
Matt Lever left his role as chief creative officer at BMB at the end of 2023.
The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign
The rebrand was handled by The Elephant Room.
Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
The decision follows Accenture’s choice to scrap its diversity goals.
Runners ‘get high’ in global Puma campaign
Puma has launched its largest global campaign to date, created by Adam & Eve/DDB. This marks an evolution of brand identity as the sportswear giant prioritises long-term, sustainable growth.
Coach appoints Mother to creative account and unveils NYC style-inspired campaign
The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.
EY launches global film focusing on next generation
The campaign was created by Fink Different.
Puma appoints Adam & Eve/DDB to global creative account
The appointment follows a competitive pitch.
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
The campaign was created by Leo Burnett.
Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith
The digital experience was created by RGA UK.
Iris Worldwide hires global chief creative officer
Menno Kluin will relocate to London from Ogilvy New York to take up the role.
Samsung spot spotlights how Galaxy AI can assist health and fitness
The campaign was created by Bartle Bogle Hegarty Singapore.
Iris shakes up global leadership with new appointments
Claire Humphris, co-founder and chief executive of Iris London steps down after 25 years, along with Grant Hunter, global chief creative officer, after 20 years with the agency.
Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic pollution
Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.
‘A group of oversharers’: The making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
NBA and Hennessy open corner shop at Selfridges
The event was created by Earnies, Hot Pickle and LVMH.
Audi spot follows romance between moth and headlights
The campaign was created by Bartle Bogle Hegarty London.
Guinness sponsors Premier League with ‘largest global campaign to date’
The campaign was created by Abbott Mead Vickers BBDO.
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).
Special London chief executive and partner departs
Jennifer Black joined the offshoot of the New Zealand agency in 2022.
Samsung creates AI tool for Dutch basketball team at Olympics
The tool was created by Cheil Worldwide.
‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
Does adland need to up its game on short-form ads?
Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
How Guinness grew sales by using social media to target women and younger people
Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.
Industry needs to get better at short-form ads, says Film Lions president
Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.
McDonald's global CMO: 'Say yes to work that makes you uncomfortable'
Morgan Flatley said businesses should elevate creative excellence and embrace risk.
McCann Worldgroup promotes Adrian Botan to global role
Adrian Botan will report to Javier Campopiano, chief creative officer of McCann Worldgroup and McCann.
Revealed: Uncommon is majority shareholder in agency start-up Calling
Uncommon, now majority owned by Havas, backed former creative director Josh Tenser to launch Calling with Rani Patel.
McDonald’s removes smile from Happy Meal boxes to spotlight mental health
The campaign was created by Ready10 and Leo Burnett UK.
Peroni Nastro Azzurro launches global creative review
The process is being handled by AAR.
Bumble launches global campaign and revamps visual identity
The campaign and brand refresh was created in-house.
Asos goes shopping for creative agency
AAR is handling the review.
Asahi International in talks with creative agencies
The process is being supported by pitch consultancy AAR.
‘It exists to not exist in a couple of years’: Why Cannes introduced a humour category
Campaign interviews Cannes Lions' global director of awards Marian Brannelly.
Aline Santos to leave Unilever
Santos is currently chief brand officer at the FMCG giant.
Latest Nationwide ad draws ASA complaints
The UK-based campaign’s first ad has received 280 complaints.
Vodka brand Finlandia reviews global creative account
The process is being handled by Creativebrief.
Spotify campaign calls out Apple for ‘outrageous’ anti-competitive practices
Apple’s restrictions mean developers such as Spotify cannot easily promote deals and promotions on their apps.
Valuable 500 film spotlights disability inclusion with synchronised swimming
More than 528 CEOs will gather at SYNC25 in Tokyo to break the silence on disability inclusion and work towards radical change through 'synchronised collective action.'
Publicis Groupe 'Wishes for 2024' features AI-powered personalised messages
The films feature Arthur Sadoun’s AI twin and a skydiving Maurice Lévy.
McDonald’s gets its money’s worth with overflowing billboard
McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett.
Sinecure.ai acquires Grace Blue Partnership
Grace Blue global chairman Ian Priest has left the company.
Monkey Shoulder shows thirst for creative agency with global review
Creativebrief is handling the process.
VML appoints Wunderman Thompson’s Pip Hulbert as UK chief executive
Trio of appointments follows the merger of WPP’s VMLY&R and Wunderman Thompson.
Peta tells people to ‘kill the tradition’ this Christmas in dark animated film
The campaign was created by House 337.
McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot
The ad was created by Leo Burnett UK.
Accenture Song drives off with Peugeot global creative account
Accenture Song will take over the account in January 2024.
House 337 launches AI ethics committee and guidelines
The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.
Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
Salma Hayek stars in novela-inspired Kahlúa spots
The campaign was created by Wieden & Kennedy London.
Deliveroo unveils revamped brand identity
This is the first brand refresh for Deliveroo since 2016.
Mindshare appoints global chief strategy officer
Tom Di Sapia joins from UM.
Amplify hires global head of luxury
Johanna Worth will report to Lee Avery, Amplify’s global chief operating officer.
Deliveroo explores animated foodie worlds in global brand platform
The campaign was created by Pablo.
Jim Prior to leave WPP after 22 years
Prior will be stepping down later this year.
Spark Foundry recruits EssenceMediacom’s Kate Anthony
Anthony will step into a new role for the agency.
Tourism Australia congratulates England in Women’s World Cup ad
The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.
Paddy Power kicks off football season with musical spot
The campaign was created by Bartle Bogle Hegarty.
Chris Kay launches coaching collective AndOpen
AndOpen pairs leaders with coaches to help “supercharge” their performance.
Wunderman Thompson beefs up social by hiring Beth Carroll to lead 170-strong team
Beth Carroll joins Wunderman Thompson after six years at Iris.
Diageo increases marketing investment despite ‘economic uncertainty’
Marketing spend rose to £3bn in 2023.
Influencer marketing less impactful in cost-of-living crisis, research suggests
The research was conducted by Accenture Song.
Max Verstappen steers anti-drink-driving ad for Heineken
The campaign was created by Le Pub.
Tackling sustainability in the experiential sector
After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?
Bang & Olufsen invites music lovers to 'see themselves in sound'
The campaign was created by Hello Monday/Dept.
Bang & Olufsen invites music lovers to 'see themselves in sound'
The campaign was created by Hello Monday/Dept.
UK advertising watchdog bans Toyota and Hyundai electric car ads
The Advertising Standards Authority found the ads exaggerated the speed at which the electric vehicles could be charged.
Cannes Lions 2023 sees 6% increase in entries
New gaming award boosted entries to almost 27,000.
Santander taps Succession's Brian Cox for 'sliding doors' spot
The campaign was created by House 337.
Lego Group unveils ‘Play unstoppable’ platform
The campaign was created by The Lego Group’s in-house creative team.
Heinz celebrates ‘irrational love’ for brand in first global campaign
The campaign was created by Wieden & Kennedy.
Unilever marketing chief Conny Braams departs
Her replacement will be announced in due course.
Hardys picks Above & Beyond as creative agency
The win follows a competitive pitch.
‘The food industry’s dirtiest secret’: Nuud calls out gum giants on plastic content
The campaign was created by TheOr.
Samsung creates noise-reducing app for people with autism
Unfear was created in partnership with Cheil Worldwide Spain.
PepsiCo sponsors first-ever Women’s Finalissima match between England and Brazil
The match will take place on 6 April at Wembley Stadium.
WPP sees 25% drop in whistleblower reports
WPP's annual report showed a 25% decrease in whistleblowing incidents, including issues around 'respect in the workplace' and 'protection of WPP assets.'
Coca-Cola invites creators to make artwork using AI-based platform
‘Create real magic’ encourages users to add their own creativity to Coca-Cola imagery.
Warc Creative 100: activist campaigns prove power of creativity
‘The lost class’ by Leo Burnett Chicago was crowned top creative campaign.
Is a pitching frenzy back after last year’s slump?
Campaign asks adland whether ‘the pitch is back’ following a flurry of pitch news, from John Lewis Partnership to Sainsbury's.