Special London chief executive and partner departs
Jennifer Black joined the offshoot of the New Zealand agency in 2022.
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‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
McDonald’s removes smile from Happy Meal boxes to spotlight mental health
The campaign was created by Ready10 and Leo Burnett UK.
Peroni Nastro Azzurro launches global creative review
The process is being handled by AAR.
Aline Santos to leave Unilever
Santos is currently chief brand officer at the FMCG giant.
Latest Nationwide ad draws ASA complaints
The UK-based campaign’s first ad has received 280 complaints.
Valuable 500 film spotlights disability inclusion with synchronised swimming
More than 528 CEOs will gather at SYNC25 in Tokyo to break the silence on disability inclusion and work towards radical change through 'synchronised collective action.'
Spotify campaign calls out Apple for ‘outrageous’ anti-competitive practices
Apple’s restrictions mean developers such as Spotify cannot easily promote deals and promotions on their apps.
Vodka brand Finlandia reviews global creative account
The process is being handled by Creativebrief.
Publicis Groupe 'Wishes for 2024' features AI-powered personalised messages
The films feature Arthur Sadoun’s AI twin and a skydiving Maurice Lévy.
‘It exists to not exist in a couple of years’: Why Cannes introduced a humour category
Campaign interviews Cannes Lions' global director of awards Marian Brannelly.
Under Armour unveils football campaign urging players to ‘be the problem’
The work was created by Uncommon Creative Studio.
Do recent controversial fashion ads signal a decline in representation?
Campaign asks adland leaders to share their views on the recent fashion ad backlash for brands such as American Eagle, and what this means for DEI efforts.
Thinkbox CSO: Disabled representation in advertising is a ‘commercial necessity’
Elliott Millard, chief strategy officer at Thinkbox, was part of a panel hosted by agency Purple Goat.
Rimowa selects Gut as global creative agency
Luxury luggage manufacturer previously worked with Anomaly.
Will the Cannes 'integrity standards' stop false or misleading entries?
Cannes Lions introduced a set of ethics on July 10 for awards entries starting from 2026.
Cannes Lions responds to criticism regarding inaccessible stage
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix
The brand took home five Film Craft awards in total.
WPP retires Hogarth and launches WPP Production
Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.
Five agencies vying for Ikea creative account
The review is at the chemistry stage.
Disney brings a scribble to life in a Christmas story full of heart
And it's set to the piano version of You’ve Got a Friend in Me.
Ikea reviews creative account
Mother has been invited to repitch.
Dove urges society to change the way it compliments young girls
The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.
Lego Christmas ad spotlights power of play with Lionel Richie tune
Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.
EY launches global film focusing on next generation
The campaign was created by Fink Different.
Puma appoints Adam & Eve/DDB to global creative account
The appointment follows a competitive pitch.
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
The campaign was created by Leo Burnett.
Coach appoints Mother to creative account and unveils NYC style-inspired campaign
The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.
Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith
The digital experience was created by RGA UK.
Iris Worldwide hires global chief creative officer
Menno Kluin will relocate to London from Ogilvy New York to take up the role.
Publicis Groupe appoints global ECD
Matt Lever left his role as chief creative officer at BMB at the end of 2023.
The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign
The rebrand was handled by The Elephant Room.
Runners ‘get high’ in global Puma campaign
Puma has launched its largest global campaign to date, created by Adam & Eve/DDB. This marks an evolution of brand identity as the sportswear giant prioritises long-term, sustainable growth.
HSBC hires John McDonald as global CMO
He joins from UBS to lead marketing and brand across the four HSBC primary businesses.
Industry needs to get better at short-form ads, says Film Lions president
Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.
McDonald's global CMO: 'Say yes to work that makes you uncomfortable'
Morgan Flatley said businesses should elevate creative excellence and embrace risk.
Samsung creates AI tool for Dutch basketball team at Olympics
The tool was created by Cheil Worldwide.
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).
‘A group of oversharers’: The making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
NBA and Hennessy open corner shop at Selfridges
The event was created by Earnies, Hot Pickle and LVMH.
Guinness sponsors Premier League with ‘largest global campaign to date’
The campaign was created by Abbott Mead Vickers BBDO.
Iris shakes up global leadership with new appointments
Claire Humphris, co-founder and chief executive of Iris London steps down after 25 years, along with Grant Hunter, global chief creative officer, after 20 years with the agency.
Samsung spot spotlights how Galaxy AI can assist health and fitness
The campaign was created by Bartle Bogle Hegarty Singapore.
Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic pollution
Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.
Audi spot follows romance between moth and headlights
The campaign was created by Bartle Bogle Hegarty London.
McDonald’s gets its money’s worth with overflowing billboard
McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett.
Sinecure.ai acquires Grace Blue Partnership
Grace Blue global chairman Ian Priest has left the company.
Peta tells people to ‘kill the tradition’ this Christmas in dark animated film
The campaign was created by House 337.
Deliveroo unveils revamped brand identity
This is the first brand refresh for Deliveroo since 2016.
Asos goes shopping for creative agency
AAR is handling the review.
Financial Times reviews creative account
Ingenuity+ is managing the process.
Cannes Lions 2023 sees 6% increase in entries
New gaming award boosted entries to almost 27,000.
House 337 launches AI ethics committee and guidelines
The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.
Salma Hayek stars in novela-inspired Kahlúa spots
The campaign was created by Wieden & Kennedy London.
Monkey Shoulder shows thirst for creative agency with global review
Creativebrief is handling the process.
Accenture Song drives off with Peugeot global creative account
Accenture Song will take over the account in January 2024.
Jim Prior to leave WPP after 22 years
Prior will be stepping down later this year.
Spark Foundry recruits EssenceMediacom’s Kate Anthony
Anthony will step into a new role for the agency.
Paddy Power kicks off football season with musical spot
The campaign was created by Bartle Bogle Hegarty.
Tourism Australia congratulates England in Women’s World Cup ad
The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.
McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot
The ad was created by Leo Burnett UK.
Deliveroo explores animated foodie worlds in global brand platform
The campaign was created by Pablo.
Influencer marketing less impactful in cost-of-living crisis, research suggests
The research was conducted by Accenture Song.
Amplify hires global head of luxury
Johanna Worth will report to Lee Avery, Amplify’s global chief operating officer.
Santander taps Succession's Brian Cox for 'sliding doors' spot
The campaign was created by House 337.
Unilever marketing chief Conny Braams departs
Her replacement will be announced in due course.
Lego Group unveils ‘Play unstoppable’ platform
The campaign was created by The Lego Group’s in-house creative team.
Heinz celebrates ‘irrational love’ for brand in first global campaign
The campaign was created by Wieden & Kennedy.
Diageo increases marketing investment despite ‘economic uncertainty’
Marketing spend rose to £3bn in 2023.
Max Verstappen steers anti-drink-driving ad for Heineken
The campaign was created by Le Pub.
Bang & Olufsen invites music lovers to 'see themselves in sound'
The campaign was created by Hello Monday/Dept.
Bang & Olufsen invites music lovers to 'see themselves in sound'
The campaign was created by Hello Monday/Dept.
UK advertising watchdog bans Toyota and Hyundai electric car ads
The Advertising Standards Authority found the ads exaggerated the speed at which the electric vehicles could be charged.
Warc Creative 100: activist campaigns prove power of creativity
‘The lost class’ by Leo Burnett Chicago was crowned top creative campaign.
Bumble matches with Apple TV+ to create new dating experience
The partnership plays on Apple’s comedy series ‘Ted Lasso’.
Burberry teams up with Minecraft in gamified collaboration
The partnership includes an in-game experience and a capsule collection.
Hardys picks Above & Beyond as creative agency
The win follows a competitive pitch.
Saatchi & Saatchi appoints James Denton-Clark as chief executive
Denton-Clark replaces Chris Kay, who joined in November 2021.
Dentsu Creative UK appoints first business development director
Matt Lambert joins from Miroma Group.
Haymarket Ventures makes strategic investment in content platform Playe
Playe enables brands to partner creatives worldwide and works with McKinsey and Mr Yum among others.
Disney celebrates 100th anniversary with immersive experience
The event will take place in London between 12 and 21 May.
Apple releases short film to spotlight data privacy
The six-minute film was created in partnership with MAL.
TikTok spot shows it’s more than just a dancing app
The new UK campaign was created by Mother.
Creative salaries set to ‘rebalance’ in UK in 2023
Following the post-pandemic ‘boom’, salary increases have steadied in the creative sector.
Ogury promotes Geoffroy Martin to chief executive
Geoffroy Martin replaces co-founder Thomas Pasquet.
Government scraps Channel 4 privatisation
Channel 4 plans to double its investment in 4Skills and create more jobs outside London.
H&M goes virtual with immersive Roblox experience
The game was created in partnership with Dubit.
M&C Saatchi appoints first global head of advertising network
Part of goal to create 'frictionless global advertising network' for clients.
Knorr dares Gen Z to ‘Eat for good’ in environmental push
The brand invited influencers to play a game of truth or dare to uncover the impact of food consumption on the planet.
Mother creates sticker pack to make young Ukrainian refugees feel at home
The sticker pack features characters from the Ukrainian film 'Mavka. The Forest Song'.
RNIB and Coca-Cola release accessible packaging for Christmas
The push was inspired by the work of The & Partnership.
Korean car brand Genesis revs up the tunes in DJ set powered by a car
The DJ set took place in Shoreditch, London.
Leo Burnett launches diversity programme for clients, with McDonald's on board
Scheme will include workshops, creative development and PR advice to clients.
IPA names Josh Krichefski as next president
Krichefski, global chief operating officer at EssenceMediacom, will succeed Julian Douglas.
Publicis Groupe uses ‘Wishes for 2023’ film to highlight HPV-related cancer
Arthur Sadoun and Maurice Lévy join Michael Douglas to encourage people to get vaccinated against HPV in 2023.
Dawn French and Jennifer Saunders star in M&S Food's Christmas spot
French returns as the Christmas fairy and brings Saunders, aka Duckie the dog toy, to life.
Nike releases film championing refugees and sport
The documentary follows Bayern Munich player Alphonso Davies.
Digitas UK hires first chief growth officer
Sarah Hackett joins the agency from Zone.
‘The food industry’s dirtiest secret’: Nuud calls out gum giants on plastic content
The campaign was created by TheOr.
WPP sees 25% drop in whistleblower reports
WPP's annual report showed a 25% decrease in whistleblowing incidents, including issues around 'respect in the workplace' and 'protection of WPP assets.'