Sportswear brand Nike Football has released a sneak peek of the faces that will appear in its World Cup campaign this summer.
Nike released a series of images depicting Polaroid photos of the cast with their signatures.
The line-up includes the likes of footballers Cristiano Ronaldo and Erling Haaland, artists such as Young Miko and media personality Kim Kardashian, who is holding up a number plate spelling “SCCR-M0M”.
In addition to the famous faces that will appear across the campaign, the Polaroids also capture football boots and a scorpion.
Nike has posted the Polaroids on its Instagram and TikTok pages, teasing the upcoming World Cup campaign.
In September Nike released “Why do it?” by Wieden & Kennedy Portland, which brought a modern twist to its 1988 tagline “Just do it”.
“Scary good” by Wieden & Kennedy London was released last summer for Nike Football and took inspiration from horror films and late-night TV.
Nike’s competitor Adidas released “Backyard legends” by Lola USA for the World Cup earlier this month. The five-minute film starred actor Timothée Chalamet and scored a Campaign Pick of the Week.
Other brands to celebrate the tournament so far include Lynx, Samsung and Coca-Cola.
