Shareholders are coming for agency jobs, not AI
Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
by Ian Whittaker
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
THE INFORMATION
Why Subscribe?
✓ Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles.
✓ No monthly limits!
✓ Premium member-only articles & analysis
✓ Campaign’s annual APAC Agency Report Cards
✓ Premium discount for Campaign event tickets
Join below or call +852 2122 5222 or email subscriptions@haymarket.asia