Mita Mallick

Why ​the NikeSkims brand partnership is one to watch in 2025

Why ​the NikeSkims brand partnership is one to watch in 2025

With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.

Our ad wasn't racist. It was simply a mistake.

Our ad wasn't racist. It was simply a mistake.

When it comes to DE&I brand crisis, denial can cause more harm and hold your brand back.