Nike rewrites playbook with 2026 World Cup campaign
Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.
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Anta’s US expansion plans make a ‘splash’ with a new store, activation and Kyrie Irving-led campaign
The world’s third-largest sportswear brand tapped Team Epiphany for retail-focused, community-driven events as it expands its footprint beyond 12,000 stores in China.
Pepsi gets (polar) bearish on the competition in savage Super Bowl spot
The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s popular Pepsi Challenge revival.
Apple Music and Bad Bunny release new trailer for Super Bowl LX halftime show
The hotly anticipated performance promises to have the world dancing—wherever they are.
What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead
CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.
Cheetos’ launches limited edition fashionably functional pants
The pants were created in collaboration with Impact BBDO and BBDO New York
Bloomberg Media ropes in The Brutalist director for latest edition of Context Changes Everything campaign
The campaign is driven by a global full funnel strategy including CTV placements in Singapore.
Google is on a mission to make using AI ‘A-OK’
The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.
Campaign’s Super Bowl LIX showcase of big game and big game adjacent ads
Our round up of films from Super Bowl LIX includes tech firms like Meta, Open AI, and Google, and snack brands Doritos and Lay's.
Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports
Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.
Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.