WPP hires advisors for potential Burson sale
WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.
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‘Failure is part of the journey’—how to grow a PR agency
Industry figures offer advice on how to (organically) grow a communications business.
Omnicom set targets to cut staff costs by 10%
Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.
‘Just tone deaf’—Nike’s marathon campaign backlash
An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, the Jewish Holocaust memorial day.
Is corporate silence on Trump tariffs really golden?
Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has remained relatively silent—but is this the right comms move?
Current Global CEO George Coleman to depart
Coleman plans to leave the agency this month.
Burson names global digital and intelligence leadership team
Amongst a slew of other appointments, Joe Peng will take on the role of APAC and greater China head of digital and intelligence.
'AI-powered' agency collective launches with quartet of creative businesses
Comms professional Lizzie Earl has launched Stakked—a collective of four specialist creative companies, backed by industry veteran Andrew Bloch.
Golin joins forces with Cyabra to combat disinformation
Through the newly-formed partnership Cyabra will equip Golin with capabilities to pinpoint social media bots responsible for propagating untrue narratives.
Ogilvy names global and EMEA president for integrated comms
Ogilvy PR has promoted Matt Buchanan to the new global and EMEA president role for integrated communications.
Agencies unite to take action on climate
Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.
‘It’s moving from storytelling to story-showing’ – IBM comms chief on AI
Jonathan Adashek, chief communications officer and SVP, marketing and communications, at IBM, says the corporation can’t be ‘all talk’ when it comes to the latest AI technology.
Red Havas launches influencer marketing division
Red Havas Group has announced the global launch of Sway, an influencer marketing service.
'We are asking for policy change': Ogilvy launches AI Accountability Act
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
Ageism almost as common as gender discrimination for women in PR: survey
More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.
Lessons from Adidas: How to respond to fake press releases
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
Adidas hit by fake press release campaign
Adidas has become the subject of a series of hoax press releases issued by a group campaigning against human rights abuses in the clothing supply chain.
Clarity buys Australian agency as 'APAC launchpad'
Global communications agency Clarity has expanded its operations in Asia-Pacific, buying Australia’s Sefiani Communications Group for an undisclosed sum.