BRAND HEALTH CHECK: Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?
True
nike
Running against the giants: Can On outpace Nike and Adidas in Asia?
adidas
brand health check
nike
sports marketing
Nike and Skims debut athleisure line with a star-studded campaign
athleisure
nike
retail
skims
After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw back ground in the cutthroat activewear market.
Nike’s latest campaign urges a new generation to find their motivation
just do it
nike
why do it
The sportswear giant reimagines its famous slogan in this Tyler, the Creator-narrated spot featuring an all-star roster of athletes spanning multiple sports.
Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market?
anta
hoka
jordan
lining
michael jordan
nike
sneaker culture
The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.
‘Just tone deaf’—Nike’s marathon campaign backlash
holocaust
nike
pr blunder
An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, the Jewish Holocaust memorial day.
Why the NikeSkims brand partnership is one to watch in 2025
brand partnerships
kim kardashian
nike
skims
With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.
Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports
nike
superbowl
superbowl 2025
superbowl marketing
Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.
Why do it, Nike? What makes a good brand logo?
editors picks
jaguar
just do it
nike
rebrand
rebranding exercises
thelongview
why do it
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
Nike honours Rafael Nadal’s career with cinematic film
nike
The campaign is narrated by the brand's co-founder, Phil Knight.
Top 10 fashion brands in Southeast Asia
milieu
nike
top 10
top brands south east asia
top50brands
Uniqlo
Japanese casual wear giant Uniqlo has trumped other global favourites like Nike and Adidas to become Southeast Asia’s top fashion brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
Nike follows up on 'Winning isn’t for everyone' for the Paralympics
nike
The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal—winning is.
No longer 'Just Doing It': Can Nike recapture its magic?
brand health check
nike
'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a long decline?
Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'
nike
The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.
Why more brands are embracing podcasts in China
branding
china
nike
social media
From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.
Sports marketing has lost its authenticity
nike
sports marketing
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
Brands can learn a lot from Nike’s reimagined St George’s Cross
nike
The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been the talk of the design world and much of the nation since its release last week.
Campaign Chemistry: AKQA founder and CEO Ajaz Ahmed
ajaz ahmed
akqa
nike
Ahmed talks about 30 years at AKQA and how the agency stays ahead of the curve.
Will 2024 in China be much the same as 2023?
china
ian whittaker
luxury marketing
meta
microsoft
nike
shein
temu
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
Farewell and take it easy, Tiger
nike
BBD Perfect Storm's Seb Hill pens a poignant poem about the end of Tiger Woods' relationship with Nike.
Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements
branding
nike
sports advertising
sports marketing
Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.