Xu Yangtian said support from the Communist Party and Guangdong provincial authorities was critical to Shein’s growth.
True
china
Hidden costs emerge in China’s $16.8 billion influencer market
china
mediasense
r3
top of the charts
Brands are losing sight of what they're paying for in influencer spend in China, per R3.
Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
brand crisis
china
kol
pr
xiaomi
Xiaomi disciplined its PR chief and CMO after fan backlash on Weibo.
How evolving consumer identities are driving a fresh surge in spending across China
alibaba
china
consumer
spending
taobao
Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
Creative Minds: How Chang Wang made a comic book that responds to nature
china
creative minds
havas
Havas China’s senior art director and creator of the award-winning 'Book of Nature', draws storytelling inspiration from music and art and advises kids to swap Harry Potter for painting and guitar lessons.
Short dramas: The RMB 100B content format marketers cannot ignore
advertising budgets
china
iab hk
short drama
What began as scrolling fodder has exploded into a blockbuster content business. At IAB Hong Kong's recent event, experts showed how marketers are moving quickly to reach global audiences through the format.
Tim Cook gives in to the Labubu hype to court Chinese consumers
apple
china
iphone air
The Apple CEO's livestream debut and viral Pop Mart cameo are a clear push to localise Apple’s brand appeal in China—just as domestic tech rivals ramp up new releases ahead of Double 11.
Black Myth: Wukong and McDonald's come together for a festive collab
black myth wukong
china
collaboration
leo
mcdonalds
After McDonald’s Japan saw Pokémon merch fly off shelves (and onto the resale market), the brand builds the hype for the Mid-Autumn Festival.
Prodigious China MD exits Publicis Groupe
china
jasmine huang
publicis groupe
The former head of content production at Publicis Groupe China left the agency suddenly after returning and successfully leading the content business for over five years.
Arc'teryx apologises after fireworks stunt in the Himalayas
amer sports
anta sports
arcteryx
brand controversy
china
Mixed messaging on Weibo and Instagram has only intensified the backlash, with parent company Anta Sports now under growing pressure from Chinese netizens.
40 Under 40 2025: Tiffany Tang, MSL
40 under 40
40 under 40 2025
china
marcomms
msl
tiffany tang
A B2B communications specialist with a stellar record in assisting Chinese brands with global expansion, Tiffany Tang’s leadership is on the fast-track.
40 Under 40 2025: Nana Cao, BBDO Shanghai
40 under 40
40 under 40 2025
BBDO
china
marcomms
nana cao
Her outstanding acumen and charisma has led to a streak of new client wins, while her ability to unite clients and creative visions keep the business rolling.
Levelling up: How quick commerce, cross-platform loyalty, and cultural relevance helped brands in China win big this summer
brands
china
crossplatform loyalty
cultural
quick commerce
The insights for Q2 from the China Online Consumer Brand Index (CBI) reveal that to attain outsized growth, brands ought to move past mere marketing interventions and instead embrace innovative solutions that shrink the gap between communication and commerce.