The industry body warns that extended settlement windows squeeze agency cash flow, delay salaries and erode talent base.
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advertising budgets
'Advertising agencies are not banks': Malaysia's 4As calls out 120-day payments
advertising budgets
Short dramas: The RMB 100B content format marketers cannot ignore
advertising budgets
china
iab hk
short drama
What began as scrolling fodder has exploded into a blockbuster content business. At IAB Hong Kong's recent event, experts showed how marketers are moving quickly to reach global audiences through the format.
Mastering the ad budget mix for maximum results is easy-peasy
advertising budgets
brand marketing
performance marketing
Looking to balance brand and performance ad budgets across different business stages? Here are some practical insights.