What began as scrolling fodder has exploded into a blockbuster content business. At IAB Hong Kong's recent event, experts showed how marketers are moving quickly to reach global audiences through the format.
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advertising budgets
Short dramas: The RMB 100B content format marketers cannot ignore
advertising budgets
china
iab hk
short drama
Mastering the ad budget mix for maximum results is easy-peasy
advertising budgets
brand marketing
performance marketing
Looking to balance brand and performance ad budgets across different business stages? Here are some practical insights.