The lipstick effect is mainstream, and brands selling aspiration and transformation are missing the point, writes Ominicom Media's Daisy Huang.
True
brand marketing
Nobody wants to unlock their potential, they want to feel better now
brand
brand marketing
Google AI Max and SEO: What it means for brands and consumers
ai max
brand marketing
google
performance marketing
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
Victoria’s Secret’s comeback fashion show portrays ‘tokenistic’ brand identity
brand marketing
dei
representation
Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.
Mastering the ad budget mix for maximum results is easy-peasy
advertising budgets
brand marketing
performance marketing
Looking to balance brand and performance ad budgets across different business stages? Here are some practical insights.
How the relationship between brand and demand marketing needs to change
brand marketing
The middle of the marketing funnel has been obscured for too long but is critical to how audiences experience advertising. Steps can be taken to map how broader brand awareness can be channelled into far more relevant mental recognition.
As the pandemic prolongs, here's how marketers need to rethink their plans
brand
brand marketing
brands
nielsen
Three market watchers—Nielsen, Digimind and Euromonitor—provide some fresh insights on how consumers are thinking, acting and spending.
How automotive is navigating a transforming landscape
brand marketing
nissan
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
WSJ Custom Studios renamed as The Trust
brand marketing
content
dow jones
wall street journal
Dow Jones's brand marketing division expands and announces a new creative director.
Higher expectations see consumers wanting less promise and more proof
brand marketing
hong kong
we communications
The Brands in Motion report—spanning across eight markets, 90 brands and some 27,000 consumers and B2B decision-makers—served as the backbone for 2018’s breakfast briefing event.
How industry leaders in Hong Kong are finding stability
brand marketing
hong kong
we communications
21 September event seeks to shed light on rational vs. emotional audience attitudes, the era of brand responsibility, and the 'new consumer'.
Vivo is beating giants at the global game
brand marketing
china
vivo
Laser-focused on capturing the sports community, smartphone brand Vivo scores a hat-trick—announcing its sponsorship of the next two FIFA World Cups, plus NBA China and e-sports
F&N Beverages awards media business to m/SIX Malaysia
brand marketing
wpp
KUALA LUMPUR - Following its acquisition of P1’s media business, m/Six has been appointed as the media agency for F&N Beverages.
HTC names Benjamin Ho as new CMO
brand marketing
TAIPEI - Mobile-phone maker HTC has announced the appointment of Benjamin Ho as CMO, replacing John Wang.
Former Fleishman SEA head Tham Kok Wing joins Edelman
brand marketing
director
edelman
public relations
brand marketing
director
edelman
public relations
SINGAPORE – Edelman has appointed Tham Kok Wing as Southeast Asia director of corporate practice in Singapore and promoted Jonathan Sanchez to brand marketing director for Asia-Pacific.
Former Fleishman SEA head Tham Kok Wing joins Edelman
brand marketing
director
edelman
public relations
brand marketing
director
edelman
public relations
SINGAPORE – Edelman has appointed Tham Kok Wing as Southeast Asia director of corporate practice in Singapore and promoted Jonathan Sanchez to brand marketing director for Asia-Pacific.