Campaign Asia

Last chance: Best Places to Work entry deadline extended

The deadline has been extended by one final week until July 10th. See full details, plus the extended jury list of APAC company leaders.

Cannes daily global podcast episode 5: Campaign beach party, plus latest wins

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.

Cannes daily global podcast episode 1: Awards preview and new humour category

As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Advertisers of the month in Malaysia: Watsons, Milo, and Nivea

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.

Hong Kong’s best transit ads shine at MTR Awards

The winners of the night included Hong Kong Disneyland, Hong Kong Tourism Board, Edelman, and more.

DBS, GrabPay and Maggi see biggest ad awareness gains in Singapore: YouGov

DBS’s 60-hour TikTok livestream and retail tie-ups, GrabPay’s PayLater push, and Maggi’s campaigns drove the strongest lifts in consumer ad recall in August.

Advertisers of the month in Australia: Budget Direct, Uber Eats & WhatsApp

These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.

Advertisers of the month for June in Thailand: Lazada, King Power, and Dairy Queen

These brands saw jumps in advertising awareness in Thailand in June onYouGov's BrandIndex, led by Lazada and its '6.6 Super Wow Sale' campaign.

A shared language of ROI

Nielsen is importing its expertise in ratings to Hong Kong’s digital advertising scene. Has its Digital Ad Ratings product been honed enough to provide the answers local advertisers need?

The test market where sci-fi becomes fact

How is the consumer landscape developing in China? VR, new energy, smart shopping – you've heard the buzzwords, but the sheer numbers behind them are astounding.

‘Millennials’ is a buzzword, not a catch-all

A broad gap in lifestyle and attitude exists between those born in the 80s and 90s, and if brands want to be well received, they should not try to speak to them all at once.

Will AI lead to the death of creativity?

As artificial intelligence advances and processes get automated will our jobs start disappearing?

VR: The birth of a new advertising medium

VR industry experts offer their take on where the technology is taking us in the future, and how marketers are making it their first language.

'Advertisers won't be persuading humans but algorithms': PHD

PHD's Chris Stephenson discusses how AI and VR will impact CMO roles and agency structures, as well as how marketers will face off Virtual Personal Assistants in the sales funnel.

5 marketing essentials to herald the age of AI

PHD’s Susana Tsui on the future history of artificial intelligence.

In memoriam: Remembering Alfred Ma

Alfred Ma, the former chief representative of Ogilvy China, passed away in November 2016 at the age of 73. His former colleagues remember him as both a capable commander in the agency and a down-to-earth comrade.

Winning against the smartphone

In an exclusive interview, Cindy Yan Chan, chief strategy officer of traditional media house Focus Media, discusses how the company is bucking the trends and growing in a mobile age.

Behind Mindshare's AOY2016 Wins

As the celebration at Campaign Asia’s annual Agency of the Year awards gala subsides, one agency stood out, sweeping the most trophies and taking home, once again, Asia Pacific Media Network of the Year 2016.

Intelligent use of data enables 3-D consumer understanding

Mining the data behind 1.3 billion Chinese people is a task for an internet giant whose broad ecosystem offers a goldmine for marketers looking to reach people in the most relevant way.

Hong Kong team adds to The Trade Desk’s rapid regional growth

Still in its first year, Alex Lo’s Hong Kong office has exceeded expectations, enabling the global DSP to create real partnerships and forge important relationships in the region.

Get the big picture

As China’s consumer market expands exponentially, marketers targeting the Chinese consumer are now tasked to create locally relevant content to create connection.

Devi Attamimi on her new role as Hill Asean's institute director

The newly-minted institute director of the Asean-focused think tank offers her perspective on how far brands must adapt to succeed in the rapidly developing Southeast Asian market

Data marketing: breaking the silos

Artefact aims to deliver a seamless experience to clients with their ‘pizza’ strategy.

SK-II’s Bare Skin Chat campaign is high on humour

What are Naomi Watanabe and James Corden doing in a beauty campaign? You’ll have to watch to find out.

Future-proofing the news business

Elsie Cheung, SCMP’s COO, on what digital transformation and innovation look like for the 115-year-old company

Why diversity and inclusivity are the key ingredients for a supportive, empowering environment

Unleashing the superpower of diversity and inclusivity has helped Mars Wrigley and its agency EssenceMediacom be at the vanguard of creativity and innovation in China

What the Verizon Media rebrand means for Southeast Asia

With Oath rebranding as Verizon Media, change is inevitable. But Rico Chan wants to assure consumers and marketers that the best is yet to come.

Thinking Outside the Box with Amber China

Amber China breaks through in 2018 with integrated campaigns driven by, but not limited to, digital marketing in China.

MarketingPulse 2019 explores new marketing frontiers

The second edition of the event dives into such pertinent topics as Gen Z and esports marketing.

Six advertising trends to watch out for in 2019

The latest advertising trends to help you stay ahead of the pack.

What is innovation? MarketingPulse 2019 asks

This year’s event features a star-studded line-up of ad and marketing wunderkinds.

National Geographic's 100 million Instagram followers prove that authenticity is still key

National Geographic celebrates one-hundred-millionth follower with a 24-hour contest.

Event Marketing Awards 2026 open for entries

Enter now for the 10th edition of this acclaimed awards, honouring the best in events and marketing.

Measuring outdoor media performance

Elevator screen-time is coming of age as performance ratings that take a cue from television are now available for screens in 20 cities across China.

Well-timed: Programmatic OTV advertising

The Chinese consumers have shifted — with screen-time moving dramatically towards streaming television — and the media industry is ready and poised to take an evolutionary step forward: Programmatic OTV advertising.

Data-designed mobile futures

Mobile marketing is shaping the future, and data will be used to create truly customised experiences. Yet marketers need not wait for tomorrow’s innovations to become a reality to extract real results today

Transforming social data’s business value

Six years after pioneering the Internet Gross Ratings Point (iGRP) with Miaozhen, leading researcher Albert Sim has joined the technology juggernaut to spearhead its leadership in China’s data industry

Trust, technology and targeting point the way to tomorrow

Advertising is poised to enter an “era of trust” characterised by personalised messaging and customised content driven by a delicate balance of adtech and creativity, according to predictions from leading industry figures attending Cannes Lions festival last month.

A box-office bonanza awaits, if you understand the audience: Tencent

China’s rapidly growing appetite for quality movies and diversifying interest in other entertainment formats offer a range of possibilities for content producers, media owners and brand marketers, but local knowledge will be key to success, says Tencent corporate vice-president Steven Chang.

Brands and data partners navigate China’s challenging digital market

Brands can overcome obstacles such as data silos and integrity of analytics by engaging data partners to enable them to “connect the dots”.

Unprecedented global partnership deal sees Tencent link arms with Publicis Groupe

A “bold new partnership” inked in Paris last month ushers in extensive and wide-reaching cooperation links between Tencent Group’s full suite of assets and all three of Publicis Groupe’s solution hubs.

NetEase deepens brand-consumer emotional resonance

Research-driven firm well placed to help brands to connect

Campaign at Cannes interview: Unilever's Keith Weed

Unilever's chief marketing and communication officer talks about the power of one-to-one marketing and reaching China's consumers.

Campaign at Cannes interview: Mindshare's Norm Johnston

Mindshare's global chief digital and strategy officer talks about the 'killer weapons' of scalable technology and data.

Campaign at Cannes interview: Mars' Bruce McColl

Mars CMO Bruce McColl speaks with Campaign about the future of marketing and how data and mobile change (or do not change) the business of marketing.

Campaign at Cannes interview: Amplifi Global's John Murray

The president of Amplifi Global speaks about creating mobile engagement by marrying data and creativity.

Campaign at Cannes interview: Tencent's Steven Chang

Steven Chang, corporate vice president at Tencent, talks with Campaign about the opportunities in China's film industry.

Campaign at Cannes interview: Wilson Yao of Allyes

Wilson Yao of Allyes Group talks to Campaign at Cannes about China's digital scene

Campaign at Cannes: Isobar's Jean Lin on the future of marketing

The global CEO of Isobar speaks with Campaign brand director Atifa Silk about seamless brand experiences, content strategy and the importance of social platforms.

Campaign at Cannes: Interview with Tencent's Davis Lin

Davis Lin, vice president at Tencent, discusses China's social scene and Tencent's social advertising, with Campaign at Cannes.

Virtual advertising rewrites the rules

How Bundesliga top dog Borussia Dortmund and Lagardère Sports are using virtual advertising to open new channels for brands to get hyperlocal with fans

Grand Sport finds its footing with the AFF Suzuki Cup

With its first regional sponsorship, Thai sports apparel brand Grand Sport found the sweet spot, adopting digital-driven strategies to win big with the sport it knows best.

"Programmatic is about effectiveness, not efficiencies" - FreakOut's Narayan Murthy Ivaturi

FreakOut’s Global COO, Adtech Business, on the future of programmatic video advertising

Earth Day Run 2019 has a catchy slogan

National Geographic's Earth Day Run 2019 asks the essential question: Planet or Plastic?

iPhone, Chanel and Decathlon gain biggest ad awareness in Singapore: YouGov

The launch of the iPhone 17 series, Chanel's cruise 2025/26 show and Decathlon's Mega Sports Fest led to the strongest spikes in consumer ad recall in September.

TikTok, Coca-Cola and M150 lead ad awareness gains in Thailand

TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing gains in the lead-up to major sporting events.

Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov

Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.

Stagwell to consolidate APAC agencies in new Singapore HQ

Creative, media, communications and data units will be housed in one location to streamline operations.

MediaWorks: Lessons for success

The 2023 programme’s mentors and clients explain how up-and-coming media agency professionals can succeed with critical hands-on experience in bringing a real client brief to life.

Campaign announces 2024 event calendar

From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now

Campaign Agency of the Year Global Awards 2023: Entries now open

Attracting entries from across four continents, these awards provide a global arena, where agencies compete directly with each other, regardless of size.

Screaming Creativity: The importance of safe spaces while challenging for great work

PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.

Award-winning art director Brian Campbell dies at 56

Campbell produced famous campaigns for the likes of Smirnoff, BT, Sony PlayStation and Thomas Cook.

Technology and creativity key to MasterCard Spikes tie-up

New partnership with the credit card company will bring biometric selfies, the latest in data tech, Bollywood’s Anil Kapoor and Pepper the robot waiter to Spikes Asia Festival of Creativity.

Everything you need to know to get the most out of Spikes

A handy directory that will help you navigate the festival, making sure you don’t miss out on anything.

Financial Services Marketing Forum previews programme

The programme for the FSM Forum, taking place on 10 November in Hong Kong, includes speakers from a wide range of banking and insurance institutions.

Spikes Asia Awards 2023 opens for entries

Awards updates this year include a return to in-person judging, the newly evolved Creative Commerce Spikes and a refreshed Media Spikes category.

Entry deadline extended for Agency of the Year 2016

You now have until 11 October to enter the region's most prestigious advertising and communications industry awards.

A survey to lift the gender veil in APAC

Global research already points to a skills shortage of female representation at the C-suite level. But what’s the real picture on the ground in Asia’s media and marketing industry?

Ogilvy buys remainder of two existing Chinese JVs

O&M is acquiring shares in two Chinese joint ventures it did not already own.

キャンペーン・ジャパンへようこそ (Welcome to Campaign Japan)

Campaign Asia-Pacific is excited to announce the launch of Campaign Japan, a Japanese-language site that will offer Japanese marketers a new perspective on their industry as well as valuable insight into developments across Asia and beyond.

Agency of the Year 2022 opens for entries

Get all the details on dates, fees, new categories, and more.

Women Leading Change Awards jury announced

The early-bird entry deadline for the sixth annual awards honouring business leaders, change-makers, trailblazers, and rising stars is next Friday, February 25.

Women Leading Change Awards 2022: Call for entries

Get started now on your entries for the sixth-annual awards honouring business leaders, change-makers, trailblazers, and rising stars. The early-bird deadline is February 25.

Campaign unveils female-dominated Power 100

Female marketers outnumber men in the 2022 edition of the illustrious list.

Spikes Asia announces 2016 talent programme

This year’s festival features an expanded training programme to support and nurture industry talent.

5 reasons why agency awards matter

In a time when agencies are under more pressure than ever to deliver for clients and prove their value, here's why agency awards are worth entering.

'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret

Campaign talks to Mark Brand, a social entrepreneur and co-founder from Save On Meats at C2 Montréal

The death of the audience: Google's Mike Yapp

We caught up with Mike Yapp, founder and director, The Zoo at Google, to ask three key questions: How will VR change the media industry? And what's the next big trend? And just what is "hypertelling"?

'Having no friends made me more creative': Justin Kingsley

What makes you creative? What makes a good story? We asked creative strategist and writer Justin Kingsley at C2 Montréal

Gaming, sport, entertainment... is this Cannes Lions' future?

Campaign meets David Davies, Cannes Lions' managing director of content, at C2 Montréal to find out what's happening at this year's Festival of Creativity

Photos: Advertising Week Asia 2016

Advertising Week Asia made its debut in Tokyo on 30 May, opening with a gala at the historic Zojoji temple in the city's Daimon district, close to Tokyo Tower. (Photos: Advertising Week)

Gerety Awards chooses Tokyo, Manila among jury locations for 2022

The global organisation promoting a female view of creative work is also holding a talk on Thai creativity today.

Haymarket acquires Podcast Awards

Campaign’s parent company expands with events for the fast-growing podcast sector.

Marketing in China's unique digital-data ecosystem

Campaign visits Miaozhen Systems in Beijing, where senior executives from GSK and Mindshare join Miaozhen's founder and CEO, Wu Minghui, to discuss the particular challenges brands face given the country's unique data environment.

Game Changers 2021 kicks off on 18 November, diving into esports and gaming marketing across Asia-Pacific

25 global brand speakers from Google, SPORTFIVE, BMW Group and many more are joining forces with Game Changers 2021, covering trending topics on new marketing opportunities in esports and gaming.

Agencies face off in Masterchef competition hosted by Microsoft and Pixels

In celebration of Microsoft’s deal to host MasterChef Asia’s digital content exclusively on MSN, Pixels held the Agency Masterchef cooking competition in late September in Hong Kong. Representatives from PHD Worldwide, Carat and MediaCom took home over $40,000 in prizes, including cash. Pixels also thanks Starcom, Mindshare, Media Palette and The Bread Digital.

MarketingWorks opens for registration

Campaign's unique learning experience will be held February 23 and 24 to strengthen client-agency partnerships and improve the quality and effectiveness of collaborative work.

INSIGHT: Modern bazaar shopping bridges retail gap in India

INDIA - Dheeraj Sinha of Bates 141 India looks at how retailing in India is finding its own local idiom through the growing popularity of a ‘modern bazaar’ shopping mall concept.

40 Under 40: Deadline extended (one last time)

You now have until Thursday this week to nominate the best young talent in your organisation. Here are some testimonials about why you should.

Spikes: Five sessions from bold brands

Spikes delegates will hear directly from Daimler, Oracle, Mastercard, Johnson & Johnson, Procter & Gamble (Vicks) and Jet Airways, among many others.

Cannes Lions honours advertising legend Lee Clow with the Lion Of St. Mark

The organisers of the 60th Cannes Lions International Festival of Creativity, the world's largest and most prestigious global annual awards celebrating creative excellence in advertising and communications, are delighted to announce that the 2013 recipient of the prestigious Lion of St. Mark award will be advertising legend Lee Clow, Chairman of TBWA\Media Arts Lab and Director of Media Arts, TBWA\Worldwide.

Staff