BIG W, Nivea and Specsavers lead Australia's ad awareness gains in March: YouGov
Ad visibility surged for BIG W, Nivea and Specsavers in March, topping YouGov’s rankings for gains in consumer recall.
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Campaign Asia sets pace for Cannes coverage with APAC-first push
Live APAC win tracking, on-ground reporting and a new regional hub will form the backbone of Campaign Asia-Pacific’s Cannes 2026 coverage.
TikTok, Coca-Cola and M150 lead ad awareness gains in Thailand
TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing gains in the lead-up to major sporting events.
Campaign Big Global Awards 2026: shortlist revealed
Leo Burnett Korea is among the shortlisted agencies.
Stagwell to consolidate APAC agencies in new Singapore HQ
Creative, media, communications and data units will be housed in one location to streamline operations.
Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov
Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.
Event Marketing Awards 2026 open for entries
Enter now for the 10th edition of this acclaimed awards, honouring the best in events and marketing.
iPhone, Chanel and Decathlon gain biggest ad awareness in Singapore: YouGov
The launch of the iPhone 17 series, Chanel's cruise 2025/26 show and Decathlon's Mega Sports Fest led to the strongest spikes in consumer ad recall in September.
DBS, GrabPay and Maggi see biggest ad awareness gains in Singapore: YouGov
DBS’s 60-hour TikTok livestream and retail tie-ups, GrabPay’s PayLater push, and Maggi’s campaigns drove the strongest lifts in consumer ad recall in August.
Industry mourns Grey Thailand’s Sompat Trisadikun
Sompat Trisadikun, the award-winning creative force who helped put Thai advertising on the global map, has died suddenly, prompting an outpouring of tributes from across Asia’s ad industry.
Campaign Big Global Awards 2026 open for entries
This year’s awards include new categories for ‘Creative Excellence’.
Advertisers of the month for June in Thailand: Lazada, King Power, and Dairy Queen
These brands saw jumps in advertising awareness in Thailand in June onYouGov's BrandIndex, led by Lazada and its '6.6 Super Wow Sale' campaign.
Campaign Cannes Global Podcast Episode 2
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
Advertisers of the month in Australia: Budget Direct, Uber Eats & WhatsApp
These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.
Publicis CEO Arthur Sadoun joins speaker line-up for Campaign House at Cannes Lions
Publicis CEO Arthur Sadoun will give a sit-down interview on day one.
Campaign announces agenda for debut of Campaign House at Cannes Lions 2025
Programme of editorial and partner events will run across the week of the festival in June.
Campaign announces shortlists for the Event Marketing Awards 2025
A total of 215 entries have made the cut across 40 categories, spanning campaign, people, team, and agency accolades.
Shortlists for Digital Media Awards 2025 released
Here is the work shortlisted in this year's industry excellence and media awards, as well as the digital media owners awards and people/company awards.
Campaign boosts global presence with launch of Campaign House at Cannes Lions 2025
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
Advertisers of the month in Malaysia: Watsons, Milo, and Nivea
The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.
Happy Lunar New Year from Campaign Asia-Pacific
The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.
Agency of the Year 2024: Shortlists announced
See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.
Event Marketing Awards 2025 open for entries
Enter this prestigious awards—now in its ninth year—to recognise leading event and marketing professionals.
MediaSense becomes Campaign's independent auditors for all Agency of the Year Awards
The final entry deadline for the Asia-Pacific AOY awards is on October 3rd at 6 pm HK/SGT.
Hong Kong’s best transit ads shine at MTR Awards
The winners of the night included Hong Kong Disneyland, Hong Kong Tourism Board, Edelman, and more.
Campaign Red is our new destination for advertising intelligence
The global insights, analysis and data content offering is available for organisational subscribers through Campaign's The Knowledge tier, with a major upgrade coming in 2025.
Winners revealed: Best Places to Work Asia-Pacific 2024
The award celebrates companies prioritising people-first practices—and challenges others to step up their game. See which agencies and teams earned top honours in the fourth edition of this prestigious award.
How a media strategy bridging old and new worlds won MediaWorks 2024
Team Manju tapped Standard Chartered’s legacy while targeting a modern audience of cultural innovators as a strategy for bringing in new customers.
Last chance: Best Places to Work entry deadline extended
The deadline has been extended by one final week until July 10th. See full details, plus the extended jury list of APAC company leaders.
Cannes daily global podcast episode 5: Campaign beach party, plus latest wins
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.
Cannes daily global podcast episode 1: Awards preview and new humour category
As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Campaign Global Agency of the Year Awards 2023: Winners revealed
New Zealand's Special repeats as Creative Agency of the Year while The Weber Shandwick Collective was named Asia Pacific Network of the Year.
Why diversity and inclusivity are the key ingredients for a supportive, empowering environment
Unleashing the superpower of diversity and inclusivity has helped Mars Wrigley and its agency EssenceMediacom be at the vanguard of creativity and innovation in China
Entry deadline looms for Campaign Agency of the Year Global Awards
World's leading agencies, big and small, will be judged by top marketers.
Campaign announces 2024 event calendar
From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now
Campaign Agency of the Year Global Awards 2023: Entries now open
Attracting entries from across four continents, these awards provide a global arena, where agencies compete directly with each other, regardless of size.
MediaWorks: Lessons for success
The 2023 programme’s mentors and clients explain how up-and-coming media agency professionals can succeed with critical hands-on experience in bringing a real client brief to life.
Screaming Creativity: The importance of safe spaces while challenging for great work
PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.
Award-winning art director Brian Campbell dies at 56
Campbell produced famous campaigns for the likes of Smirnoff, BT, Sony PlayStation and Thomas Cook.
Spikes Asia Awards 2023 opens for entries
Awards updates this year include a return to in-person judging, the newly evolved Creative Commerce Spikes and a refreshed Media Spikes category.
Campaign unveils female-dominated Power 100
Female marketers outnumber men in the 2022 edition of the illustrious list.
YAAP fully acquires Dubai agency Crayons Communications
The 100% acquisition of Crayons Communications is part of YAAP’s ongoing expansion in the region
Agency of the Year 2022 opens for entries
Get all the details on dates, fees, new categories, and more.
Haymarket acquires Podcast Awards
Campaign’s parent company expands with events for the fast-growing podcast sector.
MediaWorks Online registration opens
Amrita Randhawa, Publicis Groupe Southeast Asia CEO, will chair this year's training event for young media professionals. Register now for a 10% early-bird discount.
Women Leading Change Awards jury announced
The early-bird entry deadline for the sixth annual awards honouring business leaders, change-makers, trailblazers, and rising stars is next Friday, February 25.
Women Leading Change Awards 2022: Call for entries
Get started now on your entries for the sixth-annual awards honouring business leaders, change-makers, trailblazers, and rising stars. The early-bird deadline is February 25.
Gerety Awards chooses Tokyo, Manila among jury locations for 2022
The global organisation promoting a female view of creative work is also holding a talk on Thai creativity today.
MarketingWorks opens for registration
Campaign's unique learning experience will be held February 23 and 24 to strengthen client-agency partnerships and improve the quality and effectiveness of collaborative work.
Game Changers 2021 kicks off on 18 November, diving into esports and gaming marketing across Asia-Pacific
25 global brand speakers from Google, SPORTFIVE, BMW Group and many more are joining forces with Game Changers 2021, covering trending topics on new marketing opportunities in esports and gaming.
Marketing in the metaverse: Game Changers 2021 sheds light on Esports and gaming marketing
Game Changers 2021 takes place virtually on 18th November, exploring key topics around brand influence, metrics, monetisation in Esports and gaming marketing.
Spikes Asia announces 2022 jury presidents
Fourteen industry leaders from across APAC, evenly split male-female, will help set the region’s benchmark in creative excellence and effectiveness.
Digital Media Awards 2022: Call for entries
The DMAs celebrate outstanding ideas, work, agencies, brands and talent in the Greater China region.
More judges join Agency of the Year 2021
Capping off its largest-ever group of industry judges, the Agency of the Year Awards has added another 40 industry experts from around the region to judge entries in this year's awards. (Reminder, the entry deadline is September 16.)
2021 Agency of the Year judges announced
The Agency of the Year Awards has gathered its largest-ever group of industry experts from around the region to judge entries in this year's awards. (Reminder, the entry deadline is September 16.)
Marketing Works 2021: Meet the mentors
Six leaders from across the region will provide mentorship during the three-day training programme, which is taking place virtually between 14 and 16 September.
Marketing Works 2021 opens for registration
Unique three-day event offers brand and agency leaders of tomorrow a training programme based on a real-life case study alongside world-class mentors. Register now to secure the early-bird rate.
Agency of the Year 2021 opens for entries
The 2021 awards programme includes five new categories including B2B, E-commerce and Mobile. The early-bird entry deadline is August 12.
Women Leading Change Awards winners to be announced in live online ceremony
The winners of the Women Leading Change Awards will be announced in an online presentation on June 8. Register now to reserve your spot.
Campaign Connect returns June 2 and 3
The third edition of Campaign's global conference focuses on tackling the post-Covid new world together.
Event Marketing Awards to be livestreamed March 30
Register now to join us for a live presentation of the 2021 Event Marketing Awards at 12:30 pm (SG/HK) on Tuesday, March 30.
Jury members announced for PR Awards Asia
The entry deadline for the 20th edition of the region's foremost recognition of excellence in public relations is April 7, with a late-entry deadline of April 13.
Campaign360 agenda released
You can still participate in our exclusive research into privacy with Forrester and WFA, the release of which will kick off the virtual event taking place May 4 through 6.
Women Leading Change Awards jury announced
The entry deadline for the awards celebrating women who lead, inspire and motivate greatness in the industry in APAC is March 23, with late entries accepted until March 31.
Creativity is key to driving sustainable living
SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.
Greater precision and effectiveness with AI
SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.
China's media dystopia
SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.
Upcycling creative content: Making the most out of the least
SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.
Turning chaos into clarity
SPIKES ASIA X CAMPAIGN: Daniela Bogoricin, Director of Twitter Next APAC, walks us through a selection of the best campaigns on Twitter across the region in 2020, and explores what made them stand out.
Up-skill it to kill it
SPIKES ASIA X CAMPAIGN: In this roundtable, award-winning Ogilvy creatives share their tips on how to stay fresh and relevant.
Spikes Asia: Inside the jury room
SPIKES ASIA X CAMPAIGN: Four jury members share nine trends from this year's entries, along with video examples and insights into what makes great work great.
Creative in a crisis
SPIKES ASIA X CAMPAIGN: There can be significant benefit brands that engage during tough times with authenticity and stay true to their values—but there are also risks, explains TripAdvisor's David Vu.
Designing purposeful platforms for a more human future
SPIKES ASIA X CAMPAIGN: R/GA and Unilever explain what is a 'purpose platform' and what is not, how to find an 'active purpose' that is true and authentic, and why purposeful brand building is essential for long-term sales growth.
Will e-commerce kill creativity?
SPIKES ASIA X CAMPAIGN: When marketplace-only search becomes the primary method of access, you will only get ‘one-shot’ at brand preference. MediaCom's Josh Gallagher talks about creating magic in conversion moments.
Economics of culture
SPIKES ASIA X CAMPAIGN: Hear directly from Singapore Tourism Board and Manulife about how to identify and interrogate a wide variety of datasets—looking for signals that can indicate potential opportunities.
Evolving strategies for the new path to purchase
SPIKES ASIA X CAMPAIGN: Shifting consumer behaviour in the last 12 months has meant marketers everywhere have had to re-strategise and accelerate digital transformation. Which 'new normal' consumer trends are here to stay?
Brave new normal: Creative trends for 2021
SPIKES ASIA X CAMPAIGN: Merlee Jayme, global president of Dentsu Mcgarrybowen, shares insights from her global career and from 'Brave New Normal', Dentsu’s creative trends report, to review 2020 and make predictions for 2021.
The CMO Panel: Let's talk effectiveness
SPIKES ASIA X CAMPAIGN: Leading marketing chiefs talk candidly about what they’re doing to ensure campaigns are having the desired effect and their plans for the future.
Engaging the consumers of tomorrow
SPIKES ASIA X CAMPAIGN: What are brands doing to engage audiences today? How have their strategies changed, and what can we expect to see from brands as the world continues to define the new normal.
Getting creative with sustainable production
SPIKES ASIA X CAMPAIGN: New technology and innovation empower us to transform the way TV commercials are shot to be more sustainable. James Suh of DDB Korea, along with a technology expert and an entertainment-industry producer, showcase 3D, real-time virtual sets.
Predicting and delivering creative effectiveness
SPIKES ASIA X CAMPAIGN: Following the launch of Kantar's Creative Effectiveness Awards, Irene Joshy, the company's regional creative domain lead, share key insights based on human and machine learning that could inspire creative work in the coming years.
Storytelling at scale
SPIKES ASIA X CAMPAIGN: Building a brand at scale while retaining its depth is often a challenge. This session looks at how to achieve that goal using effective storytelling.
How CMOs can claim their voice in the boardroom
SPIKES ASIA X CAMPAIGN: With 70% of transformation projects failing to deliver the desired impact, marketers must reclaim the technology agenda by demonstrating how it can unlock a new age of creative success, according to Wunderman Thompson's Justin Peyton.
Mark Read interview and Q&A
VIDEO FROM SPIKES ASIA X CAMPAIGN: WPP's CEO Mark Read speaks with Spikes and Campaign's Atifa Silk about the structure of the WPP network, agency integration and more.
Words matter: Using voice for purpose
VIDEO FROM SPIKES ASIA X CAMPAIGN: Singaporean singer-songwriter Nathan Hartono and Warner Music Asia share how artists want to lend their voice to brands that are communicating messages that matter.
Can brands save the world?
VIDEO FROM SPIKES ASIA X CAMPAIGN: The Lion's Share Fund co-founder Christopher Nelius explains the magic behind the concept asking brands to donate when they use animals in their marketing.
Global CMO keynote: Mastercard's Raja Rajamannar on quantum marketing
VIDEO FROM SPIKES ASIA X CAMPAIGN: Mastercard's global CMO discusses the new frontier, where classical rules of marketing no longer apply.
Post-pandemic creativity: Recover, rebuild and renew
VIDEO FROM SPIKES ASIA X CAMPAIGN: Leveraging insights from WARC's Toolkit for 2021 and Asia Strategy Report, this session provides guidance and best practice on how to build back better.
All-star creative panel: APAC on the world stage
VIDEO FROM SPIKES ASIA X CAMPAIGN: APAC is now in a strong position to effectively lead the world in creativity. So what needs to happen for the region to truly show up on the world stage?
PR Awards Asia 2021 open for entries
On the 20th anniversary of the awards, additional categories have been added to celebrate agencies’ hard work. Get all the details on key dates and download the entry kit.
Ask WPP's Mark Read questions at Spikes Asia x Campaign
Register now for the live and on-demand event taking place February 22 through 25.
Women Leading Change Awards: Call for entries
Entries are now open for the fifth edition of Campaign's awards that celebrate and champion the advancement of women in the industry, with seven new categories for 2021.
Campaign unveils Advertising Intelligence global agency business performance tool
AI is Campaign's first global product.
Announcing Campaign360 2021: Evolving identity
Campaign360 returns in a new format, taking place online May 4 through 6, 2021.
Event Marketing Awards judges announced
The Event Marketing Awards, honouring both live and virtual events, has announced a diverse and global judging panel of 17 industry experts. Entries for the 2020 EMAs are due January 21.
Spikes Asia announces full juries
Juries have an equal number of male and female creative experts.
Digital Media Awards return with 8 new categories
The renowned Digital Media Awards programme for Greater China is now open for entries. Here are a few more details about the eight additional categories for this year.
Global industry leaders convene to discuss 'the great reset'
On December 8, Campaign Connect will bring together leaders from around the globe from Unilever, Disney, Mondelez, Burger King, Electronic Arts, Kraft Heinz, Facebook, Coca-Cola, Salesforce, Accenture and many more to determine how marketing will move forward.
Event Marketing Awards 2021 unveils new categories for both live and virtual events
Asia-Pacific’s top event-marketing awards program is now inviting entries and is delighted to introduce nine new categories to honour both live and virtual events.
Announcement: MediaWorks Online opens for registration
Entering its 15th year, Campaign's MediaWorks program for young professionals returns in a virtual format in March 2021.