Sascha Kuntze, chief creative officer at BBH Singapore has joined the judging panel for the Campaign Big Global Awards 2026 alongside Phoebe Chan, regional creative director at DDB Group Hong Kong.
Javier Campopiano, worldwide chief creative officer at McCann Worldgroup and McCann, will chair the judging panel.
The final entry deadline for this year’s awards is this week (23 October). Entries can be submitted here.
The awards, which are now in their third year, aim to celebrate the most impactful and innovative creative work from around the world.
New judges joining the global panel alongside Kuntze and Chan are Dentsu Creative’s creative partner, Caitlin Ryan; Craig McIntosh chief creative officer at Toronto-based agency Diamond; Shawn King senior vice‑president and executive creative director and National Public Relations; Skye Deluz, creative director at Rethink; and Caroline Friesen, executive creative director at Wieden & Kennedy Toronto.
UK judges on this year’s panel, including Andre "Dede" Laurentino, deputy chief creative officer, EMEA at Ogilvy; Laura Jordan Bambach, founder of Uncharted; Peter Robinson, international executive creative director at Mother; Simon Lloyd, deputy chief creative officer EMEA at VML' and Hermeti Balarin, chief creative officer at Wieden & Kennedy London.
This year's categories under Media Channel include 30 second TV ad, Audio, Experiential, customer Experience, Design, Film, Gaming, Integrated, Out of Home, Print and Social.
The industry sector categories include Automotive & Transport, Banking & Finance, Entertainment & Leisure, FMCG, Health & Wellness, Giving Back, Retail, Travel & Tourism and Utilities & Services.
The 2026 awards also include new categories under Creative Excellence, through which entries can be submitted under Best Brand Positioning, Best Idea for a Social Purpose, Best Use of an Influencer/Creator or Celebrity, Branded Content, Creative Idea for a New Brand and Original Idea. Find out more about the categories here.
The online announcement of the winners will take place on 26 February 2026.
Maisie McCabe, UK editor of Campaign, said: "The Campaign Big Global Awards allow the best ads from around the world to compete against their real competitors – other offerings within a brand sector. Winning a Campaign Big Global Award for Retail or Banking & Finance, for example, demonstrates your agency's ability to help brands outshine their peer group, which is fantastic for bragging rights – and future creds presentations.
"The Big Awards are also one of the few schemes chosen solely by creative top leaders, people who have created great work themselves. This year, there are additional categories reflecting the increasingly integrated world in which brands and agencies operate. I am really looking forward to seeing the entries, and celebrating the winners."
