Digital Media Awards 2026 winners revealed

WPP Media dominated Campaign’s Digital Media Awards 2026 with major wins, while Taiwan-based work stood out in AI, content, and entertainment-led campaigns.

by Staff Reporters | 04/16/2026

Campaign Asia-Pacific has announced the winners of the 2026 Digital Media Awards, which honour the best in digital marketing work, innovation and talent, and spotlight Greater China’s growing influence on the global digital industry.

This year, WPP Media emerged as the top performer, its Hong Kong office took the Agency of the Year on the back of strong showings in data, performance and innovation, including 'Plan Smart! Maximise Every Dollar of Your Salary' and 'Promise Always-On Acquisition Campaign' for Hang Seng Bank and Promise Finance, as well as Uber’s 'Skip The Kung Fu 2.0'.

Taiwan also impressed in AI, content and entertainment with 'Koala’s F(ai)ry Tales' for Koala’s March, 'Born for the Spotlight' for Netflix, and 'Don’t Hero Pain. Strength Comes with White-Coats.' for Panadol Oral Analgesic, all earning Gold in AI, social and influencer-led content.

For the full list of winners, see below.

Category	AWARDS	Campaign Title	Entrant	Campaign's Brand	Market
Best AI Driven Campaign	Gold	Blua Health AI-powered Loyalty Mobile App	DigiSalad	Blua Health	Hong Kong SAR
Best AI Driven Campaign	Silver	Koala’s F(ai)ry Tales	UNISURF Digital Marketing	Koala's March	Taiwan
Best AI Driven Campaign	Bronze	TK Mates: AI-Powered Fashion Companion	Swire Properties (China) Investment Company Limited	Swire Properties	China
Best Use of AI Generated Content	Gold	Coke AI: The True Message	Medialand Digital Strategy Limited	Coca-Cola	Taiwan
Best Use of AI Generated Content	Silver	When Lonely Hearts Shine Meet My Virtual Soulmate	Zenith Taiwan	Haleon Stresstabs	Taiwan
Best Use of AI Generated Content	Bronze	Lenovo Binary Star: Mass Co-Created AIGC Sci-Fi Film	Lenovo AIGC Center	Lenovo	China
Best Use of AI Marketing Analytics	Silver	When Moms Decide, AI Guides	Zenith Taiwan	NAN HA3	Taiwan

Industry Excellence

Category	AWARDS	Campaign Title	Entrant	Campaign's Brand Name	Market
Beauty, Cosmetics and Personal Care	Silver	PANTENE Launching Peptide Bio-Shot Hair Mask	DeVries Global Beijing	Pantene	China
Beauty, Cosmetics and Personal Care	Bronze	PRADA Beauty: From Hype to Owned Sovereignty	iProspect Taiwan	PRADA Beauty	Taiwan
Non-Alcoholic Beverages	Gold	New IP Marketing: "Merchandising" Product for Mutual Empowerment	Edelman China	Mizone+ Electrolyte & Genshin Impact	China
Non-Alcoholic Beverages	Silver	Coke AI: The True Message	Medialand Digital Strategy Limited	Coca-Cola	Taiwan
Alcoholic Beverages	Bronze	The Singleton 16YO: From Teacup to Tumbler	PHD	The Singleton	Taiwan
Consumer Products and Services	Gold	Cracking the CNY Kitchen	Carat	Heinz Ketchup	China
Consumer Products and Services	Silver	Kotex Day Panty: Redefining Daily Period Care	OMD Taiwan	Kotex	Taiwan
Consumer Products and Services	Bronze	Snuggle	PHD Taiwan	Snuggle	Taiwan

Corporate and Professional Services	No Shortlists No Winners
Delivery Services	No Shortlists No Winners

Digital Products	Silver	PARADIGM	THINK CHINA	Samsung Electronics Hong Kong	Hong Kong SAR
Digital Products	Bronze	From Day Coffee to Nightlife: A Social Movement	Zenith Taiwan	vivo	Taiwan

E-commerce	No Shortlists No Winners
Education and Training	No Shortlists No Winners
Energy and Petroleum	No Shortlists No Winners
E-Sports and Gaming	No Shortlists No Winners

Fashion, Watches, and Jewellery	Silver	It's Always Burberry Weather: Postcards from London	OMD China	Burberry	China
Fashion, Watches, and Jewellery	Silver	Cartier OmniPresence Digital-to-Door	WPP MEDIA	CARTIER	Hong Kong SAR
Financial Services	Gold	Plan Smart! Maximise Every Dollar of Your Salary	Sunny Idea (HK) Limited	Hang Seng Bank	Hong Kong SAR
Financial Services	Silver	Blua Health AI-powered Loyalty Mobile App	DigiSalad	Blua Health	Hong Kong SAR
Financial Services	Bronze	Promise Go Smart!	WPP MEDIA	Promise Finance	Hong Kong SAR
Food, Confectionary, and Restaurants	Gold	Koala’s F(ai)ry Tales	UNISURF Digital Marketing	Koala's March	Taiwan
Home Furnishing and Appliances	Silver	Bosch Super Brand Day Campaign	PHD	BOSCH	China

Household Products and Supplies	No Shortlists No Winners
IT and Telecommunications	No Shortlists No Winners

Media and Entertainment	Gold	Born for the Spotlight	Medialand Digital Strategy Limited	Netflix	Taiwan
Media and Entertainment	Silver	Influencer-Led Preschool Cinema Breakthrough	PHD Network Taiwan	Pinkfong & Bebefinn	Taiwan
Pet Care	Gold	NexGard - Good Owners Always All Capable	OMD Taiwan	NexGard®	Taiwan
Pharmaceuticals and Healthcare	Silver	The Warm Trio Ends Silent Pain Sacrifice	Zenith Taiwan	Panadol Oral Analgesic	Taiwan
Public Sector	Silver	Traffic Ticket Digitalisation and eTraffic Ticket Platform	Hong Kong Police Force	Traffic Branch Headquarters, Support Wing	Hong Kong SAR
Public Sector	Bronze	Mother’s Choice – Reasons to Foster: “Worth it”	Havas	Mother’s Choice	Hong Kong SAR

Retail Stores

No Shortlists No Winners

Transportations and Automotives	Gold	Lexus Gentlemen’s Club	Medialand Digital Strategy Limited	Lexus	Taiwan
Transportations and Automotives	Silver	Skip The Kung Fu 2.0	WPP MEDIA	Uber	Hong Kong SAR
Transportations and Automotives	Bronze	Porsche China CEO IP series: AP Studio	RFI Studios	Porsche China	China
Travel, Tourism, and Leisure	Gold	House of Dancing Water Premiere	KIWI Communications	City of Dreams	China

Media

Category	AWARDS	Campaign Title	Entrant	Campaign's Brand Name	Market
Best Data Driven Campaign	Gold	Plan Smart! Maximise Every Dollar of Your Salary	WPP Media	Hang Seng Bank	Hong Kong SAR
Best Data Driven Campaign	Silver	Lux Sparkling Body Wash online-to-offline campaign	The Trade Desk	Lux Sparkling Body Wash	Taiwan
Best Data Driven Campaign	Bronze	Snuggle	PHD Taiwan	Snuggle	Taiwan
Best Digital Media Innovation	Gold	Skip The Kung Fu 2.0	WPP MEDIA	Uber	Hong Kong SAR
Best Gamification	Gold	Blua Health AI-powered Loyalty Mobile App	DigiSalad	Blua Health	Hong Kong SAR
Best Integrated Marketing Campaign	Gold	2025 MB x McD Collaboration Campaign	BBDO China Co.Ltd	Mercedes-Benz	China
Best Integrated Marketing Campaign	Silver	PRADA Beauty: From Fragmented to Integrated Flow	iProspect Taiwan	PRADA Beauty	Taiwan
Best Integrated Marketing Campaign	Bronze	House of Dancing Water Premiere	KIWI Communications	City of Dreams	Macau
Best Mobile Campaign	Silver	Blua Health AI-powered Loyalty Mobile App	DigiSalad	Blua Health	Hong Kong SAR
Best Mobile Campaign	Bronze	When Lonely Hearts Shine Meet My Virtual Soulmate	Zenith Taiwan	Haleon Stresstabs	Taiwan
Best O2O Marketing	Gold	Cracking the CNY Kitchen	Carat	Heinz Ketchup	China
Best O2O Marketing	Silver	PRADA Beauty: From Footfall to Digital Progression	iProspect Taiwan	PRADA Beauty	Taiwan
Best O2O Marketing	Silver	The Singleton 16YO: From Teacup to Tumbler	PHD	The Singleton	Taiwan
Best Out-Of-Home	Gold	The Final Game	Medialand Digital Strategy Limited	Netflix	Taiwan
Best Out-Of-Home	Silver	Mizone Programmatic DOOH Campaign triggered by temperature	VIOOH	Mizone	China
Best Performance Marketing	Gold	Promise Always-On Acquisition Campaign	WPP MEDIA	Promise Finance	Hong Kong SAR
Best Performance Marketing	Silver	Snuggle	PHD Taiwan	Snuggle	Taiwan
Best Performance Marketing	Bronze	Plan Smart! Maximise Every Dollar of Your Salary	WPP Media	Hang Seng Bank	Hong Kong SAR

Best SEO/SEM Campaign

No Shortlists No Winners

Best Social Media Campaign	Gold	Born for the Spotlight	Medialand Digital Strategy Limited	Netflix	Taiwan
Best Social Media Campaign	Silver	Mercedes-Benz 140 Anniversary Campaign	BBDO China Co.Ltd	Mercedes-Benz	China
Best Social Media Campaign	Bronze	New IP Marketing: "Merchandising" Product for Mutual Empowerment	Edelman China	Mizone+ Electrolyte & Genshin Impact	China
Best Social Media Campaign	Bronze	Johnnie Walker Blonde: Ride the BLONDE Wave	PHD	Johnnie Walker	Taiwan
Best Use of Content	Gold	Koala’s F(ai)ry Tales	UNISURF Digital Marketing	Koala's March	Taiwan
Best Use of Content	Silver	Johnnie Walker Blonde: Ride the BLONDE Wave	PHD	Johnnie Walker	Taiwan
Best Use of Content	Bronze	BLACK LABEL RECORDS & BEATS	PHD	JOHNNIE WALKER BLACK LABEL	China
Best Use of E-Commerce	Gold	Blua Health AI-powered Loyalty Mobile App	DigiSalad	Blua Health	Hong Kong SAR
Best Use of E-Commerce	Silver	New IP Marketing: "Merchandising" Product for Mutual Empowerment	Edelman China	Mizone+ Electrolyte & Genshin Impact	China
Best Use of Influencer	Gold	Don’t Hero Pain. Strength Comes with White-Coats.	Zenith Taiwan	Panadol Oral Analgesic	Taiwan
Best Use of Influencer	Silver	Influencer-Led Preschool Box Office Breakthrough	PHD Network Taiwan	Pinkfong & Bebefinn	Taiwan
Best Use of Influencer	Bronze	Cityplaza 'Sweetmas'	N/A	Cityplaza Hong Kong	Hong Kong SAR
Best Use of Interactive Media	Silver	We Are Good Good Friends	Mars Marketing	Mars Creative Day	Taiwan

Best Use of Live Streaming	No Shortlists No Winners
Best Use of MarTech	No Shortlists No Winners

Best Use of Programmatic	Gold	AI Flight Secretary: Winning the Programmatic Conversion War	Zenith Taiwan	Cathay Pacific Airways Limited	Taiwan
Best Use of Programmatic	Silver	Hitachi 2x sales growth with data-driven omnichannel strategy	The Trade Desk	Hitachi	Taiwan
Best Use of Real-Time Marketing	Silver	2025 MB x McD Collaboration Campaign	BBDO China Co.Ltd	Mercedes-Benz	China
Best Use of Real-Time Marketing	Bronze	Hong Kong Standard Chartered Soccer 7s	Havas	Hong Kong Football Club Standard Chartered Soccer 7s	Hong Kong SAR
Best Use of Short Video	Silver	香港警察官方抖音号	香港警务处	公共关系部	China
Best Use of Short Video	Bronze	Cityplaza x Coca-cola 'LIVE HAPPY Cheers!'	N/A	Cityplaza Hong Kong	Hong Kong SAR
Best Use of Short Video	Bronze	Promise Go Smart!	WPP MEDIA	Promise Finance	Hong Kong SAR
Best Use of Website & Apps	Silver	Behavioral Powered: Web Evolution for Sensitive Skincare	iProspect Taiwan	La Roche-Posay	Taiwan