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Singapore-based Rice Media acquired by social media agency

acquisition content By Staff Reporters

Financial terms of the deal and potential headcount changes were not disclosed.

How marketers can stop their brand and budget being buried in AI slop

ai aritificial intelligence content content creation By Matthew Keegan

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

ads buying consumer content decisions digital influencer kantar marketing playbook the By Campaign India Team

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

How can brands adapt to changing search and content habits?

ai content search social media By Fe Husaint

With more users turning to social media to discover content and make purchasing decisions, Greenpark's Fe Husaint says this should be viewed as a golden opportunity for brands.

Will AI make human-generated PR content a premium product?

ai artificial intelligence content By Kim Polley

As generative AI produces vast amounts of text, art and music with unprecedented speed, will human-generated content become obsolete? Should we even bother teaching children to write essays, or will AI simply do it for them?

Should influencers pose as subject matter experts?

content creators influencers media

SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.

Brands tap more influencers from India's tier 2 and 3 cities for authentic, local content

content creators influencers marketing

Marketers in India are partnering with content creators in smaller cities due to the freshness of their content and relatively lower cost of collaboration.

How L'Oreal is integrating content with commerce

commerce content ecommerce loreal By Shawn Lim

The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.

STB signs content partnership with Warner Bros

content singapore singapore tourism board stb tourism By Staff Reporters

The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.

Is Google's helpful content update helpful to PR?

content creators google search seo By Evie Barrett

The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

Consumers want content from real people, not influencers: US study

content influencers By Natasha Bach

The misuse of influencers may even hurt a brand's perception, the EnTribe report says.

Driving consumer engagement with short-form content

content video By Suki Lin

The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.

Twitter agrees to sell to Elon Musk, who promises string of changes

advertising content elon musk social media tesla twitter By Jessica Heygate

Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.