Financial terms of the deal and potential headcount changes were not disclosed.
True
content
Singapore-based Rice Media acquired by social media agency
acquisition
content
How marketers can stop their brand and budget being buried in AI slop
ai
aritificial intelligence
content
content creation
With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.
How can brands adapt to changing search and content habits?
ai
content
search
social media
With more users turning to social media to discover content and make purchasing decisions, Greenpark's Fe Husaint says this should be viewed as a golden opportunity for brands.
Will AI make human-generated PR content a premium product?
ai
artificial intelligence
content
As generative AI produces vast amounts of text, art and music with unprecedented speed, will human-generated content become obsolete? Should we even bother teaching children to write essays, or will AI simply do it for them?
Should influencers pose as subject matter experts?
content
creators
influencers
media
social
SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.
Brands tap more influencers from India's tier 2 and 3 cities for authentic, local content
content
creators
influencers
marketing
Marketers in India are partnering with content creators in smaller cities due to the freshness of their content and relatively lower cost of collaboration.
STB signs content partnership with Warner Bros
content
singapore
singapore tourism board
stb
tourism
The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.
Consumers want content from real people, not influencers: US study
content
influencers
The misuse of influencers may even hurt a brand's perception, the EnTribe report says.
Twitter agrees to sell to Elon Musk, who promises string of changes
advertising
content
elon musk
social media
tesla
twitter
Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.
Simplified expands in Asia, plans to hire 80 new creatives
automation
content
social media
The company's platform aims at automating content creation for marketers and agencies.
Unilever ramps up Philippines beauty site with Green Park Content
content
philippines
unilever
The FMCG maker extends its brand publishing efforts with BeautyHub.PH.
Havas and Wellcom partner on global production network
content
havas
partnerships
Kuala Lumpur is slated to be one of the network's first locations.
Campaign Crash Course: How to develop a content strategy
content
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.
DDB Hong Kong launches content unit
content
DDB
social media
The new offering will bring together the agency’s creative department with production talent to boost social and digital briefs.
Australia to press ahead with media bargaining law despite backlash
australia
content
facebook
news
regulation
As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.
Digital Communications Team of the Year connects brands with Gen Z
content
DIGITAL MEDIA AWARDS: Mindshare China's Content+ team has a proven knack for developing innovative, interactive approaches that help brands reach Gen Z consumers.
6 actionable content-strategy ideas during challenging times
content
Freezing your communications during a crisis isn't prudent, but you do need to recalibrate your messages. The head of content strategy for Liwa Content Driven explains how to approach that task.
Why we've changed the way you access Campaign Asia-Pacific
content
Our registered users now get a wider sample of our best work, but will need memberships for regular access.
How Twitter's content strategy serves brands and publishers
content
social media
twitter
"Our narrative is to really show content publishers that we're their ally."
Advertising versus subscription
advertising
content
streaming
It's one of the great, unresolved issues in the industry, and advertising people should worry.
What it takes to create award-winning branded content
content
Five team members from SCMP’s Morning Studio tell us about creativity, big data and multimedia storytelling.
LEO Digital Network's vision of Big Creative
content
creativity
marketing
LEO Digital Network's integrated ecosystem strategy is designed to keep it at the forefront of China's digital and marketing space
Sponsored posts with #ad on Instagram almost double
advertising
content
facebook
influencers
instagram
Total number of posts with #ad is forecast to break three-million barrier for first time.
Twitter launches ArtHouse to help brands make better content
advertising
content
creative
twitter
"Our mission is simple: to help brands design Twitter first content that moves people."
Don't blame short attention spans for unengaging content
content
FWD Insurance's Gavin Lai says if more brands simplified their content, made it clear, relatable and trustworthy, they wouldn't need to worry about millennials' supposed fickleness.
How to tailor events to diverse audiences
content
personalisation
The challenge is providing an environment in a way that seems personalised to hundreds or thousands of individuals.
‘Headless’ content the key to personalisation
conference
content
four seasons
personalisation
salesforce
Having a single content source feeding different channels is the best way to achieve consistency in digital marketing, according to Four Seasons Hotels' marketing VP.
"You need psychologists to design the questionnaires": Oscar Cerezales
content
The COO of MCI Group on why agencies must rethink the rules of adult learning.
"We are preparing for hyper-personalisation on the large screen": Nikki Mendonca, Accenture
accenture
advertising
content
data
technology
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
WSJ Custom Studios renamed as The Trust
brand marketing
content
dow jones
wall street journal
Dow Jones's brand marketing division expands and announces a new creative director.
Cutters Studios hires former Havas ECD
advertising
content
David Morgan is part of the production company's plan to offer higher level services in Japan.