The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.
True
partnerships
Mondelez partners with Accenture and Publicis to launch AI platform
accenture
ai
creativity
mondelez
partnerships
publicis groupe
YouTube partners with Shopee to launch shopping feature
ecommerce
google
livestreaming
partnerships
retail
shopee
youtube
The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.
What Kamala Harris can teach us about creative partnerships
partnerships
Having a variety of viewpoints, but steadfastly sharing the Vision Thing, remains crucial in any working relationship.
Grab integrates OpenAI technology into its platform
adtech
ai
artificial intelligence
ecommerce
grab
openai
partnerships
retail media
Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.
Campaign Podcast: Are creative partnerships more intense than a marriage?
creativity
partnerships
Campaign's editorial team discusses a trio of features on creative partnerships.
TikTok study reveals five best marketing practices when working with creators
creator economy
influencers
partnerships
social media
tiktok
TikTok partnered with creator marketing platform CreatorIQ on the report, which reveals creator partnerships deliver maximum bang for buck on the scrollable platform.
Five areas to improve client-agency relationships
growth
marketers
partnerships
The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
Marketers are moving beyond traditional agency partnerships: R3 study
marketing
partnerships
r3
R3's Integration 2030 study explores the factors that are moving brands toward new agency models and integrating services.
Omnicom strikes group-wide partnership with Firework
omnicom
partnerships
The global deal will enable the network’s agencies to help e-commerce clients add video and livestreaming to brand websites that engage shoppers and drive more sales.
Dentsu Singapore forms allyship with Impact.com
Dentsu
partnerships
performance marketing
Dentsu claims the partnership puts it in a better position to support clients in their performance-marketing activities.
TikTok unveils fresh ad products, measurement and brand safety tools
measurement
partnerships
tiktok
The platform has also inked several e-commerce partnerships.
Havas and Wellcom partner on global production network
content
havas
partnerships
Kuala Lumpur is slated to be one of the network's first locations.
InMobi and Gojek partner on audience targeting, identity resolution
adtech
gojek
partnerships
Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.
The ups and downs of M&A in events
acquisitions
partnerships
The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.
Tourism NZ partners with Tencent
partnerships
tencent
The collaboration is an effort to bring in more inbound travellers for 2019 China-New Zealand Year of Tourism.
Impact announces APAC expansion
apac
automation
china
growth
japan
partnerships
Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.
AMEX Meetings & Events partners with Attendify and Splash
partnerships
The tools will form Meetings Marketplace, a vetted collection of AMEX Meetings & Events’ tech solutions.
AMEX Meetings & Events extends partnership with DoubleDutch
partnerships
The renewed agreement also integrates travel data into event apps to create a one-stop shop for attendees.
Reed Exhibitions announces JV with Shanghai Forever Exhibition
partnerships
shanghai
The partnership signals the events organiser's expansion into the Chinese automative manufacturing industry.
Twitter announces host of new APAC content deals
all that matters
apac
asia
content
partnerships
twitter
New partnerships across live, sports, entertainment and news take the platform to more than 50 in the region.